Compare Braze and Heap 
Featured Products
At a Glance
Market Segments
Mid-Market (55.7% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
No pricing available
Free 10000 Sessions Per Month
Braze
Star Rating
(1,682)4.5 out of 5
Market Segments
Mid-Market (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeHeap
Star Rating
(1,097)4.4 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user engagement, particularly with its segmentation capabilities, allowing users to send targeted communications effectively. One user highlighted how this feature ensures that the right messages reach the right audience, enhancing overall marketing efficiency.
- Users say that Heap stands out for its ease of use, with many praising its intuitive interface that requires little to no learning curve. Reviewers appreciate the seamless connection between product and website data, making it easy to track user interactions without extensive setup.
- According to verified reviews, Braze has a more robust support system, with users noting that the platform significantly boosts their growth journeys. The ability to utilize the RestApi for data management has been described as a "lifesaver," showcasing its flexibility in integrating with other platforms.
- Reviewers mention that Heap's implementation process is quick and straightforward, with users enjoying the ability to log in and immediately access the data they need. This immediate usability is a significant advantage for teams looking to analyze user behavior without delays.
- G2 reviewers highlight that while both platforms have similar scores for meeting requirements, Heap's dynamic segmentation and journey optimization features receive high praise. Users appreciate how these tools allow for in-depth analysis of user journeys, which can lead to more informed decision-making.
- Users express mixed feelings about Braze's setup process, which some find less intuitive compared to Heap's. While Braze offers powerful features, a few reviewers noted that the initial configuration can be more complex, potentially leading to a steeper learning curve for new users.
Pricing
Entry-Level Pricing
Braze
No pricing availableHeap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Braze
Free Trial is available
Heap
Free Trial is available
Ratings
Meets Requirements
8.5
1,003
8.6
857
Ease of Use
8.3
1,265
8.1
867
Ease of Setup
7.6
736
8.5
315
Ease of Admin
8.5
363
8.6
317
Quality of Support
8.5
949
8.7
680
Has the product been a good partner in doing business?
8.9
371
8.8
299
Product Direction (% positive)
9.2
957
8.7
796
Features by Category
Email Marketing
8.8
574
Not enough data
8.8
541
Not enough data
8.4
543
Not enough data
8.4
452
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
485
Not enough data
8.7
525
Not enough data
8.4
494
Not enough data
7.2
371
Not enough data
Lead Management
7.5
392
Not enough data
7.5
397
Not enough data
8.6
541
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
384
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Not enough data
Reporting & Analytics
7.7
537
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
457
Not enough data
Feature Not Available
Not enough data
8.6
448
Not enough data
7.7
351
Not enough data
7.7
402
Not enough data
8.5
439
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.8
38
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
456
Not enough data
8.1
439
Not enough data
7.9
395
Not enough data
Metrics
Not enough data
8.6
397
Not enough data
8.4
365
Not enough data
8.3
327
Not enough data
9.0
398
Not enough data
8.8
391
Not enough data
8.0
305
Not enough data
8.1
279
Not enough data
8.7
347
Not enough data
8.7
368
Reporting
Not enough data
8.6
365
Not enough data
8.0
293
Not enough data
8.7
330
Not enough data
8.3
358
Not enough data
8.2
205
Not enough data
8.4
225
Not enough data
8.3
375
Other
Not enough data
8.4
339
Not enough data
8.0
185
Not enough data
7.6
192
Not enough data
8.2
214
Not enough data
8.1
149
Not enough data
8.0
45
Not enough data
7.9
47
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
274
Not enough data
8.6
99
Not enough data
8.6
412
Not enough data
8.7
388
User Identification
Not enough data
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Tracking & Reporting
Not enough data
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Campaigns
8.6
450
Not enough data
9.0
487
Not enough data
8.6
444
Not enough data
8.8
497
Not enough data
8.9
471
Not enough data
Analytics
8.2
496
Not enough data
7.7
454
Not enough data
Optimization
8.7
476
Not enough data
8.8
491
Not enough data
8.3
393
Not enough data
8.1
399
Not enough data
Agentic AI - Push Notification
6.3
41
Not enough data
6.6
41
Not enough data
6.4
40
Not enough data
Product Analytics
Not enough data
8.3
299
Not enough data
8.7
358
Not enough data
8.5
326
Not enough data
8.7
351
Not enough data
7.9
104
Not enough data
8.4
222
Not enough data
7.8
91
Not enough data
8.3
254
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
214
Not enough data
8.5
200
Not enough data
Targeting
8.6
195
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
203
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
128
Not enough data
Feature Not Available
Not enough data
7.5
125
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.4
129
Not enough data
7.9
128
Not enough data
Logistics
7.2
128
Not enough data
7.1
123
Not enough data
7.6
124
Not enough data
Feature Not Available
Not enough data
Generative AI
6.8
87
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.6
31
Not enough data
5.6
31
Not enough data
Text Messaging
8.6
68
Not enough data
7.9
67
Not enough data
8.7
68
Not enough data
8.2
65
Not enough data
8.1
64
Not enough data
8.1
65
Not enough data
8.7
67
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
8.3
110
9.2
30
8.5
108
9.2
31
Platform Data
7.6
109
9.1
32
7.4
103
8.7
34
7.6
110
9.2
33
7.5
107
8.9
33
Platform Additional Functionality
7.7
105
9.2
33
7.6
105
8.9
31
Feature Not Available
7.9
15
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.5
33
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.3
33
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
Not enough data
7.7
476
|
Verified
Not enough data
7.1
342
|
Verified
Not enough data
6.9
374
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
466
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
445
|
Verified
Not enough data
8.7
467
|
Verified
Not enough data
Engagement
7.5
268
Not enough data
Platform
8.3
390
Not enough data
8.2
369
|
Verified
Not enough data
7.9
323
Not enough data
Agentic AI - Mobile Marketing
6.8
44
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.6
41
Not enough data
6.6
42
Not enough data
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Braze and Heap are categorized as Customer Journey Analytics
Unique Categories
Braze is categorized as RCS Business Messaging, WhatsApp Marketing, SMS Marketing, Email Template Builder, Personalization, Personalization Engines, Push Notification, Mobile Marketing, and Marketing Automation
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Enterprise Feedback Management
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.5%
Marketing and Advertising
7.2%
Information Technology and Services
6.1%
Health, Wellness and Fitness
6.0%
Retail
5.4%
Other
62.7%
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Discussions
What is Braze used for?
4 Comments
VR
Braze is a customer engagement platform that enables businesses to create and manage personalized and targeted communication campaigns through paid and owned...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Does anyone else struggle with the lack of autosave and occasional glitches when building canvases and messages?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Totally get this. I started saving each major step as a versioned draft and it’s saved me multiple times from browser...Read more
What is the best visualization I can use to track the conversion rate from free trial to paid subscription?
1 Comment
GR
You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.
The ideal way to do this is to centralize Heap...Read more
How do I know the numbers I'm getting are correct
1 Comment
JG
When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show...Read more
Do you know of other platforms that provide automatic and retroactive event tracking?
1 Comment
DS
PendoRead more
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