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At a Glance
Market Segments
Mid-Market (48.8% of reviews)
Mid-Market (52.8% of reviews)
Entry-Level Pricing
Free 1500 Attributions Per Month
$75.00 Per Month
Adjust
Star Rating
(413)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1500 Attributions Per Month
Browse all 3 pricing plansCleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in user segmentation with a score of 9.2, allowing for highly targeted marketing campaigns. In contrast, Adjust's segmentation score of 7.3 indicates it may not offer the same level of granularity, which could limit campaign effectiveness.
- Reviewers mention that CleverTap's real-time insights feature, rated at 9.0, provides immediate data that helps in making quick decisions. Adjust, with a score of 7.8 in this area, may not deliver insights as promptly, potentially affecting timely marketing strategies.
- G2 users highlight CleverTap's robust A/B testing capabilities, scoring 9.1, which allows for effective experimentation with marketing strategies. Adjust's lower score of 6.3 suggests that its A/B testing features may not be as comprehensive or user-friendly.
- Users on G2 appreciate CleverTap's ease of use, scoring 8.9, which simplifies the onboarding process for new users. Adjust, with a score of 8.2, may present a steeper learning curve, making it less accessible for teams without technical expertise.
- Reviewers mention that CleverTap's quality of support is rated at 9.0, indicating a strong commitment to customer service. In comparison, Adjust's score of 8.3 suggests that while support is adequate, it may not be as responsive or helpful as CleverTap's.
- Users say that CleverTap's custom event tracking feature, rated at 9.2, allows for tailored tracking of user interactions, enhancing the ability to measure specific marketing goals. Adjust's score of 8.5 indicates it offers this feature but may lack some customization options that CleverTap provides.
Pricing
Entry-Level Pricing
Adjust
Base
Free
1500 Attributions Per Month
For growing, independent developers. Get started for free with email support and up to 1,500 monthly attributions.
- Click and impression-based attribution and reattribution
- Unlimited organic installs, impressions, and clicks
- Comprehensive iOS 14.5+ measurement solutions
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Adjust
Free Trial is available
CleverTap
Free Trial is available
Ratings
Meets Requirements
8.6
314
8.8
529
Ease of Use
8.5
343
8.9
531
Ease of Setup
8.3
293
8.5
317
Ease of Admin
8.6
192
9.0
244
Quality of Support
8.7
310
9.0
521
Has the product been a good partner in doing business?
8.9
195
9.2
243
Product Direction (% positive)
8.7
307
9.5
513
Features by Category
Email Marketing
Not enough data
9.0
168
Not enough data
8.9
161
Not enough data
8.9
160
Not enough data
8.8
148
Online Marketing
Not enough data
8.1
129
Not enough data
8.7
155
Not enough data
9.1
163
Not enough data
9.1
155
Not enough data
8.2
133
Lead Management
Not enough data
8.9
139
Not enough data
8.6
138
Not enough data
9.2
169
Not enough data
8.4
123
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.7
136
Campaign Management
Not enough data
8.8
147
Not enough data
8.1
136
Not enough data
8.1
130
Not enough data
7.8
124
Social
Not enough data
Feature Not Available
Not enough data
7.9
130
Not enough data
7.9
135
Not enough data
7.7
128
Not enough data
8.0
134
Reporting & Analytics
Not enough data
8.9
162
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.3
122
Platform
Not enough data
8.7
154
Not enough data
8.7
136
Not enough data
9.2
152
Not enough data
8.3
122
Not enough data
8.6
128
Not enough data
8.8
142
Not enough data
8.5
121
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
Not enough data
8.6
157
Not enough data
8.5
149
Not enough data
8.2
136
User Identification
7.6
166
8.6
196
7.9
168
9.1
211
8.1
167
8.6
183
Tracking & Reporting
8.8
186
9.2
203
8.2
183
9.0
199
8.9
190
8.6
179
8.6
189
8.8
208
8.0
175
8.8
185
8.1
172
9.1
190
Metrics
8.5
175
9.1
163
7.8
163
9.0
93
8.4
174
8.9
155
8.4
162
9.0
140
9.0
178
9.1
160
Campaigns
Not enough data
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Analytics
Not enough data
8.9
250
Not enough data
8.8
237
Optimization
Not enough data
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
7.9
37
Not enough data
7.7
37
Not enough data
8.1
37
Not enough data
8.1
36
Not enough data
8.3
36
Not enough data
7.9
36
Not enough data
8.1
37
Not enough data
Reporting & Alerts
8.4
39
Not enough data
8.5
38
Not enough data
8.1
34
Not enough data
8.2
34
Not enough data
Competition Monitoring
7.9
34
Not enough data
8.1
35
Not enough data
8.0
36
Not enough data
8.4
35
Not enough data
Platform Additional Functionality
8.5
37
Not enough data
8.0
34
Not enough data
8.1
35
Not enough data
Agentic AI - App Store Optimization
8.2
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
Trading
7.2
73
Not enough data
6.8
73
Not enough data
8.7
75
Not enough data
Threat Detection
7.5
72
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.8
73
Not enough data
Blocking
7.3
73
Not enough data
8.0
75
Not enough data
7.3
70
Not enough data
Agentic AI - Click Fraud
6.6
58
Not enough data
6.6
58
Not enough data
6.5
58
Not enough data
6.5
58
Not enough data
6.8
58
Not enough data
Platform Basics
8.9
185
Not enough data
8.6
182
Not enough data
8.3
170
Not enough data
8.2
173
Not enough data
8.1
172
Not enough data
7.8
162
Not enough data
Platform Data
7.9
171
Not enough data
8.5
177
Not enough data
8.5
187
Not enough data
8.1
168
Not enough data
8.4
166
Not enough data
8.3
164
Not enough data
Agentic AI - Value Selling Tools
6.3
119
Not enough data
6.9
118
Not enough data
6.6
118
Not enough data
6.6
116
Not enough data
6.7
116
Not enough data
6.9
118
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Analysis
Not enough data
8.6
193
Not enough data
8.9
229
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Campaigns
Not enough data
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Engagement
Not enough data
8.6
166
Platform
Not enough data
8.8
201
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Agentic AI - Mobile Marketing
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
259
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
8.5
175
9.1
163
7.8
163
9.0
93
8.4
174
8.9
155
8.4
162
9.0
140
9.0
178
9.1
160
Variation Testing
7.1
195
9.1
123
6.8
186
8.4
101
8.2
201
8.9
103
7.8
202
9.0
117
7.9
197
9.0
37
7.3
189
9.1
107
Reporting
8.6
204
9.2
139
9.0
217
9.0
137
Personalization
8.0
200
9.0
123
7.9
200
9.1
121
8.3
193
9.2
105
Administration
8.5
213
8.8
131
8.0
198
8.5
46
8.7
211
8.9
137
8.9
210
9.1
141
Categories
Categories
Shared Categories
Adjust and CleverTap are categorized as Mobile App Analytics and Mobile App Optimization
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Adjust
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.9%
Computer Games
15.4%
Financial Services
9.9%
Entertainment
7.6%
Retail
5.2%
Other
41.9%
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Alternatives
Discussions
What is adjust tool?
1 Comment
AS
Adjust is a Mobile Measurement Partner used for attribution of installs/Engagements on your mobile applicationRead more
How does adjust work?
1 Comment
İ
Adjust is an analytics platform that helps marketers their mobile apps with solutions for measuring and optimizing campaigns and protecting user data. Read more
Adjust has no more discussions with answers
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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