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Compare CleverTap and Kochava 
Featured Products
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial Per Month
CleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansKochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user experience, with many praising its intuitive interface and ease of use. Users highlight features like personalized customer engagement and automated campaign management, making it a favorite for marketers looking to enhance their app performance.
- Users say that Kochava offers a straightforward dashboard that simplifies campaign performance tracking. Reviewers appreciate its clean design, which is particularly beneficial for those who may not be technically inclined, allowing them to easily understand user acquisition sources.
- According to verified reviews, CleverTap's customer support is frequently commended for its responsiveness and effectiveness. Users mention that the support team is quick to address queries, which significantly enhances their overall experience with the platform.
- Reviewers mention that Kochava's onboarding process is seamless, with many users noting the dedicated support from the customer success team. This hands-on approach helps new users integrate the platform smoothly, which is a significant advantage for businesses looking to get started quickly.
- G2 reviewers highlight that CleverTap's analytics capabilities are robust, allowing users to monitor app activity and send timely communications based on user behavior. This level of detail in tracking and engagement is a key factor for businesses aiming to optimize their marketing strategies.
- Users report that while Kochava has strong attribution features, it may not match the depth of CleverTap's analytics. Some users feel that Kochava's capabilities in certain areas, like push notifications and user segmentation, could be improved to better compete with CleverTap's offerings.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
CleverTap
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.8
531
8.2
105
Ease of Use
8.9
533
7.3
104
Ease of Setup
8.5
319
7.2
56
Ease of Admin
9.0
244
7.7
45
Quality of Support
9.0
523
8.6
99
Has the product been a good partner in doing business?
9.2
243
8.4
46
Product Direction (% positive)
9.5
515
7.6
100
Features by Category
Email Marketing
9.0
168
Not enough data
8.9
161
Not enough data
8.9
160
Not enough data
8.8
148
Not enough data
Online Marketing
8.1
129
Not enough data
8.7
155
Not enough data
9.1
163
Not enough data
9.1
156
Not enough data
8.2
133
Not enough data
Lead Management
8.9
139
Not enough data
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.7
136
Not enough data
Campaign Management
8.8
147
Not enough data
8.1
136
Not enough data
8.1
130
Not enough data
7.8
124
Not enough data
Social
Feature Not Available
Not enough data
7.9
130
Not enough data
7.9
135
Not enough data
7.7
128
Not enough data
8.0
134
Not enough data
Reporting & Analytics
8.9
162
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.3
122
Not enough data
Platform
8.7
154
Not enough data
8.7
136
Not enough data
9.2
152
Not enough data
8.3
122
Not enough data
8.6
128
Not enough data
8.8
142
Not enough data
8.5
121
Not enough data
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
Not enough data
8.5
149
Not enough data
8.2
136
Not enough data
User Identification
8.6
196
7.3
46
9.1
211
7.9
51
8.6
183
8.0
48
Tracking & Reporting
9.2
203
8.4
53
9.0
199
7.9
52
8.6
179
8.2
58
8.8
208
7.7
58
8.8
185
7.4
49
9.1
190
7.6
43
Metrics
9.1
163
8.0
33
9.0
93
7.3
30
8.9
155
7.6
32
9.0
140
7.8
32
9.1
160
8.4
34
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
241
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
53
Not enough data
8.0
42
Not enough data
7.6
46
Not enough data
7.7
51
Not enough data
7.4
45
Not enough data
7.2
45
Platform Data
Not enough data
7.7
44
Not enough data
8.0
48
Not enough data
7.9
52
Not enough data
7.4
43
Not enough data
7.4
46
Not enough data
7.6
44
Agentic AI - Value Selling Tools
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
3.7
5
Not enough data
4.0
5
Not enough data
4.0
5
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
193
8.3
53
8.9
230
|
Verified
8.1
53
|
Verified
8.7
178
6.8
46
8.9
177
7.0
47
Campaigns
8.5
190
|
Verified
7.2
38
|
Verified
9.3
237
|
Verified
5.9
35
|
Verified
8.8
188
5.7
34
8.2
152
Feature Not Available
9.1
178
5.8
24
9.3
192
7.2
39
Engagement
8.6
166
5.2
33
Platform
8.8
202
7.4
47
8.8
197
|
Verified
7.6
42
|
Verified
8.6
174
6.2
34
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.1
163
8.0
33
9.0
93
7.3
30
8.9
155
7.6
32
9.0
140
7.8
32
9.1
160
8.4
34
Variation Testing
9.1
123
6.2
24
8.4
101
Feature Not Available
8.9
103
7.0
31
9.0
117
7.6
27
9.0
37
7.9
29
9.1
107
7.2
23
Reporting
9.2
139
7.4
31
9.0
137
7.0
36
Personalization
9.0
123
7.4
29
9.1
121
7.2
29
9.2
105
7.7
29
Administration
8.8
131
7.6
32
8.5
46
6.9
27
8.9
137
7.9
38
9.1
141
7.7
36
Categories
Categories
Shared Categories
CleverTap and Kochava are categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Mobile Marketing
Unique Categories
CleverTap is categorized as Push Notification, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Kochava is categorized as Mobile Attribution, App Store Optimization, Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Click Fraud, and Smart Link
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
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