# Dub Reviews **Vendor:** Dub **Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) **Average Rating:** 4.9/5.0 **Total Reviews:** 24 ## About Dub Dub is the modern partner management platform and network for SaaS. Partner with affiliates, influencers, and your users, with powerful reward structures, automated global payouts, and built-in fraud detection. ## Dub Pros & Cons **What users like:** - Users love the **ease of use** of Dub, appreciating its intuitive design and quick link creation process. (10 reviews) - Users love the **easy setup** of Dub, allowing for quick and straightforward initiation without any learning curve. (7 reviews) - Users commend Dub's **proactive customer support** , enhancing their experience and facilitating quick resolutions to issues. (5 reviews) - Users appreciate the **fast and reliable payment processing** of Dub, enhancing their affiliate marketing experience significantly. (5 reviews) - Users love the **ease of tracking** with Dub, appreciating the intuitive dashboard and real-time analytics features. (5 reviews) - Users appreciate the **intuitive and modern UI** of Dub, making it easy to use and highly recommended. (5 reviews) - Users value the **in-depth analytics** of Dub, enabling focus on profitable partners and streamlined referrals. (4 reviews) - Affiliate Marketing (3 reviews) - Convenience (3 reviews) - Dashboard Usability (3 reviews) **What users dislike:** - Users find the service **expensive** and wish for more affordable options like micro-donations for access. (2 reviews) - Users wish for **improved conversion tracking** capabilities in Dub for better insights and analytics depth. (1 reviews) - Users find the **difficult learning curve** occasionally frustrating, but appreciate the responsive support team for assistance. (1 reviews) - Users desire **inadequate analytics** improvements, highlighting the need for deeper insights and advanced tracking features. (1 reviews) - Users find the **inefficient search system** frustrating, making it difficult to locate tracking records and icons. (1 reviews) - Users desire more **native integrations and advanced automation features** to enhance the overall experience and analytics depth. (1 reviews) - Limited Integration (1 reviews) - Users feel that the **link management features** need improvement to enhance their overall experience with Dub. (1 reviews) - Payment Issues (1 reviews) - Poor Analytics (1 reviews) ## Dub Reviews ### 1. Modern, intuitive UI with proactive support - A fantastic switch to Dub **Rating:** 5.0/5.0 stars **Reviewed by:** Ben J. | Head of Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Dub?** The Dub Partners product is beautifully designed - it's a modern, intuitive UI which gives us the flexibility and control we need to run our partner referrals. This, combined with the proactive customer support, has made switching to Dub a fantastic experience. **What do you dislike about Dub?** Thus far we haven't found any issues with Dub. Where we have required additional capabilities, we've shared that feedback with the Dub team (via a dedicated Slack channel) and generally within a matter of days the team has responded with a new feature or a solution. **What problems is Dub solving and how is that benefiting you?** Dub allows Kick to manage its Partner Program - catering for a mix of Product and Creator Partners. We're able to give Partners a great user experience, flexible terms, and visibility into their lead tracking and rewards, while Kick has the configuration and analytics to really understand in real time which partners are performing. **Official Response from Steven Tey:** > Thank you so much for the kind words Ben! We're glad we could support your migration from PartnerStack and are excited to help scale your program for years to come 💪 ### 2. Simple, reliable affiliate software with exceptional support **Rating:** 5.0/5.0 stars **Reviewed by:** Ege B. | Head of Media / Co Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Dub?** Dub is easy to navigate and quick to set up. The core features are thoughtfully designed and actually useful, not bloated. Their affiliate tools are solid and reliable, which matters when you’re running a real program at scale. On top of that, they ship updates frequently and keep improving the product instead of letting it stagnate. **What do you dislike about Dub?** Honestly, very little. As they keep adding features, some advanced options could benefit from clearer in-app guidance, but their team is responsive enough that it’s rarely an issue. **What problems is Dub solving and how is that benefiting you?** Dub runs our affiliate program end to end. As an AI sports company, we need a system that’s dependable, flexible, and easy for partners to use. Dub gives us clean tracking, simple management, and confidence that everything just works, so we can focus on building our product instead of babysitting affiliates. **Official Response from Steven Tey:** > Thank you so much for the kind words Ege! We LOVE Reeplayer and are very excited to support your partnerships/affiliate growth with Dub 💪 ### 3. Intuitive UI, Flexible Integration, and Analytics You Can Act On **Rating:** 5.0/5.0 stars **Reviewed by:** Susan M. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Dub?** I love the UI. It's so easy to find the information that I need. Embedding Dub in our product has been a game changer. It makes it easy to configure rewards for referrals. The analytics are easy to use and make it easy to focus our efforts on profitable partners. The fraud detection feature also helps give peace of mind that we are working with reliable partners. **What do you dislike about Dub?** I don't have any complaints. And, the team is shipping very quickly -- they keep making the product better. **What problems is Dub solving and how is that benefiting you?** I love the UI. It’s clean, fast, and makes it easy to find what I need. Embedding Dub in our product has made referral management much smoother. It’s simple to configure rewards and to customize deals for different partners. Creating and administering bounties is a streamlined process. The analytics make it clear where to focus for high-value partners, and the fraud detection gives us confidence that we’re working with reliable, legitimate referrals. **Official Response from Steven Tey:** > Thank you so much for the high praise Susan! We're lucky to have Cal.com as one of our earliest adopters and are looking forward to helping you scale your partner program to greater heights in the coming years! ### 4. Easy to Use, Highly Customizable, with Truly Useful Stats **Rating:** 4.5/5.0 stars **Reviewed by:** Julian R. | Co-founder / Service Delivery Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Dub?** It is easy to use, has a ton of personalization options available, and the statistics provided—even in the free plan—are clearly defined and genuinely useful. **What do you dislike about Dub?** The Pro plan is expensive, and the rate limits on the free plan can be too low for larger campaigns. **What problems is Dub solving and how is that benefiting you?** It’s a great tool for tracking clicks in ad campaigns, and it does exactly what I need. ### 5. Comprehensive Solution with Incredible Support **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler G. | Partnerships, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Dub?** I like that Dub handles everything we need for our partner affiliate program, including partner compliance, discovery, filtering, and application flows. Dub also takes care of all the tracking and management of commissions and bounties, which makes it really easy for payouts. The customer service is incredible; it's great being able to connect with the team on Slack, even the founder, which is something you don't often get with a lot of software. I love how easy it is to use, and the UX and UI are beautiful. The link tracking is incredibly accurate. I literally can't stop recommending it to everyone because it's leaps and bounds ahead of all other affiliate partner software in the industry. **What do you dislike about Dub?** That it wasn't available a few years ago when I was managing previous partner programs. **What problems is Dub solving and how is that benefiting you?** Dub manages our entire partner affiliate program, solving partner compliance, discovery, and filtering issues. It handles tracking, commissions, bounties, and analytic management, making payouts easy. **Official Response from Steven Tey:** > Thank you so much for the kind words Tyler, this means a lot! We appreciate all the feedback you've given us – it's really helped us improve the product and we're excited to keep supporting your already very impressive growth with Dub 🫡 ### 6. Seamless Link Management and Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Crypto K. | Telegram **Reviewed Date:** December 10, 2025 **What do you like best about Dub?** I like how easy it is to create clean, trackable links and get detailed analytics without any complexity. The dashboard is intuitive, and the branded short links look professional. The partner payout system works smoothly, and I really like how fast the link creation process is. The analytics update reliably in real time, and the browser extension is extremely convenient, letting me generate short links instantly without opening the dashboard. The initial setup was very easy, and the interface is straightforward, which didn't require any learning curve. **What do you dislike about Dub?** I’d love to see more native integrations and a few advanced automation features. Sometimes I also wish the analytics had deeper breakdowns, like device-level insights or more detailed conversion tracking. **What problems is Dub solving and how is that benefiting you?** I use Dub to manage affiliate and referral links, centralizing them in one place with clear analytics. It solves the issue of managing links across platforms and creates branded short links that increase trust and click-through rates, making my workflow faster and more organized. ### 7. Easy Setup, All-In-One Solution with Room for Faster Payments **Rating:** 4.0/5.0 stars **Reviewed by:** Aditya P. | Company Outreach and Research, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Dub?** I find Dub easy to use and appreciate that it provides everything in one platform, from payments to link generation for products. I really like the in-depth analysis it offers, along with the fast and instant actions. The all-in-one dashboard is incredibly helpful, and the initial setup was very easy, done in one go. **What do you dislike about Dub?** Payment processing takes time from 5-10 days. I think payment processing should be done in 1-2 days. **What problems is Dub solving and how is that benefiting you?** I find Dub easy to use with everything in one platform, from payments to link generation. It helps in promoting products effectively with fast actions and an all-in-one dashboard. ### 8. Stand up a referral program in a day **Rating:** 5.0/5.0 stars **Reviewed by:** Sam S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Dub?** We just shipped a referral program directly inside Knock. Every Knock user gets a unique link they can share, and the dashboard tracks clicks, signups, upgrades in real time. We automatically pay out commissions to customers when referrals convert. All this took less than a week to implement end-to-end — the referral UI, attribution, reward logic, and payouts — because we built it on top of Dub's partner-program infrastructure. **What do you dislike about Dub?** There's nothing I dislike about Dub right now. **What problems is Dub solving and how is that benefiting you?** Our customers already talk about Knock in their own circles. Now we’re giving them a way to earn something in return. **Official Response from Steven Tey:** > Thanks a lot Sam! We're glad to be able to help you launch your referral program at Knock and are looking forward to helping you scale this in the coming months/years 🫡 ### 9. Dub's world-class support is mind-blowing **Rating:** 5.0/5.0 stars **Reviewed by:** Pierre L. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2025 **What do you like best about Dub?** We went from 0 to 1 in only a few weeks? The support is world-class. **What do you dislike about Dub?** So far, nothing at all. We've been very happy with Dub. **What problems is Dub solving and how is that benefiting you?** We were looking to launch an affiliate program, and Dub enabled us to build a fully customized journey in just a few weeks. The product is excellent, but the real standout is the support. I’ve never experienced anything like it. They respond at light speed to any question and consistently go above and beyond. It genuinely feels like they’re part of our own team, and that level of partnership has made all the difference. **Official Response from Steven Tey:** > Thank you so much for the kind words Pierre! We're honored and excited to be working with Buffer to help scale your affiliate program on Dub 💪 ### 10. Fast & Reliable Payment Processing with Trustworthy Service **Rating:** 5.0/5.0 stars **Reviewed by:** Trust O. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Dub?** I like that Dub processes payments easily and also connects me with lots of high-paying affiliate offers. They are trusted and reliable. I appreciate the fast payment processing, and they notify me when a payment will be processed, usually arriving earlier than promised and never exceeding the promised date. The initial setup was very easy and straightforward. **What do you dislike about Dub?** Nothing **What problems is Dub solving and how is that benefiting you?** Dub makes payment processing easy and connects me with high-paying affiliate offers. ### 11. Excellent Tracking System That Delivers Results **Rating:** 4.5/5.0 stars **Reviewed by:** Subhash S. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Dub?** Good tracking system,good payout method,good payment system **What do you dislike about Dub?** Sometimes I could not found what I want like it's confusing to find where I get tracking record,hard to find icon of tracking and etc **What problems is Dub solving and how is that benefiting you?** Tracking of all data solved by gathering at single place ### 12. Best URL shortener service out there **Rating:** 5.0/5.0 stars **Reviewed by:** Ronit K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2025 **What do you like best about Dub?** Dub had the most exhaustive set of features on their free tier- everything that we needed. We explored all other URL shortener services, nothing came close to what Dub has to offer. Dub was the only one we could find that allowed us to edit our destination links. It took us 2 minutes to set up and their customer support fixed a problem we were facing in under 12minutes! **What do you dislike about Dub?** Haven't found any downside yet. We're getting all the features we wanted- on the free plan **What problems is Dub solving and how is that benefiting you?** Dub's URL shortener is allowing us to run our marketing campaigns. They are the only ones who allow editing of destination links on the free tier. ### 13. Great tool for tracking and managing links **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Dub?** the UI/UX of dub.co is really good. I particularly like how easy it is to get started and tracking the link **What do you dislike about Dub?** I don't think there's a major downside. But I think the the link analysis features can get better **What problems is Dub solving and how is that benefiting you?** It helps us keep track of all our links. ### 14. Best UX/DX link shortener **Rating:** 5.0/5.0 stars **Reviewed by:** Timo M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2025 **What do you like best about Dub?** I compared and tested all of the major link shortener platforms and dub has the most complete feature set and best DX + UX. Great customer service. Great node typescript SDK **What do you dislike about Dub?** The service is not cheap, but given the complete feature set still reasonably priced **What problems is Dub solving and how is that benefiting you?** Great for referral campaigns or invites. We use their API mostly ### 15. Five stars all the way! **Rating:** 5.0/5.0 stars **Reviewed by:** Damon C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Dub?** I've been using Dub.co as my link shortener and it's been amazing! The ability to update links on the fly through their dashboard is a total game-changer for my production needs. It's super convenient to make real-time updates without having to change the link in our code and redeploy everything. The support team is incredible. I had a request and the founder, Steven, personally fixed it within a few hours. That level of dedication is rare and truly appreciated. Overall, Dub.co is a fantastic tool with top-notch support. Highly recommend it to anyone looking for a reliable and flexible link shortener. Five stars all the way! **What do you dislike about Dub?** Nothing here. The product fits all my needs. Plus, the product iterates faster than any other alternatives, it only gets better! **What problems is Dub solving and how is that benefiting you?** I use Dub as the CMS to manage links in my production sites. Whenever I need to update the link, I go to Dub to change it in real-time without needing me to change the code then re-deploy everything. ### 16. My Ultimate Tool for Link Management **Rating:** 5.0/5.0 stars **Reviewed by:** Amjad A. | Founder, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Dub?** Really loving how easy and very ituitive to use. everything is straightforward compared to other tools like cuttly, bitly which you feel very limited of fetaure and even the their interfaces too. I've been on the free plan since pre-launch and the value Im getting is just too good, I'd say it's a steal. Really a great product that'd always highly recommend **What do you dislike about Dub?** nothing really, it's an been amazing addition to my stack. **What problems is Dub solving and how is that benefiting you?** Dub is solving 2 of my main problems which are managing and tracking links. The link shortening feature makes sharing easy and professional, while the detailed analytics provide insights on where to focus my growth efforts. ### 17. After migrating from 2 previous QR code services, we've finally found our home. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike L. | Senior Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Dub?** Dub offers feature parity with top QR code and short link services, and goes above and beyond! As a dedicated fan of Dub, I've closely watched Dub and Steven's journey to success with Vercel, providing me with a strong sense of security and confidence in their platform. They're very receptive to feedback and act immediately to resolve any issues you might have. **What do you dislike about Dub?** Would like to see more ways to import CSV or other options. **What problems is Dub solving and how is that benefiting you?** We're mainly using Dub for QR codes, rathre than shortlinks, but I realize they go hand in hand. ### 18. Fast & unobtrusive **Rating:** 5.0/5.0 stars **Reviewed by:** Jake R. | Wildlife forest garden designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Dub?** Ease of use and lack of advertising, and the fact that the free plan is so flexible, allowing you to use custom domains **What do you dislike about Dub?** I can't afford signing up for pro account but there isn't a way to donate money. Would be happy to pay small amounts when I can. **What problems is Dub solving and how is that benefiting you?** I reference a lot of biodiversity resources, both self-hosted and elsewhere, that have long URLs and it's great to be able to use my own domain for my own custom shortened URLs, all for free. ### 19. Finally a Modern Link Shortener, Obsessed. **Rating:** 5.0/5.0 stars **Reviewed by:** Alex B. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Dub?** Have been looking for over a decade at this point for a modern Link Shortener, changing solutions every couple years, and can say that we finally found a home with Dub. The price is also incredibly reasonable especially if you're a business. A no brainer. Love Dub. Login and use it daily. **What do you dislike about Dub?** That I hadn't found it years ago, as I wasted way too much time with short.io, Bitly, and others. **What problems is Dub solving and how is that benefiting you?** Dub actually makes tracking links placed in marketing and social media useful, diving into even being able to track conversions. Super powerful and definitely the future of URL tracking. ### 20. The best short-link experience, open source **Rating:** 5.0/5.0 stars **Reviewed by:** Félix M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2024 **What do you like best about Dub?** I love the modern UI and the level of attention to details, everything has been thought through. Very strong founder's commitment to his product. The quality of customer support has been outstanding for us. **What do you dislike about Dub?** The open source version depends on closed-source services (TinyBird) **What problems is Dub solving and how is that benefiting you?** Shortening Links and tracking conversion/evolution ### 21. The ultimate short link service. Period. **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Dub?** Dub.co is the internet's ultimate short link service! It’s easy to use, offers fast links, and provides the best service. Dub.co features excellent APIs, allowing you to create short URLs from any development tool you use. This is a must-have service. **What do you dislike about Dub?** No disadvantages. Absolutely none. Nada! **What problems is Dub solving and how is that benefiting you?** We use Dub.co for creating short links and analytics! ### 22. Does exactly what we need **Rating:** 5.0/5.0 stars **Reviewed by:** Dominic W. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 01, 2024 **What do you like best about Dub?** Custom domain feature is really neat - we can create custom branded links really easily. Great for both internal use and external (sharing resources with customers, partners). **What do you dislike about Dub?** Nothing yet! Dub has worked great for us. **What problems is Dub solving and how is that benefiting you?** Making it easy to share resources. ### 23. A Worth URL Shortener **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit G. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Dub?** It has everything one needs plus all features like custom OG, password protection and others available in the free plan. Also though 1 person runs it but the support is great. **What do you dislike about Dub?** I couldn't find anything to dislike, but if I was to nitpick, then maybe I'd like to have a password login screen. **What problems is Dub solving and how is that benefiting you?** 1. URL Shortener/Redirect 2. Analytics for clicks 3. Custom OG for links 4. Password protect links ### 24. A custom link shortener that serves like an actual SaaS **Rating:** 5.0/5.0 stars **Reviewed by:** Rodrig N. | Product Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2022 **What do you like best about Dub?** Free plan is extremely generous. Easy to manage links. Super smooth interface and reporting. **What do you dislike about Dub?** Nothing to dislike as of now. It satisfies all the reuirements for us as a product studio with multiple peoducts with each needing thir own custom domain link shorteners. **What problems is Dub solving and how is that benefiting you?** Providing easy to remember shareable links for product-specific resources. - [View Dub pricing details and edition comparison](https://www.g2.com/products/dub/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+17%3A37%3A27+-0500&secure%5Bsession_id%5D=5f0ffbc0-2e35-4bf1-b6fe-ab3f404937f3&secure%5Btoken%5D=a1b95ae504ce7c275e34dd9e762c03f32a1f226503a3806d131a9c607789bb35&format=llm_user) ## Dub Integrations - [Cal.com](https://www.g2.com/products/cal-com/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Make](https://www.g2.com/products/outfit-make/reviews) - [Raycast](https://www.g2.com/products/raycast/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Stripe Billing](https://www.g2.com/products/stripe-billing/reviews) - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Dub Features **URL Shortener** - Branded Shortlinks - Link Analytics - Bulk URL Creation - Historical Shortlink Tracking **Link Options** - Custom Links - Referral Link Generator - Smart Link **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Agentic AI - Digital Sales Room** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning ## Top Dub Alternatives - [Rebrandly](https://www.g2.com/products/rebrandly/reviews) - 4.6/5.0 (345 reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - 4.5/5.0 (911 reviews) - [GoLinks](https://www.g2.com/products/golinks/reviews) - 4.7/5.0 (802 reviews)