# Best Win-Loss Analysis Services Providers

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Win-loss analysis services providers offer research services to help businesses refine ineffective sales tactics. Providers improve a sales team’s competitive win rate by researching the sales team’s approach and analyzing lost customer and prospect feedback through interviews or surveys.

These providers help businesses that are struggling to win sales or are losing customers. Businesses benefit from win-loss analysis services providers when they don’t know what specific aspect of their sales methodology isn’t working. Providers typically help boost the effectiveness of existing sales tactics by improving demos, presentations, and customer support practices. They also help deliver key insights by obtaining feedback from lost customers and prospects regarding the sales team’s approach. Feedback questions generally involve topics about satisfaction and competitive intelligence.

Businesses may also benefit from hiring [sales training services providers](https://www.g2.com/categories/sales-training) alongside, or in place of win-loss analysis services providers, for a more general sales consultation. Sales training providers center on a team’s overall sales methodology, while win-loss analysis services providers focus on fixing ineffective sales practices that lead to losing customers and prospects.

To qualify for inclusion in the Win-Loss Analysis Services Providers category, a provider must:

- Perform and deliver feedback analysis involving lost customers or prospects
- Provide sales teams with win-loss insight reports or in-person win-loss analysis
- Help sales teams craft a new sales approach or adjust existing sales tactics based on the results of the analysis





## Category Overview

**Total Products under this Category:** 32


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 700+ Authentic Reviews
- 32+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Clozd](https://www.g2.com/products/clozd-clozd/reviews)
  Clozd is the leading provider of software and services for win-loss analysis, which helps organizations identify their strengths and weaknesses, improve their win rates, build better products, and consistently uncover the real reasons they win and lose business. Founded in 2017 and headquartered in Lehi, Utah, Clozd has conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit clozd.com.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 288


**Seller Details:**

- **Seller:** [Clozd](https://www.g2.com/sellers/clozd)
- **Company Website:** https://www.clozd.com
- **Year Founded:** 2017
- **HQ Location:** Lehi, Utah
- **Twitter:** @Clozd (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18022299/ (134 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Marketing Manager, Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 51% Mid-Market, 43% Enterprise


  ### 2. [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews)
  With TruVoice from Corporate Visions, you’ll tap into the perspective of your buyers to uncover why your deals end in wins, loses, or no decisions, so you can prioritize the right adjustments today to capture tomorrow’s revenue. When your buyer feedback is automatically collected, compiled, and analyzed with TruVoice, you’ll get comprehensive insights and recommendations around: - Why you’re winning or losing—overall, by segment, or by rep - How you compare to competitors - Which deals were winnable and the specific tipping points - Your sellers’ performance in the skills that influence win rates - Your price position and value perception Inform your go-to-market strategy, sales execution, product development, and customer experience with real-time, unbiased feedback from your buyers.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 116


**Seller Details:**

- **Seller:** [Corporate Visions](https://www.g2.com/sellers/corporate-visions-fc51c5a4-1030-40fa-b3fa-3ce7fa70b6df)
- **Company Website:** https://corporatevisions.com/
- **Year Founded:** 1984
- **HQ Location:** Mesa, AZ 
- **Twitter:** @CorpV (4,139 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/corporate-visions-inc-/ (269 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 59% Enterprise, 36% Mid-Market


  ### 3. [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews)
  For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova&#39;s team of experienced consultants uncover the real reasons why our clients win and lose. Anova&#39;s experts interpret these findings to enable sales and product marketing and provide an action plan to win more business. Anova’s Consulting is a pioneer in win-loss analysis. Companies ranging from the Fortune 100 to early-stage disruptors have trusted Anova to provide them with up-to-date feedback on their sales execution, product offering, value articulation, and competitive landscape.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 98


**Seller Details:**

- **Seller:** [Anova Consulting Group](https://www.g2.com/sellers/anova-consulting-group)
- **Year Founded:** 2004
- **HQ Location:** Brookline, Massachusetts
- **Twitter:** @AnovaCG (51 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1017673/ (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Computer Software
  - **Company Size:** 68% Enterprise, 27% Mid-Market


  ### 4. [Klue Win-Loss](https://www.g2.com/products/klue-win-loss/reviews)
  Klue Win-Loss helps you capture and analyze objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Full Service Expertise: Your own dedicated research team Don’t sacrifice your bandwidth. Leverage your own dedicated team of experienced researchers to collect in-depth, objective feedback from your buyers. Self Serve Platform: Your in-house Win-Loss program Bring your expertise to the table. Centralize interviews, send automated surveys, and get a steady stream of insights so you can keep a pulse on your buyers.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 94


**Seller Details:**

- **Seller:** [Klue](https://www.g2.com/sellers/klue)
- **Company Website:** https://klue.com
- **Year Founded:** 2015
- **HQ Location:** Vancouver, British Columbia
- **Twitter:** @kluein (993 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10256524/ (195 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Product Marketing Manager, Director, Product Marketing
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 63% Mid-Market, 36% Enterprise


  ### 5. [IcebergIQ](https://www.g2.com/products/icebergiq/reviews)
  IcebergIQ has conducted thousands of win/loss and churn interviews for B2B SaaS companies, gathering candid feedback from their prospects and customers. Our interviews are conducted using an internally developed Buyer As Hero® methodology that has demonstrated proven results since 2008. IcebergIQ is known for delivering deep insights and having close, collaborative relationships with customers, helping to inform their strategies by surfacing blind spots, competitive intelligence, and feedback along the buyer journey – from messaging to sales, signature, and onboarding right through to renewal. IcebergIQ typically works with CEOs, Marketing, Product Marketing, and Customer Success leaders as well as private equity and venture capital firms. Individual study or ongoing program types include win/loss and churn analysis, onboarding studies, health checks, and case studies, to name a few. Interviews can be delivered in English or French.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 14


**Seller Details:**

- **Seller:** [IcebergIQ](https://www.g2.com/sellers/icebergiq)
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/icebergiq/ (14 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 50% Enterprise, 43% Mid-Market


  ### 6. [Goldpan](https://www.g2.com/products/goldpan/reviews)
  Goldpan is an AI-driven buyer research company that conducts win-loss, buyer persona, and churn research for B2B businesses. Here&#39;s how we apply AI: - Our AI interviewers conduct detailed, probing interviews at scale, while our human interviewers conduct premium research interviews and engagements. Many engagements blend both. - Our AI analysis engine unearths trends and insights faster than ever before. - Our research leaders oversee every engagement, ensuring quality, depth and accuracy. Overall, B2B SaaS firms get more effective, higher quality and affordable research outcomes. Goldpan AI Beta Program Get pre-release access to our latest technology at a steep discount https://goldpan.ai/beta-signup/


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 25


**Seller Details:**

- **Seller:** [Goldpan](https://www.g2.com/sellers/goldpan)
- **Year Founded:** 2021
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/goldpan-io/ (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 40% Small-Business, 32% Mid-Market


  ### 7. [PSP Enterprises](https://www.g2.com/products/psp-enterprises/reviews)
  Since 1997, PSP has conducted thousands of customer win-loss interviews. PSP finds out how and why your customers make their competitive decisions and shows you the specific actions that will help you win you more business in the future. All PSP interviews are conducted by executive-level industry professionals. We put customer executives at ease and get them to talk. PSP’s confidential interviewing gets you the most candid and unbiased customer feedback. Conventional win/loss stops with an analysis of what happened in the past. PSP analytics forecast the revenue impact of competitive changes in the future—and help you optimize the competitive impact of your product and marketing investment.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 11


**Seller Details:**

- **Seller:** [PSP Enterprises](https://www.g2.com/sellers/psp-enterprises)
- **Year Founded:** 1905
- **HQ Location:** Middlesex, New Jersey
- **LinkedIn® Page:** https://www.linkedin.com/company/psp-enterprise (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 55% Mid-Market, 36% Enterprise


  ### 8. [Trinity](https://www.g2.com/products/trinity-trinity/reviews)
  Trinity is a leading provider of Win Loss Analysis software and services, unlocking honest and actionable customer insight from every sales opportunity, win, lose or draw. Trinity has been the win/loss analysis partner for companies around the world for more than a decade. In 2022 we launched our automated win/loss review platform, to complement our consulting led reviews, allowing Trinity users to capture win/loss customer insights straight from their CRM. With Trinity, businesses extract specific customer insights on large, strategic deals and small/medium opportunities from one platform. Watch the game tape back on specific opportunities and understand exactly what influenced the sales outcome. Trinity’s AI capability allows businesses to easily track and measure their team&#39;s performance, identify areas for improvement and optimize their sales processes for maximum effectiveness.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 24


**Seller Details:**

- **Seller:** [Trinity](https://www.g2.com/sellers/trinity)
- **Year Founded:** 2011
- **HQ Location:** Sydney, AU
- **Twitter:** @TrinityPerspect (1,727 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/usetrinity/ (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 46% Mid-Market, 25% Small-Business


  ### 9. [Growth Velocity](https://www.g2.com/products/growth-velocity/reviews)
  Growth Velocity provides highly personalized Win/Loss Analysis for complex sales. Stakeholder buy-in is the essential challenge of impactful Win/Loss Analysis. Growth Velocity solves buy-in with interviews that are dynamic, not scripted and surface-level. Thorough analysis and actionable next steps. And debriefs and discussion with your cross-functional team. We&#39;ve helped Reltio, InterSystems, and Akka increase pipeline quality, improve messaging, close product gaps, and upgrade the sales process and buying experience. We&#39;re a virtual team of five experts in B2B qualitative research, survey design and programming, quantitative analysis, and participant recruiting.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 6


**Seller Details:**

- **Seller:** [Growth Velocity](https://www.g2.com/sellers/growth-velocity)
- **Year Founded:** 2016
- **HQ Location:** San Francisco, US
- **Twitter:** @growthveloc (25 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/growth-velocity (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 50% Mid-Market, 33% Enterprise


  ### 10. [GreyRadius Consulting](https://www.g2.com/products/greyradius-consulting/reviews)
  GreyRadius Consulting is a strategy and business consulting firm specialised in helping companies grow and transform. We offer market entry strategy, go-to-market planning and execution, business planning and growth, and new opportunity assessment. We partner with organizations to solve real challenges and unlock long-term value. Has over 20 years of work experience in the domain of strategy growth and consulting, and serves Middle East, and North Americas


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 5


**Seller Details:**

- **Seller:** [GreyRadius Consulting](https://www.g2.com/sellers/greyradius-consulting)
- **Year Founded:** 2015
- **HQ Location:** Delhi, IN
- **Twitter:** @GreyRadius_GR (17 Twitter followers)
- **LinkedIn® Page:** https://in.linkedin.com/company/greyradius (15 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 80% Small-Business


  ### 11. [Kaptify](https://www.g2.com/products/kaptify/reviews)
  Kaptify is a leading provider of Win/Loss services and software. We conduct interviews with prospective buyers to discover the real reasons you won or lost, and then deliver the insights back to you in our software platform. In addition to Win/Loss insights, Kaptify also delivers Win-back deals back to your sales pipeline. We&#39;re able to re-open 1 out of every 4 loss deals we interview, and on average we can drive about $500k of new revenue for every 100 interviews we conduct.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 5


**Seller Details:**

- **Seller:** [Kaptify](https://www.g2.com/sellers/kaptify)
- **Year Founded:** 2023
- **HQ Location:** Brooklyn, US
- **LinkedIn® Page:** https://www.linkedin.com/company/kaptify/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Mid-Market, 20% Enterprise


  ### 12. [WON](https://www.g2.com/products/won/reviews)
  WON helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You&#39;ll gain deep insight into their decision making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn. Pay-As-You-Go Win-Loss Interviews &amp; Analysis Experience affordable, high quality win-loss interviews with pay-as-you-go pricing. Quick and easy setup – with no CRM integrations required.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 4


**Seller Details:**

- **Seller:** [WON](https://www.g2.com/sellers/won)
- **HQ Location:** North Bay, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/wonstudio/ (251 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


  ### 13. [Ox Consulting](https://www.g2.com/products/ox-consulting/reviews)
  Ox provides tailored B2B Win / Loss Analysis tied to your to your revenue engine. We leverage 25 years of experience growing SaaS businesses as co-founders and marketing/customer success executives. Combining quantitative and qualitative discovery, we provide key findings and strategic recommendations that help your team understand exactly how to win more deals and grow your revenue.&amp;nbsp; Providing both one-time and ongoing Win/Loss programs, our engagements utilize Psychology-based research and “multiple coder” methodology to deliver recorded, transcribed and tagged interviews. Ox interprets our findings and delivers presentation-ready summaries for SKOs, Leadership, and Board meetings. We focus on work with like-minded teams and organizations that offer awesome, meaningful products and services. If that’s you, let’s connect!


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 3


**Seller Details:**

- **Seller:** [Ox Consulting](https://www.g2.com/sellers/ox-consulting)
- **LinkedIn® Page:** https://www.linkedin.com/in/danieloxenburgh (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Enterprise, 33% Mid-Market


  ### 14. [Win-Loss Advisors](https://www.g2.com/products/win-loss-advisors/reviews)
  Win-Loss Advisors is a research and advisory firm based in New Jersey. Founded in 2025, the company partners with B2B SaaS and service organizations across North America. Purposefully small by design, the firm works directly with executive teams at high-growth companies to uncover buyer insights that drive meaningful improvements in revenue performance. The firm specializes in conducting third-party win-loss and churn interviews with buyers and customers. These conversations reveal the true reasons behind purchase decisions, competitive losses, and customer churn. Insights are delivered through executive-ready reports that help teams refine messaging, improve sales execution, strengthen positioning, and inform retention strategy. Every engagement follows the proprietary REVEAL Method, a structured framework built for strategic impact. Respected for its clarity, speed, and business relevance, Win-Loss Advisors is trusted by sales, marketing, product, and customer success leaders. Its work supports board reporting, go-to-market planning, and competitive intelligence. Clients value the firm’s ability to turn raw buyer feedback into decisive action that aligns teams and accelerates growth.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 3


**Seller Details:**

- **Seller:** [Win-Loss Advisors](https://www.g2.com/sellers/win-loss-advisors)
- **Year Founded:** 2025
- **HQ Location:** Marlton, US
- **LinkedIn® Page:** https://www.linkedin.com/company/win-loss-advisors (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 15. [Egress Solutions](https://www.g2.com/products/egress-solutions/reviews)
  Egress helps companies define and create the innovative products your market wants. Every client is different, but our process allows us to start wherever you are and help your organization make rapid progress.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [Egress Solutions](https://www.g2.com/sellers/egress-solutions)
- **Year Founded:** 2006
- **HQ Location:** San Ramon, US
- **Twitter:** @EgressSolutions (22 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2887924 (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Small-Business


  ### 16. [FRANQ](https://www.g2.com/products/franq-franq/reviews)
  FRANQ helps B2B companies understand the real reasons buyers decide (not) to buy or renew with them. We gather, analyse and summarise buyer feedback with the aim to provide you with strategic insights on product, competition, pricing, positioning, team and processes so you can improve win and retention rates.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [FRANQ](https://www.g2.com/sellers/franq-112a9394-308d-4e00-b585-f196e297de58)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/getfranq/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 50% Mid-Market


  ### 17. [Fletcher/CSI](https://www.g2.com/products/fletcher-csi/reviews)
  Fletcher/CSI helps global clients gain competitive advantage through primary research, win/loss analysis, trade show intelligence, and strategy workshops.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Fletcher/CSI](https://www.g2.com/sellers/fletcher-csi)
- **Year Founded:** 1988
- **HQ Location:** Burlington, US
- **Twitter:** @FletcherCSI (392 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/fletchercsi (83 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 18. [Hackerly](https://www.g2.com/products/hackerly/reviews)
  Hackerly helps you uncover and fix the gaps in your sales process, marketing and messaging, sales enablement, and customer experience through comprehensive Win-Loss Analysis powered by honest buyer feedback. We provide actionable insights on won/lost deals, no decisions, and account churn, allowing you to fine-tune your pricing, product strategy, competitive positioning, and sales coaching. With Hackerly, you’ll gain a deep understanding of what drives your successes and failures, helping you improve retention and win rates. We don&#39;t just present findings—we guide you on how to take actionable steps to accelerate growth.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Hackerly](https://www.g2.com/sellers/hackerly)
- **Year Founded:** 2015
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/10426757 (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Enterprise, 100% Mid-Market


#### Pros & Cons

**Pros:**

- Sales Improvement (2 reviews)
- Customer Engagement (1 reviews)
- Methodology (1 reviews)
- Practical Examples (1 reviews)
- Structure clarity (1 reviews)

**Cons:**

- Irrelevant Content (1 reviews)
- Poor Visual Design (1 reviews)

  ### 19. [Velociti Partners](https://www.g2.com/products/velociti-partners/reviews)
  Velociti Partners&#39; Win/Loss Analysis Program is a fully customized, platform agnostic, consultancy-based, and highly strategic approach to systematic sales profiling. We work diligently with each client to develop a concise, custom approach to Win/Loss profiling based off of Velociti&#39;s proprietary methodology. Exponential gains in value arise from Velociti Partners&#39; ongoing win/loss trending analysis which allows for deeper data analysis including, opportunity and threat discovery, and predictive insight into future customer needs and competitor moves.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Velociti Partners](https://www.g2.com/sellers/velociti-partners)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


  ### 20. [Anthroware](https://www.g2.com/products/anthroware/reviews)
  At Anthroware we believe we&#39;ve found the perfect balance between automation and depth in Win-Loss and Churn Analysis, providing your company with new, exciting, and actionable data. We aren&#39;t just regurgitating or validating what you already know. In our 10 years of full-cycle digital product development, with a specialty in understanding end-users and humans at a deep level, we decided to bring our product research expertise to the Win/Loss Research industry after identifying some gaps in the current market offerings. Interviews help us discover decision-making motivations deeply at an individual client level. Surveys have massively reduced value if you don’t know what information you should be validating. Likewise, interviews have massively reduced value if you have no way to confirm the information against your market and pipeline at scale. The true business value in win/loss and churn analysis is when those deeply understood learnings found in interviews can be validated at scale against your market and pipeline using those surveys. We work with SaaS, Fintech, and Healthcare companies and strive to distribute your data in a way that impacts as many departments as possible. Depending on your business model, Sales, Customer Success, Product Marketing, Product Management, Competitive Intelligence, and even RevOps can benefit from win/loss or churn analysis.




**Seller Details:**

- **Seller:** [Anthroware](https://www.g2.com/sellers/anthroware)
- **Year Founded:** 2013
- **HQ Location:** Asheville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/anthroware-llc (1 employees on LinkedIn®)



  ### 21. [Cascade Insights](https://www.g2.com/products/cascade-insights/reviews)
  With custom market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector. We work with everyone from enterprise tech stalwarts to up-and-comers in fields such as FinTech, MarTech, Health Tech, and more.




**Seller Details:**

- **Seller:** [Cascade Insights](https://www.g2.com/sellers/cascade-insights)
- **Year Founded:** 2006
- **HQ Location:** Portland, US
- **LinkedIn® Page:** https://www.linkedin.com/company/cascade-insights (21 employees on LinkedIn®)



  ### 22. [Clear Go-To-Market](https://www.g2.com/products/clear-go-to-market/reviews)
  Trusted by senior executives at PE-backed and later-stage venture-backed startups, Clear Go-To-Market is a premium win-loss and competitive intelligence firm for companies that want more from their win-loss partner than data about why they win and lose deals. We don&#39;t give our customers a list of things to fix, we diagnose go-to-market problems and fix them. Our unique win-loss method incorporates various research methods to address areas of weakness, including persona development, price sensitivity testing, differentiator validation, and message refinement. Traditional Win-Loss is a good diagnostic tool. Clear GTM is a tremendous GTM optimization solution.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [Clear Go-To-Market](https://www.g2.com/sellers/clear-go-to-market)
- **Year Founded:** 2018
- **HQ Location:** West Palm Beach , US
- **LinkedIn® Page:** https://www.linkedin.com/company/aggregate-insights (13 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Enterprise


  ### 23. [Decode Insights](https://www.g2.com/products/decode-insights/reviews)
  Decode Insights interviews lost prospects to uncover the real reasons deals were lost, and helps win them back.




**Seller Details:**

- **Seller:** [Decode Insights](https://www.g2.com/sellers/decode-insights)
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/decode-insights/ (1 employees on LinkedIn®)



  ### 24. [Entrwize](https://www.g2.com/products/entrwize/reviews)
  Entrwize provides complete and bespoke win-loss programs to B2B SaaS companies. This consists of a program of buyer and/or customer interviews and surveys, access to the custom-built Entrwize app, and quarterly executive read-outs. As human intelligence specialists, Entrwize discovers the reasons behind wins, losses or churns in more detail than other providers. This delivers clients a vast, searchable repository of information about their target buyers, competitors, product, and GTM effectiveness. Entrwize works with clients on an individual basis, aligning the program and app to clients&#39; business aims, CRM fields, and more. Entrwize offers pilot programs of various sizes, with rapid turnaround times.




**Seller Details:**

- **Seller:** [Entrwize](https://www.g2.com/sellers/entrwize)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/entrwize/ (1 employees on LinkedIn®)



  ### 25. [Graff Group](https://www.g2.com/products/graff-group/reviews)
  Graff Group provide insight to help you better understand customer audiences in a deep and intimate way. Our insight allows you to create strategic solutions to deepen, expand and solidify business relationships.




**Seller Details:**

- **Seller:** [Graff Group](https://www.g2.com/sellers/graff-group)
- **Year Founded:** 1993
- **HQ Location:** Eden Prairie, US
- **LinkedIn® Page:** https://www.linkedin.com/company/353658 (2 employees on LinkedIn®)





## Parent Category

[Business Services Providers](https://www.g2.com/categories/business-services)





