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Compare Braze and Klaviyo 
Featured Products
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,482)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeKlaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in facilitating communication across multiple channels, including email, SMS, push notifications, and in-app messages, which significantly enhances user retention and drives growth. Users appreciate the platform's user-friendliness, making email marketing management straightforward.
- Users say Klaviyo shines in organizing customer profiles and providing easy access to unique coupon codes, which is particularly beneficial for e-commerce businesses. The intuitive interface and powerful marketing analytics tool are frequently highlighted as standout features that help users effectively reach a larger audience.
- Reviewers mention that while Braze has a higher overall satisfaction score, Klaviyo's email templates are often praised for their beauty and attractiveness, making it easier for users to create visually appealing marketing campaigns that resonate with subscribers.
- According to verified reviews, Braze's customer support is frequently commended, with users noting the positive impact of customer success managers on their experience. In contrast, Klaviyo users also report satisfaction with support, but some feel that Braze's dedicated assistance gives it an edge in this area.
- Users highlight that Klaviyo's ease of setup and administration is a significant advantage, with many finding it simpler to get started and manage their campaigns. Braze, while powerful, has received feedback indicating that its setup process can be more complex, which may pose challenges for some users.
- G2 reviewers indicate that Braze's advanced personalization features, such as liquid logic for customizing communications, set it apart from Klaviyo. However, Klaviyo's strong performance in dynamic segmentation and automated email responses is noted as a key strength, making it a solid choice for businesses focused on targeted marketing.
Pricing
Entry-Level Pricing
Braze
No pricing availableKlaviyo
No pricing availableFree Trial
Braze
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
966
9.0
892
Ease of Use
8.3
1,174
8.6
897
Ease of Setup
7.6
653
8.5
549
Ease of Admin
8.5
358
8.9
492
Quality of Support
8.5
916
8.4
849
Has the product been a good partner in doing business?
8.9
366
9.0
495
Product Direction (% positive)
9.2
930
9.0
841
Features by Category
Email Marketing
8.8
566
9.0
525
|
Verified
8.8
536
9.2
520
|
Verified
8.4
538
8.9
495
|
Verified
8.3
449
8.9
462
|
Verified
Online Marketing
6.9
355
7.8
375
|
Verified
8.4
478
8.3
400
|
Verified
8.7
520
8.7
429
|
Verified
8.4
492
8.6
446
7.3
370
8.2
252
Lead Management
7.5
390
8.5
347
7.4
396
8.4
273
8.6
535
9.0
475
|
Verified
6.8
323
7.8
219
7.4
352
8.5
354
|
Verified
7.5
380
8.5
395
|
Verified
Feature Not Available
8.4
333
|
Verified
7.8
382
8.2
283
|
Verified
Campaign Management
Feature Not Available
8.7
348
|
Verified
Feature Not Available
8.0
200
Feature Not Available
8.1
290
|
Verified
Feature Not Available
7.6
200
Social
Feature Not Available
Feature Not Available
6.7
325
7.8
197
Feature Not Available
7.7
190
Feature Not Available
7.4
185
6.6
329
7.8
260
|
Verified
Reporting & Analytics
7.7
532
8.5
468
|
Verified
Feature Not Available
8.3
416
|
Verified
Feature Not Available
8.3
425
|
Verified
6.6
398
8.4
438
|
Verified
Feature Not Available
7.5
202
Platform
8.3
448
8.5
325
|
Verified
Feature Not Available
8.7
309
|
Verified
8.5
444
8.9
315
|
Verified
7.7
349
8.3
208
|
Verified
7.7
400
7.8
194
|
Verified
8.5
430
8.9
316
|
Verified
Feature Not Available
8.0
160
Agentic AI - Marketing Automation
6.5
39
7.0
27
6.6
37
7.0
26
6.7
37
7.1
25
6.5
37
7.1
25
6.4
37
6.9
26
6.4
36
7.3
27
Integration
7.9
450
8.4
317
|
Verified
8.1
432
8.6
312
|
Verified
7.9
392
8.4
261
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
8.5
425
|
Verified
Feature Not Available
Feature Not Available
7.4
124
8.4
348
|
Verified
7.9
130
8.8
256
Edit
7.1
124
8.4
354
|
Verified
8.3
128
8.8
416
|
Verified
7.9
127
8.3
332
|
Verified
Logistics
7.3
127
8.7
419
|
Verified
7.0
122
7.9
340
|
Verified
7.6
122
8.8
394
|
Verified
Feature Not Available
8.4
195
Generative AI
6.7
85
7.5
64
Feature Not Available
7.4
51
Agentic AI - Email Template Builder
5.5
30
6.4
19
5.5
30
7.0
19
Text Messaging
8.6
67
8.6
142
8.0
66
8.0
100
8.7
67
8.8
133
|
Verified
8.2
64
8.3
116
|
Verified
8.1
63
8.7
125
|
Verified
8.1
65
8.5
107
8.7
66
8.8
131
|
Verified
8.3
66
8.6
53
SMS Platform
7.9
64
8.6
135
|
Verified
8.5
63
8.9
133
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.4
63
8.2
62
7.9
63
8.8
112
|
Verified
Agentic AI - SMS Marketing
6.3
16
6.8
11
6.5
16
6.7
10
6.5
16
6.8
10
6.8
16
6.7
10
6.6
16
6.8
10
6.4
16
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
8.3
110
9.0
16
8.5
106
8.8
14
Platform Data
7.6
109
8.4
15
7.4
103
8.2
14
7.6
109
8.7
14
7.5
107
8.1
14
Platform Additional Functionality
7.7
105
8.3
15
7.6
104
9.1
13
Feature Not Available
8.3
14
Agentic AI - Customer Journey Analytics
6.5
31
6.0
5
6.6
31
7.0
5
6.7
30
6.3
5
6.6
30
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
6.9
14
6.2
32
7.0
14
6.4
32
6.9
15
6.2
32
6.8
14
6.2
32
6.3
14
6.2
32
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
473
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
370
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
464
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
443
|
Verified
Not enough data
8.7
459
|
Verified
Not enough data
Engagement
7.4
266
Not enough data
Platform
8.3
390
Not enough data
8.2
364
|
Verified
Not enough data
7.9
321
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Braze and Klaviyo are categorized as Email Template Builder, Personalization, Customer Journey Analytics, Marketing Automation, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Unique Categories
Klaviyo is categorized as Pop-Up Builder, Email Deliverability, Conversational Marketing, Customer Data Platform (CDP), Marketing Analytics, Review Management, and Online Form Builder
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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