Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Clari 
Featured Products
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansClari
Star Rating
(5,575)4.6 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ClariAgentforce Marketing (formerly Salesforce Marketing Cloud) vs Clari
When assessing the two solutions, reviewers found Clari easier to use, set up, and administer. Reviewers also preferred doing business with Clari overall.
- Reviewers felt that Clari meets the needs of their business better than Agentforce Marketing (formerly Salesforce Marketing Cloud).
- When comparing quality of ongoing product support, reviewers felt that Clari is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Clari over Agentforce Marketing (formerly Salesforce Marketing Cloud).
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Clari
No pricing availableFree Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableClari
No trial information availableRatings
Meets Requirements
8.2
3,280
9.0
4,120
Ease of Use
7.6
3,457
9.1
4,188
Ease of Setup
7.3
1,945
8.6
839
Ease of Admin
7.8
1,715
8.7
603
Quality of Support
7.7
3,094
9.1
3,371
Has the product been a good partner in doing business?
8.0
1,680
9.2
597
Product Direction (% positive)
7.5
3,173
9.1
3,900
Features by Category
Email Marketing
7.9
1174
Not enough data
8.4
1171
Not enough data
8.1
1151
Not enough data
8.2
1069
Not enough data
Online Marketing
7.4
1064
Not enough data
7.4
890
Not enough data
7.5
842
Not enough data
7.2
918
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Not enough data
Campaign Management
7.6
875
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1068
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
7.0
632
Not enough data
7.8
191
Not enough data
8.0
679
Not enough data
7.4
168
Not enough data
7.4
129
Not enough data
8.0
670
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
Not enough data
7.7
535
Not enough data
7.4
497
Not enough data
Lead Intelligence
Not enough data
8.6
419
Not enough data
8.7
483
Not enough data
8.7
462
Lead Management
Not enough data
8.8
437
Not enough data
8.6
403
Not enough data
8.9
465
Marketing Campaigns
Not enough data
8.7
399
Not enough data
8.6
345
Not enough data
8.6
345
Not enough data
8.8
406
Not enough data
8.9
481
Campaign Execution
Not enough data
8.3
218
Not enough data
8.9
461
Not enough data
8.9
433
Not enough data
9.2
516
Agentic AI - Account Data Management
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
7.8
10
Not enough data
8.2
10
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
7.6
296
|
Verified
Not enough data
7.9
325
|
Verified
Not enough data
7.9
322
|
Verified
Not enough data
7.7
309
|
Verified
Organization
Not enough data
9.1
509
|
Verified
Not enough data
8.8
470
|
Verified
Not enough data
8.7
433
|
Verified
Performance Analysis
Not enough data
8.3
406
|
Verified
Not enough data
8.8
478
|
Verified
Sales Analysis
Not enough data
8.4
382
|
Verified
Not enough data
9.2
500
|
Verified
Generative AI
Not enough data
7.1
112
Not enough data
7.2
111
Agentic AI - AI Sales Assistant
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
9.0
13
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
8.8
13
Not enough data
9.1
13
Integrated Workflows
Not enough data
9.0
875
Not enough data
9.4
1063
Not enough data
8.6
736
Not enough data
8.8
697
Not enough data
9.4
979
Not enough data
9.0
534
Not enough data
8.6
413
Repeatability and Reportability
Not enough data
8.9
806
Not enough data
9.1
913
Not enough data
9.1
868
Not enough data
8.6
649
Not enough data
8.1
364
AI and Automation
Not enough data
8.4
391
Not enough data
8.3
377
Not enough data
8.5
409
Not enough data
8.1
352
Not enough data
8.2
351
Generative AI
Not enough data
7.0
138
Agentic AI - Sales Engagement
Not enough data
8.3
22
Not enough data
8.1
22
Not enough data
8.4
22
Not enough data
8.2
22
Not enough data
7.9
22
Not enough data
8.1
22
Not enough data
8.0
22
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Call Analytics
Not enough data
9.2
147
Not enough data
8.2
128
Not enough data
8.7
141
Not enough data
7.7
105
Artificial Intelligence - Conversation Intelligence
Not enough data
8.1
106
Not enough data
7.8
141
Not enough data
Not enough data
Generative AI
Not enough data
7.8
30
Agentic AI - Conversation Intelligence
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Team
Not enough data
8.3
181
Not enough data
7.3
161
Not enough data
7.1
162
Intelligence
Not enough data
8.1
176
Not enough data
Feature Not Available
Not enough data
7.5
163
Mapping
Not enough data
Feature Not Available
Not enough data
7.3
161
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Revenue Sourcing and Forecasting
Not enough data
8.2
421
Not enough data
9.0
480
Not enough data
8.4
474
Not enough data
7.7
404
Not enough data
8.0
404
Not enough data
8.1
382
Not enough data
8.1
354
CRM Data Enrichment
Not enough data
7.6
398
Not enough data
7.6
411
Not enough data
7.2
380
Not enough data
Feature Not Available
Not enough data
7.1
307
Account Management
Not enough data
7.1
359
Not enough data
7.4
361
Not enough data
7.7
390
Not enough data
8.2
415
Not enough data
7.8
336
Not enough data
7.5
335
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.8
54
Not enough data
7.8
56
Not enough data
7.2
53
Not enough data
7.1
54
Not enough data
7.4
52
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
7.3
87
Not enough data
8.7
95
Not enough data
8.2
88
Not enough data
7.9
87
Not enough data
9.1
92
Branding & Customizatio
Not enough data
8.5
89
Not enough data
8.6
90
Not enough data
8.2
89
Automatic Rules & Configurations
Not enough data
8.2
90
Not enough data
8.4
91
Not enough data
8.1
90
Agentic AI - Business Scheduling
Not enough data
7.5
8
Not enough data
8.1
8
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.3
7
Agentic AI - Sales Performance Management
Not enough data
7.7
25
Not enough data
7.7
25
Not enough data
7.7
25
Incentives
Not enough data
7.2
112
Not enough data
8.2
261
Not enough data
6.8
117
Not enough data
7.6
113
Personalization
Not enough data
8.4
273
Not enough data
8.6
289
Not enough data
8.9
351
Not enough data
8.5
258
Administrative
Not enough data
9.0
336
Not enough data
8.7
274
Not enough data
8.7
285
Agentic AI - Email Tracking
Not enough data
7.0
11
Not enough data
6.7
10
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
7.2
10
Not enough data
7.5
10
Analytics
Not enough data
9.2
1446
Not enough data
9.1
1445
Not enough data
9.0
1354
Customizations
Not enough data
9.3
1518
Not enough data
9.3
1468
Not enough data
9.2
1461
Not enough data
9.1
1210
Not enough data
9.2
1518
Generative AI
Not enough data
7.2
168
Agentic AI - Sales Analytics
Not enough data
7.4
33
Not enough data
7.9
33
Not enough data
7.6
33
Not enough data
7.4
32
Not enough data
7.3
33
Data Sourcing
Not enough data
8.3
1128
Not enough data
8.2
1162
Not enough data
8.1
1113
Not enough data
8.7
1328
Not enough data
8.4
1141
Predictive Analytics
Not enough data
7.7
1072
Not enough data
8.3
1232
Not enough data
7.9
1117
Not enough data
8.9
1263
Sales Management
Not enough data
9.0
1313
Not enough data
Feature Not Available
Not enough data
8.3
1164
Not enough data
8.6
1288
Agentic AI - Outbound Call Tracking
Not enough data
6.7
9
Not enough data
7.0
9
Calling
Not enough data
8.7
608
Not enough data
8.7
604
Not enough data
8.9
672
Not enough data
8.9
691
Not enough data
7.5
12
Contacts
Not enough data
9.0
768
Not enough data
8.8
665
Not enough data
8.9
684
Insights
Not enough data
9.1
734
Not enough data
9.0
723
Not enough data
8.5
496
Not enough data
9.3
763
Not enough data
8.8
591
Not enough data
7.2
10
Agentic AI - Sales Coaching
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
8.5
8
Training
Not enough data
8.3
100
Not enough data
8.3
102
Not enough data
8.1
93
Not enough data
8.8
117
Feedback
Not enough data
8.8
108
Not enough data
8.3
90
Not enough data
8.2
89
Not enough data
8.3
85
Not enough data
8.4
95
Not enough data
8.4
93
Not enough data
8.3
84
Generative AI
Not enough data
7.4
30
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Clari share no categories
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Clari is categorized as Revenue AI Platforms, Revenue Operations & Intelligence (RO&I), Customer Revenue Optimization, Business Scheduling, Conversation Intelligence, Sales Engagement, AI Sales Assistant, Account Data Management, Sales Coaching, Outbound Call Tracking, Sales Analytics, Email Tracking, Sales Performance Management, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Clari
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Computer Software
27.5%
Information Technology and Services
20.7%
Marketing and Advertising
6.2%
Computer & Network Security
4.1%
Financial Services
3.5%
Other
38.0%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
What groove means in music?
7 Comments
NM
Happy- Pharrell Williams
Groove has improved my workflow phenomenally I can get so much more done, my workflow is so simple and allows me to do so much in...Read more
Is it possible to edit a template in-line when using gmail?
6 Comments
MM
Yes!
1. Hit Goove icon
2. Select you template
3. hit the pencil in the top right
4. Done. :)Read more
How can I get the Indian Accent/ neutral accent script?
3 Comments
RS
Watch more podcast of Indian Influencer so that you will get idea about the way we are speaking ang our tounge twisting.Read more
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