Admiral is the leading adblock revenue recovery platform for digital publishers and the pioneer of Visitor Relationship Management (VRM). Trusted by thousands of publishers worldwide and backed by more than a decade of adblock recovery expertise, Admiral helps publishers recover revenue lost to adblockers while growing subscriptions, first-party data, consent, audience engagement, pageviews, and visitor lifetime value—all from one platform.
Admiral has monitored more than 941 billion publisher pageviews, detected more than 60 billion adblocked pageviews, and recovered more than $100 million in adblock revenue for publishers.
WHY PUBLISHERS CHOOSE ADMIRAL
Admiral combines industry-leading adblock recovery with an AI-powered platform for managing and monetizing the entire visitor relationship. One tag and one unified visitor data layer power a modular suite of tools for revenue recovery, subscriptions, consent, first-party data, audience growth, journey shaping, content discovery, and conversational AI.
FULL SPECTRUM ADBLOCK RECOVERY
Adblocking is no longer one problem solved by one technique. Publishers face browser-extension blockers, privacy browsers, Acceptable Ads participants, VPNs, DNS and network-level blocking, dark and hard-to-detect traffic, and increasingly resistant blockers.
Admiral Recover addresses this fragmented landscape through Full Spectrum Adblock Recovery. Rather than relying on a single recovery method, publishers can use multiple approaches—including Full-Stack Recovery, ad reinsertion, Proxy Reinsertion, Server Protect, and Alternative Value Exchanges—to match the recovery strategy to the blocker, visitor, and revenue opportunity.
Publishers can also combine recovery methods through Combo Recovery, expanding coverage while optimizing total recovered revenue. Admiral provides the detection, targeting, segmentation, journey orchestration, analytics, and testing needed to determine which approach works best for each audience segment.
RECOVER — ADBLOCK REVENUE RECOVERY
Detect, measure, segment, and monetize adblocked traffic across a broad range of blocking environments. Admiral combines high-RPM Full-Stack Recovery with reinsertion, server-side and proxy-based approaches, visitor engagement, value exchanges, and advanced adblock analytics.
EXTEND — GROW PAGEVIEWS & REVENUE
Admiral Extend helps publishers get more value from traffic they already have. Using AI and real-time behavioral signals, Extend identifies visitors likely to leave and guides them toward relevant, popular, trending, or strategically important content. Publishers can increase pages per session, engagement, and revenue per visit while directing visitors toward higher-value content and conversion opportunities.
VISITOR COPILOT — CONVERSATIONAL AI FOR PUBLISHERS
Visitor Copilot turns publisher content into an on-site conversational experience. Visitors can ask questions, discover content, explore topics, and navigate deeper into a publisher's site through AI grounded in the publisher's own content. This creates a new engagement and monetization channel while keeping the audience relationship on the publisher's property.
TRANSACT — SUBSCRIPTIONS, PAYWALLS & DONATIONS
Launch and optimize paid subscriptions, memberships, paywalls, ad-free offers, and donation programs. Use targeting, journey shaping, personalization, and testing to move visitors toward higher-value relationships.
CONNECT — FIRST-PARTY DATA & VISITOR IDENTIFICATION
Turn anonymous traffic into known audiences through registrations, surveys, subscriptions, engagement campaigns, and other value exchanges. Build actionable first-party visitor profiles and segments that can be used across Admiral experiences.
CONSENT — PRIVACY & CONSENT MANAGEMENT
Manage GDPR, CCPA/CPRA, IAB, and Google consent requirements while optimizing consent rates and preserving audience value. Admiral combines compliance with targeting, testing, personalization, and consent recovery.
CONVERT — JOURNEY SHAPING & AUDIENCE GROWTH
Guide visitors toward the next-best action based on behavior, content, visitor state, and publisher goals. Grow registrations, newsletter subscriptions, social followers, app downloads, first-party identity, and other high-value outcomes through targeted visitor journeys.
MEASURE, TARGET & OPTIMIZE
Admiral provides unified analytics across visitor behavior, monetization, adblock recovery, consent, subscriptions, and engagement. Publishers can segment and target visitors, build multi-step journeys, personalize offers, test CTAs, and use AI-powered optimization to continuously improve results.
ONE PLATFORM. ONE TAG. MULTIPLE REVENUE OUTCOMES.
Admiral is designed specifically for media publishers rather than adapted from generic CRM or marketing automation software. Its modular architecture lets publishers start with a single use case and expand across the visitor lifecycle without adding disconnected tags, data silos, or point solutions.
Admiral's Customer Love team provides hands-on launch assistance, strategy, testing, optimization, and ongoing publisher support. Publishers can deploy quickly with minimal developer resources and continuously expand and optimize programs as their revenue and audience strategies evolve.
Admiral has been recognized by the 'Best Marketing Automation for Publishers" by Digiday, and has selected to the Inc. 5000 five years in a row.
Learn more at https://www.getadmiral.com
Average Rating: 4.0/5.0
Total Reviews: 2
How Do G2 Users Rate Admiral?
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Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)
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Ease of Admin: 6.7/10 (Category avg: 8.8/10)
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Ease of Use: 6.7/10 (Category avg: 8.8/10)
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Quality of Support: 5.0/10 (Category avg: 9.3/10)
Who Is the Company Behind Admiral?
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Seller: Admiral
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Year Founded: 2015
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HQ Location: Gainesville, US
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Twitter: @getadmiral
624 Twitter followers
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LinkedIn® Page: www.linkedin.com
41 employees on LinkedIn®
What Are G2 Users Discussing About Admiral?
