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Compare 3CX and ActiveCampaign 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (92.1% of reviews)
Entry-Level Pricing
Free 10 Users
Starting at $15.00 Per Month
3CX
Star Rating
(521)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10 Users
Free Trial is available
Browse all 3 pricing plansActiveCampaign
Star Rating
(14,485)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a wide range of features and strong automation capabilities, which users find beneficial for managing marketing and customer engagement. Many users appreciate how well it integrates with other tools once set up, making communication more organized.
- Users say that 3CX stands out for its intuitive management and configuration, with a centralized platform that simplifies team communication. Reviewers highlight the user-friendly design, noting that it offers distinct versions for both computers and mobile devices, which enhances accessibility.
- According to verified reviews, ActiveCampaign has a higher volume of recent feedback, indicating a more active user base. This suggests that users are consistently engaging with the platform and finding value in its features, particularly in tracking sales and building customer relationships.
- Reviewers mention that while ActiveCampaign has a solid support system, 3CX users appreciate its ease of setup and management, which can lead to a smoother onboarding experience. Users have noted that 3CX's automatic call features ensure they never miss a call, enhancing overall communication efficiency.
- G2 reviewers highlight that while ActiveCampaign has a strong focus on small businesses, 3CX is more favored by mid-market companies, which may influence the suitability of each platform depending on the size and needs of the organization.
- Users report that both platforms have their strengths in customization and support, but ActiveCampaign's flexibility in marketing automation is often praised, while 3CX's robust communication features, such as pop-up chat and notifications, are seen as key advantages for team collaboration.
Pricing
Entry-Level Pricing
3CX
3CX SMB
Free
10 Users
Free for up to 10 users.
- Next-gen phone system
- Bring your own SIP Trunk
- WFH: remote-enable teams
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
3CX
Free Trial is available
ActiveCampaign
Free Trial is available
Ratings
Meets Requirements
9.0
348
8.8
11,019
Ease of Use
9.0
355
8.2
11,134
Ease of Setup
8.8
236
8.0
7,071
Ease of Admin
9.0
221
8.4
6,284
Quality of Support
8.0
316
8.5
10,198
Has the product been a good partner in doing business?
8.7
210
8.8
6,143
Product Direction (% positive)
8.5
350
8.2
10,427
Features by Category
Sales Force Automation
Not enough data
8.2
2088
|
Verified
Not enough data
7.0
1015
Not enough data
7.9
1754
|
Verified
Not enough data
7.7
1671
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1426
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1137
|
Verified
Not enough data
7.3
1275
|
Verified
Marketing Automation
Not enough data
9.0
2298
|
Verified
Not enough data
8.8
2190
|
Verified
Not enough data
8.5
2142
|
Verified
Not enough data
7.8
1478
|
Verified
Customer Support
Not enough data
7.6
1467
|
Verified
Not enough data
7.7
1625
|
Verified
Not enough data
7.9
1757
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1446
|
Verified
Reporting & Analytics
Not enough data
7.7
1943
|
Verified
Not enough data
7.9
2138
|
Verified
Not enough data
7.1
1287
|
Verified
Mobile & Social
Not enough data
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Platform
Not enough data
7.8
1972
|
Verified
Not enough data
8.0
1922
|
Verified
Not enough data
8.1
2022
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2088
|
Verified
Not enough data
7.5
1473
|
Verified
Integration
Not enough data
8.1
1923
|
Verified
Not enough data
8.1
1931
|
Verified
Not enough data
7.8
1631
|
Verified
Generative AI
Not enough data
6.1
642
Agentic AI - CRM
Not enough data
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Email Marketing
Not enough data
8.7
6450
|
Verified
Not enough data
8.9
6274
|
Verified
Not enough data
8.5
6129
|
Verified
Not enough data
8.8
5732
|
Verified
Online Marketing
Not enough data
7.4
4371
|
Verified
Not enough data
7.9
4076
|
Verified
Not enough data
7.8
3532
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3467
|
Verified
Lead Management
Not enough data
8.3
4351
|
Verified
Not enough data
8.0
3959
|
Verified
Not enough data
8.5
5077
|
Verified
Not enough data
7.9
3485
|
Verified
Not enough data
8.5
4337
|
Verified
Not enough data
8.1
3985
|
Verified
Not enough data
8.2
3791
|
Verified
Not enough data
8.0
3562
|
Verified
Campaign Management
Not enough data
8.0
3485
|
Verified
Not enough data
7.7
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2334
|
Verified
Social
Not enough data
6.9
2322
|
Verified
Not enough data
7.3
2675
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2397
|
Verified
Reporting & Analytics
Not enough data
8.1
5169
|
Verified
Not enough data
7.6
3585
|
Verified
Not enough data
7.2
2916
|
Verified
Not enough data
7.1
2722
|
Verified
Not enough data
6.9
2441
|
Verified
Platform
Not enough data
7.9
3717
|
Verified
Not enough data
8.1
3496
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2402
|
Verified
Not enough data
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
Not enough data
7.5
2423
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
217
Not enough data
6.3
219
Not enough data
6.4
220
Integration
Not enough data
8.1
3753
|
Verified
Not enough data
8.1
3645
|
Verified
Not enough data
7.8
3123
|
Verified
Messenger
Not enough data
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Channels
Not enough data
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Customers
Not enough data
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Agentic AI - Conversational Marketing
Not enough data
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Repeatability and Reportability
Not enough data
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
AI and Automation
Not enough data
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Generative AI
Not enough data
6.1
414
Agentic AI - Sales Engagement
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Visitor Behavior
Not enough data
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Templates
Not enough data
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Personalization
Not enough data
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Multichannel
Not enough data
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Administration
Not enough data
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Agentic AI - E-Commerce Personalization
Not enough data
7.6
13
Not enough data
7.6
13
Templates
Not enough data
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Edit
Not enough data
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Logistics
Not enough data
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Generative AI
Not enough data
5.9
836
Not enough data
6.1
674
Agentic AI - Email Template Builder
Not enough data
6.1
109
Not enough data
6.2
108
Text Messaging
Not enough data
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
SMS Platform
Not enough data
7.7
154
Not enough data
8.8
171
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Agentic AI - SMS Marketing
Not enough data
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Channels
9.3
127
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
94
|
Verified
Not enough data
7.3
68
Not enough data
Feature Not Available
Not enough data
Generative AI
6.9
24
Not enough data
Functions
8.9
180
|
Verified
Not enough data
8.9
185
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
94
Not enough data
9.1
118
Not enough data
8.8
99
Not enough data
8.4
96
|
Verified
Not enough data
Agentic AI - Contact Center
6.4
14
Not enough data
6.8
14
Not enough data
7.1
13
Not enough data
7.2
13
Not enough data
Administrative
8.2
150
|
Verified
Not enough data
9.0
179
|
Verified
Not enough data
8.5
184
|
Verified
Not enough data
9.0
115
Not enough data
8.3
104
|
Verified
Not enough data
Design and Customization
Not enough data
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Campaigns
Not enough data
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Integrations
Not enough data
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Generative AI
Not enough data
6.0
64
Agentic AI - Vulnerability Scanner
Not enough data
6.4
15
Not enough data
6.7
15
Attribution Modeling
Not enough data
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Agentic AI - Attribution
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Marketing
Not enough data
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Reporting
Not enough data
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Collaboration Tools
8.8
69
|
Verified
Not enough data
9.1
38
|
Verified
Not enough data
9.0
34
Not enough data
9.2
39
|
Verified
Not enough data
8.6
35
|
Verified
Not enough data
Meeting Coordination
8.4
72
|
Verified
Not enough data
9.1
68
|
Verified
Not enough data
9.2
70
|
Verified
Not enough data
8.9
42
|
Verified
Not enough data
Software Type
9.0
83
|
Verified
Not enough data
9.3
46
|
Verified
Not enough data
9.2
43
|
Verified
Not enough data
Agentic AI - Video Conferencing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.8(won by default)
202
Agentic AI - Social Media Advertising
Not enough data
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Social Functionality
Not enough data
7.9(won by default)
301
Campaign Management
Not enough data
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Targeting
Not enough data
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Platform
Not enough data
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Page Customization
Not enough data
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Page Optimization
Not enough data
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Integrations
Not enough data
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Generative AI
Not enough data
6.2
166
Agentic AI - Landing Page Builders
Not enough data
6.7
22
Customization
Not enough data
8.0
657
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Additional Functionality
Not enough data
7.9
668
Not enough data
5.7
422
Not enough data
7.4
528
Not enough data
6.2
431
Not enough data
7.0
506
Platform
7.7
41
Not enough data
8.9
49
Not enough data
9.1
47
Not enough data
8.9
50
Not enough data
9.0
48
Not enough data
9.2
43
Not enough data
9.1
47
Not enough data
Generative AI
7.0
15
Not enough data
Workforce Management
9.2
49
Not enough data
8.7
48
Not enough data
Call Center Infrastructure (CCI)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
9.1
50
Not enough data
8.6
49
Not enough data
Generative AI
6.7
11
6.7
27
7.5
10
6.7
27
7.7
10
6.2
27
Communication
9.3
38
8.3
125
9.3
39
8.1
112
Feature Not Available
8.4
117
9.3
38
7.7
93
Feature Not Available
7.8
77
Internal Use
8.9
44
7.9
166
8.9
38
7.8
97
Feature Not Available
8.2
102
Feature Not Available
8.1
98
8.9
37
7.7
86
9.0
35
8.1
99
Basic Communication - Cloud PBX
9.7
23
Not enough data
8.9
22
Not enough data
9.7
22
Not enough data
8.4
23
Not enough data
9.6
23
Not enough data
9.8
23
Not enough data
Advanced Features - Cloud PBX
8.6
21
Not enough data
7.7
22
Not enough data
8.0
22
Not enough data
7.1
22
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Platform Basics - VoIP Providers
9.4
20
Not enough data
9.6
20
Not enough data
8.5
20
Not enough data
9.1
20
Not enough data
9.2
20
Not enough data
9.3
20
Not enough data
Basic Communication
9.5
191
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.3
133
|
Verified
Not enough data
8.2
118
|
Verified
Not enough data
8.8
173
|
Verified
Not enough data
9.5
185
|
Verified
Not enough data
Agentic AI - VoIP Providers
6.5
10
Not enough data
8.0
9
Not enough data
7.2
9
Not enough data
7.2
9
Not enough data
Access
8.5
118
|
Verified
Not enough data
8.5
155
|
Verified
Not enough data
8.4
165
|
Verified
Not enough data
Advanced Features
8.5
172
|
Verified
Not enough data
9.0
162
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Attribution
Not enough data
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Discovery
Not enough data
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Management
Not enough data
7.9
383
Not enough data
8.3
425
Platform
Not enough data
8.1
404
Not enough data
8.0
433
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Data Sourcing
Not enough data
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Predictive Analytics
Not enough data
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Sales Management
Not enough data
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
Feature Not Available
Not enough data
9.7
24
|
Verified
Not enough data
9.1
23
|
Verified
Not enough data
Features
9.5
24
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
19
|
Verified
Not enough data
9.4
28
|
Verified
Not enough data
8.6
27
|
Verified
Not enough data
Feature Not Available
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
3CX and ActiveCampaign are categorized as Live Chat
Unique Categories
3CX is categorized as UCaaS Platforms, VoIP Providers, Contact Center, Video Conferencing, Call Center Infrastructure (CCI), and Cloud PBX Platforms
ActiveCampaign is categorized as Pop-Up Builder, Marketing Automation, CRM, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
3CX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.0%
Hospital & Health Care
5.6%
Telecommunications
5.1%
Education Management
4.9%
Construction
4.7%
Other
69.6%
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Alternatives
Discussions
Getting STUN setup for remote employees has been a challenge during this COVID-19 pandemic.
2 Comments
NA
Hello Tim,
Thank you for your question. As this is a technical issue, I would advise you to open a support ticket with our team, which is available for...Read more
How do I integrate 3CX to my CRM
2 Comments
TC
I suggest you dig into the 3cx support documents. There are a number of different CRM platforms which have easy integration with 3cx. I know I have one...Read more
did you work on a solution to have sms issue with 3CX ?
1 Comment
TN
Yes 3CX v16 Update 7 (Alpha to be released next week) will integrate with business text messaging as well as Facebook messages. Read more
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
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