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Compare Braze and Brevo Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (84.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Braze
Star Rating
(1,449)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeBrevo Marketing Platform
Star Rating
(2,488)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Brevo Marketing Platform excels in ease of use, with users appreciating its intuitive interface for managing multi-language campaigns and audience segmentation. This makes it particularly suitable for small businesses handling diverse markets.
- Users say that Braze stands out for its powerful CRM capabilities, enabling highly personalized customer journeys. Reviewers highlight its robust segmentation and event-based triggering, which allow for complex audience paths and efficient integration with external tools.
- According to verified reviews, Brevo Marketing Platform offers a smoother setup experience, with users noting that the onboarding process is straightforward and quick, allowing them to start managing their campaigns without significant delays.
- Reviewers mention that while Braze provides excellent technical capabilities, some users find it less intuitive compared to Brevo, particularly for those new to marketing platforms. This can lead to a steeper learning curve for teams unfamiliar with advanced CRM tools.
- G2 reviewers highlight that Brevo Marketing Platform's email marketing features are well-integrated, allowing users to manage newsletters, transactional emails, and automation workflows seamlessly. This comprehensive approach is particularly beneficial for small businesses looking for an all-in-one solution.
- Users report that Braze's documentation and support are top-notch, making it easier for teams to navigate its features. However, some users still prefer Brevo's quality of support, which they find responsive and helpful for their specific needs.
Pricing
Entry-Level Pricing
Braze
No pricing availableBrevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Free Trial
Braze
Free Trial is available
Brevo Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.5
953
8.9
1,996
Ease of Use
8.3
1,161
9.0
2,028
Ease of Setup
7.6
645
8.8
1,337
Ease of Admin
8.5
354
9.0
1,092
Quality of Support
8.5
906
8.8
1,800
Has the product been a good partner in doing business?
8.9
362
8.9
1,045
Product Direction (% positive)
9.2
918
8.8
1,954
Features by Category
Sales Force Automation
Not enough data
8.6
98
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Marketing Automation
Not enough data
9.4
104
Not enough data
9.3
96
Not enough data
8.9
91
Not enough data
8.2
84
Customer Support
Not enough data
8.6
80
Not enough data
8.5
79
Not enough data
8.5
81
Not enough data
7.9
75
Not enough data
8.3
76
Reporting & Analytics
Not enough data
8.3
86
Not enough data
8.7
85
Not enough data
8.3
72
Mobile & Social
Not enough data
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Platform
Not enough data
8.4
120
Not enough data
8.6
113
Not enough data
8.7
114
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.0
113
Not enough data
8.3
103
Integration
Not enough data
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Generative AI
Not enough data
7.3
63
Agentic AI - CRM
Not enough data
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Email Marketing
Not enough data
9.0
1169
|
Verified
Not enough data
8.8
1220
|
Verified
Not enough data
8.7
1071
|
Verified
Not enough data
8.9
1205
|
Verified
Not enough data
9.0
1155
|
Verified
Not enough data
8.8
1160
|
Verified
Not enough data
8.5
973
|
Verified
Not enough data
8.3
662
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.3
791
|
Verified
Not enough data
8.8
1124
|
Verified
Generative AI
Not enough data
7.3
370
Not enough data
7.4
363
Agentic AI - Email Marketing
Not enough data
6.6
48
Not enough data
6.6
46
Not enough data
6.6
47
Not enough data
6.9
46
Not enough data
6.8
47
Integration
Not enough data
8.7
800
|
Verified
Not enough data
8.1
643
|
Verified
Not enough data
7.8
578
|
Verified
Not enough data
7.9
517
|
Verified
Not enough data
7.9
522
|
Verified
Not enough data
7.9
503
|
Verified
Email Marketing
8.8
564
Not enough data
8.8
536
Not enough data
8.4
539
Not enough data
8.3
449
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
478
Not enough data
8.7
519
Not enough data
8.4
493
Not enough data
7.3
371
Not enough data
Lead Management
7.5
390
Not enough data
7.5
397
Not enough data
8.6
533
Not enough data
6.8
324
Not enough data
7.4
352
Not enough data
7.5
380
Not enough data
Feature Not Available
Not enough data
7.8
381
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
325
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
329
Not enough data
Reporting & Analytics
7.8
530
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.7
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
445
Not enough data
Feature Not Available
Not enough data
8.5
442
Not enough data
7.7
349
Not enough data
7.7
400
Not enough data
8.5
430
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
Not enough data
8.1
430
Not enough data
7.9
391
Not enough data
Administration
Not enough data
8.7
413
Not enough data
8.3
399
Not enough data
8.6
384
Not enough data
8.6
379
Not enough data
8.4
319
Not enough data
8.7
361
Integrations
Not enough data
8.6
286
Not enough data
8.6
279
Not enough data
8.8
296
Not enough data
8.2
279
Platform
Not enough data
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Diagnosis
Not enough data
8.6
459
Not enough data
8.7
508
Not enough data
8.8
555
Not enough data
8.9
517
Tracking
Not enough data
8.9
627
Not enough data
8.7
552
Not enough data
8.9
648
Not enough data
8.9
612
Not enough data
8.7
553
Reporting
Not enough data
9.0
678
Not enough data
8.7
533
Not enough data
8.8
529
Not enough data
8.8
597
Agentic AI - Email Deliverability
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.2
12
Not enough data
8.3
12
Not enough data
8.1
12
Visitor Behavior
Not enough data
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Templates
Not enough data
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Personalization
Not enough data
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Multichannel
Not enough data
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Administration
Not enough data
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
448
8.6
15
9.0
484
9.4
15
8.6
443
8.7
15
8.8
492
8.6
15
8.9
468
8.6
15
Analytics
8.2
490
8.0
14
7.7
452
8.2
15
Optimization
8.7
471
8.8
15
8.8
481
9.1
15
8.3
392
8.3
15
8.1
390
8.8
15
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
8.6
214
Feature Not Available
7.8
180
7.4
124
8.3
180
7.9
130
8.7
210
Edit
7.1
124
8.6
191
8.3
128
8.9
209
7.8
126
8.5
187
Logistics
7.3
127
8.7
198
7.0
122
8.1
175
7.6
122
8.5
179
Feature Not Available
8.7
180
Generative AI
6.7
85
7.2
104
Feature Not Available
7.2
101
Agentic AI - Email Template Builder
5.5
30
6.9
12
5.5
30
6.8
12
Text Messaging
8.6
67
8.5
142
|
Verified
8.0
66
8.5
131
|
Verified
8.7
67
8.6
143
|
Verified
8.2
64
8.4
132
|
Verified
8.1
63
8.4
133
|
Verified
8.1
65
8.2
127
|
Verified
8.7
66
8.5
63
|
Verified
8.3
66
8.5
60
SMS Platform
7.9
64
8.7
149
|
Verified
8.5
63
8.8
149
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
Feature Not Available
7.9
63
8.3
60
|
Verified
Agentic AI - SMS Marketing
6.3
16
7.9
7
6.5
16
7.9
7
6.5
16
7.6
7
6.8
16
8.1
7
6.6
16
7.9
7
6.4
16
7.4
7
Platform Basics
Not enough data
9.0
274
Not enough data
8.6
227
Not enough data
8.8
229
Not enough data
8.8
257
Not enough data
9.0
265
Platform Data
Not enough data
9.1
285
Not enough data
9.0
292
Not enough data
9.0
284
Agentic AI - Email Testing
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
7.3
8
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Platform Interoperability
Not enough data
7.5(won by default)
33
Agentic AI - Social Media Advertising
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
5.8(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
6.0(won by default)
5
Not enough data
Not enough data
Social Functionality
Not enough data
8.1(won by default)
36
Campaign Management
Not enough data
8.7(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
38
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
39
Not enough data
8.2(won by default)
38
Not enough data
8.0(won by default)
37
Not enough data
7.8(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
8.0(won by default)
37
Not enough data
7.5(won by default)
36
Not enough data
7.5(won by default)
36
Targeting
Not enough data
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
7.9(won by default)
35
Platform
Not enough data
7.7(won by default)
35
Not enough data
8.3(won by default)
36
Not enough data
8.4(won by default)
36
Not enough data
8.6(won by default)
35
Not enough data
8.2(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.1(won by default)
36
Not enough data
7.8(won by default)
35
Not enough data
8.1(won by default)
35
Responses
Not enough data
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Platform
Not enough data
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Generative AI
Not enough data
6.9
6
Not enough data
6.4
6
Page Customization
Not enough data
9.2
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Page Optimization
Not enough data
8.6
66
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
8.7
68
|
Verified
Not enough data
8.4
62
|
Verified
Integrations
Not enough data
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Generative AI
Not enough data
7.5
20
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
Not enough data
7.9
18
Not enough data
8.0
18
Shared Calendar
Not enough data
7.9
17
Not enough data
7.8
17
Accessibility
Not enough data
8.1
18
Not enough data
7.8
18
Integration
Not enough data
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Notifications
Not enough data
8.8
17
Not enough data
7.5
17
Generative AI
Not enough data
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Agentic AI - Calendar
Not enough data
6.9
6
Notifications
Not enough data
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Settings
Not enough data
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Personalization
Not enough data
9.0
23
Not enough data
9.0
21
Integrations
Not enough data
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Generative AI
Not enough data
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Communication
Not enough data
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Internal Use
Not enough data
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
WhatsApp Messaging - WhatsApp Marketing
8.5
14
8.1
21
9.0
13
8.6
21
8.5
13
8.2
19
8.9
12
8.7
21
8.6
12
8.5
19
8.3
12
7.3
20
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
8.0
21
8.2
13
8.3
20
Feature Not Available
7.8
18
8.2
13
7.8
20
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Agentic AI - Email Tracking
Not enough data
6.8
17
Not enough data
7.7
18
Not enough data
7.3
18
Not enough data
7.5
18
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
7.5
18
Analytics
Not enough data
8.8
127
Not enough data
8.8
125
Not enough data
8.5
118
Customizations
Not enough data
8.7
122
Not enough data
9.2
128
Not enough data
8.7
117
Not enough data
8.7
117
Not enough data
8.9
125
Generative AI
Not enough data
7.2
99
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
462
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
441
|
Verified
Not enough data
8.7
454
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Features
Not enough data
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Categories
Categories
Shared Categories
Braze and Brevo Marketing Platform are categorized as Email Template Builder, Personalization, Push Notification, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as Personalization Engines, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and RCS Business Messaging
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, and Appointment Reminder
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Marketing and Advertising
11.5%
Information Technology and Services
5.5%
Computer Software
4.8%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.2%
Alternatives
Discussions
Braze has no more discussions with answers
Is Sendinblue free?
6 Comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
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