# Best URL Shortener for Medium-Sized Businesses *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall URL Shortener category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business URL Shortener to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business URL Shortener category. In addition to qualifying for inclusion in the URL Shortener category, to qualify for inclusion in the Medium-Sized Business URL Shortener category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## How Many URL Shortener Products Does G2 Track? **Total Products under this Category:** 177 ## How Does G2 Rank URL Shortener Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 3,500+ Authentic Reviews - 177+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Goto Links Goto tools links are a simple way to share memorable links with colleagues and coworkers. A new hire can now remember go/newhire rather than needing to bookmark the new hire packet. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1659&secure%5Bdisplayable_resource_id%5D=1659&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1659&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1190744&secure%5Bresource_id%5D=1659&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Furl-shortener%2Fmid-market&secure%5Btoken%5D=cda7c5ea346d9cae7afdc70b591bcb37364977afda2e5ef5e35f400a86a4824e&secure%5Burl%5D=https%3A%2F%2Fwww.goto.tools&secure%5Burl_type%5D=product_website) --- ## What Are the Top-Rated URL Shortener Products in 2026? ### 1. [Bitly](https://www.g2.com/products/bitly/reviews) Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation. **Average Rating:** 4.5/5.0 **Total Reviews:** 911 **How Do G2 Users Rate Bitly?** - **Quality of Support:** 8.6/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 9.3/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 8.0/10 (Category avg: 8.1/10) - **Historical Shortlink Tracking:** 8.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Bitly?** - **Seller:** [Bitly, Inc.](https://www.g2.com/sellers/bitly-inc) - **Company Website:** https://bitly.com - **Year Founded:** 2008 - **HQ Location:** New York - **Twitter:** @Bitly (63,376 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/552285/ (344 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 60% Small-Business, 29% Mid-Market #### What Are Bitly's Pros and Cons? **Pros:** - Ease of Use (127 reviews) - Link Shortening (93 reviews) - URL Shortening (89 reviews) - Analytics (65 reviews) - Link Management (62 reviews) **Cons:** - Expensive (31 reviews) - Link Management (29 reviews) - Limited Analytics (28 reviews) - Link Management Issues (20 reviews) - Subscription Costs (19 reviews) ### 2. [GoLinks](https://www.g2.com/products/golinks/reviews) Companies today use upwards of 137 apps. The average employee wastes 19% of the workweek searching for information. Despite efforts to organize resources, nothing has solved the challenge of finding and sharing information fast - Until now! GoLinks revolutionizes how employees find and share knowledge by transforming any URL into short, memorable, and searchable go links (i.e., go/g2-reviews). You now have instant access to information with AI answers for every question, with conversational search powered by generative AI built into our platform. You can now surface company information with AI, just type any question in our dashboard or Slack and instantly get recommended resources and AI answers. GoLinks connects teams more intuitively to the apps and information they access daily. Retire long URLs and share knowledge with memorable keywords in browsers, apps, visually, and in conversation. Context switching has become a thing of the past with human-readable go links that redirect to any web application. **Average Rating:** 4.7/5.0 **Total Reviews:** 802 **How Do G2 Users Rate GoLinks?** - **Quality of Support:** 9.3/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 9.2/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 8.5/10 (Category avg: 8.1/10) - **Historical Shortlink Tracking:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind GoLinks?** - **Seller:** [GoLinks](https://www.g2.com/sellers/golinks) - **Year Founded:** 2017 - **HQ Location:** San Jose, California - **Twitter:** @GoSearch_ai (88 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/showcase/gosearch/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Mid-Market, 36% Enterprise #### What Are GoLinks's Pros and Cons? **Pros:** - Ease of Use (75 reviews) - Link Management (44 reviews) - Easy Access (33 reviews) - Memorable Links (33 reviews) - Quick Access (32 reviews) **Cons:** - Link Management (23 reviews) - GoLinks Management (10 reviews) - Access Issues (6 reviews) - Learning Difficulty (6 reviews) - Naming Issues (6 reviews) ### 3. [Rebrandly](https://www.g2.com/products/rebrandly/reviews) The link management platform that drives marketing results Every link in your campaign represents a choice: click or scroll past. Generic short links hurt your credibility and cost you conversions. Rebrandly transforms links into a strategic marketing advantage. Branded links with your custom domain get 39% more clicks because audiences trust where they're going to land. But Rebrandly goes beyond the way a link looks—track performance across all your channels in one unified dashboard. Prove campaign ROI with first-party click data that shows exactly what's working for different audiences. Never send another correction email. Edit link destinations anytime, even after campaigns launch. Forgot UTM parameters? Add them retroactively. Links breaking? You'll know immediately and can fix them without republishing. Smart routing sends users exactly where they need to go: mobile visitors to app stores, desktop users to web pages, international audiences to localized content. Automatic UTM tagging ensures consistent campaign tracking across your team. Built for enterprise with 99.99% uptime, GDPR and HIPAA compliance, and SOC 2 Type 2 certification, Rebrandly handles billions of clicks monthly for brands like Volvo, NBA, and Zillow. Integration with 50+ marketing tools means you can create and track branded links without leaving your workflow. Whether you're managing SMS campaigns with character limits, connecting physical to digital with QR codes, or running multichannel campaigns, Rebrandly turns link chaos into organized, measurable marketing success. Start your free trial and see why teams choose Rebrandly to increase clicks, prove performance, and maintain campaign control. **Average Rating:** 4.6/5.0 **Total Reviews:** 345 **How Do G2 Users Rate Rebrandly?** - **Quality of Support:** 9.0/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 9.5/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 8.5/10 (Category avg: 8.1/10) - **Historical Shortlink Tracking:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Rebrandly?** - **Seller:** [Rebrandly](https://www.g2.com/sellers/rebrandly) - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **Twitter:** @RebrandlyBuzz (25,562 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9341163/ (86 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, Owner - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 86% Small-Business, 11% Mid-Market #### What Are Rebrandly's Pros and Cons? **Pros:** - URL Shortening (4 reviews) - Ease of Use (2 reviews) - Link Management (2 reviews) - Link Shortening (2 reviews) - Sharing Ease (2 reviews) **Cons:** - Confusing Interface (1 reviews) - Design Quality (1 reviews) - Insufficient Tutorials (1 reviews) - Link Issues (1 reviews) - Link Management (1 reviews) ### 4. [TinyURL](https://www.g2.com/products/tinyurl/reviews) TinyURL is a URL shortening and link management software that allows individuals and organizations to create short, easy-to-share links and manage how those links are used over time. It is commonly used by marketing teams, product teams, developers and operations teams that need reliable, long-lasting links for digital and offline distribution. At its core, TinyURL converts long web addresses into shorter URLs that are easier to share across channels such as email, SMS, social media, print materials, QR codes and internal tools. Unlike many basic URL shorteners, TinyURL links are permanent by default, meaning they do not expire unless the user chooses to change or disable them. This makes the platform suitable for long-term campaigns, documentation and public-facing resources. TinyURL also functions as a link management platform, offering tools that help users organize, control and analyze their links. Users can create custom aliases, group links with tags, update destination URLs, set expiration rules and generate QR codes tied to their short links. For tracking and measurement, TinyURL provides link analytics, including click counts, referrers, geographic data, devices and traffic trends over time. For teams and high-volume use cases, TinyURL supports bulk link creation and API access, allowing links to be generated and managed programmatically. This is useful for workflows such as SMS messaging, marketing campaigns, product notifications and automated systems that require large numbers of short links. TinyURL also supports branded domains, enabling businesses to use their own custom domains instead of a shared shortening domain. This helps improve brand recognition and trust when links are shared externally. Founded in 2002, TinyURL is one of the oldest and longest-running URL shortening services and is used globally by individuals, small businesses and enterprise organizations that need a simple, reliable, and scalable solution for link shortening and link management. **Average Rating:** 4.3/5.0 **Total Reviews:** 108 **How Do G2 Users Rate TinyURL?** - **Quality of Support:** 8.4/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 8.8/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 7.9/10 (Category avg: 8.1/10) - **Historical Shortlink Tracking:** 9.1/10 (Category avg: 8.8/10) **Who Is the Company Behind TinyURL?** - **Seller:** [TinyURL](https://www.g2.com/sellers/tinyurl) - **Year Founded:** 2002 - **HQ Location:** 3916 N Potsdam Ave Ste 4535 Sioux Falls, South Dakota 57104 United States of America - **Twitter:** @TinyURL (2,076 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tinyurl/ (93 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 71% Small-Business, 20% Mid-Market #### What Are TinyURL's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Accessibility (1 reviews) - Affordable (1 reviews) - Analytics (1 reviews) - Clean Interface (1 reviews) **Cons:** - Limited Free Access (2 reviews) - Data Accuracy (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) - Limited Access (1 reviews) ### 5. [BL.INK](https://www.g2.com/products/bl-ink/reviews) BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at scale. Use BL.INK for GS1 Digital Link, personalized 1:1 SMS programs, marketing attribution tracking, and anywhere you connect with customers. Branded, trusted links and QR codes improve engagement/conversion at every single touchpoint with your customers, prospects, supply chain, and partners. BL.INK helps you scale digital product passports (DPP) and customized, personalized landing pages in moments using existing or new data from multiple sources or systems. Easily share information on traceability, sustainability, supply chain, product specifications, warranty registration, post-sale support and more, all from a single QR code, turning your product into an always-on media channel. Role-based access controls, broken link alerts, GS1 Digital Link validation and workflows, ability to edit links with zero down-time, integration with your tech stack, and QR codes that last 50 years. Rules-based link routing for customized experiences. SOC2 Type 2 accredited, encrypted data, GDPR- and HIPAA-compliant. Since 2008, BL.INK has served enterprise organizations including Target, Bank of America, Nestle, Room and Board, and thousands more. **Average Rating:** 4.5/5.0 **Total Reviews:** 345 **How Do G2 Users Rate BL.INK?** - **Quality of Support:** 9.1/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 9.3/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 8.6/10 (Category avg: 8.1/10) - **Historical Shortlink Tracking:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind BL.INK?** - **Seller:** [Bl.Ink](https://www.g2.com/sellers/bl-ink) - **Year Founded:** 2008 - **HQ Location:** Austin, Texas - **LinkedIn® Page:** https://www.linkedin.com/company/10002994/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 63% Small-Business, 19% Mid-Market ### 6. [CampaignTrackly](https://www.g2.com/products/campaigntrackly/reviews) CampaignTrackly helps marketing teams eliminate broken UTM tracking, inconsistent campaign naming, and misclassified traffic before it corrupts analytics and reporting. Instead of manually building campaign URLs in spreadsheets or ad-hoc tools, CampaignTrackly automates campaign metadata governance so every link is standardized, compliant, and analytics-ready. This ensures accurate attribution across platforms like Google Analytics 4 and Adobe Analytics. Why Teams Choose CampaignTrackly 1. Eliminate Broken Campaign Tracking Most marketing teams rely on spreadsheets or manual UTM builders, which leads to inconsistent naming, missing parameters, and misclassified traffic. CampaignTrackly enforces tagging rules automatically so every campaign link follows the same standard. 2. Build Campaign Links in Seconds Generate fully compliant campaign links instantly using templates, presets, and automated tag generation—saving hours of manual work. 3. Centralize Campaign Assets in One Platform CampaignTrackly combines UTM builders, short links, QR codes, templates, tag libraries, and campaign governance in one workspace. 4. Improve Data Integrity Across GA4 and Adobe Campaign metadata is standardized before it reaches analytics platforms, improving attribution accuracy and reporting reliability. 5. Automate Campaign Workflows CampaignTrackly integrates with marketing tools and APIs so campaign data flows automatically across platforms. What Makes CampaignTrackly Different Most tools generate campaign links. CampaignTrackly governs campaign metadata. Instead of simply creating URLs, the platform enforces campaign standards and ensures metadata consistency across marketing channels. Integrations & Automation CampaignTrackly connects with 100+ marketing, analytics, and productivity platforms through its automation integration layer, allowing campaign metadata to flow automatically across tools. This enables marketing teams to eliminate manual copying of UTM parameters and destination URLs between platforms and to automate campaign tracking workflows. Examples include integrations with: • Salesforce • WorkFront • Marketo • Google Analytics 4 • other project management and marketing workflow platforms Free GA4 Campaign Data Integrity Audit CampaignTrackly’s GA4 Integrity Audit analyzes your campaign metadata and exposes hidden attribution risks that most teams do not realize exist. In seconds, the system scans campaign traffic patterns, tagging structures, and parameter usage to surface issues that typically take analysts days to discover manually. The audit provides: • A complete visibility report of campaign tagging issues across your GA4 data • Identification of missing, inconsistent, or invalid campaign parameters • Detection of misclassified paid traffic and attribution distortions • Discovery of duplicate or fragmented campaign naming structures • Analysis of source and medium taxonomy inconsistencies • An overall Campaign Metadata Integrity Score Beyond identifying problems, the audit generates clear, actionable recommendations so teams know exactly what needs to be fixed and how to correct it. Run the audit here: https://www.campaigntrackly.com/run-a-free-marketing-data-integrity-audit/ **Average Rating:** 4.6/5.0 **Total Reviews:** 31 **How Do G2 Users Rate CampaignTrackly?** - **Quality of Support:** 8.9/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 8.8/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 8.8/10 (Category avg: 8.1/10) - **Historical Shortlink Tracking:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind CampaignTrackly?** - **Seller:** [CampaignTrackly](https://www.g2.com/sellers/campaigntrackly) - **Company Website:** https://www.campaigntrackly.com - **Year Founded:** 2019 - **HQ Location:** Princeton, NJ - **Twitter:** @Campaigntrackly (464 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/leafwire-digital-ltd (3 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 52% Mid-Market, 42% Small-Business #### What Are CampaignTrackly's Pros and Cons? **Pros:** - Affordable (1 reviews) - Analytics (1 reviews) - Competitor Analysis (1 reviews) - Marketing Campaigns (1 reviews) - Pricing (1 reviews) **Cons:** - Poor Design (1 reviews) - Poor Interface Design (1 reviews) ### 7. [Bitly.Pk](https://www.g2.com/products/bitly-pk/reviews) Best URL Shortener service. Create free unlimited short links for your business. You can create and share branded links with custom domains at bitly.pk **Average Rating:** 4.6/5.0 **Total Reviews:** 23 **How Do G2 Users Rate Bitly.Pk?** - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) - **Branded Shortlinks:** 9.2/10 (Category avg: 9.1/10) - **Bulk URL Creation:** 8.9/10 (Category avg: 8.1/10) - **Historical Shortlink Tracking:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Bitly.Pk?** - **Seller:** [Url Shortener](https://www.g2.com/sellers/url-shortener) - **HQ Location:** New York, NY - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 43% Mid-Market, 43% Small-Business #### What Are Bitly.Pk's Pros and Cons? **Pros:** - Analytics (1 reviews) - Clean Interface (1 reviews) - Ease of Use (1 reviews) - Intuitive (1 reviews) - Link Creation (1 reviews) **Cons:** - Limited Analytics (1 reviews) - Limited Customization (1 reviews) - Link Management (1 reviews) - Poor Documentation (1 reviews) ## What Is URL Shortener ? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to URL Shortener ? - [Content Analytics Software](https://www.g2.com/categories/content-analytics) - [Smart Link Software](https://www.g2.com/categories/smart-link) - [QR Code Generator Software](https://www.g2.com/categories/qr-code-generator)