# Top 10 Adobe Campaign Alternatives & Competitors **Average Rating:** 4.1/5 **Total Number of Reviews:** 347 Adobe Campaign is not the only option for Customer Journey Analytics Software. Explore other competing options and alternatives. Customer Journey Analytics Software is a widely used technology, and many people are seeking simple, quick software solutions with automated alerts, journey mapping, and advanced data filtering. Other important factors to consider when researching alternatives to Adobe Campaign include user interface and email campaigns. The best overall Adobe Campaign alternative is Agentforce Marketing (formerly Salesforce Marketing Cloud). Other similar apps like Adobe Campaign are SAP Engagement Cloud (formerly SAP Emarsys), HubSpot Marketing Hub, Braze, and Act-On. Adobe Campaign alternatives can be found in [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing). ## Best Paid & Free Alternatives to Adobe Campaign - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) ## Top 10 Alternatives to Adobe Campaign Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Adobe Campaign stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Computer Software, and Internet, and find the best product for your business. ### 1. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,629 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to Adobe Campaign, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: - Slower to reach roi - Easier to set up - Easier to admin Categories in common with Adobe Campaign: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Adobe Campaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/adobe-campaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs HubSpot Marketing Hub](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Act-On](https://www.g2.com/compare/act-on-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Insider One](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Ortto](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Constant Contact Advanced Automation](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-constant-contact-advanced-automation) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs MoEngage](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-moengage) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Iterable](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) ### 2. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) By SAP **Average Rating:** 4.2/5 **Total Reviews:** 646 SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. Reviewers say compared to Adobe Campaign, SAP Engagement Cloud (formerly SAP Emarsys) is: - Slower to reach roi - Easier to admin - More usable Categories in common with Adobe Campaign: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Adobe Campaign vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/adobe-campaign-vs-sap-engagement-cloud-formerly-sap-emarsys) **Compare SAP Engagement Cloud (formerly SAP Emarsys) with other alternatives:** - [SAP Engagement Cloud (formerly SAP Emarsys) vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Braze](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Act-On](https://www.g2.com/compare/act-on-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Insider One](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Ortto](https://www.g2.com/compare/ortto-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs MoEngage](https://www.g2.com/compare/moengage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Iterable](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 3. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,921 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Adobe Campaign, HubSpot Marketing Hub is: - Easier to set up - More usable - Easier to admin Categories in common with Adobe Campaign: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Adobe Campaign vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-campaign-vs-hubspot-marketing-hub) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) - [HubSpot Marketing Hub vs Braze](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Act-On](https://www.g2.com/compare/act-on-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Insider One](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one) - [HubSpot Marketing Hub vs Ortto](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) - [HubSpot Marketing Hub vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs MoEngage](https://www.g2.com/compare/hubspot-marketing-hub-vs-moengage) - [HubSpot Marketing Hub vs Iterable](https://www.g2.com/compare/hubspot-marketing-hub-vs-iterable) ### 4. [Braze](https://www.g2.com/products/braze/reviews) By Braze **Average Rating:** 4.5/5 **Total Reviews:** 1,689 Create powerful customer engagement with ease, at any scale Reviewers say compared to Adobe Campaign, Braze is: - Easier to admin - Easier to do business with - More usable Categories in common with Adobe Campaign: [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Adobe Campaign vs Braze](https://www.g2.com/compare/adobe-campaign-vs-braze) **Compare Braze with other alternatives:** - [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Braze vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Braze vs HubSpot Marketing Hub](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [Braze vs Act-On](https://www.g2.com/compare/act-on-vs-braze) - [Braze vs Insider One](https://www.g2.com/compare/braze-vs-insider-one) - [Braze vs Ortto](https://www.g2.com/compare/braze-vs-ortto) - [Braze vs Constant Contact Advanced Automation](https://www.g2.com/compare/braze-vs-constant-contact-advanced-automation) - [Braze vs MoEngage](https://www.g2.com/compare/braze-vs-moengage) - [Braze vs Iterable](https://www.g2.com/compare/braze-vs-iterable) ### 5. [Act-On](https://www.g2.com/products/act-on/reviews) By Act-On Software **Average Rating:** 4.1/5 **Total Reviews:** 1,071 The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes. Reviewers say compared to Adobe Campaign, Act-On is: - Better at support - Easier to admin - Easier to set up Categories in common with Adobe Campaign: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Adobe Campaign vs Act-On](https://www.g2.com/compare/act-on-vs-adobe-campaign) **Compare Act-On with other alternatives:** - [Act-On vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/act-on-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Act-On vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/act-on-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Act-On vs HubSpot Marketing Hub](https://www.g2.com/compare/act-on-vs-hubspot-marketing-hub) - [Act-On vs Braze](https://www.g2.com/compare/act-on-vs-braze) - [Act-On vs Insider One](https://www.g2.com/compare/act-on-vs-insider-one) - [Act-On vs Ortto](https://www.g2.com/compare/act-on-vs-ortto) - [Act-On vs Constant Contact Advanced Automation](https://www.g2.com/compare/act-on-vs-constant-contact-advanced-automation) - [Act-On vs MoEngage](https://www.g2.com/compare/act-on-vs-moengage) - [Act-On vs Iterable](https://www.g2.com/compare/act-on-vs-iterable) ### 6. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.8/5 **Total Reviews:** 1,415 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to Adobe Campaign, Insider One is: - Easier to set up - More usable - Better at support Categories in common with Adobe Campaign: [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Adobe Campaign vs Insider One](https://www.g2.com/compare/adobe-campaign-vs-insider-one) **Compare Insider One with other alternatives:** - [Insider One vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-insider-one) - [Insider One vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Insider One vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one) - [Insider One vs Braze](https://www.g2.com/compare/braze-vs-insider-one) - [Insider One vs Act-On](https://www.g2.com/compare/act-on-vs-insider-one) - [Insider One vs Ortto](https://www.g2.com/compare/insider-one-vs-ortto) - [Insider One vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-insider-one) - [Insider One vs MoEngage](https://www.g2.com/compare/insider-one-vs-moengage) - [Insider One vs Iterable](https://www.g2.com/compare/insider-one-vs-iterable) ### 7. [Ortto](https://www.g2.com/products/ortto/reviews) By Ortto **Average Rating:** 4.4/5 **Total Reviews:** 624 Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards. Reviewers say compared to Adobe Campaign, Ortto is: - Easier to set up - Easier to admin - More usable Categories in common with Adobe Campaign: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Adobe Campaign vs Ortto](https://www.g2.com/compare/adobe-campaign-vs-ortto) **Compare Ortto with other alternatives:** - [Ortto vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) - [Ortto vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/ortto-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Ortto vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) - [Ortto vs Braze](https://www.g2.com/compare/braze-vs-ortto) - [Ortto vs Act-On](https://www.g2.com/compare/act-on-vs-ortto) - [Ortto vs Insider One](https://www.g2.com/compare/insider-one-vs-ortto) - [Ortto vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-ortto) - [Ortto vs MoEngage](https://www.g2.com/compare/moengage-vs-ortto) - [Ortto vs Iterable](https://www.g2.com/compare/iterable-vs-ortto) ### 8. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) By Constant Contact **Average Rating:** 4.4/5 **Total Reviews:** 960 Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results. Reviewers say compared to Adobe Campaign, Constant Contact Advanced Automation is: - Easier to set up - Easier to admin - Easier to do business with Categories in common with Adobe Campaign: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Adobe Campaign vs Constant Contact Advanced Automation](https://www.g2.com/compare/adobe-campaign-vs-constant-contact-advanced-automation) **Compare Constant Contact Advanced Automation with other alternatives:** - [Constant Contact Advanced Automation vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-constant-contact-advanced-automation) - [Constant Contact Advanced Automation vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/constant-contact-advanced-automation-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Constant Contact Advanced Automation vs HubSpot Marketing Hub](https://www.g2.com/compare/constant-contact-advanced-automation-vs-hubspot-marketing-hub) - [Constant Contact Advanced Automation vs Braze](https://www.g2.com/compare/braze-vs-constant-contact-advanced-automation) - [Constant Contact Advanced Automation vs Act-On](https://www.g2.com/compare/act-on-vs-constant-contact-advanced-automation) - [Constant Contact Advanced Automation vs Insider One](https://www.g2.com/compare/constant-contact-advanced-automation-vs-insider-one) - [Constant Contact Advanced Automation vs Ortto](https://www.g2.com/compare/constant-contact-advanced-automation-vs-ortto) - [Constant Contact Advanced Automation vs MoEngage](https://www.g2.com/compare/constant-contact-advanced-automation-vs-moengage) - [Constant Contact Advanced Automation vs Iterable](https://www.g2.com/compare/constant-contact-advanced-automation-vs-iterable) ### 9. [MoEngage](https://www.g2.com/products/moengage/reviews) By MoEngage **Average Rating:** 4.5/5 **Total Reviews:** 525 With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push and sms, with auto-optimization towards higher conversions powered by machine learning. Reviewers say compared to Adobe Campaign, MoEngage is: - Easier to set up - More usable - Easier to admin Categories in common with Adobe Campaign: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Adobe Campaign vs MoEngage](https://www.g2.com/compare/adobe-campaign-vs-moengage) **Compare MoEngage with other alternatives:** - [MoEngage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-moengage) - [MoEngage vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/moengage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [MoEngage vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-moengage) - [MoEngage vs Braze](https://www.g2.com/compare/braze-vs-moengage) - [MoEngage vs Act-On](https://www.g2.com/compare/act-on-vs-moengage) - [MoEngage vs Insider One](https://www.g2.com/compare/insider-one-vs-moengage) - [MoEngage vs Ortto](https://www.g2.com/compare/moengage-vs-ortto) - [MoEngage vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-moengage) - [MoEngage vs Iterable](https://www.g2.com/compare/iterable-vs-moengage) ### 10. [Iterable](https://www.g2.com/products/iterable/reviews) By Iterable **Average Rating:** 4.4/5 **Total Reviews:** 825 Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Reviewers say compared to Adobe Campaign, Iterable is: - Easier to do business with - Easier to admin - More usable Categories in common with Adobe Campaign: [Mobile Marketing](https://www.g2.com/categories/mobile-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Adobe Campaign vs Iterable](https://www.g2.com/compare/adobe-campaign-vs-iterable) **Compare Iterable with other alternatives:** - [Iterable vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-iterable) - [Iterable vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/iterable-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Iterable vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-iterable) - [Iterable vs Braze](https://www.g2.com/compare/braze-vs-iterable) - [Iterable vs Act-On](https://www.g2.com/compare/act-on-vs-iterable) - [Iterable vs Insider One](https://www.g2.com/compare/insider-one-vs-iterable) - [Iterable vs Ortto](https://www.g2.com/compare/iterable-vs-ortto) - [Iterable vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-iterable) - [Iterable vs MoEngage](https://www.g2.com/compare/iterable-vs-moengage) --- ## Adobe Campaign Alternatives FAQs ### How does Adobe Campaign compare to Agentforce Marketing...? According to G2 data, [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) holds a slight advantage over [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) in meeting requirements (8.5 vs 8.2) by 0.3 points. However, Agentforce Marketing leads in usability (7.6 vs 7.4), ease of setup (7.3 vs 6.8), ease of administration (7.8 vs 7.4), and ease of doing business with (8.0 vs 7.8), with margins ranging from 0.2 to 0.5 points. Both platforms have comparable support scores (7.8 for Adobe Campaign vs 7.7 for Agentforce Marketing). User sentiment highlights that [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) excels in ease of use (341 mentions), automation (197), integrations (183), personalization (152), and marketing efficiency (119). Conversely, [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) is praised for integrations (4 mentions), ease of use (3), and features (3). Both platforms face critiques around complexity and learning curve, with Agentforce Marketing having 218 mentions of learning curve and Adobe Campaign 3 mentions of complexity. Overall, Adobe Campaign is favored for meeting complex requirements and integration capabilities, while Agentforce Marketing offers superior usability, faster setup, and administration, supported by a larger volume of positive user feedback on ease of use and automation. ### What are the best alternatives to Adobe Campaign? The best alternatives to Adobe Campaign based on G2 user reviews and ratings include [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) with a 4.0-star rating across 4,541 reviews, [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) rated 4.2 stars with 625 reviews, [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) with 4.4 stars from 14,768 reviews, [Braze](https://www.g2.com/products/braze/reviews) at 4.5 stars with 1,683 reviews, and [Act-On](https://www.g2.com/products/act-on/reviews) rated 4.1 stars with 1,069 reviews. These alternatives are favored for their ease of use, automation capabilities, integrations, and customer support, often scoring higher than Adobe Campaign in ease of administration, setup, and usability. ### Which Customer Journey Analytics tools do reviewers recommend instead of Adobe Campaign? Reviewers recommend alternatives such as [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) for its powerful AI-driven personalization, seamless Salesforce CRM integration, and flexible journey building. [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) is praised for its strong omnichannel automation, AI-driven recommendations, and ease of use in creating complex customer journeys. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is favored for its intuitive interface, comprehensive inbound marketing tools, and excellent customer support. [Braze](https://www.g2.com/products/braze/reviews) stands out for its intuitive canvas journey builder, real-time data integration, and AI-assisted campaign optimization. [Act-On](https://www.g2.com/products/act-on/reviews) is recommended for its user-friendly interface, strong CRM integration, and responsive customer service. These alternatives are often suggested for organizations seeking more usable, scalable, and AI-enhanced customer journey analytics solutions compared to Adobe Campaign. ### Why do users choose Agentforce Marketing... over Adobe Campaign? Users choose [Agentforce Marketing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) over [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) primarily for its superior usability and faster setup, reflected in its higher scores for ease of use (7.6 vs 7.4) and ease of setup (7.3 vs 6.8). With 341 mentions praising its ease of use and 197 highlighting automation, users find Agentforce Marketing more efficient for campaign creation and execution. Additionally, Agentforce Marketing's strong integration with Salesforce CRM and personalization capabilities (152 mentions) enable marketers to deliver highly tailored customer journeys. Its marketing efficiency (119 mentions) and time-saving features support quicker campaign deployment and management, which appeals to teams seeking streamlined workflows. Despite a steep learning curve noted by 218 users, Agentforce Marketing's comprehensive automation, personalization, and real-time optimization capabilities, combined with a more intuitive interface and extensive user support, make it the preferred choice for organizations prioritizing scalability, integration, and marketing agility according to G2 data. ## Explore Articles - [Best employee intranet software for small tech company](https://www.g2.com/discussions/what-s-the-best-employee-intranet-software-for-a-small-tech-company) - [What's the best sales engagement platform for small sales teams under 25 reps that need multi-channel outreach without enterprise complexity?](https://www.g2.com/discussions/what-s-the-best-sales-engagement-platform-for-small-sales-teams-under-25-reps-that-need-multi-channel-outreach-without-enterprise-complexity) - [Which auto dialer software is best for telemarketing](https://www.g2.com/discussions/which-auto-dialer-software-is-best-for-telemarketing) - [Which AP automation tools are top-rated by software companies](https://www.g2.com/discussions/which-ap-automation-tools-are-top-rated-by-software-companies) - [Which autonomous endpoint management platforms work well in a mixed Mac and Windows environment where consistent patching across both OS types is non-negotiable?](https://www.g2.com/discussions/which-autonomous-endpoint-management-platforms-work-well-in-a-mixed-mac-and-windows-environment-where-consistent-patching-across-both-os-types-is-non-negotiable) - [What's the most recommended AP automation platform](https://www.g2.com/discussions/what-s-the-most-recommended-ap-automation-platform) ## Spotlight Categories - [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics) - [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)