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Compare Appcues and CleverTap 
At a Glance
Market Segments
Mid-Market (58.0% of reviews)
Mid-Market (53.0% of reviews)
Entry-Level Pricing
Free Trial
$75.00 Per Month
Appcues
Star Rating
(341)4.6 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about AppcuesCleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in its ability to engage customers through personalized communication, with users highlighting features that allow for monitoring user activity and sending timely messages based on events. This capability is particularly beneficial for marketing teams looking to enhance user engagement.
- Users say that Appcues stands out for its user-friendly interface, making it easy to create onboarding flows and surveys. Reviewers appreciate how intuitive the setup process is, which helps teams onboard users quickly and efficiently, fulfilling various product and marketing needs.
- According to verified reviews, CleverTap's support team is noted for being responsive and helpful, with users mentioning that their queries are addressed promptly. This level of support contributes to a positive overall experience, especially for those new to the platform.
- Reviewers mention that while Appcues has a strong customer support reputation, it sometimes lacks the depth of features found in CleverTap, particularly in areas like push notifications and advanced analytics. Users have expressed a desire for more robust marketing automation tools within Appcues.
- G2 reviewers highlight that CleverTap's analytics capabilities are a significant advantage, allowing users to track performance and optimize campaigns effectively. This feature is crucial for marketers who rely on data-driven decisions to enhance their strategies.
- Users report that while both platforms have similar star ratings, CleverTap's higher G2 Score reflects a broader range of positive experiences, particularly in mobile marketing and app optimization, making it a more reliable choice for businesses focused on these areas.
Pricing
Entry-Level Pricing
Appcues
Start Free
Free Trial
Full-featured, 14-day free trial of Appcues. No credit card required.
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Appcues
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.6
285
8.8
531
Ease of Use
8.6
288
8.9
533
Ease of Setup
8.3
163
8.5
319
Ease of Admin
8.7
149
9.0
244
Quality of Support
9.1
270
9.0
523
Has the product been a good partner in doing business?
9.2
147
9.2
243
Product Direction (% positive)
9.0
267
9.5
515
Features by Category
Email Marketing
Not enough data
9.0
168
Not enough data
8.9
161
Not enough data
8.9
160
Not enough data
8.8
148
Online Marketing
Not enough data
8.1
129
Not enough data
8.7
155
Not enough data
9.1
163
Not enough data
9.1
156
Not enough data
8.2
133
Lead Management
Not enough data
8.9
139
Not enough data
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.7
136
Campaign Management
Not enough data
8.8
147
Not enough data
8.1
136
Not enough data
8.1
130
Not enough data
7.8
124
Social
Not enough data
Feature Not Available
Not enough data
7.9
130
Not enough data
7.9
135
Not enough data
7.7
128
Not enough data
8.0
134
Reporting & Analytics
Not enough data
8.9
162
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.3
122
Platform
Not enough data
8.7
154
Not enough data
8.7
136
Not enough data
9.2
152
Not enough data
8.3
122
Not enough data
8.6
128
Not enough data
8.8
142
Not enough data
8.5
121
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
Not enough data
8.6
157
Not enough data
8.5
149
Not enough data
8.2
136
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
User Analysis
8.5
153
Not enough data
7.5
177
Not enough data
User Support
8.5
180
Not enough data
7.0
102
Not enough data
8.1
147
Not enough data
Walkthrough Type
8.1
119
Not enough data
8.9
178
Not enough data
Platform Basics - Digital Adoption Platform
8.8
8
Not enough data
9.4
9
Not enough data
Analytics - Digital Adoption Platform
7.7
8
Not enough data
Functions - Digital Adoption Platform
8.1
8
Not enough data
8.5
8
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
8.9
21
9.0
240
7.9
18
9.3
253
8.4
16
8.9
241
9.4
20
9.2
257
Not enough data
9.3
241
Analytics
8.9
15
8.9
250
Not enough data
8.8
237
Optimization
Not enough data
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
6.7
6
8.6
193
6.4
6
8.9
230
|
Verified
5.6
6
8.7
178
6.7
6
8.9
177
Campaigns
5.8
6
8.5
190
|
Verified
6.9
6
9.3
237
|
Verified
4.7
6
8.8
188
5.0
6
8.2
152
5.8
6
9.1
178
6.9
6
9.3
192
Engagement
5.3
6
8.6
166
Platform
7.5
6
8.8
202
5.8
6
8.8
197
|
Verified
6.9
6
8.6
174
Agentic AI - Mobile Marketing
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
5.2
10
9.1
123
7.0
10
8.4
101
7.6
11
8.9
103
6.8
10
9.0
117
Feature Not Available
9.0
37
6.5
10
9.1
107
Reporting
8.5
11
9.2
139
7.7
11
9.0
137
Personalization
8.5
11
9.0
123
8.0
11
9.1
121
7.4
11
9.2
105
Administration
7.6
11
8.8
131
7.8
10
8.5
46
8.5
11
8.9
137
9.1
11
9.1
141
Categories
Categories
Shared Categories
Appcues and CleverTap are categorized as Mobile App Optimization, Mobile Marketing, Personalization Engines, and Push Notification
Unique Categories
Appcues is categorized as Digital Adoption Platform and Personalization
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Marketing Automation, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Appcues
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
33.4%
Information Technology and Services
15.7%
Marketing and Advertising
8.9%
Financial Services
6.5%
Internet
4.7%
Other
30.8%
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Alternatives
Discussions
What does Appcues do?
3 Comments
BE
Appcues allows you to easily add tutorial and/or introductory cues to your website.Read more
How do I use Appcues?
3 Comments
SS
We used Appcues to engage with our customers, give our product owners more tools to learn from their experiences on the site, and collect NPI scores and...Read more
What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?
1 Comment
Official Response from Appcues
Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. Read more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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