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Best URL Shortener for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall URL Shortener category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business URL Shortener to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business URL Shortener category.

In addition to qualifying for inclusion in the URL Shortener category, to qualify for inclusion in the Medium-Sized Business URL Shortener category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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7 Listings in URL Shortener Available
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    G2 Score
Bitly
(855)4.5 out of 5
2nd Easiest To Use in URL Shortener software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in

    Users
    • Marketing Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bitly is a tool that shortens links, generates QR codes, and provides analytical insights about link clicks and geolocation.
    • Reviewers frequently mention the ease of use, the ability to track clicks and traffic, the customizability of links, and the valuable analytical insights provided by Bitly.
    • Reviewers experienced issues with Bitly's limited analytical capabilities in the free version, high pricing, security concerns, poor customer service, and the retention of historical data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bitly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    81
    Link Shortening
    55
    URL Shortening
    55
    QR Code
    51
    Analytics
    48
    Cons
    Expensive
    22
    Limited Analytics
    18
    Link Management
    16
    Limited Features
    15
    QR Code Issues
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bitly features and usability ratings that predict user satisfaction
    8.5
    Quality of Support
    Average: 8.6
    9.3
    Branded Shortlinks
    Average: 9.0
    8.1
    Bulk URL Creation
    Average: 8.0
    8.6
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bitly, Inc.
    Company Website
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Bitly
    62,809 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    335 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in

Users
  • Marketing Manager
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bitly is a tool that shortens links, generates QR codes, and provides analytical insights about link clicks and geolocation.
  • Reviewers frequently mention the ease of use, the ability to track clicks and traffic, the customizability of links, and the valuable analytical insights provided by Bitly.
  • Reviewers experienced issues with Bitly's limited analytical capabilities in the free version, high pricing, security concerns, poor customer service, and the retention of historical data.
Bitly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
81
Link Shortening
55
URL Shortening
55
QR Code
51
Analytics
48
Cons
Expensive
22
Limited Analytics
18
Link Management
16
Limited Features
15
QR Code Issues
11
View All Pros and Cons
Bitly features and usability ratings that predict user satisfaction
8.5
Quality of Support
Average: 8.6
9.3
Branded Shortlinks
Average: 9.0
8.1
Bulk URL Creation
Average: 8.0
8.6
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
Bitly, Inc.
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Bitly
62,809 Twitter followers
LinkedIn® Page
www.linkedin.com
335 employees on LinkedIn®
GoLinks
(760)4.7 out of 5
4th Easiest To Use in URL Shortener software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Companies today use upwards of 137 apps. The average employee wastes 19% of the workweek searching for information. Despite efforts to organize resources, nothing has solved the challenge of finding a

Users
  • Software Engineer
  • Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 36% Enterprise
GoLinks Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
73
Link Management
46
Easy Access
35
Intuitive
33
Quick Access
33
Cons
Link Management
23
GoLinks Management
12
Learning Difficulty
8
Browser Extension Issues
7
Search Functionality
6
View All Pros and Cons
GoLinks features and usability ratings that predict user satisfaction
9.3
Quality of Support
Average: 8.6
9.2
Branded Shortlinks
Average: 9.0
8.5
Bulk URL Creation
Average: 8.0
8.6
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
GoLinks
Year Founded
2017
HQ Location
San Jose, California
Twitter
@GoSearch_ai
100 Twitter followers
LinkedIn® Page
www.linkedin.com
G2 Advertising
Sponsored
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Rebrandly
(366)4.6 out of 5
6th Easiest To Use in URL Shortener software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The link management platform that drives marketing results Every link in your campaign represents a choice: click or scroll past. Generic short links hurt your credibility and cost you conversions.

    Users
    • Founder
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 86% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Rebrandly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    URL Shortening
    5
    Link Management
    3
    Link Shortening
    3
    URL Customization
    3
    Customization
    2
    Cons
    Confusing Interface
    1
    Design Quality
    1
    Expensive
    1
    Insufficient Tutorials
    1
    Limitations
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Rebrandly features and usability ratings that predict user satisfaction
    9.0
    Quality of Support
    Average: 8.6
    9.5
    Branded Shortlinks
    Average: 9.0
    8.5
    Bulk URL Creation
    Average: 8.0
    9.0
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Rebrandly
    Year Founded
    2015
    HQ Location
    San Francisco, CA
    Twitter
    @RebrandlyBuzz
    25,710 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    86 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The link management platform that drives marketing results Every link in your campaign represents a choice: click or scroll past. Generic short links hurt your credibility and cost you conversions.

Users
  • Founder
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 86% Small-Business
  • 11% Mid-Market
Rebrandly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
URL Shortening
5
Link Management
3
Link Shortening
3
URL Customization
3
Customization
2
Cons
Confusing Interface
1
Design Quality
1
Expensive
1
Insufficient Tutorials
1
Limitations
1
View All Pros and Cons
Rebrandly features and usability ratings that predict user satisfaction
9.0
Quality of Support
Average: 8.6
9.5
Branded Shortlinks
Average: 9.0
8.5
Bulk URL Creation
Average: 8.0
9.0
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
Rebrandly
Year Founded
2015
HQ Location
San Francisco, CA
Twitter
@RebrandlyBuzz
25,710 Twitter followers
LinkedIn® Page
www.linkedin.com
86 employees on LinkedIn®
BL.INK
(346)4.5 out of 5
7th Easiest To Use in URL Shortener software
Save to My Lists
DealsSpecial offer!
25% Off: $74.25 to $449.25
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at s

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 63% Small-Business
    • 19% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BL.INK features and usability ratings that predict user satisfaction
    9.1
    Quality of Support
    Average: 8.6
    9.3
    Branded Shortlinks
    Average: 9.0
    8.6
    Bulk URL Creation
    Average: 8.0
    8.6
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bl.Ink
    Year Founded
    2008
    HQ Location
    Austin, Texas
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at s

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 63% Small-Business
  • 19% Mid-Market
BL.INK features and usability ratings that predict user satisfaction
9.1
Quality of Support
Average: 8.6
9.3
Branded Shortlinks
Average: 9.0
8.6
Bulk URL Creation
Average: 8.0
8.6
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
Bl.Ink
Year Founded
2008
HQ Location
Austin, Texas
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
TinyURL
(111)4.3 out of 5
8th Easiest To Use in URL Shortener software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    TinyURL is a URL shortening and link management software that allows individuals and organizations to create short, easy-to-share links and manage how those links are used over time. It is commonly us

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 70% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • TinyURL Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Accessibility
    1
    Affordable
    1
    Clean Interface
    1
    Easy Creation
    1
    Cons
    Limited Free Access
    2
    Expensive
    1
    Limited Access
    1
    Limited Features
    1
    Not User-Friendly
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • TinyURL features and usability ratings that predict user satisfaction
    8.3
    Quality of Support
    Average: 8.6
    8.8
    Branded Shortlinks
    Average: 9.0
    7.8
    Bulk URL Creation
    Average: 8.0
    9.1
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    TinyURL
    Year Founded
    2002
    HQ Location
    3916 N Potsdam Ave Ste 4535 Sioux Falls, South Dakota 57104 United States of America
    Twitter
    @TinyURL
    2,065 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    93 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

TinyURL is a URL shortening and link management software that allows individuals and organizations to create short, easy-to-share links and manage how those links are used over time. It is commonly us

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 70% Small-Business
  • 20% Mid-Market
TinyURL Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Accessibility
1
Affordable
1
Clean Interface
1
Easy Creation
1
Cons
Limited Free Access
2
Expensive
1
Limited Access
1
Limited Features
1
Not User-Friendly
1
View All Pros and Cons
TinyURL features and usability ratings that predict user satisfaction
8.3
Quality of Support
Average: 8.6
8.8
Branded Shortlinks
Average: 9.0
7.8
Bulk URL Creation
Average: 8.0
9.1
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
TinyURL
Year Founded
2002
HQ Location
3916 N Potsdam Ave Ste 4535 Sioux Falls, South Dakota 57104 United States of America
Twitter
@TinyURL
2,065 Twitter followers
LinkedIn® Page
www.linkedin.com
93 employees on LinkedIn®
CampaignTrackly
(31)4.6 out of 5
9th Easiest To Use in URL Shortener software
Save to My Lists
Entry Level Price:$15.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAVE HUNDREDS OF HOURS AND DRIVE ACCURATE REPORTING At the heart of CampaignTrackly’s success is its ability to automate and enhance marketing tracking and reporting across owned and paid media. By

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 52% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CampaignTrackly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Affordable
    1
    Analytics
    1
    Competitor Analysis
    1
    Marketing Campaigns
    1
    Pricing
    1
    Cons
    Poor Design
    1
    Poor Interface Design
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CampaignTrackly features and usability ratings that predict user satisfaction
    8.9
    Quality of Support
    Average: 8.6
    8.8
    Branded Shortlinks
    Average: 9.0
    8.7
    Bulk URL Creation
    Average: 8.0
    8.7
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CampaignTrackly
    Company Website
    Year Founded
    2019
    HQ Location
    Princeton, NJ
    Twitter
    @Campaigntrackly
    478 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SAVE HUNDREDS OF HOURS AND DRIVE ACCURATE REPORTING At the heart of CampaignTrackly’s success is its ability to automate and enhance marketing tracking and reporting across owned and paid media. By

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 52% Mid-Market
  • 39% Small-Business
CampaignTrackly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Affordable
1
Analytics
1
Competitor Analysis
1
Marketing Campaigns
1
Pricing
1
Cons
Poor Design
1
Poor Interface Design
1
View All Pros and Cons
CampaignTrackly features and usability ratings that predict user satisfaction
8.9
Quality of Support
Average: 8.6
8.8
Branded Shortlinks
Average: 9.0
8.7
Bulk URL Creation
Average: 8.0
8.7
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
CampaignTrackly
Company Website
Year Founded
2019
HQ Location
Princeton, NJ
Twitter
@Campaigntrackly
478 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
Bitly.Pk
(23)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Best URL Shortener service. Create free unlimited short links for your business. You can create and share branded links with custom domains at bitly.pk

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 43% Mid-Market
    • 43% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bitly.Pk features and usability ratings that predict user satisfaction
    9.2
    Quality of Support
    Average: 8.6
    9.2
    Branded Shortlinks
    Average: 9.0
    8.9
    Bulk URL Creation
    Average: 8.0
    9.2
    Historical Shortlink Tracking
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Url Shortener
    HQ Location
    New York, NY
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Best URL Shortener service. Create free unlimited short links for your business. You can create and share branded links with custom domains at bitly.pk

Users
No information available
Industries
No information available
Market Segment
  • 43% Mid-Market
  • 43% Small-Business
Bitly.Pk features and usability ratings that predict user satisfaction
9.2
Quality of Support
Average: 8.6
9.2
Branded Shortlinks
Average: 9.0
8.9
Bulk URL Creation
Average: 8.0
9.2
Historical Shortlink Tracking
Average: 8.7
Seller Details
Seller
Url Shortener
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Filters
Filter
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All
7 Listings in URL Shortener Available
  • Sort By:
    G2 Score

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