# Klue Win-Loss Reviews **Vendor:** Klue **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.9/5.0 **Total Reviews:** 94 ## About Klue Win-Loss Klue Win-Loss helps you capture and analyze objective feedback from your buyers to remove bias from decisions being made about your product and go-to-market strategy. Full Service Expertise: Your own dedicated research team Don’t sacrifice your bandwidth. Leverage your own dedicated team of experienced researchers to collect in-depth, objective feedback from your buyers. Self Serve Platform: Your in-house Win-Loss program Bring your expertise to the table. Centralize interviews, send automated surveys, and get a steady stream of insights so you can keep a pulse on your buyers. ## Klue Win-Loss Reviews ### 1. If you don't have a place for all your competitive intelligence, you need this **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah A. | Senior Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Klue Win-Loss?** I appreciate how user-friendly this platform is. It's one of the simplest tools to get started with, requiring very little onboarding. My team can easily access information on any competitor, where we've outlined our comparisons, battlecards, overviews, as well as each competitor's strengths, weaknesses, and any recent news we need to be aware of. I also like that I can see when something was last updated. **What do you dislike about Klue Win-Loss?** This is a fantastic tool, though I am concerned that not all GTM teams within our organization are making use of it. Additionally, we use Crayon and have other places where we store competitive intelligence, which sometimes leads to information being spread across different platforms. **Recommendations to others considering Klue Win-Loss:** If you don't already have a centralized space to keep track of all your competitors, a platform like this is essential. When fully implemented across both sales and customer success teams, you can gauge its impact through improved retention rates and an increase in upsells or new deals closed. With competition at an all-time high and new AI features being launched constantly, it's more important than ever to have a transparent system that equips your teams with the resources they need to engage in these critical conversations. **What problems is Klue Win-Loss solving and how is that benefiting you?** Klue enables our GTM teams to have competitor battlecards readily available for our Customer Success, Sales, Partner, and Renewals teams. We also maintain information on why a prospect might choose a particular competitor, the weaknesses of those companies, and our top three selling points against each competitor, among other insights. This preparation allows us to approach prospects confidently, clearly demonstrating how we compare and why we are the better choice. ### 2. Stellar Relationship, Follow-up, and Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Klue Win-Loss?** The team are highly responsive, great at project managing, and excellent at delivering high quality insights in a timely fashion, plus they are generally a joy to work with. Their expertise in interview best practices helps us get answers to our questions from our customers and prospects without bias. The platform's product team are highly inquisitive and receptive to customer feedback. The verbatim quotes from these interviews, both positive and constructive, are highly motivating for our GTM teams at an individual contributor level, and helpful for strategy at the leadership level. Julie Snyder and Alexis Yeh have been phenominal to work with and I intend to work with them through the rest of my career whenever possible. **What do you dislike about Klue Win-Loss?** Originally, the win-loss insights weren't very deeply incorporated into the rest of the product, but I see incremental improvements. I also see they are trying to automate more of their processes through integrations, better use of tagging, etc. **Recommendations to others considering Klue Win-Loss:** Consider including churn/account health interviews in your program. We didn't have a ton of interviewees who had both a win interview and a churn/account health interview, but I am sure when we have enough to see patterns, that that insight will be helpful in improving our customer experience. **What problems is Klue Win-Loss solving and how is that benefiting you?** Conducting third-party outreach and interviews of our wins and losses, plus churned and at risk customer accounts. Synthesizing the qualitative data for better insights and recommendations on how to action on insights. Platform to view all the interviews as raw transcripts, reports, and quantify win-loss reasons. ### 3. Great service, great product, great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Klue Win-Loss?** The team. They've been a pleasure to work with throughout. **What do you dislike about Klue Win-Loss?** Nothing so far! They've been great to work with and the platform is solid. **What problems is Klue Win-Loss solving and how is that benefiting you?** We don't have the resources to manage an extensive win-loss interview program on our own. Klue's win-loss team is professional, organized, and thorough. And they unlock great insights that we can use to convert at a higher rate. ### 4. Great Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Emma R. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Klue Win-Loss?** After initially handing off our data, DoubleCheck Research by Klue handles the totality of our Win-Loss program, simplifying the process and allowing us to sit back and reap the rewards. From conducting outreach and interviews to building out the reports, DoubleCheck finds critical insights to inform our marketing approach, evaluate our sales process, and more. **What do you dislike about Klue Win-Loss?** DoubleCheck is currently transitioning from a third-party dashboard to its own in-house platform. Transitions are always tricky, but having a single source of truth for all Win-Loss data will ultimately optimize the customer experience. Plus, having two different dashboards to go to during the transition period gives us multiple ways to visualize our data. **Recommendations to others considering Klue Win-Loss:** In addition to delivering great insights, DoubleCheck’s team is thorough and easy to work with, and if you utilize both DoubleCheck and Klue, it gives you a complete overview of your competitive landscape in a single platform. **What problems is Klue Win-Loss solving and how is that benefiting you?** The insights we’ve received from our Win-Loss program have reaffirmed that we’re on the right path and that we’re in tune with the market and our customers, while also delivering fresh insights on blind spots like our sales process efficiency and marketing effectiveness. ### 5. We've Tried Them All, but DoubleCheck by Klue is the Best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Klue Win-Loss?** They're incredibly organized and they have a process that just works. We'd used 3 other vendors before but none of them had as thorough of a process for aligning stakeholder priorities with the interivew guide or pre-interview survey that DoubleCheck uses as part of their process. With DoubleCheck its clear they know how to conduct interviews without reading word for word off of a script - this was NOT our experience with other W/L vedors - including Clozd. **What do you dislike about Klue Win-Loss?** Nothing. They exceeded my expecations and we view them as a critical part of our team. **Recommendations to others considering Klue Win-Loss:** DoubleCheck isn't selling a W/L dashboard like some of the other W/L firms out there. They're selling their process and their interivewing skills. We struggled to find the right partner for almost a year but after 3 "pilot" interviews with DoubleCheck we knew that search was over. They're making our business better. Plain and simple. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck manages and conducts interviews with our customers on behalf of my firm. They help us not only understand why we won/lost or churned an account but what we can do to win back that customer or maintain account health. The research that DoubleCheck conducts for us directly feeds into GTM planning and execution. They're helping us make organiziational changes across Sales, Marketing and Business Operations just to name a few. ### 6. DoubleCheck (Klue) is best in the business for Win Loss Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Klue Win-Loss?** DoubleCheck actually cares about the success of the program. They are essentially an extension of your own team. The team I worked with (Robert and Andre) were highly invested in making us successful and driving the program through each step. They worked to learn all of the ins and outs of the business very quickly. I highly recommend this team. Recruiting-wise, Robert was organized and efficient, and he was flexible with the way we chose to approach reaching out to our customers and prospects. Analysis-wise, Andre and the data team worked tirelessly to make sure our executive summary deck was executed in a way that worked for the business and our executive team. Lots of work went into this and they made iterations VERY fast. **What do you dislike about Klue Win-Loss?** There isn't anything I dislike about the team I worked with. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck is helping our competitive intel team scale by completing win-loss interviews and pulling trends/insights into an executive summary analysis. The amount of time they've saved us with completing the actual interviews and identifying trends is worth every penny. The results successfully allowed me to be able to provide to actionable recommendations to the business. ### 7. Honestly, the most seamless research project I've ever completed. **Rating:** 5.0/5.0 stars **Reviewed by:** Karen P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Klue Win-Loss?** I have to say - the guidance and knowledge of Julie Snyder and Alexis Yeh was an invaluable added benefit. They were communicative, willing to tell us when they thought there was a better way to proceed, and they were very responsive. **What do you dislike about Klue Win-Loss?** Nothing. I've never had a better research experience. **Recommendations to others considering Klue Win-Loss:** If you are looking for expertise in Win/Loss Analysis - look no further. The team at DoubleCheck Research by Klue know exactly how to get the answers and insights you are looking for. And, they do it with grace, candor and kindness. I would never look at other vendors in this space for this type of work, after the experience I just had with DoubleCheck. **What problems is Klue Win-Loss solving and how is that benefiting you?** I've done a LOT of market research in my career. We worked with DoubleCheck Research by Klue to better understand why our customers do or do not purchase our products when evaluating options within our space. It has been a huge benefit to be able to articulate, with actual data to bolster the facts, the changes necessary to drive growth for us in this market. ### 8. The value we get for the cost of the program is phenomenal!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2023 **What do you like best about Klue Win-Loss?** The research team is collaborative, responsive, throrough, and communicates with us very well. They are great partners and provide us with excellent insights!! **What do you dislike about Klue Win-Loss?** I really can't think of anything negative. **Recommendations to others considering Klue Win-Loss:** Highly recommended!! **What problems is Klue Win-Loss solving and how is that benefiting you?** The win/loss program is providing us objective insights into the buying process and into how the market views our solution that we didn't have previously. ### 9. Partnering with DoubleCheck Research by Klue has been a winning experience for our team **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Klue Win-Loss?** DoubleCheck Research by Klue offers top-notch customer service and consistently meets with our internal team to ensure a smooth Win / Loss program. **What do you dislike about Klue Win-Loss?** The downside of working with DoubleCheck Research by Klue is staff turnover. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck Research by Klue has helped our team create an internal Win / Loss program at Teradata. The group conducts unbiased interviews with our customers and has fulfilled 93 interviews to date. ### 10. Consistent expertise and reliable execution **Rating:** 5.0/5.0 stars **Reviewed by:** Nick V. | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Klue Win-Loss?** Consistently detailed and thoughtful research. **What do you dislike about Klue Win-Loss?** I can't think of anything that I dislike. At times they can be busy with competing priorities, but they are good about communicating any delays. **What problems is Klue Win-Loss solving and how is that benefiting you?** Doublecheck helps us to conduct win-loss, churn and renewal-related surveys and interviews with clients and prospects. They conduct the research, provide analysis about the results and make reccomendations about about to improve the program. ### 11. An incredible team of experienced win-loss experts. Valuable part of our product marketing team. **Rating:** 5.0/5.0 stars **Reviewed by:** Jason O. | Director, Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Klue Win-Loss?** DoubleCheck has helped us establish a process and methodology around HOW we conduct our win-loss program. They are experts in their field and feel like a natural extension of our product marketing organization. In addition, the biggest value I see is their in-depth approach to research and analysis. In a short time, it feels like they really understand our business and are constantly delivering valuable data and insights from their interviews. I also expected the process of sourcing and scheduling interviews to be more difficult than it has been. It's been smooth sailing. **What do you dislike about Klue Win-Loss?** I can't think of anything I dislike at the point. **Recommendations to others considering Klue Win-Loss:** As a product marketing leader, I feel like win-loss naturally fits within your product marketing or compete programs vs. with sales or product. That said, you'll have much more success and fewer headaches if you have the buy-in of your sales team. Supportive reps that are eager to help make introductions will make your life a lot easier. It's important that they understand the value of the program. **What problems is Klue Win-Loss solving and how is that benefiting you?** Before DoubleCheck, we didn't have a strategic or consistent approach to win-loss. Our interviews and analysis of the data were ad hoc. They weren't driving important business insights and decisions. ### 12. Nuanced industry knowledge, responsive and proactive thought partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Klue Win-Loss?** The conversation is continuous and our research team is constantly adapting their interview approach based on emerging insights and trends. This allows us to move from anecdotes to facts to insights to action. **What do you dislike about Klue Win-Loss?** The quantitative pre-interview survey elements are clunky to download and process. Specifically, cutting the insights by outcome or demographic elements is difficult to do in the tool, requiring the user to download and cut the data outside the system. **Recommendations to others considering Klue Win-Loss:** Understand what will drive value to your organization in using a third party research vendor. For us, that was deep industry knowledge and a seasoned research team that can bring in insights from past experience and a nuanced understanding of the industry dynamics. We selected DoubleCheck after a detailed and competitive selection process and have been impressed with the insights they have delivered. **What problems is Klue Win-Loss solving and how is that benefiting you?** Doublecheck is helping with our market analysis. We've developed a better understanding of what is driving decisions and what our customers care about in order to evolve our product and approach. ### 13. Long-term partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Klue Win-Loss?** I appreciate their flexibility and willingness to put our best interests ahead of their bottom line. They used to conduct win/loss surveys in addition to interviews. When we decided to move the survey work in-house, they were very understanding and helped make that transition smooth. There was no awkwardness, no animosity, just great support, like a true partner. **What do you dislike about Klue Win-Loss?** DoubleCheck has gotten to know our industry very well since we've been working together for years, but there's no replacing your own internal analysis of the findings. It's impossible for them to know what elements might be hot topics internally or what insights might be a goldmine, so sometimes little things get missed. That said, I think they do better than most of our service partners and I don't think any external vendor can it 100% right. DoubleCheck gets us 95% of the way there and it's worth every penny! **Recommendations to others considering Klue Win-Loss:** For companies seeking DoubleCheck's services, I encourage you to do some homework to determine how you plan to make the insights from your win/loss program actionable. DoubleCheck can't do that for you and you won't be successful if you simply deliver interesting transripts. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck has been our win/loss program partner for years. Their services help us better understand why prospective clients decide to go with our competitors or us, and they serve up those insights in a brief summary format that we share directly with Sales Leadership. ### 14. Incredible service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Klue Win-Loss?** They are incredibly organized, personable, and effective. **What do you dislike about Klue Win-Loss?** Nothing to note here. They have been incredible overall. **What problems is Klue Win-Loss solving and how is that benefiting you?** Double Check has enabled us with fantastic insights into our customers and prospect that has enabled us to refine our strategy! ### 15. Great for Understanding the ICP **Rating:** 4.5/5.0 stars **Reviewed by:** Max H. | Vice President, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Klue Win-Loss?** It is easy to have a dialogue with their team and tweak the questions/topics as the study goes on. Great notes and summaries. **What do you dislike about Klue Win-Loss?** Overall great - only area that was tricky was getting customers/prospects/churns to agree to a call, but that is out of DoubleCheck's control. **What problems is Klue Win-Loss solving and how is that benefiting you?** Understanding the ideal customer profile for our company. Helping us understand what customers need versus want / where the ROI is. ### 16. Trusted Advisor, Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Kimberly B. | Director of CI, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2022 **What do you like best about Klue Win-Loss?** DoubleCheck asks great questions, they listen intently and are really good at reading between the lines. Empathy shined through interactions with stakeholders and customers alike. I've been very impressed in my interactions with them vs. competitors that I've worked with previously. **What do you dislike about Klue Win-Loss?** Nothing to comment on here. All of our engagements/projects have been wonderful, and they are always willing to support when I need guidance or extra support on a specific gap area. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck is supporting our goal of learning more about our customers and their buying experience. This allows us to make stronger decisions in all areas of the business. ### 17. Perfect for my small PMM team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Klue Win-Loss?** The team was an absolute joy to work with. They were communicative, responsive, collaborative, warm, and understanding of my team's resource limitations. The final deliverables were also top-notch and delivered in a very timely manner. **What do you dislike about Klue Win-Loss?** There's nothing I disliked. I'd recommend them wholeheartedly. **What problems is Klue Win-Loss solving and how is that benefiting you?** We're in the nascent phases of building a win-loss program. DoubleCheck was instrumental in helping us gather some key insights much sooner than we would have been otherwise able. ### 18. Deep insights into why we win and lose business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Klue Win-Loss?** There are a few reasons why we chose DoubleCheck over other players in the Win-Loss space, such as IcebergIQ or Clozd: - DoubleCheck seemed to have the most experienced researchers, which is very important to us. We wanted the best possible insights. - Other vendors provided a technology platform, but we didn't see much need for software. Our goal was to gather insights. We have many other repositories where we can store those insights. We did not need another tool in our tech stack. - The sales process was smooth, and the team seemed easy to work with and highly consultative. Our Research Director has only confirmed this for us. I especially value their Learning Objectives process, which allowed us to get feedback from our executive team early on - explicitly asking them what they wanted to get out of our Win-Loss program. This process helped us direct our program and got us early buy-in from our executive team. **What do you dislike about Klue Win-Loss?** There is not much I dislike about DoubleCheck; they have been wonderful working with. I wish we could do even more interviews! **Recommendations to others considering Klue Win-Loss:** I would recommend looking at as many vendors as possible, considering whether or not you need a dedicated technology platform to accompany your Win-Loss insights, and getting to know the research team as best you can. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck helps us by interviewing and surveying our buyers (wins and losses) to help us better understand why we win and lose business. This benefits us massively as we seek to continue winning market share over our competitors and solidifying our category leadership position. The insights provided by DoubleCheck inform our sales process and enablement, pricing structure, product roadmap, and more. ### 19. Excellent Win-Loss interviews **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Klue Win-Loss?** I like that they understand my industry enough to ask the right follow-up questions and probe where needed. The reports are easy to access and analyze. They let the buyers open up and share candid feedback we may not have received internally. **What do you dislike about Klue Win-Loss?** Some of the analytics were not the strongest. The text tagging does not work well with smaller sample sizes of around 13 interviews. Seems better suited to high volume surveys. We did all of our own Competitive Intelligence, so I cannot comment on executive reports, good or bad. **Recommendations to others considering Klue Win-Loss:** They are a good provider of objective and insightful win-loss interviews and surveys. They are knowledgable in tech and service industries. A key to a successful Win-Loss interview program is getting a good pool of candidates for DoubleCheck to speak with and coordinating with your own Sales teams. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck is helping my org to collect qualitative information on why we win and why we lose in sales opps. It also helps us understand what the drivers to start the initiative for buyers and decision factors are. ### 20. Professional, objective research & analysis from DoubleCheck leverages market intel **Rating:** 4.5/5.0 stars **Reviewed by:** Shawn B. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Klue Win-Loss?** The market intelligence outputs from DoubleCheck Research are unbiased, professional, objective and coordinated--they know research and have a proven process!! **What do you dislike about Klue Win-Loss?** Identifying the program scope(s) whenever feedback/analysis is provided is helpful. Additional people often participate in weekly sessions that don't have the backgroud and need a quick level-set to acclimate. **Recommendations to others considering Klue Win-Loss:** If you are considering a 3rd party to develop / leverage market intelligence from your addressable market, DoubleCheck Research has the acumen and process to develop a custom program, driving research analytics to generate invaluable insights. **What problems is Klue Win-Loss solving and how is that benefiting you?** Identifying where customers (and potential customers) perceive challenges and opportunities in our products / solutions / offerings. ### 21. Valuable staff, and impactful research! **Rating:** 5.0/5.0 stars **Reviewed by:** Addison M. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **Describe the project or task Klue Win-Loss helped with:** Competitive intelligence and win/loss analysis **What do you like best about Klue Win-Loss?** The DoubleCheck team is incredibly reliable and dedicated to the clients they serve. Andre and Robert have done an incredible job on the reports/insights that they've provided to my company. I'd recommend this research for anyone looking to get true insights from your buyers. Dream to work with and valuable research all around, can't thank them enough for their efforts. **What do you dislike about Klue Win-Loss?** The Dovetail platform is continously adding new features and updates, so that's been a bit fickle lately. But otherwise, nothing! **Recommendations to others considering Klue Win-Loss:** Create a strategy and objectives for what information you're seeking and how you plan to use these insights with your organization. DoubleCheck will work with you to ensure you're getting the most out of your research. **What problems is Klue Win-Loss solving and how is that benefiting you?** - Identify areas for improvement during the sales cycle - Uncover market awareness - Competitive intelligence - Provide sales with insights for future deals and improvement - Customer feedback ### 22. High quality of research and depth of buyer insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Klue Win-Loss?** DoubleCheck provides a higher quality of analysis and more depth of insights in each interview than other providers we've used in the past. Having a full team of analysts, editorial, outreach and support professionals to back our win-loss program is hugely beneficial. I love that we are paired with an analyst who knows our industry and also appreciate having access to a very flexible reporting tool that's easy to search and customize. **What do you dislike about Klue Win-Loss?** There are no downsides that I can think of. **What problems is Klue Win-Loss solving and how is that benefiting you?** Augmenting our quantitative win-loss data with qualitative feedback directly from the buyer's perspective to inform and validate strategic product, sales process and other GTM decisions. ### 23. It all comes down to people, processes, and tools—and DoubleCheck Research has the best of the best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about Klue Win-Loss?** Everything in business comes down to team, processes, and tools—and DoubleCheck Research has the best of the best. Alexis and Jen are our partners at DoubleCheck Research and we couldn't be happier. They are incredibly smart, diligent, and a pleasure to work with. Every week, the DoubleCheck Research team sends us a summary of what has been done, scheduled interviews and reports, and any action items that I can take back to my team. Asking our sales team to connect us with contacts for an opportunity that was won or lost isn't an easy feat, but the DoubleCheck Research team's persistence, processes, and easy-to-work-with attitude have gotten us connected to insights we never would've uncovered otherwise. Lastly, the tool DoubleCheck Research uses to log reports, tag information in transcripts, and generate reports has been instrumental as we build our marketing priorities and share feedback with other teams. **What do you dislike about Klue Win-Loss?** I can't think of anything that I dislike. **What problems is Klue Win-Loss solving and how is that benefiting you?** We engaged DoubleCheck Research to help us uncover insights from won and lost opportunities as well as to close gaps in data that we do not capture in our CRM system. The DoubleCheck Research team has provided us with incredible insights to help our team get direct feedback on our messaging, identify gaps in our product and sales processes, and collect feedback from recently onboarded customers. In addition to win/loss reports, DoubleCheck Research also provides us with access to all their research interviews (recordings and transcripts), an executive summary, and reporting tools so we can easily identify patterns for things like cost, competition, capabilities, and pricing. ### 24. Outstanding insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2022 **What do you like best about Klue Win-Loss?** Attention to detail, customer service, robust offering. Ability to distill insights in actions. **What do you dislike about Klue Win-Loss?** Difficulty to completely scale. Insights are more surgical in nature which is ok. But must set realistic expectations. **Recommendations to others considering Klue Win-Loss:** Great team. Great opportunity for organizations to up level their competitive intelligence program. **What problems is Klue Win-Loss solving and how is that benefiting you?** Assisting with competitive intelligence by conducting loss interviews and analytics for select opportunities. ### 25. Amazing Partner for Customer Feedback Interviews **Rating:** 5.0/5.0 stars **Reviewed by:** Kathleen A. | Vice President, Strategic Initiatives, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2021 **Describe the project or task Klue Win-Loss helped with:** Sales Win / Loss, M&A Customer Reference **What do you like best about Klue Win-Loss?** The DoubleCheck team does a fantastic job on Customer Reference checks for all circumstances (M&A diligence, Customer Feedback loop, Churn Interviews, etc) as well as Sales Win/Loss Interviews. They spend time understand your business and desired outcomes (what you need the feedback for) in order to ask the most impactful questions and pull out the most important feedback from the customer. They do a great job capturing the details (verbatims, recordings, transcripts) as well as summarizing the information for consumption across all levels. We have continued to be impressed with their understanding of our business and goals and their ability to deliver high quality, highly useful feedback. **What do you dislike about Klue Win-Loss?** We have not seen a downside to using DoubleCheck - they are professional and thorough, they deliver on-time, on scope, in budget, and have been a top partner for our company. **What problems is Klue Win-Loss solving and how is that benefiting you?** we have actionable customer feedback to adjust our sales processes, as well as validation of customer feedback during M&A Diligence ### 26. Excellent win-loss services and analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Alex S. | Director, Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **Describe the project or task Klue Win-Loss helped with:** We brought in DoubleCheck to help us stand up a formal win-loss program at the company. **What do you like best about Klue Win-Loss?** DoubleCheck has a comprehensive process to ensure that they capture key post-sale information from buyers. These are insights that they're able to obtain more easily because they're a third party. I particularly like the fact that they focus on the interview process and gathering insights from in-depth conversations conducted by experts--compared to other firms whose interviewers demonstrated less expertise. **What do you dislike about Klue Win-Loss?** The only complaint is that the analytics from the software they use still needs some refinement. But it's getting better, so I have confidence that this will improve. **What problems is Klue Win-Loss solving and how is that benefiting you?** Helping understand why buyers choose us vs. other vendors, and what changes we can make to improve sales outcomes. DoubleCheck has enabled us to much greater visibility into these buyer experiences. ### 27. Leave it to the Experts **Rating:** 5.0/5.0 stars **Reviewed by:** Bruce O. | Sr. Vice President, Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2022 **Describe the project or task Klue Win-Loss helped with:** We were interested in developing a comprehensive win-loss analysis program. Was keenly interested in the outreach, survey, and engagement support. **What do you like best about Klue Win-Loss?** Professionalism, the DoubleCheck team are true experts in the area of Win-Loss and Churn analysis. They just needed the list and took it all from there. **What do you dislike about Klue Win-Loss?** No constructive feedback for the DoubleCheck team as they cannot control the quality of the customers, the willingness of the customers, and the context we received. **What problems is Klue Win-Loss solving and how is that benefiting you?** We are using data and facts to determine how customers perceive us, our solutions, messaging, and competitors. More importantly we are understanding in detail why they selected or rejected our offer and want factors influenced the decision. ### 28. Great win/loss partner to help us systematically capture market feedback at scale **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan T. | Sr. Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **Describe the project or task Klue Win-Loss helped with:** We wanted to create a structured win/loss program to help us better understand why we're winning and losing, and identify opportunities to drive improvements across our business. DoubleCheck helped us establish this program from scratch by providing the framework, expertise and resources to run this program. In addition, they provide quarterly summaries and present those to our executive team to share our key findings from the program, which is very helpful in enabling us to drive action from our win/loss program. **What do you like best about Klue Win-Loss?** DoubleCheck is a true partner in helping us run our win/loss program. They bring great expertise in structing and executing a program, helping us align around the right learning objectives and reducing friction in running the program. They're very responsive, easy to work with, and the reports/findings they produce are very easy to read and understand. **What do you dislike about Klue Win-Loss?** The tagging they use through Dovetail is a great way to turn qualitative feedback into quantitative trends, but it definitely requires some ongoing involvement to ensure things are being summarized and tagged appropriately. And tags aren't always consistent across different cohorts of reports (i.e. quarterly batches), so it can be harder to look at trends across different cohorts because the tagging architecture isn't consistent. **Recommendations to others considering Klue Win-Loss:** Make sure you get alignment from your internal stakeholders on what the learning objectives for the program are. This will ensure DoubleCheck asks the right questions during their interviews and that you're looking for the right information. Also, it's worth spending some time reviewing the tagging process to ensure information is being summarized and tagged appropriately by DoubleCheck, as they sometimes don't have the same context you have as an internal employee. **What problems is Klue Win-Loss solving and how is that benefiting you?** We gain a much stronger understanding of our buyers business challenges, selection criteria, and why buyers decide to buy or not buy our solution. This helps us identify gaps in our sales process, product offering and market story and enables us drive improvements across different areas of the business. ### 29. Strong insight into wins **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Klue Win-Loss?** A partner mentality. They offered suggestions on improving recruitment. Willing to refine questions based on feedback. **What do you dislike about Klue Win-Loss?** Nothing comes to mind - we did struggle with recruitment early on, but that was more a function of the recency of our wins / losses **What problems is Klue Win-Loss solving and how is that benefiting you?** Doublecheck provided a perspective on the key drivers for wins. For our organization the key insights focused on our pricing relative to the customer's budget and our competition as well as getting customer "words" for the value they were looking for / pain they felt. ### 30. Great Win/Loss Program **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **Describe the project or task Klue Win-Loss helped with:** DCR helped our company launch our first robust win/loss program. To-date, we had been doing some internal win/loss data collection and interviews, but DCR really upgraded it all to the next level. **What do you like best about Klue Win-Loss?** The onboarding process was really straightforward, and the team was so flexible and supportive as we were learning the best processes to make our specific program work. Our research director is fantastic, and our customer success contact is very responsive. The interviews that we've received from DCR have been truly amazing - and well-liked among many key stakeholders at our organization, from our Head of Sales to our Director of Product Marketing. **What do you dislike about Klue Win-Loss?** I would not say there are any significant deal-breakers or things we would want to change about the service right now. We have worked with DCR for one round of interviews (just wrapping up our first contract) and have overall appreciated the service and insights we received. I would note that if your organization has a high deal volume, you may have to be a bit more hands-on with target identification alongside your customer success contact to ensure you are doing interviews with the most high-value contacts for your organization. **Recommendations to others considering Klue Win-Loss:** Use this company! They have great people and really produce high-quality insights, which is the core of a good win/loss program! **What problems is Klue Win-Loss solving and how is that benefiting you?** Prior to working with DCR, our organization did not have robust analysis about why we were both winning and losing deals (especially why we were winning deals, which we really weren't deeply interrogating at all). Now, we are able to go back to our internal teams and have quotes directly from our buyers about how we may want to change our strategy, messaging and product, which has been invaluable. ### 31. Flexible and easy to work with! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck supported in establishing a new Win/Loss program and process, including supporting overall execution, engaging with customers and prospects to target win/loss surveys and interviews, executing and transcribing interviews, as well as producing quarterly Executive Insights reports. **What do you like best about Klue Win-Loss?** DoubleCheck has been very professional and supported us in a super agile manner to work through issues and challenges as we set up a new program and rolled it out globally. In particular, they brought extensive experience to the table that allowed us to avoid problems and understand how best to navigate a program across countries, business cultures, and sales teams. Their approach to working with our customers and prospects has been perfect. Their interviewer is very knowledgeable about the technology space and brings that background and expertise to each interview. We discuss findings on a bi-weekly basis to continuously hone our insights and get the maximum value from interviews. **What do you dislike about Klue Win-Loss?** When we decided to launch a new win/loss program, we debated whether this should be run internally or with external support. We were concerned that external support would mean we are removed from the interviews with customers, and the insights would not be as rich. DoubleCheck has really supported us in bridging the gap by providing us direct access to every survey and interview. They are very transparent with their tagging and analysis. We have had to spend time reviewing tags/analysis to explain to DoubleCheck how we would like the insights to be tagged in 'our language.' This was time very well spent, as it has enhanced the insights and the interviews themselves as DoubleCheck now understand our business at a deeper level. **Recommendations to others considering Klue Win-Loss:** Spend time with DoubleCheck upfront for them to get to know and understand your business, as well as connect them with key stakeholders. **What problems is Klue Win-Loss solving and how is that benefiting you?** We are gaining deep insights into why customers choose our Technology solution, and we are gathering insights on competitors. All of this insight supports us to improve our win rates and build more robust competitive positioning. ### 32. Support, Insights, and Focus - DoubleCheck Win/Loss Reporting is Great **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2022 **Describe the project or task Klue Win-Loss helped with:** Our company wanted to go deeper into why deals were being won and lost across our major segments. **What do you like best about Klue Win-Loss?** DoubleCheck was relentlessly focused on delivering on project goals and providing meaningful insights. Our teams couldn't have been happier with the outputs. **What do you dislike about Klue Win-Loss?** I can't say there was anything that was a major dislike. **What problems is Klue Win-Loss solving and how is that benefiting you?** We have a better understanding of how we want to position our products and optimize our sales team resources based on learnings and insights. ### 33. Fantastic experience and valuable insights with a focus on partnering toward success. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck conducted client interviews to gather feedback on the buyer's journey and distill this data into actionable insights. Focus included understanding details behind customer business drivers, evaluation criteria, feedback on the product, sales experience, competitive intel, etc. **What do you like best about Klue Win-Loss?** Most comprehensive solution for our needs. Pre-interview discovery and collaborative process for building out the survey and interview questions. Expectations consistently set/met. Clear communication. Summary analysis of findings at the end of the project with access to a system to conduct further analysis. **What do you dislike about Klue Win-Loss?** I found nothing to be missing from this service. **What problems is Klue Win-Loss solving and how is that benefiting you?** We are always seeking new ways to understand our market and our customers better to provide the best product and experience. DoubleCheck has allowed us to "see behind the curtain" of our customer's buying process; including how they experience our company and our product. The insights gained have allowed us to make some incremental adjustments to improve success. ### 34. Great way to truly learn why you're winning and losing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck worked directly with our prospective clients to analyze, in-depth, why we are winning certain opportunities and losing others. By taking a third-party approach to interview prospective clients, DoubleCheck can uncover insights that the internal sales team typically cannot or does not capture. **What do you like best about Klue Win-Loss?** We are able to uncover insights into the purchasing process that we otherwise are not able to gather. DoubleCheck takes it a step further to pickup on trends and themes into our Win/Loss analysis. **What do you dislike about Klue Win-Loss?** Recruiting prospective clients to participate in interviews was tougher than I had originally expected. Not a flaw in DoubleCheck's approach, but something to consider. **What problems is Klue Win-Loss solving and how is that benefiting you?** A better understanding of what our target market is looking for within our space. We have uncovered some internal coaching opportunities, areas to improve messaging and even adjust and reprioritize our product roadmap based on feedback from the Win/Loss project. ### 35. High-quality churn analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2021 **Describe the project or task Klue Win-Loss helped with:** Double Check helped us test internal hypotheses for churn for an important part of our business. **What do you like best about Klue Win-Loss?** Throughout the engagement, DoubleCheck was hands-on, flexible, and responsive. They learned our business quickly and applied their expertise to design an effective study and engage with our internal stakeholders. The quality of the resulting insight was outstanding and demonstrative of the quality of the Research Director who partnered with us. **What do you dislike about Klue Win-Loss?** We had some difficulty generating a robust target list but that was more of a result of the internal list generation complexities. **What problems is Klue Win-Loss solving and how is that benefiting you?** We wanted to take an 'outside-in', objective, unbiased look at churn for an important segment customers. Bouble Check helped us validate the importance of many of our hypotheses, but more importantly, generate a few different perspectives and insight on root causes that will be very actionable and help us retain ### 36. Knowledgable partners with win/loss expertise **Rating:** 5.0/5.0 stars **Reviewed by:** Darcy M. | Director, Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **Describe the project or task Klue Win-Loss helped with:** Win/Loss interviews to support improved sales positioning and influence the product roadmap with customer requirements. **What do you like best about Klue Win-Loss?** The entire experience was fantastic, from the bid process through to obtaining the customer feedback. **What do you dislike about Klue Win-Loss?** It was a pleasure working with this team and I have no items to mention. **Recommendations to others considering Klue Win-Loss:** I strongly recommend organizations beginning a third-party win/loss project consider DoubleCheck Research. This team focuses on the interview process and has experienced teams conduct the outreach and interviews. This is not simply a tool with automated responses, but a team that takes the time to talk with the prospects and aggregate the data with insights included in summary reports. **What problems is Klue Win-Loss solving and how is that benefiting you?** Gaining insight into why we win and lose in the sales cycle and competitive intelligence on packaging and pricing. ### 37. Great business partner; valuable part of our Competitive Intel program **Rating:** 4.5/5.0 stars **Reviewed by:** Bill S. | Director of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck is a key part of our Win-Loss Program. We provide them with a list of accounts (both Wins and Losses) and they then conduct in-depth surveys and interviews. **What do you like best about Klue Win-Loss?** They provide us valuable insights that we could not gain ourselves, as people are more likely to share details with an independent third party. **What do you dislike about Klue Win-Loss?** Nothing to dislike. We have been using them for several years and have been very happy with the service. **Recommendations to others considering Klue Win-Loss:** We have had great success partnering with them for our Win-Loss program. The people are great and they are easy to work with. If you are running a Competitive Intel program and are looking for a way to gain additional insights, I would highly recommend partnering with DoubleCheck. **What problems is Klue Win-Loss solving and how is that benefiting you?** As mentioned above, they provide us valuable insights that we could not gain ourselves. We then use those insights to guide our marketing, product development, and sales strategy. ### 38. Excellent service and product **Rating:** 5.0/5.0 stars **Reviewed by:** Jeb O. | Co-founder and Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck does a fantastic job distilling insights from won and lost opportunities. They are timely, professional, and thorough. They helped my (B2B SaaS) company conduct a win/loss analysis by interviewing more than a dozen accounts we had recently won or lost. They translate their insights into usable analysis, which helps us make ongoing decisions about where to invest time and energy in our sales process. **What do you like best about Klue Win-Loss?** Weekly check-ins, and their professional and results-oriented approach to interviewing clients and lost opportunities. **What do you dislike about Klue Win-Loss?** Nothing that I disliked stands out from the experience. **Recommendations to others considering Klue Win-Loss:** Go for it! It will be worth what you put into it. **What problems is Klue Win-Loss solving and how is that benefiting you?** We wanted to better understand the buying process our customers went through to make better decisions on how to frame our software's solutions to help them solve their problems. ### 39. Win Loss insights we wouldn't be able to uncover on our own **Rating:** 5.0/5.0 stars **Reviewed by:** Ciana A. | Director, Customer Programs, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2021 **Describe the project or task Klue Win-Loss helped with:** We initially came to DoubleCheck because we started to expand our product capabilities to the point that we entered a new market. This market is saturated with vendors so competitive insights are critical to our ability to sell which is how we became interested in win loss reports. We also were curious to see if our understanding of why we lost a deal was similar to the customer's reasoning on why we lost. In addition, we wanted to understand if there was a difference between the two, why did it exist. **What do you like best about Klue Win-Loss?** DoubleCheck works with many software vendors, so they have a vast amount of experience running effective win loss programs. I'm in a unique position where competitive intelligence is not my full-time role so I wanted to work with a company that could give me the tools and confidence to run the program effectively. DoubleCheck is consultative, completely tailoring their win loss program to your company's needs. They did their due diligence upfront to understand our company and what our executive team was looking to get out of the program. We were having challenges initially with internal buy-in and they offered a lot of guidance to get the support of our internal stakeholders. I have been consistently impressed with their customer-first approach. They constantly ask for feedback on what they can do better and are always offering to help pull together data for presentations or any other content needs you may have. In my experience with outside vendors, DoubleCheck is by far the most proactive team I've ever worked with. **What do you dislike about Klue Win-Loss?** The only downside isn't related to DoubleCheck but more so the nature of running a win loss program. I caution anyone looking to start this type of program to ensure they have the full support of the Sales organization. If your Sales team is unwilling to make introductions to contacts at companies where you have won and lost deals, you will be very frustrated with the results. We received initial pushback from the Sales organization but were able to get them on board through sales leadership. We then took the insights we gained through the reports and reported them back to the field. As a result, we are met with much less resistance when we ask Sales for introductions to their contacts. **What problems is Klue Win-Loss solving and how is that benefiting you?** We have a lot more competitive content as a result of this program. We have created win slides vs. key competitors that have been used in internal enablement sessions and presentations with prospective competitors. One of the unexpected benefits is that with the information we've collected in loss reports we have been able to re-open several opportunities. If one of those deals close, this program will have a significant positiive ROI! **Official Response from Ryan Sorley:** > Thank you for the review Ciana! We certainly appreciate you selecting us and are thrilled that you have found value in our approach. We do our best to really understand your company, competitors, buyers, and program objectives up front to ensure that we are delivering targeted valued. We're thrilled that you have found this due diligence process to be a necessary program advantage! ### 40. Great partner throughout the Win/Loss project **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2021 **Describe the project or task Klue Win-Loss helped with:** Doublecheck helped us create a win/loss analysis report focused on some key prospects and customers. The interview process went very smoothly, and the end product helped structure the competitive analysis, product feedback, and sales input in an actionable format that helped us celebrate the wins and clearly address the gaps. We'd recommend them, and look forward to working with them again. **What do you like best about Klue Win-Loss?** Their project manager was very responsive and worked with us to develop the criteria needed to produce a strong, actionable report. **What do you dislike about Klue Win-Loss?** I don't really have anything to add here. It was a great experience from start to finish. **What problems is Klue Win-Loss solving and how is that benefiting you?** Win/Loss analysis is a critical part of our business planning process. It gives us insight into how the market sees our solution and we can better compete. The insights we received about our sales process, product performance, and market presence have helped inform our business goals and priorities for the next 6-12 months. ### 41. DoubleCheck for the Win **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie B. | Director, Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2021 **Describe the project or task Klue Win-Loss helped with:** Conduct Win/Loss analysis **What do you like best about Klue Win-Loss?** Their Win/Loss process is well-structured, and I enjoy working with the analyst assigned to our business. The team keeps me informed with a weekly check-in and regular communication on the recruitment of interviews. DoubleCheck has been great at guiding us on how to yield the most from these interviews and the takeaways that we are gathering. **What do you dislike about Klue Win-Loss?** Nothing to dislike; I look forward to continuing to work together. **What problems is Klue Win-Loss solving and how is that benefiting you?** We needed to gather more insight into our wins and losses to drive our growth strategy. We also needed good data visualizations to share the key outcomes of the interviews. DoubleCheck helped us to develop a repeatable process of surveys and interviews. The results of the win/loss interviews have allowed us to refine our messaging and engagement process. ### 42. A great partner for your win/loss program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **Describe the project or task Klue Win-Loss helped with:** We started working with DoubleCheck to elevate our win/loss program and conduct robust interviews with target accounts. They handle the recruiting, interviewing, initial analysis, and research deliverable with professionalism and expertise. **What do you like best about Klue Win-Loss?** The insights that come out of the interviews and reports are extremely valuable. From competitive intel to product strengths/weaknesses, the information is used across our organization to influence messaging, positioning, and product/marketing/sales strategy. The team is also really great to work with. They're extremely communicative and helpful. **What do you dislike about Klue Win-Loss?** There really isn't anything I dislike about working with DoubleCheck. They're a great partner for your win/loss program. **What problems is Klue Win-Loss solving and how is that benefiting you?** Codify how we collect insights from target accounts to improve win rates, inform strategy, and refine messaging. We're able to make more informed decisions. And arm our sales team with research-backed information for better objection handling, negotiation, positioning, and value-selling. ### 43. A critical part of our team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck provides win/ loss interviews and analysis. They deliver executive summaries and function as a part of our marketing team. **What do you like best about Klue Win-Loss?** Incredibly responsive, adaptive, and provides best practices for how to maximize our sales initiatives. **What do you dislike about Klue Win-Loss?** No complaints. I wish we had found them sooner. **What problems is Klue Win-Loss solving and how is that benefiting you?** We operate in a growing and competitive market. DoubleCheck helps us understand our strengths and opportunities for improvements in our sales cycle & messaging. ### 44. Excellent Win/Loss Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2021 **Describe the project or task Klue Win-Loss helped with:** I’ve worked with Doublecheck on projects to better understand why my company has won/lost deals. The results have provided insights that confirmed our suspicions as well as some surprising results which meant we changed our messaging and sales enablement. Our results were shared with our execs. who were very impressed with outcome. Doublecheck’s process is after our kickoff meeting, we met weekly with Doulbecheck to get update status and for Doublecheck to share findings. To accelerate the process, our sales people sent an email introducing Doublecheck. Doublecheck followed up to interview. **What do you like best about Klue Win-Loss?** Doublecheck reporting tools, excellent staff that came up with results, business process, and great community that provides networking and sharing best practices opportunities. The upside was we found our competitors had huge gaps with their products that we were unaware of. **What do you dislike about Klue Win-Loss?** I have worked with other win/loss firms, Doublecheck is the best. **What problems is Klue Win-Loss solving and how is that benefiting you?** Improving our enablement, messaging, and our competitive content & positioning. Uncovered nuggets against our competitors, confirmed our features/functions were well respected, and customers really loved our Prof Services **Official Response from Ryan Sorley:** > Thank you for the feedback! We're so glad to hear you have been pleased with your DoubleCheck program and that you have used the research to drive change within your organization! We're also happy to hear that you have found value in our reporting tools and community networking! ### 45. Awesome partner to our marketing / PM team! **Rating:** 5.0/5.0 stars **Reviewed by:** Mike B. | Head of Revenue Enablement, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2021 **Describe the project or task Klue Win-Loss helped with:** I have worked with DoubleCheck on several research projects with both end customers and reseller partners. They conducted both survey-based and live interviews to uncover insights related to all aspects of our products and business. **What do you like best about Klue Win-Loss?** Structured process, highly responsive, accountable, flexible and very useful final research reports on findings. **What do you dislike about Klue Win-Loss?** Nothing comes to mind. They have met or exceeded expectations on all fronts. **Recommendations to others considering Klue Win-Loss:** I would use them again for sure! **What problems is Klue Win-Loss solving and how is that benefiting you?** Understanding our strengths and weaknesses vis a vis customer and partner needs and competitors. ### 46. Win/Loss? DoubleCheck is a "Win" in my book! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck provides us insights on our competitive wins or losses, sales tactics, pricing, and product features. Since working with them, we have incorporated feedback to coach our sales team - positive and negative - inform messaging and position ourselves better. **What do you like best about Klue Win-Loss?** The team is professional, personable, and available. They work as our partners, as an extension of our team **What do you dislike about Klue Win-Loss?** It's someone times hard to cross compare - spreadsheet style - to quickly find data. I also maintain a spreadsheet for data referenccing. **What problems is Klue Win-Loss solving and how is that benefiting you?** We gain insight into our own team's strengths and weaknesses and how our competitors are fairing in deals. Sometimes it's "easier" hear feedback from a third party. ### 47. Great Insights & Value **Rating:** 4.5/5.0 stars **Reviewed by:** Geoff S. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck provided an in-depth understanding of the value they can bring to us for not just Loss Reviews but Win Reviews as well. The complete reporting and then an executive walk-through gave us insights we couldn't have generated without them. DCR is a value driver for our product planning and go-to-market strategies. **What do you like best about Klue Win-Loss?** Excellent detail in presenting the insights. **What do you dislike about Klue Win-Loss?** More time to review with them the nuances of the research and tap in to DCR's experience. **What problems is Klue Win-Loss solving and how is that benefiting you?** Product Planning and Go To Market execution improvements. ### 48. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Alex W. | Head of Competitive Intelligence and Analysis, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2021 **Describe the project or task Klue Win-Loss helped with:** DoubleCheck helped us with doing some win/loss analysis against a few of our main competitors. **What do you like best about Klue Win-Loss?** I liked how they not only summarized the information but also gave clear, actionable responses we could take immediately. **What do you dislike about Klue Win-Loss?** The win/loss process does take a lot of up front work in order to get real insights. **What problems is Klue Win-Loss solving and how is that benefiting you?** We have changed our sales strategies against a number of competitors ### 49. Great 3rd party Win/Loss service **Rating:** 5.0/5.0 stars **Reviewed by:** Adam L. | Senior Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2021 **Describe the project or task Klue Win-Loss helped with:** Run our Win/Loss program -- coordinate and recruit accounts, conduct interviews, write summary reports, maintain online portal **What do you like best about Klue Win-Loss?** DoubleCheck is responsive, thorough, attentive, and comprehensive. They take the time to learn our business and our products and are able to extract useful and relevant information from interviews based on the expertise they develop. **What do you dislike about Klue Win-Loss?** No dislikes at this time! Overall very happy with the service **What problems is Klue Win-Loss solving and how is that benefiting you?** 3rd party solution provider to run our Win/Loss Program ### 50. Market Insights - Above and Beyond **Rating:** 5.0/5.0 stars **Reviewed by:** Rich C. | Business Analytics Advisory Board Member, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2021 **Describe the project or task Klue Win-Loss helped with:** After evaluating several alternatives, we partnered with DoubleCheck Research to gain a better understanding our buyers. We had a diverse set of learning objectives which include: 1) Gaining deeper insights into the buying criteria 2) Finding new product improvement opportunities 3) Gleaning new competitive intelligence insights 4) Improving our overall customer experience 5) Predicting customers who are likely to churn 6) Refining our overall go-to-market programs and plays **What do you like best about Klue Win-Loss?** DoubleCheck not only executed a world-class win/loss program but went above and beyond our expectations. Their customer service and insights were spectacular. They went beyond most research firms and worked with our cross-functional team to drive action from their insights. DoubleCheck is a seamless extension to our team and provided great counsel in building this program from the ground up. I've run w/l programs for over a decade and none have been so successful as this program with DoubleCheck. **What do you dislike about Klue Win-Loss?** I don't have any dislikes of DoubleCheck! **Recommendations to others considering Klue Win-Loss:** If you're looking for a partner to study buyer behavior, look no further. DoubleCheck has a proven process, outstanding customer service and a keen ability to identify insights hidden in your market. **What problems is Klue Win-Loss solving and how is that benefiting you?** DoubleCheck conducted the first win/loss program for Oracle Analytics and did so on a global basis. The insights they identified are being integrated into our marketing message and product roadmap. The program also provided the voice of the customer and non-customers on why they chose Oracle or an alternative. Retaining just one additional customer more than pays for the cost of the program. **Official Response from Ryan Sorley:** > Rich, thank you for selecting us! We're so happy to hear that you're pleased with the program. We value our relationship with you and are honored to hear that you consider us an extension of your team! We hope to have the opportunity to continue to support you and your team for years to come! ## Klue Win-Loss Discussions - [What is DoubleCheck Research used for?](https://www.g2.com/discussions/what-is-doublecheck-research-used-for) - 1 comment - [View Klue Win-Loss pricing details and edition comparison](https://www.g2.com/products/klue-win-loss/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+20%3A07%3A46+-0500&secure%5Bsession_id%5D=47073245-3c83-41e8-b269-a29a728e0af5&secure%5Btoken%5D=41e9d01322b66e19f3c70f127a1faf99ad4031696bc433fa70de0b905f9d56a0&format=llm_user) ## Klue Win-Loss Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Klue Win-Loss Alternatives - [Clozd](https://www.g2.com/products/clozd-clozd/reviews) - 4.8/5.0 (291 reviews) - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)