Unless Reviews & Product Details

Unless Overview

What is Unless?

Unless caters to B2B and B2C companies that want to optimize their website for different audiences. By tapping into visitor-specific data, you can go beyond A/B testing and focus your optimization efforts on high-value audiences or individuals while capturing more leads. Integrate Unless with your email tool, your CRM, or your remarketing solution and personalize across multiple channels - website, email, and paid. This results in more conversions, higher revenue, and more user engagement.

Unless Details
Website
Discussions
Unless Community
Languages Supported
English
Product Description

Unless caters to companies that want to personalize their website for different audiences (= different target industries or user personas).


Seller Details
Seller
Unless
Company Website
Twitter
@unless_com
1 Twitter followers

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Unless Reviews

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Founder
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

With Unless you can have different landing pages for different audience, or even users! The platform is really easy to use and super powerful. The support rocks, is like having someone from your team on the inside. Review collected by and hosted on G2.com.

What do you dislike?

So far there is nothing that bothers me that much. The interface could be improved but as of now is easy enough to use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using Unless with all our email marketing campaigns and social media campaigns, creating custom links for every user with their name so the landing page seems like it was tailored made for each person. Review collected by and hosted on G2.com.

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Founder • Growth Engineer
Financial Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Unless is very user-friendly and easy to understand yet there's a lot of power in terms of features and options. Review collected by and hosted on G2.com.

What do you dislike?

There were teething problems setting up but this is often the way with new tools and the support team were great. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We now have the ability to personalise our site based on many different criteria, such as what type of ad the person came from. The results are all tracked inside Unless so you can see the actual benefit in terms of conversions. Review collected by and hosted on G2.com.

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Head of Growth
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

With Unless is easy to create personalization campaigns based on geographic, environment and demographic data. It also allows personalizing based on URL parameters. Review collected by and hosted on G2.com.

What do you dislike?

They have changed a few things UI/UX related, but they haven't updated the documentation accordingly.

I hope they will publish more advanced use-cases, so I can take better advantage of the platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It increases the engagement with the target audiences. Also, it allows tracking what users and returning users are doing on the site. Review collected by and hosted on G2.com.

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UD
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Unless is just so super simple to use. Install a plugin, setup some variables and you're up and running. It's really that easy. But then you can take it so much further - especially when combined with your Facebook advertising campaigns, allowing you to hyper-target audiences with insane granularity. The software is pretty unique, definitely recommend testing it out for yourself. Review collected by and hosted on G2.com.

What do you dislike?

When you first sign up for Unless, the interface can feel a little basic. I had to watch a couple of on-boarding videos to know what I was doing, especially how to hook up Facebook Ads with the platform. Also, the login process can be a little finnicky - sometimes it appears to log you out, but you just have to wait a few seconds for the system to catch up. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Recommend trialling the software in-conjunction with a small FB ad campaign to see how the personalisation impacts your ROI. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've been able to really maximise our advertising spend by quickly generating alternate page & content layouts for each niche audience. Review collected by and hosted on G2.com.

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Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the product helped with:

We wanted to do some custom messaging based on where the user was on our homepage. Review collected by and hosted on G2.com.

What do you like best?

You can change your messaging based on basically anything. There's a ton of options. Review collected by and hosted on G2.com.

What do you dislike?

The way you select and change elements on the page can be a little clunky. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helps us use different messaging for different users. For an athletic-wear site, we can show raincoats if it's raining where a user is - that's just an incredible way to target and increase ROI. Review collected by and hosted on G2.com.

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