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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Small-Business (81.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,436)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeKlaviyo
Star Rating
(1,137)4.6 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in Ease of Setup with a score of 8.5 compared to Braze's 7.5, making it a preferred choice for small businesses looking for a quick implementation process.
- Reviewers mention that Klaviyo's Dynamic Segmentation feature stands out with a score of 9.2, allowing for more precise targeting compared to Braze's 8.3, which is crucial for effective marketing campaigns.
- G2 users highlight that Klaviyo offers superior Building and Personalizing Emails capabilities, scoring 9.0 versus Braze's 8.8, which enhances user engagement through tailored content.
- Users on G2 say that Klaviyo's Quality of Support is slightly better, with a score of 8.4 compared to Braze's 8.5, indicating that both platforms provide solid support, but Klaviyo edges out in responsiveness.
- Reviewers mention that Braze has a strong performance in Product Direction with a score of 9.2, suggesting that it is more focused on future enhancements compared to Klaviyo's 9.0, which is a positive sign for long-term users.
- Users say that Klaviyo's Analytics capabilities are more robust, scoring 8.7 against Braze's 7.3, which is essential for businesses that rely heavily on data-driven decision-making.
Pricing
Entry-Level Pricing
Braze
No pricing availableKlaviyo
No pricing availableFree Trial
Braze
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
945
9.0
868
Ease of Use
8.3
1,152
8.7
872
Ease of Setup
7.6
638
8.5
525
Ease of Admin
8.5
350
8.9
481
Quality of Support
8.5
900
8.4
830
Has the product been a good partner in doing business?
8.9
358
9.0
484
Product Direction (% positive)
9.2
911
9.0
816
Features by Category
Email Marketing
8.8
563
9.0
516
|
Verified
8.8
534
9.2
507
|
Verified
8.4
539
8.9
491
|
Verified
8.3
449
8.9
452
|
Verified
Online Marketing
6.9
356
7.8
371
|
Verified
8.4
478
8.3
396
|
Verified
8.7
519
8.7
425
|
Verified
8.4
493
8.7
441
7.3
371
8.2
248
Lead Management
7.5
390
8.5
342
7.5
397
8.4
270
8.6
530
9.0
461
|
Verified
6.8
324
7.8
217
7.4
351
8.5
350
|
Verified
7.5
380
8.5
392
|
Verified
Feature Not Available
8.4
331
|
Verified
7.8
381
8.2
281
|
Verified
Campaign Management
Feature Not Available
8.7
346
|
Verified
Feature Not Available
8.0
198
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Social
Feature Not Available
Feature Not Available
6.7
325
7.8
195
Feature Not Available
7.8
188
Feature Not Available
7.4
183
6.6
329
7.8
258
|
Verified
Reporting & Analytics
7.8
530
8.5
464
|
Verified
Feature Not Available
8.3
414
|
Verified
Feature Not Available
8.3
423
|
Verified
6.7
399
8.4
434
|
Verified
Feature Not Available
7.6
200
Platform
8.3
444
8.5
322
|
Verified
Feature Not Available
8.7
302
|
Verified
8.5
442
8.9
313
|
Verified
7.7
349
8.3
206
|
Verified
7.7
399
7.8
193
|
Verified
8.5
428
8.9
314
|
Verified
Feature Not Available
8.0
159
Agentic AI - Marketing Automation
6.5
39
6.9
25
6.6
37
6.9
24
6.7
37
7.3
23
6.5
37
7.1
23
6.4
37
7.0
24
6.4
36
7.5
25
Integration
7.8
447
8.4
316
|
Verified
8.1
430
8.6
310
|
Verified
7.9
391
8.4
260
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
13
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
28
Not enough data
8.5
28
Not enough data
8.2
29
Not enough data
8.4
29
Tracking
Not enough data
8.2
26
Not enough data
7.8
27
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
8.5
27
Reporting
Not enough data
9.0
29
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Campaigns
8.6
448
Not enough data
9.0
484
Not enough data
8.6
443
Not enough data
8.8
492
Not enough data
8.9
467
Not enough data
Analytics
8.2
490
Not enough data
7.7
452
Not enough data
Optimization
8.7
471
Not enough data
8.8
480
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
8.5
425
|
Verified
Feature Not Available
Feature Not Available
7.4
124
8.4
348
|
Verified
7.9
129
8.8
256
Edit
7.1
124
8.4
354
|
Verified
8.3
127
8.8
416
|
Verified
7.8
126
8.3
332
|
Verified
Logistics
7.3
127
8.7
419
|
Verified
7.0
122
7.9
340
|
Verified
7.6
122
8.8
394
|
Verified
Feature Not Available
8.4
195
Generative AI
6.7
85
7.5
64
Feature Not Available
7.4
51
Agentic AI - Email Template Builder
5.5
30
6.4
19
5.5
30
7.0
19
Text Messaging
8.6
66
8.6
137
8.0
66
8.0
100
8.7
67
8.8
133
|
Verified
8.2
64
8.3
116
|
Verified
8.1
63
8.7
125
|
Verified
8.1
65
8.5
107
8.7
66
8.8
130
|
Verified
8.3
66
8.6
53
SMS Platform
7.9
64
8.6
135
|
Verified
8.5
63
8.9
133
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
8.2
62
7.9
63
8.8
112
|
Verified
Agentic AI - SMS Marketing
6.3
16
6.8
11
6.5
16
6.7
10
6.5
16
6.8
10
6.8
16
6.7
10
6.6
16
6.8
10
6.4
16
7.0
10
Data Sourcing
Not enough data
8.4
75
Not enough data
8.3
67
Not enough data
8.5
95
Not enough data
8.5
90
Intelligence
Not enough data
8.6
104
Not enough data
8.1
72
Not enough data
8.0
67
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
8.3
109
9.2
14
8.5
105
8.8
14
Platform Data
7.7
107
8.4
15
7.4
103
8.2
14
7.6
107
8.7
14
7.5
107
8.3
13
Platform Additional Functionality
7.7
105
8.3
15
7.6
104
9.1
13
Feature Not Available
8.3
14
Agentic AI - Customer Journey Analytics
6.5
31
6.0
5
6.4
30
7.0
5
6.7
30
6.3
5
6.6
30
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
6.9
14
6.2
32
7.0
14
6.4
32
6.9
15
6.2
32
6.8
14
6.2
32
6.3
14
6.2
32
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
439
|
Verified
Not enough data
8.7
453
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Braze and Klaviyo are categorized as Email Template Builder, Personalization, Customer Journey Analytics, Marketing Automation, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Unique Categories
Klaviyo is categorized as Pop-Up Builder, Email Deliverability, Conversational Marketing, Customer Data Platform (CDP), Marketing Analytics, Review Management, and Online Form Builder
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.9%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.8%
Other
62.3%
Retail
19.3%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.4%
Other
36.1%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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