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Best URL Shortener for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall URL Shortener category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business URL Shortener to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business URL Shortener category.

In addition to qualifying for inclusion in the URL Shortener category, to qualify for inclusion in the Medium-Sized Business URL Shortener category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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7 Listings in URL Shortener Available
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    G2 Score
Bitly
(849)4.5 out of 5
2nd Easiest To Use in URL Shortener software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in

    Users
    • Marketing Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bitly is a link shortening tool that also offers link tracking, QR code generation, and analytics features.
    • Users like Bitly's efficient link shortening capabilities, its user-friendly interface, the ability to customize links, and the insights provided by its analytics feature.
    • Users mentioned issues with Bitly's customer service, the lack of advanced analytics in the free plan, the cost of link management, and the changes made to the features available in the free platform.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bitly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    81
    Link Shortening
    55
    URL Shortening
    55
    QR Code
    50
    Analytics
    48
    Cons
    Expensive
    21
    Link Management
    17
    Limited Analytics
    16
    Limited Features
    15
    Limitations
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bitly features and usability ratings that predict user satisfaction
    8.5
    Quality of Support
    Average: 8.5
    9.3
    Branded Shortlinks
    Average: 9.0
    8.0
    Bulk URL Creation
    Average: 8.0
    8.6
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bitly, Inc.
    Company Website
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Bitly
    62,510 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    338 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in

Users
  • Marketing Manager
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bitly is a link shortening tool that also offers link tracking, QR code generation, and analytics features.
  • Users like Bitly's efficient link shortening capabilities, its user-friendly interface, the ability to customize links, and the insights provided by its analytics feature.
  • Users mentioned issues with Bitly's customer service, the lack of advanced analytics in the free plan, the cost of link management, and the changes made to the features available in the free platform.
Bitly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
81
Link Shortening
55
URL Shortening
55
QR Code
50
Analytics
48
Cons
Expensive
21
Link Management
17
Limited Analytics
16
Limited Features
15
Limitations
11
View All Pros and Cons
Bitly features and usability ratings that predict user satisfaction
8.5
Quality of Support
Average: 8.5
9.3
Branded Shortlinks
Average: 9.0
8.0
Bulk URL Creation
Average: 8.0
8.6
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
Bitly, Inc.
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Bitly
62,510 Twitter followers
LinkedIn® Page
www.linkedin.com
338 employees on LinkedIn®
GoLinks
(748)4.7 out of 5
3rd Easiest To Use in URL Shortener software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Companies today use upwards of 137 apps. The average employee wastes 19% of the workweek searching for information. Despite efforts to organize resources, nothing has solved the challenge of finding a

Users
  • Software Engineer
  • Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 36% Enterprise
GoLinks Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
99
Link Management
56
Easy Access
41
Quick Access
41
Memorable Links
40
Cons
Link Management
28
GoLinks Management
15
Search Functionality
12
Learning Difficulty
10
Browser Extension Issues
7
View All Pros and Cons
GoLinks features and usability ratings that predict user satisfaction
9.4
Quality of Support
Average: 8.5
9.2
Branded Shortlinks
Average: 9.0
8.5
Bulk URL Creation
Average: 8.0
8.6
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
GoLinks
Year Founded
2017
HQ Location
San Jose, California
Twitter
@GoSearch_ai
113 Twitter followers
LinkedIn® Page
www.linkedin.com

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Rebrandly
(366)4.6 out of 5
Optimized for quick response
6th Easiest To Use in URL Shortener software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The link management platform that drives marketing results Every link in your campaign represents a choice: click or scroll past. Generic short links hurt your credibility and cost you conversions.

    Users
    • Founder
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 86% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Rebrandly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    URL Shortening
    5
    Link Management
    3
    Link Shortening
    3
    URL Customization
    3
    Customization
    2
    Cons
    Confusing Interface
    1
    Design Quality
    1
    Expensive
    1
    Insufficient Tutorials
    1
    Limitations
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Rebrandly features and usability ratings that predict user satisfaction
    9.0
    Quality of Support
    Average: 8.5
    9.5
    Branded Shortlinks
    Average: 9.0
    8.5
    Bulk URL Creation
    Average: 8.0
    9.0
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Rebrandly
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, CA
    Twitter
    @RebrandlyBuzz
    25,796 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    79 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The link management platform that drives marketing results Every link in your campaign represents a choice: click or scroll past. Generic short links hurt your credibility and cost you conversions.

Users
  • Founder
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 86% Small-Business
  • 11% Mid-Market
Rebrandly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
URL Shortening
5
Link Management
3
Link Shortening
3
URL Customization
3
Customization
2
Cons
Confusing Interface
1
Design Quality
1
Expensive
1
Insufficient Tutorials
1
Limitations
1
View All Pros and Cons
Rebrandly features and usability ratings that predict user satisfaction
9.0
Quality of Support
Average: 8.5
9.5
Branded Shortlinks
Average: 9.0
8.5
Bulk URL Creation
Average: 8.0
9.0
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
Rebrandly
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
Twitter
@RebrandlyBuzz
25,796 Twitter followers
LinkedIn® Page
www.linkedin.com
79 employees on LinkedIn®
BL.INK
(346)4.5 out of 5
7th Easiest To Use in URL Shortener software
Save to My Lists
DealsSpecial offer!
25% Off: $74.25 to $449.25
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at s

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 63% Small-Business
    • 19% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BL.INK features and usability ratings that predict user satisfaction
    9.1
    Quality of Support
    Average: 8.5
    9.3
    Branded Shortlinks
    Average: 9.0
    8.6
    Bulk URL Creation
    Average: 8.0
    8.6
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bl.Ink
    Year Founded
    2008
    HQ Location
    Austin, Texas
    LinkedIn® Page
    www.linkedin.com
    15 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at s

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 63% Small-Business
  • 19% Mid-Market
BL.INK features and usability ratings that predict user satisfaction
9.1
Quality of Support
Average: 8.5
9.3
Branded Shortlinks
Average: 9.0
8.6
Bulk URL Creation
Average: 8.0
8.6
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
Bl.Ink
Year Founded
2008
HQ Location
Austin, Texas
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
TinyURL
(110)4.3 out of 5
8th Easiest To Use in URL Shortener software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    TinyURL was created as a free service to shorten long URLs.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 71% Small-Business
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • TinyURL Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Accessibility
    1
    Affordable
    1
    Clean Interface
    1
    Ease of Use
    1
    Simple
    1
    Cons
    Limited Features
    1
    Limited Free Access
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • TinyURL features and usability ratings that predict user satisfaction
    8.3
    Quality of Support
    Average: 8.5
    8.8
    Branded Shortlinks
    Average: 9.0
    7.8
    Bulk URL Creation
    Average: 8.0
    9.1
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    TinyURL
    Year Founded
    2002
    HQ Location
    Blaine, MN
    Twitter
    @TinyURL
    2,066 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    89 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

TinyURL was created as a free service to shorten long URLs.

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 71% Small-Business
  • 19% Mid-Market
TinyURL Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Accessibility
1
Affordable
1
Clean Interface
1
Ease of Use
1
Simple
1
Cons
Limited Features
1
Limited Free Access
1
View All Pros and Cons
TinyURL features and usability ratings that predict user satisfaction
8.3
Quality of Support
Average: 8.5
8.8
Branded Shortlinks
Average: 9.0
7.8
Bulk URL Creation
Average: 8.0
9.1
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
TinyURL
Year Founded
2002
HQ Location
Blaine, MN
Twitter
@TinyURL
2,066 Twitter followers
LinkedIn® Page
www.linkedin.com
89 employees on LinkedIn®
CampaignTrackly
(31)4.6 out of 5
9th Easiest To Use in URL Shortener software
Save to My Lists
Entry Level Price:$15.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAVE HUNDREDS OF HOURS AND DRIVE ACCURATE REPORTING At the heart of CampaignTrackly’s success is its ability to automate and enhance marketing tracking and reporting across owned and paid media. By

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 52% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CampaignTrackly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Affordable
    1
    Analytics
    1
    Competitor Analysis
    1
    Marketing Campaigns
    1
    Pricing
    1
    Cons
    Poor Design
    1
    Poor Interface Design
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CampaignTrackly features and usability ratings that predict user satisfaction
    8.9
    Quality of Support
    Average: 8.5
    8.8
    Branded Shortlinks
    Average: 9.0
    8.7
    Bulk URL Creation
    Average: 8.0
    8.7
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CampaignTrackly
    Company Website
    Year Founded
    2019
    HQ Location
    Princeton, NJ
    Twitter
    @Campaigntrackly
    479 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAVE HUNDREDS OF HOURS AND DRIVE ACCURATE REPORTING At the heart of CampaignTrackly’s success is its ability to automate and enhance marketing tracking and reporting across owned and paid media. By

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 52% Mid-Market
  • 39% Small-Business
CampaignTrackly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Affordable
1
Analytics
1
Competitor Analysis
1
Marketing Campaigns
1
Pricing
1
Cons
Poor Design
1
Poor Interface Design
1
View All Pros and Cons
CampaignTrackly features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.5
8.8
Branded Shortlinks
Average: 9.0
8.7
Bulk URL Creation
Average: 8.0
8.7
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
CampaignTrackly
Company Website
Year Founded
2019
HQ Location
Princeton, NJ
Twitter
@Campaigntrackly
479 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
Bitly.Pk
(23)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Best URL Shortener service. Create free unlimited short links for your business. You can create and share branded links with custom domains at bitly.pk

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 43% Mid-Market
    • 43% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bitly.Pk features and usability ratings that predict user satisfaction
    9.2
    Quality of Support
    Average: 8.5
    9.2
    Branded Shortlinks
    Average: 9.0
    8.9
    Bulk URL Creation
    Average: 8.0
    9.2
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Url Shortener
    HQ Location
    New York, NY
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Best URL Shortener service. Create free unlimited short links for your business. You can create and share branded links with custom domains at bitly.pk

Users
No information available
Industries
No information available
Market Segment
  • 43% Mid-Market
  • 43% Small-Business
Bitly.Pk features and usability ratings that predict user satisfaction
9.2
Quality of Support
Average: 8.5
9.2
Branded Shortlinks
Average: 9.0
8.9
Bulk URL Creation
Average: 8.0
9.2
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
Url Shortener
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
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Market Segments
All Segments
Small Business
Mid Market
Enterprise
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Language
Pricing
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7 Listings in URL Shortener Available
  • Sort By:
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