Agentforce Marketing (formerly Salesforce Marketing Cloud) Pricing Overview

No. According to G2 data, Agentforce Marketing (formerly Salesforce Marketing Cloud) does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

According to G2 data, Agentforce Marketing (formerly Salesforce Marketing Cloud) pricing in 2026 starts at $1,250.00 and can reach $3,750.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Salesforce's official pricing page for the most current details.

Based on G2 reviewer demographics and sentiment, Agentforce Marketing (formerly Salesforce Marketing Cloud)'s pricing is best suited for mid-market and enterprise organizations, particularly those already embedded in the Salesforce ecosystem. G2 reviewers from industries like information technology, financial services, retail, and healthcare consistently report strong value at the Corporate and Enterprise tiers, where Journey Builder and Einstein AI justify the investment. Small business reviewers frequently flag the starting price of $1,250.00 per month as prohibitive, especially without dedicated technical resources. The pricing of Agentforce Marketing (formerly Salesforce Marketing Cloud) rewards organizations with complex, multi-channel marketing needs, large contact databases, and teams capable of leveraging its advanced automation and segmentation capabilities.

Agentforce Marketing (formerly Salesforce Marketing Cloud) does not offer a free version. According to G2's pricing data, the entry-level Pro tier starts at $1,250.00 per month and covers email marketing, content creation, and Salesforce Sales Cloud integration. Upgrading to the Corporate tier at $3,750.00 per month unlocks Journey Builder, Mobile Messaging, and Einstein AI, which G2 reviewers frequently cite as transformative for automation and personalization. The Enterprise tier, priced via custom quote, adds Business Units for multi-brand or multi-geography operations. G2 reviewers note that key differentiators like AI-driven insights and omnichannel journeys are locked behind higher tiers, making upgrades essential for sophisticated marketing programs.

G2 reviewers overwhelmingly describe Agentforce Marketing (formerly Salesforce Marketing Cloud) as a premium investment that delivers on its promises but at a steep price. High ratings frequently coexist with cost complaints, signaling strong capability offset by affordability concerns. Enterprise and mid-market reviewers tend to justify the expense through automation savings, Journey Builder efficiency, and Einstein AI insights. However, G2 reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud) consistently flag it as cost-prohibitive for small businesses, with several reviewers noting they considered switching to HubSpot or Marketo for cost savings. The consensus is that organizations with sufficient scale and Salesforce ecosystem investment realize strong ROI, while smaller teams often struggle to justify the pricing.