First and foremost, PSP is a fantastic business partner. They’re easy to work with, sharp as hell and always available and eager to help us apply what they’ve found out in our sales training as well as marketing and product planning.
The quality of interviews is impressive. They ask the executives we sell to for 30-40 minutes of time but usually get a full hour, and use that time intelligently to cover all the bases and drill down into the issues which really made a difference to the customer. It’s all unscripted and shows that PSP did their homework to study our product and industry, which is pretty specialized. The transcripts are detailed and very specific about how we can improve our selling as well as our product.
PSP’s analysis and executive recommendations are also excellent. Every point they raise is a specific issue with smart suggestions, many unexpected, about what we can do. There are no generalities or arm-waving. They showed us what’s statistically significant and what’s not, and backed up every point with multiple customer quotes.
I also want to highlight PSP’s interview batting average. I used another agency to do win/loss at another company, and it was like pulling teeth to get customers to agree to interviews and we had to do a lot of the work. With PSP, I give them a list of contacts and they do the rest, getting interviews with around 1/3-1/2 of the contacts I give them. And that’s with blind interviews where the customer doesn’t know who is paying for the research. The other agency had us introduce them and they still struggled to get the interviews done, which was extremely frustrating. Review collected by and hosted on G2.com.