# Best Enterprise Video Hosting Platforms

  *By [Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)*

   Products classified in the overall Video Hosting category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Video Hosting to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Video Hosting category.

In addition to qualifying for inclusion in the Video Hosting Platforms category, to qualify for inclusion in the Enterprise Business Video Hosting Platforms category, a product must have at least 10 reviews left by a reviewer from an enterprise business.






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**Sponsored**

### Cloudinary

Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers, including Adidas, Bleacher Report, Etsy, Fiverr, Grubhub, Minted, Paul Smith and Rivian, rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com. Brands use Cloudinary to -Boost ecommerce conversion with optimized images, videos, 3D. -Improve operational efficiency by automating management and transformation of visual assets at scale. -Unlock innovative visual experiences with powerful APIs and workflow automation tools.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=583&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19723&secure%5Bresource_id%5D=583&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-hosting-platforms%2Fenterprise&secure%5Btoken%5D=f4c9b924681ac93c2b316bf7d5c32a104a862e79c79134038d9488267741f019&secure%5Burl%5D=https%3A%2F%2Fcloudinary.com%2Fdemos%3Futm_campaign%3D4604-%26utm_medium%3Daffiliate%26utm_source%3Dg2%26utm_content%3Dproducts&secure%5Burl_type%5D=paid_promos)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Wistia](https://www.g2.com/products/wistia/reviews)
  Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place. With Wistia, you can easily create professional videos, host webinars, collect and send leads to your marketing automation platform, and more. As you level up your video marketing strategy, Wistia has your back with educational resources and world-class support.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,066

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Distribution:** 9.4/10 (Category avg: 8.9/10)
- **Video management:** 9.3/10 (Category avg: 9.2/10)
- **Video player:** 9.4/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Wistia](https://www.g2.com/sellers/wistia)
- **Company Website:** https://www.wistia.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, MA
- **Twitter:** @wistia (28,678 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1316084/ (207 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 47% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (320 reviews)
- Features (202 reviews)
- Video Quality (131 reviews)
- Video Management (123 reviews)
- Integrations (106 reviews)

**Cons:**

- Limited Customization (73 reviews)
- Missing Features (64 reviews)
- Expensive (62 reviews)
- Expensive Cost (57 reviews)
- Feature Limitations (54 reviews)

  ### 2. [Consensus](https://www.g2.com/products/consensus/reviews)
  More than half of the world’s top 30 software companies leverage Consensus to close deals 30% faster, double their win rates, and increase deal sizes by 1.5X. Consensus is a Product Experience Platform that transforms complex buyer’s journeys into easy, interactive product experiences. We help companies satisfy the modern buyer’s craving to watch, try, and explore products throughout the entire buyer’s journey, making it easier for them to evaluate products and build buying consensus with their peers. Our patented demo automation technology combines video demos, product tours, and simulated environments to give each stakeholder a personalized experience with your product, while simultaneously giving revenue teams access to unique buyer intent data that empowers them to multiply their impact across the entire funnel. Best of all, you create these experiences in minutes rather than months. G2 rates us #1 in demo automation, the only enterprise-hardened solution, and one of the top 15 sales software solutions for 2025.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 1,667

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.2/10)
- **Distribution:** 9.3/10 (Category avg: 8.9/10)
- **Video management:** 8.7/10 (Category avg: 9.2/10)
- **Video player:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Consensus](https://www.g2.com/sellers/consensus)
- **Company Website:** https://www.goconsensus.com
- **Year Founded:** 2013
- **HQ Location:** Orem, UT
- **Twitter:** @goconsensus (2,994 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3540957/ (292 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 49% Enterprise, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (585 reviews)
- Demos (490 reviews)
- Time-saving (377 reviews)
- Easy Sharing (277 reviews)
- Sales Efficiency (265 reviews)

**Cons:**

- Demos Management (171 reviews)
- Demo Issues (165 reviews)
- Usability Issues (124 reviews)
- Demo Management (118 reviews)
- Time-Consumption (103 reviews)

  ### 3. [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)
  YouTube Advertising is a dynamic platform that enables businesses to reach a vast audience through targeted video content. With over two billion monthly active users, YouTube offers unparalleled opportunities for brands to engage with potential customers across various devices, including computers, mobile phones, TVs, and game consoles. By leveraging YouTube's diverse ad formats and advanced targeting options, advertisers can effectively promote their products or services to a global audience. Key Features and Functionality: - Diverse Ad Formats: YouTube provides several ad formats to suit different marketing objectives: - Skippable In-Stream Ads: These ads play before, during, or after other videos and can be skipped after five seconds, allowing advertisers to pay only when viewers watch at least 30 seconds or interact with the ad. - Non-Skippable In-Stream Ads: Short ads of up to 15 seconds that viewers must watch before accessing their chosen content, ideal for delivering concise messages. - Bumper Ads: Non-skippable ads lasting up to six seconds, designed for broad reach and brand awareness. - In-Feed Video Ads: Appear alongside YouTube content, such as in search results or the homepage, encouraging viewers to click and watch. - Overlay Ads: Semi-transparent ads that appear on the lower portion of a video, available only on desktop devices. - Advanced Targeting Options: Advertisers can tailor their campaigns using various targeting methods, including demographic information, interests, purchase intent, location, language, keywords, device type, and remarketing strategies. - Cost-Effective Bidding Strategies: YouTube offers flexible bidding options, such as cost-per-view (CPV) and cost-per-thousand impressions (CPM), allowing businesses of all sizes to manage budgets effectively. Primary Value and Solutions for Users: YouTube Advertising empowers businesses to connect with a massive and engaged audience, enhancing brand visibility and driving conversions. The platform's diverse ad formats and precise targeting capabilities enable advertisers to deliver relevant messages to specific demographics, maximizing the impact of their marketing efforts. Additionally, the cost-effective nature of YouTube ads ensures that companies can achieve significant reach without substantial investment, making it an accessible and powerful tool for businesses aiming to expand their online presence and customer base.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 281

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10)
- **Distribution:** 9.0/10 (Category avg: 8.9/10)
- **Video management:** 9.2/10 (Category avg: 9.2/10)
- **Video player:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,840,340 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, System Engineer
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 59% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Lead Generation (2 reviews)
- Training Efficiency (1 reviews)

**Cons:**

- Ineffective Advertising (2 reviews)
- Inadequate Editing Tools (1 reviews)
- Usability Issues (1 reviews)

  ### 4. [Loom](https://www.g2.com/products/atlassian-loom/reviews)
  Loom is video communication that moves work forward. Think of Loom as a tool that transforms how you share and understand ideas. Record your screen and camera bubble, then share your video instantly with a link. Sending a Loom saves time and enhances clarity compared to scheduling live meetings or crafting lengthy emails. You get more focus time (fewer meetings), with the clarity and nuance that comes with live conversation. And when you do need to meet live, Loom AI for meetings automatically records, organizes, and delivers AI-powered recaps, creating a searchable library of knowledge and insights. Key Features: ✔ Free screenshots: capture, edit, & share high-quality screenshots with a link ✔ AI-powered transcriptions and closed captions: available in 50+ distinct languages ✔ Video-to-text: automate documentation, messages, bug reports and more with a single click ✔ Loom AI for meetings- meeting notes, action items, and recap emails ✔ Instant screen and camera recording ✔ Easy editing: trim and stitch, edit like a word doc, annotate, and add overlays to your videos ✔ Viewer insights & engagement tracking ✔ Secure sharing with password protection & domain management Loom is for all kinds of teams, helping everyone from remote collaborators to educators communicate effectively. Whether your team is five or 50,000 strong, millions across 400,000 companies choose Loom to stay connected and share information effortlessly.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 2,337

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Distribution:** 9.2/10 (Category avg: 8.9/10)
- **Video management:** 9.1/10 (Category avg: 9.2/10)
- **Video player:** 9.3/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Atlassian](https://www.g2.com/sellers/atlassian)
- **Company Website:** https://www.atlassian.com/
- **Year Founded:** 2002
- **HQ Location:** Sydney and San Francisco
- **Twitter:** @Atlassian (105,817 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/atlassian (21,797 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Customer Success Manager, Owner
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 60% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (330 reviews)
- Easy Recording (260 reviews)
- Screen Recording (207 reviews)
- Easy Sharing (192 reviews)
- Video Recording (170 reviews)

**Cons:**

- Recording Issues (147 reviews)
- Limited Features (82 reviews)
- Slow Loading (64 reviews)
- Limited Free Version (61 reviews)
- Slow Performance (56 reviews)

  ### 5. [Vimeo](https://www.g2.com/products/vimeo/reviews)
  Vimeo is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 694

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10)
- **Distribution:** 8.7/10 (Category avg: 8.9/10)
- **Video management:** 8.9/10 (Category avg: 9.2/10)
- **Video player:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Vimeo](https://www.g2.com/sellers/vimeo)
- **Company Website:** https://vimeo.com
- **Year Founded:** 2004
- **HQ Location:** New York
- **Twitter:** @Vimeo (206,322 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167813/ (1,169 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 64% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (106 reviews)
- Video Quality (63 reviews)
- Features (58 reviews)
- Video Management (57 reviews)
- Quality (54 reviews)

**Cons:**

- Expensive (43 reviews)
- Limited Features (28 reviews)
- Subscription Cost (26 reviews)
- Limited Free Version (18 reviews)
- Limited Customization (17 reviews)

  ### 6. [Kaltura Video Cloud](https://www.g2.com/products/kaltura-video-cloud/reviews)
  Kaltura provides both live and on-demand video solutions that boost engagement, maximize ROI, and foster closer connections between brands and audiences. From virtual and hybrid events to webinars and video hubs, Kaltura’s AI-enhanced off-the-shelf products offer unparalleled flexibility, modularity, and ease of integration. Our products empower any size business to create personalized digital experiences and end-to-end video workflows that are enterprise-grade, immensely scalable, and 100% on-brand.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 116

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10)
- **Distribution:** 8.9/10 (Category avg: 8.9/10)
- **Video management:** 9.2/10 (Category avg: 9.2/10)
- **Video player:** 8.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Kaltura](https://www.g2.com/sellers/kaltura)
- **Company Website:** https://corp.kaltura.com/
- **Year Founded:** 2006
- **HQ Location:** New York, NY
- **Twitter:** @Kaltura (8,966 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/92413/ (719 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education, Education Management
  - **Company Size:** 43% Mid-Market, 32% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (13 reviews)
- Features (13 reviews)
- Integrations (9 reviews)
- Quality (9 reviews)
- Reliability (9 reviews)

**Cons:**

- Improvement Needed (5 reviews)
- Difficult Setup (4 reviews)
- Integration Issues (4 reviews)
- Technical Issues (4 reviews)
- Complexity (3 reviews)

  ### 7. [Adobe Media Encoder](https://www.g2.com/products/adobe-media-encoder/reviews)
  Adobe Media Encoder is a robust media processing application designed to ingest, transcode, create proxies, and output video files in a wide array of formats. It seamlessly integrates with Adobe Premiere Pro, After Effects, and other Adobe applications, facilitating a streamlined workflow for video professionals. Key Features and Functionality: - Broad Format Support: Encode and export audio and video files to virtually any format, ensuring compatibility across different platforms and devices. - Automated Workflows: Utilize presets, Watch Folders, and Destination Publishing to automate encoding tasks, enhancing efficiency and consistency. - Time Tuner: Adjust the duration of videos without noticeable quality loss, making it easier to meet specific time constraints. - LUTs and Loudness Correction: Apply Look-Up Tables (LUTs) and perform loudness corrections directly within the application, eliminating the need to reopen projects for these adjustments. - Hardware Acceleration: Leverage GPU acceleration for faster encoding and decoding, improving performance and reducing processing times. Primary Value and User Solutions: Adobe Media Encoder addresses the need for efficient and reliable media processing by offering a comprehensive suite of tools that automate and streamline the encoding process. Its tight integration with other Adobe Creative Cloud applications ensures a cohesive workflow, allowing users to focus on creative aspects while the technical encoding tasks are handled seamlessly. This results in significant time savings and ensures high-quality output tailored to various platforms and devices.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 189

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10)
- **Distribution:** 7.8/10 (Category avg: 8.9/10)
- **Video management:** 8.8/10 (Category avg: 9.2/10)
- **Video player:** 7.0/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (955,605 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)
- **Ownership:** NASDAQ:ADBE

**Reviewer Demographics:**
  - **Who Uses This:** Video Editor, Assistant Editor
  - **Top Industries:** Media Production, Marketing and Advertising
  - **Company Size:** 60% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Integrations (1 reviews)
- Time-saving (1 reviews)
- Video Quality (1 reviews)


  ### 8. [ScreenPal](https://www.g2.com/products/screenpal/reviews)
  ScreenPal is your all-in-one platform for easy screen capture, video creation, and video hosting, with time saving AI features. Our cloud-based tools and native apps empower teams of any size to communicate, collaborate, and share knowledge through video. ScreenPal's product suite includes intuitive desktop and mobile apps for screen recording and video editing plus a wide range of easy online tools for visual communication. Our secure, cloud-based AI video hosting platform allows organizations of any size to manage, brand, and share accessible content in over 150 languages, track performance with video analytics, and engage viewers with interactive quizzes, polls, and surveys. ScreenPal is trusted by Fortune 100 companies across industries, including healthcare, finance, and tech, plus 98 of the top 100 universities in the United States. ScreenPal integrates with the business tools you use daily. Your team can benefit from SSO support, user and license management, and strong privacy and security controls.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 136

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Distribution:** 9.6/10 (Category avg: 8.9/10)
- **Video management:** 9.1/10 (Category avg: 9.2/10)
- **Video player:** 9.3/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [ScreenPal](https://www.g2.com/sellers/screenpal)
- **Company Website:** https://screenpal.com/
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @screenpalapp (8,073 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10538027/ (18 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education, Marketing and Advertising
  - **Company Size:** 60% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (29 reviews)
- Screen Recording (20 reviews)
- Easy Creation (15 reviews)
- Easy Sharing (14 reviews)
- Intuitive (14 reviews)

**Cons:**

- Recording Issues (8 reviews)
- Learning Curve (5 reviews)
- Limited Features (5 reviews)
- Limited Options (5 reviews)
- Editing Limitations (4 reviews)

  ### 9. [Vidyard](https://www.g2.com/products/vidyard/reviews)
  Vidyard is an AI-powered video platform built for modern revenue teams to personalize buyer engagement at scale. It helps sales, marketing, and customer success teams create, automate, and deliver personalized video messages across the entire customer journey without adding manual work or headcount. In a world of crowded inboxes and declining response rates, Vidyard turns key revenue moments into meaningful, human interactions. From prospecting and meeting follow-ups to onboarding and renewals, teams use Vidyard to engage buyers more effectively, build trust faster, and keep deals moving forward. Unlike traditional video tools, Vidyard goes beyond recording. With automation, CRM-native workflows, and AI-generated video, teams can trigger personalized videos based on real buyer actions such as booking a meeting, downloading content, or reaching a deal stage. This ensures every touchpoint feels timely, relevant, and personal. Vidyard also makes it easy to get started with AI-powered video by creating your own AI Avatar for free. With a single recording, users can generate personalized, on-brand videos without needing to record every message manually. AI Avatars help revenue teams save time, stay consistent, and scale personalized video across prospecting, follow-ups, onboarding, and customer communications, while still delivering a human, face-to-face experience. Key capabilities include: • Video messaging and hosting: Record, host, and share personal video messages across email, LinkedIn, and the web, with secure playback and branded viewing experiences. • AI Avatars and personalized video: Create realistic, on-brand videos using your own AI Avatar, allowing you to record once and reuse personalized messages at scale. • Video Agent (AI automation): Automatically generate and send personalized videos in response to buyer actions across your CRM, sales engagement, or marketing automation tools. • Campaigns and bulk personalization: Launch proven video plays for prospecting, nurturing, onboarding, and renewals using dynamic variables. • Video analytics and buyer intent signals: Track views, engagement, and drop-off, with activity logged directly into your CRM to prioritize follow-up. • Native integrations: Connect seamlessly with HubSpot, Salesforce, Salesloft, Marketo, Zapier, and more. With Vidyard, revenue teams can: • Break through crowded inboxes with personalized video outreach that drives higher reply rates and more meetings booked • Prioritize high-intent buyers using real engagement data • Reduce no-shows and stalled deals with timely, automated follow-ups • Build trust and relationships with multiple stakeholders even without live meetings • Scale best-performing behavior across the entire team Vidyard is trusted by thousands of B2B revenue teams to turn video into a repeatable, measurable growth lever that helps sellers engage more buyers, close deals faster, and drive revenue more efficiently.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 790

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.2/10)
- **Distribution:** 8.9/10 (Category avg: 8.9/10)
- **Video management:** 8.6/10 (Category avg: 9.2/10)
- **Video player:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Vidyard](https://www.g2.com/sellers/vidyard)
- **Company Website:** https://www.vidyard.com
- **Year Founded:** 2011
- **HQ Location:** Kitchener, Ontario
- **Twitter:** @vidyard (11,810 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2086508/ (161 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Customer Success Manager
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 44% Mid-Market, 35% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (62 reviews)
- Easy Sharing (41 reviews)
- Features (32 reviews)
- Personalization (30 reviews)
- Communication (28 reviews)

**Cons:**

- Limited Features (19 reviews)
- Limited Editing (16 reviews)
- Limited Options (16 reviews)
- Video Issues (14 reviews)
- Difficult Editing (12 reviews)

  ### 10. [OneMob](https://www.g2.com/products/onemob/reviews)
  Introducing OneMob - the ultimate all-in-one platform for creating, sharing and tracking beautiful Microsites in seconds! Whether you're in sales, marketing, customer success or you're a content creator, OneMob has everything you need to elevate your outreach and capture more attention, engagement and responses. With OneMob's powerful microsite builder, content uploader, and management features, you can easily create stunning, customized microsites that showcase your brand and content in a professional and engaging way. You'll have access to a wide range of templates and tagging options to customize your microsites to match your brand and target your audience. But that's not all - OneMob is packed with features to help you create, share, and track your content like a pro. You can create videos on-the-go with OneMob's mobile, web and screen recorder, and use the built-in script teleprompter and video editing tools to perfect your content. Plus, with video approvals and engagement tracking, you can see exactly how your audience is interacting with your content and adjust your strategy accordingly. OneMob seamlessly integrates with your existing tech stack, including CRM integration for Salesforce, Dynamics, Hubspot, and more, and content integration with Zoom, Google Drive, Box, and Dropbox. With a native plugin for Gmail, Outlook, Salesloft, Outreach, Salesforce and InsideSales, you can easily create and share content right from your favorite email and sales tools. And the best part is, you can get started with OneMob for free! Our free plan offers access to many of our core features, so you can try OneMob risk-free and see how it can transform your content game. Simply visit onemob.com to sign up and get started today!


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 145

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.2/10)
- **Distribution:** 9.5/10 (Category avg: 8.9/10)
- **Video management:** 9.5/10 (Category avg: 9.2/10)
- **Video player:** 9.5/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [OneMob](https://www.g2.com/sellers/onemob)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @OneMob (1,805 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/onemob (30 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Sports
  - **Company Size:** 40% Enterprise, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Content Quality (1 reviews)
- Customer Support (1 reviews)
- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)

**Cons:**

- Content Management (1 reviews)
- Limitations (1 reviews)
- Limited Sharing (1 reviews)
- Recording Issues (1 reviews)
- Sharing Issues (1 reviews)

  ### 11. [Microsoft Stream](https://www.g2.com/products/microsoft-stream/reviews)
  Microsoft Stream is an enterprise video management service that enables organizations to securely create, store, share, and view videos. Integrated within the Microsoft 365 ecosystem, it allows seamless incorporation of videos into applications like Teams, SharePoint, and OneDrive. Users can record and watch Teams meetings with automatically generated transcripts, create screen and webcam recordings, and share videos for purposes such as leadership communications, training, and compliance. Stream also offers features like video search, transcript reading, commenting, and embedding videos into SharePoint portals and pages. By leveraging Stream, organizations can enhance collaboration, improve information dissemination, and foster a more connected workplace through the power of video.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 54

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Distribution:** 8.4/10 (Category avg: 8.9/10)
- **Video management:** 8.5/10 (Category avg: 9.2/10)
- **Video player:** 9.3/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,090,464 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®)
- **Ownership:** MSFT

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 39% Enterprise, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Easy Recording (3 reviews)
- Screen Recording (2 reviews)
- Viewing (2 reviews)
- Demos (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Difficult Navigation (1 reviews)
- Organizational Issues (1 reviews)
- Poor Customer Support (1 reviews)
- Recording Issues (1 reviews)

  ### 12. [ThankView](https://www.g2.com/products/thankview-thankview/reviews)
  ThankView helps universities, hospitals, k-12 schools and nonprofits connect with supporters using personalized video messages. Easily send 1:1 videos via email or text to one or 1,000 recipients in seconds. Put a human face and voice to your communication and experience 61% average open rates, a 15% increase in donor retention and up to a 74% lift in donations (as compared to conventional email appeals).


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 180

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Distribution:** 9.7/10 (Category avg: 8.9/10)
- **Video management:** 9.4/10 (Category avg: 9.2/10)
- **Video player:** 9.4/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [ThankView](https://www.g2.com/sellers/thankview)
- **Year Founded:** 2015
- **HQ Location:** New York
- **Twitter:** @thankviews (590 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7787620/ (14 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Higher Education, Non-Profit Organization Management
  - **Company Size:** 41% Small-Business, 40% Mid-Market


  ### 13. [Brightcove](https://www.g2.com/products/brightcove-brightcove/reviews)
  Brightcove: The most trusted streaming technology company in the world. We’re building the world’s smartest, fastest, and most reliable automated engagement platform anchored in video. In more than 80 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. At Brightcove, we strive to deliver the highest quality, most scalable and secure streaming technology for any company, brand or creator to own their digital future. Recently earning the ISO/IEC 27001:2022 certification, this internationally recognized standard confirms Brightcove's dedication to maintaining the highest level of information security management for the company. We combine the most complete solutions with curated content services and a team of experts to lead you through every stage. For Media: We help you fully monetize your content, expand your reach and deepen engagement with the most cost-effective technology, the most complete solutions and the deepest expertise. For Enterprise: We help you attract new audiences sell more products, deepen employee engagement and grow your brands with the most complete digital marketing and communications solution for a video-first content strategy. www.brightcove.com


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 52

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Distribution:** 8.9/10 (Category avg: 8.9/10)
- **Video management:** 9.1/10 (Category avg: 9.2/10)
- **Video player:** 9.1/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Brightcove](https://www.g2.com/sellers/brightcove)
- **Year Founded:** 2004
- **HQ Location:** Boston, MA
- **Twitter:** @Brightcove (18,090 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brightcove/ (367 employees on LinkedIn®)
- **Ownership:** NASDAQ:BCOV

**Reviewer Demographics:**
  - **Top Industries:** Broadcast Media, Media Production
  - **Company Size:** 40% Enterprise, 38% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (13 reviews)
- Customer Support (8 reviews)
- Hosting Services (6 reviews)
- User Interface (5 reviews)
- Video Content (5 reviews)

**Cons:**

- Integration Issues (3 reviews)
- Poor Organization (3 reviews)
- Steep Learning Curve (3 reviews)
- UI Design Issues (3 reviews)
- Usability Issues (3 reviews)

  ### 14. [Hippo Video](https://www.g2.com/products/hippo-video-hippo-video/reviews)
  Hippo Video: Effortless video creation and distribution with AI Hippo Video empowers businesses to create impactful videos at scale, eliminating the need for lengthy recording sessions or complex editing. Our AI-powered platform streamlines the process, allowing you to: Craft professional videos in minutes: Hippo Video offers Text-to-Video, Interactive Human Avatars, and Screen and Webcam recording options to create polished videos quickly. Reach a wider audience: Personalize video experiences with custom backgrounds, CTAs, and multilingual capabilities. Engage viewers globally and cater to diverse preferences. Boost engagement effectiveness: Go beyond static content. Our interactive videos allow viewers to take action with CTAs, forms, polls, and surveys, keeping them captivated throughout. Increase efficiency: Automate video production, repurpose existing content (blogs, documents, presentations) into engaging formats, and free up your team's valuable time. Empower your Teams Across Departments: Boost GTM impact: Create impactful video emails, explainers, and demos to elevate your sales & marketing strategy. Enhance L&D: Develop engaging and interactive training videos for a more effective learning experience. Improve customer service: Build a comprehensive video library with FAQs, KB articles, and product demos, reducing the support workload. Personalize outreach at scale: Craft personalized videos for a wider audience using AI-powered templates, fostering deeper connections. Empower developers: Integrate video capabilities into your existing platform with the Hippo Video SDK. Ready to transform your video communication strategy? Sign up for a free trial today to experience Hippo Video firsthand: https://bit.ly/44ykshg


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 733

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Distribution:** 9.2/10 (Category avg: 8.9/10)
- **Video management:** 8.6/10 (Category avg: 9.2/10)
- **Video player:** 9.2/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Hippo Video](https://www.g2.com/sellers/hippo-video)
- **Year Founded:** 2016
- **HQ Location:** Newark, Delaware
- **Twitter:** @thehippovideo (457 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/lyceumhippo/ (69 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 77% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Access Ease (1 reviews)
- Affordable (1 reviews)
- Connectivity (1 reviews)
- Cost-Effective (1 reviews)

**Cons:**

- Poor Interface Design (1 reviews)
- Slow Loading (1 reviews)
- Slow Performance (1 reviews)
- UI Design Issues (1 reviews)
- Usability Issues (1 reviews)

  ### 15. [SproutVideo](https://www.g2.com/products/sproutvideo/reviews)
  SproutVideo is the best video hosting platform for business. We make it easy to customize, publish, and track your videos online. Host your videos with all the security, marketing, and analytical tools you need, whether your business is big or small. We offer video marketing features like lead capture, post play screens, video SEO tools, video landing pages and websites, and premium integrations. You'll have advanced video privacy options, including password protection, viewer logins, single-sign-on, IP address restriction, geo restriction, and more. Easily track and monitor your viewers using our real-time video engagement metrics, and see how your videos are performing with meaningful analytics. We offer video website templates with built-in SEO to share your content and beautiful, mobile-friendly themes to choose from. Sign up for a 30-day free trial of our platform and see how our features can help your business!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 186

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.2/10)
- **Distribution:** 9.4/10 (Category avg: 8.9/10)
- **Video management:** 9.2/10 (Category avg: 9.2/10)
- **Video player:** 9.3/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [SproutVideo](https://www.g2.com/sellers/sproutvideo)
- **Year Founded:** 2010
- **HQ Location:** United States
- **Twitter:** @sproutvideo (2,063 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2507556/ (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Computer Software, E-Learning
  - **Company Size:** 73% Small-Business, 22% Mid-Market




## Parent Category

[Video Software](https://www.g2.com/categories/video)



## Related Categories

- [Video CMS Software](https://www.g2.com/categories/video-cms)
- [Live Stream Software](https://www.g2.com/categories/live-stream-software)
- [Video Communications Software](https://www.g2.com/categories/video-communications)



---

## Buyer Guide

### What You Should Know About Video Hosting Platforms

### What are Video Hosting Platforms?

Short-form video content is the new normal for how we consume content. This goes for our news and entertainment and also customer support and business training. We send personalized videos to our clients and our team, and the frequency is constantly increasing thanks to smartphones and tablets. Even users with little or no technology experience can record, edit, and share clips with one of the many easy video apps on the market. It is not surprising that social media has evolved from statuses and photos to a barrage of GIFs and videos based on this newfound ease of filming.

Whether you do marketing for your business, are involved with employee and customer support, or are simply part of a tech-forward team, sharing videos will likely become a routine task if it isn’t already. The tools in this category provide an easy, secure platform for uploading and viewing the video content you create. These web platforms allow for convenient video streaming by your customers, business partners, or whoever else your intended audience may be. They also help with content management thanks to features such as tagging and search engines. Rather than tossing your countless demo videos and similar content into a traditional [file storage and sharing software](https://www.g2.com/categories/file-storage-and-sharing), these tools enable users to upload, share, and interact with these files in one centralized, online location. A number of these platforms offer additional features to help manage and optimize your growing library of content. As video content further cements itself as legitimate business media, online video hosting will become requisite technology for millions of businesses. The diverse products in this category already help millions of businesses.

Key Benefits of Video Hosting Platforms

- Upload and store videos from desktops and, in some cases, mobile devices
- Conveniently organize videos for your intended audience with tagging and search filters
- Allow public or private users to stream or download content
- Monetize public-facing content with advertisements and embedded sales communications

### Why Use Video Hosting Platforms?

Before the rise of this software space, viewing video content required each individual to download files to their hard drives and run them on media players installed on their computers. Video sharing was a complicated and stressful process due to the oversized files, which would often not fit on emails or flash drives. Video hosting providers eliminate this problem with easy, interactive platforms that can be accessed by multiple visitors at once. Depending on a platform’s bandwidth, hundreds or even thousands of viewers can stream or download these files at a given moment. Additionally, visitors can pause or jump around to different times within a video as needed, without interrupting the playback of others. It is no longer necessary to install media players or wait for large downloads and slow down your computer’s bandwidth to watch digital videos.

Whether you create this content with expensive camera equipment or a popular mobile app, modern video platforms are an ideal service for organizing and distributing your finished content. Web hosting not only eliminates the stress of oversized downloads—along with the potential problems this can entail—but helps users reach more viewers than ever before. This can mean sharing company-related video content across an enterprise organization or engaging with customers around the world in the blink of an eye. The unprecedented capabilities of these tools goes hand in hand with how easy it has become to create high-resolution, movie-quality content using the Android or iOS device already in your pocket.

Your target viewers, whether on your staff or scattered around the globe, are already on the internet for hours a day. The solutions in this category make it simple to store and organize video content online, where viewers can access it with an HTML link or by accessing a website. It is not only easier to access this content online, but the average employee or customer may be more open to viewing it when they do not have to download large files. The ease of these sharing platforms also increases the potential for resharing of your content and generating new followers or sales opportunities that were previously not possible. And when it comes to internal content, such as webinars or marketing collateral, these solutions can rapidly improve engagement and learning by making fun, informative content readily available for any and all employees.

For these reasons and more, video hosting tools are a worthwhile addition to your company’s software stack. If you already have a significant investment in video content or are likely to produce or gather valuable content in the future, these tools can provide a solid foundation for sorting, streaming, and interacting with your company’s videos for years to come.

### Who Uses Video Hosting Platforms?

As mentioned above, web videos are a universal medium, showing no signs of changing. The widespread availability of streaming on hosted platforms is a central part of the equation. Collectively, these tools have millions of users once you factor in everyone who has watched a clip with help from this technology, not to mention the artists and video bloggers adding their personal bodies of work on a daily basis.

With that being said, there are particular groups of professionals more likely to leverage these solutions on the back end—that is, uploading and sharing videos in this way. This is particularly true when it comes to more business-focused applications. It is impossible to summarize the types of users creating videos, but the following groups are most likely to create business content and use this technology for the purposes of sharing, whether with a few colleagues or thousands of customers.

**Marketers —** Viral marketing is a common aspiration for the modern marketer. This can mean anything from mysterious commercials on television to giant displays in the middle of a busy city. For many successful campaigns, it includes a buzzworthy video campaign on the internet. If you publish the right video and it catches fire through word of mouth, it can mean big business for your brand. When used to maximum effect, short promotional clips published on these channels can be more valuable than just about any form of advertising. This is especially true when viral videos are reshared and discussed on [social networks software](https://www.g2.com/categories/social-networks). Public URLs of content that is published on video hosting sites can be conveniently shared on a viewer’s feed. Some hosting sites even include features for direct sharing right from the video’s webpage.

Outside of attempted viral marketing, marketers can keep a repository of branded content on a video hosting platform to be used within the company. These videos can be used to help promote culture and educate the staff about certain promotions or messaging. Together with product teams, brand marketers can supplement new product or service rollouts with informative content and welcome others in the company to comment on videos directly on the hosting site. This branded content can also be used by salespeople as marketing collateral. For these purposes, sales teams can use this software alongside or in place of [sales enablement software](https://www.g2.com/categories/sales-enablement). Email marketing or marketing automation campaigns can even link to timely videos or specific content related to a topic. At the very least, marketing teams can organize video content within these platforms so they are easily searchable across the organization and, if so desired, by customers or followers.

**Support teams —** For software developers and consumer product vendors, there is a constant demand for customer support and education. Text-based resources, such as product manuals and knowledge bases, are still a reliable way to communicate information such as setup, troubleshooting, and frequently asked questions (FAQs). Professional videos, though, have changed the way product and support departments engage with a brand’s audience. Video content such as step-by-step walkthroughs of features and issue resolution can be more engaging than lengthy written content. A collection of such content on an easily navigable platform is an ideal use of this technology.

Over time, product support teams can build a comprehensive collection of helpful content and grant access to customers as needed, making it a privileged membership site. These videos can also be an excellent resource for others within the company as they attempt to master the brand’s product or run into issues. With tagging and search features built into some hosting tools, these video collections can become a unique help directory, where visitors type in keywords or click on certain topics and are directed to the most relevant videos. Support teams might use [screen and video capture software](https://www.g2.com/categories/screen-and-video-capture) in the process of creating help content. These products allow users to record themselves resolving an issue or performing a task on their computer screen and repurpose this footage into shareable content. Support staff might collaborate with the content or design department to plan and design the most helpful, high-quality content possible.

**Trainers —** Video hosting platforms have changed the way that companies do onboarding and training, whether you work in the retail industry or a technology development firm. From introductory lessons to advanced webinars, your internal training staff can take advantage of video technology to curate a variety of educational materials. Migrating certain aspects of your employee training onto this effective medium can not only improve learning speed and retention, but it can free up those staffers who would normally be tasked with on-hands training. Traditional training would entail repeating certain information over and over with every new hire. Thanks to these hosting tools, managers, trainers, and human resources can structure a complete training plan through these videos. This can include continuing education in addition to day-one information.

A collection of training videos can be used in conjunction with [corporate LMS software](https://www.g2.com/categories/corporate-lms) to provide employees with all the materials they could possibly need to get acclimated with a new position. Long after the initial training is over, employees can go back and access content as needed for specific subject areas or job scenarios. Managers and executive assistants may choose to upload lectures, important meetings, or other informative content on these platforms. The more informative, engaging content made available to a growing staff, the better. And because these sites are often accessible from anywhere, with the right login credentials, employees are empowered to watch helpful content at home to strengthen their skills whenever the time calls for it. In many cases, these videos are accessible from mobile devices as well, so employees can continue their training on the go.

### Video Hosting Platforms Features

As with any software category, there is a great deal of product diversity in the video hosting space. No two offerings are exactly the same. Certain features, though, have come to define these solutions beyond uploading and storing your videos. When researching the different solutions in this category, you may encounter some of the following features as core capabilities of a given product.

**Tagging —** When you transfer a video file onto a hosting application, you may be given options for naming the video and placing it into a certain folder. In many platforms, you can also add a description. This will ensure the viewer knows some context for a clip before they watch it. The more details you assign to a given video, the easier it will be for visitors to find what they are looking for in a search and get a sense of the content before investing time in the stream.

To build upon this, a number of video hosting solutions provide the ability to tag individual videos with one or more relevant keywords. For example, if your video is about updating a software to a newer version, you could tag it with the terms “update" and “version." By doing this, your software will automatically arrange the video into a folder with similar content. Users then have the ability to search through all videos based on these keywords. If they click or search the tag “update," the platform will direct them to a list of all videos that are tagged with this term. This can help them quickly find any and all content that may interest them on the topic without having to weed through unrelated content on a search query.

**Search —** After tagging and describing videos, users can find the content they are looking for with embedded search features in many video hosting platforms. With these features, visitors can type in a phrase, topic, name, or other descriptor in a search bar, and the most relevant results will appear in list form. From there they can open the desired content. Search tools are often bolstered by filtering options, which can further optimize a page of search results based on the needs of a given visitor. Examples of filtering might include sorting videos by their upload date (e.g., newest to oldest) or popularity (e.g., most views to least views). An application with open-source elements may allow the administrator to change, remove, or add new filters to help streamline these searches.

**Social sharing —** Social media is largely to thank for the current ubiquity of video content. Each day, millions of videos are streamed directly from posts and news feeds on the world’s largest social networks. These include everything from short, funny clips to major promotional videos. Posting videos to one’s social feed may entail copying and pasting a link, uploading a video file directly, or a direct share from a third-party hosting site.

Social sharing tools included on some video hosting platforms enable viewers to instantly reshare content they find important, entertaining, or fitting for a certain occasion. Sharing a video can often be a statement in its own right, in lieu of a personally crafted status. With that said, some sharing features allow users to add a personal description to a video for their followers or tag others who are most likely to benefit from the content. In cases where social sharing features exist, it often takes the form of a small icon or button at the bottom of a hosted video stream. Clicking the button will provide viewers with a shareable link or, in some cases, allow them to share directly to their preferred social profile without having to leave the site or open a new window.

**Live streaming —** Live streaming is another phenomenon of the social age. Filming and editing videos allows for a wide variety of visual content, from commercials to full-length movies. But with live streaming, individuals and brands can create in-the-moment video feeds of newsworthy moments or commentary without the need to edit and delay viewership.

In recent years, some of the largest social sites in the world have implemented live streams, making us more connected and informed than ever. Examples of such streams are live shots of company events or announcements, news conferences, sporting events, and concerts. It can also include live commentary on notable stories, as well as interviews and roundtables. Live video streaming is an included feature in some products in this category, or in some cases, a sole feature of other products or plugins. Video hosting solutions may integrate with third-party products to enable live streaming.

**Commenting —** A signature component of modern video content is the ability for viewers to interact with the creator and other viewers through embedded comment boards. Video comments can be a mix of positive feedback and criticism, and in some cases, they demand a degree of moderation to keep the conversation civil and on topic. When handled professionally, video commenting allows viewers to feel more engaged with their content and gives businesses a steady flow of valuable feedback. For internal-focused video content, commenting promotes interaction among employees and can effectively be a form of collaboration, with both the company itself and other colleagues who are commenting. Some platforms also include other engagement capabilities such as liking and disliking of videos.

**Analytics —** Measuring a video’s performance—from number of views to the average time watched—is crucial to a content team’s process. Reporting and analytics features allow video creators and administrators to accurately gauge a video’s response and effectiveness and use this knowledge moving forward in their production and curation. Analytics can also include information such as viewer demographics, the most popular channels for resharing, and which points in a video causes viewers to bounce. These features can also help users understand the viewing patterns of different visitors, such as which videos are commonly watched in succession. These analytics and insights can assist a business not just with its videos but with its operations as a whole, as they gain a deeper understanding of their customers and their unique relationships with a brand.

### Potential Issues with Video Hosting Platforms

**Inappropriate content —** There is a rash of vulgar video content on the web, which has been an unfortunate side effect of the medium’s popularity. Even if your company does not personally host any of these videos, your users may stumble upon them when navigating one of these sites. And if your employees are given access to the administrative options of your video hosting platform, it can require additional moderation to make sure they do not upload anything inappropriate. Some hosting tools will offer content filters to reduce the chances of people uploading or viewing these materials, but it is still important to be vigilant when exploring these websites and granting access to the features within your company.

**Broken content —** Video files require a significant amount of bandwidth to produce, host, and stream. Because of this, issues can arise where playback is interrupted with lags or glitches. In some rare cases, files may be corrupted or lost completely at some point due to software updates, data migrations, or a simple crash within the software. You may receive a notification if any of these issues arise, but to minimize the risk, you should consider occasional checks of your content to ensure the videos are intact and running smoothly. If any employees have trouble with playback, it might be related to their hardware or internet speed, so be sure to consider that first.

### Software and Services Related to Video Hosting Platforms

With each passing year, multimedia becomes more indispensable to the strategy of the average business. To effectively create and distribute this content, businesses need to invest in the right solutions along the way. Video hosting platforms are part of a larger stack that might include a number of technology tools and professional services, depending on the individual needs and goals of a company. Finding the right integrations and complementary solutions is an essential consideration for any business seeking to make videos part of its repertoire. The following are some solutions you might consider alongside a video hosting platform.

**Video editing software —** Creating an expert video begins, first and foremost, with the right hardware. That can mean anything from your smartphone to professional camera equipment. Once you capture raw footage with your chosen hardware, the next logical step is to piece together the footage so it flows well. This is where [video editing software](https://www.g2.com/categories/video-editing) comes into play.

Video editing products offer helpful tools for compiling disparate footage or refining a single piece of footage into something worth sharing. This usually entails functions such as cropping, transitions, and quality adjustments. It is not uncommon for some content producers to share unedited videos from a single take. Taking the time to edit, though, can be an important step for creating content that is effective, entertaining, and taken seriously by a mass audience.

**Video effects software —** For many out there, basic editing goes hand in hand with adding stylish effects that elevate the content to its true potential. [Video effects software](https://www.g2.com/categories/video-effects) provides users with enhancements that can transform a standard video in a number of ways. These might include subtle effects like spot color or screen filters to computer-generated objects or character alterations. Depending on the purpose of your video or the intended audience, a handful of effects can be the crux of a video project, turning simple footage into a work of art. Additionally, these tools often provide features such as object removal that can be a lifesaver when otherwise perfect footage is marred by minor gaffes.

Video effects software may offer features of or integration with other modern solutions such as [animation software](https://www.g2.com/categories/animation), [3D modeling software, and](https://www.g2.com/categories/3d-modeling)[audio editing software](https://www.g2.com/categories/audio-editing). Professional filmmakers and artists may use any combination of these technologies to craft fully realized videos such as short films, commercials, and feature-length movies. These tools each allow users to add artistic touches to their projects and take full advantage of the medium. Videos can then be uploaded to video hosting platforms at various stages in their progress and use these channels as a foundation for reaching the largest possible number of viewers across an organization or around the world.

**Video production companies —** Not every company has the means or the in-house talent to self-produce quality videos. This is where [video production companies](https://www.g2.com/categories/video-production-companies) might come in handy. In our listings alone, there are hundreds of creative agencies that are capable of tackling a brand’s video ideas and helping to get them seen by the target market. Video production agencies are equipped with quality hardware and software and staffed by talented filmmakers and editing teams that contribute both the technical skills and artistic eye necessary for a range of filmed content.

If your company is considering delving into video, whether for a commercial, an in-depth tutorial, or anything in between, you can reach out to one of these providers for a consultation about your project. If there is a good fit, you can outsource one or all components of the video production lifecycle. This may include brainstorming ideas for a video all the way to hosting and sharing the video once it is complete.

**Digital asset management software —** [Digital asset management software](https://www.g2.com/categories/digital-asset-management) provides a secure repository for branded media files, from company logos to promotional videos. Though they may not offer the embedded streaming and sharing features of video hosting platforms, these tools offer a simple storage solution for media files that are likely to be useful for various departments and initiatives. These tools are especially useful for brand-centric materials that will be used and reused in marketing, sales, and other promotional efforts. Photos, audio clips, and video files stored on these solutions can be accessed across an organization based on permissions established by the administrator. Videos that are eventually bound for hosting and sharing will often begin their journey on digital asset management (DAM) software or similar solutions.la