# Best Win-Loss Analysis Services Providers

## How Many Win-Loss Analysis Services Providers Products Does G2 Track?

**Total Products under this Category:** 34

### Category Stats (Jul 2026)

- **Average Rating:** 4.79/5 The average rating of products in this category, based on all submitted ratings

_Last updated: July 24, 2026_

## How Does G2 Rank Win-Loss Analysis Services Providers Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 700+ Authentic Reviews
- 34+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Win-Loss Analysis Services Providers
 ![G2 Grid® for Win-Loss Analysis Services Providers plotting products by satisfaction and market presence](https://www.g2.com/categories/win-loss-analysis-services/grids.png?focus%5B%5D=88154&focus%5B%5D=86784&focus%5B%5D=114379&focus%5B%5D=114378&focus%5B%5D=1314404&focus%5B%5D=1849226&focus%5B%5D=167816&focus%5B%5D=114380)

Highlighted products: Clozd, TruVoice from Corporate Visions, Klue Win-Loss, Anova Consulting Group, IcebergIQ, Buried Wins, Goldpan, and PSP Enterprises.

Underlying data: [Grid® JSON](https://www.g2.com/categories/win-loss-analysis-services/grids.json?focus%5B%5D=clozd-clozd&focus%5B%5D=truvoice-from-corporate-visions&focus%5B%5D=klue-win-loss&focus%5B%5D=anova-consulting-group&focus%5B%5D=icebergiq&focus%5B%5D=buried-wins&focus%5B%5D=goldpan&focus%5B%5D=psp-enterprises)

### [Clozd](https://www.g2.com/products/clozd-clozd/reviews)

Clozd is the leading provider of software and services for win-loss analysis, which helps organizations identify their strengths and weaknesses, improve their win rates, build better products, and consistently uncover the real reasons they win and lose business. Founded in 2017 and headquartered in Lehi, Utah, Clozd has conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit clozd.com.

**Average Rating:** 4.8/5.0

**Total Reviews:** 291

#### Who Is the Company Behind Clozd?

- **Seller:** [Clozd](https://www.g2.com/sellers/clozd)
- **Company Website:** https://www.clozd.com
- **Year Founded:** 2017
- **HQ Location:** Lehi, Utah
- **Twitter:** @Clozd (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18022299/ (133 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Product Marketing Manager, Account Executive
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 51% Medium, 44% Large

#### What Are Recent G2 Reviews of Clozd?

**["AI-enabled Platform with Analytics, Transcripts & Audio"](https://www.g2.com/survey_responses/clozd-review-12868669)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/clozd-review-12868669)

**["Insightful Analytics with Exceptional Support"](https://www.g2.com/survey_responses/clozd-review-12724881)**

**Rating:** 4.5/5.0 stars

_— Rachel Z._

[Read full review](https://www.g2.com/survey_responses/clozd-review-12724881)

### [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews)

With TruVoice from Corporate Visions, you’ll tap into the perspective of your buyers to uncover why your deals end in wins, loses, or no decisions, so you can prioritize the right adjustments today to capture tomorrow’s revenue. When your buyer feedback is automatically collected, compiled, and analyzed with TruVoice, you’ll get comprehensive insights and recommendations around: - Why you’re winning or losing—overall, by segment, or by rep - How you compare to competitors - Which deals were winnable and the specific tipping points - Your sellers’ performance in the skills that influence win rates - Your price position and value perception Inform your go-to-market strategy, sales execution, product development, and customer experience with real-time, unbiased feedback from your buyers.

**Average Rating:** 4.6/5.0

**Total Reviews:** 114

#### Who Is the Company Behind TruVoice from Corporate Visions?

- **Seller:** [Corporate Visions](https://www.g2.com/sellers/corporate-visions-fc51c5a4-1030-40fa-b3fa-3ce7fa70b6df)
- **Company Website:** https://corporatevisions.com/
- **Year Founded:** 1984
- **HQ Location:** Mesa, AZ 
- **Twitter:** @CorpV (4,128 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/corporate-visions-inc-/ (274 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Large, 37% Medium

#### What Are Recent G2 Reviews of TruVoice from Corporate Visions?

**["TruVoice thoughtfully solves problems"](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-11348023)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-11348023)

**["Great tool for win / loss and competitive analysis"](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-11362038)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/truvoice-from-corporate-visions-review-11362038)

### [Klue Win-Loss](https://www.g2.com/products/klue-win-loss/reviews)

Klue Win-Loss helps you capture and analyze objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Full Service Expertise: Your own dedicated research team Don’t sacrifice your bandwidth. Leverage your own dedicated team of experienced researchers to collect in-depth, objective feedback from your buyers. Self Serve Platform: Your in-house Win-Loss program Bring your expertise to the table. Centralize interviews, send automated surveys, and get a steady stream of insights so you can keep a pulse on your buyers.

**Average Rating:** 4.9/5.0

**Total Reviews:** 94

#### Who Is the Company Behind Klue Win-Loss?

- **Seller:** [Klue](https://www.g2.com/sellers/klue)
- **Company Website:** https://klue.com
- **Year Founded:** 2015
- **HQ Location:** Vancouver, British Columbia
- **Twitter:** @kluein (990 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10256524/ (195 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Product Marketing Manager, Director, Product Marketing
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Medium, 36% Large

#### What Are Recent G2 Reviews of Klue Win-Loss?

**["Stellar Relationship, Follow-up, and Insights"](https://www.g2.com/survey_responses/klue-win-loss-review-10309954)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/klue-win-loss-review-10309954)

**["If you don't have a place for all your competitive intelligence, you need this"](https://www.g2.com/survey_responses/klue-win-loss-review-11922521)**

**Rating:** 4.0/5.0 stars

_— Sarah A._

[Read full review](https://www.g2.com/survey_responses/klue-win-loss-review-11922521)

### [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews)

For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova's team of experienced consultants uncover the real reasons why our clients win and lose. Anova's experts interpret these findings to enable sales and product marketing and provide an action plan to win more business. Anova’s Consulting is a pioneer in win-loss analysis. Companies ranging from the Fortune 100 to early-stage disruptors have trusted Anova to provide them with up-to-date feedback on their sales execution, product offering, value articulation, and competitive landscape.

**Average Rating:** 4.7/5.0

**Total Reviews:** 98

#### Who Is the Company Behind Anova Consulting Group?

- **Seller:** [Anova Consulting Group](https://www.g2.com/sellers/anova-consulting-group)
- **Year Founded:** 2004
- **HQ Location:** Brookline, Massachusetts
- **Twitter:** @AnovaCG (51 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1017673/ (25 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 68% Large, 27% Medium

#### What Are Recent G2 Reviews of Anova Consulting Group?

**["Anova, a strong and insightful voice of the customer partner"](https://www.g2.com/survey_responses/anova-consulting-group-review-9167464)**

**Rating:** 5.0/5.0 stars

_— Jonathan G._

[Read full review](https://www.g2.com/survey_responses/anova-consulting-group-review-9167464)

**["Expert Analysis Boosts Product Development"](https://www.g2.com/survey_responses/anova-consulting-group-review-11985091)**

**Rating:** 5.0/5.0 stars

_— Tharun K._

[Read full review](https://www.g2.com/survey_responses/anova-consulting-group-review-11985091)

### [IcebergIQ](https://www.g2.com/products/icebergiq/reviews)

IcebergIQ has conducted thousands of win/loss and churn interviews for B2B SaaS companies, gathering candid feedback from their prospects and customers. Our interviews are conducted using an internally developed Buyer As Hero® methodology that has demonstrated proven results since 2008. IcebergIQ is known for delivering deep insights and having close, collaborative relationships with customers, helping to inform their strategies by surfacing blind spots, competitive intelligence, and feedback along the buyer journey – from messaging to sales, signature, and onboarding right through to renewal. IcebergIQ typically works with CEOs, Marketing, Product Marketing, and Customer Success leaders as well as private equity and venture capital firms. Individual study or ongoing program types include win/loss and churn analysis, onboarding studies, health checks, and case studies, to name a few. Interviews can be delivered in English or French.

**Average Rating:** 4.9/5.0

**Total Reviews:** 14

#### Who Is the Company Behind IcebergIQ?

- **Seller:** [IcebergIQ](https://www.g2.com/sellers/icebergiq)
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/icebergiq/ (12 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 50% Large, 43% Medium

#### What Are Recent G2 Reviews of IcebergIQ?

**["Top notch very professional Win Loss Reporting Analysis"](https://www.g2.com/survey_responses/icebergiq-review-11778540)**

**Rating:** 5.0/5.0 stars

_— Greg C._

[Read full review](https://www.g2.com/survey_responses/icebergiq-review-11778540)

**["Deep customer insights from a team that takes the time to truly understand your business"](https://www.g2.com/survey_responses/icebergiq-review-10817696)**

**Rating:** 5.0/5.0 stars

_— Dan A._

[Read full review](https://www.g2.com/survey_responses/icebergiq-review-10817696)

### [Buried Wins](https://www.g2.com/products/buried-wins/reviews)

Buried Wins is a win/loss analysis agency specializing in buyer interview research and competitive intelligence for B2B software companies. The agency helps sales and marketing leaders understand why they win deals, why they lose deals, and why some of their best-fit buyers choose competitors without ever entering their sales pipeline. Buried Wins conducts one-on-one buyer interviews from three sources: Won and lost deals from a client's existing sales pipeline Lookalike buyers who match the client's ideal customer profile but chose a competitor before the client was shortlisted Former sellers from competing organizations This multi-source methodology gives clients visibility into competitive dynamics that internal tools cannot capture. Every engagement begins with internal interviews of the client team to align research objectives with business goals. Findings are delivered as weekly video clips of buyer interviews and an aggregated report designed to produce specific, actionable GTM recommendations. Clients also have ongoing access to their categorized interview data through Buried Insights, the agency's proprietary research platform. The deals a company never sees are often the most strategically important interviews to capture. Buried Wins interviews buyers who evaluated competitors without ever considering the client, surfacing how competitors earn trust earlier in the buying process and what it would take to get on the shortlist next time. Unlike venture-backed software such as Clozd and Klue, Buried Wins is an independent agency with direct founder involvement in every engagement. The agency offers flexible research inputs, quarter-to-quarter program adjustments, and pilot engagements for teams evaluating win/loss analysis for the first time.

**Average Rating:** 5.0/5.0

**Total Reviews:** 10

#### Who Is the Company Behind Buried Wins?

- **Seller:** [Buried Wins](https://www.g2.com/sellers/buried-wins)
- **Year Founded:** 2023
- **HQ Location:** Austin, US
- **LinkedIn® Page:** https://www.linkedin.com/company/buried-wins/ (6 employees on LinkedIn®)
- **Ownership:** Drew Giovannoli

#### Who Uses This Product?

- **Company Size:** 60% Medium, 20% Small

#### What Are Recent G2 Reviews of Buried Wins?

**["Exceptional, Actionable Insights with a True Partner Approach"](https://www.g2.com/survey_responses/buried-wins-review-13022045)**

**Rating:** 5.0/5.0 stars

_— Andy S._

[Read full review](https://www.g2.com/survey_responses/buried-wins-review-13022045)

**["Buried Wins: Creative, Collaborative Win/Loss Research with Seamless Claude Integration"](https://www.g2.com/survey_responses/buried-wins-review-13047391)**

**Rating:** 5.0/5.0 stars

_— Heather C._

[Read full review](https://www.g2.com/survey_responses/buried-wins-review-13047391)

### [Goldpan](https://www.g2.com/products/goldpan/reviews)

Goldpan is an AI-driven buyer research company that conducts win-loss, buyer persona, and churn research for B2B businesses. Here's how we apply AI: - Our AI interviewers conduct detailed, probing interviews at scale, while our human interviewers conduct premium research interviews and engagements. Many engagements blend both. - Our AI analysis engine unearths trends and insights faster than ever before. - Our research leaders oversee every engagement, ensuring quality, depth and accuracy. Overall, B2B SaaS firms get more effective, higher quality and affordable research outcomes. Goldpan AI Beta Program Get pre-release access to our latest technology at a steep discount https://goldpan.ai/beta-signup/

**Average Rating:** 5.0/5.0

**Total Reviews:** 25

#### Who Is the Company Behind Goldpan?

- **Seller:** [Goldpan](https://www.g2.com/sellers/goldpan)
- **Year Founded:** 2021
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/goldpan-io/ (5 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 40% Small, 32% Medium

#### What Are Recent G2 Reviews of Goldpan?

**["Fantastic team to work with, extremely thorough, knowledgeable, and professional"](https://www.g2.com/survey_responses/goldpan-review-9357090)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/goldpan-review-9357090)

**["Professional Team that provided us excellent insight into our Members"](https://www.g2.com/survey_responses/goldpan-review-9733344)**

**Rating:** 5.0/5.0 stars

_— James D._

[Read full review](https://www.g2.com/survey_responses/goldpan-review-9733344)

### [PSP Enterprises](https://www.g2.com/products/psp-enterprises/reviews)

Since 1997, PSP has conducted thousands of customer win-loss interviews. PSP finds out how and why your customers make their competitive decisions and shows you the specific actions that will help you win you more business in the future. All PSP interviews are conducted by executive-level industry professionals. We put customer executives at ease and get them to talk. PSP’s confidential interviewing gets you the most candid and unbiased customer feedback. Conventional win/loss stops with an analysis of what happened in the past. PSP analytics forecast the revenue impact of competitive changes in the future—and help you optimize the competitive impact of your product and marketing investment.

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### Who Is the Company Behind PSP Enterprises?

- **Seller:** [PSP Enterprises](https://www.g2.com/sellers/psp-enterprises)
- **Year Founded:** 1905
- **HQ Location:** Middlesex, New Jersey
- **LinkedIn® Page:** https://www.linkedin.com/company/psp-enterprise (12 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 55% Medium, 36% Large

#### What Are Recent G2 Reviews of PSP Enterprises?

**["Highly Personalized Service for Win/Loss Analysis"](https://www.g2.com/survey_responses/psp-enterprises-review-9348585)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/psp-enterprises-review-9348585)

**["Valuable Win/Loss Deal Insights to Support Growth Strategy"](https://www.g2.com/survey_responses/psp-enterprises-review-9329024)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/psp-enterprises-review-9329024)

### [Trinity](https://www.g2.com/products/trinity-trinity/reviews)

Trinity is a leading provider of Win Loss Analysis software and services, unlocking honest and actionable customer insight from every sales opportunity, win, lose or draw. Trinity has been the win/loss analysis partner for companies around the world for more than a decade. In 2022 we launched our automated win/loss review platform, to complement our consulting led reviews, allowing Trinity users to capture win/loss customer insights straight from their CRM. With Trinity, businesses extract specific customer insights on large, strategic deals and small/medium opportunities from one platform. Watch the game tape back on specific opportunities and understand exactly what influenced the sales outcome. Trinity’s AI capability allows businesses to easily track and measure their team's performance, identify areas for improvement and optimize their sales processes for maximum effectiveness.

**Average Rating:** 4.8/5.0

**Total Reviews:** 24

#### Who Is the Company Behind Trinity?

- **Seller:** [Trinity](https://www.g2.com/sellers/trinity)
- **Year Founded:** 2011
- **HQ Location:** Sydney, AU
- **Twitter:** @TrinityPerspect (1,726 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/usetrinity/ (9 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 46% Medium, 25% Small

#### What Are Recent G2 Reviews of Trinity?

**["Brilliant - Cian and his team are the best in the business."](https://www.g2.com/survey_responses/trinity-review-9426338)**

**Rating:** 5.0/5.0 stars

_— Anthony R._

[Read full review](https://www.g2.com/survey_responses/trinity-review-9426338)

**["Easy to use and"](https://www.g2.com/survey_responses/trinity-review-8257739)**

**Rating:** 4.5/5.0 stars

_— Donncha L._

[Read full review](https://www.g2.com/survey_responses/trinity-review-8257739)

### [GreyRadius Consulting](https://www.g2.com/products/greyradius-consulting/reviews)

GreyRadius Consulting is a strategy and business consulting firm specialised in helping companies grow and transform. We offer market entry strategy, go-to-market planning and execution, business planning and growth, and new opportunity assessment. We partner with organizations to solve real challenges and unlock long-term value. Has over 20 years of work experience in the domain of strategy growth and consulting, and serves Middle East, and North Americas

**Average Rating:** 4.8/5.0

**Total Reviews:** 10

#### Who Is the Company Behind GreyRadius Consulting?

- **Seller:** [GreyRadius Consulting](https://www.g2.com/sellers/greyradius-consulting)
- **Year Founded:** 2015
- **HQ Location:** Delhi, IN
- **Twitter:** @GreyRadius\_GR (15 Twitter followers)
- **LinkedIn® Page:** https://in.linkedin.com/company/greyradius (15 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 70% Small, 20% Medium

#### What Are Recent G2 Reviews of GreyRadius Consulting?

**["Exceptional Strategic Insights & Business Growth"](https://www.g2.com/survey_responses/greyradius-consulting-review-13091632)**

**Rating:** 4.5/5.0 stars

_— PURNENDU K._

[Read full review](https://www.g2.com/survey_responses/greyradius-consulting-review-13091632)

**["Helped us define our positioning more clearly."](https://www.g2.com/survey_responses/greyradius-consulting-review-13091983)**

**Rating:** 4.5/5.0 stars

_— Saumitra S._

[Read full review](https://www.g2.com/survey_responses/greyradius-consulting-review-13091983)

### [Growth Velocity](https://www.g2.com/products/growth-velocity/reviews)

Growth Velocity provides highly personalized Win/Loss Analysis for complex sales. Stakeholder buy-in is the essential challenge of impactful Win/Loss Analysis. Growth Velocity solves buy-in with interviews that are dynamic, not scripted and surface-level. Thorough analysis and actionable next steps. And debriefs and discussion with your cross-functional team. We've helped Reltio, InterSystems, and Akka increase pipeline quality, improve messaging, close product gaps, and upgrade the sales process and buying experience. We're a virtual team of five experts in B2B qualitative research, survey design and programming, quantitative analysis, and participant recruiting.

**Average Rating:** 5.0/5.0

**Total Reviews:** 6

#### Who Is the Company Behind Growth Velocity?

- **Seller:** [Growth Velocity](https://www.g2.com/sellers/growth-velocity)
- **Year Founded:** 2016
- **HQ Location:** San Francisco, US
- **Twitter:** @growthveloc (25 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/growth-velocity (1 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 50% Medium, 33% Large

#### What Are Recent G2 Reviews of Growth Velocity?

**["Deeply Insightful Hi-tech Customer Interviews and Analysis"](https://www.g2.com/survey_responses/growth-velocity-review-7857972)**

**Rating:** 5.0/5.0 stars

_— Peter F._

[Read full review](https://www.g2.com/survey_responses/growth-velocity-review-7857972)

**["In-Depth Feedback Analysis with Exceptional Interviewing"](https://www.g2.com/survey_responses/growth-velocity-review-12406271)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/growth-velocity-review-12406271)

### [Kaptify](https://www.g2.com/products/kaptify/reviews)

Kaptify is a leading provider of Win/Loss services and software. We conduct interviews with prospective buyers to discover the real reasons you won or lost, and then deliver the insights back to you in our software platform. In addition to Win/Loss insights, Kaptify also delivers Win-back deals back to your sales pipeline. We're able to re-open 1 out of every 4 loss deals we interview, and on average we can drive about $500k of new revenue for every 100 interviews we conduct.

**Average Rating:** 4.8/5.0

**Total Reviews:** 6

#### Who Is the Company Behind Kaptify?

- **Seller:** [Kaptify](https://www.g2.com/sellers/kaptify)
- **Year Founded:** 2023
- **HQ Location:** Brooklyn, US
- **LinkedIn® Page:** https://www.linkedin.com/company/kaptify/ (2 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 67% Medium, 17% Small

#### What Are Recent G2 Reviews of Kaptify?

**["Collaborative Team and Fair Pricing—A Great Partner"](https://www.g2.com/survey_responses/kaptify-review-12978069)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/kaptify-review-12978069)

**["Valuable User Feedback for Business Insights"](https://www.g2.com/survey_responses/kaptify-review-12415222)**

**Rating:** 4.0/5.0 stars

_— Evan H._

[Read full review](https://www.g2.com/survey_responses/kaptify-review-12415222)

### [WON](https://www.g2.com/products/won/reviews)

WON helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn. Pay-As-You-Go Win-Loss Interviews & Analysis Experience affordable, high quality win-loss interviews with pay-as-you-go pricing. Quick and easy setup – with no CRM integrations required.

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### Who Is the Company Behind WON?

- **Seller:** [WON](https://www.g2.com/sellers/won)
- **HQ Location:** North Bay, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/wonstudio/ (251 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of WON?

**["WON provided exception support to launch our Win-Loss program"](https://www.g2.com/survey_responses/won-review-8545676)**

**Rating:** 5.0/5.0 stars

_— Daniel V._

[Read full review](https://www.g2.com/survey_responses/won-review-8545676)

**["Best Win/Loss Vendor for a Scaling Startup"](https://www.g2.com/survey_responses/won-review-10393239)**

**Rating:** 5.0/5.0 stars

_— Verified User in Primary/Secondary Education_

[Read full review](https://www.g2.com/survey_responses/won-review-10393239)

### [Win-Loss Advisors](https://www.g2.com/products/win-loss-advisors/reviews)

Win-Loss Advisors is a research and advisory firm based in New Jersey. Founded in 2025, the company partners with B2B SaaS and service organizations across North America. Purposefully small by design, the firm works directly with executive teams at high-growth companies to uncover buyer insights that drive meaningful improvements in revenue performance. The firm specializes in conducting third-party win-loss and churn interviews with buyers and customers. These conversations reveal the true reasons behind purchase decisions, competitive losses, and customer churn. Insights are delivered through executive-ready reports that help teams refine messaging, improve sales execution, strengthen positioning, and inform retention strategy. Every engagement follows the proprietary REVEAL Method, a structured framework built for strategic impact. Respected for its clarity, speed, and business relevance, Win-Loss Advisors is trusted by sales, marketing, product, and customer success leaders. Its work supports board reporting, go-to-market planning, and competitive intelligence. Clients value the firm’s ability to turn raw buyer feedback into decisive action that aligns teams and accelerates growth.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### Who Is the Company Behind Win-Loss Advisors?

- **Seller:** [Win-Loss Advisors](https://www.g2.com/sellers/win-loss-advisors)
- **Year Founded:** 2025
- **HQ Location:** Marlton, US
- **LinkedIn® Page:** https://www.linkedin.com/company/win-loss-advisors (1 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Win-Loss Advisors?

**["Helpful partner for win-loss research"](https://www.g2.com/survey_responses/win-loss-advisors-review-11325076)**

**Rating:** 5.0/5.0 stars

_— Steve C._

[Read full review](https://www.g2.com/survey_responses/win-loss-advisors-review-11325076)

**["Great partner for win-loss interviews"](https://www.g2.com/survey_responses/win-loss-advisors-review-11322293)**

**Rating:** 5.0/5.0 stars

_— Rob K._

[Read full review](https://www.g2.com/survey_responses/win-loss-advisors-review-11322293)

### [Egress Solutions](https://www.g2.com/products/egress-solutions/reviews)

Egress helps companies define and create the innovative products your market wants. Every client is different, but our process allows us to start wherever you are and help your organization make rapid progress.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Egress Solutions?

- **Seller:** [Egress Solutions](https://www.g2.com/sellers/egress-solutions)
- **Year Founded:** 2006
- **HQ Location:** San Ramon, US
- **Twitter:** @EgressSolutions (22 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2887924 (7 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Large

#### What Are Recent G2 Reviews of Egress Solutions?

**["good service"](https://www.g2.com/survey_responses/egress-solutions-review-7263104)**

**Rating:** 5.0/5.0 stars

_— Tracey G._

[Read full review](https://www.g2.com/survey_responses/egress-solutions-review-7263104)

**["Get the best out of Egress Solutions"](https://www.g2.com/survey_responses/egress-solutions-review-8626325)**

**Rating:** 4.0/5.0 stars

_— Fidometa A._

[Read full review](https://www.g2.com/survey_responses/egress-solutions-review-8626325)

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[Browse Win-Loss Analysis Services Themes](/categories/win-loss-analysis-services/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated October 3, 2024

Win-loss analysis services providers offer research services to help businesses refine ineffective sales tactics. Providers improve a sales team’s competitive win rate by researching the sales team’s approach and analyzing lost customer and prospect feedback through interviews or surveys.

These providers help businesses that are struggling to win sales or are losing customers. Businesses benefit from win-loss analysis services providers when they don’t know what specific aspect of their sales methodology isn’t working. Providers typically help boost the effectiveness of existing sales tactics by improving demos, presentations, and customer support practices. They also help deliver key insights by obtaining feedback from lost customers and prospects regarding the sales team’s approach. Feedback questions generally involve topics about satisfaction and competitive intelligence.

Businesses may also benefit from hiring [sales training services providers](https://www.g2.com/categories/sales-training) alongside, or in place of win-loss analysis services providers, for a more general sales consultation. Sales training providers center on a team’s overall sales methodology, while win-loss analysis services providers focus on fixing ineffective sales practices that lead to losing customers and prospects.

To qualify for inclusion in the Win-Loss Analysis Services Providers category, a provider must:

- Perform and deliver feedback analysis involving lost customers or prospects
- Provide sales teams with win-loss insight reports or in-person win-loss analysis
- Help sales teams craft a new sales approach or adjust existing sales tactics based on the results of the analysis

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