--- title: Spectrm Reviews meta\_title: 'Spectrm Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 46 reviews by the users' company size, role or industry to find out how Spectrm works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 46 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Spectrm Reviews & Product Details Spectrm is the leading conversational marketing platform for consumer brands to instantly engage their audience on the world's largest messaging channels. Marketers use Spectrm to design custom chatbots and connect them to their paid and organic growth channels. Spectrm's best in class chatbot analytics, marketing automation tools and conversational AI make it easy for you to personalize customer experiences at scale and optimize your chatbot marketing funnel. No coding required. Spectrm is used to optimize paid acquisition marketing by instantly connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. Organic social teams automate their Instagram messaging and Facebook page inbox using Spectrm's conversational AI. Growth teams connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Integrations with Google Business Messages enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps and more. Your audience wants to message your brand and learn more before they buy. With Spectrm, you can automate one to one conversations with customers on the websites and apps where they spend all their time online. Accelerate purchase decisions by engaging customers in their moment of need. Use declared data customers share in chat to personalize recommendations in real-time. Reduce your dependence on third party data and tracking technologies to understand what your customer wants. * * * Seller [Spectrm Ltd.](https://www.g2.com/sellers/spectrm-ltd) Discussions [Spectrm Community](https://www.g2.com/products/spectrm/discuss) Languages Supported Arabic, Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Croatian, Hungarian, Italian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese Solution Type All-in-One Overview by Christie Elizondo Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/spectrm/pricing) ## Top-Rated Alternatives [ ![Fin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fin") Fin 4.5/5(3,901) ](https://www.g2.com/products/fin/reviews) [ ![Birdeye](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Birdeye") Birdeye 4.7/5(4,203) ](https://www.g2.com/products/birdeye/reviews) [ ![Drift](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Drift") Drift 4.4/5(1,255) ](https://www.g2.com/products/drift/reviews) [ View All Alternatives ](https://www.g2.com/products/spectrm/competitors/alternatives) ## User Insights Average based on 46 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Xeniya K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Xeniya K.") XK Xeniya K. Marketing Technology Associate Paid Social Enterprise (\> 1000 emp.) 8/10/2022 "Proactive support & great product!" 4/5 What do you like best about Spectrm? Spectrm allows me to extend my paid social advertising strategy to messenger platforms with ease. They provide a scalable solution where multiple conversations can be built and scaled to multiple markets/platforms. The Spectrm team is very helpful and knowledgeable. They are always eager to test new things and quickly responsive in case there is an issue. The customer success team always thinks along with me and tries to help out with every step. Review collected by and hosted on G2.com. What do you dislike about Spectrm? The analytics tool can be more user-friendly as of now it takes too many "clicks" to get information. There is also no overall reporting for conversations and you need to do it per conversation, which sometimes does not give the needed "helicopter" view on the performance. Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? Spectrm helps me to learn more about my target prospecting audience by creating tailored conversations and it lets me engage with my audience in a more creative way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ST Sophie T. Display Marketeer Enterprise (\> 1000 emp.) 8/31/2022 "First time use of a marketing chatbot" 4/5 What do you like best about Spectrm? The support they provide is really good, always quick to help and friendly in the onboarding process (where we are still now in). User-friendly platform, chatbot is also what we expected. Review collected by and hosted on G2.com. What do you dislike about Spectrm? Automation of some parts that we wanted, wasn't technically possible. First, too much hours were accounted while they would normally be included in the onboarding process. But later they adapted it. Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? They help us get more traffic to our website. To upgrade the quality of our FB advertising by letting the user land on a more relevant page (lower bouncerate or higher conversion). Also lower the cost per session by following up the interactions with the chatbot, so there are multiple qualitative sessions out of 1 paid click. Overall: make it easier for people to find their perfect holiday! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 11/22/2022 "The team is solution-oriented & works very professionally while maintaining an ease that I like" 5/5 What do you like best about Spectrm? Spectrm provides great assistance throughout the projects. They work solution-oriented and are always available for questions. They are open to feedback, but also bring very good ideas themselves. With a lot of energy and full commitment from all people involved. Review collected by and hosted on G2.com. What do you dislike about Spectrm? For the first contact with Spectrm I would have liked a better, more detailed onboarding. I am a very visual person and always need lots of examples because I find the idea of a chatbot very abstract. During the cooperation, however, all questions were quickly clarified and I felt very supported by the team. Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? Spectrm has found an exciting approach to get in touch with potential customers. Even if the implemented use case was not yet the right one for my purposes, I'm sure we'll find a way to use their services in the future. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michael E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael E.") ME Michael E. Social Media Manager Mid-Market (51-1000 emp.) 3/1/2021 "Good innovative product, great proactive support" 5/5 What do you like best about Spectrm? The product itself is easy to use and a great addition to our social media content. The exchange with Spectrm is always very helpful and their proactive approach makes it very easy to achieve good results. Review collected by and hosted on G2.com. What do you dislike about Spectrm? Small things about the product, but cannot name anything significant here. Review collected by and hosted on G2.com. Recommendations to others considering Spectrm: Give it a try Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? Spectrm helps us to provide automated answers to the most common customer questions, improving the customer experience while reducing the workload for our CS agents. Review collected by and hosted on G2.com. Show More 7/12/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Small-Business (50 or fewer emp.) 7/31/2022 "Budget friendly and easy to use platform but needs improvement on the Analytics" 2/5 What do you like best about Spectrm? If you are looking for an affordable and convenient tool to build your conversations easily, Spectrm comes in very handy. The onboarding process is also very smooth otherwise if you can go for professional services to manage your project inhouse. Review collected by and hosted on G2.com. What do you dislike about Spectrm? Very complicated and labor-intensive to pull the data from the platform. The team should also improve the risk mitigation to avoid surprises for the end-user while deployment. Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? It helped us to manage the full funnel within the social platforms that our customers use every day. It acts as a layer for our care conversations and helps to build considerations for our product and drive users to the conversation. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") AS Verified User in Sports Mid-Market (51-1000 emp.) 8/15/2022 "Friendly, enthusiastic and responsive team" 4/5 What do you like best about Spectrm? Ability to work with a tight turnaround to get the product launched and still able to provide thorough planning sessions and training. Review collected by and hosted on G2.com. What do you dislike about Spectrm? On occasions there seemed to be a lack of understanding or expertise on some aspects of Messenger, particularly the recurring notifications. Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? Helping us explore another form of communication and engagement with a core product audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") IA Verified User in Automotive Enterprise (\> 1000 emp.) 8/31/2022 "Proactive & supportive team" 4.5/5 What do you like best about Spectrm? What I like most about working with Spectrm team is the open atmosphere and willingness always to find a solution to our specific needs. Review collected by and hosted on G2.com. What do you dislike about Spectrm? There is nothing, in particular, I would dislike about working with Spectrm. Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? Spectrm helps us establish messaging as a standard element of our marketing communication. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign ![Sibusisiwe M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sibusisiwe M.") SM Sibusisiwe M. Digital Marketing Consultant Small-Business (50 or fewer emp.) 8/11/2022 "They are very solution driven and heavily involved in supporting their clients" 5/5 What do you like best about Spectrm? Their support and involvement in the projects Review collected by and hosted on G2.com. What do you dislike about Spectrm? Nothing that I dislike at the moment. Everything is great Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? Building a bot that has created a lot of engagement and consideration in our marketing funnel Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") UM Verified User in Management Consulting Enterprise (\> 1000 emp.) 11/2/2022 "great partnership and customer service" 5/5 What do you like best about Spectrm? Getting updates about new options / opportunities for our brand Review collected by and hosted on G2.com. What do you dislike about Spectrm? Automations don't work perfectly most of the time Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? how to communicate with our target group an Facebook Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller IK Iva K. Project manager Small-Business (50 or fewer emp.) 8/2/2022 "Responsible team, pleasant cooperation." 5/5 What do you like best about Spectrm? Responsibility and great ideas. Pleasant cooperation. Review collected by and hosted on G2.com. What do you dislike about Spectrm? nothing:) there wasn't any problem and everything was okay. Review collected by and hosted on G2.com. What problems is Spectrm solving and how is that benefiting you? They set-up the whole project for the Škoda Enyaq FB Bot messenger and we manage and deliver whole assets. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/spectrm/pricing) Spectrm Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b34e5fb2190630dd5d5830f2b22fe140/fin.png "Product Avatar Image") Fin 4.5/5(3,901) [ Compare Now ](https://www.g2.com/compare/fin-vs-spectrm) ##### ##### Spectrm Features Messenger Sequencing Customization Interface Customers Analytics [ View More Features ](https://www.g2.com/products/spectrm/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Personalization](https://www.g2.com/categories/personalization) [Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Bot Platforms](https://www.g2.com/categories/bot-platforms)[Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the most trusted data de-identification tools by compliance and data governance managers in banking and healthcare?](https://www.g2.com/discussions/what-are-the-most-trusted-data-de-identification-tools-by-compliance-and-data-governance-managers-in-banking-and-healthcare)[What platform provides the best analytics for billing performance?](https://www.g2.com/discussions/what-platform-provides-the-best-analytics-for-billing-performance)[How to pick the best social media management tool](https://www.g2.com/discussions/how-do-i-pick-one-from-the-available-best-social-media-management-tools) [Best AI agents for reducing manual workload in operations](https://www.g2.com/discussions/what-are-the-best-ai-agents-for-reducing-manual-workload-in-operations)[Which is the best AI content creation platform for marketers?](https://www.g2.com/discussions/which-is-the-best-ai-content-creation-platform-for-marketers)[Is Cvent worth it for event networking and matchmaking?](https://www.g2.com/discussions/is-cvent-worth-it-for-event-networking-and-matchmaking) [Show MoreShow Less](javascript:void(0);)