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Compare AdRoll ABM (Formerly RollWorks) and Adobe Campaign 
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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (37.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(566)4.3 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Campaign excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," with scores of 8.4, while RollWorks struggles in these areas, scoring only 6.3 and 6.4 respectively.
- Reviewers mention that RollWorks shines in "Ease of Use" and "Quality of Support," scoring 8.5 and 8.9, compared to Adobe Campaign's lower scores of 7.3 and 7.8, indicating a more user-friendly experience and better customer service.
- G2 users highlight Adobe Campaign's strong performance in "Automated Email Responses" with a score of 8.2, while RollWorks falls short with a score of 6.1, suggesting that Adobe Campaign offers more robust automation features for email marketing.
- Users on G2 report that RollWorks provides superior "Account-level Insights" with a score of 8.2, compared to Adobe Campaign's 8.9, indicating that RollWorks may offer better analytics for account-based marketing strategies.
- Reviewers say that Adobe Campaign's "Manage Email Deliverability" feature is rated at 8.2, which is significantly higher than RollWorks' score of 5.9, suggesting that Adobe Campaign may have more effective tools for ensuring emails reach their intended recipients.
- Users report that RollWorks has a strong advantage in "Lead Management" features, particularly in "Segmentation" and "Lead Nurturing," scoring 8.9 and 8.6 respectively, while Adobe Campaign's scores in these areas are lower, indicating that RollWorks may be better suited for managing leads effectively.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableAdobe Campaign
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableAdobe Campaign
No trial information availableRatings
Meets Requirements
8.4
469
8.5
284
Ease of Use
8.5
474
7.4
290
Ease of Setup
8.4
301
6.7
105
Ease of Admin
8.6
249
7.3
99
Quality of Support
9.0
451
7.8
274
Has the product been a good partner in doing business?
8.9
253
7.8
98
Product Direction (% positive)
8.7
437
7.7
280
Features by Category
Email Marketing
Not enough data
8.4
160
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.2
154
|
Verified
Not enough data
8.2
149
|
Verified
Online Marketing
Not enough data
8.3
123
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
7.9
146
|
Verified
Not enough data
8.1
87
|
Verified
Lead Management
Not enough data
8.1
70
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.1
142
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
7.9
124
|
Verified
Campaign Management
Not enough data
8.3
148
|
Verified
Not enough data
8.1
130
|
Verified
Not enough data
8.1
128
|
Verified
Not enough data
8.0
109
|
Verified
Social
Not enough data
8.0
77
Not enough data
8.4
122
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.2
75
|
Verified
Not enough data
8.1
113
|
Verified
Reporting & Analytics
Not enough data
8.0
155
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
7.8
73
|
Verified
Not enough data
8.1
72
|
Verified
Not enough data
8.2
76
|
Verified
Platform
Not enough data
8.2
52
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
45
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.9
52
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
7.1
42
|
Verified
Data Availability
8.0
64
Not enough data
8.4
67
Not enough data
7.1
50
|
Verified
Not enough data
6.2
20
Not enough data
Data Accuracy
8.1
59
Not enough data
8.3
62
Not enough data
6.8
18
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.2
54
Not enough data
8.7
60
Not enough data
7.1
32
Not enough data
8.0
48
Not enough data
8.0
57
|
Verified
Not enough data
7.2
31
Not enough data
Feature Not Available
Not enough data
8.0
56
|
Verified
Not enough data
7.4
46
|
Verified
Not enough data
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Lead Intelligence
8.2
84
|
Verified
Not enough data
8.6
86
Not enough data
7.8
71
Not enough data
Lead Management
8.4
92
Not enough data
7.6
75
Not enough data
8.0
86
Not enough data
Marketing Campaigns
7.9
81
Not enough data
7.6
73
Not enough data
7.7
76
Not enough data
7.8
72
|
Verified
Not enough data
7.9
78
Not enough data
Campaign Execution
7.2
61
Not enough data
8.2
83
Not enough data
8.4
80
Not enough data
7.4
62
Not enough data
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
95
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
93
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.0
7
Not enough data
8.6
6
Not enough data
Platform Data
8.4
37
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.0
5
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Basics
Not enough data
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Platform Data
Not enough data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Platform Additional Functionality
Not enough data
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3(won by default)
171
Not enough data
7.9(won by default)
164
Not enough data
8.3(won by default)
163
Not enough data
7.6(won by default)
135
Not enough data
8.3(won by default)
145
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
109
Not enough data
7.8(won by default)
111
Not enough data
8.2(won by default)
143
Not enough data
7.7(won by default)
134
Not enough data
7.8(won by default)
110
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
96
Not enough data
Targeting
8.6(won by default)
176
Not enough data
8.9(won by default)
175
Not enough data
8.3(won by default)
146
Not enough data
8.0(won by default)
128
Not enough data
Platform
8.2(won by default)
139
Not enough data
7.6(won by default)
140
Not enough data
8.7(won by default)
161
Not enough data
8.6(won by default)
164
Not enough data
8.3(won by default)
134
Not enough data
7.9(won by default)
136
Not enough data
8.1(won by default)
125
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
125
Not enough data
Lead Intelligence
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Not enough data
Agentic AI - Lead Intelligence
7.7
5
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
107
Not enough data
Lead Management
8.3
121
Not enough data
7.8
102
Not enough data
8.4
120
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
108
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
117
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Campaigns
Not enough data
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Engagement
Not enough data
8.1
17
|
Verified
Platform
Not enough data
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Campaign Activity
Not enough data
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Adobe Campaign share no categories
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.8%
Information Technology and Services
15.2%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.9%
Other
36.9%
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
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