# Braze vs Klaviyo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Braze excels in its self-serve capabilities, allowing users to manage the entire process from designing emails to deploying them. This flexibility is particularly appreciated by those who need to be reactive and timely in their communications.
- **Users say** Klaviyo stands out for its intuitive interface, especially when managing multiple brands. Reviewers highlight the ease of creating segments, email templates, and flows, which contributes to a smoother workflow and better campaign management.
- **According to verified reviews** , Braze's Canvas feature is praised for its user-friendliness, enabling users to build intricate customer journeys with ease. This capability is a significant advantage for teams looking to enhance their customer engagement strategies.
- **Reviewers mention** that Klaviyo's powerful segmentation and automation tools allow for highly personalized email and SMS campaigns based on real customer behavior. This level of customization is a key factor for businesses aiming to improve their marketing effectiveness.
- **Users appreciate** Braze's strong analytics and reporting features, which provide valuable insights into customer engagement. This data-driven approach helps businesses refine their strategies and optimize their messaging across multiple channels.
- **G2 reviewers highlight** that while both platforms offer robust support, Klaviyo's user-friendly dashboard and ease of learning make it particularly appealing for new users. This aspect can significantly reduce the onboarding time for teams new to CRM tools.



| | Braze | Klaviyo | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,680 | 1,351 | 
| **Largest Market Segment** | Mid-Market (55.8% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (385 reviews)
- Intuitive (189 reviews)

Cons:
- Learning Curve (159 reviews)
- Missing Features (149 reviews)

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | Braze | Klaviyo | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1001 reviews) | 9.0 (986 reviews) | 
  | **Ease of Use** | 8.3 (1264 reviews) | 8.6 (995 reviews) | 
  | **Ease of Setup** | 7.6 (738 reviews) | 8.5 (643 reviews) | 
  | **Ease of Admin** | 8.5 (363 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.5 (948 reviews) | 8.4 (938 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (371 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 9.2 (955 reviews) | 8.9 (934 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 675 |
| **Klaviyo** | 8.2/10 | 677 |

#### Email Marketing

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | 9.0 (569 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | 9.3 (558 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | 8.9 (504 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (450 reviews) | 9.0 (496 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (486 reviews) | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (525 reviews) | 8.7 (439 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.4 (492 reviews) | 8.7 (454 reviews) | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | 8.5 (356 reviews) | 
| **Data Quality Management** | 7.5 (397 reviews) | 8.4 (273 reviews) | 
| **Segmentation** | 8.6 (542 reviews) | 9.0 (523 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | 7.8 (221 reviews) | 
| **Lead Nurturing** | 7.4 (353 reviews) | 8.5 (359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | 8.5 (401 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Feature Not Available | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.8 (384 reviews) | 8.2 (288 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Program Management** | Feature Not Available | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Feature Not Available | 8.0 (199 reviews) | 
| **Calendaring** | Feature Not Available | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | Feature Not Available | 7.6 (198 reviews) | 

#### Social

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Social Sharing** | 6.7 (326 reviews) | 7.8 (196 reviews) | 
| **Social Campaigns** | Feature Not Available | 7.8 (189 reviews) | 
| **Social Media Engagement** | Feature Not Available | 7.5 (184 reviews) | 
| **Social Media Advertising** | 6.6 (328 reviews) | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Basic Reporting** | 7.7 (537 reviews) | 8.5 (496 reviews) ✓ Verified | 
| **Web Analytics** | Feature Not Available | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | Feature Not Available | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.6 (399 reviews) | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.6 (200 reviews) | 

#### Platform

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Customization ** | 8.3 (458 reviews) | 8.5 (337 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 8.7 (329 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (351 reviews) | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (439 reviews) | 8.9 (325 reviews) ✓ Verified | 
| **Output Document Generation** | Feature Not Available | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | 6.8 (27 reviews) | 
| **Multi-step Planning** | 6.6 (37 reviews) | 7.0 (25 reviews) | 
| **Cross-system Integration** | 6.8 (38 reviews) | 7.4 (26 reviews) | 
| **Adaptive Learning** | 6.5 (37 reviews) | 7.0 (23 reviews) | 
| **Proactive Assistance** | 6.4 (37 reviews) | 6.9 (26 reviews) | 
| **Decision Making** | 6.4 (36 reviews) | 7.3 (25 reviews) | 

#### Integration

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (439 reviews) | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | 8.5 (272 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 40 |

#### Diagnosis

| Feature | Braze | Klaviyo | 
|---|---|---|
| **IP Address ** | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | 9.0 (35 reviews) | 
| **Time to Open** | Not enough data | 8.7 (31 reviews) | 
| **Alerts** | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 569 |
| **Klaviyo** | N/A | N/A |

#### Campaigns

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Customize** | 8.6 (450 reviews) | Not enough data | 
| **Scheduling** | 9.0 (487 reviews) | Not enough data | 
| **Retarget** | 8.6 (444 reviews) | Not enough data | 
| **Segmentation** | 8.8 (497 reviews) | Not enough data | 
| **Triggered Notifications** | 8.9 (471 reviews) | Not enough data | 

#### Analytics

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | Not enough data | 
| **Audience Insights** | 7.7 (454 reviews) | Not enough data | 

#### Optimization

| Feature | Braze | Klaviyo | 
|---|---|---|
| **A/B Testing** | 8.7 (476 reviews) | Not enough data | 
| **Personalization** | 8.8 (492 reviews) | Not enough data | 
| **Rich Notifications** | 8.3 (393 reviews) | Not enough data | 
| **Integrations** | 8.1 (399 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (40 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **Klaviyo** | N/A | N/A |

#### Segmentation

| Feature | Braze | Klaviyo | 
|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (200 reviews) | Not enough data | 

#### Targeting

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | Not enough data | 
| **Contextual Targeting** | 8.5 (178 reviews) | Not enough data | 

#### Triggered Content

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | Not enough data | 
| **Triggered Emails** | 9.1 (203 reviews) | Not enough data | 
| **Triggered Messages** | 9.1 (197 reviews) | Not enough data | 

#### Personalized Content

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | Not enough data | 
| **Personalized Discounts** | 7.1 (111 reviews) | Not enough data | 
| **Website Personalization** | 7.0 (108 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (9 reviews) | Not enough data | 
| **Decision Making** | 6.5 (9 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **Klaviyo** | 8.1/10 | 501 |

#### Templates

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | 8.6 (427 reviews) ✓ Verified | 
| **Proofing** | 7.5 (125 reviews) | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.9 (130 reviews) | 8.8 (259 reviews) | 

#### Edit

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | 8.4 (359 reviews) ✓ Verified | 
| **Build** | 8.4 (129 reviews) | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | 7.9 (128 reviews) | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Analytics** | 7.2 (128 reviews) | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | 7.1 (123 reviews) | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | 7.6 (124 reviews) | 8.8 (402 reviews) ✓ Verified | 
| **Shareable Link** | Feature Not Available | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Braze | Klaviyo | 
|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | 7.5 (66 reviews) | 
| **AI Text Summarization** | Feature Not Available | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | 6.4 (19 reviews) | 
| **Cross-system Integration** | 5.6 (31 reviews) | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 78 |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Bulk SMS** | 8.6 (68 reviews) | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | 8.1 (101 reviews) | 
| **Text Scheduler** | 8.7 (68 reviews) | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | 8.2 (65 reviews) | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | 8.1 (65 reviews) | 8.5 (107 reviews) | 
| **Personalization** | 8.7 (67 reviews) | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | 8.3 (66 reviews) | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Reporting** | 7.9 (64 reviews) | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | 8.5 (63 reviews) | 8.9 (135 reviews) ✓ Verified | 
| **Short Codes** | 8.4 (63 reviews) | 8.3 (63 reviews) | 
| **API Integration** | 7.9 (63 reviews) | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | 6.8 (11 reviews) | 
| **Multi-step Planning** | 6.5 (16 reviews) | 6.7 (10 reviews) | 
| **Cross-system Integration** | 6.5 (16 reviews) | 6.8 (10 reviews) | 
| **Natural Language Interaction** | 6.8 (16 reviews) | 6.7 (10 reviews) | 
| **Proactive Assistance** | 6.6 (16 reviews) | 6.8 (10 reviews) | 
| **Decision Making** | 6.4 (16 reviews) | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (76 reviews) | 
| **Expandability** | Not enough data | 8.3 (68 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (96 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (105 reviews) | 
| **Predictive Modeling** | Not enough data | 8.1 (73 reviews) | 
| **Recommendation Engine** | Not enough data | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Braze | Klaviyo | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Braze | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | 9.0 (17 reviews) | 
| **Journey Optimization** | 8.5 (108 reviews) | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | 8.5 (16 reviews) | 
| **Trends Reporting** | 7.4 (103 reviews) | 8.3 (15 reviews) | 
| **Dashboards** | 7.6 (110 reviews) | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | 8.4 (16 reviews) | 
| **Integrations** | 7.6 (105 reviews) | 9.2 (14 reviews) | 
| **Automated Alerts** | Feature Not Available | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | 6.0 (5 reviews) | 
| **Cross-system Integration** | 6.6 (31 reviews) | 7.0 (5 reviews) | 
| **Adaptive Learning** | 6.7 (30 reviews) | 6.3 (5 reviews) | 
| **Proactive Assistance** | 6.6 (30 reviews) | 6.9 (6 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Braze | Klaviyo | 
|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Braze | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Embedded Forms** | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | Not enough data | 
| **Conversational Messaging** | 8.5 (13 reviews) | Not enough data | 
| **Personalization** | 8.9 (12 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (12 reviews) | Not enough data | 
| **Automated Replies** | 8.3 (12 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | Not enough data | 
| **API Integration** | 8.2 (13 reviews) | Not enough data | 
| **WhatsApp Commerce** | Feature Not Available | Not enough data | 
| **Analytics** | 8.2 (13 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | 6.9 (14 reviews) | 
| **Cross-system Integration** | 6.2 (32 reviews) | 7.0 (14 reviews) | 
| **Adaptive Learning** | 6.4 (32 reviews) | 6.9 (15 reviews) | 
| **Natural Language Interaction** | 6.3 (33 reviews) | 6.8 (14 reviews) | 
| **Proactive Assistance** | 6.2 (32 reviews) | 6.3 (14 reviews) | 
| **Decision Making** | 6.2 (32 reviews) | 7.4 (16 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | Klaviyo | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Braze | Klaviyo | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 551 |
| **Klaviyo** | N/A | N/A |

#### Analysis

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Application Attribution** | 7.5 (381 reviews) | Not enough data | 
| **Campaign Analysis** | 7.7 (473 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.6 (311 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | Not enough data | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (468 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | Not enough data | 

#### Platform

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Optimization** | 8.3 (390 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (323 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (42 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (41 reviews) | Not enough data | 
| **Decision Making** | 6.6 (42 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | 7.8/10 | 27 |

#### Marketing Operations

| Feature | Braze | Klaviyo | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.5 (19 reviews) | 
| **Data Collection** | Not enough data | 8.4 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (20 reviews) | 
| **Multi-User Access** | Not enough data | 8.8 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.1 (18 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (23 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.1 (17 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.5 (17 reviews) | 
| **Brand Optimization** | Not enough data | 8.1 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Braze | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (8):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Braze (3):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Klaviyo (7):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | Klaviyo | 
|---|---|---|
| **Small-Business** | 16.7% | 82.2% | 
| **Mid-Market** | 55.8% | 16.1% | 
| **Enterprise** | 27.5% | 1.7% | 

### By Industry

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.5%
- **Consumer Goods:** 11.5%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 24.0%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4461 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14754 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2563 reviews)

---
## Top Discussions

### Braze

No discussions available for this product.

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-klaviyo)