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Compare ActiveCampaign and Drift 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $2,500.00 Per Month
ActiveCampaign
Star Rating
(14,582)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansDrift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its effective functions and the support team’s responsiveness to queries. Many users appreciate the platform's affordability and ease of use, making it a great choice for small businesses.
- Users say that Drift stands out for its AI sales tools, which are seen as a valuable addition to its features. Reviewers highlight how these tools enhance lead generation and facilitate real-time conversations with potential customers, improving engagement on websites.
- According to verified reviews, ActiveCampaign has a significantly higher volume of recent feedback, indicating a strong user base that appreciates its intuitive onboarding and support resources. This suggests that new users can quickly adapt to the platform.
- Reviewers mention that while Drift offers robust features for targeted lead generation, some users find its pricing structure to be a barrier, especially for smaller businesses. In contrast, ActiveCampaign's lower entry-level price makes it more accessible.
- G2 reviewers highlight that Drift's customization options and integration capabilities are strong points, allowing users to tailor the platform to their specific needs. However, some users feel that ActiveCampaign's marketing features are more straightforward and user-friendly.
- Users report that while both platforms provide good support, ActiveCampaign's customer service is often noted for its quick response times and helpfulness, which can be crucial for users who may need assistance during setup or troubleshooting.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Free Trial
ActiveCampaign
Free Trial is available
Drift
Free Trial is available
Ratings
Meets Requirements
8.8
11,110
8.7
1,018
Ease of Use
8.2
11,226
8.7
1,031
Ease of Setup
8.0
7,159
8.4
508
Ease of Admin
8.4
6,328
8.5
473
Quality of Support
8.5
10,285
8.8
939
Has the product been a good partner in doing business?
8.8
6,185
8.9
472
Product Direction (% positive)
8.2
10,517
8.9
996
Features by Category
Sales Force Automation
8.2
2100
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1763
|
Verified
Not enough data
7.7
1677
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1429
|
Verified
Not enough data
7.0
1205
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1277
|
Verified
Not enough data
Marketing Automation
9.0
2311
|
Verified
Not enough data
8.8
2201
|
Verified
Not enough data
8.5
2148
|
Verified
Not enough data
7.8
1481
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1447
|
Verified
Not enough data
Reporting & Analytics
7.7
1948
|
Verified
Not enough data
7.9
2140
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1979
|
Verified
Not enough data
8.0
1932
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1450
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
2096
|
Verified
Not enough data
7.4
1475
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6471
|
Verified
Not enough data
8.9
6304
|
Verified
Not enough data
8.5
6138
|
Verified
Not enough data
8.8
5760
|
Verified
Not enough data
Online Marketing
7.4
4385
|
Verified
Not enough data
7.9
4077
|
Verified
Not enough data
7.8
3534
|
Verified
Not enough data
8.1
4865
|
Verified
Not enough data
7.8
3468
|
Verified
Not enough data
Lead Management
8.3
4358
|
Verified
Not enough data
8.0
3959
|
Verified
Not enough data
8.5
5103
|
Verified
Not enough data
8.0
3488
|
Verified
Not enough data
8.5
4348
|
Verified
Not enough data
8.1
3995
|
Verified
Not enough data
8.2
3793
|
Verified
Not enough data
8.0
3571
|
Verified
Not enough data
Campaign Management
8.0
3488
|
Verified
Not enough data
7.8
3105
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2334
|
Verified
Not enough data
Social
6.9
2322
|
Verified
Not enough data
7.3
2675
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Not enough data
Reporting & Analytics
8.1
5186
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2441
|
Verified
Not enough data
Platform
7.9
3719
|
Verified
Not enough data
8.2
3518
|
Verified
Not enough data
8.3
3704
|
Verified
Not enough data
7.5
2401
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2425
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
Not enough data
8.1
3650
|
Verified
Not enough data
7.8
3127
|
Verified
Not enough data
Messenger
7.4
1123
8.5
203
|
Verified
5.9
976
8.2
201
|
Verified
6.5
1001
9.1
273
|
Verified
6.9
1043
8.5
250
|
Verified
Channels
6.4
987
7.9
116
|
Verified
7.3
1172
8.9
250
|
Verified
6.0
913
7.7
91
|
Verified
5.5
831
7.6
81
|
Verified
6.0
838
7.8
90
|
Verified
Customers
7.6
1233
8.6
225
|
Verified
7.4
1155
8.4
202
|
Verified
7.6
1293
8.1
241
|
Verified
7.6
1233
8.7
242
|
Verified
7.2
1181
8.5
246
|
Verified
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Organization
Not enough data
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
278
|
Verified
Performance Analysis
Not enough data
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Sales Analysis
Not enough data
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Generative AI
Not enough data
7.5
87
Not enough data
7.6
85
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
Not enough data
6.3
1515
Not enough data
7.0
1615
Not enough data
7.6
1679
Not enough data
Edit
7.4
1754
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Responses
Not enough data
8.2
280
Not enough data
8.3
268
Not enough data
8.4
303
Not enough data
8.1
273
Not enough data
8.0
228
Platform
Not enough data
8.9
309
Not enough data
8.4
291
Not enough data
8.4
275
Not enough data
8.1
281
Not enough data
7.9
240
Not enough data
8.4
261
Not enough data
8.2
286
Generative AI
Not enough data
7.7
84
Not enough data
7.7
82
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Conversational Platform
Not enough data
8.6
167
Not enough data
8.4
117
Not enough data
8.7
128
Not enough data
8.6
92
Support Automation
Not enough data
Feature Not Available
Not enough data
8.4
147
Not enough data
8.7
138
Not enough data
8.4
92
Generative AI
Not enough data
7.9
31
Not enough data
7.7
31
Customization
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Not enough data
Additional Functionality
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Not enough data
Integrations
Not enough data
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
95
Branding & Customizatio
Not enough data
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Automatic Rules & Configurations
Not enough data
8.5
96
Not enough data
8.2
90
Not enough data
8.1
93
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Automation
Not enough data
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Artificial Intelligence
Not enough data
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Generative AI
Not enough data
7.7
31
Not enough data
7.9
30
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
6.7
28
7.7
83
6.8
28
7.7
81
6.3
28
7.3
81
Communication
8.3
126
9.2
542
|
Verified
8.1
113
8.5
538
|
Verified
8.4
118
7.8
323
|
Verified
7.7
94
8.6
414
|
Verified
7.8
78
7.9
189
Internal Use
7.9
166
8.4
461
|
Verified
7.8
98
8.7
471
|
Verified
8.2
103
8.5
472
|
Verified
8.1
99
8.2
409
|
Verified
7.7
87
8.3
372
|
Verified
8.1
100
8.1
402
|
Verified
Generative AI
Not enough data
7.4
20
Self-Service Experience
Not enough data
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Self-Service Platform
Not enough data
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.6
59
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.0
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
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Integrations
Not enough data
Not enough data
Not enough data
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Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Drift are categorized as Conversational Marketing and Live Chat
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Chatbots, Bot Platforms, Customer Self-Service, and Customer Service Automation
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.1%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
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