# Best Pop-Up Builder Software - Page 6 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Pop-up builder software, also known as on-site messaging software, enables non-technical users to create and deploy pop-up messages on a website. Pop-ups are on-site messages designed to engage and convert website visitors by encouraging a particular action, such as subscribing to a newsletter or completing a purchase. Pop-up builder software is a no-code solution that allows for the creation and customization of pop-up messages within a drag-and-drop or WYSIWYG interface. The pop-ups then appear as modal windows, or overlays, displayed on top of an existing webpage. Pop-up builder software also allows users to personalize pop-ups, targeting specific audiences or triggering pop-up messages based on user behavior. Although pop-ups were previously a form of third-party advertising, today they are more frequently leveraged by marketers and e-commerce businesses to capture leads, reduce page abandonment, and increase website conversion rates. For this reason, pop-up builder software may be used as a supplement to [lead generation software](https://www.g2.com/categories/lead-generation) or [conversion rate optimization software](https://www.g2.com/categories/conversion-rate-optimization). Integrations with [CRM software](https://www.g2.com/categories/crm) and [email marketing software](https://www.g2.com/categories/email-marketing) allow marketers to manage leads collected through pop-up forms, while integrations with [web content management software](https://www.g2.com/categories/web-content-management) and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) enable quick installation. To qualify for inclusion in the Pop-Up Builder category, a product must: - Enable the creation of one or more types of pop-ups - Provide predesigned templates for common types of on-site messages - Offer tools for creating targeted or triggered pop-up campaigns - Allow for front-end customization of pop-up messages’ design and content - Integrate with existing CRM software, email marketing software, web content management systems, or e-commerce platforms ## How Many Pop-Up Builder Software Products Does G2 Track? **Total Products under this Category:** 135 ### Category Stats (May 2026) - **Average Rating**: 4.55/5 - **New Reviews This Quarter**: 39 - **Buyer Segments**: Small-Business 79% │ Mid-Market 21% - **Top Trending Product**: Sleeknote (+0.033) *Last updated: May 18, 2026* ## How Does G2 Rank Pop-Up Builder Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 40,300+ Authentic Reviews - 135+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Pop-Up Builder Software Is Best for Your Use Case? - **Leader:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - **Highest Performer:** [Popupsmart](https://www.g2.com/products/popupsmart/reviews) - **Easiest to Use:** [Claspo](https://www.g2.com/products/claspo/reviews) - **Top Trending:** [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - **Best Free Software:** [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) --- **Sponsored** ### Claspo Claspo is a pop-up builder that converts visitors into high-intent subscribers and loyal customers. Claspo lets you build opt-in flows that qualify visitor intent before triggering popup. Multi-step pop-ups with choice components and short quizzes help visitors self-select what they want, so every signup is more intentional. To increase signups and sales, you can use 7+ gamified formats. In Claspo, you decide what can be won and how often it happens. A small discount might appear frequently, while larger rewards can stay rare. That way, you keep the game engaging without turning every signup into a heavy discount. Pop-ups can be triggered by visitor behavior and traffic source, such as product views, cart value, UTM tags, scroll depth, or exit intent. Claspo also includes A/B testing on autopilot. Variants rotate automatically, the best performer stays active, and campaigns continue improving without manual optimization. Integrations with popular ESP and CRM platforms let you send qualified subscribers directly to your marketing stack. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2123&secure%5Bdisplayable_resource_id%5D=2123&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2123&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1179887&secure%5Bresource_id%5D=2123&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpop-up-builder%3Fpage%3D4&secure%5Btoken%5D=c37d2df09ced0bd12157d5cec1fabc94b261ab703b0cdbfa00f896b63cce049b&secure%5Burl%5D=https%3A%2F%2Fclaspo.io%2F%3Futm_source%3DG2%26utm_medium%3DCPC%26utm_campaign%3DPop-Up%2BBuilder&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Pop-Up Builder Software Products in 2026? ### 1. [RECOVA](https://www.g2.com/products/recova/reviews) EVERY BOUNCE IS A SECOND CHANCE Re-engage and recover visitors that are about to leave, recommend products they gonna love and increase your revenue smart and effortlessly. **Who Is the Company Behind RECOVA?** - **Seller:** [Exceed Solutions](https://www.g2.com/sellers/exceed-solutions) - **Year Founded:** 2022 - **HQ Location:** Hamburg, DE - **LinkedIn® Page:** https://www.linkedin.com/company/nunami-ai (10 employees on LinkedIn®) ### 2. [SeizeLead](https://www.g2.com/products/seizelead/reviews) SeizeLead helps you convert your website visitors to leads. Seizelead comes with 100+ easy to customise widgets which you can launch in just 3 minutes. With different targeting options you can show popups at the right time and turn your traffic into revenue. Vast integration allows you to send data to your CRM. Did I tell you it also comes with an autoresponder. Explore other features yourself at seizelead.com **Who Is the Company Behind SeizeLead?** - **Seller:** [Seizelead](https://www.g2.com/sellers/seizelead) - **HQ Location:** Bangalore, IN - **LinkedIn® Page:** https://www.linkedin.com/company/seizelead (2 employees on LinkedIn®) ### 3. [Serviceform](https://www.g2.com/products/serviceform/reviews) Serviceform – The only software your business needs for Sales, Support and Marketing Have website visitors but not converting them into customers? Let's change that! Serviceform helps businesses around the world to convert website visitors into revenue. This is done by combining lead generation tools, analytics to identify the behaviour of the website visitors and a CRM to provide a single solution for website conversion and customer management. Our vision is to be a globally leading company focused on pushing the boundaries of online lead generation and communication. We want to be the only software your business needs for Sales, Support and Marketing. Serviceform is a Finland-based SaaS company. We are committed to growing the best possible lead generation tools and analytics tools. We want to allow business owners to make educated decisions and grow their businesses predictably. About our technology, we provide an all-in-one software platform that helps companies simplify their sales, marketing, and customer support process. • The only 6 website conversion tools you'll need: Chatbot, Live chat, Dynamic form, Conversational landing page, Engagement chatbot, Popup, and Floating bar. • Management tools: Flex xRM, Ourly Meeting scheduler, Website analytics, and Cookie banner. • Communication tools: Social inbox, Email and SMS campaign builder. Check us out at Serviceform.com! **Average Rating:** 4.8/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Serviceform?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Serviceform?** - **Seller:** [Serviceform](https://www.g2.com/sellers/serviceform) - **Year Founded:** 2017 - **HQ Location:** Turku, FIN - **LinkedIn® Page:** https://www.linkedin.com/company/linkedin-serviceform (81 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 90% Small-Business ### 4. [Tada](https://www.g2.com/products/try-tada-tada/reviews) Tada is a Shopify App that helps store merchants increase their subscribers and sales by providing enticing pop-ups that convert. Tada gamifies the lead capture process which not only improves your user experience but also drives up your subscribers and conversions. Shopify apps are expensive and merchants need multiple apps to manage their store. We provide a high-converting all-in-one solution for their marketing problems - For FREE! **Who Is the Company Behind Tada?** - **Seller:** [Try Tada](https://www.g2.com/sellers/try-tada) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 5. [Tango.ad](https://www.g2.com/products/tango-ad/reviews) Tango is a CRO and on-site engagement platform that helps businesses recover abandoning visitors with smart exit-intent popups, targeted overlays, and conversion campaigns. Designed as a lean alternative to tools like Wisepops, Tango lets marketers launch personalized popups based on visitor behavior, without developer help. Ideal for e-commerce and SaaS teams looking to grow email lists, reduce churn, and increase conversions from existing traffic. **Who Is the Company Behind Tango.ad?** - **Seller:** [Tango](https://www.g2.com/sellers/tango-10f84662-d611-43f9-b2a7-e475aaea559c) - **Year Founded:** 2020 - **HQ Location:** Los Angeles, CA - **LinkedIn® Page:** https://www.linkedin.com/company/trytango/ (65 employees on LinkedIn®) ### 6. [Triggerbee](https://www.g2.com/products/triggerbee/reviews) Triggerbee is your all-in-one conversion toolkit for turning website visitors into subscribers, members, and customers. Built for ecommerce and subscription brands, Triggerbee gives you the power to create high-converting popups, forms, promotions and individual experiences in minutes—without writing a single line of code. Here’s what you can do with Triggerbee: - Launch onsite forms, promotions, and gamified experiences - Run surveys, quizzes, and referral campaigns - Show personalized offers based on CRM tags or onsite behavior - Recover abandoned carts with smart nudges and sticky codes - Guide visitors through VIP signups, membership flows, and upsells You can target your audience using CRM data, UTM parameters, session activity, or custom JavaScript logic. Everything connects to your existing tools—so you can sync data, automate actions, and track revenue impact. What our customers think of us: “In just 2 months, we have captured 10,000+ new email subscribers. We have been able to A/B-test and analyze results in an easy way, and the average order value is 53% higher for customers that have used the code in Triggerbee’s campaigns.” Erika | eCommerce Sales Manager (Home improvement) “Triggerbee’s onsite campaigns drive over 50% of trial conversions for one of our services. The software is innovative and easy to use, and we are looking forward to exploring how we can use it even more.“ – Susanne | Digital Marketing Manager (Enterprise software) “Triggerbee’s Onsite Campaigns allow me as a marketer to build and launch good-looking campaigns without having to involve our developers. We can choose a pre-made template to quickly get started, and we can customize everything. But the best part is that I can show different messages to different website visitors, depending on where they come from or based on their past activity. It really increases the conversion rate!” – Daniela | Digital strategist (Media publisher) “Triggerbee’s onsite campaigns allows us to build and launch personalized website messages fast and easy. The conversion rate is better compared to similar software with very limited targeting and segmenting. Triggerbee gives us unique insight into who our website visitors are, and we can use behavioral data to target our messages to specific audiences on our website.“ – Magnus | Chief Marketing Officer (Online car dealership) Why choose Triggerbee? • Build popups, forms, offers, and messages with an easy-to-use drag-and-drop builder • Identification layer - Identify individual customers across channels and devices (and remember them when they return to your website) • Triggerbee is the only on-site personalization software that collects individual-level visitor data (and lets you use it) • Uses 100% first-party data and cookies (Our tracker is not blocked by Safari or any other browser) • Target specific audiences and individuals with Onsite Campaigns (popups, embedded forms, banners, callouts) on your website, based on web activity or customer data. • Increased targeting means a higher message relevancy • Increase the ROI from your marketing campaigns • Boost your customer loyalty by personalizing your website to your returning visitors and customers • Win back 5-25% of abandoned carts -- while your visitors are still on your website • Get started in minutes (not weeks or months) -- copy and paste a script to get started • Over 100+ pre-made onsite campaign templates **Who Is the Company Behind Triggerbee?** - **Seller:** [Triggerbee](https://www.g2.com/sellers/triggerbee) - **Year Founded:** 2014 - **HQ Location:** Stockholm, SE - **LinkedIn® Page:** https://www.linkedin.com/company/triggerbee/ (20 employees on LinkedIn®) ### 7. [Vidpopup](https://www.g2.com/products/vidpopup/reviews) Interact with your website visitors in real-time & close more sales. Vidpopup is a video funnel builder that helps you interact with your website visitors in real-time to convert more leads. You can ou upload or record video content on the platform to build out your own video funnel. **Who Is the Company Behind Vidpopup?** - **Seller:** [Atlas Web Solutions](https://www.g2.com/sellers/atlas-web-solutions) - **Year Founded:** 2006 - **HQ Location:** Marrakech, Tensift haouz - **Twitter:** @ezzakyyy (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/67220620 (7 employees on LinkedIn®) ### 8. [Websitestoolz](https://www.g2.com/products/websitestoolz/reviews) WebsitesToolz, The social proof marketing tool that turns your online visitors into customers. Build credibility and Trust. Create FOMO. Choose from 24 different popups, coupon, email, phone number lead collector popup notifications with CTA. Integrate using webhooks. Just add a one time single line of code on your website or ecommerce site. Customise unlimited notifications in any language, design, display & set triggers. No coding skills required. 24X 7 helpdesk. Social proof popup notifications, Email lead collectors, Countdown clock lead collectors, Phone number lead collectors, Random review popups, Video popups, Hello bar popup, Linktree popup, Discount coupon popup, Feedback popup, Upsell Crosssell popups and many more. Check out the live demo of popups right now!!! **Who Is the Company Behind Websitestoolz?** - **Seller:** [Amrutha Technologies](https://www.g2.com/sellers/amrutha-technologies) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 9. [WebToffee - eCommerce Marketing Automation](https://www.g2.com/products/webtoffee-ecommerce-marketing-automation/reviews) WebToffee – eCommerce Marketing Automation is a WooCommerce-specific marketing automation app that helps store owners streamline and optimize customer engagement. With features like popups, signup forms, abandoned-cart recovery, welcome and win-back email campaigns, customizable templates, and a drag-and-drop editor with real-time previews, it empowers you to automate high-conversion marketing workflows effortlessly. A free introductory plan (no credit card required) makes it easy to get started. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **Who Is the Company Behind WebToffee - eCommerce Marketing Automation?** - **Seller:** [WebToffee](https://www.g2.com/sellers/webtoffee) - **Year Founded:** 2019 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/webtoffee/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are WebToffee - eCommerce Marketing Automation's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Campaign Management (1 reviews) - Ease of Use (1 reviews) - Easy Creation (1 reviews) - Easy Setup (1 reviews) **Cons:** - Campaign Issues (1 reviews) - Limited Features (1 reviews) - Poor Analytics (1 reviews) - Segmentation Difficulty (1 reviews) ### 10. [Workbooks GatorPopUp](https://www.g2.com/products/workbooks-gatorpopup/reviews) GatorPopUp are easily customisable website pop-ups that you can launch in minutes. You can choose the type, format, layout and behaviour behind your popup; you can display your popup after a particular action has been performed by a website visitor – you decide. GatorPopUps appear as a box that overlays part of your website. They hold a particular message to encourage visitors toward a more important location on your site or where a call to action is waiting for them. GatorPopUps are used to generate and nurture leads by directing them onto more valuable content, drawing your visitors’ attention to the information you really want them to see, and encouraging them to take actions (register for an event, download a whitepaper, subscribe to your newsletter, opt-in to your mailing list and much more). With GatorPopUp, you can engage with your leads at the right time, catch them before they’re about to head off and push them further down the funnel. **Who Is the Company Behind Workbooks GatorPopUp?** - **Seller:** [Workbooks](https://www.g2.com/sellers/workbooks) - **Year Founded:** 2009 - **HQ Location:** Reading, Berkshire - **Twitter:** @Workbooks (2,716 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/225937/ (72 employees on LinkedIn®) - **Phone:** +44 (0) 118 3030 100 ## What Is Pop-Up Builder Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Pop-Up Builder Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Lead Capture Software](https://www.g2.com/categories/lead-capture) - [Personalization Software](https://www.g2.com/categories/personalization)