They don’t just collect win/loss data or customer opinions—they interpret it thoughtfully and provide clear context around why deals are won or lost and what leaders should do differently as a result. Their consultant‑led approach and independence allow prospects and customers to be candid, which leads to insights teams wouldn’t get through internal conversations alone.

I appreciate the thorough analysis of existing issues with our bill of materials (BOM) routing and the provision of smarter ways and best practices to achieve better performance. The focus on win/loss analysis is particularly valuable for understanding product development dynamics. I find their approach of resolving issues related to product development and performance very helpful. Their expertise in analyzing organizational and product issues, then developing new practices to achieve good results, stands out as a significant benefit. This thoughtful process has made a positive impact, encouraging me to consider continuing or expanding our partnership with Anova Consulting Group.

Anova’s pitch around high-quality interviewers was appealing initially.