
Traditionally if a sales team loses a deal the sales rep nor the sales leader are eager to enter into a "post mortem" discussion with their boss as no one likes to talk about why they lost a deal - this typically isn't the situation after you win a big deal:)
The challenge is that the data you're getting from the rep is either 'filtered' to ensure they don't look bad or it's incomplete as one of the possible reasons they lost the deal is they didn't have the pertinent data to help them win the deal.
The Clozd reviews are DIRECTLY from the customer and are unfiltered and specific as to the reason they chose another path/vendor....the data is invaluable to a sales leader to help coach their sales teams to ensure they are covering all their bases to give them the best chance at winning in the future. Additionally some of these reports clearly show that we didn't lose to a competitor but to 'status quo' which allows me or the sales manager to re-engage the customer with a different approach to win their business.
And I'm amazed at the amount of details the Clozd reps are able to ascertain from the customers....well done! Review collected by and hosted on G2.com.
The timeliness of the reviews we receive as it gives us a chance to possibly get back in with the customer.....additionally we want to review the data with the sales rep and doing that 4 months later isn't as impactful versus within 30 days of losing the deal Review collected by and hosted on G2.com.
Clozd helps us understand why we win some deals and lose others. Clozd conducts win-loss interviews and presents the findings in the Clozd software. The Clozd dashboard provides a nice overview of our strengths and weaknesses. I'm able to easily dig into specific themes or deals to learn more. Review collected by and hosted on G2.com.
I like that Clozd makes it easy for me to keep track of high-level win-loss themes while being able to dive into specific deals and see the exact words our buyers are using. I don't need to track down word docs for an interview transcript. All of the insights and buyer quotes from the interviews are right there. Review collected by and hosted on G2.com.
Clozd now conducts most of our win/loss interviews with buyers. By having a 3rd party conduct the interviews we've found that buyers are much more forthcoming. This also saves a significant amount of time for our product team as we no longer need to do the work to setup and conduct the interviews. Additionally, Clozd does a great job of analyzing the feedback and providing an in-depth summary. Review collected by and hosted on G2.com.
I like that our buyers are more forthcoming when talking to Clozd than they were to us directly, and I like how much more effort goes into each interview than what we were doing previously. Overall, we get more useful information from the interviews that Clozd does than when we did it ourselves. Review collected by and hosted on G2.com.
Closed won and closed lost interview with companies who participated in competitive evaluations with our product. Review collected by and hosted on G2.com.
I love how in depth the interviews are, and the breadth of insight that is collective. The quotable UI makes it easy to hone in on specific parts of the interview that may be impactful in bite sized chunks. Email alerts straight to my inbox makes it easy for me to consume when and if I have time. Review collected by and hosted on G2.com.
Clozd helped us with our win/loss program. It gave us invaluable insights into the "why" we were winning deals. It also shed some lights into the areas we had opportunities to improve. Review collected by and hosted on G2.com.
Clozd had a compelling UX which provided both a detailed and rolled up view of customer/prospect feedback. They also had great consultants that work with us to understand our business and what we were looking for. Overall, very responsive and great team to work with. Review collected by and hosted on G2.com.
We use Clozd to help understand why we lost deals. This has helped drive fundamental shifts to roadmaps and positioning amongst particular vendors. We used the out come of a recent quarter's analysis to re-prioritize particular enhancements. Review collected by and hosted on G2.com.
I like the breakdown of the main reasons why we won or lost a deal, along with the frequency of those occurrences. Then being able to dive deeper into individual wins/losses to get a transcribed account of the questions and answers from the customer allows to see the nuance that could be lost in just raw data mapping. Review collected by and hosted on G2.com.
We compete against a wide range of competitors in a number of different situations. Understanding what motivates buyer behavior is critical for us to develop effective sales and marketing efforts. The Clozd team interviews prospects that chose us or the competition and provides both quantitative and qualitative data for us to understand what is happening. Review collected by and hosted on G2.com.
The close work with our team and the quality of the interviews. They identify the key drivers so get an initial read on what happened, but also provide the full text so you can get the nuance of what is happening with buyers. The team does a great job of understanding the particulars of what is important to us and they work with us to adapt the interviews to reflect what we need each quarter. Review collected by and hosted on G2.com.
We have struggled for years to get detailed win/loss data for our enterprise software deals. Our sales group does try hard to gather this data on their own, but they usually will only get the name of the competitor we lost to ~40% of the time and even less frequently will they get a sentence or two of the rationale. Review collected by and hosted on G2.com.
Clozd has been a night and day difference for us. We get a transcript of a detailed interview conducted with the buyer. These transcripts provide the details to understand the prospect's buying process and what stood out in their minds. The transcripts are usually 3-5 pages long.
I will frequently extract quotes from the transcripts to reinforce points in my presentations.
I highly recommend Clozd. Review collected by and hosted on G2.com.
Clozd has provided several in-depth interviews for won & lost opportunities as well as customers that have decided not to renew. Review collected by and hosted on G2.com.
They are able to get insight from the prospect/customers that we would never be able to. The 2nd and 3rd level questions drilling into their initial feedback is crucial to understanding how we can improve or where we did well. The 3rd party perspective helps a ton, in my opinion. Review collected by and hosted on G2.com.
We leverage Clozd to do an ongoing set of live Win/Loss interviews every year. We do about 80% loss, 20% win. We have also recently engaged with Clozd to perform interviews with churned clients to better understand how we can improve our products and services for existing customers. Review collected by and hosted on G2.com.
They are great at getting depth in their review. We have worked with them to prepare a set of topics and questions that they can cover during the interviews, but they also understand our business and can drill in beyond the base questions to get to the real root of the issues. The interview responses from these companies tend to feel very deep and sincere. Review collected by and hosted on G2.com.
We work with Clozd to learn more about the perception of our product versus a key competitor with prospects and customers. Clozd's expertise and the freedom a third-party perspective gives an interviewee, makes for additional candidness and insights that would be impossible for us to gather through in-house analysis and research. Review collected by and hosted on G2.com.
Clozd is highly collaborative and knows how to effectively get the insights you're looking for. I like that this is an angle on our customers and space that we really can't get ourselves. There's a level of comfort and space that lets interviewees share what they really think about vendors. Review collected by and hosted on G2.com.
Clozd helps our organization gather insight and feedback on our sales opportunities on deals we have both won and lost. Review collected by and hosted on G2.com.
The results are emailed when they are available with a link to the full interview. I like that the interview responses are the actual answers and not a summary of survey style questions, rather we get to hear the prospects "voice" if you will when they were responding. Review collected by and hosted on G2.com.
I am charged with growing the API business and assisting in creating a better developer experience. I use Clozd to review results of closed opportunities and comments about pricing and the competition. Review collected by and hosted on G2.com.
I enjoy receiving emails with snippets of the reviews with the easy link to the full report. I also like the reports and summaries - very easy to leverage for meetings and discussions. Review collected by and hosted on G2.com.
We used Clozd to gain insights from our won and lost deals. While we often understand why we won, we had a huge gap in understanding why we lost. Review collected by and hosted on G2.com.
I loved getting insights from lost opportunities, we gained access to a wealth of information that we would not have had otherwise. While sometimes painful to reach, it's definitely better to know that not know! Their technology platform is clean and efficient as well. Review collected by and hosted on G2.com.
Clozd provides win-loss reports for Avalara to provide insight into why deals are won or lost by interviewing prospects and customers directly to get their honest feedback. Review collected by and hosted on G2.com.
The reports are great for two reasons: 1) coaching sales reps if part of the feedback is something the sales rep did poorly or missed in the sales process and 2) understanding why we win or loss deals and using that knowledge to adapt for the next engagement. Review collected by and hosted on G2.com.
We've been running win/loss analysis with Clozd for a few months now and the quality of data and information we receive from the team are fantastic.Working with Clozd is not like a typical client-vendor relationship, but rather an extension of our team. The level of details and information we get out of these exercises have helped us surface data we can act on and enhance our strategies. It's been a pleasure working with the team! Review collected by and hosted on G2.com.
The close partnership we have with the team, ensuring the interviews are aligned to our strategy, and the quality of insights we get from the interviews. Review collected by and hosted on G2.com.
Clozd helped with Win Loss Analysis by conducting the critical interviews to give us valuable and direct insights from customers. This include both the accounts that we have won and the accounts where we lost to help us understand the gap. Interviews are detailed and covers every point of view from a customer's end. Review collected by and hosted on G2.com.
Streamlined process and easy to use interface. Review collected by and hosted on G2.com.
Our organization uses Clozd to review the key reasons for win/loss from the prospect point-of-view. Taking into account this perspective and other reports and metrics, we are able to formulate a broader understanding that can lead to changes in our sales methodology and training. Review collected by and hosted on G2.com.
We like the high level dashboards online, annual rollup by product, and the categorical breakdown that Clozd goes through during the interview process that's detailed in each report. Review collected by and hosted on G2.com.
We use Clozd to help us gather insights and conduct Win Loss interviews for our competitive intelligence program. Review collected by and hosted on G2.com.
The thing I like most is the quality of the interview content that comes back to us. It's evident that we're getting real insights driven by a smart and seasoned interviewer. I also really like that they act as another headcount to help me progress an important part of our CI program. Review collected by and hosted on G2.com.
Clozd interviews both current customers and lost potential customers to help us understand the sales and product experience, as well as post-sale process. Review collected by and hosted on G2.com.
The 3rd party validation of why we win and lose opportunities and in-depth information on what went well, what we could have done better, and uncovering deeper detail on key aspects of the product/experience that made the difference. Review collected by and hosted on G2.com.
Clozd provides key analysis of win and lost opportunities so that we can better understand customer sentiment during the sales engagement and their customer journey. The transparent feedback allows us to adjust our tactics and programs to offer a better customer experience. It also provides insight into customer perspectives of pricing models and product features. Review collected by and hosted on G2.com.
The interview is able to surface key elements about why they did or did not select our option, their view of our sales teams and the competition. I like the postive and negative theme summaries that let's you quickly assess what happened in the opportunity. Review collected by and hosted on G2.com.
We use Clozd to perform win/loss interviews of our customers and prospects. We submit a certain amount of company names each quarter that we'd like to be interviewed. The interview questions have been agreed upon in advance. Every time an interview is completed, I get an email notification. I really like the dashboard that allows to quickly sort and filter interviews by industry, segment, etc. I also like that select customer quotes are presented for quick viewing. Periodic reports completed by Clozd staff members are also a very convenient way to summarize information. Review collected by and hosted on G2.com.
Dashboard and filters, email notifications. Review collected by and hosted on G2.com.
Clozd app is the perfect tool to use when collecting internal feedback on why you win/lose. It is easy to use and customize, pulls great insights in easy-to-interpret Dashboards.
Most importantly, the app integrates with SF so the sales team won't spend more than a min submitting the form when closing an opportunity.
The customer service is outstanding, fast response type, professional, great product knowledge. I love the internal database too, it has a lot of useful documents that I've used when deploying Clozd. We love the product and the Clozd team. Review collected by and hosted on G2.com.
Clozd team - professional, friendly, great product knowledge, fast response. Jonathan Barlow has been of great help helping me get started with Clozd and fix 2 bugs we had later on.
Product development - constantly looking for customer feedback and ways to improve Clod
Clozd app- easy to use and powerful app Review collected by and hosted on G2.com.
Clozd interviews customers that have and haven’t bought from us. The insight into the factors that contributed to the purchase or to the loss continuously help us tweak our customer centric approach. Review collected by and hosted on G2.com.
Their candid approach asks questions about each phase of the process. Review collected by and hosted on G2.com.
Clozd interviewed a few customers and prospects from our most recent wins and losses to help us form an unbiased opinion on why we win and why we lose. They also helped us identify critical capabilities that matter, how we differentiate ourselves from customers and areas of improvement. Review collected by and hosted on G2.com.
The reports were extremely detailed and informative. The succinct summary at the beginning of each report helped us communicate with internal stakeholders. The information helped us validate and invalidate a few of our internal hypotheses. Review collected by and hosted on G2.com.