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Spectrm Reviews & Product Details

Spectrm is the leading conversational marketing platform for consumer brands to instantly engage their audience on the world's largest messaging channels. Marketers use Spectrm to design custom chatbots and connect them to their paid and organic growth channels. Spectrm's best in class chatbot analytics, marketing automation tools and conversational AI make it easy for you to personalize customer experiences at scale and optimize your chatbot marketing funnel. No coding required. Spectrm is used to optimize paid acquisition marketing by instantly connecting audiences to bots from Facebook and Instagram ads using click to Messenger campaigns. Organic social teams automate their Instagram messaging and Facebook page inbox using Spectrm's conversational AI. Growth teams connect their bots to conversational display ads in Google DV360 using Spectrm and AdLingo. Integrations with Google Business Messages enable consumers to discover marketing chatbots built with Spectrm via organic Google search, paid search campaigns, Google maps and more. Your audience wants to message your brand and learn more before they buy. With Spectrm, you can automate one to one conversations with customers on the websites and apps where they spend all their time online. Accelerate purchase decisions by engaging customers in their moment of need. Use declared data customers share in chat to personalize recommendations in real-time. Reduce your dependence on third party data and tracking technologies to understand what your customer wants.

Seller

Spectrm Ltd.

Languages Supported

Arabic, Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Croatian, Hungarian, Italian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese

Product Description

Spectrm helps brands build customers relationships and drive conversions at scale on messaging apps. It's the end-to-end chatbot platform made for marketing teams.

Overview by

Christie Elizondo

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Perceived Cost

$$$$$

View More Pricing Information

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Spectrm Media

Spectrm Demo - CONVERSATIONAL MARKETING PLATFORM

Automate conversations that engage and convert more customers with Spectrm's end-to-end chatbot platform. Launch fast with no engineering resources required.

Design your customer journeys in an intuitive conversation flow editor. Spectrm is built for anyone on your team. Design detailed customer journeys in a natural conversation flow easily. No design or coding experience required.

Understand what your customers say with best-in-class conversational AI. Your brand has its own language. Understand what your customers want in any context and always respond intelligently. Train your bot by combining powerful machine learning with human supervision.

Automate drip campaigns with personalization delivered at scale. Retarget customers with personalized, mobile-native messages that show on their phone lock-screen. Convert more with a frictionless journey from click to conversation to purchase.

Segment customers meaningfully with declared data from conversations. Stop relying on anonymous visitor data and interest-based targeting. Start building meaningful customer profiles from real answers given by real people. Combine declared and behavioral data from conversations to segment custome...

Optimize your conversational marketing funnel with analytics at every level. Get a bird’s-eye view of your audience. Analyze engagement and retention across your full audience or individual segments. Optimize your creative and conversational funnel. Track engagement and drop-offs at every step of...

Spectrm Reviews (45)

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Xeniya K.

Marketing Technology Associate Paid Social

Enterprise (> 1000 emp.)

8/10/2022

"Proactive support & great product!"

4/5

What do you like best about Spectrm?

Spectrm allows me to extend my paid social advertising strategy to messenger platforms with ease. They provide a scalable solution where multiple conversations can be built and scaled to multiple markets/platforms. The Spectrm team is very helpful and knowledgeable. They are always eager to test new things and quickly responsive in case there is an issue. The customer success team always thinks along with me and tries to help out with every step. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

The analytics tool can be more user-friendly as of now it takes too many "clicks" to get information. There is also no overall reporting for conversations and you need to do it per conversation, which sometimes does not give the needed "helicopter" view on the performance. Review collected by and hosted on G2.com.

Sophie T.

Display Marketeer

Enterprise (> 1000 emp.)

8/31/2022

"First time use of a marketing chatbot"

4/5

What do you like best about Spectrm?

The support they provide is really good, always quick to help and friendly in the onboarding process (where we are still now in). User-friendly platform, chatbot is also what we expected. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Automation of some parts that we wanted, wasn't technically possible. First, too much hours were accounted while they would normally be included in the onboarding process. But later they adapted it. Review collected by and hosted on G2.com.

What problems is Spectrm solving and how is that benefiting you?

They help us get more traffic to our website. To upgrade the quality of our FB advertising by letting the user land on a more relevant page (lower bouncerate or higher conversion). Also lower the cost per session by following up the interactions with the chatbot, so there are multiple qualitative sessions out of 1 paid click. Overall: make it easier for people to find their perfect holiday! Review collected by and hosted on G2.com.

Verified User in Food & Beverages

Enterprise (> 1000 emp.)

11/22/2022

"The team is solution-oriented & works very professionally while maintaining an ease that I like"

5/5

What do you like best about Spectrm?

Spectrm provides great assistance throughout the projects. They work solution-oriented and are always available for questions. They are open to feedback, but also bring very good ideas themselves. With a lot of energy and full commitment from all people involved. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

For the first contact with Spectrm I would have liked a better, more detailed onboarding. I am a very visual person and always need lots of examples because I find the idea of a chatbot very abstract. During the cooperation, however, all questions were quickly clarified and I felt very supported by the team. Review collected by and hosted on G2.com.

Michael E.

Social Media Manager

Mid-Market (51-1000 emp.)

3/1/2021

"Good innovative product, great proactive support"

5/5

What do you like best about Spectrm?

The product itself is easy to use and a great addition to our social media content.

The exchange with Spectrm is always very helpful and their proactive approach makes it very easy to achieve good results. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Small things about the product, but cannot name anything significant here. Review collected by and hosted on G2.com.

Verified User in Automotive

Small-Business (50 or fewer emp.)

7/31/2022

"Budget friendly and easy to use platform but needs improvement on the Analytics"

2/5

What do you like best about Spectrm?

If you are looking for an affordable and convenient tool to build your conversations easily, Spectrm comes in very handy. The onboarding process is also very smooth otherwise if you can go for professional services to manage your project inhouse. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

Very complicated and labor-intensive to pull the data from the platform. The team should also improve the risk mitigation to avoid surprises for the end-user while deployment. Review collected by and hosted on G2.com.

Verified User in Sports

Mid-Market (51-1000 emp.)

8/15/2022

"Friendly, enthusiastic and responsive team"

4/5

What do you like best about Spectrm?

Ability to work with a tight turnaround to get the product launched and still able to provide thorough planning sessions and training. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

On occasions there seemed to be a lack of understanding or expertise on some aspects of Messenger, particularly the recurring notifications. Review collected by and hosted on G2.com.

Verified User in Automotive

Enterprise (> 1000 emp.)

8/31/2022

"Proactive & supportive team"

4.5/5

What do you like best about Spectrm?

What I like most about working with Spectrm team is the open atmosphere and willingness always to find a solution to our specific needs. Review collected by and hosted on G2.com.

What do you dislike about Spectrm?

There is nothing, in particular, I would dislike about working with Spectrm. Review collected by and hosted on G2.com.