--- title: Spectrm Reviews meta_title: 'Spectrm Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 46 reviews by the users' company size, role or industry to find out how Spectrm works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 46 scale: '5' date_modified: '2026-06-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Spectrm Reviews **Vendor:** Spectrm Ltd. **Category:** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 46 ## About Spectrm Spectrm is the leading conversational marketing platform for consumer brands to instantly engage their audience on the world's largest messaging channels. Marketers use Spectrm to design custom chatbots and connect them to their paid and organic growth channels. Spectrm's best in class chatbot analytics, marketing automation tools and conversational AI make it easy for you to personalize customer experiences at scale and optimize your chatbot marketing funnel. No coding required. Spectrm is used to optimize paid acquisition marketing by instantly connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. Organic social teams automate their Instagram messaging and Facebook page inbox using Spectrm's conversational AI. Growth teams connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Integrations with Google Business Messages enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps and more. Your audience wants to message your brand and learn more before they buy. With Spectrm, you can automate one to one conversations with customers on the websites and apps where they spend all their time online. Accelerate purchase decisions by engaging customers in their moment of need. Use declared data customers share in chat to personalize recommendations in real-time. Reduce your dependence on third party data and tracking technologies to understand what your customer wants. ## Spectrm Reviews ### 1. Proactive support & great product! **Rating:** 4.0/5.0 stars **Reviewed by:** Xeniya K. | Marketing Technology Associate Paid Social, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Spectrm?** Spectrm allows me to extend my paid social advertising strategy to messenger platforms with ease. They provide a scalable solution where multiple conversations can be built and scaled to multiple markets/platforms. The Spectrm team is very helpful and knowledgeable. They are always eager to test new things and quickly responsive in case there is an issue. The customer success team always thinks along with me and tries to help out with every step. **What do you dislike about Spectrm?** The analytics tool can be more user-friendly as of now it takes too many "clicks" to get information. There is also no overall reporting for conversations and you need to do it per conversation, which sometimes does not give the needed "helicopter" view on the performance. **What problems is Spectrm solving and how is that benefiting you?** Spectrm helps me to learn more about my target prospecting audience by creating tailored conversations and it lets me engage with my audience in a more creative way. ### 2. First time use of a marketing chatbot **Rating:** 4.0/5.0 stars **Reviewed by:** Sophie T. | Display Marketeer, Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Spectrm?** The support they provide is really good, always quick to help and friendly in the onboarding process (where we are still now in). User-friendly platform, chatbot is also what we expected. **What do you dislike about Spectrm?** Automation of some parts that we wanted, wasn't technically possible. First, too much hours were accounted while they would normally be included in the onboarding process. But later they adapted it. **What problems is Spectrm solving and how is that benefiting you?** They help us get more traffic to our website. To upgrade the quality of our FB advertising by letting the user land on a more relevant page (lower bouncerate or higher conversion). Also lower the cost per session by following up the interactions with the chatbot, so there are multiple qualitative sessions out of 1 paid click. Overall: make it easier for people to find their perfect holiday! ### 3. The team is solution-oriented & works very professionally while maintaining an ease that I like **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Spectrm?** Spectrm provides great assistance throughout the projects. They work solution-oriented and are always available for questions. They are open to feedback, but also bring very good ideas themselves. With a lot of energy and full commitment from all people involved. **What do you dislike about Spectrm?** For the first contact with Spectrm I would have liked a better, more detailed onboarding. I am a very visual person and always need lots of examples because I find the idea of a chatbot very abstract. During the cooperation, however, all questions were quickly clarified and I felt very supported by the team. **What problems is Spectrm solving and how is that benefiting you?** Spectrm has found an exciting approach to get in touch with potential customers. Even if the implemented use case was not yet the right one for my purposes, I'm sure we'll find a way to use their services in the future. ### 4. Good innovative product, great proactive support **Rating:** 5.0/5.0 stars **Reviewed by:** Michael E. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2021 **What do you like best about Spectrm?** The product itself is easy to use and a great addition to our social media content. The exchange with Spectrm is always very helpful and their proactive approach makes it very easy to achieve good results. **What do you dislike about Spectrm?** Small things about the product, but cannot name anything significant here. **Recommendations to others considering Spectrm:** Give it a try **What problems is Spectrm solving and how is that benefiting you?** Spectrm helps us to provide automated answers to the most common customer questions, improving the customer experience while reducing the workload for our CS agents. ### 5. Budget friendly and easy to use platform but needs improvement on the Analytics **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2022 **What do you like best about Spectrm?** If you are looking for an affordable and convenient tool to build your conversations easily, Spectrm comes in very handy. The onboarding process is also very smooth otherwise if you can go for professional services to manage your project inhouse. **What do you dislike about Spectrm?** Very complicated and labor-intensive to pull the data from the platform. The team should also improve the risk mitigation to avoid surprises for the end-user while deployment. **What problems is Spectrm solving and how is that benefiting you?** It helped us to manage the full funnel within the social platforms that our customers use every day. It acts as a layer for our care conversations and helps to build considerations for our product and drive users to the conversation. ### 6. Friendly, enthusiastic and responsive team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Spectrm?** Ability to work with a tight turnaround to get the product launched and still able to provide thorough planning sessions and training. **What do you dislike about Spectrm?** On occasions there seemed to be a lack of understanding or expertise on some aspects of Messenger, particularly the recurring notifications. **What problems is Spectrm solving and how is that benefiting you?** Helping us explore another form of communication and engagement with a core product audience. ### 7. Proactive & supportive team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Spectrm?** What I like most about working with Spectrm team is the open atmosphere and willingness always to find a solution to our specific needs. **What do you dislike about Spectrm?** There is nothing, in particular, I would dislike about working with Spectrm. **What problems is Spectrm solving and how is that benefiting you?** Spectrm helps us establish messaging as a standard element of our marketing communication. ### 8. They are very solution driven and heavily involved in supporting their clients **Rating:** 5.0/5.0 stars **Reviewed by:** Sibusisiwe M. | Digital Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Spectrm?** Their support and involvement in the projects **What do you dislike about Spectrm?** Nothing that I dislike at the moment. Everything is great **What problems is Spectrm solving and how is that benefiting you?** Building a bot that has created a lot of engagement and consideration in our marketing funnel ### 9. great partnership and customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Spectrm?** Getting updates about new options / opportunities for our brand **What do you dislike about Spectrm?** Automations don't work perfectly most of the time **What problems is Spectrm solving and how is that benefiting you?** how to communicate with our target group an Facebook ### 10. Responsible team, pleasant cooperation. **Rating:** 5.0/5.0 stars **Reviewed by:** Iva K. | Project manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Spectrm?** Responsibility and great ideas. Pleasant cooperation. **What do you dislike about Spectrm?** nothing:) there wasn't any problem and everything was okay. **What problems is Spectrm solving and how is that benefiting you?** They set-up the whole project for the Škoda Enyaq FB Bot messenger and we manage and deliver whole assets. ### 11. Excellent platform and team! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrés D. | CRM Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2022 **What do you like best about Spectrm?** The platform is highly intuitive and well designed. Its interface allows anyone to easily code a chatflow. The team is also great and always available to assist in any matter. **What do you dislike about Spectrm?** From time to time the platform would become rather slow and it might take longer to load. **What problems is Spectrm solving and how is that benefiting you?** Social media hasn't been profitable to sustain for us as a company. With the e-commerce chatbot on Meta platforms, we've pushing to enhance conversion both on organic and sponsored content. ### 12. Excellent and enthusiastic team that succeeded our expectations. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Spectrm?** It's an excellent team that is reliable responsive, and has an outstanding expertise. They immediately understood our needs and delivered an exceptional chatbot which helped us connect better with our audience. Despite the very short timeline, the team has remained flexible to our demands and ideas - I couldn't have asked for a better team to work with. Our chatbot has seen some tremendous growth and this has been a great learning opportunity overall. Massive shout out to Elsie Poser and Nathalia Saliba for their endless dedication, expertise, and kindness. Thank you! We are looking forward to continuing this journey with Hannah Robins. **What do you dislike about Spectrm?** Nothing, we presented them with a tremendous task and they exceeded our expectations. **Recommendations to others considering Spectrm:** Connect with Spectrm, their support has been great and they provided us with all information we needed. **What problems is Spectrm solving and how is that benefiting you?** Spectrm helped us update a chatbot that wasn't tailored to the audience we would like to target. They helped us increase our reach, improved the bots language and made it overall more engaging. ### 13. Great support and very relaxed way of working **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Spectrm?** We've been working with Spectrm for almost two years, and we've always got great support and quick revert on any requests. Great teamwork! **What do you dislike about Spectrm?** When it comes to a technical issue, we still need a better solution and communication from the team. Some of the cases took more time than we thought. **What problems is Spectrm solving and how is that benefiting you?** We solved a lot of market requests through the conversational ads - which clients were pleased about the results a lot. We also planned a future chatbot that can improve the conversation flow across many platforms as clients are looking for. ### 14. Very nice instruction **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Spectrm?** Easy to follow and update. Have a great support from team **What do you dislike about Spectrm?** I don't have any problem yet. Will review later **What problems is Spectrm solving and how is that benefiting you?** To provide more experience for customers ### 15. Great & organized team with very useful tech! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Spectrm?** I love the people on the Spectrm team they are very friendly and organized. They answer all our doubts and questions and work with us in a very collaborative way so we can achieve our company goals for the project. The product itself is very cool and gives a very dynamic experience to the users. The platform from what I have see also provides many tools for customization of the chat bot which can be very useful for what we want to achieve. **What do you dislike about Spectrm?** I don't have anything bad to say at this time. **What problems is Spectrm solving and how is that benefiting you?** We haven't fully implemented the project just yet but we already see that it is a more reliable and creative product than others in the market that our company has used before. There are many different options for the engagement of our customers. ### 16. It is a pleasure to cooperate with Spectrm **Rating:** 4.0/5.0 stars **Reviewed by:** Weronika W. | Specialista ds. social media, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2021 **What do you like best about Spectrm?** Very helpful employees Intuitive platform **What do you dislike about Spectrm?** Common occurring errors while saving data **Recommendations to others considering Spectrm:** I highly recommend Spectrm to all brand owners who want to have outstanding communication tool for their customers. **What problems is Spectrm solving and how is that benefiting you?** Together with Spectrm we managed to build a conversation that helped us with gaining more sales and create an unusual experience for customers. ### 17. Creating meaningful conversations with Spectrm **Rating:** 5.0/5.0 stars **Reviewed by:** Isabella J. | Creative Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2021 **What do you like best about Spectrm?** Spectrm makes it easy to build interactive Messenger chatbots to integrate with click to Messenger campaigns. It’s simple to connect specific chatbot conversations to ads on Instagram and Facebook using the entrypoint tool. This helps test different chatbot conversations and ad combinations. When combined with conversation analytics, you can understand what works and what doesn’t. Automation tool helped send personal reminders to anyone who dropped off. This increased the engagement a lot. The customer success team at Spectrm is extremely engaged and responsive during both the launch process and every phase of campaign rollout afterwards. I was especially impressed with how they carefully ensured the client to understand the whole process and feel comfortable with the solutions proposed, e.g. when dealing with sensitive topics like breast cancer. All these features and support from the Spectrm team helped us create an interactive health check up on Messenger for CoppaFeel! that beat every brand lift performance benchmark for the non-profit vertical on Facebook. It’s now a Messenger success story. **What do you dislike about Spectrm?** Building all the segments for re-engagement automation takes a while and can be pretty complex. Also, not always easy to keep all the different conversations and connected ads organised. **What problems is Spectrm solving and how is that benefiting you?** One of the main problems we solved with Spectrm was engaging a young audience about potential health risks on Instagram. Serious topics don’t need a serious tone: Our interactive and playful adverts inviting the audience to use the bot for a self-check resonated the most with a younger audience (action intent for 18-24 year olds - 6.3pts). Creating an interactive health check up bot on Messenger meant we could make people comfortable with health topics in a format that was really interactive and engaging. The impact was huge. 22% of people subscribed for monthly reminders, which was a key objective for CoppaFeel as a charity. We did a Messenger brand lift test on Facebook. It showed the click to Messenger campaign performed nearly 3x higher than the industry average on every indicator. Ad recall was over 24 pts higher, campaign awareness saw a 7.9 lift and action intent was +4.9 pts. ### 18. Professional tool and personal guidance. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Spectrm?** The personal guidance was helpful, enthusiastic and to the point. The training website is also helpful. **What do you dislike about Spectrm?** The tool needs a bit more work (autosave, good clear overview of build) **What problems is Spectrm solving and how is that benefiting you?** We are in the middle of it. But our goal is to see if the tool can be a valuable addition to Social Advertising. ### 19. Great technology partner / platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan D. | Senior Technical Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2021 **What do you like best about Spectrm?** Spectrm is a great partner and we have worked closely to launch and run various conversational marketing campaigns. They provide a powerful, easy to implement solution to enable our partners to develop an update their conversational flows independently. In addition their customer success team is well versed in the space and provides responsive expertise to partners to ensure launching and running a conversational marketing campaign goes smoothly. **What do you dislike about Spectrm?** Spectrm's tools are designed to allow our partners to manage and update their own conversations independently. This can slow down the development process in cases where there is different owners for different elements, as they all need to be trained on the tool. Spectrm is great a mitigating this however by working closely with partners and providing development assistance as needed. **What problems is Spectrm solving and how is that benefiting you?** Conversational marketing is a powerful new way to reach end users. It does however require more technology to work well than a traditional display or rich media ad. Spectrm provides a simplified interface for partners to access and develop on the power of their platform making the creation of these campaigns open to anyone. ### 20. The easy way to build powerful marketing chat bots **Rating:** 5.0/5.0 stars **Reviewed by:** Pim D. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2021 **What do you like best about Spectrm?** Spectrm is not just a product. It's a comprehensive solution that allows you to build a marketing chat bot - no coding experience required - build in reporting and monitoring, and the support of a great global team that guides and supports you to get the best results for your business. They are great partners in every sense of the word. **What do you dislike about Spectrm?** There is nothing to dislike. Spectrm provides an end-to-end solution that is suitable for small business and big enterprises. **Recommendations to others considering Spectrm:** I wholeheartedly recommend Spectrm as a platform and their team is a joy to work with! **What problems is Spectrm solving and how is that benefiting you?** Our clients use chat bots in their display ads to engage with their users. There is a lot of interest in conversational marketing but many of our clients don't have the experience or technical knowledge to build their own chat bot. Spectrm offers a solution makes it easy to get started and allows you to be up-and-running within weeks. ### 21. Ideal platform for Conversational Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Blake H. | Business Development Lead, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2021 **What do you like best about Spectrm?** I’ve worked with Spectrm to launch several AdLingo conversational display ad launches via DV360 for global brands across retail, telco, b2b and ecommerce verticals. The Spectrm platform provides a full range of tools and features needed to build, manage, analyze and optimize conversational assistants that integrate with AdLingo ads. The customer success team is very responsive and always leans in to make clients succeed. **What do you dislike about Spectrm?** Tracking and attribution can be complicated depending on the set up a brand has, especially across the multiple surfaces for display campaigns. Despite this, Spectrm is always willing to provide extensive support to mitigate these issues. **What problems is Spectrm solving and how is that benefiting you?** Spectrm enables us to scale personalized marketing campaigns on display in a way that’s impossible using any other format. Conversational technology is very new, and few companies have the in-house capabilities or experience to get started. Spectrm’s platform makes design and optimizing conversational assistants connected to AdLingo and DV360 much easier. The insights and conversational AI Spectrm provides are also critical in analyzing and optimizing performance over time. Using Spectrm for AdLingo campaigns, we've seen amazing performance across a variety of brands and verticals for brand lift metrics, in-ad engagement and on-site conversions across telco, retail and ecommerce. ### 22. Very supportive customer service and easily manageable tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Spectrm?** My customer success manager at Spectrm is very reliable and always available. I needed some time to fully understand the tool but any question/concern was solved quickly. The Spectrm tool is now easily manageable for me. **What do you dislike about Spectrm?** There could be some more features integrated in the bot building part of the tool which fasten and faciliate the conversation building. E.g. drag and drop features for some conversation parts such as carousels. + the connections to product feeds could be more advanced, e.g. pull in products from several product feed fields ("and", "or" filters) **What problems is Spectrm solving and how is that benefiting you?** Our company's aim is to reach even more potential customers by messenger campaigns in markets where messenger is very popular. Also we are aiming to faciliate the product finding process for the user within the bot and keeping users updated on promotions,etc. We haven't launched yet so I can't give an overview on the benefits yet ### 23. Chat Bot Doing A Great Job! **Rating:** 5.0/5.0 stars **Reviewed by:** Josh P. | SSr Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Spectrm?** The proactive suggestions from the Spectrm team on improving the conversation flow. **What do you dislike about Spectrm?** Not sure I have anything that stands out that I dislike. **What problems is Spectrm solving and how is that benefiting you?** Providing a method to answer basic questions related to the brand that can live across the entire internet through the display network. There have been benefits to both new customer awareness and for retargeting returning users. Biggest benefit is that the chat bot often serves as a mini funnel all on its own, introducing us and quickly carrying the user through consideration and providing an easy opportunity to convert all within the single chat bot session. **Official Response from Alexander Buyanov:** > Thank you Josh! Chatbots are indeed a great for shortening the funnel, and nothing makes me happier than hearing how you are succeeding with Spectrm. Driving brand awareness with more meaningful, interactive experiences on display using chat is a big part of why Spectrm is here. Hearing you talk about conversations as a mini-funnel that's moving people from awareness to consideration to conversion in a single chat session is music to my ears. That's how we think of conversational display ads so it's always nice to know customers like you feel the same. Thanks for taking the time to leave a review. Looking forward to continue helping you achieve your business goals in 2021! All the best, Alexander Buyanov, Senior Product Manager ### 24. Spectrm is a leading agency in conversational marketing & an exceptional partner to engage consumers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Spectrm?** Their strong expertise in the field of conversational marketing. Speed and high quality of excecution. Strong innovative culture. And most important great people to work with! **What do you dislike about Spectrm?** During our collboration, I cannot think of any issue or problem with Spectrm. They are solution-focused at heart, hands-on and have always been a great partner for us. **Recommendations to others considering Spectrm:** If you need to work with experts in the field of conversational marketing I can fully recommend talking to or using Spectrm. It was always an inspiration to work with them. **What problems is Spectrm solving and how is that benefiting you?** Improving ways to (natively) communicate with our consumers and potential customers. Opening up new ideas and paths to communicate on eye level with our target group. A vast array of innovative and new possibilities to increase brand love and also to analyze user behaviour. **Official Response from Alexander Buyanov:** > Thanks for your great review of our product and your very kind words about the experts in conversational marketing on our customer success team! We are delighted to hear that your experience with Spectrm is so positive. Our mission at Spectrm is based on the belief that great marketing talks WITH people, not AT them. So it's great to know this is improving how you communicate with your target audience of potential customers. Analyzing user behavior in Spectrm to better understand your potential customers, personalize experiences and increase brand love with more relevant content is a big part of why we built conversational analytics the way we did. Glad to know you're using it! If you will ever have a question, or want to learn more about new possibilities to engage customers our solutions enable, just reach out to us. All the best, Alexander Buyanov - Senior Product Manager ### 25. Creating bots for several touchpoints. **Rating:** 5.0/5.0 stars **Reviewed by:** Maxim G. | Account-Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Spectrm?** Usability and simple to handle user interface. **What do you dislike about Spectrm?** Until now I did not come across any feature or bug that i dislike. Or the bugs were fixed quickly when talking to customer support. **What problems is Spectrm solving and how is that benefiting you?** We were using it for different purposes e.g. connecting it to online stores or using geo fencing measures. ### 26. Great software which is just starting to get better and bigger! **Rating:** 4.5/5.0 stars **Reviewed by:** Paul G. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2020 **What do you like best about Spectrm?** Spectrm is in my opinion the leading provider of an easy to configure and quick to set-up chat bot solution, which main focus lies on launching a chat bot through the facebook messanger app and directly promoting it via the Facebook ads manager in order to create awareness and boost conversions. **What do you dislike about Spectrm?** The chatbot function is limited to people who have a Facebook messanger account and it is not possible to integrate the chatbot on your webshop for example, without using Facebook as the driving force behind the chatbot or messanger plugin. It is yet not possible to integrate the chatbot directly but Spectrm is for sure working on that. On the other hand the connection is also an advantage as campaign set-up couldn't be easier. **Recommendations to others considering Spectrm:** Spectrm is on a great way to become the no.1 go-to solution for chatbots, if you would like to implement this in your conversational marketing strategies. Sadly Facebook is just starting to focus more and more on conversational marketing and also customers still have to become fimiliar with using these kind of softwares to get what they want and to help them solve their problem or just identify with a certain brand. Due to the fact that chatbots are definitely getting bigger and bigger in the future, Spectrm is definitely something for everyone who wants to be a step ahead of their competition in terms of creativity for marketing activities and to have a technical jump ahead. **What problems is Spectrm solving and how is that benefiting you?** The main problem we solved with Spectrm is to give our potential customers, who we are trying to acquire mainly via Display marketing on Facebook, a different way and more interactive form of connecting and getting to know our brand. The main benefit we experienced is, that people who have used the chat bot to get to know our brand are likely to come back to our shop if they have found what they were looking for in the bot and if they come back their Bounce Rate is way lower. Also we were able to build audiences based upon the audience insights in the Spectrm software and use this fopr potential retargeting in other campaigns and for retargeting via Facebook messages. ### 27. Great Collaborative Partners **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler L. | Display & Video Programmatic Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Spectrm?** The collaborative nature of our partnership. We've been able to develop multiple chatbots that have done a great job of highlighting our products. **What do you dislike about Spectrm?** Some deadlines for reviews of conversations can be pretty intense, but overall I don't have much to say that I display. **What problems is Spectrm solving and how is that benefiting you?** Sharing the variety of products we sell in a conversational way. Providing easier ways to compare various products that you normally would only get when they are on our site. **Official Response from Alexander Buyanov:** > Thank you for taking time to write us such a nice review! Chatbots do shine as a solution to guide customers through product selection, while allowing you to collect insights about them to drive your performance. All in a conversational format that comes so naturally to anyone! At Spectrm, we think personalizing product recommendations before people even visit your website is how you stand out from all the ecommerce competition and provide amazing experiences for your potential customers. I am happy to hear it worked out great for you! All the best, Alexander Buyanov - Senior Product Manager ### 28. Spectrm has been a fantasic plaltform to work on. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2021 **What do you like best about Spectrm?** The automated features are really helpful. Also, the account team has been very insightful with any questions and overal strategy. **What do you dislike about Spectrm?** When there is an error in building out the conversation, it sometimes isn't clear what the exact error is. **What problems is Spectrm solving and how is that benefiting you?** The benefits are the automated features. It allows our team to automate common and basic questions from customers. **Official Response from Alexander Buyanov:** > Thank you for your 5 star review! We're happy to hear we managed to take some load off your team to instantly respond to your customers' FAQs with the help of our automations. We are adding new features to our conversational AI templates to make response rates even better in the future. If you have other ideas how we can help your team to be even more efficient, or you have any other feedback - just let us know! It's always nice to hear that our customer success team was so helpful in supporting your conversational strategy to help you reach your goals. They've got plenty of experience to draw on and I'm glad to know it made a difference! Thanks, Alexander Buyanov - Senior Product Manager ### 29. Superb partners, very good product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2021 **What do you like best about Spectrm?** On the one hand the partnership with Spectrm is superb. The guys working with us always took good care of us and we feel that our partnership was valued. Thank you very much! On the other hand Spectrm indeed just delivered a convenient product that is the best on the market. **What do you dislike about Spectrm?** There isn't anything in particular that comes to mind. **What problems is Spectrm solving and how is that benefiting you?** Spectrm helps us publishing content via Facebook Messenger to a broad audience. ### 30. Intuitive platform with great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2021 **What do you like best about Spectrm?** The ability to be creative and think outside the box **What do you dislike about Spectrm?** It's still in beta and there are some short cuts that could be implemented to deliver a more efficient building process **What problems is Spectrm solving and how is that benefiting you?** It doesn't autosave, so conversation builds have been lost. The reporting in terms of conversation flow has been fantastic to see. ### 31. Great Experience with Spectrm team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Spectrm?** We had a fantastic account management team. For us, that was critical in helping us ensure the success with the camapign. **What do you dislike about Spectrm?** Platform can be a little complicated to use if you are not a power user. **What problems is Spectrm solving and how is that benefiting you?** We were using Spectrm while running campaigns on Adlingo. They helped us manage the actual conversation flow within the ad unit. They helped us engage thousands of users with their conversational flow. **Official Response from Alexander Buyanov:** > Thank you very much for sharing your experience! We're happy Spectrm helped you engage thousands of people with conversational display ads via AdLingo. And great to hear our customer success team helped to make your successful with your campaigns! We're working hard at making our product easier to use - combining the trade-offs of power users and keeping things simple is a balance that we try to maintain. I am happy to say that we're making some big improvements to our UX that we hope you'll enjoy soon! Please don't hesitate to reach out to me with your ideas at alexander@spectrm.io. All the best, Alexander Buyanov, Senior Product Manager ### 32. In terms of the scale and the speed of conversion, we’ve never seen a digital tool like it. **Rating:** 5.0/5.0 stars **Reviewed by:** Sinéad M. | Creative & Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2020 **What do you like best about Spectrm?** We were so excited about having the. opportunity to create a Boob Checking Chat Bot, but initially, I was worried building a bot would be hard, without a background in tech! However, Spectrm was really easy to use, even for me! Once you get into it, it’s intuitive in terms of the flow of how you build conversations, and we were also able to quickly update things based on the analytics to iterate and improve the experience. Customer success couldn’t be better. So nice and helpful. Even since launching, if we ever had questions we’ve been able to get answers really fast. The Messenger bot we built with Spectrm was so successful Facebook said it was one of their highest ever brand lift campaigns in our sector. Ad recall was more that double the usual benchmark and awareness of the bot and CoppaFeel was very high. Facebook told us it was way above the standard for ad campaigns of this kind. **What do you dislike about Spectrm?** The thing I found most challenging was the mini-map, which helps you to navigate the conversation overview. Because our conversations would get pretty complex, the map felt a bit overwhelming when I tried to navigate through it. But once I got used to that it was all very intuitive. Some of the more complex features like retargeting automation and segmentation had a steeper learning curve, but customer success was very helpful in setting this up with us. **Recommendations to others considering Spectrm:** Do it! The idea of building a Bot was quite scary, but my concerns were unfounded. The platform was easy to use an intuitive, even for someone with limited 'tech' experience. Customer success couldn’t be better. So nice. So helpful. Nicholas from Customer Success bent over backwards to help us do this and everyone we've spoken to Spectrm has been fantastic. That’s not always the experience. As a charity, it's always nice to hear that people are excited because it’s a good cause, but that doesn't always translate into action, and throughout the process we all felt really supported and inspired. Even since launching if we ever had questions about stuff we’ve been able to get answers really fast. **What problems is Spectrm solving and how is that benefiting you?** As a breast cancer education charity, we were setting out to achieve a behaviour change that is usually only possible in person. Influencing behaviour in a digital environment is a real challenge for us, it's difficult to encourage young people to check themselves regularly without the reassurance that can be given in a persion-to-person interaction (you're doing this right, keep it up!). Spectrm helped achieve the scale we wanted with an interactive format that guided our audience in real-time. Our young audience are digital natives so being able. to reach them in their native environement (on social media) was a crucial factor in the bot's success. The response was amazing and we definitely achieved that objective. Our brand lift study on Facebook showed we performed 2-3x higher with Spectrm than the industry average on every major brand lift metric. Ad recall was +24.2 pts, campaign awareness was +7.9 lift and action intent was +4.9 pts. The automated messaging through the platform was pivotal. Being able to offer a regular reminder through it helped re-engage our audience. 22% of people subscribed for a Messenger reminder. Engagement was much higher than we expected. We were driving traffic through ads, so this was a lot of people’s first interaction with CoppaFeel!. Because of that we expected the likelihood that someone would subscribe to be much lower since we were unknown to them. That definitely wasn’t the case. ### 33. Very easy platform to use and constant support from the team. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Spectrm?** - how easy it was to understand how to create chatbot structure -support from the team -easy to upload assets (images, feed etc) **What do you dislike about Spectrm?** -more complicated to measure results (Adobe last click attribution) -more complicated to connect/disconnect from page. Maybe need to receive alerts to confirm chatbot activity status? **What problems is Spectrm solving and how is that benefiting you?** -how to be more creative and engage with customers on a new level -collect insights on consumer interest **Official Response from Alexander Buyanov:** > Thank you for the review! We are delighted to hear it was easy for you to set up a chatbot and start collecting insights about your audience. And to use Spectrm to power more creative ways to engage your customers. We know tracking and attribution is at the heart of digital marketing performance measurement. Streamlining this process is top of mind for us at Spectrm. We're always looking for ways to improve our tracking and attribution solutions so don't hesitate to reach out with any further feedback. We have also put chatbot activity monitor on our roadmap, so it will be added to our product soon, thank you for the suggestion! All the best, Alexander Buyanov - Senior Product Manager ### 34. Spectrm offers cutting edge technology, paired with a fantastic UX. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2021 **What do you like best about Spectrm?** The console is fluid to use and easy to optimize **What do you dislike about Spectrm?** At this point we have not encountered any downsides **Recommendations to others considering Spectrm:** Spectrm offers a great platform, paired with top notch customer service. A great way to quickly and successfully enter the world of AI. **What problems is Spectrm solving and how is that benefiting you?** Customer connectivity ### 35. Spectrm are great partners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Spectrm?** Detail oriented, quantitative, and focused on delivering results. Great to work with! **What do you dislike about Spectrm?** No critical feedback from our engagement. **What problems is Spectrm solving and how is that benefiting you?** Bespoke lead gen strategy. We spent time from architecture through execution, partnering with their team. **Official Response from Alexander Buyanov:** > There is nothing better than hearing that not only you enjoyed working with our customer success team, but also managed to achieve your desired results! We believe the devil is always in the details at Spectrm. It's great to know you appreciate the detailed-oriented and quantitative nature of our support from set up to execution. Our goal is to help you leverage the platform to succeed with conversational marketing. We hope your qualified leads turned into happy customers. Feel free to chat with us if you have any further questions or feedback. All the best, Alexander Buyanov - Senior Product Manager ### 36. Facebook Chat Bot **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Spectrm?** self Service platform to create chat bot. **What do you dislike about Spectrm?** Limits on replies options (max number of options) **What problems is Spectrm solving and how is that benefiting you?** Replicate website Gift Guide ### 37. Powerful marketing platform. Amazing service! **Rating:** 5.0/5.0 stars **Reviewed by:** Mario D. | Global Head of Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Spectrm?** Spectrm has a very intuitive, easy-to-use conversation builder and really useful analytics. After initial onboarding, we were able to continuously optimize our experience and performance. Spectrm’s team was also very helpful with best-practices and recommendations. **What do you dislike about Spectrm?** Custom reports of our customer insights and the chatbot’s performance should be easier but they were very supportive in providing all the data we needed. **What problems is Spectrm solving and how is that benefiting you?** Spectrm helped us to explore an entirely new use case on Messenger. We automated our full onboarding and app download flow into a chat. Using callback URLs, Spectrm’s platform enabled us to automatically re-engage users at each point of the onboarding journey whenever they dropped off. This had a big impact. 30% of our app download conversions came from those automated re-engagement messages. That outcome alone got our team really excited about conversational marketing and we’re looking forward to exploring this further with Spectrm. ### 38. More people should know about this **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2020 **What do you like best about Spectrm?** Many of us are used to old school ways of reaching customers: tedious tracking, manually defined audiences, expensive and time consuming customer research surveys. The chatbots I built with Spectrm obliterated all the old, resource-zapping methods and replaced them with an easy way to capture boatloads of insights on my target audiences that I was then able to easily port into my marketing campaigns. One of the Click to Messenger Facebook campaigns I ran with Spectrm's chatbot had engagement rates that were through the roof. We automated personalized re-engagement messages for every drop-off. 4 out of every 5 customers we engaged with on Facebook performed the action I wanted them to take - that's an 80% success rate. I've never seen that type of performance with any other partner or channel. I was apprehensive that building out the chatbot, setting up the retargeting, connecting my campaigns, and exporting insights would be a hassle, but the platform was intuitive. Additionally, their customer success were responsive at every step and anticipated all my questions. **What do you dislike about Spectrm?** There is quite a lot of functionality in the platform that can be a lot to digest. They've built the product to serve any need or use case, ranging from brand objectives to dr performance goals, so make sure you are clear on what you want to achieve before you start building out. **What problems is Spectrm solving and how is that benefiting you?** I was looking for a cheaper, effective way to reach and learn more about my customers that didn't require a lot of dev work and didn't require a lot of 'change management' efforts. Spectrm accomplished it all. ### 39. Very customer-focused team with great efforts for special needs **Rating:** 5.0/5.0 stars **Reviewed by:** Frank M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Spectrm?** - extra-mile-attitude to make things happen **What do you dislike about Spectrm?** - contract term of at least one year after trial **What problems is Spectrm solving and how is that benefiting you?** - easily creating Facebook Messenger Bots for Mobile App User Acquisition ### 40. A phenomenal chatbot service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Spectrm?** The capabilities of the spectrm platform. The amount of features and customisations you can make are pretty much unlimited. **What do you dislike about Spectrm?** It can take a bit to get use to how it all works, but Spectrm provide a really helpful customer support option who are always available to assist with any queries. **What problems is Spectrm solving and how is that benefiting you?** Using Spectrm helped us to gain a ton of people viewing our trips and even quite a few going on to purchase after. It really provides a great user experience for our audiences across Facebook. ### 41. Great support team and powerful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2020 **What do you like best about Spectrm?** - Helpful team, always open to help and working on increasing the performance as a team with you - Powerful tools to create chat flow with customization possibilities **What do you dislike about Spectrm?** Analytics part could be not so easy in some cases **What problems is Spectrm solving and how is that benefiting you?** User acquisition through messenger chat bot and audience interest investigation ### 42. Great chatbot platform **Rating:** 5.0/5.0 stars **Reviewed by:** Harm H. | Director Product | BurdaStyle (ELLE, InStyle, Harper's BAZAAR), Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2020 **What do you like best about Spectrm?** Great onboarding, easy to use and extremely flexible to set up more complex dialogues **What do you dislike about Spectrm?** From time to time, the tool tends to be a bit slow **What problems is Spectrm solving and how is that benefiting you?** We are sending out trending stories to our users once per day. This allows us to push articles directly to our fans - without Facebook's newsfeed algorithm in between. ### 43. Seeing the possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Johannes K. | Junior Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2019 **What do you like best about Spectrm?** It's very intuitive and easy to use, but a very powerful tool at the same time. Awesome support, which helped along with every step of the way. **What do you dislike about Spectrm?** not much to dislike here. every problem we have encountered, we already found a solution or are currently working on one. **What problems is Spectrm solving and how is that benefiting you?** We are currently working on an automated chatbot for social media. After having tested and launched a first prototype, we are currently working on a more powerful bot and are very happy with the current development. ### 44. Best chatbot provider! **Rating:** 5.0/5.0 stars **Reviewed by:** Eduards C. | Global Campaign Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Spectrm?** Onboarding was great, friendly and provides everything to get started. Tool itself was impressive and easy to use and Spectrm was helpful to adjust it based on the use case at hand. My favourite part was mapping out different user journeys and how chatbot would react. **What do you dislike about Spectrm?** Reporting can be a hassle but as far as I know Spectrm is working on improving in this aspect. **Recommendations to others considering Spectrm:** I would recommend Spectrm to any company who either understands the power of chatbots or wants to try out alternative channels outside email, ads, etc. and try out more personal connection with the user/customer. **What problems is Spectrm solving and how is that benefiting you?** Communicating with customers on alternative channels to provide them with curated content. ### 45. Easy-to-use Chatbot Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Sandra M. | Social Media Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2019 **What do you like best about Spectrm?** It's very easy and pretty self explanatory to draft & send out messages, especially once you've played around with it and figured out how to work each tool. Staff is always easy to contact if you should ever run into any bumps on the road. **What do you dislike about Spectrm?** Answering/replying to messages isn't the easiest Sometimes it tends to load a bit slow **What problems is Spectrm solving and how is that benefiting you?** Reaching an even larger portion of our audience on a completely different platform. ### 46. Great platform for setting up messaging chatbots **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Spectrm?** Very smooth, self-explanatory access to building Messaging Chatbots yourself. After initially learning the basic functions, one can easily build great Chatbot conversations for Facebook Messenger. Still, if there is an issue with one of the platform's functions, Spectrm's staff is beyond helpful and will support you with the best Do's and Dont's. **What do you dislike about Spectrm?** Reporting gets a little difficult over a long time span -one small thing that still has to be fixed in my opinion. **What problems is Spectrm solving and how is that benefiting you?** With Spectrm's help, we created a variety of Chatbot campaigns for big clients of ours (B2C communication campaigns). The vast majority of those campaigns were very successful regarding the KPIs set, while the Spectrm tool never failed to perform the way it was supposed to. ## Spectrm Discussions - [What is procore used for?](https://www.g2.com/discussions/spectrm-what-is-procore-used-for) - [What is viewpoint1?](https://www.g2.com/discussions/spectrm-what-is-viewpoint1) - [What does Spectrum software do?](https://www.g2.com/discussions/spectrm-what-does-spectrum-software-do) - [View Spectrm pricing details and edition comparison](https://www.g2.com/products/spectrm/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+00%3A54%3A13+-0500&secure%5Bsession_id%5D=86aa855f-9ac1-4020-871c-8c8b9715d0ff&secure%5Btoken%5D=479f7630e1c22701d57e8014f507accbbd18240cfe37c3da43507d674b8bae70&format=llm_user) ## Spectrm Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Content** - Types - Migration - Publishing - UGC **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Channels** - Social Media - Website - Text Message (SMS) - Other **Templates** - Library - Customization - Optimization **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Multichannel** - Web - Email - Mobile **Analytics** - Product Insights - Social Listening - Campaigns **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Spectrm Alternatives - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,706 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (3,972 reviews) - [Drift](https://www.g2.com/products/drift/reviews) - 4.4/5.0 (1,204 reviews)