# Adjust vs CleverTap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CleverTap excels in user engagement capabilities, particularly with its strong segmentation and real-time engagement features. Users appreciate how it allows for the creation of highly targeted user cohorts based on behavior, which enhances personalized communication.
- **Users say** that Adjust stands out for its exceptional support quality. Many reviewers highlight the responsiveness and practicality of the support team, which is especially beneficial during the setup phase and when addressing ongoing issues.
- **According to verified reviews** , CleverTap is praised for its intuitive interface and ease of use, making it simple for teams to reach their user base across multiple channels. The journeys feature is particularly noted for ensuring consistent and well-timed communication.
- **Reviewers mention** that Adjust provides a comprehensive view of the user journey, from installs to in-app events and revenue. This depth of data is crucial for making informed budget allocation decisions, which users find invaluable for tracking mobile attribution.
- **G2 reviewers highlight** that while CleverTap has a slightly higher score in ease of admin, Adjust offers a more reliable and accurate attribution system. Users appreciate the customizable reporting options in Adjust, which help them evaluate campaign results effectively.
- **Users report** that CleverTap's analytics and on-the-go campaign configuration capabilities are impressive, allowing for quick adjustments and insights. However, some users feel that Adjust's depth of data and reliability give it an edge in long-term strategic planning.



| | Adjust | CleverTap | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 707 | 651 | 
| **Largest Market Segment** | Mid-Market (48.6% of reviews) | Mid-Market (53.0% of reviews) | 
| **Entry Level Price** | Free 1500 Attributions Per Month | $75.00 Per Month | 

---
## Top Pros & Cons

### Adjust

Pros:
- Ease of Use (152 reviews)
- Customer Support (112 reviews)

Cons:
- Complexity (41 reviews)
- Slow Loading (41 reviews)

### CleverTap

Pros:
- Analytics (57 reviews)
- Customer Support (56 reviews)

Cons:
- Learning Curve (31 reviews)
- Missing Features (22 reviews)

---
## Ratings Comparison
| Rating | Adjust | CleverTap | 
|---|---|---|
  | **Meets Requirements** | 8.9 (548 reviews) | 8.8 (543 reviews) | 
  | **Ease of Use** | 8.9 (581 reviews) | 8.9 (545 reviews) | 
  | **Ease of Setup** | 8.8 (529 reviews) | 8.5 (331 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 9.0 (247 reviews) | 
  | **Quality of Support** | 9.1 (542 reviews) | 9.0 (534 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (255 reviews) | 9.3 (245 reviews) | 
  | **Product Direction (% positive)** | 9.0 (492 reviews) | 9.5 (526 reviews) | 

---
## Pricing

### Adjust

#### Entry-Level Pricing

Plan: Base

Price: Free 1500 Attributions Per Month

Description: For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.

Key Features:
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions

[Browse all 3 editions](https://www.g2.com/products/adjust/pricing)

#### Free Trial

Yes

### CleverTap

#### Entry-Level Pricing

Plan: Essentials

Price: $75.00 Per Month

Description: Get started with the fundamentals of engagement to drive meaningful customer interactions

Key Features:
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize

[Browse all 3 editions](https://www.g2.com/products/clevertap/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **CleverTap** | 8.4/10 | 213 |

#### Email Marketing

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 9.0 (169 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.9 (162 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.9 (160 reviews) | 
| **Automated Email Responses** | Not enough data | 8.8 (148 reviews) | 

#### Online Marketing

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.1 (128 reviews) | 
| **Dynamic Content** | Not enough data | 8.7 (155 reviews) | 
| **A/B Testing** | Not enough data | 9.1 (164 reviews) | 
| **Mobile Optimized** | Not enough data | 9.1 (156 reviews) | 
| **Search Tracking and Optimization** | Not enough data | 8.2 (133 reviews) | 

#### Lead Management

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.9 (139 reviews) | 
| **Data Quality Management** | Not enough data | 8.6 (138 reviews) | 
| **Segmentation** | Not enough data | 9.2 (172 reviews) | 
| **Lead Scoring and Grading** | Not enough data | 8.4 (122 reviews) | 
| **Lead Nurturing** | Not enough data | 8.6 (136 reviews) | 
| **Online Behavior Tracking** | Not enough data | 8.6 (147 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 8.6 (139 reviews) | 
| **CRM Lead Integration** | Not enough data | 8.8 (136 reviews) | 

#### Campaign Management

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Program Management** | Not enough data | 8.8 (146 reviews) | 
| **Event / Webinar Marketing** | Not enough data | 8.2 (136 reviews) | 
| **Calendaring** | Not enough data | 8.1 (129 reviews) | 
| **Budgeting** | Not enough data | 7.8 (123 reviews) | 

#### Social

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 7.9 (129 reviews) | 
| **Social Campaigns** | Not enough data | 7.9 (134 reviews) | 
| **Social Media Engagement** | Not enough data | 7.7 (127 reviews) | 
| **Social Media Advertising** | Not enough data | 8.0 (133 reviews) | 

#### Reporting & Analytics

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.9 (163 reviews) | 
| **Web Analytics** | Not enough data | 8.4 (150 reviews) | 
| **ROI Analytics** | Not enough data | 8.4 (147 reviews) | 
| **Revenue Analytics** | Not enough data | 8.5 (141 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | 7.4 (121 reviews) | 

#### Platform

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Customization ** | Not enough data | 8.7 (155 reviews) | 
| **Workflow Capability** | Not enough data | 8.7 (137 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.2 (152 reviews) | 
| **Internationalization** | Not enough data | 8.3 (121 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 8.6 (127 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (143 reviews) | 
| **Output Document Generation** | Not enough data | 8.5 (120 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Integration

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.6 (158 reviews) | 
| **Integration APIs** | Not enough data | 8.5 (151 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (135 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.5/10 | 316 |
| **CleverTap** | 8.9/10 | 248 |

#### User Identification

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Demographics** | 7.8 (182 reviews) | 8.6 (197 reviews) | 
| **User Segmentation** | 8.1 (188 reviews) | 9.2 (212 reviews) | 
| **Geolocation** | 8.3 (187 reviews) | 8.6 (183 reviews) | 

#### Tracking & Reporting

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Custom Event Tracking** | 9.0 (221 reviews) | 9.2 (204 reviews) | 
| **Real-Time Insights** | 8.4 (219 reviews) | 9.0 (200 reviews) | 
| **Attribution** | 9.1 (240 reviews) | 8.6 (180 reviews) | 
| **Dashboard** | 9.0 (258 reviews) | 8.8 (210 reviews) | 
| **User Path Tracking** | 8.1 (190 reviews) | 8.8 (186 reviews) | 
| **User Activity History** | 8.2 (185 reviews) | 9.1 (191 reviews) | 

#### Metrics

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Engagement** | 8.8 (217 reviews) | 9.1 (164 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 9.0 (94 reviews) | 
| **Retention** | 8.8 (219 reviews) | 9.0 (156 reviews) | 
| **Return** | 8.6 (189 reviews) | 9.0 (140 reviews) | 
| **Conversions** | 9.2 (231 reviews) | 9.1 (161 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **CleverTap** | 8.6/10 | 279 |

#### Campaigns

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Customize** | Not enough data | 9.0 (239 reviews) | 
| **Scheduling** | Not enough data | 9.3 (252 reviews) | 
| **Retarget** | Not enough data | 8.9 (240 reviews) | 
| **Segmentation** | Not enough data | 9.2 (256 reviews) | 
| **Triggered Notifications** | Not enough data | 9.3 (240 reviews) | 

#### Analytics

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.9 (249 reviews) | 
| **Audience Insights** | Not enough data | 8.8 (236 reviews) | 

#### Optimization

| Feature | Adjust | CleverTap | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.9 (237 reviews) | 
| **Personalization** | Not enough data | 9.0 (244 reviews) | 
| **Rich Notifications** | Not enough data | 9.0 (234 reviews) | 
| **Integrations** | Not enough data | 8.7 (216 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (7 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **CleverTap** | 9.2/10 | 83 |

#### Segmentation

| Feature | Adjust | CleverTap | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.4 (70 reviews) | 
| **Customer Profiles** | Not enough data | 9.5 (67 reviews) | 

#### Targeting

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 9.4 (66 reviews) | 
| **Contextual Targeting** | Not enough data | 9.3 (66 reviews) | 

#### Triggered Content

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Geofencing** | Not enough data | 9.3 (58 reviews) | 
| **Triggered Emails** | Not enough data | 9.4 (65 reviews) | 
| **Triggered Messages** | Not enough data | 9.4 (66 reviews) | 

#### Personalized Content

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 9.2 (59 reviews) | 
| **Personalized Discounts** | Not enough data | 8.5 (59 reviews) | 
| **Website Personalization** | Not enough data | 9.0 (56 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.3/10 | 50 |
| **CleverTap** | N/A | N/A |

#### Optimization

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Icon Testing** | 8.0 (39 reviews) | Not enough data | 
| **Screenshot Testing** | 7.8 (39 reviews) | Not enough data | 
| **App Store Page Design & Preview** | 8.2 (39 reviews) | Not enough data | 
| **Keyword Tools** | 8.2 (38 reviews) | Not enough data | 
| **Reviews & Ratings** | 8.4 (38 reviews) | Not enough data | 
| **Keyword Localization** | 8.0 (38 reviews) | Not enough data | 
| **Conversion Rate Benchmarks** | 8.2 (39 reviews) | Not enough data | 

#### Reporting & Alerts

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Reports and Dashboards** | 8.5 (41 reviews) | Not enough data | 
| **Traffic Source Reporting** | 8.6 (42 reviews) | Not enough data | 
| **Featured App Alerts** | 8.2 (36 reviews) | Not enough data | 
| **Alert Delivery** | 8.3 (36 reviews) | Not enough data | 

#### Competition Monitoring

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Timeline** | 8.0 (35 reviews) | Not enough data | 
| **Store Performance** | 8.1 (36 reviews) | Not enough data | 
| **Financial Analysis** | 8.1 (37 reviews) | Not enough data | 
| **Category Ranking** | 8.4 (36 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Integrations** | 8.6 (38 reviews) | Not enough data | 
| **Organic Keyword Protection** | 8.1 (35 reviews) | Not enough data | 
| **App Suggestions** | 8.2 (36 reviews) | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 8.7 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (26 reviews) | Not enough data | 
| **Decision Making** | 8.8 (27 reviews) | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 7.3/10 | 100 |
| **CleverTap** | N/A | N/A |

#### Trading

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Keyword Tracking** | 7.3 (74 reviews) | Not enough data | 
| **Refund Management** | 6.8 (73 reviews) | Not enough data | 
| **Integrations** | 8.8 (84 reviews) | Not enough data | 

#### Threat Detection

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Account Alerts** | 7.5 (72 reviews) | Not enough data | 
| **Threat Detection** | 8.0 (80 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.0 (74 reviews) | Not enough data | 
| **Rules** | 7.9 (74 reviews) | Not enough data | 

#### Blocking

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Manual IP Blocking** | 7.4 (74 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.0 (76 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 7.3 (69 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (57 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (58 reviews) | Not enough data | 
| **Decision Making** | 7.0 (62 reviews) | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.0/10 | 423 |
| **CleverTap** | N/A | N/A |

#### Platform Basics

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Attribution Windows** | 8.9 (208 reviews) | Not enough data | 
| **Retargeting Attribution** | 8.7 (203 reviews) | Not enough data | 
| **Validation Rules** | 8.4 (179 reviews) | Not enough data | 
| **Cross-platform attribution** | 8.4 (198 reviews) | Not enough data | 
| **Fraud Detection** | 8.6 (243 reviews) | Not enough data | 
| **Post-Fraud Attribution** | 8.0 (174 reviews) | Not enough data | 

#### Platform Data

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (184 reviews) | Not enough data | 
| **Retention Metrics** | 8.7 (205 reviews) | Not enough data | 
| **Analytics Dashboard** | 9.0 (363 reviews) | Not enough data | 
| **Cross-channel insights** | 8.7 (259 reviews) | Not enough data | 
| **Custom Dashboards** | 8.5 (225 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (211 reviews) | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (128 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (167 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (127 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (125 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (127 reviews) | Not enough data | 
| **Decision Making** | 7.3 (135 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **CleverTap** | 8.7/10 | 191 |

#### Platform Basics

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Templates** | Not enough data | 8.6 (161 reviews) | 
| **Exporting** | Not enough data | 8.5 (156 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.9 (150 reviews) | 
| **Multiple Personas** | Not enough data | 8.8 (137 reviews) | 
| **Data Analytics ** | Not enough data | 8.8 (140 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **CleverTap** | 8.5/10 | 30 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Transactional Messages** | Not enough data | 8.5 (26 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 8.7 (28 reviews) | 
| **Conversational Messaging** | Not enough data | 8.1 (27 reviews) | 
| **Personalization** | Not enough data | 8.9 (28 reviews) | 
| **Promotional Messages** | Not enough data | 8.5 (28 reviews) | 
| **Automated Replies** | Not enough data | 8.5 (28 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Segmentation** | Not enough data | 8.3 (26 reviews) | 
| **API Integration** | Not enough data | 8.7 (27 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.2 (25 reviews) | 
| **Analytics** | Not enough data | 8.7 (27 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **CleverTap** | 8.5/10 | 275 |

#### Analysis

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.6 (193 reviews) | 
| **Campaign Analysis** | Not enough data | 8.9 (233 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.7 (178 reviews) | 
| **Custom Dashboards** | Not enough data | 8.9 (178 reviews) | 

#### Campaigns

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.5 (189 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 9.3 (240 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.8 (189 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.2 (151 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (182 reviews) | 
| **Audience Segmentation** | Not enough data | 9.3 (197 reviews) | 

#### Engagement

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.6 (165 reviews) | 

#### Platform

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Optimization** | Not enough data | 8.8 (202 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (199 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.6 (173 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (11 reviews) | 
| **Decision Making** | Not enough data | 7.9 (11 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | N/A | N/A |
| **CleverTap** | 8.4/10 | 297 |

#### Marketing Operations

| Feature | Adjust | CleverTap | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (217 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.8 (247 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.8 (253 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 9.1 (237 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.1 (100 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.9 (258 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.7 (264 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.7 (238 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.8 (233 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.6 (222 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.5 (175 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (7 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.7/10 | 270 |
| **CleverTap** | 9.1/10 | 176 |

#### Metrics

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Engagement** | 8.8 (217 reviews) | 9.1 (164 reviews) | 
| **Exit Tracking** | 8.1 (185 reviews) | 9.0 (94 reviews) | 
| **Retention** | 8.8 (219 reviews) | 9.0 (156 reviews) | 
| **Return** | 8.6 (189 reviews) | 9.0 (140 reviews) | 
| **Conversions** | 9.2 (231 reviews) | 9.1 (161 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Adjust** | 8.1/10 | 282 |
| **CleverTap** | 9.0/10 | 172 |

#### Variation Testing

| Feature | Adjust | CleverTap | 
|---|---|---|
| **A/B Testing** | 7.2 (205 reviews) | 9.1 (123 reviews) | 
| **WYSIWYG Editor** | 6.8 (190 reviews) | 8.4 (101 reviews) | 
| **Conversion Goal** | 8.3 (209 reviews) | 8.9 (103 reviews) | 
| **Percentage of Traffic** | 7.9 (209 reviews) | 9.0 (117 reviews) | 
| **Confidence Level** | 7.9 (201 reviews) | 9.0 (37 reviews) | 
| **Multivariant Testing** | 7.4 (193 reviews) | 9.1 (107 reviews) | 

#### Reporting

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Segmentation** | 8.7 (215 reviews) | 9.2 (139 reviews) | 
| **Reports and Dashboards** | 9.1 (240 reviews) | 9.0 (137 reviews) | 

#### Personalization

| Feature | Adjust | CleverTap | 
|---|---|---|
| **Standard Targeting** | 8.1 (206 reviews) | 9.0 (123 reviews) | 
| **Custom Targeting** | 8.0 (207 reviews) | 9.1 (121 reviews) | 
| **Data Segmentation** | 8.4 (201 reviews) | 9.2 (105 reviews) | 

#### Administration

| Feature | Adjust | CleverTap | 
|---|---|---|
| **API / Integrations** | 8.5 (224 reviews) | 8.8 (131 reviews) | 
| **QA Testing** | 8.0 (204 reviews) | 8.5 (46 reviews) | 
| **Performance and Reliability** | 8.7 (230 reviews) | 8.9 (137 reviews) | 
| **User, Role, and Access Management** | 8.9 (218 reviews) | 9.1 (141 reviews) | 

---
## Categories
**Shared Categories (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)

**Unique to Adjust (3):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Click Fraud Software](https://www.g2.com/categories/click-fraud)

**Unique to CleverTap (7):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Adjust | CleverTap | 
|---|---|---|
| **Small-Business** | 38.6% | 28.2% | 
| **Mid-Market** | 48.6% | 53.0% | 
| **Enterprise** | 12.8% | 18.8% | 

### By Industry

#### Adjust

- **Marketing and Advertising:** 23.4%
- **Computer Games:** 20.5%
- **Entertainment:** 7.8%
- **Financial Services:** 7.6%
- **Information Technology and Services:** 4.8%
- **Computer Software:** 3.4%
- **Retail:** 3.2%
- **Banking:** 3.1%
- **Internet:** 2.1%
- **Airlines/Aviation:** 1.9%
- **Other:** 22.1%

#### CleverTap

- **Financial Services:** 16.9%
- **Information Technology and Services:** 6.3%
- **Internet:** 5.6%
- **Entertainment:** 5.3%
- **Retail:** 5.3%
- **Marketing and Advertising:** 5.2%
- **Health, Wellness and Fitness:** 4.0%
- **Telecommunications:** 3.4%
- **Food & Beverages:** 3.2%
- **Consumer Goods:** 2.9%
- **Other:** 41.8%

---
## Alternatives

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- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1181 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (713 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (615 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (826 reviews)

---
## Top Discussions

### Adjust

- Title: [How does adjust work?](https://www.g2.com/discussions/how-does-adjust-work) — 1 comment
  > **Top comment:** "Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. "
- Title: [What is adjust tool?](https://www.g2.com/discussions/what-is-adjust-tool) — 1 comment
  > **Top comment:** "Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile application"

### CleverTap

- Title: [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) — 5 comments, 2 upvotes
  > **Top comment:** "very nice industry"
- Title: [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](https://www.g2.com/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) — 2 comments, 1 upvote
  > **Top comment:** "You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first."
- Title: [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) — 1 comment, 1 upvote
  > **Top comment:** "Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement...."
- Title: [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) — 1 comment, 1 upvote
  > **Top comment:** "I initially invested a total sum of $95,000 over a period of 18 weeks. My bonus/profit was $170,000, every attempt to make withdrawal failed and I was..."
- Title: [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) — 1 comment, 1 upvote
  > **Top comment:** "Catalina, CleverTap Journeys are ideal for engaging users across the lifecycle of your app (including new users). Check this link for few use cases and the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adjust-vs-clevertap)