Compare 3CX and ActiveCampaign 
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Small-Business (91.9% of reviews)
Entry-Level Pricing
Free 10 Users
Starting at $15.00 Per Month
3CX
Star Rating
(534)4.4 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10 Users
Free Trial is available
Browse all 3 pricing plansActiveCampaign
Star Rating
(14,616)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a balanced approach to marketing tools, combining automation, CRM, and email marketing into a single platform. Users appreciate its ability to create personalized customer journeys without the need for multiple tools, highlighting the effectiveness of its segmentation engine.
- Users say that 3CX stands out for its user-friendly interface, making it easy to manage communications. Reviewers specifically mention the convenience of connecting personal phones via extensions, which keeps them linked to the main office line, enhancing overall accessibility.
- According to verified reviews, ActiveCampaign is praised for its scalability, with users noting that it remains stable even when handling large contact batches or running multiple automations simultaneously. This reliability is a significant advantage for businesses with growing needs.
- Reviewers mention that 3CX is recognized for its simplicity and strong call-handling features, making it a reliable choice for businesses that prioritize effective communication. Users appreciate its ease of use, especially for making outbound calls, which streamlines their operations.
- G2 reviewers highlight that while ActiveCampaign has a slightly higher overall satisfaction score, 3CX offers a competitive edge in ease of administration and setup. Users find 3CX's management features flexible and straightforward, which can be particularly beneficial for teams looking to minimize onboarding time.
- Users report that ActiveCampaign's quality of support is a strong point, with many praising the responsiveness and helpfulness of the support team. In contrast, while 3CX's support is adequate, some users feel it could be improved, indicating a potential area for growth.
Pricing
Entry-Level Pricing
3CX
3CX SMB
Free
10 Users
Free for up to 10 users.
- Next-gen phone system
- Bring your own SIP Trunk
- WFH: remote-enable teams
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Free Trial
3CX
Free Trial is available
ActiveCampaign
Free Trial is available
Ratings
Meets Requirements
8.9
359
8.8
11,141
Ease of Use
9.0
366
8.2
11,257
Ease of Setup
8.8
246
8.0
7,190
Ease of Admin
9.0
229
8.4
6,337
Quality of Support
7.9
327
8.5
10,314
Has the product been a good partner in doing business?
8.6
218
8.8
6,195
Product Direction (% positive)
8.4
361
8.2
10,547
Features by Category
Sales Force Automation
Not enough data
8.2
2102
|
Verified
Not enough data
7.0
1018
Not enough data
7.9
1764
|
Verified
Not enough data
7.7
1680
|
Verified
Not enough data
7.0
1220
|
Verified
Not enough data
7.6
1431
|
Verified
Not enough data
7.0
1206
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1280
|
Verified
Marketing Automation
Not enough data
9.0
2316
|
Verified
Not enough data
8.8
2204
|
Verified
Not enough data
8.5
2150
|
Verified
Not enough data
7.8
1483
|
Verified
Customer Support
Not enough data
7.6
1470
|
Verified
Not enough data
7.7
1628
|
Verified
Not enough data
7.9
1762
|
Verified
Not enough data
7.0
1323
|
Verified
Not enough data
7.5
1450
|
Verified
Reporting & Analytics
Not enough data
7.7
1952
|
Verified
Not enough data
7.9
2144
|
Verified
Not enough data
7.1
1289
|
Verified
Mobile & Social
Not enough data
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Platform
Not enough data
7.8
1983
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
8.1
2028
|
Verified
Not enough data
7.3
1452
|
Verified
Not enough data
7.0
1349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2100
|
Verified
Not enough data
7.4
1475
|
Verified
Integration
Not enough data
8.1
1929
|
Verified
Not enough data
8.1
1935
|
Verified
Not enough data
7.8
1635
|
Verified
Generative AI
Not enough data
6.1
644
Agentic AI - CRM
Not enough data
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Email Marketing
Not enough data
8.7
6479
|
Verified
Not enough data
8.9
6313
|
Verified
Not enough data
8.5
6140
|
Verified
Not enough data
8.8
5774
|
Verified
Online Marketing
Not enough data
7.4
4387
|
Verified
Not enough data
7.9
4075
|
Verified
Not enough data
7.8
3533
|
Verified
Not enough data
8.1
4864
|
Verified
Not enough data
7.8
3468
|
Verified
Lead Management
Not enough data
8.3
4360
|
Verified
Not enough data
8.0
3961
|
Verified
Not enough data
8.5
5108
|
Verified
Not enough data
8.0
3489
|
Verified
Not enough data
8.5
4355
|
Verified
Not enough data
8.1
3998
|
Verified
Not enough data
8.2
3794
|
Verified
Not enough data
8.0
3573
|
Verified
Campaign Management
Not enough data
8.0
3488
|
Verified
Not enough data
7.8
3104
|
Verified
Not enough data
7.2
2635
Not enough data
6.8
2335
|
Verified
Social
Not enough data
6.9
2321
|
Verified
Not enough data
7.3
2676
|
Verified
Not enough data
7.3
2547
|
Verified
Not enough data
7.1
2440
|
Verified
Not enough data
7.0
2398
|
Verified
Reporting & Analytics
Not enough data
8.1
5189
|
Verified
Not enough data
7.6
3588
|
Verified
Not enough data
7.2
2918
|
Verified
Not enough data
7.1
2723
|
Verified
Not enough data
6.9
2441
|
Verified
Platform
Not enough data
7.9
3719
|
Verified
Not enough data
8.2
3524
|
Verified
Not enough data
8.3
3703
|
Verified
Not enough data
7.5
2400
|
Verified
Not enough data
7.0
2133
|
Verified
Not enough data
8.4
3714
|
Verified
Not enough data
7.5
2424
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.3
219
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.5
222
Integration
Not enough data
8.1
3754
|
Verified
Not enough data
8.1
3651
|
Verified
Not enough data
7.8
3127
|
Verified
Messenger
Not enough data
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Channels
Not enough data
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Customers
Not enough data
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Agentic AI - Conversational Marketing
Not enough data
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Repeatability and Reportability
Not enough data
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
AI and Automation
Not enough data
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Generative AI
Not enough data
6.1
414
Agentic AI - Sales Engagement
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Visitor Behavior
Not enough data
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Templates
Not enough data
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Personalization
Not enough data
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Multichannel
Not enough data
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Administration
Not enough data
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Agentic AI - E-Commerce Personalization
Not enough data
7.6
13
Not enough data
7.6
13
Templates
Not enough data
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Edit
Not enough data
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Logistics
Not enough data
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Generative AI
Not enough data
6.0
838
Not enough data
6.1
674
Agentic AI - Email Template Builder
Not enough data
6.2
110
Not enough data
6.2
109
Text Messaging
Not enough data
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
SMS Platform
Not enough data
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Agentic AI - SMS Marketing
Not enough data
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Channels
9.4
135
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
96
|
Verified
Not enough data
7.3
70
Not enough data
Feature Not Available
Not enough data
Generative AI
7.1
25
Not enough data
Functions
8.9
182
|
Verified
Not enough data
8.9
186
|
Verified
Not enough data
8.9
186
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
95
Not enough data
9.1
119
Not enough data
8.8
100
Not enough data
8.5
97
|
Verified
Not enough data
Agentic AI - Contact Center
6.7
15
Not enough data
7.0
18
Not enough data
7.1
14
Not enough data
7.3
14
Not enough data
Administrative
8.3
151
|
Verified
Not enough data
9.0
181
|
Verified
Not enough data
8.4
187
|
Verified
Not enough data
9.0
116
Not enough data
8.3
105
|
Verified
Not enough data
Design and Customization
Not enough data
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Campaigns
Not enough data
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Integrations
Not enough data
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Generative AI
Not enough data
6.1
65
Agentic AI - Vulnerability Scanner
Not enough data
6.6
16
Not enough data
6.9
16
Attribution Modeling
Not enough data
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Agentic AI - Attribution
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Marketing
Not enough data
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Reporting
Not enough data
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Collaboration Tools
8.8
69
|
Verified
Not enough data
9.1
38
|
Verified
Not enough data
9.0
34
Not enough data
9.2
39
|
Verified
Not enough data
8.6
35
|
Verified
Not enough data
Meeting Coordination
8.4
72
|
Verified
Not enough data
9.1
68
|
Verified
Not enough data
9.2
70
|
Verified
Not enough data
8.9
42
|
Verified
Not enough data
Software Type
9.0
83
|
Verified
Not enough data
9.3
46
|
Verified
Not enough data
9.2
43
|
Verified
Not enough data
Agentic AI - Video Conferencing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.8(won by default)
201
Agentic AI - Social Media Advertising
Not enough data
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Social Functionality
Not enough data
7.9(won by default)
300
Campaign Management
Not enough data
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Targeting
Not enough data
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Platform
Not enough data
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Page Customization
Not enough data
8.2
586
Not enough data
7.9
612
Not enough data
7.8
530
Not enough data
7.6
552
Page Optimization
Not enough data
7.6
425
Not enough data
7.8
529
Not enough data
7.5
472
Not enough data
7.2
413
Integrations
Not enough data
7.5
405
Not enough data
8.5
542
Not enough data
8.2
515
Generative AI
Not enough data
6.2
166
Agentic AI - Landing Page Builders
Not enough data
6.7
22
Customization
Not enough data
8.0
659
Not enough data
7.5
551
Not enough data
6.8
463
Not enough data
7.4
652
Additional Functionality
Not enough data
7.9
670
Not enough data
5.7
422
Not enough data
7.4
530
Not enough data
6.2
432
Not enough data
7.0
506
Platform
7.7
41
Not enough data
8.9
49
Not enough data
9.1
47
Not enough data
8.9
50
Not enough data
9.0
48
Not enough data
9.2
43
Not enough data
9.1
47
Not enough data
Generative AI
7.0
15
Not enough data
Workforce Management
9.2
49
Not enough data
8.7
48
Not enough data
Call Center Infrastructure (CCI)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
9.1
50
Not enough data
8.6
49
Not enough data
Generative AI
6.7
11
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
Communication
9.3
38
Not enough data
9.3
39
Not enough data
Feature Not Available
Not enough data
9.3
38
Not enough data
Feature Not Available
Not enough data
Internal Use
8.9
44
Not enough data
8.9
38
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
37
Not enough data
9.0
35
Not enough data
Basic Communication - Cloud PBX
9.7
25
Not enough data
8.9
22
Not enough data
9.7
22
Not enough data
8.4
23
Not enough data
9.7
24
Not enough data
9.8
24
Not enough data
Advanced Features - Cloud PBX
8.6
21
Not enough data
7.7
22
Not enough data
8.0
23
Not enough data
7.1
22
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Platform Basics - VoIP Providers
9.4
20
Not enough data
9.6
20
Not enough data
8.5
20
Not enough data
9.1
20
Not enough data
9.2
20
Not enough data
9.3
20
Not enough data
Basic Communication
9.5
192
|
Verified
Not enough data
8.4
133
|
Verified
Not enough data
8.3
133
|
Verified
Not enough data
8.2
118
|
Verified
Not enough data
8.8
173
|
Verified
Not enough data
9.5
185
|
Verified
Not enough data
Agentic AI - VoIP Providers
6.5
10
Not enough data
8.0
9
Not enough data
7.2
9
Not enough data
7.2
9
Not enough data
Access
8.5
118
|
Verified
Not enough data
8.5
155
|
Verified
Not enough data
8.4
165
|
Verified
Not enough data
Advanced Features
8.5
172
|
Verified
Not enough data
9.0
162
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Scoring
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Attribution
Not enough data
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Discovery
Not enough data
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Management
Not enough data
8.0
384
Not enough data
8.3
426
Platform
Not enough data
8.1
405
Not enough data
8.1
434
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Data Sourcing
Not enough data
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Predictive Analytics
Not enough data
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Sales Management
Not enough data
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
Feature Not Available
Not enough data
9.7
24
|
Verified
Not enough data
9.1
23
|
Verified
Not enough data
Features
9.5
24
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
19
|
Verified
Not enough data
9.4
28
|
Verified
Not enough data
8.6
27
|
Verified
Not enough data
Feature Not Available
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
3CX and ActiveCampaign share no categories
Unique Categories
3CX is categorized as UCaaS Platforms, Live Chat, VoIP Providers, Contact Center, Video Conferencing, Call Center Infrastructure (CCI), and Cloud PBX Platforms
ActiveCampaign is categorized as WhatsApp Marketing, Marketing Automation, CRM, Email Deliverability, Pop-Up Builder, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
3CX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.0%
Hospital & Health Care
5.5%
Education Management
5.3%
Telecommunications
5.0%
Construction
4.3%
Other
69.9%
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Alternatives
Discussions
Getting STUN setup for remote employees has been a challenge during this COVID-19 pandemic.
2 Comments
NA
Hello Tim,
Thank you for your question. As this is a technical issue, I would advise you to open a support ticket with our team, which is available for...Read more
How do I integrate 3CX to my CRM
2 Comments
TC
I suggest you dig into the 3cx support documents. There are a number of different CRM platforms which have easy integration with 3cx. I know I have one...Read more
Is it possible to integrate more software with this (API)?
1 Comment
NA
Thank you for your comment regarding the integration capabilities of 3CX. We are continuously adding more features & functionality to enhance our product and...Read more
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
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