# CTM vs PhoneBurner Comparison
---
## AI Generated Summary
- **G2 reviewers report** that PhoneBurner excels in user-friendliness, with many users highlighting how easy it is to implement into their daily workflows. The onboarding process is particularly praised, as the sales and support teams ensure users are comfortable with each feature before moving on.
- **Users say** that CallTrackingMetrics offers robust customization options, allowing businesses to tailor the software to their specific needs. Reviewers appreciate the effective API integrations, especially with Google Ads, which enhances their overall marketing strategies.
- **According to verified reviews** , PhoneBurner stands out for its exceptional customer support, with users noting quick response times and dedicated assistance. This level of support has been a significant factor in user satisfaction, making it easier for teams to resolve issues promptly.
- **Reviewers mention** that CallTrackingMetrics is highly reliable and adaptable, serving as a cornerstone for their attribution mechanics. Users have found it to meet a variety of needs effectively, which is crucial for businesses looking to optimize their call tracking.
- **G2 reviewers highlight** that while PhoneBurner has a slight edge in ease of use and setup, CallTrackingMetrics still provides a solid experience, particularly for those who require more advanced tracking features. Users appreciate the ability to record calls and generate location data seamlessly.
- **Users report** that both products have their strengths, but PhoneBurner’s auto-dialer feature is particularly noted for its effectiveness, receiving a perfect score from users. In contrast, CallTrackingMetrics offers strong call type and click-to-call functionalities, which are essential for businesses focused on detailed call tracking.



| | CTM | PhoneBurner | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 758 | 285 | 
| **Largest Market Segment** | Small-Business (66.2% of reviews) | Small-Business (80.2% of reviews) | 
| **Entry Level Price** | $79.00 Per Month | Free Trial Per Month | 

---
## Top Pros & Cons

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (47 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### PhoneBurner

Pros:
- Time-saving (25 reviews)
- Ease of Use (21 reviews)

Cons:
- Call Issues (5 reviews)
- Expensive (5 reviews)

---
## Ratings Comparison
| Rating | CTM | PhoneBurner | 
|---|---|---|
  | **Meets Requirements** | 9.1 (629 reviews) | 9.4 (238 reviews) | 
  | **Ease of Use** | 8.6 (635 reviews) | 9.3 (241 reviews) | 
  | **Ease of Setup** | 8.4 (532 reviews) | 9.1 (137 reviews) | 
  | **Ease of Admin** | 8.7 (529 reviews) | 9.2 (92 reviews) | 
  | **Quality of Support** | 9.0 (584 reviews) | 9.6 (240 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (524 reviews) | 9.6 (88 reviews) | 
  | **Product Direction (% positive)** | 9.1 (628 reviews) | 9.4 (227 reviews) | 

---
## Pricing

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### PhoneBurner

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial Per Month

Description: Truly free trial, no credit card needed:

Key Features:
- Full-featured free trial

[Browse all 2 editions](https://www.g2.com/products/phoneburner/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **PhoneBurner** | 8.5/10 | 181 |

#### Dialing Options

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Preview Dialing** | Not enough data | 9.3 (161 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | 9.3 (144 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | 7.1 (7 reviews) | 

#### Agent Tools

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | 8.2 (91 reviews) | 
| **Callback Scheduling ** | Not enough data | 8.9 (136 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | 9.3 (138 reviews) ✓ Verified | 

#### Automation

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | Feature Not Available | 
| **Interactive Voice Response (IVR)** | Not enough data | 8.2 (96 reviews) ✓ Verified | 
| **Call Scrubbing** | Not enough data | 8.8 (118 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 9.1 (11 reviews) | 

#### AI Capabilities - Auto Dialer

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | 8.6 (6 reviews) | 
| **Compliance Monitoring** | Not enough data | 9.7 (6 reviews) | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | 6.7 (6 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.1/10 | 59 |
| **PhoneBurner** | N/A | N/A |

#### Call Analytics

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Call Recording** | 9.6 (54 reviews) ✓ Verified | Not enough data | 
| **Machine Learning** | 8.4 (33 reviews) ✓ Verified | Not enough data | 
| **Call Analysis** | 9.0 (46 reviews) ✓ Verified | Not enough data | 
| **Lead Qualification** | 8.9 (45 reviews) ✓ Verified | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Customer Scoring** | 8.7 (40 reviews) ✓ Verified | Not enough data | 
| **Speech-to-Text** | 8.5 (39 reviews) ✓ Verified | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **AI Text Summarization** | 6.8 (11 reviews) | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.6 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 4.7 (6 reviews) | Not enough data | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.1/10 | 65 |
| **PhoneBurner** | N/A | N/A |

#### Channels

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Voice** | 9.7 (32 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.7 (22 reviews) | Not enough data | 
| **Web Chat** | 9.2 (19 reviews) ✓ Verified | Not enough data | 
| **Mobile SMS** | 9.0 (29 reviews) ✓ Verified | Not enough data | 
| **Email** | 9.0 (21 reviews) | Not enough data | 

#### Generative AI

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **AI Text-to-Speech** | 7.9 (7 reviews) | Not enough data | 

#### Functions

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Session Routing** | 9.3 (50 reviews) ✓ Verified | Not enough data | 
| **Session Queuing** | 9.4 (47 reviews) ✓ Verified | Not enough data | 
| **Concurrent Calling** | 9.5 (43 reviews) ✓ Verified | Not enough data | 
| **Speech Analytics** | 9.2 (21 reviews) | Not enough data | 
| **Auto Dialer** | 9.4 (18 reviews) ✓ Verified | Not enough data | 
| **IVR** | 9.7 (27 reviews) ✓ Verified | Not enough data | 
| **Inbound Screen Pop** | 9.5 (22 reviews) ✓ Verified | Not enough data | 
| **Persistent Data** | 9.5 (22 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Contact Center

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

#### Administrative

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Session Summary Notes** | 9.2 (47 reviews) ✓ Verified | Not enough data | 
| **Administrator Access** | 9.7 (47 reviews) ✓ Verified | Not enough data | 
| **Reporting & Dashboards** | 9.2 (50 reviews) ✓ Verified | Not enough data | 
| **Session Recording** | 9.8 (21 reviews) ✓ Verified | Not enough data | 
| **Agent Scheduling and Assignment** | 9.4 (19 reviews) ✓ Verified | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.0/10 | 57 |
| **PhoneBurner** | N/A | N/A |

#### Attribution Modeling

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Single-Touch Attribution** | 8.7 (43 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.1 (38 reviews) | Not enough data | 
| **Algorithmic Attribution** | Feature Not Available | Not enough data | 
| **Cross-Device Attribution** | 8.5 (33 reviews) | Not enough data | 
| **Offline Attribution** | 8.8 (39 reviews) | Not enough data | 
| **Custom Attribution** | Feature Not Available | Not enough data | 

#### Agentic AI - Attribution

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (10 reviews) | Not enough data | 

#### Marketing

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **B2B Attribution** | 8.7 (29 reviews) | Not enough data | 
| **B2C Attribution** | 9.0 (33 reviews) | Not enough data | 
| **Marketing Channels** | 9.5 (43 reviews) | Not enough data | 
| **Integrations** | 9.1 (49 reviews) | Not enough data | 

#### Reporting

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Dashboards** | 8.8 (48 reviews) | Not enough data | 
| **Data Visualizations** | 8.6 (46 reviews) | Not enough data | 
| **Custom Reporting** | 8.8 (43 reviews) | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **PhoneBurner** | N/A | N/A |

#### Generative AI

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **PhoneBurner** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Voice Recognition** | Not enough data | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Speech Synthesis** | Not enough data | Not enough data | 
| **Customizable speech** | Not enough data | Not enough data | 
| **Multiple voice actions** | Not enough data | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Encrypted communication** | Not enough data | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Cross platform compatibility** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **PhoneBurner** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **PhoneBurner** | 9.1/10 | 61 |

#### Agentic AI - Email Tracking

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Open Rates** | Not enough data | Feature Not Available | 
| **Link Activity** | Not enough data | 8.8 (41 reviews) | 
| **Attachment Activity** | Not enough data | 9.0 (40 reviews) | 

#### Customizations

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 9.4 (47 reviews) | 
| **Email Scheduling** | Not enough data | 9.0 (28 reviews) | 
| **Notifications** | Not enough data | Feature Not Available | 
| **Email Categorization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 9.5 (51 reviews) | 

#### Generative AI

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.8/10 | 18 |
| **PhoneBurner** | 9.2/10 | 146 |

#### Agentic AI - Outbound Call Tracking

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | 8.9 (6 reviews) | 
| **Natural Language Interaction** | 7.6 (13 reviews) | 8.9 (6 reviews) | 

#### Calling

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Record Calls** | 9.8 (18 reviews) | 9.1 (115 reviews) | 
| **Generate Location** | 9.2 (17 reviews) | 8.8 (102 reviews) | 
| **Call Types** | 9.5 (18 reviews) | 9.2 (116 reviews) | 
| **Click-to-Call** | 9.5 (16 reviews) | 9.4 (95 reviews) | 
| **Auto Dialer** | 9.2 (17 reviews) | 9.5 (10 reviews) | 

#### Contacts

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Personalization** | 9.5 (16 reviews) | 9.4 (127 reviews) | 
| **Information Locater** | 9.4 (16 reviews) | 9.1 (118 reviews) | 
| **Record Prospect Data** | 9.4 (16 reviews) | 9.2 (118 reviews) | 

#### Insights

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Notes** | 8.2 (17 reviews) | 9.4 (131 reviews) | 
| **Daily Summary** | 8.9 (17 reviews) | 9.5 (132 reviews) | 
| **Automated Voicemails** | 8.9 (17 reviews) | 9.6 (130 reviews) | 
| **Automated Emails** | Feature Not Available | 9.1 (122 reviews) | 
| **Sorts Prospects** | 7.3 (16 reviews) | 9.1 (123 reviews) | 
| **Automated Note Taking** | 8.6 (15 reviews) | 8.6 (6 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.8/10 | 8 |
| **PhoneBurner** | N/A | N/A |

#### Agentic AI - Sales Coaching

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.7 (5 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Knowledge Base** | 8.8 (8 reviews) | Not enough data | 
| **Coaching Materials** | 8.5 (8 reviews) | Not enough data | 
| **Playbook Creation** | 7.6 (7 reviews) | Not enough data | 
| **Video Record** | 7.9 (8 reviews) | Not enough data | 

#### Feedback

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Review** | 8.1 (8 reviews) | Not enough data | 
| **Scorecard** | 7.4 (7 reviews) | Not enough data | 
| **Coaching Card** | 7.4 (7 reviews) | Not enough data | 
| **Leaderboard** | 7.4 (7 reviews) | Not enough data | 
| **Real-Time Updates** | 8.8 (8 reviews) | Not enough data | 
| **Notifications** | 7.9 (8 reviews) | Not enough data | 
| **Competition** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.4/10 | 21 |
| **PhoneBurner** | N/A | N/A |

#### Agentic AI - UCaaS Platforms

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Extensions

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Tenancy Flexibility** | 9.6 (13 reviews) ✓ Verified | Not enough data | 
| **Native VoIP** | 9.4 (12 reviews) ✓ Verified | Not enough data | 
| **CCaaS Option** | 9.3 (10 reviews) ✓ Verified | Not enough data | 

#### Features

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Voicemail to Email** | 9.5 (13 reviews) | Not enough data | 
| **Voicemail to SMS** | 9.4 (9 reviews) | Not enough data | 
| **File Sharing** | 8.9 (11 reviews) ✓ Verified | Not enough data | 
| **Voice Conferencing** | 9.5 (11 reviews) ✓ Verified | Not enough data | 
| **Video Conferencing** | Feature Not Available | Not enough data | 
| **Conference Transcripts** | 9.8 (9 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **PhoneBurner** | N/A | N/A |

#### Marketing Distribution

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.5/10 | 333 |
| **PhoneBurner** | N/A | N/A |

#### Phone Number Management

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Local Phone Numbers** | 9.2 (293 reviews) | Not enough data | 
| **Toll-Free Numbers** | 9.1 (248 reviews) | Not enough data | 
| **Port Existing Numbers** | 8.8 (179 reviews) | Not enough data | 

#### Tracking

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.9 (266 reviews) | Not enough data | 
| **Dynamic Number Insertion** | 9.1 (227 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | 8.9 (230 reviews) | Not enough data | 

#### Analytics

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Call Data** | 9.0 (294 reviews) | Not enough data | 
| **Call Recording** | 9.3 (299 reviews) | Not enough data | 
| **Advanced Reporting** | 8.7 (269 reviews) | Not enough data | 
| **Conversation Intelligence** | 8.4 (100 reviews) | Not enough data | 

#### Call Routing

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **IVR** | 8.9 (168 reviews) | Not enough data | 
| **Call Scheduling** | 8.9 (149 reviews) | Not enough data | 
| **Geo-Routing** | 8.6 (136 reviews) | Not enough data | 

#### Administration

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Martech Integrations** | 8.6 (85 reviews) | Not enough data | 
| **Privacy, Security, and Compliance** | 9.2 (130 reviews) | Not enough data | 
| **Performance and Reliability** | 9.1 (148 reviews) | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 6.1 (22 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.2/10 | 68 |
| **PhoneBurner** | N/A | N/A |

#### Marketing Operations

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **ROI Tracking** | 8.3 (44 reviews) | Not enough data | 
| **Data Collection** | 9.1 (57 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (47 reviews) | Not enough data | 
| **Multi-User Access** | 9.1 (58 reviews) | Not enough data | 
| **Spend Management** | 8.3 (45 reviews) | Not enough data | 
| **White Label** | 8.5 (42 reviews) | Not enough data | 

#### Campaign Activity

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Campaign Insights** | 8.8 (51 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.7 (62 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.0 (44 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.9 (55 reviews) | Not enough data | 
| **Brand Optimization** | 8.3 (40 reviews) | Not enough data | 
| **Predictive Analytics** | 7.5 (35 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CTM | PhoneBurner | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

**Unique to CTM (9):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to PhoneBurner (3):** [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)


---
## Reviewer Demographics

### By Company Size

| Segment | CTM | PhoneBurner | 
|---|---|---|
| **Small-Business** | 66.2% | 80.2% | 
| **Mid-Market** | 30.3% | 16.2% | 
| **Enterprise** | 3.6% | 3.6% | 

### By Industry

#### CTM

- **Marketing and Advertising:** 38.4%
- **Internet:** 6.3%
- **Construction:** 4.1%
- **Consumer Services:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Information Technology and Services:** 2.7%
- **Real Estate:** 2.7%
- **Computer Software:** 2.1%
- **Mental Health Care:** 1.8%
- **Other:** 30.5%

#### PhoneBurner

- **Financial Services:** 15.8%
- **Insurance:** 15.1%
- **Real Estate:** 9.9%
- **Marketing and Advertising:** 8.1%
- **Information Technology and Services:** 6.3%
- **Computer Software:** 4.4%
- **Banking:** 3.3%
- **Staffing and Recruiting:** 2.9%
- **Telecommunications:** 1.8%
- **Construction:** 1.8%
- **Other:** 30.5%

---
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- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1585 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1547 reviews)

### Alternatives to PhoneBurner

- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews)
- [Orum](https://www.g2.com/products/orum/reviews) — 4.6/5 stars (800 reviews)
- [CallTools](https://www.g2.com/products/calltools/reviews) — 4.8/5 stars (76 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2040 reviews)
- [JustCall](https://www.g2.com/products/saas-labs-justcall/reviews) — 4.3/5 stars (2385 reviews)
- [Koncert](https://www.g2.com/products/koncert/reviews) — 4.6/5 stars (396 reviews)
- [CloudTalk](https://www.g2.com/products/cloudtalk/reviews) — 4.4/5 stars (1840 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1585 reviews)

---
## Top Discussions

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### PhoneBurner

- Title: [What is a PhoneBurner?](https://www.g2.com/discussions/what-is-a-phoneburner) — 2 comments
  > **Top comment:** "Amazing sales tool for crushing dials. Set up is easy, customer service is amazing, and if your sale is worth enough bc a 200.00 per month phoneburner bill..."
- Title: [How long is PhoneBurner free trial?](https://www.g2.com/discussions/how-long-is-phoneburner-free-trial) — 1 comment
  > **Top comment:** "Unlimited # of Days. Limited to 60 minutes of call time. "
- Title: [How do you stop calls from breaking up?](https://www.g2.com/discussions/how-do-you-stop-calls-from-breaking-up) — 1 comment, 1 upvote
  > **Top comment:** "I've found it really depends on your internet speed. Sometimes by closing everything down and restarting your network, it corrects itself."
- Title: [What kind of reporting does PhoneBurner offer?](https://www.g2.com/discussions/what-kind-of-reporting-does-phoneburner-offer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "PhoneBurner features a robust, custom reporting engine. Build reports on-the-fly, or have them conveniently emailed to you. Promote transparency and..."
- Title: [Does PhoneBurner have 1-click voicemails?](https://www.g2.com/discussions/does-phoneburner-have-1-click-voicemails) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Pre-record as many voicemails as you want. As soon as you know you've reached voicemail you click a button (no need to wait for the beep). PhoneBurner..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-phoneburner)