# IcebergIQ Reviews **Vendor:** IcebergIQ **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.9/5.0 **Total Reviews:** 14 ## About IcebergIQ IcebergIQ has conducted thousands of win/loss and churn interviews for B2B SaaS companies, gathering candid feedback from their prospects and customers. Our interviews are conducted using an internally developed Buyer As Hero® methodology that has demonstrated proven results since 2008. IcebergIQ is known for delivering deep insights and having close, collaborative relationships with customers, helping to inform their strategies by surfacing blind spots, competitive intelligence, and feedback along the buyer journey – from messaging to sales, signature, and onboarding right through to renewal. IcebergIQ typically works with CEOs, Marketing, Product Marketing, and Customer Success leaders as well as private equity and venture capital firms. Individual study or ongoing program types include win/loss and churn analysis, onboarding studies, health checks, and case studies, to name a few. Interviews can be delivered in English or French. ## IcebergIQ Reviews ### 1. Top notch very professional Win Loss Reporting Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Greg C. | Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about IcebergIQ?** Reports/deliverables are fabulous and actionable. **What do you dislike about IcebergIQ?** Wish I had more clients purchasing their services. **Recommendations to others considering IcebergIQ:** Do it. Salespeople and others inside your organization will not get the information and details they can get. You will save time and money and improve sales outcomes. **What problems is IcebergIQ solving and how is that benefiting you?** IcebergIQ is the best Winn Loss analysis firm I have ever engaged in 40+ years of business leadership. Their approach and analysis are professional, top-tier, insightful, and actionable. They gave me and others confidence and data in our analysis of processes and product that moved the needle on the success we needed to change our sales trajectory. ### 2. Deep customer insights from a team that takes the time to truly understand your business **Rating:** 5.0/5.0 stars **Reviewed by:** Dan A. | Vice President of Customer Success, Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about IcebergIQ?** The team at IcebergIQ treated us like we were their most important client, even though our research project was on the small side. We had an experienced team that invested the time on the front end to learn our business, our typical customers, our products, and the competitive landscape. When it came time to perform the interviews, the materials provided were thorough and insightful, and the final analysis report provided us with even more than we could have asked for and even uncovered other areas of improvement we didn't know we had. **What do you dislike about IcebergIQ?** I can't think of any downsides from our experience working with IcebergIQ. Their team was experienced, prepared, efficient, and detail-oriented. **What problems is IcebergIQ solving and how is that benefiting you?** IcebergIQ assisted us with a churn research project to gain better insights into key reasons for customer churn and to ensure that we were hearing directly from customers via a neutral third party. While we had existing internal information, using an expert third party firm allowed us to go deeper than we could have done on our own. ### 3. Would definitely work with them again **Rating:** 5.0/5.0 stars **Reviewed by:** Tara S. | Manager, Growth & Market Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2025 **What do you like best about IcebergIQ?** The team was wonderful to work with. They were responsive, kind, smart, and fun to work with. Their deliverables were also thorough and action-oriented, so the right insights could be rolled out to the right teams. **What do you dislike about IcebergIQ?** There wasn't anything I didn't like about IcebergIQ. However, I was sometimes a bottleneck because my time was so stretched, they sometimes had to wait for me. **Recommendations to others considering IcebergIQ:** Know what kind of information you're hoping to get before you kick off your project. For example, are you wondering why your company wins and loses? What buyers think of competitors? Or perhaps something different. If you know what you want to learn, it will be easier for them to dig in during conversations. **What problems is IcebergIQ solving and how is that benefiting you?** I worked with them at a previous company, where I didn't have the capacity to conduct enough win/loss interviews myself. They helped me gain insights from a wider range of clients and prospects than I could have talked to personally. ### 4. Insightful partner for market research needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about IcebergIQ?** What I like best about IcebergIQ is undoubtedly the incredible team we work with. They are truly capable of understanding our business and consistently deliver on the goals we set forth in each study. Communication and project management are always well-executed, ensuring that every aspect of the research process runs smoothly. The results from each study not only meet our expectations but also propel us forward, driving our business growth and success. We highly recommend IcebergIQ for their expertise, professionalism, and unwavering commitment to excellence. **What do you dislike about IcebergIQ?** There is truly nothing to fault when it comes to working with IcebergIQ. **Recommendations to others considering IcebergIQ:** Additionally, I would advise those looking to work with IcebergIQ to view them as an extension of their own team. Their collaborative approach and dedication to understanding your business intricacies ensure that they are not just a service provider but a true partner in your success. By integrating them into your strategic processes, you can leverage their expertise to its fullest potential, fostering innovation and achieving remarkable outcomes together. **What problems is IcebergIQ solving and how is that benefiting you?** In today’s fast-paced and ever-evolving market landscape, having access to accurate and timely data is paramount for making informed business decisions. IcebergIQ has proven to be a reliable and insightful partner for our market research needs for many years now. With each study conducted, we gain high-quality, reliable, and actionable insights contributing to growth and success in various areas of our organization. ### 5. Great partnership, better results! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2025 **What do you like best about IcebergIQ?** The team at IcebergIQ knows what they're doing and always produces great results. Even when struggling to get respondents on the rare occasion, they are very communicative and brainstorm real ideas to pivot to in order to get results. They analyze the feedback they get in a way that's not only easy to understand, but clear, concise, and pulls out patterns we wouldn't have normally seen. **What do you dislike about IcebergIQ?** I couldn't really say anything negative about my experiences with Iceberg. **What problems is IcebergIQ solving and how is that benefiting you?** IcebergIQ helps us with outreach to respondents that typically wouldn't respond to us directly, or at least wouldn't be as transparent. I feel Iceberg gives the interviewees real reason to believe they can be trusted so they can be honest in their feedback, regardless of whether it's good news or not for our company. That type of market feedback is invaluable! ### 6. Uncovering Win Loss Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about IcebergIQ?** IcebergIQ utilizes a comprehensive win-loss analysis methodology, focused on in-depth interviews with decision-makers from both won and lost accounts. This has ensured that we obtain insights that are relevant to our solution portfolio and sales activities. Their expertise and care for "doing the right thing" for our organization has been crucial for conducting insightful interviews and collecting beneficial win/loss information. **What do you dislike about IcebergIQ?** There is no downside in dealing with this experienced and dedicated team. **Recommendations to others considering IcebergIQ:** Engage with IcebergIQ sooner rather than later if seeking win loss insights to boost your selling efforts. **What problems is IcebergIQ solving and how is that benefiting you?** By identifying what works and what doesn’t in our sales approach, our company has refined our tactics and addressed product gaps to improve win rates. This analysis has allowed us to progress our best practices based on successful outcomes and with input collected directly from our clients and prospects. ### 7. Great partner, great insights **Rating:** 5.0/5.0 stars **Reviewed by:** Piper B. | Director of Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about IcebergIQ?** Thoroughness, strong partnership, great understanding of our business and market **What do you dislike about IcebergIQ?** There is not really anything I dislike about IcebergIQ **Recommendations to others considering IcebergIQ:** Iceberg is a fantastic partner. They take the time to fully understand our business and the insights we're looking to glean before beginning a project. They are highly communicative throughout the project, ensuring that they're on the right track and delivering the value we're looking for along the way. The readouts are always great - they do an amazing job synthesizing their research in a way that is digestible for all our stakeholders. **What problems is IcebergIQ solving and how is that benefiting you?** In-depth market research ### 8. True partnership for customer insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jocelyn B. | VP, Customer Success, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about IcebergIQ?** The thing I valued most about IcebergIQ was the insight delivered. While all the raw interview data was made available, including their categorized insight, I got a ton of value from their reports. An outside opinion gave the insight weight with cross funtional teams that helped us drive real change. **What do you dislike about IcebergIQ?** My interactions with them were all very positive. Nothing comes to mind. **What problems is IcebergIQ solving and how is that benefiting you?** I started my work with IcebergIQ focused on a churn analysis. We were keen to improve our retention numbers and had ambitious plans for expansion. Over time the program expanded to include win/loss for new logo. ### 9. Super value extension of our team **Rating:** 5.0/5.0 stars **Reviewed by:** Randy W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about IcebergIQ?** The team is completely committed to helping our team understand what is happening and brainstorming ways to address **What do you dislike about IcebergIQ?** There is nothing at this point. Great service at fair price **Recommendations to others considering IcebergIQ:** For people who are working a lot of Sales Accepted Opportunities each month and want more insight into what is really happening versus just relying on AEs entering information in SFDC or some other CRM **What problems is IcebergIQ solving and how is that benefiting you?** Getting accurate information regarding prospects we don't win ### 10. Wonderful Team and Great Results! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about IcebergIQ?** The team is very responsive and drives us to move quickly on projects, which is always helpful. **What do you dislike about IcebergIQ?** No real dowsides. We would have liked customers and prospects to move faster on scheduling and committing to interviews, but that is a bit out of the IcebergIQ team's control. **Recommendations to others considering IcebergIQ:** If you need dedicated focus and resources to investigate and analyze churn, wins, or losses, IceBergIQ is a great company to work with! **What problems is IcebergIQ solving and how is that benefiting you?** The IcebergIQ team has been a great asset to our internal teams to collect and synthesize customer and prospect insights whether it's related to churn analysis or win/loss interviews. The data, soundbites, and insights have been incredibly valuable. ### 11. Closed Lost opportunities interview **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about IcebergIQ?** Iceberg offers qualified interviewers to engage with our lost prospects and obtain valuable feedback that we wouldn't have gotten otherwise. **What do you dislike about IcebergIQ?** It's helpful to clarify what is the goal of the interviews and what are the key topics that we would like feedback on from prospects so that the feedback received can be operationalized. **What problems is IcebergIQ solving and how is that benefiting you?** We engaged with IcebergIQ to interview prospects who chose not to partner with us to better understand how we could improve our offering and sales process. This has been extremely valuable because as a qualified third party, prospects have given valuable feedback that we wouldn't have otherwise obtained, as well as some market intelligence. ### 12. IcebergIQ has been invaluable! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2025 **What do you like best about IcebergIQ?** Unbiased insight into our opportunities, customers, and deal cycles. Every report gives us more information on how we can improve our selling motions and/or product and insights into where we do really well. The insights we get from them are valuable for individual contributors up to exectives and across almost every department **What do you dislike about IcebergIQ?** There isn't anything that I dislike about Iceberg. **What problems is IcebergIQ solving and how is that benefiting you?** Iceberg helps us better understand why customers buy our product; why we lose deals; and gives incredible insight into the competitive landscape. ### 13. Easy to work with and captured direct customer feedback and insights previously not available. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about IcebergIQ?** -Great team to work with -Thorough analysis -Interview process **What do you dislike about IcebergIQ?** -Using airtable requires some in-depth knowledge/know how to sift through the volume of insight available **What problems is IcebergIQ solving and how is that benefiting you?** Capturing unfiltered voice-of-the-customer feedback and insights on what our company is doing well and how we can improve. ### 14. They know what they are doing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2025 **What do you like best about IcebergIQ?** Their knowledge and responsiveness. They were great to work with **What do you dislike about IcebergIQ?** Nothing that i can think of. There are no weaknesses **Recommendations to others considering IcebergIQ:** Use them without hesitation **What problems is IcebergIQ solving and how is that benefiting you?** Getting insights from lost opportunities - [View IcebergIQ pricing details and edition comparison](https://www.g2.com/products/icebergiq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+14%3A40%3A53+-0500&secure%5Bsession_id%5D=bf879d16-6f09-44c3-b83e-bfb99c45e91e&secure%5Btoken%5D=439c40609e6d4f8860e853cba9ae94cabfec836ec6734590d35ba6c937d5ebf9&format=llm_user) ## IcebergIQ Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top IcebergIQ Alternatives - [Clozd](https://www.g2.com/products/clozd-clozd/reviews) - 4.8/5.0 (290 reviews) - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)