It's been two months since this profile received a new review

IcebergIQ Reviews & Provider Details

IcebergIQ has conducted thousands of win/loss and churn interviews for B2B SaaS companies, gathering candid feedback from their prospects and customers. Our interviews are conducted using an internally developed Buyer As Hero® methodology that has demonstrated proven results since 2008. IcebergIQ is known for delivering deep insights and having close, collaborative relationships with customers, helping to inform their strategies by surfacing blind spots, competitive intelligence, and feedback along the buyer journey – from messaging to sales, signature, and onboarding right through to renewal. IcebergIQ typically works with CEOs, Marketing, Product Marketing, and Customer Success leaders as well as private equity and venture capital firms. Individual study or ongoing program types include win/loss and churn analysis, onboarding studies, health checks, and case studies, to name a few. Interviews can be delivered in English or French.

Seller

IcebergIQ

Languages Supported

English, French

Services Offered

Win/loss & churn analysis

Locations Serviced

Canada, United States

Provider Description

IcebergIQ has helped 100+ B2B SaaS companies by conducting thousands of win/loss and churn interviews to gather candid feedback from prospects and customers. The interviews are conducted using an internally developed Buyer As Hero® methodology, with proven results since 2008. The company is known for delivering deep insights and having very close and collaborative relationships with their customers, helping to inform their strategies by surfacing blind spots, competitive intelligence, and feedback along the buyer journey – from messaging to sales, signature, and onboarding right through to renewal. IcebergIQ typically works with CEOs, Marketing, Product Marketing, and Customer Success leaders as well as private equity and venture capital firms. Individual study or ongoing program types include win/loss and churn analysis, onboarding studies, and case studies, to name a few. Interviews can be delivered in English and French.

Overview by

Kristine Culp

Top-Rated Alternatives

Clozd

4.8/5

(280)

TruVoice from Corporate Visions

4.6/5

(116)

Anova Consulting Group

4.7/5

(97)

View All Alternatives

IcebergIQ Reviews (14)

G2 reviews are authentic and verified.

Here's how.

Greg C.

Partner

Mid-Market (51-1000 emp.)

10/7/2025

"Top notch very professional Win Loss Reporting Analysis"

5/5

What do you like best about IcebergIQ?

Reports/deliverables are fabulous and actionable. Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

Wish I had more clients purchasing their services. Review collected by and hosted on G2.com.

Recommendations to others considering IcebergIQ:

Do it. Salespeople and others inside your organization will not get the information and details they can get. You will save time and money and improve sales outcomes. Review collected by and hosted on G2.com.

What problems is IcebergIQ solving and how is that benefiting you?

IcebergIQ is the best Winn Loss analysis firm I have ever engaged in 40+ years of business leadership. Their approach and analysis are professional, top-tier, insightful, and actionable. They gave me and others confidence and data in our analysis of processes and product that moved the needle on the success we needed to change our sales trajectory. Review collected by and hosted on G2.com.

Dan A.

Vice President of Customer Success

Enterprise (> 1000 emp.)

5/1/2025

"Deep customer insights from a team that takes the time to truly understand your business"

5/5

What do you like best about IcebergIQ?

The team at IcebergIQ treated us like we were their most important client, even though our research project was on the small side. We had an experienced team that invested the time on the front end to learn our business, our typical customers, our products, and the competitive landscape. When it came time to perform the interviews, the materials provided were thorough and insightful, and the final analysis report provided us with even more than we could have asked for and even uncovered other areas of improvement we didn't know we had. Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

I can't think of any downsides from our experience working with IcebergIQ. Their team was experienced, prepared, efficient, and detail-oriented. Review collected by and hosted on G2.com.

What problems is IcebergIQ solving and how is that benefiting you?

IcebergIQ assisted us with a churn research project to gain better insights into key reasons for customer churn and to ensure that we were hearing directly from customers via a neutral third party. While we had existing internal information, using an expert third party firm allowed us to go deeper than we could have done on our own. Review collected by and hosted on G2.com.

Tara S.

Manager, Growth & Market Intelligence

Mid-Market (51-1000 emp.)

2/3/2025

"Would definitely work with them again"

5/5

What do you like best about IcebergIQ?

The team was wonderful to work with. They were responsive, kind, smart, and fun to work with. Their deliverables were also thorough and action-oriented, so the right insights could be rolled out to the right teams. Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

There wasn't anything I didn't like about IcebergIQ. However, I was sometimes a bottleneck because my time was so stretched, they sometimes had to wait for me. Review collected by and hosted on G2.com.

Recommendations to others considering IcebergIQ:

Know what kind of information you're hoping to get before you kick off your project. For example, are you wondering why your company wins and loses? What buyers think of competitors? Or perhaps something different. If you know what you want to learn, it will be easier for them to dig in during conversations. Review collected by and hosted on G2.com.

What problems is IcebergIQ solving and how is that benefiting you?

I worked with them at a previous company, where I didn't have the capacity to conduct enough win/loss interviews myself. They helped me gain insights from a wider range of clients and prospects than I could have talked to personally. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

1/31/2025

"Insightful partner for market research needs"

5/5

What do you like best about IcebergIQ?

What I like best about IcebergIQ is undoubtedly the incredible team we work with. They are truly capable of understanding our business and consistently deliver on the goals we set forth in each study. Communication and project management are always well-executed, ensuring that every aspect of the research process runs smoothly. The results from each study not only meet our expectations but also propel us forward, driving our business growth and success. We highly recommend IcebergIQ for their expertise, professionalism, and unwavering commitment to excellence. Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

There is truly nothing to fault when it comes to working with IcebergIQ. Review collected by and hosted on G2.com.

Recommendations to others considering IcebergIQ:

Additionally, I would advise those looking to work with IcebergIQ to view them as an extension of their own team. Their collaborative approach and dedication to understanding your business intricacies ensure that they are not just a service provider but a true partner in your success. By integrating them into your strategic processes, you can leverage their expertise to its fullest potential, fostering innovation and achieving remarkable outcomes together. Review collected by and hosted on G2.com.

What problems is IcebergIQ solving and how is that benefiting you?

In today’s fast-paced and ever-evolving market landscape, having access to accurate and timely data is paramount for making informed business decisions. IcebergIQ has proven to be a reliable and insightful partner for our market research needs for many years now. With each study conducted, we gain high-quality, reliable, and actionable insights contributing to growth and success in various areas of our organization. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Enterprise (> 1000 emp.)

2/10/2025

"Great partnership, better results!"

5/5

What do you like best about IcebergIQ?

The team at IcebergIQ knows what they're doing and always produces great results. Even when struggling to get respondents on the rare occasion, they are very communicative and brainstorm real ideas to pivot to in order to get results. They analyze the feedback they get in a way that's not only easy to understand, but clear, concise, and pulls out patterns we wouldn't have normally seen. Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

I couldn't really say anything negative about my experiences with Iceberg. Review collected by and hosted on G2.com.

What problems is IcebergIQ solving and how is that benefiting you?

IcebergIQ helps us with outreach to respondents that typically wouldn't respond to us directly, or at least wouldn't be as transparent. I feel Iceberg gives the interviewees real reason to believe they can be trusted so they can be honest in their feedback, regardless of whether it's good news or not for our company. That type of market feedback is invaluable! Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

2/4/2025

"Uncovering Win Loss Insights"

5/5

What do you like best about IcebergIQ?

IcebergIQ utilizes a comprehensive win-loss analysis methodology, focused on in-depth interviews with decision-makers from both won and lost accounts. This has ensured that we obtain insights that are relevant to our solution portfolio and sales activities.

Their expertise and care for "doing the right thing" for our organization has been crucial for conducting insightful interviews and collecting beneficial win/loss information. Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

There is no downside in dealing with this experienced and dedicated team. Review collected by and hosted on G2.com.

Recommendations to others considering IcebergIQ:

Engage with IcebergIQ sooner rather than later if seeking win loss insights to boost your selling efforts. Review collected by and hosted on G2.com.

What problems is IcebergIQ solving and how is that benefiting you?

By identifying what works and what doesn’t in our sales approach, our company has refined our tactics and addressed product gaps to improve win rates. This analysis has allowed us to progress our best practices based on successful outcomes and with input collected directly from our clients and prospects. Review collected by and hosted on G2.com.

Piper B.

Director of Product Marketing

Enterprise (> 1000 emp.)

2/7/2025

"Great partner, great insights"

5/5

What do you like best about IcebergIQ?

Thoroughness, strong partnership, great understanding of our business and market Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

There is not really anything I dislike about IcebergIQ Review collected by and hosted on G2.com.

Recommendations to others considering IcebergIQ:

Iceberg is a fantastic partner. They take the time to fully understand our business and the insights we're looking to glean before beginning a project. They are highly communicative throughout the project, ensuring that they're on the right track and delivering the value we're looking for along the way. The readouts are always great - they do an amazing job synthesizing their research in a way that is digestible for all our stakeholders. Review collected by and hosted on G2.com.

What problems is IcebergIQ solving and how is that benefiting you?

In-depth market research Review collected by and hosted on G2.com.

Jocelyn B.

VP, Customer Success

Computer Software

Mid-Market (51-1000 emp.)

1/29/2025

"True partnership for customer insights"

5/5

What do you like best about IcebergIQ?

The thing I valued most about IcebergIQ was the insight delivered. While all the raw interview data was made available, including their categorized insight, I got a ton of value from their reports. An outside opinion gave the insight weight with cross funtional teams that helped us drive real change. Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

My interactions with them were all very positive. Nothing comes to mind. Review collected by and hosted on G2.com.

Randy W.

Mid-Market (51-1000 emp.)

2/7/2025

"Super value extension of our team"

5/5

What do you like best about IcebergIQ?

The team is completely committed to helping our team understand what is happening and brainstorming ways to address Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

There is nothing at this point. Great service at fair price Review collected by and hosted on G2.com.

Recommendations to others considering IcebergIQ:

For people who are working a lot of Sales Accepted Opportunities each month and want more insight into what is really happening versus just relying on AEs entering information in SFDC or some other CRM Review collected by and hosted on G2.com.

What problems is IcebergIQ solving and how is that benefiting you?

Getting accurate information regarding prospects we don't win Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

1/30/2025

"Wonderful Team and Great Results!"

5/5

What do you like best about IcebergIQ?

The team is very responsive and drives us to move quickly on projects, which is always helpful. Review collected by and hosted on G2.com.

What do you dislike about IcebergIQ?

No real dowsides. We would have liked customers and prospects to move faster on scheduling and committing to interviews, but that is a bit out of the IcebergIQ team's control. Review collected by and hosted on G2.com.

Recommendations to others considering IcebergIQ:

If you need dedicated focus and resources to investigate and analyze churn, wins, or losses, IceBergIQ is a great company to work with! Review collected by and hosted on G2.com.

What problems is IcebergIQ solving and how is that benefiting you?

The IcebergIQ team has been a great asset to our internal teams to collect and synthesize customer and prospect insights whether it's related to churn analysis or win/loss interviews. The data, soundbites, and insights have been incredibly valuable. Review collected by and hosted on G2.com.