Anova Consulting Group Reviews & Provider Details

I use Anova Consulting Group for market research and product development, resolving existing product issues and optimizing performance through smarter practices. Review collected by and hosted on G2.com.

Win-Loss Review collected by and hosted on G2.com.

Hi would highly recommend Anova, just make sure you have commitment from your sales organization to deliver you enough clients/prospects to interview. Review collected by and hosted on G2.com.

Anova Consulting provided us with a lot of value. They interviewed clients and prospects (business development wins and losses) and provided a slew of insights aligned to specific and actionable topics. They also provided benchmarking information with other similar companies, so we could see how our sales efforts compared to others and to our own performance YOY. Their ability to measurably compare our to the "winning" provider across so many key variables helped us create and implement key initiatives to improve our sales effectiveness. Anova's voice of the customer interviews and analyses provided information that had the highest level of visibility, we shared it throughout the C-level executive suite and also with the board of directors. Review collected by and hosted on G2.com.

Really understand what your needs are and be fully comitetd to working with ANOVA and full executive cooperqation to get all teh information that is needed to understand why you are wining/losing business so you can address it wiht full confidence to improving your customers expereince and winning more new business. Review collected by and hosted on G2.com.

Anova provides a best in class service helps bring the Voice of the Customer with data not anectodal information to uspport better decision making and understanding the Win/Loss analysis with details and facts with stong online tools. The beneftis are simple, the analysis suypports custpmer retention and suport in perhsp adjusting your vlauew proposition or priicng as you have a deeper understnading of why we win or lose deals. Sales will often times tell you it's prioice but many times is much more...maangement needs to understand this with facts so they can take corrective action and grow their bsiness consistently and the slaes force can be more effective. Review collected by and hosted on G2.com.

Do your homework, but we evaluated two other respected providers of Win/Loss and Anova's was the most through and well thought out approach Review collected by and hosted on G2.com.

In the past, our Win/Loss info was largely provided by through sales (fox guarding the hen house). By removing sales as the middle man, we are recieveing a more honest view from our customers. Review collected by and hosted on G2.com.

While there are many new solutions in this space, including a lot more automated and self-serve options these days, the fact that Anova has well-trained, highly educated, senior staff spanning multiple regions and languages has made our decision to stay with Anova again and again, an easy one. The service Anova provides is unique, in part because it comes with a human element, not just a standard script or blank form to complete. And our Anova team has built a reliable partnership, ready to help us better understand where we are getting it right and wrong, and suggestions for how we can improve, as well as the data to show whether we are hitting our mark. Review collected by and hosted on G2.com.

Anova supports our organization by helping us achieve more visibility into our customers and prospects's perceptions and needs through the entire sales process as well as beyond. Anova provides us with immediate feedback as well as a formal presentation several times a year that helps our leaders dive deeper into the data and historical trending, against industry benchmarks. Review collected by and hosted on G2.com.

My advice would be to hire Anova and stick to the process. At first, it took me a bit to make it part of my team's responsibilities but now that we have it integrated in my system, we reach out to every prospect in every sales situation. I learn something new in virtually every interview. The ongoing feedback has helped my team win more business so the work winds up paying for itself. A MUST investment. Review collected by and hosted on G2.com.

Anova helps me identify why we are not retaining clients and why we are not winning certain deals. Review collected by and hosted on G2.com.

More so than anything, prospects and customers are willing to be honest with a 3rd party. Even though there's a known association, it does disarm the prospect / customer to a greater extent. Then you need a partner to have experience in your domain to provide value-add and ask important nuanced 2nd level questions (vs. feeding them questions verbatim).

Benchmarking was nice for us but not sure enough statistical significance to drive meaningful action. It was mostly the qualitative insights that we needed.

I had an excellent marketing partner to help do summary recaps based on the exec. Perhaps you can ask Anova to provide summaries in whatever format you need Review collected by and hosted on G2.com.

Figure out the real reasons why we win or lose against incumbents / competitors.

Allowed us to gain invaluable insights, which were used to justify meaningful business initiatives Review collected by and hosted on G2.com.

Make sure anyone in your organization that has control over your data is fully onboard before proceeding. If you can feed this machine with interviews, you're not going to get enough qualitative data to make decisions. Review collected by and hosted on G2.com.

We worked with Anova to gather qualitative feedback to add "voice of the customer" to our qualitative win/loss analysis. Our desire was to further learn why we win and lose clients to further guide business decisions and meet market needs. Review collected by and hosted on G2.com.

The Anova team helped get us set up and running very quickly and efficiently. They truly care about every step of the process and have already helped get the best outcomes possible for win-loss Review collected by and hosted on G2.com.

They are helping us gain really granular level insights into why we we are winning and losing deals in the field. Specifically with qualitative insights. Review collected by and hosted on G2.com.