Dub Pricing Overview

Dub does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Dub pricing in 2026 starts at $90.00 and can reach $300.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Dub's official pricing page for the most current details.

Dub's pricing is best suited for small businesses and fast-growing startups, which represent the overwhelming majority of G2 reviewers across software, marketing, media, and IT industries. The free tier fits individual users, educators, and lean teams needing link management and basic analytics. The Business tier at $90/month targets early-stage companies launching affiliate or referral programs. The Advanced tier at $300/month suits scaling teams needing fraud detection, white-labeling, and high-volume payout capacity — G2 reviewers in computer software and internet industries highlight these needs. Enterprise pricing serves large organizations requiring SSO, audit logs, and dedicated support, with one mid-market reviewer citing world-class onboarding speed.

Dub's free tier is notably generous by G2 reviewer accounts — custom domains, detailed analytics, editable destination links, and branded short links are all available without paying. G2 reviewers flag rate limits on the free tier as the primary constraint for larger campaigns. Dub's paid plans start at $90/month (Business), unlocking $2.5K monthly partner payouts, dual-sided incentives, AI landing page generation, and real-time webhooks — features absent on free. The $300/month Advanced tier adds fraud detection, embedded referral dashboards, email campaigns, and priority Slack support. Enterprise pricing is custom and includes SSO/SAML, audit logs, unlimited payouts, and a dedicated success manager.

G2 reviewers rate Dub 4.5–5.0/5 across nearly all reviews, signaling strong satisfaction relative to cost. Multiple G2 users explicitly call Dub's pricing reasonable or a no-brainer for businesses, with one noting it's leaps and bounds ahead of competing affiliate partner software. The free tier earns particular praise for generosity — custom domains, analytics, and editable destination links included at no cost. One G2 reviewer acknowledges Dub is not cheap but considers the complete feature set still reasonably priced. The main value concern: the paid tiers can feel expensive for individual users or students on tight budgets, with one reviewer unable to afford a pro account.