G2

Amanda S.

Senior Director Marketing operations

Enterprise (> 1000 emp.)

7/23/2026

"Versatile Forms and Workflows with Powerful Salesforce and Google Sheets Integrations"

4.5/5

What do you like best about FormAssembly?

What I like best about FormAssembly is its versatility. I regularly find myself turning to it to solve a wide range of business needs, from building forms and surveys to creating more complex workflows that help streamline internal processes and improve how information is collected and shared.

The Salesforce connector has been especially valuable because it allows us to send data directly into Salesforce, reducing duplicate entry and helping ensure our records stay accurate and up to date. The Google Sheets connector has also been a game changer when we need to share real-time submission data with other teams without creating additional manual reporting work.

Overall, FormAssembly has helped us automate processes that would otherwise require multiple tools, spreadsheets, and manual handoffs. It gives us the flexibility to build solutions quickly while still supporting more advanced integrations and conditional workflows as our needs evolve. Review collected by and hosted on G2.com.

What do you dislike about FormAssembly?

What I dislike most about FormAssembly is the difficulty of getting timely, hands-on support when an issue requires help from a real person. The help articles and self-service resources are useful, but there are times when troubleshooting a complex form, connector, or workflow requires direct assistance.

Because phone support is not available, live agents are rarely accessible, and email responses can sometimes take several days, resolving urgent issues can be slower than it should be. A more reliable live chat option or faster response times for support requests would significantly improve the overall customer experience. Review collected by and hosted on G2.com.

What problems is FormAssembly solving and how is that benefiting you?

Before using FormAssembly, many of our processes relied on emails, spreadsheets, duplicate data entry, and manual follow-up between teams. FormAssembly allows us to create customized forms and workflows that collect the right information upfront, guide users through different paths based on their responses, and automatically send the data into Salesforce or Google Sheets.

We use it for a wide variety of needs, including customer-facing applications, internal request forms, surveys, event tracking, discount and financial assistance processes, and operational data collection. The Salesforce integration has significantly reduced duplicate entry and made it easier to create or update records, cases, and related information without requiring employees to manually transfer submissions. The Google Sheets integration gives other teams access to real-time results, which reduces reporting delays and eliminates the need to continually export and redistribute data.

FormAssembly has also allowed us to build solutions internally instead of relying on custom development for every new business need. This helps us launch processes more quickly, make updates as requirements change, improve data accuracy, and save teams substantial time on administrative work and manual handoffs. Review collected by and hosted on G2.com.