Bitly
Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.
Average Rating: 4.5/5.0
Total Reviews: 916
How Do G2 Users Rate Bitly?
- Quality of Support: 8.6/10 (Category avg: 8.7/10)
- Branded Shortlinks: 9.3/10 (Category avg: 9.1/10)
- Bulk URL Creation: 8.0/10 (Category avg: 8.2/10)
- Historical Shortlink Tracking: 8.5/10 (Category avg: 8.8/10)
Who Is the Company Behind Bitly?
- Seller: Bitly, Inc.
- Company Website:
- Year Founded: 2008
- HQ Location: New York
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Twitter: @Bitly
63,498 Twitter followers -
LinkedIn® Page: www.linkedin.com
342 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Marketing Manager, Owner
- Top Industries: Marketing and Advertising, Computer Software
- Company Size: 60% Small, 29% Medium
What Do G2 Reviewers Say About Bitly?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Bitly, making link management and tracking straightforward and efficient.
- Users appreciate the easy link creation and management of Bitly, enhancing their team's productivity and organization.
- Users appreciate the ease of use and organization of Bitly, making link management efficient and effective.
- Users appreciate the detailed analytics of Bitly, enhancing brand visibility and simplifying data tracking and reporting.
- Users love Bitly for its efficient link management, offering powerful analytics and user-friendly customization for effective marketing.
Cons
- Users feel that adding multiple domains is too expensive, limiting their ability to use Bitly effectively.
- Users are concerned about link management limitations, fearing loss of links if they stop using Bitly.
- Users find limited analytics frustrating, as data access is cumbersome and retention periods are insufficient for their needs.
- Users express frustration with link management issues, citing limitations and lack of support for free account holders.
- Users are frustrated with the high subscription costs and restrictions on link permanence after cancellation of Bitly services.
What Are Recent G2 Reviews of Bitly?
"Bitly: a good service for marketing and for shortening URLs"
Rating: 5.0/5.0 stars
— Verified User in Computer Software
"There's a lot more to Bitly than shortening links!"
Rating: 4.5/5.0 stars
— Miguel F.
What Are G2 Users Discussing About Bitly?
- What is Bitly used for? - 3 comments

