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Klue Win-Loss Reviews & Provider Details

Klue Win-Loss Overview

What is Klue Win-Loss?

Klue’s 360° Win-Loss helps companies uncover the real truth behind why they win or lose deals so they can improve their product and go-to-market strategy. While many companies are doing some form of win-loss, Klue helps you build a world-class program that combines three different types of research to ensure you always have a 360° view into what buyers want, need, and expect from you. From automated surveys, to interviews done in-house, to in-depth interviews run by a dedicated team of researchers, Klue helps you gather intel through win, loss, stay, churn, and seller interviews to create a growing database of buyer insights.

Klue Win-Loss Details
Provider Website
Languages Supported
English
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Provider Description

One platform, one team, won deals. Klue's All-in-Won platform combines win-loss insights and competitive intelligence to give revenue teams the confidence they need in competitive deals, providing a comprehensive view of your buyers, market, and competition.


Seller Details
Seller
Klue
Company Website
Year Founded
2015
HQ Location
Vancouver, British Columbia
Twitter
@kluein
1,022 Twitter followers
LinkedIn® Page
www.linkedin.com
282 employees on LinkedIn®

Suman‌ M.
SM
Overview Provided by:

Recent Klue Win-Loss Reviews

Verified User
P
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great service, great product, great team!"
The team. They've been a pleasure to work with throughout.
Verified User
G
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Stellar Relationship, Follow-up, and Insights"
The team are highly responsive, great at project managing, and excellent at delivering high quality insights in a timely fashion, plus they are gen...
Paul S.
PS
Paul S.Enterprise (> 1000 emp.)
5.0 out of 5
"Clearly the industry benchmark for win/loss research and insights"
Sales enablement and competitive intelligence programs across enterprise software/cloud applications. Multiple teams and stakeholders were involve...

Klue Win-Loss Media

Klue Win-Loss Demo - Ongoing Trend Analysts
We provide the ability to track key qualitative trends over time while quickly accessing the source data behind the numbers.
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93 Klue Win-Loss Reviews

4.9 out of 5
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93 Klue Win-Loss Reviews
4.9 out of 5
93 Klue Win-Loss Reviews
4.9 out of 5

Overall Review Sentiment for Klue Win-LossQuestion

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10 (Best)
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G2 reviews are authentic and verified.
Verified User in Information Technology and Services
GI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Klue Win-Loss?

The team are highly responsive, great at project managing, and excellent at delivering high quality insights in a timely fashion, plus they are generally a joy to work with. Their expertise in interview best practices helps us get answers to our questions from our customers and prospects without bias. The platform's product team are highly inquisitive and receptive to customer feedback. The verbatim quotes from these interviews, both positive and constructive, are highly motivating for our GTM teams at an individual contributor level, and helpful for strategy at the leadership level. Julie Snyder and Alexis Yeh have been phenominal to work with and I intend to work with them through the rest of my career whenever possible. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

Originally, the win-loss insights weren't very deeply incorporated into the rest of the product, but I see incremental improvements. I also see they are trying to automate more of their processes through integrations, better use of tagging, etc. Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

Consider including churn/account health interviews in your program. We didn't have a ton of interviewees who had both a win interview and a churn/account health interview, but I am sure when we have enough to see patterns, that that insight will be helpful in improving our customer experience. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

Conducting third-party outreach and interviews of our wins and losses, plus churned and at risk customer accounts. Synthesizing the qualitative data for better insights and recommendations on how to action on insights. Platform to view all the interviews as raw transcripts, reports, and quantify win-loss reasons. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
PI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
What do you like best about Klue Win-Loss?

The team. They've been a pleasure to work with throughout. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

Nothing so far! They've been great to work with and the platform is solid. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

We don't have the resources to manage an extensive win-loss interview program on our own. Klue's win-loss team is professional, organized, and thorough. And they unlock great insights that we can use to convert at a higher rate. Review collected by and hosted on G2.com.

Emma R.
ER
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue Win-Loss?

After initially handing off our data, DoubleCheck Research by Klue handles the totality of our Win-Loss program, simplifying the process and allowing us to sit back and reap the rewards. From conducting outreach and interviews to building out the reports, DoubleCheck finds critical insights to inform our marketing approach, evaluate our sales process, and more. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

DoubleCheck is currently transitioning from a third-party dashboard to its own in-house platform. Transitions are always tricky, but having a single source of truth for all Win-Loss data will ultimately optimize the customer experience. Plus, having two different dashboards to go to during the transition period gives us multiple ways to visualize our data. Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

In addition to delivering great insights, DoubleCheck’s team is thorough and easy to work with, and if you utilize both DoubleCheck and Klue, it gives you a complete overview of your competitive landscape in a single platform. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

The insights we’ve received from our Win-Loss program have reaffirmed that we’re on the right path and that we’re in tune with the market and our customers, while also delivering fresh insights on blind spots like our sales process efficiency and marketing effectiveness. Review collected by and hosted on G2.com.

Verified User in Computer Software
PC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Klue Win-Loss?

They're incredibly organized and they have a process that just works. We'd used 3 other vendors before but none of them had as thorough of a process for aligning stakeholder priorities with the interivew guide or pre-interview survey that DoubleCheck uses as part of their process. With DoubleCheck its clear they know how to conduct interviews without reading word for word off of a script - this was NOT our experience with other W/L vedors - including Clozd. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

Nothing. They exceeded my expecations and we view them as a critical part of our team. Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

DoubleCheck isn't selling a W/L dashboard like some of the other W/L firms out there. They're selling their process and their interivewing skills. We struggled to find the right partner for almost a year but after 3 "pilot" interviews with DoubleCheck we knew that search was over. They're making our business better. Plain and simple. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

DoubleCheck manages and conducts interviews with our customers on behalf of my firm. They help us not only understand why we won/lost or churned an account but what we can do to win back that customer or maintain account health. The research that DoubleCheck conducts for us directly feeds into GTM planning and execution. They're helping us make organiziational changes across Sales, Marketing and Business Operations just to name a few. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
PC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Klue Win-Loss?

DoubleCheck actually cares about the success of the program. They are essentially an extension of your own team. The team I worked with (Robert and Andre) were highly invested in making us successful and driving the program through each step. They worked to learn all of the ins and outs of the business very quickly. I highly recommend this team.

Recruiting-wise, Robert was organized and efficient, and he was flexible with the way we chose to approach reaching out to our customers and prospects.

Analysis-wise, Andre and the data team worked tirelessly to make sure our executive summary deck was executed in a way that worked for the business and our executive team. Lots of work went into this and they made iterations VERY fast. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

There isn't anything I dislike about the team I worked with. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

DoubleCheck is helping our competitive intel team scale by completing win-loss interviews and pulling trends/insights into an executive summary analysis. The amount of time they've saved us with completing the actual interviews and identifying trends is worth every penny. The results successfully allowed me to be able to provide to actionable recommendations to the business. Review collected by and hosted on G2.com.

KP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Klue Win-Loss?

I have to say - the guidance and knowledge of Julie Snyder and Alexis Yeh was an invaluable added benefit. They were communicative, willing to tell us when they thought there was a better way to proceed, and they were very responsive. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

Nothing. I've never had a better research experience. Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

If you are looking for expertise in Win/Loss Analysis - look no further. The team at DoubleCheck Research by Klue know exactly how to get the answers and insights you are looking for. And, they do it with grace, candor and kindness. I would never look at other vendors in this space for this type of work, after the experience I just had with DoubleCheck. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

I've done a LOT of market research in my career. We worked with DoubleCheck Research by Klue to better understand why our customers do or do not purchase our products when evaluating options within our space. It has been a huge benefit to be able to articulate, with actual data to bolster the facts, the changes necessary to drive growth for us in this market. Review collected by and hosted on G2.com.

Verified User in Financial Services
PF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue Win-Loss?

The research team is collaborative, responsive, throrough, and communicates with us very well. They are great partners and provide us with excellent insights!! Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

I really can't think of anything negative. Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

Highly recommended!! Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

The win/loss program is providing us objective insights into the buying process and into how the market views our solution that we didn't have previously. Review collected by and hosted on G2.com.

KM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue Win-Loss?

DoubleCheck Research by Klue offers top-notch customer service and consistently meets with our internal team to ensure a smooth Win / Loss program. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

The downside of working with DoubleCheck Research by Klue is staff turnover. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

DoubleCheck Research by Klue has helped our team create an internal Win / Loss program at Teradata. The group conducts unbiased interviews with our customers and has fulfilled 93 interviews to date. Review collected by and hosted on G2.com.

NV
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue Win-Loss?

Consistently detailed and thoughtful research. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

I can't think of anything that I dislike. At times they can be busy with competing priorities, but they are good about communicating any delays. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

Doublecheck helps us to conduct win-loss, churn and renewal-related surveys and interviews with clients and prospects. They conduct the research, provide analysis about the results and make reccomendations about about to improve the program. Review collected by and hosted on G2.com.

Jason O.
JO
Director, Product Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Klue Win-Loss?

DoubleCheck has helped us establish a process and methodology around HOW we conduct our win-loss program. They are experts in their field and feel like a natural extension of our product marketing organization. In addition, the biggest value I see is their in-depth approach to research and analysis. In a short time, it feels like they really understand our business and are constantly delivering valuable data and insights from their interviews. I also expected the process of sourcing and scheduling interviews to be more difficult than it has been. It's been smooth sailing. Review collected by and hosted on G2.com.

What do you dislike about Klue Win-Loss?

I can't think of anything I dislike at the point. Review collected by and hosted on G2.com.

Recommendations to others considering Klue Win-Loss:

As a product marketing leader, I feel like win-loss naturally fits within your product marketing or compete programs vs. with sales or product. That said, you'll have much more success and fewer headaches if you have the buy-in of your sales team. Supportive reps that are eager to help make introductions will make your life a lot easier. It's important that they understand the value of the program. Review collected by and hosted on G2.com.

What problems is Klue Win-Loss solving and how is that benefiting you?

Before DoubleCheck, we didn't have a strategic or consistent approach to win-loss. Our interviews and analysis of the data were ad hoc. They weren't driving important business insights and decisions. Review collected by and hosted on G2.com.