Best Win-Loss Analysis Services Providers

How Many Win-Loss Analysis Services Providers Products Does G2 Track?

Total Products under this Category: 32

Category Stats (Nov 2026)

  • Average Rating: 4.8/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: GreyRadius Consulting (+0.27%) - Among all products in this category, GreyRadius Consulting recorded the largest rating increase compared to last month

Last updated: November 12, 2026

How Does G2 Rank Win-Loss Analysis Services Providers Products?

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G2 Grid® for Win-Loss Analysis Services Providers

G2 Grid® for Win-Loss Analysis Services Providers plotting products by satisfaction and market presence

Highlighted products: GreyRadius Consulting, Clozd, TruVoice from Corporate Visions, Klue Win-Loss, Anova Consulting Group, Buried Wins, IcebergIQ, and Goldpan.

Underlying data: [Grid® JSON](https://www.g2.com/categories/win-loss-analysis-services/grids.json?focus%5B%5D=greyradius-consulting&focus%5B%5D=clozd-clozd&focus%5B%5D=truvoice-from-corporate-visions&focus%5B%5D=klue-win-loss&focus%5B%5D=anova-consulting-group&focus%5B%5D=buried-wins&focus%5B%5D=icebergiq&focus%5B%5D=goldpan)

GreyRadius Consulting

GreyRadius Consulting is a strategy and business consulting firm specialised in helping companies grow and transform. We offer market entry strategy, go-to-market planning and execution, business planning and growth, and new opportunity assessment. We partner with organizations to solve real challenges and unlock long-term value. Has over 20 years of work experience in the domain of strategy growth and consulting, and serves Middle East, and North Americas

Average Rating: 4.8/5.0

Total Reviews: 14

Who Is the Company Behind GreyRadius Consulting?

Who Uses This Product?

  • Company Size: 79% Small, 14% Medium

What Are Recent G2 Reviews of GreyRadius Consulting?

Clozd

Clozd is a leading voice-of-customer software solution that helps B2B revenue teams understand why customers make key decisions. Through candid, in-depth customer interviews, Clozd uncovers the real reasons behind wins, losses, retention, expansion, and churn. Clozd combines expert-led and AI-assisted interviews with purpose-built AI agents that transcribe, analyze, and organize feedback to surface the insights that matter most. Through the Clozd MCP, teams can also connect customer feedback directly to their AI tools, creating a reliable source of customer truth that informs strategy and decision-making. These insights help organizations improve their win rates, reduce churn, identify growth opportunities, and drive measurable revenue impact.

Average Rating: 4.8/5.0

Total Reviews: 297

Who Is the Company Behind Clozd?

  • Seller: Clozd
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Lehi, Utah
  • LinkedIn® Page: www.linkedin.com
    128 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Marketing Manager, Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 43% Large

What Are Recent G2 Reviews of Clozd?

What Are G2 Users Discussing About Clozd?

TruVoice from Corporate Visions

With TruVoice from Corporate Visions, you’ll tap into the perspective of your buyers to uncover why your deals end in wins, loses, or no decisions, so you can prioritize the right adjustments today to capture tomorrow’s revenue. When your buyer feedback is automatically collected, compiled, and analyzed with TruVoice, you’ll get comprehensive insights and recommendations around: - Why you’re winning or losing—overall, by segment, or by rep - How you compare to competitors - Which deals were winnable and the specific tipping points - Your sellers’ performance in the skills that influence win rates - Your price position and value perception Inform your go-to-market strategy, sales execution, product development, and customer experience with real-time, unbiased feedback from your buyers.

Average Rating: 4.6/5.0

Total Reviews: 114

Who Is the Company Behind TruVoice from Corporate Visions?

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Large, 37% Medium

What Are Recent G2 Reviews of TruVoice from Corporate Visions?

What Are G2 Users Discussing About TruVoice from Corporate Visions?

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Klue Win-Loss

Klue Win-Loss helps you capture and analyze objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Full Service Expertise: Your own dedicated research team Don’t sacrifice your bandwidth. Leverage your own dedicated team of experienced researchers to collect in-depth, objective feedback from your buyers. Self Serve Platform: Your in-house Win-Loss program Bring your expertise to the table. Centralize interviews, send automated surveys, and get a steady stream of insights so you can keep a pulse on your buyers.

Average Rating: 4.9/5.0

Total Reviews: 94

Who Is the Company Behind Klue Win-Loss?

  • Seller: Klue
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Vancouver, British Columbia
  • LinkedIn® Page: www.linkedin.com
    188 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Marketing Manager, Director, Product Marketing
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 63% Medium, 36% Large

What Are Recent G2 Reviews of Klue Win-Loss?

What Are G2 Users Discussing About Klue Win-Loss?

Anova Consulting Group

For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova's team of experienced consultants uncover the real reasons why our clients win and lose. Anova's experts interpret these findings to enable sales and product marketing and provide an action plan to win more business. Anova’s Consulting is a pioneer in win-loss analysis. Companies ranging from the Fortune 100 to early-stage disruptors have trusted Anova to provide them with up-to-date feedback on their sales execution, product offering, value articulation, and competitive landscape.

Average Rating: 4.7/5.0

Total Reviews: 98

Who Is the Company Behind Anova Consulting Group?

Who Uses This Product?

  • Top Industries: Financial Services, Computer Software
  • Company Size: 68% Large, 27% Medium

What Are Recent G2 Reviews of Anova Consulting Group?

What Are G2 Users Discussing About Anova Consulting Group?

Buried Wins

Buried Wins is a win/loss analysis agency specializing in buyer interview research and competitive intelligence for B2B software companies. The agency helps sales and marketing leaders understand why they win deals, why they lose deals, and why some of their best-fit buyers choose competitors without ever entering their sales pipeline. Buried Wins conducts one-on-one buyer interviews from three sources: Won and lost deals from a client's existing sales pipeline Lookalike buyers who match the client's ideal customer profile but chose a competitor before the client was shortlisted Former sellers from competing organizations This multi-source methodology gives clients visibility into competitive dynamics that internal tools cannot capture. Every engagement begins with internal interviews of the client team to align research objectives with business goals. Findings are delivered as weekly video clips of buyer interviews and an aggregated report designed to produce specific, actionable GTM recommendations. Clients also have ongoing access to their categorized interview data through Buried Insights, the agency's proprietary research platform. The deals a company never sees are often the most strategically important interviews to capture. Buried Wins interviews buyers who evaluated competitors without ever considering the client, surfacing how competitors earn trust earlier in the buying process and what it would take to get on the shortlist next time. Unlike venture-backed software such as Clozd and Klue, Buried Wins is an independent agency with direct founder involvement in every engagement. The agency offers flexible research inputs, quarter-to-quarter program adjustments, and pilot engagements for teams evaluating win/loss analysis for the first time.

Average Rating: 5.0/5.0

Total Reviews: 10

Who Is the Company Behind Buried Wins?

  • Seller: Buried Wins
  • Year Founded: 2023
  • HQ Location: Austin, US
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®
  • Ownership: Drew Giovannoli

Who Uses This Product?

  • Company Size: 60% Medium, 20% Small

What Are Recent G2 Reviews of Buried Wins?

IcebergIQ

IcebergIQ has conducted thousands of win/loss and churn interviews for B2B SaaS companies, gathering candid feedback from their prospects and customers. Our interviews are conducted using an internally developed Buyer As Hero® methodology that has demonstrated proven results since 2008. IcebergIQ is known for delivering deep insights and having close, collaborative relationships with customers, helping to inform their strategies by surfacing blind spots, competitive intelligence, and feedback along the buyer journey – from messaging to sales, signature, and onboarding right through to renewal. IcebergIQ typically works with CEOs, Marketing, Product Marketing, and Customer Success leaders as well as private equity and venture capital firms. Individual study or ongoing program types include win/loss and churn analysis, onboarding studies, health checks, and case studies, to name a few. Interviews can be delivered in English or French.

Average Rating: 4.9/5.0

Total Reviews: 14

Who Is the Company Behind IcebergIQ?

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 50% Large, 43% Medium

What Are Recent G2 Reviews of IcebergIQ?

Goldpan

Goldpan is an AI-driven buyer research company that conducts win-loss, buyer persona, and churn research for B2B businesses. Here's how we apply AI: - Our AI interviewers conduct detailed, probing interviews at scale, while our human interviewers conduct premium research interviews and engagements. Many engagements blend both. - Our AI analysis engine unearths trends and insights faster than ever before. - Our research leaders oversee every engagement, ensuring quality, depth and accuracy. Overall, B2B SaaS firms get more effective, higher quality and affordable research outcomes. Goldpan AI Beta Program Get pre-release access to our latest technology at a steep discount https://goldpan.ai/beta-signup/

Average Rating: 5.0/5.0

Total Reviews: 25

Who Is the Company Behind Goldpan?

  • Seller: Goldpan
  • Year Founded: 2021
  • HQ Location: Vancouver, CA
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 40% Small, 32% Medium

What Are Recent G2 Reviews of Goldpan?

What Are G2 Users Discussing About Goldpan?

PSP Enterprises

Since 1997, PSP has conducted thousands of customer win-loss interviews. PSP finds out how and why your customers make their competitive decisions and shows you the specific actions that will help you win you more business in the future. All PSP interviews are conducted by executive-level industry professionals. We put customer executives at ease and get them to talk. PSP’s confidential interviewing gets you the most candid and unbiased customer feedback. Conventional win/loss stops with an analysis of what happened in the past. PSP analytics forecast the revenue impact of competitive changes in the future—and help you optimize the competitive impact of your product and marketing investment.

Average Rating: 4.9/5.0

Total Reviews: 11

Who Is the Company Behind PSP Enterprises?

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 55% Medium, 36% Large

What Are Recent G2 Reviews of PSP Enterprises?

What Are G2 Users Discussing About PSP Enterprises?

Trinity

Trinity is a leading provider of Win Loss Analysis software and services, unlocking honest and actionable customer insight from every sales opportunity, win, lose or draw. Trinity has been the win/loss analysis partner for companies around the world for more than a decade. In 2022 we launched our automated win/loss review platform, to complement our consulting led reviews, allowing Trinity users to capture win/loss customer insights straight from their CRM. With Trinity, businesses extract specific customer insights on large, strategic deals and small/medium opportunities from one platform. Watch the game tape back on specific opportunities and understand exactly what influenced the sales outcome. Trinity’s AI capability allows businesses to easily track and measure their team's performance, identify areas for improvement and optimize their sales processes for maximum effectiveness.

Average Rating: 4.8/5.0

Total Reviews: 24

Who Is the Company Behind Trinity?

  • Seller: Trinity
  • Year Founded: 2011
  • HQ Location: Sydney, AU
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 46% Medium, 25% Small

What Are Recent G2 Reviews of Trinity?

Growth Velocity

Growth Velocity provides highly personalized Win/Loss Analysis for complex sales. Stakeholder buy-in is the essential challenge of impactful Win/Loss Analysis. Growth Velocity solves buy-in with interviews that are dynamic, not scripted and surface-level. Thorough analysis and actionable next steps. And debriefs and discussion with your cross-functional team. We've helped Reltio, InterSystems, and Akka increase pipeline quality, improve messaging, close product gaps, and upgrade the sales process and buying experience. We're a virtual team of five experts in B2B qualitative research, survey design and programming, quantitative analysis, and participant recruiting.

Average Rating: 5.0/5.0

Total Reviews: 6

Who Is the Company Behind Growth Velocity?

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 50% Medium, 33% Large

What Are Recent G2 Reviews of Growth Velocity?

What Are G2 Users Discussing About Growth Velocity?

Kaptify

Kaptify is a leading provider of Win/Loss services and software. We conduct interviews with prospective buyers to discover the real reasons you won or lost, and then deliver the insights back to you in our software platform. In addition to Win/Loss insights, Kaptify also delivers Win-back deals back to your sales pipeline. We're able to re-open 1 out of every 4 loss deals we interview, and on average we can drive about $500k of new revenue for every 100 interviews we conduct.

Average Rating: 4.8/5.0

Total Reviews: 6

Who Is the Company Behind Kaptify?

  • Seller: Kaptify
  • Year Founded: 2023
  • HQ Location: Brooklyn, US
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium, 17% Large

What Are Recent G2 Reviews of Kaptify?

WON

WON helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn. Pay-As-You-Go Win-Loss Interviews & Analysis Experience affordable, high quality win-loss interviews with pay-as-you-go pricing. Quick and easy setup – with no CRM integrations required.

Average Rating: 5.0/5.0

Total Reviews: 4

Who Is the Company Behind WON?

  • Seller: WON
  • HQ Location: North Bay, CA
  • LinkedIn® Page: www.linkedin.com
    246 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of WON?

What Are G2 Users Discussing About WON?

Win-Loss Advisors

Win-Loss Advisors is a research and advisory firm based in New Jersey. Founded in 2025, the company partners with B2B SaaS and service organizations across North America. Purposefully small by design, the firm works directly with executive teams at high-growth companies to uncover buyer insights that drive meaningful improvements in revenue performance. The firm specializes in conducting third-party win-loss and churn interviews with buyers and customers. These conversations reveal the true reasons behind purchase decisions, competitive losses, and customer churn. Insights are delivered through executive-ready reports that help teams refine messaging, improve sales execution, strengthen positioning, and inform retention strategy. Every engagement follows the proprietary REVEAL Method, a structured framework built for strategic impact. Respected for its clarity, speed, and business relevance, Win-Loss Advisors is trusted by sales, marketing, product, and customer success leaders. Its work supports board reporting, go-to-market planning, and competitive intelligence. Clients value the firm’s ability to turn raw buyer feedback into decisive action that aligns teams and accelerates growth.

Average Rating: 5.0/5.0

Total Reviews: 3

Who Is the Company Behind Win-Loss Advisors?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Win-Loss Advisors?

Clearsighted

Clearsighted provides bespoke win-loss programs, built on decades of HUMINT expertise. We deliver the most detail and nuance on reasons for wins and losses, in a format that is actionable. Clearsighted's programs consist of buyer and/or customer interviews (45mins average) access to the custom-built Clearsighted app, and quarterly executive read-outs. As human intelligence specialists, Clearsighted discovers the reasons behind wins, losses or churns in more detail than other providers. This delivers clients a vast, searchable repository of information about their target buyers, competitors, product, and GTM effectiveness. Clearsighted works with clients on an individual basis, aligning the program and app to clients' business aims, CRM fields, and more. Clearsighted is ideally suited to companies with an enterprise ICP and with complex or multi-product businesses. Clearsighted offers discounted pilot programs of either 10 or 15 interviews, completed within 8 weeks.

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind Clearsighted?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Clearsighted?

Julie Jung
JJ
Researched and written by Julie Jung
Updated October 3, 2024