Linkly is a URL shortener and link tracking platform that helps marketers create branded short links, track clicks with real-time analytics, and route visitors to different destinations based on their location, device, or other conditions.
It combines the functionality of a custom URL shortener with advanced link management features including retargeting pixels, geo-targeting, dynamic QR codes, and smart redirects. Linkly is designed for marketing teams, affiliate marketers, agencies, podcasters, app developers, and e-commerce businesses who need a link shortener with detailed analytics and campaign tracking capabilities.
When a user shortens a URL with Linkly, every click on that short link is tracked with data including the visitor's country, city, device type, operating system, browser, and referring website.
Short links can be created using a custom branded domain, so instead of a generic shortened URL, users can create links like yourbrand.com/offer.
Links can also be configured with smart redirect rules that automatically send visitors to different URLs based on geographic location or device, making it possible to run global campaigns with a single short link.
Linkly also supports link rotators for A/B testing, expiring links for time-sensitive promotions, and link cloaking for affiliate marketers.
Key features include:
- **Custom URL shortener with branded domains** — Users can connect their own domain to create branded short links. There are no limits on the number of custom domains, and every shortened URL includes full click tracking and analytics.
- **Retargeting pixel support** — Meta Pixel, Google Ads, TikTok Pixel, LinkedIn Insight Tag, and custom tracking scripts can be added to any shortened link, allowing users to build retargeting audiences from link clicks without needing access to the destination website's code.
- **Dynamic QR codes** — QR codes can be generated for any short link with custom logos, colors, and shapes. The destination URL can be changed at any time without reprinting the code, and every scan is tracked with the same analytics as link clicks.
- **Geo and device redirects** — Short links can detect a visitor's country or device and redirect them to a location-specific or platform-specific URL automatically.
- **API and integrations** — A REST API allows programmatic URL shortening and analytics retrieval. Integrations include Zapier, Google Sheets, and MCP support for AI assistants.
Linkly includes all features on every plan, including its free tier. Pricing scales based on click volume rather than feature access — there are no additional charges for custom domains, retargeting pixels, team members, or analytics.
The free URL shortener plan supports 500 tracked clicks per month. Paid plans start at $39 per month for 25,000 monthly clicks and scale up to unlimited click plans for high-volume users. Annual billing is available at a reduced rate.
Over 320,000 organizations use Linkly for URL shortening, link tracking, and link management.
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German, English, French, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Spanish, Chinese (Simplified)
Overview by
Chris Muktar (Founder at Userbird & Linkly)
