

Ox is a win/loss research partner for B2B SaaS and enterprise technology companies. Through in-depth win/loss analysis and independent buyer interviews, we help teams understand the real reasons they win and lose deals. Founded in 2018, Ox is built on 25 years of executive experience in the B2B SaaS market. Ox executes tailored Win/Loss programs, interviewing buyers across wins, losses, and stalled evaluations. The team then does pattern analysis to uncover consistent themes with supporting evidence and quotable insights. Finally, executive-ready outputs deliver a clear narrative, decisions, and next-quarter GTM actions for cross-functional leadership.