Compare Braze and Klaviyo 
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (82.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,499)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeKlaviyo
Star Rating
(1,315)4.6 out of 5
Market Segments
Small-Business (82.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in personalization, receiving high praise for its ability to create tailored experiences. Users appreciate the platform's intuitive design and seamless integration with tools like Snowflake, making it easy to implement personalized marketing strategies.
- Users say Klaviyo shines in ease of use, particularly for teams without dedicated email marketing specialists. Reviewers highlight how social media managers can effectively manage email campaigns, thanks to Klaviyo's user-friendly interface and comprehensive features that combine email and SMS marketing.
- According to verified reviews, Braze's customer journey analytics capabilities are robust, allowing businesses to track user interactions effectively. Users commend the platform for its clean interface and continuous updates, which enhance the overall user experience.
- Reviewers mention that Klaviyo's email template builder is particularly strong, with many finding it easy to create visually appealing emails. The platform's design flexibility is noted as a significant advantage, enabling users to craft campaigns that resonate with their audience.
- G2 reviewers highlight that while Braze has a solid reputation for support quality, Klaviyo slightly edges it out with a more extensive user base in the small business segment, which may lead to more tailored support resources and community-driven insights.
- Users report that both platforms have their strengths in automation, but Klaviyo is often seen as more proactive in addressing potential issues before they arise, providing users with a sense of security and reliability in their marketing efforts.
Pricing
Entry-Level Pricing
Braze
No pricing availableKlaviyo
No pricing availableFree Trial
Braze
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
976
9.0
962
Ease of Use
8.3
1,185
8.6
970
Ease of Setup
7.6
665
8.5
618
Ease of Admin
8.5
361
8.9
522
Quality of Support
8.5
926
8.4
916
Has the product been a good partner in doing business?
8.9
369
8.9
526
Product Direction (% positive)
9.2
939
8.9
912
Features by Category
Email Marketing
8.8
567
9.0
560
|
Verified
8.8
537
9.3
548
|
Verified
8.4
539
8.9
502
|
Verified
8.3
450
8.9
485
|
Verified
Online Marketing
6.9
355
7.9
381
|
Verified
8.4
478
8.3
403
|
Verified
8.7
520
8.7
436
|
Verified
8.5
492
8.7
452
7.3
370
8.2
252
Lead Management
7.5
390
8.5
354
7.5
397
8.4
273
8.6
536
9.0
514
|
Verified
6.8
324
7.8
221
7.4
353
8.5
358
|
Verified
7.5
381
8.5
399
|
Verified
Feature Not Available
8.4
333
|
Verified
7.8
383
8.2
287
|
Verified
Campaign Management
Feature Not Available
8.7
348
|
Verified
Feature Not Available
8.0
199
Feature Not Available
8.1
288
|
Verified
Feature Not Available
7.6
198
Social
Feature Not Available
Feature Not Available
6.7
325
7.8
196
Feature Not Available
7.8
189
Feature Not Available
7.5
184
6.6
329
7.8
258
|
Verified
Reporting & Analytics
7.7
533
8.5
487
|
Verified
Feature Not Available
8.3
416
|
Verified
Feature Not Available
8.4
427
|
Verified
6.6
399
8.4
442
|
Verified
Feature Not Available
7.6
200
Platform
8.3
449
8.5
334
|
Verified
Feature Not Available
8.7
318
|
Verified
8.6
445
8.9
317
|
Verified
7.7
350
8.3
208
|
Verified
7.8
400
7.8
194
|
Verified
8.5
430
8.9
320
|
Verified
Feature Not Available
8.0
160
Agentic AI - Marketing Automation
6.5
39
6.9
26
6.6
37
7.0
25
6.7
37
7.5
25
6.5
37
7.0
23
6.4
37
6.7
25
6.4
36
7.3
25
Integration
7.9
451
8.5
323
|
Verified
8.1
433
8.6
319
|
Verified
7.9
393
8.5
267
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Campaigns
8.6
449
Not enough data
9.0
485
Not enough data
8.6
443
Not enough data
8.8
493
Not enough data
8.9
469
Not enough data
Analytics
8.2
491
Not enough data
7.7
453
Not enough data
Optimization
8.7
473
Not enough data
8.8
482
Not enough data
8.3
393
Not enough data
8.1
391
Not enough data
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
211
Not enough data
8.5
199
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
116
Not enough data
7.2
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
8.6
427
|
Verified
Feature Not Available
Feature Not Available
7.4
125
8.4
348
|
Verified
7.9
131
8.8
259
Edit
7.1
125
8.4
359
|
Verified
8.3
129
8.8
422
|
Verified
7.9
129
8.3
334
|
Verified
Logistics
7.3
128
8.7
428
|
Verified
7.0
123
7.9
340
|
Verified
7.6
123
8.8
402
|
Verified
Feature Not Available
8.4
198
Generative AI
6.7
86
7.5
66
Feature Not Available
7.4
52
Agentic AI - Email Template Builder
5.5
30
6.4
19
5.5
30
7.0
19
Text Messaging
8.6
68
8.6
151
7.9
67
8.1
101
8.7
68
8.8
133
|
Verified
8.2
65
8.3
115
|
Verified
8.1
64
8.7
126
|
Verified
8.1
65
8.5
107
8.7
67
8.9
135
|
Verified
8.3
66
8.7
55
SMS Platform
7.9
64
8.6
135
|
Verified
8.5
63
8.9
135
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
8.3
63
7.9
63
8.8
111
|
Verified
Agentic AI - SMS Marketing
6.3
16
6.8
11
6.5
16
6.7
10
6.5
16
6.8
10
6.8
16
6.7
10
6.6
16
6.8
10
6.4
16
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
8.3
110
9.0
17
8.5
107
9.0
16
Platform Data
7.6
109
8.5
16
7.4
103
8.3
15
7.6
110
8.8
15
7.5
107
8.2
15
Platform Additional Functionality
7.7
105
8.4
16
7.6
105
9.2
14
Feature Not Available
8.3
14
Agentic AI - Customer Journey Analytics
6.5
31
6.0
5
6.6
31
7.0
5
6.7
30
6.3
5
6.6
30
6.9
6
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
6.9
14
6.2
32
7.0
14
6.4
32
6.9
15
6.2
32
6.8
14
6.2
32
6.3
14
6.2
32
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
474
|
Verified
Not enough data
7.1
342
|
Verified
Not enough data
6.9
374
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
463
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.2
391
Not enough data
8.2
369
|
Verified
Not enough data
7.9
324
Not enough data
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Braze and Klaviyo are categorized as Email Template Builder, Personalization, Customer Journey Analytics, Marketing Automation, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Unique Categories
Klaviyo is categorized as Pop-Up Builder, Email Deliverability, Conversational Marketing, Customer Data Platform (CDP), Marketing Analytics, Review Management, and Online Form Builder
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Retail
19.3%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.4%
Other
36.5%
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
