# Best Survey Software - Page 7

## How Many Survey Software Products Does G2 Track?

**Total Products under this Category:** 558

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Survey Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 154,300+ Authentic Reviews
- 558+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Survey Software
 ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=8809&focus%5B%5D=89299&focus%5B%5D=13751&focus%5B%5D=663&focus%5B%5D=15217)

Highlighted products: Google Workspace, SurveyMonkey, Jotform, Zoho Survey, Microsoft Forms, Typeform, Microsoft 365, and QuestionPro.

Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft-forms&focus%5B%5D=typeform&focus%5B%5D=microsoft365&focus%5B%5D=questionpro)

**Sponsored**

### Alchemer Survey

Alchemer Survey is a professional survey platform that helps organizations collect feedback, analyze results, and turn insights into action across customer experience, employee engagement, and market research programs. Designed for teams that need more power and flexibility than basic survey tools — without the complexity of enterprise research platforms — Alchemer Survey scales from a single project to organization-wide feedback programs. What is Alchemer Survey used for? Alchemer Survey is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, market research studies, employee engagement surveys, product feedback loops, and academic or organizational research. It supports both one-off surveys and ongoing, multi-wave feedback programs across industries including technology, healthcare, education, financial services, and retail. Who is Alchemer Survey for? Alchemer Survey is built for researchers, CX professionals, HR teams, marketers, and product managers who need advanced survey logic and reporting without requiring dedicated IT or data science support. It serves organizations of all sizes — from small teams running targeted studies to enterprises managing global, multi-language feedback programs. Key capabilities: - Advanced survey building with branching logic, piping, randomization, and skip patterns — enabling highly tailored respondent experiences - Pre-built templates for common use cases alongside full custom-build options, so teams can launch fast or go deep - Omnichannel distribution via email, web, SMS, embedded links, QR codes, and social media — maximizing reach and response rates - Real-time reporting and analytics with live dashboards, response filtering, cross-tabulation, and exportable reports for easy stakeholder sharing - Multi-language support for global research programs, with role-based permissions to manage access and data governance at scale - Scalable architecture that grows with organizational needs — from a single survey to enterprise-wide feedback operations How does Alchemer Survey compare to other survey platforms? Alchemer Survey sits between simple tools like SurveyMonkey and Google Forms and enterprise platforms like Qualtrics. It offers research-grade features — advanced logic, robust reporting, and flexible distribution — at a price point and implementation complexity accessible to mid-market teams. Organizations that have outgrown basic tools but don't need (or want to pay for) a full enterprise suite consistently cite Alchemer Survey as a preferred alternative. Bottom line: Alchemer Survey gives organizations the tools to ask smarter questions, reach the right audiences, and act on what they learn — whether running a quick pulse survey or a comprehensive global research program.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-01T07%3A12%3A26Z&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1627&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3F1f4bf81d_page%3D2%26page%3D7&secure%5Btoken%5D=55dd28b42a0fed8907dcd4ce6284c3f5d859b4a076134386180bd32ae621c631&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-survey-g2-ppc%2F&secure%5Burl_type%5D=book_demo)

### [PickFu](https://www.g2.com/products/pickfu/reviews)

PickFu is a consumer research platform that delivers fast, high-quality insights so teams can make smarter decisions across every aspect of their business. Just ask a question, upload your content (text, URLs, images, video, or audio), choose your target audience, and launch your poll or survey. Within hours, you'll have in-depth feedback. With flexible testing options and a built-in global consumer panel you can segment with 100+ demographic traits, PickFu delivers powerful results – but is easy enough for anyone on your team to use. Brands across industries (e-commerce, app & game developers, publishers, marketing agencies, and more) use PickFu to confidently shape their products, campaigns, and experiences. Here are just a few ways you can use PickFu: - Validate product ideas and designs before investing in production - Optimize copy, creative, and images to boost clicks and conversions - Test brand names and logos to ensure they resonate with your audience - Get real-time feedback to guide product launches or market expansion PickFu helps you reduce risk, increase impact, and move faster than your competitors – all with actionable insights from the people who matter most.

**Average Rating:** 4.8/5.0

**Total Reviews:** 107

#### How Do G2 Users Rate PickFu?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 9.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind PickFu?

- **Seller:** [Pickfu](https://www.g2.com/sellers/pickfu-4af1f041-0296-4072-8545-1f0272e4a07d)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @PickFu  
2,805 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86a00f3183b15a3d2569ea87e7cec89dfc66f03e5b04f448d71707cada27f5cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpickfu%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Director
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 94% Small, 5% Medium

#### What Do G2 Reviewers Say About PickFu?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **intuitive ease of use** of PickFu, enabling quick insights and efficient consumer research.
- Users value the **fast and insightful feedback** from PickFu, enhancing their decision-making in branding and design processes.
- Users value the **intuitive and quick polling** of PickFu, receiving reliable insights swiftly for informed decisions.
- Users value the **quick and valuable feedback** from PickFu, enhancing their decision-making and design confidence.
- Users value the **ease of survey management** with PickFu, enabling quick consumer feedback for informed decision-making.

##### Cons

- Users find PickFu to be **expensive** , especially for frequent polls and detailed audience targeting, leading to high costs.
- Users face **pricing issues** with PickFu, as frequent polls and specific targeting can quickly escalate costs.
- Users highlight **survey issues** such as high costs and biased demographics affecting result reliability and relevance.
- Users are disappointed with the **demographic limitations** , finding the panel members less diverse and useful than before.
- Users find the **difficult setup** can lead to misleading results if questions aren't carefully framed.

#### What Are Recent G2 Reviews of PickFu?

**["Fast Results and Effortless Poll Customization"](https://www.g2.com/survey_responses/pickfu-review-12160828)**

**Rating:** 4.5/5.0 stars

_— Lindsey F._

[Read full review](https://www.g2.com/survey_responses/pickfu-review-12160828)

**["Quick, Easy Polls for Fast Book Cover Decisions"](https://www.g2.com/survey_responses/pickfu-review-12785777)**

**Rating:** 5.0/5.0 stars

_— Joel M._

[Read full review](https://www.g2.com/survey_responses/pickfu-review-12785777)

#### What Are G2 Users Discussing About PickFu?

- [What is PickFu used for?](https://www.g2.com/discussions/what-is-pickfu-used-for) - 1 comment

### [doopoll](https://www.g2.com/products/doopoll/reviews)

Create powerful, yet simple polls that people will actually enjoy completing. Get higher response rates, and engage more people.

**Average Rating:** 4.5/5.0

**Total Reviews:** 35

#### How Do G2 Users Rate doopoll?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind doopoll?

- **Seller:** [doopoll](https://www.g2.com/sellers/doopoll)
- **Year Founded:** 2015
- **HQ Location:** Cardiff, Wales
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ef8e8f33baf0ef89d9d933387da42aa2ac52c578041999b94e672c061ca45fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdoopoll%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 33% Medium

#### What Do G2 Reviewers Say About doopoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find doopoll's **ease of use** exceptional, enabling quick polls and seamless engagement across large organizations.
- Users love the **quick setup** of doopoll, enabling fast poll creation and real-time feedback collection effortlessly.
- Users praise the **setup ease** of doopoll, enabling quick poll creation and immediate feedback without technical hassles.
- Users value the **unmatched simplicity and speed** of doopoll, enabling quick and efficient feedback collection.
- Users value the **anonymous-first design** of doopoll, fostering honest feedback and simplifying the polling process.

##### Cons

- Users are frustrated by the **limited number of template designs** , hindering customization and inclusivity for diverse needs.
- Users find the **limited customization options** of doopoll restrictive, hindering design and reporting flexibility.
- Users find doopoll's features **limited** , lacking advanced question types and customization options for surveys and reporting.
- Users find the **inadequate filtering** limits doopoll's reporting capabilities, making data analysis challenging and less insightful.
- Users find the **integration difficulty** frustrating, desiring smoother connections with other tools like Google Sheets and CRMs.

#### What Are Recent G2 Reviews of doopoll?

**["Simple Survey Creation with Useful Insights and Reporting"](https://www.g2.com/survey_responses/doopoll-review-12909551)**

**Rating:** 4.0/5.0 stars

_— Muhammad O._

[Read full review](https://www.g2.com/survey_responses/doopoll-review-12909551)

**["Lightweight, GDPR-Compliant Feedback Tool"](https://www.g2.com/survey_responses/doopoll-review-12936252)**

**Rating:** 4.5/5.0 stars

_— Muqe Y._

[Read full review](https://www.g2.com/survey_responses/doopoll-review-12936252)

#### What Are G2 Users Discussing About doopoll?

- [What is doopoll used for?](https://www.g2.com/discussions/what-is-doopoll-used-for)

### [Lyssna](https://www.g2.com/products/lyssna/reviews)

Lyssna, formerly UsabilityHub, is a remote user research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up unmoderated and moderated research studies, recruit participants, and gain insights quickly to inform decision-making from strategy and concept through to design and implementation. The result? Experiences that your users will love.

**Average Rating:** 4.5/5.0

**Total Reviews:** 174

#### How Do G2 Users Rate Lyssna?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Lyssna?

- **Seller:** [Lyssna](https://www.g2.com/sellers/lyssna)
- **Company Website:** www.lyssna.com
- **Year Founded:** 2008
- **HQ Location:** Collingwood, Victoria
- **Twitter:** @wearelyssna  
4,409 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e18bf1aa8bb133e99e29cfdd79d05f80ae7ec23187839cb5e4b7832c7fd2aea5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7576117%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Designer, Senior Product Designer
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 38% Medium, 38% Small

#### What Do G2 Reviewers Say About Lyssna?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Lyssna **incredibly intuitive** , allowing for seamless use without excessive reliance on documentation.
- Users find Lyssna to be **intuitive and easy to use** , with valuable templates and quick feedback for projects.
- Users find Lyssna's **easy setup** intuitive, with templates and quick turnaround enhancing their overall experience.
- Users praise the **exceptional customer support** of Lyssna, appreciating quick insights and helpful webinars that enhance their experience.
- Users find Lyssna incredibly **intuitive to use** , making it easy to get started without extensive documentation.

##### Cons

- Users desire more **customization options** in Lyssna, including navigation features and participant screening capabilities.
- Users struggle with **survey issues** like lack of autosave and basic questionnaire logic, affecting their experience.
- Users struggle with **pricing issues** , finding it unclear and potentially costly with rapid scaling for frequent analyses.
- Users feel the **limited customization** of Lyssna restricts the user experience and feature effectiveness for diverse testing needs.
- Users find the pricing of Lyssna can become **expensive** , particularly with frequent analyses and unclear initial costs.

#### What Are Recent G2 Reviews of Lyssna?

**["Clean, Intuitive Surveys with Seamless Automation and Fantastic Support"](https://www.g2.com/survey_responses/lyssna-review-12981118)**

**Rating:** 4.0/5.0 stars

_— Virginia G._

[Read full review](https://www.g2.com/survey_responses/lyssna-review-12981118)

**["Clean UI, Strong UX Research Tools, and Best-in-Class AI-to-Support Handoff"](https://www.g2.com/survey_responses/lyssna-review-12670602)**

**Rating:** 4.5/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/lyssna-review-12670602)

#### What Are G2 Users Discussing About Lyssna?

- [What is Usability Hub used for?](https://www.g2.com/discussions/what-is-usability-hub-used-for) - 1 upvote

### [DonkeyWorks Survey Platform](https://www.g2.com/products/donkeyworks-survey-platform/reviews)

DonkeyWorks Survey Platform is a comprehensive solution designed to streamline the creation, distribution, and analysis of surveys for businesses and organizations. It offers an intuitive interface that allows users to design customized surveys tailored to their specific needs, ensuring effective data collection and insightful feedback. Key Features and Functionality: - Customizable Survey Templates: Provides a variety of templates that can be tailored to fit different survey requirements. - Multi-Channel Distribution: Enables surveys to be distributed across various channels, including email, social media, and embedded web forms. - Real-Time Analytics: Offers real-time data analysis and reporting tools to interpret survey results effectively. - User-Friendly Interface: Designed with an intuitive interface that simplifies the survey creation and management process. - Integration Capabilities: Supports integration with other tools and platforms to enhance workflow efficiency. Primary Value and User Solutions: The DonkeyWorks Survey Platform addresses the need for efficient and effective survey management by providing tools that simplify the entire process—from creation to analysis. It empowers organizations to gather valuable insights from their target audience, leading to informed decision-making and improved strategies. By offering customizable templates and multi-channel distribution, it ensures that surveys reach the intended audience in the most effective manner. The real-time analytics feature allows for immediate interpretation of data, enabling swift responses to feedback. Overall, DonkeyWorks Survey Platform enhances the ability of businesses to understand and meet the needs of their customers and stakeholders.

**Average Rating:** 4.5/5.0

**Total Reviews:** 37

#### How Do G2 Users Rate DonkeyWorks Survey Platform?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind DonkeyWorks Survey Platform?

- **Seller:** [DonkeyWorks Survey Platform](https://www.g2.com/sellers/donkeyworks-survey-platform)
- **Year Founded:** 2016
- **HQ Location:** Noida, Uttar Pradesh
- **Twitter:** @DonkeyWorksInd  
64 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 46% Small, 36% Medium

#### What Do G2 Reviewers Say About DonkeyWorks Survey Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of DonkeyWorks Survey Platform, praising its simple interface and quick setup.
- Users love the **ease of creation** with DonkeyWorks, making survey distribution and analysis quick and effortless.
- Users value the **efficiency** of DonkeyWorks Survey Platform, as it streamlines survey creation, distribution, and analysis.
- Users appreciate the **simplicity and speed** of DonkeyWorks, making survey creation and distribution effortless and quick.
- Users appreciate the **easy implementation** of DonkeyWorks Survey Platform, allowing quick survey creation and distribution.

##### Cons

- Users find the **initial learning curve** challenging, hindering their ability to fully utilize the platform.
- Users find the **limited customization** options unsatisfactory, preferring more advanced features available in other survey tools.
- Users find the **limited features** of DonkeyWorks Survey Platform restrict their ability to customize and analyze surveys effectively.
- Users often face **poor customer support** , which can delay resolutions and affect their overall experience with the platform.
- Users find the **poor reporting** options limiting, especially compared to more advanced survey platforms.

#### What Are Recent G2 Reviews of DonkeyWorks Survey Platform?

**["Simple and efficient tool for creating and managing surveys."](https://www.g2.com/survey_responses/donkeyworks-survey-platform-review-12262960)**

**Rating:** 5.0/5.0 stars

_— Hernan C._

[Read full review](https://www.g2.com/survey_responses/donkeyworks-survey-platform-review-12262960)

**["User-Friendly Survey Platform Fosters Team Collaboration"](https://www.g2.com/survey_responses/donkeyworks-survey-platform-review-12065125)**

**Rating:** 4.5/5.0 stars

_— Omair S._

[Read full review](https://www.g2.com/survey_responses/donkeyworks-survey-platform-review-12065125)

#### What Are G2 Users Discussing About DonkeyWorks Survey Platform?

- [What is DonkeyWorks Survey Platform used for?](https://www.g2.com/discussions/what-is-donkeyworks-survey-platform-used-for)

### [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews)

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

**Average Rating:** 4.4/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate Spotler Mail+?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 8.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Spotler Mail+?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small, 41% Medium

#### What Do G2 Reviewers Say About Spotler Mail+?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Spotler Mail+, enhancing their marketing efforts through streamlined processes and simple setup.
- Users value the **effective email marketing automation** of Spotler Mail+, enhancing engagement and success in campaigns.
- Users value the **efficiency** of Spotler Mail+, streamlining marketing efforts and enhancing email campaign success rates.
- Users value the **automation capabilities** of Spotler Mail+, enhancing engagement and streamlining complex marketing campaigns efficiently.
- Users value the **automation features** of Spotler Mail+, enhancing engagement and making complex campaigns effortless.

##### Cons

- Users find the **learning curve challenging** , requiring patience to master the many functions available in Spotler Mail+.
- Users find **template issues** in Spotler Mail+ frustrating, with non-intuitive design and slow code editor response times.
- Users are frustrated with the **functionality issues** in Spotler Mail+, especially regarding deliverability tools and pricing options.
- Users experience **performance issues** with Spotler Mail+, particularly with freezes during image uploads and delays in email design.
- Users experience **poor customer support** , often facing delays in response that exacerbate user frustrations.

#### What Are Recent G2 Reviews of Spotler Mail+?

**["Best and easy AI Email Marketing Tools"](https://www.g2.com/survey_responses/spotler-mail-review-8938202)**

**Rating:** 5.0/5.0 stars

_— Ajay K._

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202)

**["Great experience for the first year"](https://www.g2.com/survey_responses/spotler-mail-review-8221769)**

**Rating:** 4.5/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769)

#### What Are G2 Users Discussing About Spotler Mail+?

- [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for)
- [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for)

### [SimpleFeedback](https://www.g2.com/products/simplefeedback/reviews)

SimpleFeedback is a cloud-based customer engagement application designed to help businesses efficiently collect and manage customer feedback. It enables the creation of customizable feedback forms and widgets that can be seamlessly integrated into websites, blogs, and mobile applications. This facilitates the gathering of user suggestions, bug reports, testimonials, and sales inquiries, providing valuable insights to enhance products and services. Key Features and Functionality: - No Registration Required: Users can create feedback pages without the need for registration or login, streamlining the setup process. - Customizable Feedback Forms: The platform offers a feedback form designer with various customization options, allowing businesses to tailor forms to their specific needs. - Unique Links for Management and Sharing: Upon creating a feedback page, users receive two unique links: an admin link for managing feedback and a public link to share with others. - Feedback Moderation: Businesses can moderate feedback submissions to ensure quality and relevance. - User-Friendly Interface: The intuitive interface simplifies the process of collecting and managing feedback. - Privacy and Security: SimpleFeedback prioritizes user privacy by not tracking or storing personal information beyond what is explicitly provided. Feedback pages are accessible only to those with the unique links. Primary Value and Solutions Provided: SimpleFeedback addresses the need for an efficient and straightforward method for businesses to gather and manage customer feedback. By offering customizable and easily integrable feedback forms without the requirement for user registration, it lowers the barrier for customer engagement. The platform's real-time analytics and moderation capabilities enable businesses to promptly respond to user input, leading to improved customer satisfaction and product development. Additionally, its emphasis on privacy and security ensures that user data is handled responsibly, fostering trust between businesses and their customers.

**Average Rating:** 4.3/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate SimpleFeedback?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 9.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.4/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SimpleFeedback?

- **Seller:** [Magiwow](https://www.g2.com/sellers/magiwow)
- **Year Founded:** 2010
- **HQ Location:** San Jose, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dfdc85b238f0d9acaa8c4ad7b9e11bb347a9ed156d7172dcc92ae9f02fffe083&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagiwow-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Education Management, Financial Services
- **Company Size:** 39% Medium, 39% Small

#### What Do G2 Reviewers Say About SimpleFeedback?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SimpleFeedback **super helpful** , consistently locating everything they need to enhance customer engagement.

##### Cons

- Users prefer **simpler feedback forms** , favoring MCQs over the lengthy text requirements of SimpleFeedback.
- Users often find **limited customization** options in SimpleFeedback, restricting their ability to tailor the software to their needs.
- Users often find **limited data analysis** challenging, hindering their ability to extract valuable insights effectively.
- Users prefer **shorter, MCQ-based feedback surveys** over lengthy text forms for a more efficient experience.
- Users find SimpleFeedback to be **time-consuming** , often struggling with data analysis and facing user fatigue.

#### What Are Recent G2 Reviews of SimpleFeedback?

**["SimpleFeedback: Easy to Use, Timely Feedback Every Time"](https://www.g2.com/survey_responses/simplefeedback-review-12643216)**

**Rating:** 5.0/5.0 stars

_— Florence N._

[Read full review](https://www.g2.com/survey_responses/simplefeedback-review-12643216)

**["Simple, effective feedback collection"](https://www.g2.com/survey_responses/simplefeedback-review-12702081)**

**Rating:** 5.0/5.0 stars

_— Thiebauld G._

[Read full review](https://www.g2.com/survey_responses/simplefeedback-review-12702081)

#### What Are G2 Users Discussing About SimpleFeedback?

- [What is SimpleFeedback used for?](https://www.g2.com/discussions/what-is-simplefeedback-used-for)

### [ProProfs Survey Maker](https://www.g2.com/products/proprofs-survey-maker/reviews)

ProProfs Survey Maker is SaaS-based survey software that helps businesses create attractive and personalized feedback surveys through professionally-designed themes. You can use a pre-made survey or create a customized survey to gather data that enables you to measure customer loyalty and satisfaction levels with ease. ProProfs survey maker offers a great survey design to fetch more accurate data. It helps you collect unbiased survey data on a diverse range of topics. More than 100 ready-made templates and over 1,000,000 thoughtfully crafted questions help you get information aligned with your business goals and objectives. Here the main offerings of this highly versatile tool: Surveys NPS Surveys In-App Surveys Popup surveys Forms such as SideBar forms Quizzes Polls Major Attractions of the ProProfs Survey Maker Get an overview of customer activity: The tool provides real-time reports in the form of graphs, charts, and other graphics. Boost customer retention: Everything is made visible on the powerful dashboard for you to compare and create an actionable strategy. Amp up your lead generation and conversions: Get a snapshot of the behaviors and attitudes of the customers. Multiple language support: Get information from customers from around the world. Expand customer outreach: The surveys can be shared across various platforms and social networks. Evaluate customer’s choice: The tool lets you conduct NPS surveys to see if a customer will choose your brand for his/her next buy or recommend any friend or colleague for the same. Gauge your website traffic and gather quick feedback: You can take advantage of the Popup survey, which can be strategically triggered in response to specific actions by the user. Multiple integrations: The survey maker can be integrated with Freshdesk, MailChimp, SalesForce, Constant Contact, Zendesk to capture customer’s details and gather more valuable data. If you face any issue during survey creation, you can take the help of the video tutorials and FAQs available in the help section.

**Average Rating:** 4.3/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate ProProfs Survey Maker?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 9.2/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ProProfs Survey Maker?

- **Seller:** [ProProfs](https://www.g2.com/sellers/proprofs)
- **Year Founded:** 2009
- **HQ Location:** Los Angeles, CA
- **Twitter:** @ProProfs  
4,731 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9acb8211ef0b8540d9c8ef7ba6681ff4d087fdc62ea17b3bc0a016852fbdef85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9492925%2F&secure%5Burl_type%5D=linkedin_company_website)  
215 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Education Management
- **Company Size:** 47% Medium, 35% Small

#### What Do G2 Reviewers Say About ProProfs Survey Maker?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of ProProfs Survey Maker, noting quick setup and seamless integration with other tools.
- Users find the **easy setup** of ProProfs Survey Maker quick and hassle-free, enabling immediate survey creation.
- Users love the **easy survey creation** with ProProfs Survey Maker, enjoying its user-friendly interface and quick setup.
- Users love the **quick setup** of ProProfs Survey Maker, enabling instant creation of surveys without hassle.
- Users highlight the **ease of setup** with ProProfs Survey Maker, enabling quick and hassle-free initiation within minutes.

##### Cons

- Users feel that the **design is poor** , with dated interface elements and limited customization options impacting overall usability.
- Users note that the **UI can feel dated and dense** , impacting overall user experience with ProProfs Survey Maker.
- Users find the **cluttered interface** of ProProfs Survey Maker challenging, impacting their overall usability experience.
- Users experience **exporting issues** with ProProfs Survey Maker, often needing to manually clean up data formatting post-export.
- Users report **formatting issues** when exporting data from ProProfs Survey Maker, requiring manual cleanup for usability.

#### What Are Recent G2 Reviews of ProProfs Survey Maker?

**["AI-Powered Surveys Made Easy with Flexible Sharing and Strong Templates"](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12827017)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12827017)

**["Keeping Wellness Surveys and Follow-Ups More Structured"](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12860959)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12860959)

#### What Are G2 Users Discussing About ProProfs Survey Maker?

- [What is survey Survicate?](https://www.g2.com/discussions/proprofs-survey-maker-what-is-survey-survicate) - 1 comment
- [Which software is best for survey?](https://www.g2.com/discussions/proprofs-survey-maker-which-software-is-best-for-survey)
- [Is ProProfs survey Maker free?](https://www.g2.com/discussions/is-proprofs-survey-maker-free)
- [What is ProProfs survey Maker?](https://www.g2.com/discussions/what-is-proprofs-survey-maker)

### [Pinpoll](https://www.g2.com/products/pinpoll/reviews)

Pinpoll is a free polling tool to boost engagement and page impressions.

**Average Rating:** 4.4/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Pinpoll?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 9.4/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Pinpoll?

- **Seller:** [Pinpoll](https://www.g2.com/sellers/pinpoll)
- **Year Founded:** 2015
- **HQ Location:** Linz, Upper Austria
- **Twitter:** @pinpoll  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9442a37d3668279cd6edb7bccea0569c6a449a22833d68adb1ffe6168137322&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18174161%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Accounting
- **Company Size:** 35% Small, 30% Medium

#### What Do G2 Reviewers Say About Pinpoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Pinpoll, enjoying its intuitive interface and seamless integration with various presentation tools.
- Users enjoy the **real-time engagement** of Pinpoll, enhancing interaction and understanding of audience opinions effortlessly.
- Users find Pinpoll's **intuitive interface** enhances live presentations, simplifying poll creation and real-time feedback analysis.
- Users find the **setup ease** of Pinpoll exceptional, enabling quick integration for engaging live presentations.
- Users appreciate the **ease of use** of Pinpoll, finding it effective and efficient for their task management.

##### Cons

- Users notice **limited data analysis** capabilities in Pinpoll, missing advanced features like complex logic and deep insights.
- Users find Pinpoll a bit **expensive** compared to alternatives, especially for smaller community events.
- Users feel Pinpoll has **limited customization** options for templates and reporting, lacking advanced features found in other platforms.
- Users find the **lack of advanced survey functions** in Pinpoll limits its effectiveness for detailed research and analytics.
- Users find the **form complexity** of Pinpoll limiting for private feedback and detailed research needs.

#### What Are Recent G2 Reviews of Pinpoll?

**["Effortless Poll Creation but Needs More Customization"](https://www.g2.com/survey_responses/pinpoll-review-12658110)**

**Rating:** 4.0/5.0 stars

_— MANTHAN ._

[Read full review](https://www.g2.com/survey_responses/pinpoll-review-12658110)

**["Simple Way to Collect Feedback and Understand Audience Interests"](https://www.g2.com/survey_responses/pinpoll-review-12928064)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/pinpoll-review-12928064)

#### What Are G2 Users Discussing About Pinpoll?

- [What is Pinpoll used for?](https://www.g2.com/discussions/what-is-pinpoll-used-for)

### [Cint](https://www.g2.com/products/cint/reviews)

Cint is a global leader in research and measurement technology connecting brands, researchers, academics, or anyone with a question, to a network of over 800 suppliers representing millions of engaged respondents in 130+ countries. The Cint Exchange empowers users to gather insights at scale to build business strategies, develop research-enabled solutions, publish credible research, and more. Lucid Measurement by Cint, our advanced set of media measurement solutions, gives advertisers, media owners, and agencies the tools to measure the effectiveness and brand lift of cross-channel advertising campaigns in real time to optimize media performance while campaigns are live. Both products leverage Cint’s global network of suppliers including panel providers, mobile apps, loyalty programs, and other online communities. These companies use our audience monetization tools to monetize their communities by matching them to survey opportunities. At Cint, we’re feeding the world’s curiosity. Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforce of over 800. Cint has offices in Stockholm, London, New York, New Orleans, Singapore, Gurgaon, and Sydney, among other locations.

**Average Rating:** 4.4/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Cint?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10)
- **Permissions:** 8.5/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Cint?

- **Seller:** [Cint](https://www.g2.com/sellers/cint)
- **HQ Location:** Stockholm, SE
- **Twitter:** @CintGroup  
7,935 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c395047453ea14fd468236fc054865b94c87187f110125419e1c247d017b46c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F41996&secure%5Burl_type%5D=linkedin_company_website)  
921 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Market Research
- **Company Size:** 53% Small, 20% Medium

#### What Do G2 Reviewers Say About Cint?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Cint for its **efficiency** and user-friendliness, making data collection and market research seamless.
- Users find Cint's **initial setup smooth and simple** , making it easy to integrate into their workflows.
- Users find Cint's platform highly **easy to use** , facilitating efficient data management and programming in market research.
- Users value Cint for its **ease of use** and well-structured survey ecosystem, enhancing efficiency in market research.
- Users commend the **quick setup** of Cint, appreciating its smooth and user-friendly onboarding process.

##### Cons

- Users find **survey availability limitations** frustrating, along with repetitive questions that detract from the overall experience.
- Users find the **dashboard issues** in Cint limit effective visualization, impacting their overall user experience.
- Users feel the **media measurement capability** of Cint is lacking, suggesting enhancements for better outcome visualization.
- Users struggle with **integration difficulty** , finding the survey customization options to be quite rigid and limiting.

#### What Are Recent G2 Reviews of Cint?

**["Streamlines Survey Participation Efficiently"](https://www.g2.com/survey_responses/cint-review-12812490)**

**Rating:** 4.0/5.0 stars

_— Navin P._

[Read full review](https://www.g2.com/survey_responses/cint-review-12812490)

**["Insightful Surveys, Needs Broader Reach"](https://www.g2.com/survey_responses/cint-review-12704660)**

**Rating:** 4.0/5.0 stars

_— Nabin Raj B._

[Read full review](https://www.g2.com/survey_responses/cint-review-12704660)

#### What Are G2 Users Discussing About Cint?

- [What is Cint Insights Exchange used for?](https://www.g2.com/discussions/what-is-cint-insights-exchange-used-for) - 2 comments

### [FormAssembly](https://www.g2.com/products/formassembly/reviews)

FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of record, like Salesforce. With AI-assisted guidance from Fai, teams can design sophisticated workflows faster without sacrificing control or compliance.

**Average Rating:** 4.4/5.0

**Total Reviews:** 405

#### How Do G2 Users Rate FormAssembly?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 9.1/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind FormAssembly?

- **Seller:** [FormAssembly Inc.](https://www.g2.com/sellers/formassembly-inc)
- **Company Website:** www.formassembly.com
- **Year Founded:** 2006
- **HQ Location:** Bloomington, IN
- **Twitter:** @formassembly  
1,472 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0241e86043da62776eb81c5842d8f20c7568cd188356afca532d12307a8dece3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2316013%2F&secure%5Burl_type%5D=linkedin_company_website)  
150 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Administrator, Salesforce Consultant
- **Top Industries:** Non-Profit Organization Management, Higher Education
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About FormAssembly?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly interface** of FormAssembly, enabling easy customization and quick implementation for their needs.
- Users praise the **excellent customer support** from FormAssembly, highlighting their helpfulness and timely responses.
- Users value the **seamless integrations** with Salesforce, enabling efficient data handling and enhancing overall user experience.
- Users value the **easy integrations** of FormAssembly, enabling seamless data collection and efficient Salesforce connectivity.
- Users love the **user-friendly interface and drag-and-drop capabilities** , making form updates and data collection seamless and efficient.

##### Cons

- Users experience **limited customization** options, frustrating branding flexibility and efficiency when managing multiple forms with FormAssembly.
- Users find the **missing features** of FormAssembly, like CRM connectors and PDF attachments, limit their efficiency.
- Users find FormAssembly **expensive** , particularly when accessing advanced features that are essential for their projects.
- Users experience **limitations in features and flexibility** , particularly with advanced options and customization capabilities.
- Users find **pricing issues** limiting, as advanced features often come at a premium, restricting access for smaller teams.

#### What Are Recent G2 Reviews of FormAssembly?

**["Flexible, Easy-to-Build Forms with Seamless Salesforce Integration"](https://www.g2.com/survey_responses/formassembly-review-13169549)**

**Rating:** 5.0/5.0 stars

_— Jackie W._

[Read full review](https://www.g2.com/survey_responses/formassembly-review-13169549)

**["Versatile Forms and Workflows with Powerful Salesforce and Google Sheets Integrations"](https://www.g2.com/survey_responses/formassembly-review-13155726)**

**Rating:** 4.5/5.0 stars

_— Amanda S._

[Read full review](https://www.g2.com/survey_responses/formassembly-review-13155726)

#### What Are G2 Users Discussing About FormAssembly?

- [What is FormAssembly used for?](https://www.g2.com/discussions/what-is-formassembly-used-for)

### [UserTesting](https://www.g2.com/products/usertesting/reviews)

UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By embedding real human feedback into every stage of development—from ideation to launch—organizations can eliminate guesswork, align stakeholders, and deliver experiences that truly meet evolving customer needs.

**Average Rating:** 4.4/5.0

**Total Reviews:** 734

#### How Do G2 Users Rate UserTesting?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 6.8/10 (Category avg: 8.6/10)
- **Question Types:** 7.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind UserTesting?

- **Seller:** [UserTesting](https://www.g2.com/sellers/usertesting)
- **Company Website:** www.usertesting.com
- **Year Founded:** 2007
- **HQ Location:** San Francisco, CA
- **Twitter:** @usertesting  
42,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73442a6f9daab3f3de2836e2f4625bacfccf35b241b94c14334b3b9d6b8521b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F564709%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,876 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UX Researcher, Product Designer
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 41% Large, 37% Medium

#### What Do G2 Reviewers Say About UserTesting?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of UserTesting, enabling quick feedback and efficient testing processes.
- Users appreciate the **valuable insights** from UserTesting, aiding in effective understanding of consumer sentiment and feedback.
- Users appreciate the **time-saving feedback** from UserTesting, enabling swift decisions based on real user interactions.
- Users value the **helpful and responsive customer support** of UserTesting, enhancing their testing experience significantly.
- Users value the **insightful feedback features** of UserTesting, enhancing their understanding of consumer sentiment effectively.

##### Cons

- Users experience **testing difficulties** due to limited question logic, participant quality, and technical issues impacting effectiveness.
- Users note the **missing features** in UserTesting, particularly regarding text formatting and survey navigation, affecting usability.
- Users report **survey issues** including long response times, participant quality concerns, and challenges in sharing findings.
- Users criticize UserTesting for being **expensive** , especially given the inconsistent quality of participants and support issues.
- Users find that the **limited functionality** of UserTesting, including inconsistent features and analysis, hampers their overall experience.

#### What Are Recent G2 Reviews of UserTesting?

**["UserTesting Makes Gathering Genuine Feedback Fast and Simple"](https://www.g2.com/survey_responses/usertesting-review-12927269)**

**Rating:** 4.5/5.0 stars

_— Sambit Kumar B._

[Read full review](https://www.g2.com/survey_responses/usertesting-review-12927269)

**["Quick Access to Real Users with an Intuitive Dashboard and Rich Video Insights"](https://www.g2.com/survey_responses/usertesting-review-12946786)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/usertesting-review-12946786)

#### What Are G2 Users Discussing About UserTesting?

- [What is UserTesting used for?](https://www.g2.com/discussions/what-is-usertesting-used-for) - 1 comment
- [What is UserZoom used for?](https://www.g2.com/discussions/what-is-userzoom-used-for)
- [What are the three types of user testing?](https://www.g2.com/discussions/what-are-the-three-types-of-user-testing)
- [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) - 2 comments
- [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) - 1 comment, 1 upvote

### [SurveyRock](https://www.g2.com/products/surveyrock/reviews)

SurveyRock is an intuitive online survey platform designed to help businesses and individuals gather valuable feedback efficiently. With a user-friendly interface, it enables the creation, distribution, and analysis of surveys tailored to diverse needs. Supporting multiple languages, including right-to-left scripts, SurveyRock ensures accessibility for a global audience. Its versatile question types, such as multiple-choice, text, image, and rating scales, allow for comprehensive data collection. Advanced features like survey logic and real-time reporting enhance the survey experience, making it a robust tool for informed decision-making. Key Features and Functionality: - Global Language Support: Create surveys in any language, including right-to-left scripts like Arabic and Hebrew, catering to a worldwide audience. - Diverse Question Types: Utilize multiple-choice, text, image, number, matrix, and rating scale questions to gather precise responses. - Survey Logic: Implement PagePath and QuestionPath logic to direct respondents based on their answers, ensuring a personalized survey flow. - Advanced Logic: Combine multiple conditions and actions for sophisticated survey pathways, enhancing respondent engagement. - Video Embedding: Incorporate YouTube or Vimeo videos to provide context or additional information within surveys. - Randomization: Randomize multiple-choice options to prevent order bias and obtain unbiased data. - Distribution Options: Share surveys via unique web links, embed them into web pages, or distribute through email and social media platforms. - Custom URLs: Customize survey links for a professional appearance and better respondent recognition. - Real-Time Reporting: Access immediate survey results to monitor participation and analyze data as responses are submitted. - Individual Response Viewing: Examine specific respondent answers for detailed insights and export data for further analysis. Primary Value and Solutions: SurveyRock empowers users to make informed decisions by providing a comprehensive suite of tools for creating, distributing, and analyzing surveys. Its global language support and diverse question types ensure inclusivity and adaptability to various research needs. Advanced logic and real-time reporting facilitate efficient data collection and analysis, enabling users to understand their audience better and tailor their products, services, or content accordingly. By simplifying the survey process, SurveyRock helps organizations and individuals gather actionable insights to drive growth and improvement.

**Average Rating:** 4.3/5.0

**Total Reviews:** 110

#### How Do G2 Users Rate SurveyRock?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Permissions:** 8.2/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveyRock?

- **Seller:** [Oak Mountain Digital](https://www.g2.com/sellers/oak-mountain-digital)
- **Year Founded:** 2011
- **HQ Location:** N/A
- **Twitter:** @surveyrock  
633 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c4c05776193191e17a4841ada33007f4d8547bc64da1389a6d7a4c6dd95dd9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3533453%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Education Management
- **Company Size:** 48% Small, 37% Medium

#### What Do G2 Reviewers Say About SurveyRock?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **simplicity and ease of use** of SurveyRock, enabling fast survey setup without technical skills.
- Users commend the **quick setup** of SurveyRock, highlighting its intuitive design and ease of use for surveys.
- Users value the **customization and branding options** of SurveyRock, enabling professional and tailored survey experiences.
- Users highlight the **simplicity and ease of use** of SurveyRock, making survey creation fast and effective.
- Users value the **ease of creating surveys** with SurveyRock, appreciating its simplicity and wide range of question types.

##### Cons

- Users find the **outdated design** of SurveyRock limits engagement and diminishes user experience significantly.
- Users find the need for a **better mobile experience** and improvements in engagement tools to enhance response rates.
- Users note the **limited features** of SurveyRock, mentioning a lack of advanced analytics and language support.
- Users find the **limited templates** of SurveyRock restricts design flexibility and modern aesthetics in their surveys.
- Users find SurveyRock **not user-friendly** , citing a complicated interface and outdated design that hinders engagement.

#### What Are Recent G2 Reviews of SurveyRock?

**["Easy Form Creation and Analysis with a Clean, User-Friendly Dashboard"](https://www.g2.com/survey_responses/surveyrock-review-12817811)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/surveyrock-review-12817811)

**["SurveyRock Simplifies and Organizes My Health and Wellness Surveys"](https://www.g2.com/survey_responses/surveyrock-review-12868054)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/surveyrock-review-12868054)

#### What Are G2 Users Discussing About SurveyRock?

- [What is SurveyRock used for?](https://www.g2.com/discussions/what-is-surveyrock-used-for) - 1 comment

### [Attest](https://www.g2.com/products/attest/reviews)

Understand the 'why' and 'what’s next' for your customers. Attest is an enterprise-grade platform for qualitative and quantitative research. One platform to deeply understand your current customers, future consumers or both side-by-side. Simple to launch surveys, data storytelling and dedicated experts to help you every step of the way. - Simple and transparent pricing No hidden fees – no matter who or where your audience is we have one flat audience cost. - Multi-market insights with local nuance Access insights from 59 countries with fully localised and translated surveys, across 70 languages. Compare regional groups side by side. - No extra cost for the support you need Our industry-leading team of experts are always on hand for everything from survey setup best practice, to support in identifying key trends in your data. - Data Storytelling Discover, craft and share data stories with automated analysis tools, custom charts and interactive Boards. - Industry-leading data quality methods We truly care about the quality of your insights. Our sophisticated data training and algorithms are designed to eliminate noise and provide high quality results. - Bespoke insights for your brand Plug and play with survey templates and pre-set audiences, or create your ideal setup with fully customisable audiences. No omnibus research or sharing insights. Attest is your end-to-end consumer research platform that prioritises data quality, tailored research and robust insights so you always have the confidence in your decisions.

**Average Rating:** 4.5/5.0

**Total Reviews:** 150

#### How Do G2 Users Rate Attest?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.2/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 7.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Attest?

- **Seller:** [Attest](https://www.g2.com/sellers/attest)
- **Company Website:** www.askattest.com
- **Year Founded:** 2015
- **HQ Location:** London
- **Twitter:** @AskAttest  
1,425 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7ad7c26c15a39b10419a1ccc968246a8ba4c95843dd3a56bcc39e80b981bafe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattest-technologies-limited%2F&secure%5Burl_type%5D=linkedin_company_website)  
115 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Food & Beverages
- **Company Size:** 52% Medium, 28% Small

#### What Do G2 Reviewers Say About Attest?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **speed and simplicity** of Attest, enabling quick, intuitive, and actionable consumer insights.
- Users appreciate the **speed and simplicity** of Attest for creating insightful and actionable consumer surveys efficiently.
- Users love Attest for its **intuitive design** , allowing quick setup and straightforward surveys for efficient market research.
- Users highlight the **responsive and professional support** from Attest, enhancing their survey experience and results.
- Users appreciate the **speed and simplicity** of Attest, enabling quick, actionable insights for confident decision-making.

##### Cons

- Users find **pricing issues** with Attest, particularly for frequent or large-scale surveys, which can feel expensive.
- Users experience **survey issues** with Attest, noting limitations in customization and availability for deeper research.
- Users find **survey limitations** in Attest, noting infrequent participation opportunities and compatibility issues with complex designs.
- Users find Attest to be **expensive** , especially for small projects and frequent surveys, impacting overall affordability.
- Users feel that Attest provides **insufficient insights** for deep research, limiting customization and advanced analytics options.

#### What Are Recent G2 Reviews of Attest?

**["Fast, Reliable Consumer Data with Attest"](https://www.g2.com/survey_responses/attest-review-12786245)**

**Rating:** 4.5/5.0 stars

_— Ashirwad T._

[Read full review](https://www.g2.com/survey_responses/attest-review-12786245)

**["Fast Insights, Perfect for Quick Decisions"](https://www.g2.com/survey_responses/attest-review-12098784)**

**Rating:** 5.0/5.0 stars

_— Avinash D._

[Read full review](https://www.g2.com/survey_responses/attest-review-12098784)

#### What Are G2 Users Discussing About Attest?

- [What is Attest used for?](https://www.g2.com/discussions/what-is-attest-used-for)

### [PopSurvey](https://www.g2.com/products/popsurvey/reviews)

PopSurvey is an AI-powered online survey platform developed by Populix, designed to facilitate quick, efficient, and cost-effective data collection for both academic and business research. With a user-friendly interface, PopSurvey enables users to create and distribute surveys seamlessly, ensuring high-quality responses from a vast pool of over 700,000 verified respondents. Key Features and Functionality: - Extensive Respondent Network: Access to a large, verified user base ensures diverse and authentic survey responses. - Rapid Survey Completion: Achieve a 97.5% response rate within 24 hours, facilitating swift data collection. - Cost-Effective Solutions: Affordable pricing starting at Rp375 per answer, making it accessible for various research budgets. - AI-Assisted Survey Design: Utilize AI-powered tools to design, structure, and refine surveys, optimizing the research process. - Versatile Use Cases: Suitable for academic research, business strategy development, media and journalism, and more. Primary Value and User Solutions: PopSurvey addresses the need for efficient and reliable data collection by offering a platform that combines speed, affordability, and quality. It empowers users to make informed, data-driven decisions by providing access to a broad respondent base and advanced survey design tools. Whether for academic purposes or business insights, PopSurvey simplifies the research process, enabling users to gather valuable information swiftly and effectively.

**Average Rating:** 4.2/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate PopSurvey?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind PopSurvey?

- **Seller:** [PopSurvey](https://www.g2.com/sellers/popsurvey)
- **Year Founded:** 2010
- **HQ Location:** Needham, MA
- **Twitter:** @PopSurvey  
214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b38ccd628309429331b3a6845f27819d44d09412f9b1e11de19f6db740a727ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpopsurvey%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 52% Small, 30% Medium

#### What Do G2 Reviewers Say About PopSurvey?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of PopSurvey, enjoying its simple setup and intuitive survey creation process.
- Users love the **quick setup** of PopSurvey, enabling effortless onboarding and immediate start for their surveys.
- Users find PopSurvey **intuitive** , enabling quick and effortless survey creation while enhancing user engagement and experience.
- Users appreciate the **efficiency** of PopSurvey, enjoying quick surveys and organized data for better decision-making.
- Users find the **initial setup easy and seamless** , allowing for a smooth integration into their workflow.

##### Cons

- Users feel that the product is **expensive** and may not provide value proportional to its cost.
- Users find PopSurvey to have a **not user-friendly interface** , leading to challenges with navigation and engagement.
- Users find the **free plan very limiting** , restricting survey options and causing confusion with unclear questions.
- Users find **complex scoring and limited integrations** to detract from the overall ease of using PopSurvey.
- Users find the **difficult setup** challenging, especially those lacking technical skills, leading to frustration during onboarding.

#### What Are Recent G2 Reviews of PopSurvey?

**["Streamlined Survey Creation and Sharing with Powerful Reporting"](https://www.g2.com/survey_responses/popsurvey-review-13058889)**

**Rating:** 4.5/5.0 stars

_— Bernd T._

[Read full review](https://www.g2.com/survey_responses/popsurvey-review-13058889)

**["Simple, Flexible Surveys with Real-Time Feedback and Strong Reporting"](https://www.g2.com/survey_responses/popsurvey-review-12856900)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/popsurvey-review-12856900)

#### What Are G2 Users Discussing About PopSurvey?

- [What is PopSurvey used for?](https://www.g2.com/discussions/what-is-popsurvey-used-for) - 3 comments, 1 upvote

### [Optimal](https://www.g2.com/products/optimal-optimal/reviews)

Optimal is a comprehensive user insights platform designed to support user research across the entire product development process. Tailored for enterprise organizations, Optimal helps teams make informed product decisions by connecting directly with users, from early discovery and concept validation to usability testing and post-launch optimization. The platform is particularly effective for cross-functional teams seeking to reduce development risk, align stakeholders, and deliver user-centered experiences at scale. Optimal serves product managers, designers, UX researchers, and others who need fast, reliable insights through structured user research. Its intuitive interface and AI-powered tools enable both researchers and non-researchers to contribute meaningfully, promoting research democratization without compromising quality. With flexible study design, AI and automation, and built-in participant recruitment, Optimal makes it easier to uncover user needs, test ideas early, validate navigation, and analyze qualitative feedback across multiple research efforts. Key capabilities of the Optimal platform include prototype testing and live website testing; AI-assisted surveys to quickly gather reliable feedback on user behaviors and preferences; and AI user research features that automatically extract insights, themes, and highlight reels from recorded interviews. Teams can also centralize qualitative data for streamlined analysis, structure content more effectively with card sorting and tree testing, and improve usability with first-click testing, and more. Participant recruitment is fully integrated, offering access to a global panel of over 100 million users across 150 countries, along with options for managed services or custom audiences. Trusted by global organizations including Apple, Netflix, Amazon, Spotify, Nike, and LEGO, Optimal empowers teams to conduct rigorous, scalable user research that informs strategic decisions and improves user satisfaction. By combining human insight with advanced AI user research capabilities, Optimal helps enterprises build better digital products, faster, smarter, and with greater confidence.

**Average Rating:** 4.4/5.0

**Total Reviews:** 64

#### How Do G2 Users Rate Optimal?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Optimal?

- **Seller:** [Optimal](https://www.g2.com/sellers/optimal-fac109c2-ffd8-41e0-96ef-9e8c367d9da9)
- **Company Website:** optimalworkshop.com
- **Year Founded:** 2007
- **HQ Location:** Wellington, NZ
- **Twitter:** @optimalworkshop  
6,841 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8bddaf77dc2d6b178c0ed23b0f4747f6caca04c6ac6fb2cd80fd1c9e7eec4196&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimal-workshop%2F&secure%5Burl_type%5D=linkedin_company_website)  
103 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Design, Higher Education
- **Company Size:** 40% Medium, 34% Large

#### What Do G2 Reviewers Say About Optimal?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in Optimal, making survey creation quick and user-friendly, enhancing participation rates.
- Users highlight the **comprehensive tools** of Optimal Workshop that simplify testing and greatly enhance research capabilities.
- Users praise Optimal's **strong analytics capabilities** , which provide clear visual insights and save time on data interpretation.
- Users value the **analysis efficiency** of Optimal, appreciating its intuitive setup and effective visualisation tools for insights.
- Users value the **easy setup** of Optimal, praising its intuitive design and helpful resources for effortless onboarding.

##### Cons

- Users note the **missing features** of Optimal, particularly criticizing the lack of subcategories and advanced qualitative tools.
- Users are frustrated by the **high pricing issues** , as essential features are locked behind costly subscriptions.
- Users find Optimal's pricing **expensive** , especially considering its limited features compared to other competing UX tools.
- Users experience **integration issues** with Optimal, particularly with Figma, affecting data consistency and usability.
- Users experience **uploading issues** with Optimal, lacking video and transcript uploads which limits research consolidation and clarity.

#### What Are Recent G2 Reviews of Optimal?

**["One-of-a-Kind UX Tool: Fast, Easy, and Worth the Investment"](https://www.g2.com/survey_responses/optimal-review-12991396)**

**Rating:** 5.0/5.0 stars

_— Manasa G._

[Read full review](https://www.g2.com/survey_responses/optimal-review-12991396)

**["Best-in-Class Card Sorting & Tree Testing with Powerful Visualizations"](https://www.g2.com/survey_responses/optimal-review-13153204)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/optimal-review-13153204)

#### What Are G2 Users Discussing About Optimal?

- [What is Reframer used for?](https://www.g2.com/discussions/what-is-reframer-used-for)
- [What is Treejack software?](https://www.g2.com/discussions/what-is-treejack-software)
- [Is Optimal Workshop free?](https://www.g2.com/discussions/is-optimal-workshop-free)
- [How do you use Optimal Workshop?](https://www.g2.com/discussions/how-do-you-use-optimal-workshop)
- [What is optimal workshop software?](https://www.g2.com/discussions/what-is-optimal-workshop-software)

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[Browse Survey Themes](/categories/survey/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated March 7, 2025

Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research.

While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback.

Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Survey category, a product must:

- Enable the creation and customization of questions
- Gather, report on, and archive response data
- Be shareable and distributable

Show More

* * *

## How Do You Choose the Right Survey Software?

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.