--- title: Clozd Reviews meta\_title: 'Clozd Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 295 reviews by the users' company size, role or industry to find out how Clozd works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 295 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Clozd Reviews & Provider Details Visit Website Clozd is the leading provider of software and services for win-loss analysis, which helps organizations identify their strengths and weaknesses, improve their win rates, build better products, and consistently uncover the real reasons they win and lose business. Founded in 2017 and headquartered in Lehi, Utah, Clozd has conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit clozd.com. * * * Provider Website Clozd Seller [Clozd](https://www.g2.com/sellers/clozd) Discussions [Clozd Community](https://www.g2.com/products/clozd-clozd/discuss) Languages Supported German, English, French, Italian, Japanese, Korean, Portuguese, Spanish Services Offered Win-Loss Analysis, Churn Analysis, Competitive Analysis, Customer Interviews, Customer Surveys Locations Serviced South Africa, United States, Australia, Canada, + 5 more Overview by Andrew Peterson Show More ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Enterprise (\> 1000 emp.) 5/25/2026 "AI-enabled Platform with Analytics, Transcripts & Audio" 4.5/5 What do you like best about Clozd? Cloud and AI-enabled platform with analytics, genAI query tool Various types of interviews are available Interviews are available in transcripts as well as audio recordings on the platform Integration options with other software such as Salesforce, etc Project management, responsiveness to queries, help with future planning of buyer programs Review collected by and hosted on G2.com. What do you dislike about Clozd? Can be expensive compared to some other providers but possibility to cut down the costs by choosing Scale/Flex/Survey interviews instead of Premium Sometimes it takes a few days for them to publish the transcripts Review collected by and hosted on G2.com. Recommendations to others considering Clozd: Great provider of win-loss studies. The platform is good and integrates with CRM, Crayon, etc. We have used them so far for buyer interviews in the UK and NA. They won't call UK-based prospects if phone numbers are not provided (GDPR-related) but in the US they can do so even if phone numbers are missing. There are various types of interviews available, which help bring down project costs. Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? - A standardized global win-loss program across the organisation - Insights on why we win/lose to competitors to help sales teams increase win rates, prevent churn, etc Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AV Albert V. Mid-Market (51-1000 emp.) 7/31/2026 "Super Friendly, Supportive Clozd Team That’s a Joy to Work With" 4.5/5 What do you like best about Clozd? The employees -- everyone is well informed, has great advice, supportive and patient when working with us, but most importantly, super friendly. There is no other team I look forward to meeting with more than the Clozd team. Review collected by and hosted on G2.com. What do you dislike about Clozd? It feels like we can get faster insights from our Gong conversations that have more rececy and thus are more reflective of current conversations that are being had with our accounts. Clozd's approach feels inefficient. Review collected by and hosted on G2.com. Recommendations to others considering Clozd: I recommend Clozd for their amazing customer service and highly skilled team. The product offering does need some refining though, but I encourage anyone interested to give y'all a chance. Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? Provides comprehensive and actionable feedback, primarily from accounts we lost. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 7/18/2025 "Enhances Win-Loss Insights with Seamless Salesforce Integration" 5/5 What do you like best about Clozd? I use Clozd for win-loss analysis and reporting and have relied on it for more than two years. I appreciate the high interview quality, the new, easy-to-use technology, and the seamless integration capabilities with Salesforce. The change to Clozd was very positive, especially in managing the integration and analyzing interview and survey outputs. I value the competitive insights and deal reflections it provides, as they are honest, coming from customers to a neutral third party. The program's possible because of the Salesforce integration, and I find the support from the teams, including biweekly meetings and continuous check-ins, to be outstanding. They identify new opportunities for platform usage and support internal engagement with best practices from other customers. Review collected by and hosted on G2.com. What do you dislike about Clozd? It's a smaller organization, so sometimes things don't happen as quickly as would be ideal. I'd like to see them providing new solutions quicker. Review collected by and hosted on G2.com. Recommendations to others considering Clozd: They have a very solid, intuitive and clear to access and utilize platform, and are great thought partners, especially when you are launching a new program. They will come to the table with solid recommendations, scorecards and improvement opportunities so your win/loss program is constantly evolving. Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? I use Clozd for win-loss analysis and reporting. It provides competitive insights from customers, improves interview quality, integrates seamlessly with Salesforce, and offers excellent program manager support. Review collected by and hosted on G2.com. Show More 7/30/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") GC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/30/2026 "Invaluable Insights Powering Our Business Strategy" 5/5 What do you like best about Clozd? I find Clozd incredibly useful for gaining insights into data points that we wouldn't typically have after deals are closed. Their ability to provide meaningful closed lost and closed won interviews is key, giving us a full picture of why a client chooses to partner with us or picks another provider. This has been instrumental in guiding our product marketing strategy and sales strategy, making us more proactive. The common feedback loop has allowed us to improve our product messaging and overall positioning, significantly impacting our win rates. I am continually impressed by the analysis they perform on deals and their ability to connect with stakeholders, providing very insightful reports. Their platform is very easy to use, and it provides us with meaningful insights that we can feed into other analytics and planning tools. Their service is second to none, and they have an amazing way of connecting with prospects. Review collected by and hosted on G2.com. What do you dislike about Clozd? n/a service and support have been great Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? I use Clozd for insights into deal outcomes, improving our product marketing and sales strategies. Their reports enhance our product messaging and overall positioning. The closed loss insights and easy-to-use platform provide meaningful insights, aiding our go-to-market strategy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rachel Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel Z.") RZ Rachel Z. Mid-Market (51-1000 emp.) 4/30/2026 "Insightful Analytics with Exceptional Support" 4.5/5 What do you like best about Clozd? I really appreciate how Clozd helps us analyze our closed won/lost opportunities and identify trends that assist in increasing our win rates on future deals. The dashboard analytics are fantastic, letting us see competitors, macro-economic factors, product feature gaps, and more, which aids in business decisions like product development prioritization. The automation of conducting exit interviews lifts a huge manual burden off our small team, and doing this through a third party like Clozd encourages more transparent feedback. The AI features are quite helpful for analyzing interviews and surfacing important topics. Additionally, Clozd's customer service is exceptional, constantly checking in to ensure we're getting value, adjusting to our feedback, and creating custom dashboards that are particularly helpful. Review collected by and hosted on G2.com. What do you dislike about Clozd? It would be nice to have more integrations with other data sources, which it seems is on their roadmap. Integrating with intent data sources such as Zoominfo. Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? I use Clozd to analyze closed won/lost opportunities, identify trends, and increase future win rates. It reduces the manual burden of exit interviews with its AI, enhances decision-making with dashboard analytics, and improves transparency through third-party interviews. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Scott W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott W.") SW Scott W. Director of Product Marketing Mid-Market (51-1000 emp.) 4/16/2026 "Turnkey Solution for Revealing Real Deal Loss Reasons" 4.5/5 What do you like best about Clozd? I like that Clozd is more consistent and persistent than I was when I was doing it manually. It's really helpful for actually getting people on the phone. They record, transcribe, and summarize all the interviews, which gives us insightful reports with audio and summaries. This makes it easy to quickly see what's going well and what needs improvement. I also like that everything is turnkey, requiring not much effort from us. Clozd is helping us understand the real reasons we lost deals, so we can inform our product or sales teams and be more prepared for future prospects. Review collected by and hosted on G2.com. What do you dislike about Clozd? I would like Clozd to be more knowledgeable in our domain. Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? Clozd handles closed-lost interviews more consistently and persistently, saving me time and effort. It uncovers real reasons for lost deals, improving our sales strategies and helping us win deals back. The reports with audio summaries offer quick insights into deal dynamics. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Devin S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devin S.") DS Devin S. Mid-Market (51-1000 emp.) 4/16/2026 "Helped us winback closed lost oppportunities" 5/5 What do you like best about Clozd? I love the post closed lost interviews and the fact that our prospects can be candid. Having a channel for prospects to give feedback is super helpful for us to get better and see if there could be a need down the line. It's great for training and potential win-back purposes, and it helped us close a few deals from winbacks. It also helps us understand how our sales team can get better and handle objections. I appreciate their great turnaround times for customer interviews and their thoroughness. They provide value by enabling us to open opportunities with ones we thought might be dead, contributing more to our sales pipeline and closed won revenue. It also helps us make decisions on our GTM strategy and generate pipeline. I'm entirely satisfied with their current offerings. Review collected by and hosted on G2.com. What do you dislike about Clozd? Can't think of anything! Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? I use Clozd to gather candid feedback from closed lost opportunities, which helps improve our sales approach and win back deals, adding to our pipeline and revenue. Their thorough interviews enhance our GTM strategy and sales team effectiveness. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sandy D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandy D.") SD Sandy D. Mid-Market (51-1000 emp.) 4/16/2026 "Top-Notch Service with Actionable Insights" 5/5 What do you like best about Clozd? I use Clozd for customer interviews focusing on Closed Won and Lost analysis. I like their detailed customer interviews and dashboarding capabilities, which seemed like the best fit for us. They provide great insights into why we are winning and losing deals, helping us refine pricing, packaging, positioning, and messaging. The customer feedback makes our decision-making more data-driven as opposed to relying solely on internal views. I find the systemic approach to understanding customer insights valuable, allowing us to analyze in a controlled manner. The standardization in data collection and presenting it in an actionable way stands out. Implementing Clozd's analytics tool was painless and straightforward, and it has helped us better understand market positioning and customer perceptions, enabling a customer-centric sales approach. Overall, their customer service and user experience are top-notch, with a simple and friction-free process. Review collected by and hosted on G2.com. What do you dislike about Clozd? NA Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? Clozd provides insights into why deals are won or lost, helping refine pricing, packaging, positioning, and messaging. It enables data-driven decision-making with customer feedback and allows us to better tailor our solutions to the market, selling in a more customer-centric way. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Enterprise (\> 1000 emp.) 4/16/2026 "Easy-to-Navigate Automation That Boosts Win/Loss Consistency" 4/5 What do you like best about Clozd? The automation that was set up made maintaining a consistent Win/Loss easier than ever. The response rate from customers using Clozd is higher than we had experienced previously. The portal is easy to navigate. Review collected by and hosted on G2.com. What do you dislike about Clozd? Nothing really against Clozd themselves but the success of the tool is dependent on the quality of cleanliness of data you share with them which can be tricky sometimes. Review collected by and hosted on G2.com. Recommendations to others considering Clozd: The integration with Salesforce was trickier than we anticipated but that was totally on our end. I would recommend to give it a try to understand what a great Win/Loss programme can look like. The team is incredibly helpful and will go above and beyond to ensure the programme gets launched and is run smoothly. Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? We were exploring whether to outsource the Win/Loss function within our marketing team to see if doing so could improve both the outcomes and the quality of the insights we receive. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") GC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/30/2026 "Insightful Tool with Exceptional Tech Support" 5/5 What do you like best about Clozd? I find Clozd to be an overall great tool for notetaking and sending video recordings from calls. The tech support is great and fast at responding and giving updates. The forecasting tool gives a clear understanding, and it offers great insight into closed won and closed lost deals as well as great transcripts. It tells us where we stand, product wise, team wise, and price wise, and helps us understand why we win and why we lose. The insights and trends over the cost of multiple opportunities are incredibly valuable, allowing us to change how we present and share information and gain insights for our customers. Review collected by and hosted on G2.com. What do you dislike about Clozd? NA Review collected by and hosted on G2.com. What problems is Clozd solving and how is that benefiting you? I find Clozd provides great insights into closed deals, helps us understand why we win or lose, and improves how we present and share information with customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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