Compare CTM (formerly CallTrackingMetrics) and PhoneBurner 
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Small-Business (79.9% of reviews)
Entry-Level Pricing
$79.00 Per Month
Free Trial Per Month
CTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansPhoneBurner
Star Rating
(281)4.7 out of 5
Market Segments
Small-Business (79.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that PhoneBurner excels in user-friendliness, with many users highlighting how easy it is to implement into their daily workflows. The onboarding process is particularly praised, as the sales and support teams ensure users are comfortable with each feature before moving on.
- Users say that CallTrackingMetrics offers robust customization options, allowing businesses to tailor the software to their specific needs. Reviewers appreciate the effective API integrations, especially with Google Ads, which enhances their overall marketing strategies.
- According to verified reviews, PhoneBurner stands out for its exceptional customer support, with users noting quick response times and dedicated assistance. This level of support has been a significant factor in user satisfaction, making it easier for teams to resolve issues promptly.
- Reviewers mention that CallTrackingMetrics is highly reliable and adaptable, serving as a cornerstone for their attribution mechanics. Users have found it to meet a variety of needs effectively, which is crucial for businesses looking to optimize their call tracking.
- G2 reviewers highlight that while PhoneBurner has a slight edge in ease of use and setup, CallTrackingMetrics still provides a solid experience, particularly for those who require more advanced tracking features. Users appreciate the ability to record calls and generate location data seamlessly.
- Users report that both products have their strengths, but PhoneBurner’s auto-dialer feature is particularly noted for its effectiveness, receiving a perfect score from users. In contrast, CallTrackingMetrics offers strong call type and click-to-call functionalities, which are essential for businesses focused on detailed call tracking.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
PhoneBurner
Free Trial
Free Trial
Per Month
Truly free trial, no credit card needed:
- Full-featured free trial
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
PhoneBurner
Free Trial is available
Ratings
Meets Requirements
9.1
631
9.4
237
Ease of Use
8.6
637
9.3
240
Ease of Setup
8.4
534
9.1
136
Ease of Admin
8.6
530
9.2
91
Quality of Support
9.0
586
9.6
239
Has the product been a good partner in doing business?
9.2
525
9.6
88
Product Direction (% positive)
9.1
630
9.4
226
Features by Category
Dialing Options
Not enough data
9.3
161
|
Verified
Not enough data
9.3
145
|
Verified
Not enough data
7.1
7
Agent Tools
Not enough data
8.2
92
Not enough data
8.9
137
|
Verified
Not enough data
9.3
138
|
Verified
Automation
Not enough data
Feature Not Available
Not enough data
8.2
97
|
Verified
Not enough data
8.9
119
Agentic AI - Auto Dialer
Not enough data
7.5
8
Not enough data
9.2
10
AI Capabilities - Auto Dialer
Not enough data
8.6
6
Not enough data
9.7
6
Not enough data
6.7
6
Call Analytics
9.6
54
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
45
|
Verified
Not enough data
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Not enough data
Not enough data
Generative AI
6.8
11
Not enough data
Agentic AI - Conversation Intelligence
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Not enough data
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Feature Not Available
Not enough data
8.8
42
Not enough data
9.0
41
Customizations
Not enough data
9.4
48
Not enough data
9.1
29
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
52
Generative AI
Not enough data
Feature Not Available
Agentic AI - Outbound Call Tracking
6.9
14
8.9
6
7.6
13
8.9
6
Calling
9.8
18
9.1
116
9.2
17
8.8
103
9.5
18
9.2
117
9.5
16
9.4
96
9.2
17
9.5
10
Contacts
9.5
16
9.4
128
9.4
16
9.1
119
9.4
16
9.2
119
Insights
8.2
17
9.4
132
8.9
17
9.5
133
8.9
17
9.6
131
Feature Not Available
9.1
123
7.3
16
9.1
124
8.6
15
8.6
6
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Not enough data
Tracking
8.9
268
Not enough data
9.0
228
Not enough data
8.9
231
Not enough data
Analytics
9.0
296
Not enough data
9.3
300
Not enough data
8.7
271
Not enough data
8.4
102
Not enough data
Call Routing
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Not enough data
Administration
8.5
85
Not enough data
9.2
131
Not enough data
9.1
150
Not enough data
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and PhoneBurner are categorized as Outbound Call Tracking
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Conversation Intelligence, Sales Coaching, Inbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PhoneBurner
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Financial Services
15.9%
Insurance
15.1%
Real Estate
10.0%
Marketing and Advertising
7.7%
Information Technology and Services
6.3%
Other
45.0%
Alternatives
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
What is a PhoneBurner?
2 Comments
RL
Amazing sales tool for crushing dials. Set up is easy, customer service is amazing, and if your sale is worth enough bc a 200.00 per month phoneburner bill...Read more
How does PhoneBurner improve sales call productivity?
1 Comment
LD
By allowing you to upload all your contacts into the program. It allows you to make dials consistently and effectively. Read more
How does PhoneBurner differ from other dialers?
1 Comment
Official Response from PhoneBurner
PhoneBurner is 100% delay free. Unlike auto and predictive dialers, there's no awkward or off-putting pause. Conversations start naturally and contacts won't...Read more
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