Compare Brevo Marketing Platform and Pipedrive
At a Glance
Market Segments
Small-Business (84.2% of reviews)
Small-Business (72.8% of reviews)
Entry-Level Pricing
Contact Us
$24.00 1 Seats Per Month
Brevo Marketing Platform
Star Rating
(2,561)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plans
Pipedrive
Star Rating
(3,031)4.3 out of 5
Market Segments
Small-Business (72.8% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Pipedrive excels in sales automation and ease of use, with users appreciating its ability to act like a personal assistant by reminding them of follow-ups and allowing for easy note-sharing with colleagues. This makes it particularly beneficial for fast-moving teams.
- Users say Brevo Marketing Platform stands out for its user-friendly interface and versatility in handling bulk marketing activities, including email, SMS, and WhatsApp messaging. This comprehensive approach helps teams streamline their marketing efforts effectively.
- According to verified reviews, Pipedrive's search functionality is highly praised, enabling users to sort clients easily by various criteria, which enhances productivity and client management. This feature is particularly useful for small businesses looking to optimize their sales processes.
- Reviewers mention that Brevo Marketing Platform offers robust email marketing tools, allowing users to create visually appealing campaigns with images, videos, and clickable buttons. This capability helps in collecting data more effectively and engaging customers.
- G2 reviewers highlight that while Pipedrive has a strong focus on CRM capabilities, it may not fully meet the needs of users looking for advanced marketing features, which could limit its appeal for those prioritizing comprehensive marketing solutions.
- Users report that Brevo Marketing Platform, despite its strengths in marketing, has a less favorable reputation in CRM functionalities, which may not be as robust as Pipedrive's offerings, potentially leaving users wanting more in terms of customer relationship management.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Pipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Free Trial
Brevo Marketing Platform
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
8.9
2,041
8.5
2,616
Ease of Use
9.0
2,076
8.9
2,656
Ease of Setup
8.9
1,384
8.7
1,665
Ease of Admin
9.0
1,138
8.6
1,023
Quality of Support
8.7
1,836
8.4
2,237
Has the product been a good partner in doing business?
8.9
1,086
8.7
991
Product Direction (% positive)
8.8
1,997
8.8
2,573
Features by Category
Sales Force Automation
8.6
99
8.5
2049
|
Verified
8.1
90
Feature Not Available
8.4
90
8.9
2125
|
Verified
8.5
90
8.6
2109
|
Verified
8.0
85
7.7
1617
|
Verified
8.3
86
8.4
1128
|
Verified
7.8
84
7.7
1615
|
Verified
7.9
77
7.7
1570
7.9
77
7.8
1674
Marketing Automation
9.4
110
7.5
1517
|
Verified
9.4
100
7.5
1494
|
Verified
8.9
92
8.5
1862
|
Verified
8.2
86
7.5
1447
|
Verified
Customer Support
8.6
80
7.9
1008
8.5
79
7.8
988
8.5
82
8.0
1020
7.9
75
7.5
1475
8.3
76
7.7
961
Reporting & Analytics
8.3
87
8.0
1878
|
Verified
8.7
86
8.3
1964
|
Verified
8.3
72
7.9
1722
|
Verified
Mobile & Social
7.9
73
7.6
1425
|
Verified
8.0
70
7.4
1376
|
Verified
7.8
72
7.9
1592
|
Verified
Platform
8.4
120
8.2
1351
|
Verified
8.5
113
8.3
1349
8.7
115
8.4
1360
|
Verified
8.3
108
8.2
1169
|
Verified
7.9
104
7.3
1059
|
Verified
8.3
104
7.8
1173
9.0
113
8.8
1337
|
Verified
8.3
103
7.8
1126
Integration
8.7
96
8.1
1233
|
Verified
8.7
89
8.0
1171
|
Verified
8.2
87
7.9
1099
|
Verified
Generative AI
7.3
63
Feature Not Available
Agentic AI - CRM
6.8
21
7.3
171
7.0
21
7.6
172
7.2
21
7.5
173
7.1
21
7.3
170
6.9
21
7.3
171
6.8
21
7.3
169
7.1
21
7.6
172
Email Marketing
9.0
1172
|
Verified
8.2
211
8.8
1247
|
Verified
8.2
212
8.7
1078
|
Verified
7.8
206
8.9
1222
|
Verified
8.2
209
9.0
1181
|
Verified
8.3
212
8.8
1166
|
Verified
8.2
207
8.5
990
|
Verified
7.9
206
8.3
661
|
Verified
8.2
203
Feature Not Available
7.5
197
Reporting & Analytics
8.3
791
|
Verified
7.5
192
8.8
1139
|
Verified
8.2
205
Generative AI
7.3
371
Feature Not Available
7.3
362
Feature Not Available
Agentic AI - Email Marketing
6.6
48
7.0
25
6.6
46
6.9
25
6.6
47
7.3
25
7.0
47
7.5
24
6.8
47
7.5
25
Integration
8.7
797
|
Verified
8.2
227
8.1
640
|
Verified
7.8
224
7.8
576
|
Verified
7.9
221
7.9
514
|
Verified
8.2
221
7.9
520
|
Verified
7.2
213
7.9
500
|
Verified
7.3
210
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
385
Not enough data
8.6
380
Not enough data
8.4
320
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
280
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Diagnosis
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Not enough data
Tracking
8.9
627
Not enough data
8.7
552
Not enough data
8.9
649
Not enough data
8.9
612
Not enough data
8.7
553
Not enough data
Reporting
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
598
Not enough data
Agentic AI - Email Deliverability
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
Not enough data
9.4
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Analytics
8.0
14
Not enough data
8.2
15
Not enough data
Optimization
8.8
15
Not enough data
9.1
15
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
216
Not enough data
7.8
180
Not enough data
8.3
180
Not enough data
8.7
210
Not enough data
Edit
8.6
192
Not enough data
8.9
209
Not enough data
8.5
187
Not enough data
Logistics
8.7
198
Not enough data
8.1
175
Not enough data
8.5
179
Not enough data
8.7
180
Not enough data
Generative AI
7.2
104
Not enough data
7.2
101
Not enough data
Agentic AI - Email Template Builder
6.9
12
Not enough data
6.8
12
Not enough data
Text Messaging
8.5
142
|
Verified
Not enough data
8.5
131
|
Verified
Not enough data
8.6
143
|
Verified
Not enough data
8.4
132
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.2
127
|
Verified
Not enough data
8.5
63
|
Verified
Not enough data
8.5
60
Not enough data
SMS Platform
8.7
149
|
Verified
Not enough data
8.8
149
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Not enough data
Platform Interoperability
7.5(won by default)
33
Not enough data
Agentic AI - Social Media Advertising
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Not enough data
Social Functionality
8.1(won by default)
36
Not enough data
Campaign Management
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Not enough data
Platform
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
8.3
76
Not enough data
7.8
72
Not enough data
7.3
71
Not enough data
7.7
76
Additional Functionality
Not enough data
8.2
74
Not enough data
6.7
70
Not enough data
7.8
78
Not enough data
6.9
71
Not enough data
7.5
73
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
23
Not enough data
8.6
23
Not enough data
8.3
20
Not enough data
8.1
20
Not enough data
Internal Use
8.7
43
Not enough data
8.0
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
22
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.6
20
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
7.2
66
Not enough data
7.3
65
Not enough data
7.4
64
Incentives
Not enough data
6.9
391
Not enough data
7.4
401
Not enough data
Feature Not Available
Not enough data
7.1
395
Personalization
Not enough data
7.7
414
Not enough data
7.9
409
Not enough data
8.3
429
Not enough data
8.0
411
Administrative
Not enough data
7.8
409
Not enough data
7.7
401
Not enough data
7.5
387
Agentic AI - Email Tracking
6.8
17
7.7
56
7.7
18
7.8
57
7.3
18
7.7
57
7.5
18
7.5
55
6.9
18
7.6
56
6.9
18
7.8
56
7.5
18
8.1
55
Analytics
8.8
129
8.0
256
8.8
125
8.2
257
8.5
118
8.1
249
Customizations
8.7
122
8.2
268
9.2
128
8.3
257
8.7
117
8.4
270
8.7
117
7.9
257
8.9
125
8.3
259
Generative AI
7.2
99
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
7.3
57
Not enough data
7.4
58
Not enough data
7.4
58
Not enough data
7.3
58
Not enough data
7.3
57
Data Sourcing
Not enough data
7.8
425
Not enough data
8.0
432
Not enough data
7.9
427
Not enough data
8.4
436
Not enough data
8.0
421
Predictive Analytics
Not enough data
7.7
422
Not enough data
7.8
424
Not enough data
7.4
407
Not enough data
7.7
416
Sales Management
Not enough data
8.7
442
Not enough data
7.6
410
Not enough data
8.3
419
Not enough data
8.7
443
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Pipedrive are categorized as Email Tracking, CRM, and Email Marketing
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, SMS Marketing, Email Template Builder, Personalization, Push Notification, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Online Appointment Scheduling, Transactional Email, Live Chat, Calendar, Appointment Reminder, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.6%
Computer Software
4.9%
Retail
3.1%
Health, Wellness and Fitness
3.0%
Other
71.9%
Computer Software
11.0%
Information Technology and Services
10.1%
Marketing and Advertising
9.9%
Financial Services
4.2%
Construction
3.3%
Other
61.5%
Alternatives
Discussions
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
LL
You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer.
You can copy and paste the contacts from an...Read more
What is the best way to use email marketing with Pipedrive?
3 Comments
AC
PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal...Read more
What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?
2 Comments
JB
In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people...Read more
What is Pipedrive used for?
2 Comments
AS
Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. Here are some key...Read more
