Consulting Services for Loom

Focus Lab is a global B2B brand agency helping companies solve complex brand challenges with clarity, strategy, and world-class creative. Since 2010, we’ve partnered with 600+ organizations — from early-stage startups to enterprise teams navigating rebrands, M&A, and IPO moments. Our portfolio includes brands like Marketo, LaunchDarkly, Frame.io, Braze, Crossbeam, Deputy, Outreach, Salesloft, Adobe, and Udacity. Our strategy-led projects feature weekly deliverables, transparent communication, and an all-senior team built for the unique demands of B2B. We offer comprehensive brand services across five core disciplines: Brand Strategy: Brand architecture, positioning, qualitative research, discovery audits, competitive and audience analysis, workshops, and interviews. Visual Identity: Logo design, brand guidelines, color palette development, typography, iconography, product visualization, and art direction. Verbal Identity: Voice and tone, messaging frameworks, storytelling, tagline creation, values and internal messaging, and verbal audits. Interactive Design: Prototyping and wireframing, interactive copywriting, site architecture, UI kits/design systems, and full website design. Brand Activation & Retainers: Ongoing design and marketing support including event materials, campaign graphics, social media assets, sales decks, illustration, print collateral, and custom web pages. Retainers function as a force multiplier for in-house teams, delivering consistent, on-brand creative at speed. Our project options are flexible and designed around business needs: early-stage branding (6+ weeks), brand refreshes (9+ weeks), and full-scale rebrands (12+ weeks). Clients choose Focus Lab for our proven B2B branding playbook: weekly delivery cadence, direct access to senior specialists, deep experience across SaaS and technology, and our commitment to S.A.U.C.E. — Seek to Achieve Unforgettable Customer Experiences. It’s how we build brands that are strategically grounded, visually exceptional, and ready to drive growth. Ready for a brand that moves your business forward? Let’s connect.

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What is Kokoro software? It is a software product that revolutionises leadership and team development. What is Kokoro and how does its approach to leadership development differ from traditional methods? Kokoro is a revolutionary micro-learning platform designed to transform leadership development by seamlessly integrating bite-sized learning with real-time team insights. We understand that great leadership isn't about standardised training—it's about understanding your unique team dynamics and growing precisely where it matters most. 
 Our platform harnesses the power of data-driven insights to create a learning experience that evolves with your team's needs.
 How does Kokoro's platform adapt to meet unique team needs and deliver impactful learning experiences? Imagine a solution that adapts to your team's specific strengths and challenges, providing targeted learning experiences that are both immediately applicable and deeply impactful. Through sophisticated analytics and personalised content delivery, Kokoro offers: 1. Transformative team data that anchours development of essential leadership and teaming skills, providing clear metrics and actionable insights 2. Adaptive, bite-sized micro-learning that builds on your team strengths and challenges, delivered at the optimal moment for maximum retention 3. Dynamic tools that foster learning by doing and integrate both data and learnings into practise, ensuring sustainable behaviour change
 What makes Kokoro's approach to leadership development more practical and impactful than conventional methods? Our platform empowers leaders with dynamic tools that go beyond traditional learning. By anchoring development in actual team dynamics, Kokoro ensures that every learning moment is practical, personalised, and powerful. From intuitive team retrospectives to insightful one-to-one meeting tools, we've designed a comprehensive system that turns leadership potential into tangible team growth. Our evidence-based approach combines cutting-edge behavioural science with practical application.
 How does Kokoro create sustainable leadership development that transforms workplace culture? With Kokoro, you're not just learning—you're evolving your workplace culture, one micro-moment at a time. Discover a smarter, more connected way to develop leadership skills that truly make a difference. Our platform's unique combination of data-driven insights, adaptive learning, and practical tools creates a sustainable path to leadership excellence that grows with your organisation's needs.
 Ready to experience the power of personalised, data-driven leadership development that adapts to your team's unique dynamics? Discover how Kokoro's evidence-based platform can elevate your organisation's performance through personalised, data-driven insights by getting in touch with us.

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