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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (52.8% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$75.00 Per Month
Act-On
Star Rating
(1,054)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansCleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Act-On excels in email marketing features, particularly in "Automated Email Responses" where it scores 8.5, while CleverTap shines in "Dynamic Content" with a score of 8.8, indicating a stronger capability for personalized user experiences.
- Reviewers mention that CleverTap's "A/B Testing" feature is highly rated at 9.1, which is significantly better than Act-On's score of 7.8, suggesting that CleverTap provides more robust tools for optimizing marketing campaigns through testing.
- G2 users highlight that CleverTap's "User Identification" capabilities, particularly in "User Segmentation" (9.2), are superior to Act-On's offerings, which could lead to more effective targeting and engagement strategies.
- Users on G2 report that Act-On's "Email Segmentation" feature scores 8.5, which is competitive, but CleverTap's overall lead in "Segmentation" at 9.2 suggests it may offer more advanced options for tailoring communications.
- Reviewers say that CleverTap's "Campaign Management" features, especially in "Triggered Notifications" (9.4), are more effective than Act-On's capabilities, indicating a stronger focus on real-time engagement with users.
- Users mention that while Act-On has a solid "Quality of Support" rating at 8.6, CleverTap outperforms it with a score of 9.0, suggesting that users may find more reliable assistance and resources when using CleverTap.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Act-On
No trial information availableCleverTap
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.8
529
Ease of Use
8.0
898
8.9
531
Ease of Setup
7.7
508
8.5
317
Ease of Admin
8.2
516
9.0
244
Quality of Support
8.7
857
9.0
521
Has the product been a good partner in doing business?
8.6
496
9.2
243
Product Direction (% positive)
8.1
882
9.5
513
Features by Category
Email Marketing
8.4
707
|
Verified
9.0
168
8.8
697
|
Verified
8.9
161
8.3
692
|
Verified
8.9
160
8.5
615
|
Verified
8.8
148
Online Marketing
7.9
640
|
Verified
8.1
129
7.8
539
|
Verified
8.7
155
7.9
518
|
Verified
9.1
163
7.9
603
|
Verified
9.1
155
7.8
519
|
Verified
8.2
133
Lead Management
8.1
579
|
Verified
8.9
139
8.0
560
|
Verified
8.6
138
8.4
625
|
Verified
9.2
169
8.2
590
|
Verified
8.4
123
8.2
575
|
Verified
8.6
136
8.1
572
|
Verified
8.6
147
8.0
514
|
Verified
8.6
139
8.0
533
|
Verified
8.7
136
Campaign Management
8.1
507
|
Verified
8.8
147
7.9
428
|
Verified
8.1
136
7.4
336
|
Verified
8.1
130
7.3
79
7.8
124
Social
6.9
306
|
Verified
Feature Not Available
7.1
373
|
Verified
7.9
130
7.0
317
|
Verified
7.9
135
7.6
97
|
Verified
7.7
128
6.8
233
|
Verified
8.0
134
Reporting & Analytics
7.9
648
|
Verified
8.9
162
7.7
576
|
Verified
8.4
150
7.1
411
|
Verified
8.4
147
6.9
355
|
Verified
8.5
141
7.3
389
|
Verified
7.3
122
Platform
7.6
377
|
Verified
8.7
154
7.8
337
|
Verified
8.7
136
8.3
398
|
Verified
9.2
152
7.8
206
|
Verified
8.3
122
7.1
204
|
Verified
8.6
128
8.3
392
|
Verified
8.8
142
7.7
259
|
Verified
8.5
121
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
8.2
394
|
Verified
8.6
157
7.8
307
|
Verified
8.5
149
7.4
282
|
Verified
8.2
136
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Analytics
Not enough data
8.9
250
Not enough data
8.8
237
Optimization
Not enough data
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
8.6
162
8.5
19
8.6
156
9.0
17
8.9
151
8.6
14
8.8
138
8.6
7
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Analysis
Not enough data
8.6
193
Not enough data
8.9
229
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Campaigns
Not enough data
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Engagement
Not enough data
8.6
166
Platform
Not enough data
8.8
201
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Agentic AI - Mobile Marketing
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
7.7
74
|
Verified
8.4
217
|
Verified
8.0
85
|
Verified
8.8
246
|
Verified
8.0
84
|
Verified
8.8
252
|
Verified
8.2
86
|
Verified
9.1
237
|
Verified
6.7
35
|
Verified
8.1
101
7.3
39
|
Verified
Feature Not Available
Campaign Activity
8.2
91
|
Verified
8.9
259
|
Verified
8.2
106
|
Verified
8.7
262
|
Verified
7.7
73
|
Verified
8.7
238
|
Verified
7.7
78
|
Verified
8.8
231
|
Verified
8.0
74
|
Verified
8.6
222
|
Verified
Feature Not Available
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Act-On and CleverTap are categorized as Customer Journey Mapping, Marketing Analytics, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Analytics, Marketing Account Intelligence, Landing Page Builders, Lead Scoring, Visitor Identification, and Transactional Email
CleverTap is categorized as Push Notification, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Personalization Engines, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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