# Anova Consulting Group Reviews **Vendor:** Anova Consulting Group **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.7/5.0 **Total Reviews:** 99 ## About Anova Consulting Group For 20 years, Anova Consulting has been the leading provider of Win-Loss Analysis and Customer Satisfaction Research. Anova's team of experienced consultants uncover the real reasons why our clients win and lose. Anova's experts interpret these findings to enable sales and product marketing and provide an action plan to win more business. Anova’s Consulting is a pioneer in win-loss analysis. Companies ranging from the Fortune 100 to early-stage disruptors have trusted Anova to provide them with up-to-date feedback on their sales execution, product offering, value articulation, and competitive landscape. ## Anova Consulting Group Reviews ### 1. Anova, review **Rating:** 2.5/5.0 stars **Reviewed by:** Patrick C. | Senior Partner, Talent Acquisition & EVP - EMEA & APAC, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Anova Consulting Group?** They don’t just collect win/loss data or customer opinions—they interpret it thoughtfully and provide clear context around why deals are won or lost and what leaders should do differently as a result. Their consultant‑led approach and independence allow prospects and customers to be candid, which leads to insights teams wouldn’t get through internal conversations alone. **What do you dislike about Anova Consulting Group?** one limitation is that their approach is highly consultant‑led and qualitative, which can feel less immediate for teams looking for lighter‑weight or fully automated solutions. Some reviewers note that the interview process can feel structured or scripted at times, and the turnaround for insights may not match the pace organizations expect if they are used to real‑time SaaS tools rather than deep consulting engagements. **Recommendations to others considering Anova Consulting Group:** I would recommend Anova Consulting Group to organizations that sell complex B2B products or services and want an objective, outside‑in understanding of why they win, lose, or retain customers. They are particularly well‑suited for teams that value deep, consultative insight over quick, surface‑level metrics and are prepared to act on candid customer feedback to improve sales execution, messaging, and customer experience **What problems is Anova Consulting Group solving and how is that benefiting you?** better alignment between sales, marketing, and leadership; clearer priorities for improvement; and higher confidence in strategic decisions. The result is stronger sales performance, improved customer experience, and a more feedback‑driven culture that continuously learns from both successes and losses rather than relying on assumption' ### 2. Expert Analysis Boosts Product Development **Rating:** 5.0/5.0 stars **Reviewed by:** Tharun K. | Design Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Anova Consulting Group?** I appreciate the thorough analysis of existing issues with our bill of materials (BOM) routing and the provision of smarter ways and best practices to achieve better performance. The focus on win/loss analysis is particularly valuable for understanding product development dynamics. I find their approach of resolving issues related to product development and performance very helpful. Their expertise in analyzing organizational and product issues, then developing new practices to achieve good results, stands out as a significant benefit. This thoughtful process has made a positive impact, encouraging me to consider continuing or expanding our partnership with Anova Consulting Group. **What do you dislike about Anova Consulting Group?** Nothing to dislike here **What problems is Anova Consulting Group solving and how is that benefiting you?** I use Anova Consulting Group for market research and product development, resolving existing product issues and optimizing performance through smarter practices. ### 3. Anova Underwhelms: Scripted Interviews and Lagging Tech **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 03, 2025 **What do you like best about Anova Consulting Group?** Anova’s pitch around high-quality interviewers was appealing initially. **What do you dislike about Anova Consulting Group?** The actual interviews felt scripted and superficial, lacking meaningful insights. Additionally, their technology platform was noticeably weaker compared to competitors I’ve used. **What problems is Anova Consulting Group solving and how is that benefiting you?** Win-Loss ### 4. Anova, a strong and insightful voice of the customer partner **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan G. | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2024 **What do you like best about Anova Consulting Group?** We liked the interview summaries, analyses, benchmarking and comparisons to our own performance YOY. The partnership with Zach G and the team was incredibly valuable as well, as we worked to dial in the learnings and understand the deep and useful information we received from Anova. **What do you dislike about Anova Consulting Group?** The biggest challenge we had was not really an Anova challenge, it was our efforts to get a large enough sample size from our sales teams - we needed them to give us contact information for wins and loss clients so Anova could interview the clients. **Recommendations to others considering Anova Consulting Group:** Hi would highly recommend Anova, just make sure you have commitment from your sales organization to deliver you enough clients/prospects to interview. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova Consulting provided us with a lot of value. They interviewed clients and prospects (business development wins and losses) and provided a slew of insights aligned to specific and actionable topics. They also provided benchmarking information with other similar companies, so we could see how our sales efforts compared to others and to our own performance YOY. Their ability to measurably compare our to the "winning" provider across so many key variables helped us create and implement key initiatives to improve our sales effectiveness. Anova's voice of the customer interviews and analyses provided information that had the highest level of visibility, we shared it throughout the C-level executive suite and also with the board of directors. ### 5. Best in class customer driven analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2024 **What do you like best about Anova Consulting Group?** The Anove Group have been living in the win/loss analytics world for a long time. They are recognized experts in the domain and have the depth and breadth of expereince that unmatched in my opinion in this space. Sr. Mmgt is engaged and the team is very engaging and has seen many clients have poasitrive business outcomes through their input and recommendations. This adds up to credibility at the executive level. **What do you dislike about Anova Consulting Group?** Anova Consutling is a boutique business with a very focused expertise. That enables them to be very good at what they do, but if you are looking for broad based sles process or effectiveness consutling that is not wha tthey do. So it's not so much of a dislike it's more of a decision to engage for specific diagnosis...sort of like having a specialist for a health condition vs a generalist...your best outcome will be with the specialist...ANOVA is best in class for what they do. **Recommendations to others considering Anova Consulting Group:** Really understand what your needs are and be fully comitetd to working with ANOVA and full executive cooperqation to get all teh information that is needed to understand why you are wining/losing business so you can address it wiht full confidence to improving your customers expereince and winning more new business. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova provides a best in class service helps bring the Voice of the Customer with data not anectodal information to uspport better decision making and understanding the Win/Loss analysis with details and facts with stong online tools. The beneftis are simple, the analysis suypports custpmer retention and suport in perhsp adjusting your vlauew proposition or priicng as you have a deeper understnading of why we win or lose deals. Sales will often times tell you it's prioice but many times is much more...maangement needs to understand this with facts so they can take corrective action and grow their bsiness consistently and the slaes force can be more effective. ### 6. Anova has a very methodical and analytical approach to gathering W/L insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Anova Consulting Group?** Anova had a very organized and well thought out approach to the Win/Loss process **What do you dislike about Anova Consulting Group?** I don't think it is necessarily an issue with Anova, but our hit rate amoung targeted clients was low. However, we are targeting execuitives that can be very challending to reach. **Recommendations to others considering Anova Consulting Group:** Do your homework, but we evaluated two other respected providers of Win/Loss and Anova's was the most through and well thought out approach **What problems is Anova Consulting Group solving and how is that benefiting you?** In the past, our Win/Loss info was largely provided by through sales (fox guarding the hen house). By removing sales as the middle man, we are recieveing a more honest view from our customers. ### 7. Anova is a great partner with a high quality and flexible offering **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa M. | Director, Sales Operations & Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Anova Consulting Group?** The individuals assigned to support our account have always been top notch - prepared for our calls, on-time, professional, aware of outstanding requests, and are always willing to brainstorm our needs and an approach that makes the most sense for us. When meeting with our leadership team and executives, they've been phenomenal, carrying out presentations designed to really match the audience. **What do you dislike about Anova Consulting Group?** Honestly, nothing I can think of. When we preferred to use our own tool for data analytics, the Anova team worked directly with our staff to figure out how to make that as easy as possible for us. They've really listened to our pain points and addressed them quickly and professionally every time. **Recommendations to others considering Anova Consulting Group:** While there are many new solutions in this space, including a lot more automated and self-serve options these days, the fact that Anova has well-trained, highly educated, senior staff spanning multiple regions and languages has made our decision to stay with Anova again and again, an easy one. The service Anova provides is unique, in part because it comes with a human element, not just a standard script or blank form to complete. And our Anova team has built a reliable partnership, ready to help us better understand where we are getting it right and wrong, and suggestions for how we can improve, as well as the data to show whether we are hitting our mark. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova supports our organization by helping us achieve more visibility into our customers and prospects's perceptions and needs through the entire sales process as well as beyond. Anova provides us with immediate feedback as well as a formal presentation several times a year that helps our leaders dive deeper into the data and historical trending, against industry benchmarks. ### 8. Principal/Business Owner **Rating:** 5.0/5.0 stars **Reviewed by:** jane r. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Anova Consulting Group?** The interviews that Anova conducts with my prospects and clients allows me to correct sales deficienies on my team. I have done win loss in my past life in software sales but it was conducted internally and not anywhere near as thorough and targeted. Anova's interviewers are the best in the business. As a business owner, my time is valuable and working with Anova allows me to work on my core business - they are full service and extremely professional. They've been doing win/loss for years so they are able to give me great direction on how best to improve my revenue. They keep me disciplined. **What do you dislike about Anova Consulting Group?** They get my highest reviews; there's really nothing to say here. **Recommendations to others considering Anova Consulting Group:** My advice would be to hire Anova and stick to the process. At first, it took me a bit to make it part of my team's responsibilities but now that we have it integrated in my system, we reach out to every prospect in every sales situation. I learn something new in virtually every interview. The ongoing feedback has helped my team win more business so the work winds up paying for itself. A MUST investment. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova helps me identify why we are not retaining clients and why we are not winning certain deals. ### 9. Critical component of a win/loss program **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew T. | Lead Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Anova Consulting Group?** Ability to dive deeper into prospect / customer (based on our interviewers' notes) when needed (which isn't all the time) White glove service from our program manager We were able to outsource logistics such as outreach, coordination, and spend more time dissecting insights **What do you dislike about Anova Consulting Group?** At the beginning, wish there were more guided interview templates to choose from based on past experience - spent a little more time than I had hoped crafting / interviewing on the questions. Opportunity for Anova to provide more assertive recommendations around action items. I know they were trying to balance limited context + being polite. Regardless, we were able to use the nicely summarized insights to draw out our needed action items. **Recommendations to others considering Anova Consulting Group:** More so than anything, prospects and customers are willing to be honest with a 3rd party. Even though there's a known association, it does disarm the prospect / customer to a greater extent. Then you need a partner to have experience in your domain to provide value-add and ask important nuanced 2nd level questions (vs. feeding them questions verbatim). Benchmarking was nice for us but not sure enough statistical significance to drive meaningful action. It was mostly the qualitative insights that we needed. I had an excellent marketing partner to help do summary recaps based on the exec. Perhaps you can ask Anova to provide summaries in whatever format you need **What problems is Anova Consulting Group solving and how is that benefiting you?** Figure out the real reasons why we win or lose against incumbents / competitors. Allowed us to gain invaluable insights, which were used to justify meaningful business initiatives ### 10. VOC win/loss project **Rating:** 4.0/5.0 stars **Reviewed by:** Alanna B. | Manager, Strategic Proposals , Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Anova Consulting Group?** Anova staff are knowledgeable and collaborative. The dashboard feature is a great tool to look at trends and makes it easy to find transcripts all in one place. **What do you dislike about Anova Consulting Group?** We struggled with our own internal processes during our time working together. In hindsight, I wish we would have set the program up a little differently and set some more automation in place before beginning. Anova could have likely consulted us more on this, but it would be unfair to burden them with that full responsibility. **Recommendations to others considering Anova Consulting Group:** Make sure anyone in your organization that has control over your data is fully onboard before proceeding. If you can feed this machine with interviews, you're not going to get enough qualitative data to make decisions. **What problems is Anova Consulting Group solving and how is that benefiting you?** We worked with Anova to gather qualitative feedback to add "voice of the customer" to our qualitative win/loss analysis. Our desire was to further learn why we win and lose clients to further guide business decisions and meet market needs. ### 11. Anova is a great partner for win-loss **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Anova Consulting Group?** The team at Anova is great and super responsive. They have always gone above and beyond to assist me **What do you dislike about Anova Consulting Group?** The only thing I would improve is the dashboard for viewing the data - it is a bit outdated **Recommendations to others considering Anova Consulting Group:** The Anova team helped get us set up and running very quickly and efficiently. They truly care about every step of the process and have already helped get the best outcomes possible for win-loss **What problems is Anova Consulting Group solving and how is that benefiting you?** They are helping us gain really granular level insights into why we we are winning and losing deals in the field. Specifically with qualitative insights. ### 12. Great service with high success rates **Rating:** 5.0/5.0 stars **Reviewed by:** Warren L. | Vice President, Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Anova Consulting Group?** There are two things I like about Anova: their ability to secur interviews, and their ability to absorb a good understanding of our complex business and solutions. In win/loss interviews, securing the interviews is half the battle, and we've had other vendors in the past that could only secure 75% of the opportunites we sent them. Anova is over 90%. Regarding absorbing our business, Cotiviti's senior leaders now view Anova as an extension of our business, and not just a vendor. **What do you dislike about Anova Consulting Group?** I can't think of any downside of using Anova. **Recommendations to others considering Anova Consulting Group:** When working with Anova or any win/loss program vendor, it's key to be very clear on defining your solutions and solution-specific questions right from the start. Something Anova will help walk you through. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova helps us gain insights from clients or prospective clients around why they choose or do not choose Cotiviti as their solution provider. Anova serves as a neutral third party that can get things out of the client that our sales people might not otherwise be able to get. For example, in our last annual readout from Anova, their interview results indicated that we needed to improve our consultative sales approach. It was a bit of a surprise since we really rely on this consultative approach for selling, especially with our highest revenue product line. Also, it is a long sales process, so the consultative approach is most effective, in our opinion. We had to drill down on this to learn more, and when we did, we realized that this feedback came from a small product line where the sales group needed training and improvement. ### 13. Trusted Partner for Business Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Karen L. | AVP Product Management, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Anova Consulting Group?** The Anova Team has been good about building literacy in our business from customer point of view. They understand the kinds of solutions and outcomes our customers are after and have been good about digging deeper with customers to understand perception of value. They also provide excellent documentation - both detailed individual interview reviews + summary learning. **What do you dislike about Anova Consulting Group?** This is not a turn-key project. My team had to support the project with important adminstrative work. It is important to respect the relationship we have with our customers (& prospects). We made a point of making warm introductions to the Anova team, the project and the processes they would follow as they contacted our customers and invited them to participate in research. Timing is important and we worked closely with their team. **Recommendations to others considering Anova Consulting Group:** Put time in to preparing and be as clear as you can about the questions you have and the outcomes you are hoping for. Given the nature of the research, I strongly recommend checking in regularly and listening to/discussing findings. These interim connecting sessions led to adding an additional question/topic for their researcher to explore. **What problems is Anova Consulting Group solving and how is that benefiting you?** My team contracted with Anova to gain understanding - from customer point of view - about the experiences they are having as my company is on-boarding them to our product offerings. We know the process from our company operational point of view, but recognize that understanding how customers are perceiving / feeling about the experiences they are having is important too. ### 14. ANOVA has been doing client win/loss interviews for us for years. **Rating:** 4.5/5.0 stars **Reviewed by:** Scott F. | Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Anova Consulting Group?** I have found ANOVA to be thorough, flexible, accountable, and above all, brutally honest about where we are good and where we need to improve. They are not hired to rationalize or "make us feel better"... we need the facts- good and bad- to improve our execution and offering. THey consistently have delivered this to our business. They are good about helping us drill in or reframe the data and outputs to meet our business needs across various audiences. **What do you dislike about Anova Consulting Group?** Nothing jumps out. While I don't always like the information delivered, it is an accurate reflection of win/loss situations and I always appreciate the candor with which it is delivered. There are times when we need more details and specifics, and the team is good about helping us fill in gaps when those exist. **Recommendations to others considering Anova Consulting Group:** If looking for help understanding where you win and lose in a sales/competitive process, meet with their team and have them walk you through their process and sample outputs. THe most valuable part is their semi annual roll up of trends and observations where they come to table with actionable insights and areas to focus on to improve. **What problems is Anova Consulting Group solving and how is that benefiting you?** ANOVA is doing win/loss audits for both new sales and lost clients across our Customer Segments. The insights gleened from these interviews with sponsors and advisors give us valuable insight into brand sentiment, how our value proposition is resonating, how sales/service teams are excuting in competitive situations, and what product/service gaps exist across our offerings. This helps to inform and optimize our spend on learning and development, skills training, product development, and marketing/promotion. ### 15. The experts in Win Loss Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Mike A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Anova Consulting Group?** Their overall expertise and guidance, their Analytics portal with custom dashboards, their ability to interview customers in a non-biased way, and the read-out summary. **What do you dislike about Anova Consulting Group?** There's not much to say here - I think perhaps anything - they had a slight turnover in resources while we were clients - but it did not impact the experience. **What problems is Anova Consulting Group solving and how is that benefiting you?** The Anova Consulting Group successfully helped solve setting up new win loss analysis programs at two separate companies I have worked for. They provided best practices, a framework to help set up, and endless amounts of helpful guidance throughout the process. We were drawn to their expertise (they literaly wrote the book on win loss), and leveraged their guidance - especially for readouts to the broader team and zeroing in on key themes for actionable next steps. ### 16. Effortless ability to dig deeper into the reasons why our clients buy or don't buy from us. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Anova Consulting Group?** Clients are receptive to 3rd party interviews and Anova's approach helps us aggregate a lot of unstructured data about our deals. Working with the Anova team is easy and they are very responsive and they've helped us iterate on our questions to continue to gleen more information. **What do you dislike about Anova Consulting Group?** Nothing jumps out as a potential 'dislike'. **Recommendations to others considering Anova Consulting Group:** I would definitely recommend other organizations use Anova as a means to develop a stronger sales presence in your target market. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova is helping us refine our value proposition, hone-in on key differentiators, identify areas of improvement, and enhance our sales process. ### 17. Experienced interviewers and solid execution **Rating:** 4.5/5.0 stars **Reviewed by:** Pete C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2020 **Describe the project or task Anova Consulting Group helped with:** Anova conducts phone interviews and analysis for our customer win-loss interview program. **What do you like best about Anova Consulting Group?** Anova has proven experience in our space, with seasoned interviewers who know how to listen for important details and probe further to get the insight our business needs. **What do you dislike about Anova Consulting Group?** Velocity is sometimes frustrating, but this is more a feature of this type of work, not a particular vendor. **Recommendations to others considering Anova Consulting Group:** Decide what is important to you in a Win-Loss vendor before you compare alternatives. Some vendors may charge more for things you don't need. **What problems is Anova Consulting Group solving and how is that benefiting you?** We are gaining competitive and sales process insight into complex enterprise software sales around the world. We are able to analyze and disseminate insight that helps all functions improve for subsequent engagements. From competitive insights to product features to sales engagement process feedback, there is nothing as powerful as the voice of the customer. ### 18. ANOVA - Experienced and Thorough **Rating:** 5.0/5.0 stars **Reviewed by:** Tom G. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Anova Consulting Group?** ANOVA is a group of experienced pros. They work directly with me when we are looking for something out of scope and always deliver great presentations and insights to our team. They are always willing to go the extra step to deliver insights and treat us like their only client. **What do you dislike about Anova Consulting Group?** We find the reporting capabilities to be somewhat lackluster be we also understand this is not the core competency of ANOVA. **What problems is Anova Consulting Group solving and how is that benefiting you?** ANOVA conducts win loss and departed interviews that provide us with valuable insights from plan sponsors and advisors in our recordkeeping space. We are able to gain feedback regarding our sales process on wins and losses. And as far as departures we are able to learn why clients will leave us. These insights allow our leaders to coach up sales presenters to improve on interrnal processes and presentations. ### 19. Division Vice President of ADP Retirement Services **Rating:** 5.0/5.0 stars **Reviewed by:** Joe G. | Vice President Client Based Acquisitions, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Anova Consulting Group?** The team provided an EASY TO READ and EASY to UNDERSTAND analysis that we could act on IMMEDIATELY. **What do you dislike about Anova Consulting Group?** Nothing! Fantastic Group. Really enjoyed working with Rich and his team. I would highly reccomend this team to help solve any of your business problems! **Recommendations to others considering Anova Consulting Group:** If you select ANOVA Consultants, you will be hiring a comprehensive team to solve many of your business problems. Sometimes it is difficult to solve your issues when you are "right in the thick of your everyday routine." ANOVA can easily identify ways for you to solve your problems and GROW YOUR BUSINESS! **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova Consulting built a comprehensive WIN/LOSS Study for us. This helped us better understand why we winning and losing specific deals and how we could improve our WIN RATIO. ### 20. Anova is an excellent win/loss vendor **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2024 **What do you like best about Anova Consulting Group?** What I liked best about Anova Consulting Group is that, from day one, they showed themselves to be a partner and not just a vendor. Prior to Anova, we used another vendor that was much less hands-on. Anova was a breath of fresh air -- they were eager to learn about our product portfolio, our sales motions, and our competitors. They came into our office to sit down with our team and ask questions. This approach was very much appreciated. **What do you dislike about Anova Consulting Group?** While overall I was very happy with Anova Consulting Group, there were times where I wanted some deeper insights during our customer interviews. For example, a customer might have mentioned a unique perspective on why a competitor's product was better than ours, but there was not much follow up in the interview to dig into thus further. the right fit for their business, but there was little follow up to dig into this further. With that said, the Anova team was open to receiving feedback on ways that we can improce our process, and we did find that, over time, things did improve. **What problems is Anova Consulting Group solving and how is that benefiting you?** We leveraged Anova Consulting Group to understand the reasons we were both winning and losing customers against our competitors. Our company benefited by learning key insights into our customer's decisions vis-a-vis our strategies across sales, customer success, marketing, and product. ### 21. CMO, John Hancock Retirement (former) **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Anova Consulting Group?** They know our organization. They take the time to position results in a way that the organization hears them. Anova doesn't shy away from difficult topics, making sure we hear the good, the bad, and the ugly. **What do you dislike about Anova Consulting Group?** It is often the case where strengths and weaknesses for our organization are the same, and it is mot alway clear why, or how we can shift the surveys to gain better clarity. **Recommendations to others considering Anova Consulting Group:** Provide ANOVA as much context as you can as you go through the engagement and ensure senior leadership hears the results of the engagement first hand. This analysis provided is best heard with no filters. **What problems is Anova Consulting Group solving and how is that benefiting you?** The team currently conducts win/loss surveys, providing qualitative insight into advisor and sponsor perceptions during the sales process. This research not only helps the team confront product and training gaps, it also helps the team understand how internal "truths" are not universally true outside company walls. ### 22. Get to the heart of your deal wins and losses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Anova Consulting Group?** Experts in survey design Collaborative approach to choosing and refining the list of contacts to approach In depth interviews Detailed call summary reports AND useful recaps Macro trends and recommendations at he conclusion of the engagement **What do you dislike about Anova Consulting Group?** This isn't so much a dislike, but the client will need to dedicate some time and effort to get the best outcomes and insight from the engagement. Your internal team should include sales leadership AND marketing for the best results (which is a great exercise in building sales and marketing alignment). **Recommendations to others considering Anova Consulting Group:** Have your internal team members identified so you can hit the ground running. Choose both losses AND wins to get the best insights. Include a range of company types, industries, deal sizes, deal types in your interview pool for the most comprehensive approach. If possible, make win/loss analysis a consistent step in your selling process. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova provides win/loss (and stalled) interviews with prospects and customers. Their expert consultants and interviewers help solution providers get to the heart of why you win, why you lose and why deals stall (which is happening more and more these days). Rather than relying on feedback from your sales teams, which will be filtered (at best) and biased (in most cases), you wil lget holistic feedback which includes product, pricing, sales process, competition, and more. ### 23. Comprehensive, focused, eye opening information on why we are winning and losing to our competitors. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Anova Consulting Group?** The people. They took the time to understand us and our business, work with us to design questionnaires for their interviewers that really unearthed specifics about our business and industry, and gave us action items to better train our field sales people to leverage the findings from their analysis. We even heard from our clients who were interviewed y them how impressed they were that we took the time to become a better firm and better serve our current and future clients. **What do you dislike about Anova Consulting Group?** Nothing. With previous consultants we have worked with, we felt that they spent more time making us feel small as they shared their expertise and gave the impression that we were lucky that they were sharing their precious time with us. This was not the case with Anova. We really felt that they wanted to partner with us and were genuinely excited to learn about our company and see positive results moving forward. **Recommendations to others considering Anova Consulting Group:** Do it. They know their space well, have a great team, and genuinely want to partner with you. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova was hired at a time when we thought that we had a good handle on why we were winning business and we were doing well, but we did not realize that we were leaving deals on the table for reasons that could be rectified easily. We brought in an employee who had worked with Anova at a previous firm and talked about how they enhanced their sales processes as well as increased their close rate significantly. Based on the findings from their research, we were better able to fill gaps in our business which resulted in lost sales, improved our positioning statements to better illustrate our strengths (from understanding why customers choose us as well), and we are now getting ready to begin a client satisfaction survey to better retain the clients who we already have. ### 24. Our client satisfaction program is working well **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Investment Banking | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Anova Consulting Group?** My service team is very responsive and I have a good working relationship with them. We had collaborative conversations on the changes we made to the interview guide and these have made for a better client interview. The myView dashboard is helpful for an up to date snapshot of interviews. The year-end report readout was a good, comprehensive run-through and was robust without being too long **What do you dislike about Anova Consulting Group?** I do not have anything to offer for improvement at this time **What problems is Anova Consulting Group solving and how is that benefiting you?** We do client satisfaction interviews and reporting with Anova. We use the information to gather feedback from our most valuable client relationships. This feedback allows us to see where we can improve on an engagement and aggregate level. We have been partnered with Anova for ~5 years, so the collected data also functions very well as a tracking study that we can use to identify trends and changes in quantitative and qualitative research gathered ### 25. Great experience with working with Anova on Win-Loss Analysis research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Anova Consulting Group?** Anova has a thorough methodology and approach to win-loss analysis and they worked with me in every step of the way from inviting the clients, working on the discussion guide and providing the actionable insights to deliver to our C-Suite executives during our QBRs. The team was knowledgeable, great to work with and were very patient with us. **What do you dislike about Anova Consulting Group?** There's wasn't much of any downsides because the outcomes really depend on getting prospects to participate in the research without an honorarium or have them see the value in helping us improve. **Recommendations to others considering Anova Consulting Group:** I think it's important to get executive buy-in from your key stakeholders from the very beginning in order to have a successful win-loss program. Without it, the analysis will not get any visibility or traction for change. **What problems is Anova Consulting Group solving and how is that benefiting you?** The company I was working with at the time needed a better understanding of why we were winning and losing deals. Most prospects/customers don't typically provide us an honest answer so it was important to partner with a third-party company to capture this insight for us. ### 26. Unparalleled Business Insights from a Key Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Anova Consulting Group?** There is plenty we like about Anova however the two that stick out most of their people, their active listening and the insights they bring to the table. **What do you dislike about Anova Consulting Group?** There are no downsides however I'd like to see the brand evolve. **Recommendations to others considering Anova Consulting Group:** It's fairly straight forward, if you're looking to continue to move your business forward and have a partner in your corner to help you, then consider Anova Consulting. There is no higher compliement then a senior leader seeing them as an extension of the team and that's a testiment to the work Anova Consulting does and how they do it. **What problems is Anova Consulting Group solving and how is that benefiting you?** The business is always eager to learn more about what the marketplace, clients and prospects, are saying and thinking to ensure we are avoid complacency, staying ahead of competitors, and most importantly, ensuring we are providing a best-in-class experience end-to-end. To do this, we established a Global Corporate Listening Program that provides 360 insights to the business and helps them to make data-driven strategic decisions. While this can be done in-house, the huge benefit of working with Anova is they help us scale and obtain unbiased / unseen insights that we would not be able to gather ourselves - the latter being the key benefit. ### 27. Proactive and reliable partner for our Win/Loss Program. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Anova Consulting Group?** We found the Anova team to be very professional.They are on top of the program execution and are proactive and engaged. Special requests we made were handled quickly and well. We also found the team to be flexible and supportive in working with our evolving needs for the program. **What do you dislike about Anova Consulting Group?** We are happy with our overall experience with Anova. **Recommendations to others considering Anova Consulting Group:** Anova has good functional and domain expertise within their teams. I would recommend considering that and leveraging that to design a strong win/loss, voice of customer, or other program. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova helped us gather real insights on our customers - on why we win & lose deals, our stregths and weaknesses as perceived by customers, and our competitive differentiators. With their expertise in interviewing enterprise customers in the markets we serve, Anova helped us design and execute a win/loss interview program to get customer insights. The program helped us gather customer feedback through a neutral, unbiased lens and helped us do it in a scalable way. These insights were helpful for our cross-functional teams including product, sales and marketing. ### 28. Dependable Partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Moonhee W. | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Anova Consulting Group?** Results driven, team members, and flexibility **What do you dislike about Anova Consulting Group?** Don't have anything from my perspective. I have always had positive relationship. **Recommendations to others considering Anova Consulting Group:** I would say, have a initial discovery call to figure out the intent and the results that they are looking for. Assess the responses and see what changes can be made. **What problems is Anova Consulting Group solving and how is that benefiting you?** Reviewing the external advisors/plan sponsors feedback on why they choose John Hancock or not is so crucial for enhancing processes,trainings, and getting buy in from internal partners on needs. ANOVA team conducting these surveys has really helped the internal teams to understand how to better the processes and understand better what our audience is looking for. Not to mention from the competitive perspective. ### 29. Skilled professionals with vast experience in driving Win/Loss Customer Interview programs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Anova Consulting Group?** Their ability to do Win / Loss interviews is a real strength. They have good experience, are skilled in interviewing, and drawing out analysis from those interviews. My client service team is professional and easy to work with. Anova produces reports that summarize the insights from our interviews very effectively. They highlight some things that I did not recall seeing in the trends and insights. The reporting is of high quality. **What do you dislike about Anova Consulting Group?** There is a quantitative section of the interview that benchmarks us against the top competitor within each opportunity. I have found that section really helpful, but this year it has been getting filled more rarely than it has in years past. **Recommendations to others considering Anova Consulting Group:** Anova is a rock solid option when looking for a 3rd party consultant to execute an enterprise Win/Loss Program. **What problems is Anova Consulting Group solving and how is that benefiting you?** Working with Anova provides us an external 3rd party which can conduct Win / Loss interviews and generate the respective reporting from those interviews. We use the information to support our business, marketing and sales teams with insights on why we’ve won or lost business across multiple internal lines of business. We also use these insights to support our competitive intelligence efforts to position us against competitors. ### 30. Highly professional and valuable insights obtained through win/loss interview consulting services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2021 **Describe the project or task Anova Consulting Group helped with:** We have used Anova Consulting to lead our LOB 3rd party win/loss interview program for a few years. The program delivers key insights to our business, providing a more profound understanding of why we win or lose business to our competition. **What do you like best about Anova Consulting Group?** Anova solicits and conducts interviews with customers in a very professional way, allowing our prospective customers to clearly describe the decision process they went through and the key attributes that led to their decision. Anova provides complete transparency, clear communication, and responsiveness regarding the program process. They also do a fantastic job of analyzing qualitative and quantitative data to provide insights that are valuable to our internal understanding of perceived strengths and weaknesses. **What do you dislike about Anova Consulting Group?** I have no significant complaints to offer. Anova automated and self-service reporting and insights capabilities could be better, but they have been improving rapidly. **What problems is Anova Consulting Group solving and how is that benefiting you?** Understanding our prospective customers' perceptions of our strengths and weaknesses helps our individual sales teams understand how the buy decision was made and evaluate strategies on what they can do next time to ensure success in similar pursuits. Evaluation of feedback at an aggregate level helps our business focus and prioritize areas for improvement as well as strengths to accentuate. ### 31. Anova is the most amazing partner we have. **Rating:** 5.0/5.0 stars **Reviewed by:** Roylene R. | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Anova Consulting Group?** They are a model of consistency. Our service team is very responsive. Their timeliness and follow through is great. Anova was invited to our annual sales meeting. I am always so impressed with how well they know our industry. They fit in very well with our culture. **What do you dislike about Anova Consulting Group?** I do not have any suggestions for improvements. **Recommendations to others considering Anova Consulting Group:** Another is a competent strategic partner that is willing to "lean in" to think through time limited strategic initatives. **What problems is Anova Consulting Group solving and how is that benefiting you?** We do Win / Loss and have done some Client Satisfaction work with Anova. We use the feedback to shape how our company differentiates and use the individual transcripts for coaching and gathering information on specific client situations. ### 32. Insights through a new perspective that allowed us to pivot on weakness to improve our NPS **Rating:** 4.5/5.0 stars **Reviewed by:** Tim M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Anova Consulting Group?** Solid discovery process led to impactful customer internviews and actionable improvements **What do you dislike about Anova Consulting Group?** Not as many customers responded as I would like although thats more of an indistry issue than Anova **Recommendations to others considering Anova Consulting Group:** Teams need to make themselves available and put the time into the prep and discovery to get the best output. Put cross functional team together to action on the outputs All eams need to be open minded and not defensive when readouts are delivered. **What problems is Anova Consulting Group solving and how is that benefiting you?** Specifically better understanding of customer experiences which impact NPS - we found two areas that we were able to action on "ease of doing business and contracting as well as refined customer support to better aling to customer expectations ### 33. Zach was absolutely fantastic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2020 **Describe the project or task Anova Consulting Group helped with:** We worked with Anova to develop a pilot program to introduce our frontline sales team to the benefits of conducting win/loss interviews. **What do you like best about Anova Consulting Group?** Results and documentation as well as the close attention of the Anova team. **What do you dislike about Anova Consulting Group?** The team often changed and when they did, they didn't know our business. Thankfully, we had a an excellent team lead who was with us from start to finish (during my tenure at least) **Recommendations to others considering Anova Consulting Group:** Work closely with the Anova team to tailor interview questions that will be actionable for win/loss analysis. As well, be sure to provide them with the appropriate number of prospects to engage with. For example, if you provide them with 20 candidates, assume only 5 candidates will respond - so you need to keep providing them with more closed opportunities for win/loss outreach. **What problems is Anova Consulting Group solving and how is that benefiting you?** Win / loss for equity compensation SaaS sales. ### 34. Anova an All-Star Vendor **Rating:** 5.0/5.0 stars **Reviewed by:** kathy l. | Director of Sales Enablement, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Anova Consulting Group?** Anova's account team provided great service, superior responsiveness, clear and compelling presentation style and dynamic outcomes. **What do you dislike about Anova Consulting Group?** It didn't have to do with them, it was on our side as far as timing and cleanliness of our data so we didn't have the highest response rate we were looking for, but again, not at all on Anova's side. In fact, they provided a lot of great suggestions but our org just wasn't ready for going down that path. **Recommendations to others considering Anova Consulting Group:** Make sure you have executive buy-off and complete agreement **What problems is Anova Consulting Group solving and how is that benefiting you?** We hired Anova to help us uncover trends for why we won and lost business ### 35. Professionalism and results **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon U. | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Anova Consulting Group?** Anova Consulting Group achieved tremendous response rates in securing win/loss customer interviews; we did not have the rigor and discipline to achieve these results through internal means. **What do you dislike about Anova Consulting Group?** We were limited in the number of interviews but that was more of a contractual limitation. **Recommendations to others considering Anova Consulting Group:** Anova Consulting Group delivers value in conducting customer win-loss interviews that is far superior to the results you can achieve by running your own internal program through Marketing, Sales or Product teams. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova Consulting Group allowed our team to receive candid, unbiased product and sales feedback from customers in a standardized manner. ### 36. A Professional, Insightful Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Maria S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Anova Consulting Group?** Anova's research methodology and personal approach to working with our team helped us improve out processes and drive positive action. It was a true partnership. **What do you dislike about Anova Consulting Group?** I don't have any negative feedback, I do wish our budget allowed us to use them more frequently. **Recommendations to others considering Anova Consulting Group:** Absolutely consider Anova. They are top notch and professional. **What problems is Anova Consulting Group solving and how is that benefiting you?** Surveying clients and delivering insights and meaningful win/loss analysis and feedback is a strength that Anova offers. They deliver great results, consistently. Anova helped us learn more about what was driving client action and provided us with astute recommendations to improve processes, services and delivery methods. ### 37. Stellar communication and partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Anova Consulting Group?** The service team's communication is great! Also, I felt that the annual readout this year was at a higher level than in previous years. Anova did a nice job answering all of our questions. We work really well together. **What do you dislike about Anova Consulting Group?** I do not have anything I dislike about Anova Consulting Group. **Recommendations to others considering Anova Consulting Group:** Anova's communication is top notch. I sit in on a lot of meetings with Anova and whatever topic or question is brought up is always addressed. Anova does a great job of tracking our requests and the related follow-up. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova provides direct feedback from our customers that helps us understand why we win and why we lose. Information we cannot get anywhere else. It helps us know our strengths and weaknesses, so we know what to focus on to improve. ### 38. Greater visibility into win/loss insights **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly C. | Director, Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2023 **What do you like best about Anova Consulting Group?** Anova demonstrated exceptional attention to detail, thoroughness, and punctuality in developing questionnaire templates for every business segment. They conducted win/loss interviews and surveys promptly and delivered insightful analysis of interview and survey trends across business segments and the entire company. We also found their market benchmarks invaluable, as they allowed us to gauge our trends and insights in comparison to the broader market landscape. **What do you dislike about Anova Consulting Group?** I had a completely positive experience with Anova Consulting Group, and I didn't encounter any issues or dislikes. **Recommendations to others considering Anova Consulting Group:** To achieve the desired outcomes, it will be necessary for you to actively collaborate with the Anova team, ensuring that they establish and conduct interviews in line with your expectations. By investing effort upfront, such as reviewing interview templates and selecting suitable interviewees, you will ultimately attain the outcomes you seek. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova helped our various lines of business and product lines in gaining insights into how our customers and potential customers perceive our offerings, value propositions, sales procedures, and the overall experience throughout and after the sales process. ### 39. My trusted advisors **Rating:** 5.0/5.0 stars **Reviewed by:** Mary M. | Vice President, Co-Head of Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Anova Consulting Group?** The team is always very responsive and proactive. I value that they are one step ahead in the process at all times. **What do you dislike about Anova Consulting Group?** Honestly, not much. But I know that fees were a concern in the past. **Recommendations to others considering Anova Consulting Group:** I would say, give that sometimesthe sales pitch isn't reflective of the work delivered so please give them a try. **What problems is Anova Consulting Group solving and how is that benefiting you?** They were instrumental in showing us what our clients are saying and perhaps even showing us themes that we were unaware of in the marketplace. ### 40. Great Partner for Win/Loss Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Dianna M. | Vice President, Global Product Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2023 **What do you like best about Anova Consulting Group?** Anova was a great partner to help our company quickly and efficiently recruit and conduct customer interviews for win/loss as well as provide useful readouts for the executive and functional teams. Anova provided detailed interview transcripts as well as a set of reports that summarized key findings (e.g., key purchase drivers, won / lost reasons) with insights we can use for “go forward” action plans. We appreciated their flexibility working with some of our data and process constraints and always finding a solution to move the project forward. The account and data teams were always professional, friendly, and easy to work with during a project with a lot of moving pieces and tight deadlines. **What do you dislike about Anova Consulting Group?** We do not have any issues to report about Anova. **Recommendations to others considering Anova Consulting Group:** If you need help getting your win/loss program off the ground, Anova will provide the support and expertise to conduct the initial interviews and solutions for on going customer engagement. **What problems is Anova Consulting Group solving and how is that benefiting you?** We are working with Anova, a best in class win/loss consulting firm, to gather customer insights from won/lost deals to inform our go-to-market activities. We are starting with in-depth, telephone-based customer interviews that will be conducted by skilled Anova experts. ### 41. Very positive experience working with the team at Anova. Professional, insightful and colaborative. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Anova Consulting Group?** The people were great to work with. The dashboard was also very useful. **What do you dislike about Anova Consulting Group?** Nothing particualr comes to mind. Since this was our first experience doing a tailored client satisfaction survey, we learned a lot but nothing I would say that we were disappointed about. **Recommendations to others considering Anova Consulting Group:** Be clear on what you're trying to achieve from the survey. Don't let iyour question list become too long. If possible, find a way to get as broad a perspective as you can rather than limiting yourself to the clients where you already have strong relationships. **What problems is Anova Consulting Group solving and how is that benefiting you?** Our work with Anova re-confirmed a lot of the assumptions we made about our client base but also helped bring certain strengths/areas of development more to light. ### 42. Great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa N. | Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2023 **What do you like best about Anova Consulting Group?** Anova is incredibly customer oriented and rather than their own sales funnel or portfolio, it always feels like they are looking to support you with what is best for you. If they offered more services they would be top of the list for being the provider of choice. **What do you dislike about Anova Consulting Group?** I would honestly do more with them if they offered it. I just wish they did. They have the best customer support ever. **Recommendations to others considering Anova Consulting Group:** If you want to do win-loss interviews and use them to make your business better, you couldn't do better than Anova. **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova comes alongside is to help us understand and improve our customer experience. As expert advisors and data gatherers, they are a perfect combination of people who understand the market, know us, and help us dive deeper on understanding our customers. ### 43. Excellent partner for Win/Loss analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Law Enforcement | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Anova Consulting Group?** The Anova team is experienced and communicative. The interview insights and summary report analyzing trends across interviews were extremely valuable to our team. **What do you dislike about Anova Consulting Group?** Nothing comes to mind! Engagements can be expensive, but are well worth the cost. **Recommendations to others considering Anova Consulting Group:** Make sure that you have the commitment of your organization to develop an action plan to adress the opportunities uncovered through the research. **What problems is Anova Consulting Group solving and how is that benefiting you?** I have worked with Anova Consulting at two different companies on win/loss engagements. On both occassions, the team at Anova was athoughtful advisor and partner in helping us to structure and execute the win/loss research program and obtain valuable insight. ### 44. Mastery of the customer experience, thorough and professional **Rating:** 5.0/5.0 stars **Reviewed by:** Karen D. | Vice President, Head of Strategic Retirement Solutions, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Anova Consulting Group?** They take the time to understand clients'Don't he objectives and provide deep consulting on how best to approach **What do you dislike about Anova Consulting Group?** I am hard presssed to share dislikes. I like everything about Anova Consulting Group **Recommendations to others considering Anova Consulting Group:** Share as much as you can about your sales/customer service process for actionable insights **What problems is Anova Consulting Group solving and how is that benefiting you?** Getting to the heart of why we win and lose clients ### 45. Anova Consulting from John Hancock **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Anova Consulting Group?** Anova is prefessional, flexible and follows through on committments. **What do you dislike about Anova Consulting Group?** Their tech approach could be better - PDFs delivery and client website could be reimaginged. **Recommendations to others considering Anova Consulting Group:** Anova will dig into your sales and rentention process to show the good and bad in the pursuit of excellence. However, your business culture must be bought into unmanipulated data analysis used as an improvement tool rather than a weapon for side agendas. If you don't think your organization can handle the truth, Anova will not be for you. **What problems is Anova Consulting Group solving and how is that benefiting you?** Helping us perform better in sales situations that involve professional buyers. ### 46. Anova is a trusted partner that provides insight and benchmarking for our win/loss program. **Rating:** 5.0/5.0 stars **Reviewed by:** Will L. | Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Anova Consulting Group?** Consistent account management that knows our business. Flexibility around contracting and quality product. **What do you dislike about Anova Consulting Group?** Sometimes the interviews only scratch the surface without going deep enough on certain issues. **What problems is Anova Consulting Group solving and how is that benefiting you?** Provides an independent view of our selling and customer management strengths that allows us to take action and improve. The independence is key as it removes politics/bias from the process. ### 47. Comprehensive Results and Excellent Customer Serivice **Rating:** 5.0/5.0 stars **Reviewed by:** Wesley D. | Manager, Marketing Tech, Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Anova Consulting Group?** Their professionals devised a custom solution that helped us to achieve our goals. **What do you dislike about Anova Consulting Group?** There was nothing negative to say about Anova; they were the definition of consultant partner. **Recommendations to others considering Anova Consulting Group:** Definitely see what they can provide for you! **What problems is Anova Consulting Group solving and how is that benefiting you?** Anova helped us greatly with competitive research when I was at Prudential. ### 48. The Anova team does an awesome job! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Anova Consulting Group?** Conducting the interviews. The turnaround time for completed transcripts/feedback is done promptly. The feedback we receive from interviews is very valuable. We enjoy working with our service team. They always are on top of our requests, and they have great follow-up skills. **What do you dislike about Anova Consulting Group?** There is nothing I dislike about Anova service! **Recommendations to others considering Anova Consulting Group:** Try them -- you will not be disappointed! **What problems is Anova Consulting Group solving and how is that benefiting you?** Our Anova win/loss program is very helpful in pinpointing feedback as to why we win and lose business. Securing this type of feedback works much better with a third party. ### 49. Anova Consulting Provides Quality Win/Loss Information that is Critical to Success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2023 **What do you like best about Anova Consulting Group?** Anova took the time to understand our business, our key customers and industries and our solutions. They had a lot of asks up front for our team, but utlimately this led to very high quality outreach and interviews. The Win/Loss interview transcripts that we received were of extremely high quality. The myView software that we have access to allows to summarize quantitive information very easily. **What do you dislike about Anova Consulting Group?** Really nothing. The team was able to come in and automate a task that we didn't have the bandwidth nor expertise execute on. There was some back and forth in the beginning as to how best to find and define opportunities. The Anova team was ultimately able to conduct the agreed upon number of interviews, but it came with some back and forth. In the future, I would have recommended that we start with a wider, prioritized list of opportunities for outreach. This may have negated some of the back and forth. **Recommendations to others considering Anova Consulting Group:** Anova provides a powerful tool, but in order to fully take advantage, you as a user need to be prepared. What are you trying to accomplish? How can you help set Anova up for success. You get what you put into it. If you provide Anova with the appropriate information they will execute quality work on your behalf. **What problems is Anova Consulting Group solving and how is that benefiting you?** As an enterprise software company we are always looking for ways to achieve the following: - See how our messaging is being received - Understand how well we are connecting with our target audiences - Understand how our capabilities stack up to the competition - Ultimatately understand why our key buyers make the decisions that they do As a functional leader, my team does not have the banwidth nor expertise to conduct this outreach and interview process. Anova was able to do that for us. ### 50. W/L Interviews that actually help with business growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Anova Consulting Group?** Using Anova services helped us understand better what customers are looking for and why we are winning/losing **What do you dislike about Anova Consulting Group?** Portal was not very user friendly in the beginning but throughout the years it got a facelift and was much easier to use **Recommendations to others considering Anova Consulting Group:** If you want thorough analysis of your sales cycle, product features, and reasons for winning/losing, Anova interviews and analysis is the way to go. **What problems is Anova Consulting Group solving and how is that benefiting you?** Improving product roadmap and sales efforts by direct customer interviews ## Anova Consulting Group Discussions - [What is Anova Consulting Group used for?](https://www.g2.com/discussions/what-is-anova-consulting-group-used-for) - [View Anova Consulting Group pricing details and edition comparison](https://www.g2.com/products/anova-consulting-group/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+23%3A47%3A38+-0500&secure%5Bsession_id%5D=c5aa0c98-e632-4414-8d9e-4669c8f7b5b4&secure%5Btoken%5D=8984ba240ff7bc681500939fc4432b16bf488d223454245bbad2b1a0dfbda367&format=llm_user) ## Anova Consulting Group Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Anova Consulting Group Alternatives - [Clozd](https://www.g2.com/products/clozd-clozd/reviews) - 4.8/5.0 (290 reviews) - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Klue Win-Loss](https://www.g2.com/products/klue-win-loss/reviews) - 4.9/5.0 (94 reviews)