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Compare Bloomreach and Salesforce Data 360 (formerly Data Cloud) 
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At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Mid-Market (43.2% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
$500.00 100000 Credits
Bloomreach
Star Rating
(722)4.6 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansSalesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Bloomreach excels in Quality of Support, scoring 9.2, with users highlighting the responsiveness and helpfulness of their support team, while Salesforce Data Cloud, with a score of 8.7, has received mixed feedback regarding response times.
- Users report that Bloomreach offers a more user-friendly interface, achieving an Ease of Use score of 8.3, which reviewers appreciate for its intuitive design, whereas Salesforce Data Cloud, with a score of 8.2, is noted for having a steeper learning curve.
- Reviewers mention that Salesforce Data Cloud shines in Data Enrichment, scoring 9.0, with users praising its robust data integration capabilities, while Bloomreach, with a score of 8.6, is seen as slightly less comprehensive in this area.
- Users on G2 highlight that Bloomreach has a strong focus on Marketing Metrics, scoring 8.5, with features like detailed analytics dashboards, while Salesforce Data Cloud, scoring 8.6, is noted for its advanced predictive modeling capabilities that help in forecasting trends.
- G2 users report that Bloomreach's Recommendation Engine, scoring 8.0, is effective but not as advanced as Salesforce Data Cloud's, which scores 8.6 and is praised for its personalized recommendations based on user behavior.
- Users say that both products have similar scores in Product Direction, with both at 9.1, indicating that they are well-aligned with user needs and are continuously evolving, but Bloomreach is noted for its proactive approach to user feedback in product updates.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Bloomreach
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.8
601
9.0
88
Ease of Use
8.3
612
8.0
166
Ease of Setup
7.7
317
7.4
139
Ease of Admin
8.4
274
8.6
42
Quality of Support
9.2
598
8.7
84
Has the product been a good partner in doing business?
9.1
275
9.3
41
Product Direction (% positive)
9.1
576
9.1
86
Features by Category
Email Marketing
9.1
362
|
Verified
Not enough data
9.1
342
|
Verified
Not enough data
8.9
336
|
Verified
Not enough data
8.8
317
|
Verified
Not enough data
Online Marketing
7.7
253
|
Verified
Not enough data
8.6
315
|
Verified
Not enough data
8.8
342
|
Verified
Not enough data
8.4
316
|
Verified
Not enough data
7.9
209
Not enough data
Lead Management
8.7
273
|
Verified
Not enough data
8.5
292
|
Verified
Not enough data
9.1
333
|
Verified
Not enough data
8.2
225
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
8.8
300
|
Verified
Not enough data
8.2
248
|
Verified
Not enough data
8.5
247
|
Verified
Not enough data
Campaign Management
8.3
251
|
Verified
Not enough data
7.7
179
Not enough data
7.6
187
|
Verified
Not enough data
7.1
168
Not enough data
Social
7.2
152
Not enough data
7.4
156
Not enough data
7.4
171
|
Verified
Not enough data
7.2
156
|
Verified
Not enough data
7.7
187
|
Verified
Not enough data
Reporting & Analytics
8.6
337
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.2
256
|
Verified
Not enough data
8.2
264
|
Verified
Not enough data
7.1
159
Not enough data
Platform
8.6
251
|
Verified
Not enough data
8.6
231
|
Verified
Not enough data
8.7
260
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.4
220
|
Verified
Not enough data
8.8
249
|
Verified
Not enough data
8.0
188
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.2
21
Not enough data
7.2
20
Not enough data
7.0
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
21
Not enough data
Integration
8.5
259
|
Verified
Not enough data
8.4
251
|
Verified
Not enough data
7.8
214
|
Verified
Not enough data
Content
8.2
52
Not enough data
8.3
53
Not enough data
8.1
53
Not enough data
8.0
47
Not enough data
7.9
49
Not enough data
8.7
55
Not enough data
8.6
54
Not enough data
8.4
52
Not enough data
8.4
48
Not enough data
Design
7.8
48
Not enough data
7.9
53
Not enough data
8.1
48
Not enough data
8.6
53
Not enough data
Platform
7.9
47
Not enough data
7.5
43
Not enough data
8.1
44
Not enough data
8.7
51
Not enough data
8.5
46
Not enough data
8.1
42
Not enough data
8.2
54
Not enough data
8.4
54
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Messenger
7.7
5
Not enough data
8.0
5
Not enough data
8.9
6
Not enough data
8.1
6
Not enough data
Channels
8.3
6
Not enough data
9.0
5
Not enough data
9.4
6
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Customers
8.7
5
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Not enough data
Templates
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Not enough data
Personalization
8.4
84
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
79
Not enough data
8.3
79
Not enough data
8.8
91
Not enough data
8.6
80
Not enough data
Multichannel
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Not enough data
Administration
9.1
91
Not enough data
8.4
98
Not enough data
8.8
87
Not enough data
8.3
85
Not enough data
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
Campaigns
9.0
77
Not enough data
9.2
80
Not enough data
9.0
76
Not enough data
9.2
86
Not enough data
9.2
81
Not enough data
Analytics
8.7
86
Not enough data
8.5
81
Not enough data
Optimization
9.2
84
Not enough data
8.9
82
Not enough data
8.6
68
Not enough data
8.6
73
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Segmentation
9.2
55
Not enough data
9.4
54
Not enough data
Targeting
9.2
50
Not enough data
8.9
50
Not enough data
Triggered Content
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Not enough data
Personalized Content
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
50
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
51
Not enough data
7.6
43
Not enough data
SMS Platform
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.5
216
|
Verified
8.9
30
8.7
208
|
Verified
9.1
30
Feature Not Available
8.6
29
8.5
207
|
Verified
9.1
29
Intelligence
8.5
219
|
Verified
8.6
29
7.8
178
|
Verified
8.8
28
8.0
181
|
Verified
8.6
28
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.4
21
Not enough data
8.6
21
Not enough data
7.3
17
Not enough data
Development
8.2
20
Not enough data
8.4
24
Not enough data
8.3
20
Not enough data
8.0
19
Not enough data
Analytics
8.7
21
Not enough data
8.3
22
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Computing
7.6
93
Not enough data
7.0
98
Not enough data
7.0
106
Not enough data
Experimental Design
8.3
100
Not enough data
8.2
94
Not enough data
7.6
96
Not enough data
Analytics
8.3
117
Not enough data
7.5
99
Not enough data
Agentic AI - A/B Testing
7.4
12
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
7.4
12
Not enough data
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
5.7
5
Not enough data
6.7
5
Not enough data
Platform integration - Conversational Commerce Platforms
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
9.0
5
Not enough data
8.3
5
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Agentic AI - Personalization
7.1
12
Not enough data
6.9
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.2
12
Not enough data
7.1
12
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.7
40
Not enough data
8.3
49
Not enough data
7.5
35
Not enough data
8.4
42
Not enough data
Campaigns
7.5
38
Not enough data
8.6
43
Not enough data
8.1
40
Not enough data
7.8
33
Not enough data
9.4
42
Not enough data
9.0
43
Not enough data
Engagement
8.4
40
Not enough data
Platform
8.3
36
Not enough data
8.1
36
Not enough data
8.1
35
Not enough data
Agentic AI - Mobile Marketing
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
Categories
Categories
Shared Categories
Bloomreach and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, SMS Marketing, Mobile Marketing, Push Notification, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Marketing Automation, Personalization, Personalization Engines, and RCS Business Messaging
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.0%
Apparel & Fashion
8.7%
Marketing and Advertising
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.7%
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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