# Best Mobile Marketing Software

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Using mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with [email marketing software](https://www.g2.com/categories/email-marketing) and [proactive notification software](https://www.g2.com/categories/proactive-notification) to maximize their visibility during marketing campaigns.

To qualify for inclusion in the Mobile Marketing category, a product must:

- Enable the user to reach consumers through their mobile devices
- Reach users through web browsers, push notifications, and in-app or in-game ads
- Provide templates or design platforms for mobile ad campaigns
- Track interaction data related to each advertisement
- Be compatible with or offer proximity analytics software that helps target ads





## Top Mobile Marketing Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,395 reviews) | AI-driven cross-channel personalization across web, mobile, and messaging | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" |
| 2 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Cross-channel customer engagement with real-time personalization | "[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)" |
| 3 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,454 reviews) | AI marketing platform for SMS-first ecommerce engagement | "[Switching from Klaviyo to Attentive](https://www.g2.com/survey_responses/attentive-review-11448839)" |
| 4 | [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5.0 (759 reviews) | Mobile attribution and measurement across paid acquisition | "[All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection](https://www.g2.com/survey_responses/appsflyer-review-12950315)" |
| 5 | [Textedly](https://www.g2.com/products/textedly/reviews) | 4.6/5.0 (1,375 reviews) | Cloud-based SMS and MMS marketing for non-technical teams | "[Textedly Has Made Our Marketing So Much Easier](https://www.g2.com/survey_responses/textedly-review-13098157)" |
| 6 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Self-service DSP for omnichannel programmatic advertising | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" |
| 7 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (643 reviews) | All-in-one mobile engagement with retention and lifecycle automation | "[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)" |
| 8 | [Iterable](https://www.g2.com/products/iterable/reviews) | 4.4/5.0 (814 reviews) | AI customer engagement for enterprise lifecycle marketing | "[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)" |
| 9 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (831 reviews) | — | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" |
| 10 | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5.0 (4,386 reviews) | — | "[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)" |


## G2 Grid® for Mobile Marketing Software
![G2 Grid® for Mobile Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-marketing/grids.png?focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=18196&focus%5B%5D=18815&focus%5B%5D=4907&focus%5B%5D=16131&focus%5B%5D=4042)
Highlighted products: Insider One, Braze, Attentive, AppsFlyer, Textedly, The Trade Desk, CleverTap, and Iterable.
Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=appsflyer&focus%5B%5D=textedly&focus%5B%5D=the-trade-desk&focus%5B%5D=clevertap&focus%5B%5D=iterable)


## How Many Mobile Marketing Software Products Does G2 Track?
**Total Products under this Category:** 202

### Category Stats (Jul 2026)
- **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: D·engage (+0.39%) - Among all products in this category, D·engage recorded the largest rating increase compared to last month
*Last updated: July 17, 2026*


## How Does G2 Rank Mobile Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 34,900+ Authentic Reviews
- 202+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Mobile Marketing Software Is Best for Your Use Case?

- **Leader:** [Insider One](https://www.g2.com/products/insider-one/reviews)
- **Highest Performer:** [Evam](https://www.g2.com/products/evam/reviews)
- **Easiest to Use:** [Insider One](https://www.g2.com/products/insider-one/reviews)
- **Top Trending:** [Customer.io](https://www.g2.com/products/customer-io/reviews)
- **Best Free Software:** [Braze](https://www.g2.com/products/braze/reviews)


---

**Sponsored**

### TextUs

TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=71&secure%5Bchosen_at%5D=2026-07-17T16%3A49%3A40Z&secure%5Bdisplayable_resource_id%5D=71&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=71&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-marketing%3Fpage%3D2&secure%5Btoken%5D=6a9995ee5005b9f4d9b2cb1201c552ad2aff7a0df61a0c599768ffe7ba2722a9&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Mobile Marketing Software Products in 2026?
### 1. [Insider One](https://www.g2.com/products/insider-one/reviews)
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations."


**Average Rating:** 4.8/5.0
**Total Reviews:** 1,395
**How Do G2 Users Rate Insider One?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Optimization:** 9.6/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 9.4/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 9.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind Insider One?**

- **Seller:** [Insider One](https://www.g2.com/sellers/insider-one)
- **Company Website:** https://useinsider.com
- **Year Founded:** 2012
- **HQ Location:** Global
- **Twitter:** @insiderone (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/insiderone/ (1,530 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Marketing Specialist, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 46% Mid-Market, 28% Small-Business


#### What Are Insider One's Pros and Cons?

**Pros:**

- Ease of Use (222 reviews)
- Customer Engagement (205 reviews)
- Personalization (181 reviews)
- Engagement (169 reviews)
- Customer Support (162 reviews)

**Cons:**

- Learning Curve (81 reviews)
- Difficult Learning (38 reviews)
- Time-Consuming (37 reviews)
- High Learning Curve (31 reviews)
- Integration Issues (29 reviews)


### What Do G2 Reviewers Say About Insider One?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement.
- Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels.
- Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively.
- Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations.
- Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights.

**Cons:**

- Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging.
- Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One.
- Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback.
- Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features.
- Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve.

#### What Are Recent G2 Reviews of Insider One?

**"[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)"**

**Rating:** 5.0/5.0 stars
*— Gabriel A.*

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392)

---

**"[Complete and intuitive platform, with fast and efficient support](https://www.g2.com/survey_responses/insider-one-review-13036694)"**

**Rating:** 4.5/5.0 stars
*— Arlete M.*

[Read full review](https://www.g2.com/survey_responses/insider-one-review-13036694)

---


#### What Are G2 Users Discussing About Insider One?

- [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment
- [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment
- [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment
- [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment
- [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment

### 2. [Braze](https://www.g2.com/products/braze/reviews)
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1,662
**How Do G2 Users Rate Braze?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Optimization:** 8.3/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 7.7/10 (Category avg: 8.4/10)

**Who Is the Company Behind Braze?**

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** https://www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze (16,323 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,297 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 54% Mid-Market, 27% Enterprise


#### What Are Braze's Pros and Cons?

**Pros:**

- Ease of Use (385 reviews)
- Intuitive (189 reviews)
- Automation (151 reviews)
- Customer Support (151 reviews)
- Features (151 reviews)

**Cons:**

- Learning Curve (159 reviews)
- Missing Features (149 reviews)
- Limitations (102 reviews)
- Limited Features (93 reviews)
- Steep Learning Curve (86 reviews)


### What Do G2 Reviewers Say About Braze?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs.
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns.
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable.
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels.

**Cons:**

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features.
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities.
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage.
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks.
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging.

#### What Are Recent G2 Reviews of Braze?

**"[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)"**

**Rating:** 5.0/5.0 stars
*— Ákos V.*

[Read full review](https://www.g2.com/survey_responses/braze-review-8154150)

---

**"[Powerful multi-channel engagement platform](https://www.g2.com/survey_responses/braze-review-7258144)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Health, Wellness and Fitness*

[Read full review](https://www.g2.com/survey_responses/braze-review-7258144)

---



### 3. [Attentive](https://www.g2.com/products/attentive/reviews)
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1,454
**How Do G2 Users Rate Attentive?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Optimization:** 8.7/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.5/10 (Category avg: 8.4/10)

**Who Is the Company Behind Attentive?**

- **Seller:** [Attentive](https://www.g2.com/sellers/attentive)
- **Company Website:** https://attentive.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York, United States
- **Twitter:** @attentivehq (9,682 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/27249903/ (1,508 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 56% Small-Business, 33% Mid-Market


#### What Are Attentive's Pros and Cons?

**Pros:**

- Ease of Use (479 reviews)
- Customer Support (409 reviews)
- Helpful (358 reviews)
- User-Friendly (199 reviews)
- Easy Setup (184 reviews)

**Cons:**

- Expensive (116 reviews)
- Reporting Issues (115 reviews)
- Missing Features (111 reviews)
- Limited Features (90 reviews)
- Integration Issues (83 reviews)


### What Do G2 Reviewers Say About Attentive?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication.
- Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents.
- Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management.
- Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support.
- Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team.

**Cons:**

- Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management.
- Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval.
- Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation.
- Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities.
- Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms.

#### What Are Recent G2 Reviews of Attentive?

**"[Switching from Klaviyo to Attentive](https://www.g2.com/survey_responses/attentive-review-11448839)"**

**Rating:** 4.5/5.0 stars
*— Matt P.*

[Read full review](https://www.g2.com/survey_responses/attentive-review-11448839)

---

**"[Exceptional Lead Generation and Intuitive Design](https://www.g2.com/survey_responses/attentive-review-11817313)"**

**Rating:** 5.0/5.0 stars
*— Daniel M.*

[Read full review](https://www.g2.com/survey_responses/attentive-review-11817313)

---



### 4. [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.


**Average Rating:** 4.5/5.0
**Total Reviews:** 759
**How Do G2 Users Rate AppsFlyer?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Optimization:** 8.6/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind AppsFlyer?**

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** https://www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer (12,781 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2233984/ (1,537 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Mid-Market, 31% Small-Business


#### What Are AppsFlyer's Pros and Cons?

**Pros:**

- Analytics (25 reviews)
- Features (24 reviews)
- Ease of Use (21 reviews)
- Insights (21 reviews)
- Attribution (15 reviews)

**Cons:**

- Expensive (16 reviews)
- Data Inaccuracy (11 reviews)
- Pricing Issues (9 reviews)
- Data Management Issues (7 reviews)
- Expensive Pricing (7 reviews)


### What Do G2 Reviewers Say About AppsFlyer?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys.
- Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration.
- Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management.
- Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making.
- Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech.

**Cons:**

- Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors.
- Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking.
- Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust.
- Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform.
- Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford.

#### What Are Recent G2 Reviews of AppsFlyer?

**"[Powerful Attribution and In-Depth Analytics for Advanced Measurement](https://www.g2.com/survey_responses/appsflyer-review-12953940)"**

**Rating:** 4.5/5.0 stars
*— Наталья .*

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

---

**"[All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection](https://www.g2.com/survey_responses/appsflyer-review-12950315)"**

**Rating:** 4.5/5.0 stars
*— Екатерина .*

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

---


#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

### 5. [Textedly](https://www.g2.com/products/textedly/reviews)
Textedly is the premier, industry-leading AI-Powered SMS marketing and communications platform that empowers organizations to seamlessly connect with their audiences through the power of SMS text, MMS messaging, and next-generation AI. As a comprehensive messaging software solution, Textedly helps marketing, customer support, and sales teams across SMBs and global enterprises deliver highly personalized campaigns, timely notifications, and automated two-way interactions. By combining advanced AI voice and messaging agents with robust campaign creation and contact management, Textedly serves as the ultimate all-in-one command center for customer engagement. Key Features and Benefits: • Powerful AI Voice & Messaging Agents: Elevate your communications with intelligent, conversational AI. Deploy autonomous text and voice agents to handle 24/7 customer support, answer FAQs, qualify leads, and drive engagement at scale without human intervention. • Bulk SMS & MMS Messaging: Send high-volume text (400,000) and rich multimedia messages with customizable sender IDs, ensuring your brand stands out and delivers personalized content instantly. • Two-Way Messaging Inbox: Centralize replies and team conversations in a shared, real-time inbox for seamless, high-touch customer engagement. • Automated Scheduling & Drip Campaigns: Build sophisticated message workflows. Create one-time, recurring, or complex drip sequences with precise delivery windows optimized for your audience’s time zones. • Contact Segmentation & List Management: Build dynamic, highly targeted lists based on custom fields, tags, and import sources to ensure the right message always reaches the right user. • Signal AI Contact Enrichment: Unlock unparalleled audience intelligence with Signal AI. Instantly enrich your contact profiles when available, by retrieving first and last names, email addresses allowing you to hyper-personalize your outreach and connect with your audience on a deeper level. Additional Value Points: • Integrated Payment Processing: Turn conversations into conversions. Securely collect payments with your own credit card merchant account, and send mobile checkout links directly within SMS threads to drastically streamline transactions. • Reputation Management & Google Reviews: Accelerate your brand's growth with built-in tools designed to automatically request, manage, and optimize your online reviews. • Template Library & Personalization Tokens: Launch campaigns faster using a library of pre-built templates and dynamic smart fields (e.g., {{FirstName}}) to maximize message relevance and conversion rates. Why Choose Textedly? By unifying scalable bulk messaging, intelligent AI voice and text agents, automated drip campaigns, and seamless payment processing, Textedly goes far beyond traditional text marketing. We provide a state-of-the-art, feature-rich ecosystem for organizations that demand innovative, effective, and automated communication with their audiences.


**Average Rating:** 4.6/5.0
**Total Reviews:** 1,375
**How Do G2 Users Rate Textedly?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Optimization:** 8.5/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.3/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.1/10 (Category avg: 8.4/10)

**Who Is the Company Behind Textedly?**

- **Seller:** [Textedly](https://www.g2.com/sellers/textedly)
- **Company Website:** https://www.textedly.com/
- **Year Founded:** 2015
- **HQ Location:** Los Angeles, CA
- **Twitter:** @textedly_ (400 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18029956/ (14 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Non-Profit Organization Management, Real Estate
- **Company Size:** 66% Small-Business, 28% Mid-Market


#### What Are Textedly's Pros and Cons?

**Pros:**

- Customer Support (336 reviews)
- Ease of Use (323 reviews)
- Helpful (257 reviews)
- Communication (141 reviews)
- Text Messaging (134 reviews)

**Cons:**

- Expensive (93 reviews)
- Missing Features (79 reviews)
- SMS Issues (58 reviews)
- Learning Curve (57 reviews)
- Limited Texting Features (52 reviews)


### What Do G2 Reviewers Say About Textedly?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend Textedly for its **responsive customer support** , helping them navigate SMS marketing with ease and confidence.
- Users find Textedly remarkably **easy to use** , with an intuitive interface that simplifies mass text scheduling and tracking.
- Users appreciate the **helpful customer support** of Textedly, quickly resolving issues and ensuring smooth SMS marketing experiences.
- Users appreciate the **easy communication capabilities** of Textedly, enhancing customer engagement and response rates significantly.
- Users love the **efficiency of text messaging** with Textedly, saving time and improving appointment confirmations.

**Cons:**

- Users find Textedly's pricing to be **expensive** , especially with fees for features that should be included in basic plans.
- Users are disappointed with the **missing features** like text list storage and higher-than-expected pricing for additional capabilities.
- Users express concerns about **SMS issues** such as message expiration, character counting, and limited app functionality.
- Users find the **learning curve challenging** with setup and initial processes being complex and unclear.
- Users find the **limited texting features** of Textedly restrict their communication efficiency and flexibility.

#### What Are Recent G2 Reviews of Textedly?

**"[Textedly Is Easy to Use with truly Top-Tier Customer Support](https://www.g2.com/survey_responses/textedly-review-13041290)"**

**Rating:** 5.0/5.0 stars
*— Bethany V.*

[Read full review](https://www.g2.com/survey_responses/textedly-review-13041290)

---

**"[Textedly Has Made Our Marketing So Much Easier](https://www.g2.com/survey_responses/textedly-review-13098157)"**

**Rating:** 4.5/5.0 stars
*— Team S.*

[Read full review](https://www.g2.com/survey_responses/textedly-review-13098157)

---


#### What Are G2 Users Discussing About Textedly?

- [What is Textedly used for?](https://www.g2.com/discussions/what-is-textedly-used-for) - 1 comment
- [What are the features of SMS?](https://www.g2.com/discussions/textedly-what-are-the-features-of-sms)
- [How much does Textedly cost?](https://www.g2.com/discussions/how-much-does-textedly-cost) - 2 comments
- [How do you use Textedly?](https://www.g2.com/discussions/how-do-you-use-textedly) - 3 comments
- [What is Textedly?](https://www.g2.com/discussions/what-is-textedly) - 2 comments

### 6. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


**Average Rating:** 4.4/5.0
**Total Reviews:** 182
**How Do G2 Users Rate The Trade Desk?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Optimization:** 9.1/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 9.4/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 9.2/10 (Category avg: 8.4/10)

**Who Is the Company Behind The Trade Desk?**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,680 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Mid-Market, 31% Small-Business


#### What Are The Trade Desk's Pros and Cons?

**Pros:**

- Features (31 reviews)
- Ease of Use (27 reviews)
- Audience Targeting (25 reviews)
- Targeting (23 reviews)
- Campaign Management (21 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (13 reviews)
- Complexity (12 reviews)
- Complex Setup (10 reviews)
- Difficult Setup (10 reviews)


### What Do G2 Reviewers Say About The Trade Desk?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management.
- Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes.
- Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics.
- Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach.
- Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools.

**Cons:**

- Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising.
- Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners.
- Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform.
- Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns.
- Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed.

#### What Are Recent G2 Reviews of The Trade Desk?

**"[Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)"**

**Rating:** 4.0/5.0 stars
*— sai v.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

---

**"[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)"**

**Rating:** 4.5/5.0 stars
*— Nijat I.*

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

---


#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### 7. [CleverTap](https://www.g2.com/products/clevertap/reviews)
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap


**Average Rating:** 4.6/5.0
**Total Reviews:** 643
**How Do G2 Users Rate CleverTap?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Optimization:** 8.8/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind CleverTap?**

- **Seller:** [CleverTap](https://www.g2.com/sellers/clevertap)
- **Company Website:** https://clevertap.com/
- **Year Founded:** 2013
- **HQ Location:** Mountain View, California
- **Twitter:** @CleverTap (21,633 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6611801/ (654 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Financial Services, Information Technology and Services
- **Company Size:** 53% Mid-Market, 28% Small-Business


#### What Are CleverTap's Pros and Cons?

**Pros:**

- Analytics (45 reviews)
- Customer Support (45 reviews)
- Ease of Use (38 reviews)
- Personalization (35 reviews)
- Automation (34 reviews)

**Cons:**

- Learning Curve (29 reviews)
- Missing Features (16 reviews)
- Not Intuitive (14 reviews)
- Expensive (13 reviews)
- Complex Features (12 reviews)


### What Do G2 Reviewers Say About CleverTap?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support.
- Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience.
- Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms.
- Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights.
- Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data.

**Cons:**

- Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers.
- Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting.
- Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup.
- Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software.
- Users find the **interface and features complex** , making it challenging for new users to adapt effectively.

#### What Are Recent G2 Reviews of CleverTap?

**"[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)"**

**Rating:** 5.0/5.0 stars
*— Priyanka R.*

[Read full review](https://www.g2.com/survey_responses/clevertap-review-12504629)

---

**"[CleverTap’s Predictive Capabilities Makes Engagement More Contextual and Effective](https://www.g2.com/survey_responses/clevertap-review-12952708)"**

**Rating:** 4.0/5.0 stars
*— Syed A.*

[Read full review](https://www.g2.com/survey_responses/clevertap-review-12952708)

---



### 8. [Iterable](https://www.g2.com/products/iterable/reviews)
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.


**Average Rating:** 4.4/5.0
**Total Reviews:** 814
**How Do G2 Users Rate Iterable?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Optimization:** 8.2/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 7.8/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 7.7/10 (Category avg: 8.4/10)

**Who Is the Company Behind Iterable?**

- **Seller:** [Iterable](https://www.g2.com/sellers/iterable)
- **Company Website:** https://www.iterable.com
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @Iterable (2,603 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3119164/ (858 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 54% Mid-Market, 26% Small-Business


#### What Are Iterable's Pros and Cons?

**Pros:**

- Ease of Use (128 reviews)
- Intuitive (90 reviews)
- Customer Support (81 reviews)
- Helpful (77 reviews)
- Automation (61 reviews)

**Cons:**

- Missing Features (68 reviews)
- Learning Curve (54 reviews)
- Limited Features (35 reviews)
- Not Intuitive (32 reviews)
- Limited Customization (30 reviews)


### What Do G2 Reviewers Say About Iterable?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team.
- Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless.
- Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience.
- Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness.
- Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly.

**Cons:**

- Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options.
- Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation.
- Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management.
- Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users.
- Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting.

#### What Are Recent G2 Reviews of Iterable?

**"[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)"**

**Rating:** 4.5/5.0 stars
*— Jake B.*

[Read full review](https://www.g2.com/survey_responses/iterable-review-12383489)

---

**"[Iterable scales with your growth and unifies B2B and B2C journeys](https://www.g2.com/survey_responses/iterable-review-12943549)"**

**Rating:** 5.0/5.0 stars
*— Daniel A.*

[Read full review](https://www.g2.com/survey_responses/iterable-review-12943549)

---


#### What Are G2 Users Discussing About Iterable?

- [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm)
- [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment
- [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment
- [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments

### 9. [Customer.io](https://www.g2.com/products/customer-io/reviews)
Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list.


**Average Rating:** 4.4/5.0
**Total Reviews:** 831
**How Do G2 Users Rate Customer.io?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Optimization:** 8.0/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 7.2/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Customer.io?**

- **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io)
- **Company Website:** https://customer.io/
- **Year Founded:** 2012
- **HQ Location:** Portland, OR
- **Twitter:** @CustomerIO (4,948 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2492471/ (534 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CEO, Product Manager
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 54% Small-Business, 36% Mid-Market


#### What Are Customer.io's Pros and Cons?

**Pros:**

- Ease of Use (227 reviews)
- Automation (152 reviews)
- Features (128 reviews)
- Helpful (127 reviews)
- Customer Support (125 reviews)

**Cons:**

- Learning Curve (91 reviews)
- Missing Features (78 reviews)
- Limited Features (59 reviews)
- Not Intuitive (52 reviews)
- Campaign Issues (44 reviews)


### What Do G2 Reviewers Say About Customer.io?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface.
- Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations.
- Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools.
- Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency.
- Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation.

**Cons:**

- Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use.
- Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options.
- Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management.
- Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements.
- Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows.

#### What Are Recent G2 Reviews of Customer.io?

**"[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)"**

**Rating:** 4.0/5.0 stars
*— Abhinav J.*

[Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023)

---

**"[Easy, Powerful Automation for Personalized Messaging and User Journeys](https://www.g2.com/survey_responses/customer-io-review-12803161)"**

**Rating:** 5.0/5.0 stars
*— Rishang Y.*

[Read full review](https://www.g2.com/survey_responses/customer-io-review-12803161)

---


#### What Are G2 Users Discussing About Customer.io?

- [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments

### 10. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.


**Average Rating:** 4.0/5.0
**Total Reviews:** 4,386
**How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Optimization:** 8.9/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 9.1/10 (Category avg: 8.4/10)

**Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (579,511 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 47% Mid-Market, 28% Small-Business


#### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons?

**Pros:**

- Ease of Use (333 reviews)
- Automation (191 reviews)
- Integrations (180 reviews)
- Email Marketing (167 reviews)
- Features (162 reviews)

**Cons:**

- Learning Curve (209 reviews)
- Steep Learning Curve (152 reviews)
- Complexity (139 reviews)
- Expensive (130 reviews)
- Complex Usage (111 reviews)


### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly.
- Users appreciate the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly.
- Users highlight the **seamless integrations** with various messaging channels, enhancing mobile engagement and user experience.
- Users admire the **powerful automation and customization** tools in Agentforce Marketing, enhancing personalized email marketing campaigns.
- Users value the **powerful features and user-friendly design** of Agentforce Marketing for managing sales and customer data.

**Cons:**

- Users find the **learning curve steep** , needing more time and effort to effectively use Agentforce Marketing.
- Users face a **steep learning curve** with Agentforce Marketing, necessitating significant time and effort to master.
- Users find the **complexity** of Agentforce Marketing challenging, especially for those without prior technical experience.
- Users find the **product expensive** , especially compared to cheaper alternatives available in the market.
- Users find the **complex usage** of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge.

#### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

**"[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)"**

**Rating:** 5.0/5.0 stars
*— Sadi H.*

[Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)

---

**"[Centralized, Automated Customer Engagement with Powerful Targeting](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Oil & Energy*

[Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)

---


#### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments
- [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments
- [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments
- [Do you need salesforce to use pardot?](https://www.g2.com/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments
- [What is Salesforce ad studio?](https://www.g2.com/discussions/what-is-salesforce-ad-studio) - 2 comments

### 11. [MoEngage](https://www.g2.com/products/moengage/reviews)
MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.


**Average Rating:** 4.5/5.0
**Total Reviews:** 509
**How Do G2 Users Rate MoEngage?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Optimization:** 8.8/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.8/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind MoEngage?**

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** https://www.moengage.com/
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage (2,530 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Mid-Market, 24% Small-Business


#### What Are MoEngage's Pros and Cons?

**Pros:**

- Ease of Use (54 reviews)
- Features (38 reviews)
- Analytics (32 reviews)
- Helpful (32 reviews)
- Campaign Management (30 reviews)

**Cons:**

- Missing Features (16 reviews)
- Learning Curve (14 reviews)
- Limitations (12 reviews)
- Complexity (10 reviews)
- Difficult Learning (9 reviews)


### What Do G2 Reviewers Say About MoEngage?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system.
- Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities.
- Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights.
- Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes.
- Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively.

**Cons:**

- Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues.
- Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential.
- Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality.
- Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience.
- Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Information Technology and Services*

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

---

**"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"**

**Rating:** 4.5/5.0 stars
*— Ravindra N.*

[Read full review](https://www.g2.com/survey_responses/moengage-review-12111630)

---


#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### 12. [Evam](https://www.g2.com/products/evam/reviews)
Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day.


**Average Rating:** 4.8/5.0
**Total Reviews:** 223
**How Do G2 Users Rate Evam?**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Optimization:** 9.9/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 10.0/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 9.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind Evam?**

- **Seller:** [EVAM](https://www.g2.com/sellers/evam)
- **Company Website:** https://evam.com/
- **Year Founded:** 2015
- **HQ Location:** London
- **LinkedIn® Page:** https://www.linkedin.com/company/evamtech (138 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Senior Business Analyst
- **Top Industries:** Banking, Telecommunications
- **Company Size:** 35% Enterprise, 34% Mid-Market


#### What Are Evam's Pros and Cons?

**Pros:**

- Ease of Use (102 reviews)
- Helpful (75 reviews)
- Intuitive (66 reviews)
- Automation (60 reviews)
- Flexibility (56 reviews)

**Cons:**

- Learning Curve (40 reviews)
- Difficult Learning (18 reviews)
- Steep Learning Curve (18 reviews)
- Complex Features (15 reviews)
- Not Intuitive (15 reviews)


### What Do G2 Reviewers Say About Evam?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend Evam for its **ease of use** , featuring an intuitive interface that simplifies campaign design and execution.
- Users value Evam for its **real-time data handling and personalized campaign capabilities** , enhancing their campaign management significantly.
- Users value Evam for its **intuitive design** , enhancing campaign creation and execution with ease and efficiency.
- Users appreciate the **automation capabilities** of Evam for creating streamlined and efficient marketing campaigns in real-time.
- Users rave about the **flexibility of Evam** , enabling tailored solutions that adapt to diverse business needs and scales.

**Cons:**

- Users find the **learning curve steep** , as many features are complex and require significant effort to master.
- Users find EVAM's system requires **difficult learning** , posing challenges for those lacking technical skills and experience.
- Users find the **steep learning curve** of Evam challenging, especially those without a technical background.
- Users find that **complex features** of Evam can be difficult to set up without prior technical knowledge.
- Users find the interface of Evam **not intuitive** , complicating campaign creation and increasing the need for additional support.

#### What Are Recent G2 Reviews of Evam?

**"[Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift](https://www.g2.com/survey_responses/evam-review-12867501)"**

**Rating:** 4.5/5.0 stars
*— Alfiya H.*

[Read full review](https://www.g2.com/survey_responses/evam-review-12867501)

---

**"[EVAM Makes Customer Communication Efficient and Personal](https://www.g2.com/survey_responses/evam-review-12977000)"**

**Rating:** 5.0/5.0 stars
*— GÖRKEM U.*

[Read full review](https://www.g2.com/survey_responses/evam-review-12977000)

---


#### What Are G2 Users Discussing About Evam?

- [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for)

### 13. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies.


**Average Rating:** 4.6/5.0
**Total Reviews:** 766
**How Do G2 Users Rate Bloomreach?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Optimization:** 8.3/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.2/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind Bloomreach?**

- **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach)
- **Company Website:** https://www.bloomreach.com
- **Year Founded:** 2009
- **HQ Location:** Mountain View, CA
- **Twitter:** @bloomreach_tm (10,400 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 49% Mid-Market, 28% Small-Business


#### What Are Bloomreach's Pros and Cons?

**Pros:**

- Ease of Use (211 reviews)
- Features (182 reviews)
- Helpful (148 reviews)
- Customer Support (147 reviews)
- Intuitive (116 reviews)

**Cons:**

- Learning Curve (145 reviews)
- Limited Features (103 reviews)
- Missing Features (95 reviews)
- Learning Difficulty (87 reviews)
- Difficult Learning (75 reviews)


### What Do G2 Reviewers Say About Bloomreach?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Bloomreach, enabling seamless access to insights and effective marketing orchestration.
- Users appreciate the **intuitive ease of use** and powerful insights provided by Bloomreach’s reporting tools.
- Users appreciate the **intuitive segmentation and targeting** capabilities of Bloomreach, enhancing their customer engagement significantly.
- Users highly praise the **outstanding customer support** from Bloomreach, noting their responsiveness and helpfulness in every issue.
- Users find Bloomreach to have a **highly intuitive interface** , making it easy for teams to utilize effectively.

**Cons:**

- Users find the **steep learning curve** of Bloomreach frustrating, impacting efficiency and overall user-friendliness.
- Users find **limited features** in Bloomreach, particularly with searchable fields and email design options affecting overall capability.
- Users face **missing features** in Bloomreach, affecting searchable fields and report data downloads, necessitating workarounds.
- Users experience a **challenging learning curve** with Bloomreach, requiring time and support to navigate its complexity.
- Users find the **difficult learning curve** of Bloomreach challenging, requiring time and proper onboarding for effective use.

#### What Are Recent G2 Reviews of Bloomreach?

**"[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)"**

**Rating:** 4.0/5.0 stars
*— megan l.*

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543)

---

**"[Bloomreach Still Shines Years Later](https://www.g2.com/survey_responses/bloomreach-review-7757853)"**

**Rating:** 5.0/5.0 stars
*— Denise R.*

[Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853)

---


#### What Are G2 Users Discussing About Bloomreach?

- [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments

### 14. [OneSignal](https://www.g2.com/products/onesignal/reviews)
OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.


**Average Rating:** 4.7/5.0
**Total Reviews:** 1,195
**How Do G2 Users Rate OneSignal?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Optimization:** 8.9/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 9.0/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.7/10 (Category avg: 8.4/10)

**Who Is the Company Behind OneSignal?**

- **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal)
- **Company Website:** https://www.onesignal.com
- **Year Founded:** 2014
- **HQ Location:** San Mateo, California
- **Twitter:** @onesignal (5,546 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6424376/ (171 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Software Engineer, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Small-Business, 24% Mid-Market


#### What Are OneSignal's Pros and Cons?

**Pros:**

- Ease of Use (143 reviews)
- Notifications (114 reviews)
- Notification Features (105 reviews)
- Easy Setup (74 reviews)
- Automation (60 reviews)

**Cons:**

- Missing Features (33 reviews)
- Learning Curve (30 reviews)
- Limited Features (28 reviews)
- Expensive (21 reviews)
- Not Intuitive (15 reviews)


### What Do G2 Reviewers Say About OneSignal?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of OneSignal, finding setup and segmentation processes simple and efficient.
- Users value the **reliability and ease of use** of OneSignal for effective notification management and targeting.
- Users love the **easy setup and rich notification features** of OneSignal, enhancing engagement across multiple platforms.
- Users find the **easy setup** of OneSignal simplifies push notifications compared to traditional email campaigns.
- Users love the **seamless automation** of OneSignal, enabling quick and personalized communication effortlessly.

**Cons:**

- Users note a **lack of advanced features** in OneSignal, particularly in the free version compared to paid plans.
- Users feel the **learning curve is steep** , wishing for clearer tips and simpler setup for advanced features.
- Users find OneSignal lacking in **advanced features** , as many options are restricted to paid plans.
- Users note that the service can get **expensive** as additional features and customizations often require paid plans.
- Users find the setup process **not intuitive** , wishing for clearer tips and easier methods for advanced features.

#### What Are Recent G2 Reviews of OneSignal?

**"[All-in-One Messaging with Strong Segmentation and Real-Time Analytics](https://www.g2.com/survey_responses/onesignal-review-12952478)"**

**Rating:** 4.5/5.0 stars
*— Luciana S.*

[Read full review](https://www.g2.com/survey_responses/onesignal-review-12952478)

---

**"[Very nice](https://www.g2.com/survey_responses/onesignal-review-12977679)"**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679)

---


#### What Are G2 Users Discussing About OneSignal?

- [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 3 comments, 3 upvotes

### 15. [Storyly](https://www.g2.com/products/storyly/reviews)
Storyly is an AI-powered content experience platform for mobile commerce. Built for mobile-first engagement, it enables smart, goal-driven, and contextually-personalized content flows within apps and websites to guide customers toward meaningful actions. With a rich set of widgets and immersive content formats, Storyly makes it simple to deliver personalized, shoppable, and interactive experiences. Flexible placements and adaptive flows across the customer journey use behavioral data to select the right content and formats for each moment, driving more conversions, stronger retention and higher AOV. By living natively inside the mobile store, Storyly meets shoppers at the very moment of intent, helping brands capture attention, build stronger connections, and turn every session into growth. Storyly is trusted by over 400 brands in more than 40 countries, including but not limited to Sephora, Stradivarius, Idealo, Rossmann, Coca-Cola, Domino’s Pizza, Turkish Airlines, McDonald’s, NEXT, Swisscom, Coppel, Nestlé, William Hill, ING Bank, Pluxee, Zabka, and Flaconi. Headquartered in New York, USA, Storyly operates with offices in key global cities such as London, Amsterdam, and Istanbul, allowing it to maintain a broad reach and understanding of diverse market needs. By focusing on delivering personalized, interactive content experiences, Storyly stands out as a valuable tool for brands looking to enhance their mobile commerce strategies and drive growth in an increasingly competitive landscape. Recognitions: 💎 E-Commerce Personalization Momentum Leader in G2 2025 Fall Report 💎 Content Distribution Leader in G2 2025 Fall Report 💎 Mobile Marketing Leader in G2 2025 Fall Report 💎 Most Effective Mobile Marketing Platform and Most Effective eCommerce App Campaign in Effective Mobile Marketing Awards 2022


**Average Rating:** 4.7/5.0
**Total Reviews:** 277
**How Do G2 Users Rate Storyly?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Optimization:** 8.5/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.6/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.6/10 (Category avg: 8.4/10)

**Who Is the Company Behind Storyly?**

- **Seller:** [App Samurai](https://www.g2.com/sellers/app-samurai)
- **Company Website:** https://appsamurai.com
- **Year Founded:** 2016
- **HQ Location:** New York, US
- **Twitter:** @AppSamurai (5,376 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/app-samurai (71 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager
- **Top Industries:** Financial Services, Retail
- **Company Size:** 46% Mid-Market, 27% Enterprise


#### What Are Storyly's Pros and Cons?

**Pros:**

- Ease of Use (38 reviews)
- Customer Support (31 reviews)
- Features (26 reviews)
- Customer Engagement (25 reviews)
- Engagement (24 reviews)

**Cons:**

- Required Improvements (6 reviews)
- Complexity (5 reviews)
- Technical Issues (5 reviews)
- Complex Interface (4 reviews)
- Lack of Customization (4 reviews)


### What Do G2 Reviewers Say About Storyly?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of Storyly, appreciating its user-friendly interface and seamless integration capabilities.
- Users praise the **quick assistance from specialists** at Storyly, enhancing overall experience and support during integration.
- Users enjoy the **engaging in-app communication** and appreciate the ease of managing content with Storyly.
- Users value the **excellent customer engagement** capabilities of Storyly, enhancing interactions and providing dynamic content seamlessly.
- Users praise Storyly for its **exceptional engagement tools** , enabling dynamic content that enhances customer interaction and satisfaction.

**Cons:**

- Users highlight the need for **required improvements** in technical documentation and personalization for better implementation and clarity.
- Users find the **complexity** of Storyly burdensome, requiring excessive time and effort for updates and script preparation.
- Users face **technical issues** with integration efforts and bugs, which can hinder their overall experience with Storyly.
- Users find the **complex interface** of Storyly frustrating, citing unnecessary features and bugs that hinder usability.
- Users note a **lack of customization** options in Storyly, limiting the personalization needed for enhanced user experiences.

#### What Are Recent G2 Reviews of Storyly?

**"[Innovative Tech That Boosted Our Mobile App Engagement](https://www.g2.com/survey_responses/storyly-review-13110073)"**

**Rating:** 5.0/5.0 stars
*— Anas N.*

[Read full review](https://www.g2.com/survey_responses/storyly-review-13110073)

---

**"[Intuitive, Efficient, and Backed by a Truly Supportive Storyly Team](https://www.g2.com/survey_responses/storyly-review-13066429)"**

**Rating:** 5.0/5.0 stars
*— Rona I.*

[Read full review](https://www.g2.com/survey_responses/storyly-review-13066429)

---


#### What Are G2 Users Discussing About Storyly?

- [What is Storyly used for?](https://www.g2.com/discussions/what-is-storyly-used-for)

### 16. [indigitall](https://www.g2.com/products/indigitall/reviews)
indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com.


**Average Rating:** 4.8/5.0
**Total Reviews:** 430
**How Do G2 Users Rate indigitall?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Optimization:** 9.0/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 9.1/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 9.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind indigitall?**

- **Seller:** [indigitall](https://www.g2.com/sellers/indigitall)
- **Company Website:** https://indigitall.com
- **Year Founded:** 2013
- **HQ Location:** Spain
- **Twitter:** @indigitall (118 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/indigitall/ (96 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing, Journalist
- **Top Industries:** Telecommunications, Marketing and Advertising
- **Company Size:** 41% Mid-Market, 36% Small-Business


#### What Are indigitall's Pros and Cons?

**Pros:**

- Ease of Use (43 reviews)
- Helpful (38 reviews)
- Customer Support (27 reviews)
- Useful (27 reviews)
- Automation (26 reviews)

**Cons:**

- Learning Curve (16 reviews)
- Steep Learning Curve (10 reviews)
- Feature Complexity (9 reviews)
- Integration Issues (8 reviews)
- Not Intuitive (7 reviews)


### What Do G2 Reviewers Say About indigitall?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find indigitall incredibly **easy to use** , with intuitive navigation and efficient campaign management across multiple channels.
- Users appreciate the **helpful support team** of Indigitall, enhancing confidence and simplifying daily tasks effectively.
- Users commend the **responsive customer support** of Indigitall, appreciating quick and helpful answers to their queries.
- Users find Indigitall **highly useful** for client communication, enabling effective digital campaigns with real-time analysis and support.
- Users praise Indigitall for its **smart automation** , which significantly enhances communication and boosts audience engagement.

**Cons:**

- Users note a **learning curve** for advanced features, suggesting clearer guidance could enhance the experience for beginners.
- Users note a **steep learning curve** with Indigitall, which can challenge those new to advanced features and tools.
- Users note that **feature complexity** can be overwhelming initially, especially for smaller teams without technical experience.
- Users find the **integration issues** with Salesforce Marketing Cloud and other tools to be cumbersome and complex.
- Users find the platform **not intuitive** , noting that clearer guidance and error messages would enhance the experience.

#### What Are Recent G2 Reviews of indigitall?

**"[This application makes my work easier.](https://www.g2.com/survey_responses/indigitall-review-13075442)"**

**Rating:** 5.0/5.0 stars
*— LUIS D.*

[Read full review](https://www.g2.com/survey_responses/indigitall-review-13075442)

---

**"[Intuitive, effective, and fast](https://www.g2.com/survey_responses/indigitall-review-13072568)"**

**Rating:** 5.0/5.0 stars
*— Alejandro  B.*

[Read full review](https://www.g2.com/survey_responses/indigitall-review-13072568)

---



### 17. [Vibes](https://www.g2.com/products/vibes/reviews)
Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).


**Average Rating:** 4.7/5.0
**Total Reviews:** 54
**How Do G2 Users Rate Vibes?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Optimization:** 8.6/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.3/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind Vibes?**

- **Seller:** [Vibes](https://www.g2.com/sellers/vibes)
- **Company Website:** https://www.vibes.com
- **Year Founded:** 1998
- **HQ Location:** Chicago, IL
- **Twitter:** @Vibes (6,372 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25830/ (395 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 52% Enterprise, 30% Mid-Market


#### What Are Vibes's Pros and Cons?

**Pros:**

- Helpful (20 reviews)
- Customer Support (19 reviews)
- Ease of Use (11 reviews)
- Implementation Ease (6 reviews)
- Intuitive (6 reviews)

**Cons:**

- Delays (2 reviews)
- Email Limitations (2 reviews)
- Expensive (2 reviews)
- Integration Issues (2 reviews)
- Lack of Integrations (2 reviews)


### What Do G2 Reviewers Say About Vibes?
*AI-generated summary from verified user reviews*

**Pros:**

- Users commend Vibes for its **helpful support and industry knowledge** , ensuring smooth integration and reliable assistance.
- Users value the **responsive customer support** from Vibes, praising their helpfulness and industry knowledge throughout the integration process.
- Users commend the **ease of use** of Vibes, highlighting its intuitive interface and seamless integration into workflows.
- Users commend the **implementation ease** of Vibes, noting smooth integration and exceptional support throughout the process.
- Users find Vibes to be **intuitive and user-friendly** , facilitating seamless experimentation and effective customer connections.

**Cons:**

- Users face **delays** due to the need for real-time updates and customization challenges with Vibes' integration.
- Users face **email limitations** with Vibes, lacking native integration and streamlined communication options for better workflows.
- Users find the **cost** of Vibes challenging, limiting their ability to fully utilize the program's features.
- Users face **integration issues** with Vibes, as it lacks native email functionality, limiting streamlined communication.
- Users find the **lack of integrations** with email platforms limits Vibes' effectiveness for multi-channel communication.

#### What Are Recent G2 Reviews of Vibes?

**"[Vibes is a valued partner enabling communication with our guests](https://www.g2.com/survey_responses/vibes-review-11592327)"**

**Rating:** 5.0/5.0 stars
*— Michael H.*

[Read full review](https://www.g2.com/survey_responses/vibes-review-11592327)

---

**"[Quick, Patient Support Team Makes Vibes a Joy to Use](https://www.g2.com/survey_responses/vibes-review-12872172)"**

**Rating:** 5.0/5.0 stars
*— Carissa H.*

[Read full review](https://www.g2.com/survey_responses/vibes-review-12872172)

---


#### What Are G2 Users Discussing About Vibes?

- [What is Vibes used for?](https://www.g2.com/discussions/what-is-vibes-used-for) - 1 comment

### 18. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.


**Average Rating:** 4.1/5.0
**Total Reviews:** 3,025
**How Do G2 Users Rate Adobe Marketo Engage?**

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10)
- **Optimization:** 8.4/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.3/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.6/10 (Category avg: 8.4/10)

**Who Is the Company Behind Adobe Marketo Engage?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,842 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, Marketing Operations Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 54% Mid-Market, 25% Enterprise


#### What Are Adobe Marketo Engage's Pros and Cons?

**Pros:**

- Ease of Use (193 reviews)
- Automation (185 reviews)
- Features (143 reviews)
- Integrations (131 reviews)
- Marketing Automation (120 reviews)

**Cons:**

- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)
- Not Intuitive (109 reviews)
- Complexity (100 reviews)
- Expensive (87 reviews)


### What Do G2 Reviewers Say About Adobe Marketo Engage?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency.
- Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly.
- Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness.
- Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively.
- Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly.

**Cons:**

- Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate.
- Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively.
- Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly.
- Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging.
- Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility.

#### What Are Recent G2 Reviews of Adobe Marketo Engage?

**"[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)"**

**Rating:** 4.0/5.0 stars
*— Lindsay C.*

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)

---

**"[The Most Powerful Marketing Operations & Automation Tool](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)"**

**Rating:** 5.0/5.0 stars
*— Robyn H.*

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)

---


#### What Are G2 Users Discussing About Adobe Marketo Engage?

- [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment
- [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes
- [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for)
- [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments
- [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments

### 19. [Salesmsg](https://www.g2.com/products/salesmsg/reviews)
𝗦𝗮𝗹𝗲𝘀𝗺𝘀𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘃𝗶𝘀𝗶𝗯𝗹𝗲, 𝘁𝗿𝗮𝗰𝗸𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹: 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗲𝘅𝘁 𝘁𝗼 𝗮 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽. Sales closes faster when every lead gets a response in under 60 seconds. Marketing runs SMS campaigns that actually get read, with a 98% open rate. Support handles more conversations without adding headcount. AI Agents work across every team and every stage of the funnel, responding, qualifying, routing, and following up automatically. It runs inside your CRM. Every text and call logs to the contact record automatically. Your team stays accountable and every manager sees exactly what's happening. What Salesmsg can do for your team: • Sales: automated first response, shared inbox, full rep visibility • Marketing: broadcasts, segmented campaigns, CRM-triggered sequences • Support: AI Agents that handle inbound 24/7, escalate when needed Real Results: • Cut daily recruiting work from 4 hours to 30 minutes with AI qualification • Dropped average lead response time from 27 to 21 minutes • Grew reps hitting quota from 3 to 13 after adding conversation visibility • 88% lift in response rate with AI Agents vs. manual follow-up Real conversations. Real results. That's how your team builds lasting customer relationships with Salesmsg.


**Average Rating:** 4.7/5.0
**Total Reviews:** 401
**How Do G2 Users Rate Salesmsg?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Optimization:** 8.8/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 7.0/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.8/10 (Category avg: 8.4/10)

**Who Is the Company Behind Salesmsg?**

- **Seller:** [Salesmsg](https://www.g2.com/sellers/salesmsg)
- **Company Website:** https://www.SalesMessage.com
- **Year Founded:** 2017
- **HQ Location:** Delray Beach, FL
- **Twitter:** @salesmsg (148 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/salesmsg/ (44 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, Sales
- **Top Industries:** Health, Wellness and Fitness, Real Estate
- **Company Size:** 68% Small-Business, 27% Mid-Market


#### What Are Salesmsg's Pros and Cons?

**Pros:**

- Ease of Use (141 reviews)
- Easy Communication (74 reviews)
- Easy Integration (66 reviews)
- Integrations (61 reviews)
- Customer Support (55 reviews)

**Cons:**

- Missing Features (25 reviews)
- Messaging Issues (22 reviews)
- Sending Issues (17 reviews)
- SMS Issues (17 reviews)
- Slow Loading (16 reviews)


### What Do G2 Reviewers Say About Salesmsg?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **ease of use** of Salesmsg, finding it intuitive and convenient for patient communication.
- Users find Salesmsg to facilitate **easy communication** , allowing effective interaction without disturbing patients too much.
- Users value the **easy integration** with HubSpot, enhancing communication and workflow efficiency in their sales processes.
- Users value the **seamless integration** of Salesmsg with HubSpot, enhancing communication and support efficiency.
- Users value the **responsive customer support** of Salesmsg, enhancing their overall experience and resolution of issues.

**Cons:**

- Users desire a **dark mode** and the ability to upload **large images** , noting these missing features improve usability.
- Users experience **messaging issues** with delivery and limitations, impacting their overall texting experience.
- Users experience **sending issues** with blank panels and lack of feedback on message delivery, impacting usability.
- Users report **SMS delivery issues** that can delay message viewing and cause unexpected calls during outgoing texts.
- Users find the **slow loading** of the mobile app frustrating, often leading to reliance on the desktop version.

#### What Are Recent G2 Reviews of Salesmsg?

**"[Salesmsg’s Intuitive Interface Makes Getting Started Effortless](https://www.g2.com/survey_responses/salesmsg-review-12949481)"**

**Rating:** 4.0/5.0 stars
*— Hannah G.*

[Read full review](https://www.g2.com/survey_responses/salesmsg-review-12949481)

---

**"[Easy-to-Navigate Platform with Regular Updates and Standout Support](https://www.g2.com/survey_responses/salesmsg-review-12509445)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Retail*

[Read full review](https://www.g2.com/survey_responses/salesmsg-review-12509445)

---


#### What Are G2 Users Discussing About Salesmsg?

- [What is Salesmsg used for?](https://www.g2.com/discussions/what-is-salesmsg-used-for)

### 20. [AppMetrica](https://www.g2.com/products/appmetrica/reviews)
AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about


**Average Rating:** 4.5/5.0
**Total Reviews:** 45
**How Do G2 Users Rate AppMetrica?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Optimization:** 8.3/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 10.0/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.5/10 (Category avg: 8.4/10)

**Who Is the Company Behind AppMetrica?**

- **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Year Founded:** 2004
- **HQ Location:** Dubai
- **LinkedIn® Page:** https://www.linkedin.com/company/yndxforapps (18 employees on LinkedIn®)
- **Ownership:** AppMetrica
- **Total Revenue (USD mm):** $218,344

**Who Uses This Product?**
- **Top Industries:** Computer Games, Information Technology and Services
- **Company Size:** 61% Small-Business, 30% Mid-Market


#### What Are AppMetrica's Pros and Cons?

**Pros:**

- Ease of Use (10 reviews)
- Easy Integrations (9 reviews)
- Easy Setup (8 reviews)
- Integrations (6 reviews)
- Analytics (5 reviews)

**Cons:**

- Missing Features (6 reviews)
- Reporting Issues (5 reviews)
- Inadequate Reporting (4 reviews)
- Search Difficulty (4 reviews)
- Inadequate Tracking (3 reviews)


### What Do G2 Reviewers Say About AppMetrica?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find AppMetrica's interface **easy to understand** , enabling quick learning and seamless application integration.
- Users find **easy integrations** with AppMetrica beneficial for tracking user metrics efficiently and effectively.
- Users appreciate the **easy setup** of AppMetrica, allowing quick integration and straightforward event tracking for mobile apps.
- Users appreciate the **easy API integrations** in AppMetrica, enabling straightforward event tracking and real-time data insights.
- Users appreciate the **user-friendly analytics** of AppMetrica, enabling effortless monitoring and insightful decision-making.

**Cons:**

- Users express concern over **missing features** in the mobile app compared to the desktop version, limiting functionality.
- Users face **reporting issues** with AppMetrica, struggling with limited report management and lack of intuitive UX.
- Users experience **inadequate reporting** in AppMetrica, facing issues like empty reports and limited customization options.
- Users face **search difficulties** with empty reports and challenging setup processes, complicating effective data management.
- Users experience **inadequate tracking** due to limited features on mobile and lack of ad network integration.

#### What Are Recent G2 Reviews of AppMetrica?

**"[Great product!](https://www.g2.com/survey_responses/appmetrica-review-10864475)"**

**Rating:** 4.5/5.0 stars
*— Inna K.*

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-10864475)

---

**"[Powerful and User-Friendly Mobile Analytics Tool](https://www.g2.com/survey_responses/appmetrica-review-11579285)"**

**Rating:** 4.0/5.0 stars
*— Rojan S.*

[Read full review](https://www.g2.com/survey_responses/appmetrica-review-11579285)

---


#### What Are G2 Users Discussing About AppMetrica?

- [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) - 1 comment

### 21. [Branch](https://www.g2.com/products/branch/reviews)
Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience.


**Average Rating:** 4.4/5.0
**Total Reviews:** 446
**How Do G2 Users Rate Branch?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Optimization:** 8.2/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.4/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind Branch?**

- **Seller:** [Branch](https://www.g2.com/sellers/branch-51b48ed1-3e6f-4f48-9ed7-9bac8ffd887d)
- **Company Website:** https://branch.io
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, California
- **Twitter:** @branchmetrics (9,442 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3813083/ (516 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, CEO
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 42% Small-Business, 33% Mid-Market


#### What Are Branch's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Customer Support (3 reviews)
- Easy Integrations (3 reviews)
- Link Tracking (3 reviews)
- Tracking Capabilities (3 reviews)

**Cons:**

- Poor Customer Support (2 reviews)
- Setup Issues (2 reviews)
- Complex Navigation (1 reviews)
- Complex Setup (1 reviews)
- Dashboard Issues (1 reviews)


### What Do G2 Reviewers Say About Branch?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Branch to be **easy to use** , enabling efficient link creation and integration across various campaigns.
- Users commend Branch for its **exceptional customer support** , consistently responsive and helpful in solving issues and driving innovations.
- Users appreciate the **easy integrations** of Branch, simplifying setup for developers and enhancing their overall experience.
- Users appreciate the **simplicity of link creation** with Branch, enabling efficient mobile tracking and campaign management.
- Users highlight the **powerful tracking capabilities** of Branch, streamlining link creation for effective marketing campaigns.

**Cons:**

- Users express frustration with **poor customer support** from Branch, hampering onboarding and issue resolution.
- Users report **complex setup issues** with Branch, compounded by inadequate customer support during onboarding.
- Users find **complex navigation** challenging, particularly when managing costs and adding new partners effectively.
- Users find the **initial setup complex** , which can be a barrier despite Branch's usefulness and convenience.
- Users face **dashboard issues** that complicate auditing tasks and seek improved search features for better functionality.

#### What Are Recent G2 Reviews of Branch?

**"[Stellar Support with Effective Attribution](https://www.g2.com/survey_responses/branch-review-9966634)"**

**Rating:** 4.5/5.0 stars
*— Kapil G.*

[Read full review](https://www.g2.com/survey_responses/branch-review-9966634)

---

**"[Accurate Attribution, Reliable Deep Linking, and Insightful Reporting](https://www.g2.com/survey_responses/branch-review-12923757)"**

**Rating:** 4.0/5.0 stars
*— Arvind K.*

[Read full review](https://www.g2.com/survey_responses/branch-review-12923757)

---



### 22. [WebEngage](https://www.g2.com/products/webengage/reviews)
WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.


**Average Rating:** 4.5/5.0
**Total Reviews:** 755
**How Do G2 Users Rate WebEngage?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Optimization:** 8.8/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.7/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind WebEngage?**

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** https://webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage (5,055 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (367 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Education Management
- **Company Size:** 55% Mid-Market, 27% Small-Business


#### What Are WebEngage's Pros and Cons?

**Pros:**

- Ease of Use (61 reviews)
- Analytics (47 reviews)
- Journey Creation (43 reviews)
- Helpful (42 reviews)
- Features (39 reviews)

**Cons:**

- Learning Curve (23 reviews)
- Slow Performance (20 reviews)
- Time-Consuming (17 reviews)
- Missing Features (16 reviews)
- Steep Learning Curve (14 reviews)


### What Do G2 Reviewers Say About WebEngage?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes.
- Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights.
- Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly.
- Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement.
- Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools.

**Cons:**

- Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively.
- Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient.
- Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient.
- Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
- Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate.

#### What Are Recent G2 Reviews of WebEngage?

**"[Events Analytics Makes Retention Insights Seamless](https://www.g2.com/survey_responses/webengage-review-12981114)"**

**Rating:** 4.5/5.0 stars
*— Marmik S.*

[Read full review](https://www.g2.com/survey_responses/webengage-review-12981114)

---

**"[WebEngage’s Strong Focus on Customer Retention and Engagement](https://www.g2.com/survey_responses/webengage-review-12980908)"**

**Rating:** 4.0/5.0 stars
*— Rohit J.*

[Read full review](https://www.g2.com/survey_responses/webengage-review-12980908)

---



### 23. [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews)
Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.


**Average Rating:** 4.2/5.0
**Total Reviews:** 178
**How Do G2 Users Rate Adobe Journey Optimizer?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Optimization:** 8.9/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.4/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind Adobe Journey Optimizer?**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,842 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 38% Small-Business, 33% Enterprise


#### What Are Adobe Journey Optimizer's Pros and Cons?

**Pros:**

- Ease of Use (62 reviews)
- Journey Management (61 reviews)
- Personalization (56 reviews)
- Personalization Services (56 reviews)
- Automation (53 reviews)

**Cons:**

- Learning Curve (77 reviews)
- Steep Learning Curve (51 reviews)
- Difficult Learning (34 reviews)
- Complexity (29 reviews)
- Difficult Setup (28 reviews)


### What Do G2 Reviewers Say About Adobe Journey Optimizer?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **ease of use** of Adobe Journey Optimizer, making complex customer journeys simple and intuitive.
- Users praise Adobe Journey Optimizer for its **real-time data integration and seamless cross-channel journey orchestration** , enhancing customer engagement effectively.
- Users value the **personalization features** of Adobe Journey Optimizer, enabling tailored real-time customer experiences across multiple channels.
- Users value the **personalization services** of Adobe Journey Optimizer, enabling timely and relevant customer interactions effortlessly.
- Users benefit from the **automation capabilities** of Adobe Journey Optimizer, enhancing efficiency in customer communication and experience.

**Cons:**

- Users find the **learning curve challenging** , especially for those new to the Adobe ecosystem and its features.
- Users find a **steep learning curve** in Adobe Journey Optimizer, making it challenging for new users to adapt.
- Users find the **difficult learning** curve steep, making the platform challenging for new and less technically savvy teams.
- Users find the platform to have a **complexity barrier** , making it challenging for new users and teams to navigate.
- Users face a **difficult setup** process for Adobe Journey Optimizer, requiring extensive training and technical skills for effective use.

#### What Are Recent G2 Reviews of Adobe Journey Optimizer?

**"[Streamlined Customer Insights with Easy Onboarding](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12921857)"**

**Rating:** 4.0/5.0 stars
*— Kevin A.*

[Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12921857)

---

**"[Flexible Journeys, Challenging Setup](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921)"**

**Rating:** 4.0/5.0 stars
*— Praney M.*

[Read full review](https://www.g2.com/survey_responses/adobe-journey-optimizer-review-12815921)

---



### 24. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.


**Average Rating:** 4.2/5.0
**Total Reviews:** 611
**How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Optimization:** 8.4/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 8.1/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** https://www.sap.com/
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,052 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Marketing Manager, CRM Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Mid-Market, 22% Small-Business


#### What Are SAP Engagement Cloud (formerly SAP Emarsys)'s Pros and Cons?

**Pros:**

- Ease of Use (76 reviews)
- Automation (56 reviews)
- Features (54 reviews)
- Helpful (45 reviews)
- Personalization (42 reviews)

**Cons:**

- Missing Features (40 reviews)
- Learning Curve (39 reviews)
- Difficult Learning (32 reviews)
- Limited Features (31 reviews)
- Not Intuitive (31 reviews)


### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management.
- Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch.
- Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies.
- Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness.
- Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively.

**Cons:**

- Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality.
- The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users.
- Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform.
- Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process.
- Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging.

#### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

**"[Powerful Marketing Automation with Some Learning Curve](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13093428)"**

**Rating:** 4.5/5.0 stars
*— Sheik B.*

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13093428)

---

**"[Intuitive and Comprehensive CRM & Marketing Solution](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12845065)"**

**Rating:** 4.5/5.0 stars
*— Arturo G.*

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12845065)

---


#### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

- [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for)

### 25. [D·engage](https://www.g2.com/products/d-engage/reviews)
D·ENGAGE: CUSTOMER EXPERIENCE FINALLY DONE RIGHT. Transform your data into meaningful customer experiences at the moments that matter most. Our Customer Experience Data Platform (CXDP) empowers marketers to deliver personalized, data-driven 1:1 engagement across every channel. The platform activates your data where it lives, powers AI-driven personalization, and executes through fully native channels. Cloud or on-premise, it adapts to your needs, providing a clear, seamless journey from data to revenue. GLOBAL TRUST. MEASURABLE RESULTS. We’re trusted by more than 200+ of the world's best brands in over 30 countries across Europe, MENA, LATAM and Asia. Brands such as Turkish Airlines, Acerto, Vodafone, Unilever, Toyota, BYD, Yves Rocher, Enterprise, Lexus, İş Bankası, and UBL trust us to connect data, personalize engagement, and achieve measurable results. OUR CAPABILITIES. D·engage gives you full control to build and activate campaigns instantly, powered by real-time segmentation and true 360° customer visibility. We remove complexity by unifying all your customer data, insights, and actions in one platform. 1. True Data Foundation: the industries leading CDP Our data-first foundation powers everything we do. D·engage unifies every online and offline data point into a single, always up-to-date customer view. \> Activate data instantly with zero-effort integration, no replication. \> Build real-time 360° profiles across all data sources. \> Connect easily to Oracle, PostgreSQL, MS SQL, SAP HANA, BigQuery, and Redshift. \> Run in cloud or on-premise with full security. \> Create micro-segments and personalize in real time. 2. Realtime, 1:1 Personalization: the Channels Every channel in D·engage is built natively, allowing seamless, real-time engagement across every touchpoint - Email, SMS, WhatsApp, mobile push, web push, and on-site messaging. \> Omnichannel automation that connects every channel in one flow. \> Journey orchestration to design and automate personalized customer paths. \> Advanced analytics with unified dashboards and actionable insights. \> Flexible integrations with leading CRM, BI, and marketing tools. 3. AI-Driven Intelligence: Zeki AI Our Predictive AI - Zeki - anticipates customer behavior, recommends optimal next actions, and makes hyper-personalization smarter at every step. This ensures your campaigns are always intentional and profitable. Predictive AI (Zeki AI) that anticipates behaviors and optimizes campaigns in real time. THE COMPANY D·engage is backed by leading investors including TIBAS Ventures, with participation from Gelecek Etki VC (managed in partnership with Vestel Ventures and Tacirler Asset Management), Maxis, and the Türkiye Development Fund – Invest 101 Fund. Our headquarter is in London, supporting a global team and customer base across Europe, MENA, LATAM, and Asia. Visit Dengage.com


**Average Rating:** 4.6/5.0
**Total Reviews:** 133
**How Do G2 Users Rate D·engage?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Optimization:** 9.2/10 (Category avg: 8.4/10)
- **Integrations - Mobile Marketing:** 9.1/10 (Category avg: 8.5/10)
- **Campaign Analysis:** 9.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind D·engage?**

- **Seller:** [D·engage](https://www.g2.com/sellers/d-engage)
- **Company Website:** https://dengage.com/
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **Twitter:** @DengageGlobal (53 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dengage/ (148 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Apparel & Fashion, Marketing and Advertising
- **Company Size:** 41% Small-Business, 40% Mid-Market


#### What Are D·engage's Pros and Cons?

**Pros:**

- Ease of Use (58 reviews)
- Customer Support (39 reviews)
- Helpful (33 reviews)
- Customer Engagement (26 reviews)
- User-Friendly (25 reviews)

**Cons:**

- Learning Curve (23 reviews)
- Limited Features (15 reviews)
- Missing Features (10 reviews)
- Inadequate Reporting (9 reviews)
- Poor Customer Support (9 reviews)


### What Do G2 Reviewers Say About D·engage?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **user-friendly interface** of D·engage, making it easy to implement comprehensive marketing strategies.
- Users commend the **responsive and helpful customer support** of D·engage, enhancing campaign optimization and overall experience.
- Users find D·engage's **comprehensive solutions** and responsive support essential for optimizing digital marketing efforts.
- Users appreciate the **effective customer engagement** capabilities of D·engage, enhancing communication and driving successful marketing strategies.
- Users love the **user-friendly interface** of D·engage, which enhances their overall experience and simplifies tasks.

**Cons:**

- Users find the **learning curve steep** , as building segments and the interface can be quite challenging initially.
- Users find D·engage has **limited features** , particularly in WhatsApp integration and onsite personalization capabilities.
- Users experience **missing features** in D·engage, particularly with integration and data processing delays affecting functionality.
- Users feel that the **reporting dashboard needs improvement** and lacks depth in customization and results.
- Users experience **slow customer support** , often needing to resolve issues independently, which impacts their overall experience.

#### What Are Recent G2 Reviews of D·engage?

**"[Powerful Omnichannel Engagement and Personalization with D·engage](https://www.g2.com/survey_responses/d-engage-review-13112522)"**

**Rating:** 4.5/5.0 stars
*— Dharamveer p.*

[Read full review](https://www.g2.com/survey_responses/d-engage-review-13112522)

---

**"[5 years, 3 implementations: journey builder and remote segments stood out](https://www.g2.com/survey_responses/d-engage-review-13070856)"**

**Rating:** 5.0/5.0 stars
*— Alperen D.*

[Read full review](https://www.g2.com/survey_responses/d-engage-review-13070856)

---


#### What Are G2 Users Discussing About D·engage?

- [What is D·engage used for?](https://www.g2.com/discussions/what-is-d-engage-used-for) - 1 comment, 1 upvote


## What Is Mobile Marketing Software?

[Marketing Software](https://www.g2.com/categories/marketing)

## What Software Categories Are Similar to Mobile Marketing Software?

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)
- [Push Notification Software](https://www.g2.com/categories/push-notification)
- [Personalization Engines](https://www.g2.com/categories/personalization-engines)
- [Personalization Software](https://www.g2.com/categories/personalization)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---

## How Do You Choose the Right Mobile Marketing Software?

### What You Should Know About Mobile Marketing Software

### What is Mobile Marketing Software?

Mobile marketing software empowers brands to reach their targeted audience through various mobile devices (i.e. smartphones, tablets). Many businesses utilize mobile marketing software due to consumers’ increased use of mobile devices. The first mobile marketing campaigns started before smartphones were even invented with the use of [SMS marketing](https://www.g2.com/categories/sms-marketing). Mobile marketing increased with the emergence of smartphones and in-app messaging.

Mobile marketing leverages [location based marketing](https://www.g2.com/categories/location-based-marketing) data to deliver timely and relevant messaging to consumers. This software often utilizes [geo-fencing software](https://www.g2.com/categories/geofencing) as well. For example, marketers can target messages to consumers at a trade show they’re visiting or with a push notification on people’s smartphones.

Key Benefits of Mobile Marketing Software

- Delivers highly personalized messages at scale
- Segments target audiences based on real-time data based on individual’s actions
- Creates unique marketing experiences across multiple channels, including push notifications, in-app messages, email, SMS, and more

### Why Use Mobile Marketing Software?

**Reach —** It’s important for marketers to utilize mobile marketing software as consumers constantly use their mobile devices. Mobile marketing tactics can increase brand awareness, drive new revenue, and prompt new traffic to a business’s website. Another prominent reason marketers use mobile marketing software is to reach consumers in specific locations. For example, this software enables marketers to send a push notification for a coupon while a consumer is in or near a physical store.

**Personalization —** Marketers can send personalized marketing messages to consumers through their mobile devices. Mobile devices are a great way to build a personal connection with consumers by delivering push notifications or in-app messaging based on what they actually do on their mobile device.

**Timely —** With the use of mobile marketing software, marketers can deliver timely, relevant mobile messaging by using geo-fencing or beacon technology. Mobile marketing campaigns can be targeted based on precise location such as an aisle in a grocery store.

### Who Uses Mobile Marketing Software?

**Marketers —** Marketers predominantly use mobile marketing software. They use this software to connect mobile campaigns with other marketing channels. Marketers can use this software to respond to real-time customer behavior through an abundance of channels including apps or optimized websites.

**Digital marketing agencies —** If a business doesn't have a dedicated marketing team, or wants to outsource its digital marketing efforts, hiring a digital marketing agency to utilize mobile marketing software is an option. Digital marketing agencies provide expertise and allow businesses to strategically focus on other areas of growth. These types of agencies manage mobile marketing software and campaigns, social media campaigns, and SEO strategies.

### What is the best mobile marketing software for startups?

Based on expert G2 reviews, these are some of the top Mobile Marketing software for startups:

- [Insider](https://www.g2.com/products/insider/reviews)
- [Braze](https://www.g2.com/products/braze/reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews)

These mobile marketing software offers a balance of affordability, ease of use, and features that can support growth strategies at any scale. These apps are also adaptable across smartphones and tablets for cross-device and cross-channel data analysis.

### What's the best tool for mobile marketing in retail?

Depending on your or the company's specific needs, G2 offers a variety of options for mobile marketing platforms for retail businesses. Some of these top contenders are:

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews): This app provides attribution and marketing analytics, user acquisition tracking, fraud protection, and app integration.
- [OneSignal](https://www.g2.com/products/onesignal/reviews): Features push notifications, SMS and in-app messaging, segmentation, A/B testing, and campaign analytics.
- [Iterable](https://www.g2.com/products/iterable/reviews): Offers omnichannel campaign analytics, A/B testing, user profile journey mapping, and user acquisiton tracking.

These mobile marketing tools have one of the best capabilities for retail businesses.

### Kinds of Mobile Marketing Software

Marketers can reach consumers on their mobile devices in a variety of ways. There are an abundance of mobile marketing software options that businesses can us, this might depend on what marketing channel they want to use.

**SMS marketing software —** SMS marketing software enables companies to plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, users can send numerous promotional text messages with one click. This functionality enables businesses to easily gain a large number of new subscribers.

[**Push notification software**](https://www.g2.com/categories/push-notification) **—** Push notification software helps businesses send messages directly to a customer’s mobile device and provides consumers with important alerts or updates. These solutions are typically used by marketing teams that must send a specific call to action. Calls to action can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser.

**In-app messaging software —** This type of software, and all kinds of mobile marketing software, can be used for re-engagement purposes, but can also be used to enhance users’ experiences. An example of in-app messaging could be sending messages that remind consumers of a limited offer or other special event taking place.

### Mobile Marketing Software Features

**Audience segmentation —** This feature identifies the most granular audience segments based on actions, inactions, and user properties. It helps companies engage users with relevant content based on specific attributes, behaviors, and events.

[**Proximity marketing**](https://www.g2.com/categories/mobile-marketing/f/proximity-marketing) **—** Proximity marketing features collect real-time, geo-location data on mobile users to customize relevant campaigns based on location.

**A/B testing —** A/B testing features enable businesses to test, measure, and optimize mobile marketing campaigns on a variety of different elements such as content, timing, and other valuable metrics.

**Campaign analytics —** This feature measures and attributes the impact and effectiveness of mobile marketing campaigns and displays those results in graphs and reports.

**Two-way text messaging —** This type of messaging facilitates two-way text messaging to encourage consumer engagement and loyalty. This feature encourages consumer engagement because it prompts consumers to reply back to the original message.

Other Features of Mobile Marketing Software: [Bulk SMS Capabilities](https://www.g2.com/categories/mobile-marketing/f/bulk-sms), [Campaign Analysis Capabilities](https://www.g2.com/categories/mobile-marketing/f/campaign-analysis), [Push Notifications Capabilities](https://www.g2.com/categories/mobile-marketing/f/push-notifications)

### Trends Related to Mobile Marketing Software

**5G —** 5G has brought increased speed and responsiveness. 5G can provide fixed wireless access, meaning consumers don’t need a fixed-line broadband connection. With the increased capabilities of 5G, consumers can use the same connection for devices in their home that they use for their mobile devices. This enables marketers to connect even more with consumers in real time and use this data to optimize their mobile, location-based marketing strategies.

**Extended reality —** Extended reality, which includes augmented reality (AR) and virtual reality (VR), allows marketers to create immersive experiences for consumers. Marketers can implement these experiential strategies on mobile devices to bring products and services to life.

**Video marketing —** Mobile video is expected to increase as CTV (connected TV) and OTT (over-the-top) programming increases. CTV refers to any TV that connects to the internet to access information beyond regular cable television offerings. OTT content is used on the internet with the support of multisystem operators. Marketers can use videos on mobile devices to help consumers easily digest information while on the go.

### Potential Issues with Mobile Marketing Software

**Attribution —** It can be challenging for marketers to attribute success and ROI to specific mobile marketing campaigns. This makes it difficult for businesses to grow their mobile marketing efforts if they can’t track revenue, leads, and conversions that come from mobile marketing tactics. [Mobile attribution software](https://www.g2.com/categories/mobile-attribution) can be used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software is based on an attribution window, or conversion window, which is the period of time a user’s action counts as having an impact on the decision for installation.

### Software and Services Related to Mobile Marketing Software

[**Location based marketing software**](https://www.g2.com/categories/location-based-marketing) **—** Location based marketing software helps companies implement marketing activities based on consumers’ geographic location. This type of marketing software uses consumer location data to display relevant messages to a highly-targeted audience.

[**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps raise awareness for customers and companies by alerting individuals to useful information such as an upcoming activity or action. Businesses can utilize this software to alert customers on their mobile devices of any noteworthy promotions currently taking place. This software can alert a company about a customer event and other information to help optimize customer service and increase sales.

[**Digital marketing services**](https://www.g2.com/categories/digital-marketing) **—** Digital marketing firms understand how each aspect of digital marketing can contribute to an organization’s goals and design their services with this in mind. Firms offering digital marketing services provide additional solutions focused on creating a strong web presence such as responsive website design, search engine optimization services (SEO), and overall online marketing strategy. Digital marketing services can focus on companies’ mobile marketing strategies to help them reach their target audiences in multiple ways on their mobile devices.

### Mobile Marketing Software FAQs

### Most Popular FAQs

#### Which mobile marketing software has the best reviews?

Based on verified user ratings across a wide volume of G2 reviews, these mobile marketing platforms consistently earn top marks for overall satisfaction:

- [Insider One](https://www.g2.com/products/insider-one/reviews) — A cross-channel mobile marketing platform recognized for its AI-powered segmentation, in-app messaging, and personalized push notification capabilities that help brands deliver contextually relevant experiences across web and mobile.
- [Braze](https://www.g2.com/products/braze/reviews) — A customer engagement platform widely adopted by growth-focused brands for its multichannel orchestration across push, SMS, email, and in-app messaging, with a flexible canvas builder that supports complex lifecycle automation.
- [Attentive](https://www.g2.com/products/attentive/reviews) — An SMS and email marketing platform praised for its conversational subscriber acquisition tools, high deliverability rates, and deep integration with e-commerce platforms that make it a go-to for revenue-driven mobile campaigns.
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — An all-in-one mobile engagement platform valued for combining behavioral analytics, audience segmentation, and multichannel campaign execution in a single interface built around improving mobile app retention and lifetime value.

#### How to create a mobile marketing strategy?

A mobile marketing strategy starts with a clear understanding of your audience, the mobile channels they use, and the specific actions you want them to take.

Begin by defining your mobile audience segments using behavioral and demographic data, then map the channels most relevant to each segment, including SMS, push notifications, in-app messaging, mobile email, or paid mobile advertising. Set measurable goals for each channel, such as opt-in growth, click-through rates, conversion events, or app retention benchmarks. Next, select a mobile marketing platform that supports the channels and automation capabilities your strategy requires. 

Build your messaging framework around the mobile moment. Short, direct copy with a single clear call to action works significantly better on mobile than content designed for desktop. Establish a testing cadence using A/B experiments on send timing, message copy, and audience segments to improve performance continuously. Finally, define how you will measure success at both the campaign and lifecycle levels, connecting mobile engagement metrics to revenue or retention outcomes.

#### Which mobile marketing software is preferred by e-commerce brands? 

E-commerce brands rely on mobile marketing platforms that connect directly to their storefront data, support high-volume transactional and promotional messaging, and drive measurable revenue outcomes through mobile channels.

- [Attentive](https://www.g2.com/products/attentive/reviews) — A dominant choice among e-commerce brands for SMS marketing, recognized for its subscriber list growth tools, abandoned cart and browse abandonment triggers, and strong integrations with Shopify, Klaviyo, and other e-commerce platforms.
- [MoEngage](https://www.g2.com/products/moengage/reviews) — An insights-led engagement platform used by e-commerce brands to orchestrate mobile push, SMS, and in-app campaigns based on real-time behavioral signals, with AI-driven recommendations that increase conversion at key purchase moments.
- [Storyly](https://www.g2.com/products/storyly/reviews) — A mobile engagement platform that embeds interactive story and video content directly into ecommerce apps, helping brands increase product discovery, reduce time to purchase, and improve app session depth.
- [Listrak](https://www.g2.com/products/listrak/reviews) — A retail-focused mobile and email marketing platform built for e-commerce, offering SMS, email, and identity resolution tools that retailers use to recover abandoned sessions, grow subscriber lists, and drive repeat purchases.

#### What are the leading apps for mobile marketing automation?

The strongest mobile marketing automation platforms go beyond basic scheduling to support behavioral triggers, cross-channel journey orchestration, and dynamic audience segmentation that delivers the right message at the right mobile moment.

- [Braze](https://www.g2.com/products/braze/reviews) — Widely regarded as a leading mobile marketing automation platform, Braze offers a visual canvas builder for multi-step journey automation across push, SMS, email, and in-app channels, with real-time event triggers and intelligent delivery timing.
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — A behavior-driven messaging automation platform praised for its flexible event-based trigger system, branching workflow logic, and strong developer-friendly API that allows product and marketing teams to build highly customized mobile engagement automations.
- [Iterable](https://www.g2.com/products/iterable/reviews) — A cross-channel marketing automation platform used by consumer brands for lifecycle campaign orchestration, offering mobile push, SMS, in-app, and email automation with data-rich audience building tools and drag-and-drop journey mapping.
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — A widely adopted push notification and in-app messaging platform recognized for its ease of implementation, real-time segmentation, and automated delivery optimization that makes mobile messaging automation accessible to teams of any size.

#### What are common mobile marketing mistakes?

The most common mobile marketing mistakes stem from treating mobile as a scaled-down version of desktop marketing rather than as a distinct channel with its own user behavior, attention patterns, and technical constraints.

- Sending too frequently without behavioral context is the most-cited issue; users opt out when messages arrive at irrelevant times rather than in response to signals like cart abandonment or app inactivity. 
- Over-reliance on a single channel, such as push notifications alone, misses users who have disabled app alerts or primarily engage via SMS or email. 
- Poor personalization, sending the same message to an entire list rather than to behaviorally defined segments, consistently underperforms targeted campaigns and erodes subscriber trust. 
- Neglecting to optimize for mobile rendering is another common failure, particularly for email campaigns, where images, buttons, and text that display correctly on desktop break the experience on a 375px screen. 
- Finally, many teams measure mobile marketing performance using open and click rates alone rather than connecting campaign activity to downstream outcomes like purchase conversion, subscription renewal, or long-term retention, which are the metrics that actually reflect whether mobile marketing is working.

### Small Business FAQs

#### What is the most affordable mobile marketing software for SMBs?

For operators evaluating [small business mobile marketing software](https://www.g2.com/categories/mobile-marketing/small-business), the strongest affordable platforms deliver core SMS, push, and email capabilities with transparent per-message or flat-rate pricing that keeps costs predictable as subscriber lists grow.

- [Textedly](https://www.g2.com/products/textedly/reviews) — A straightforward SMS marketing platform built for small businesses, offering simple list management, keyword opt-in tools, and scheduled messaging at a price point that accommodates tight marketing budgets without sacrificing core functionality.
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — A multi-channel marketing platform that small businesses use for SMS, email, web push, and chatbot campaigns from a single affordable subscription, with a free tier that allows early-stage teams to get started without upfront commitment.
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — A push notification and in-app messaging platform with a generous free tier widely used by small businesses and app developers, offering real-time segmentation, automated notifications, and A/B testing at no cost for most SMB-scale deployments.
- [Textline](https://www.g2.com/products/textline/reviews) — A business SMS platform designed for small teams managing two-way customer conversations, offering shared inbox texting, scheduled campaigns, and contact management at pricing accessible to single-location and local businesses.

#### What is the best mobile marketing software for startups?

Startups need mobile marketing software that implements quickly, integrates with modern tech stacks, and scales from early-stage list sizes without requiring a dedicated marketing operations team. Browse the full [small business mobile marketing software](https://www.g2.com/categories/mobile-marketing/small-business) category on G2 to compare top-rated options.

- [Customer.io](https://www.g2.com/products/customer-io/reviews) — A behavior-driven messaging platform popular with product-led startups for its event-based automation, clean API, and the ability to build sophisticated mobile and email lifecycle campaigns without a large marketing team.
- [Salesmsg](https://www.g2.com/products/salesmsg/reviews) — A two-way business SMS platform that startup sales and support teams use to engage leads and customers through conversational text messaging, with CRM integrations and automated follow-up sequences that keep pipelines moving.
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — An interactive content marketing platform that startups use to build mobile-optimized quizzes, calculators, and assessments that generate qualified leads and capture first-party data without requiring developer resources.
- [Flowcode](https://www.g2.com/products/flowcode/reviews) — A QR code and mobile landing page platform that startups use to bridge offline and online marketing touchpoints, enabling quick mobile-first campaign launches with scan tracking and conversion analytics built in.

#### Which mobile marketing software is the most user-friendly for startups?

Ease of use is critical for lean startup teams where marketers wear multiple hats and have limited time for onboarding. These platforms earn the highest usability marks from small-team users.

- [Textedly](https://www.g2.com/products/textedly/reviews) — Consistently cited for its clean, no-friction interface, with startup teams regularly noting they were sending their first SMS campaign within minutes of signing up and without any training or support.
- [Salesmsg](https://www.g2.com/products/salesmsg/reviews) — Startup users highlight how intuitively the platform mirrors familiar messaging apps, making adoption immediate for sales and support reps who need to start texting customers without a learning curve.
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — Praised for its guided campaign builder and accessible interface that helps startup marketers create and launch mobile email and SMS campaigns without needing prior marketing automation experience.
- [WebEngage](https://www.g2.com/products/webengage/reviews) — Startup users appreciate WebEngage's visual journey builder and pre-built automation templates that allow small teams to get behavioral mobile campaigns running quickly without custom development or lengthy setup.

#### What is the best-rated mobile marketing service for small businesses?

Small businesses benefit most from mobile marketing platforms that combine strong satisfaction ratings with practical support, reliable deliverability, and feature sets that match the scale and complexity of growing teams. Explore the full [small business mobile marketing software](https://www.g2.com/categories/mobile-marketing/small-business) category on G2 to compare options.

- [Attentive](https://www.g2.com/products/attentive/reviews) — Earns strong marks from small business users for its responsive account support, high SMS deliverability, and guided onboarding that helps growing brands build and engage subscriber lists from day one.
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — Small business mobile app owners rate CleverTap highly for its practical segmentation tools, in-app messaging capabilities, and customer success resources that help lean teams improve retention without data science expertise.
- [Storyly](https://www.g2.com/products/storyly/reviews) — Receives high satisfaction scores from small business users for the ease of embedding interactive stories into their mobile apps and the visible impact on engagement metrics shortly after implementation.
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — A full-stack mobile and email engagement platform praised by small business users for combining push, SMS, in-app, and email channels with AI-driven send-time optimization and strong onboarding support.

#### What is the best mobile marketing software for small e-commerce businesses?

Small e-commerce businesses need mobile marketing tools that connect directly to their store data, automate revenue-recovery campaigns like abandoned cart sequences, and grow their SMS and email subscriber lists without requiring a dedicated marketing operations team.

- [Listrak](https://www.g2.com/products/listrak/reviews) — A retail-focused platform that small e-commerce teams use for SMS and email marketing with built-in identity resolution, triggered abandonment flows, and list growth tools designed to drive repeat purchase from mobile shoppers.
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — An e-commerce-friendly marketing platform that small online retailers use for mobile-optimized email and SMS campaigns, with native integrations to Shopify, Magento, and WooCommerce that sync customer and purchase data automatically.
- [WebEngage](https://www.g2.com/products/webengage/reviews) — Enables small e-commerce brands to run multi-channel mobile engagement across push, SMS, and in-app channels based on real-time purchase and browse behavior, with conversion-focused automation templates built for online retail use cases.
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — A cost-effective multi-channel platform that budget-conscious e-commerce SMBs use to run SMS, email, and web push campaigns from a single interface, with automation processes that handle transactional and promotional messaging without separate tools.

### Enterprise FAQs

#### What is the best-rated mobile marketing software for tech enterprises?

Technology enterprises need [enterprise mobile marketing software](https://www.g2.com/categories/mobile-marketing/enterprise) with robust APIs, real-time data infrastructure, and integration ecosystems that connect mobile engagement to broader martech and analytics stacks. These platforms earn the highest marks from large-scale enterprise buyers.

- [Braze](https://www.g2.com/products/braze/reviews) — A leading enterprise mobile engagement platform built for tech organizations, offering a real-time data streaming architecture, developer-grade API, and scalable cross-channel orchestration that supports billions of messages per month across global deployments.
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — The industry standard for mobile attribution and marketing analytics in tech enterprises, trusted for its accurate measurement of campaign performance across paid, organic, and owned channels with a strong privacy-compliant data infrastructure.
- [MoEngage](https://www.g2.com/products/moengage/reviews) — An insights-led engagement platform adopted by enterprise tech teams for its AI-driven audience segmentation, predictive analytics, and cross-channel campaign automation that reduces engineering dependency for complex mobile engagement processes.
- [Airship](https://www.g2.com/products/airship/reviews) — A mobile experience platform with a deep push notification and in-app messaging infrastructure, recognized by enterprise tech teams for its data activation capabilities, no-code experience editor, and long track record of enterprise-scale reliability.

#### What is the most reliable mobile marketing software tool for enterprises?

Enterprise buyers prioritize platform uptime, message deliverability at scale, and consistent data accuracy — particularly when mobile campaigns are tied directly to revenue events, compliance requirements, or time-sensitive customer communications.

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — A widely trusted enterprise marketing platform recognized for its robust infrastructure, enterprise-grade security, and compliance certifications, giving large organizations confidence in platform reliability for mission-critical mobile and email campaigns at scale.
- [Insider One](https://www.g2.com/products/insider-one/reviews) — Enterprise users cite Insider's consistent platform availability and predictable performance across high-volume mobile push, SMS, and in-app campaigns as a core reason for long-term adoption in complex, multi-market deployments.
- [Vibes](https://www.g2.com/products/vibes/reviews) — A mobile marketing platform built for enterprise brands requiring carrier-grade SMS deliverability and a compliance infrastructure suited to regulated industries, trusted by large organizations for reliable transactional and promotional mobile messaging.
- [Branch](https://www.g2.com/products/branch/reviews) — The leading deep linking and mobile measurement platform for enterprise apps, recognized for the reliability of its attribution data and the accuracy of its linking infrastructure across iOS and Android at significant traffic volumes.

#### What is the best-reviewed mobile marketing software for enterprise app integration?

Integration depth is a core evaluation criterion for enterprise mobile marketing buyers managing complex martech stacks spanning attribution, CDPs, analytics, and data warehouse infrastructure. Explore the full [enterprise mobile marketing software](https://www.g2.com/categories/mobile-marketing/enterprise) category on G2 for in-depth integration comparisons.

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — Enterprise reviewers highlight AppsFlyer's extensive partner ecosystem, spanning ad networks, CDPs, data warehouses, and analytics platforms, as the primary reason for adoption in organizations that need mobile attribution data flowing into every part of their marketing stack.
- [Branch](https://www.g2.com/products/branch/reviews) — Recognized for its deep linking infrastructure that works reliably across every mobile surface — including email, paid ads, QR codes, and organic search, and integrates cleanly with MMPs, CDPs, and analytics tools in enterprise environments.
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — An enterprise commerce experience platform with strong integration capabilities across e-commerce platforms, CDPs, and marketing automation systems, enabling large retail and digital commerce organizations to unify mobile engagement with broader personalization infrastructure.
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — Enterprise teams recognize Netcore for its flexible integration framework that connects mobile push, email, SMS, and in-app channels to data warehouses, CRMs, and analytics platforms, reducing the number of point solutions required for full-funnel mobile engagement.

#### What is the best enterprise mobile push notification and in-app engagement platform?

Enterprise mobile push and in-app engagement requires platforms with sub-second message delivery, behavioral trigger precision, and scalable personalization infrastructure that holds up under high daily active user volumes. Browse the full [enterprise mobile marketing software](https://www.g2.com/categories/mobile-marketing/enterprise) category on G2 for detailed feature comparisons.

- [Airship](https://www.g2.com/products/airship/reviews) — A specialist in mobile push and in-app experience delivery, Airship's enterprise infrastructure supports billions of notifications per day with real-time behavioral triggers, no-code content editing, and a data activation layer that connects engagement signals to downstream analytics.
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — Enterprise mobile teams use CleverTap for its combination of behavioral analytics and push execution in a single platform, enabling data-driven notification campaigns that respond to in-app actions in real time without requiring separate analytics tools.
- [Braze](https://www.g2.com/products/braze/reviews) — Enterprise brands rely on Braze for sophisticated push and in-app orchestration across global user bases, with intelligent delivery timing, content personalization, and multi-variate testing capabilities that operate at scale without performance degradation.
- [Attentive](https://www.g2.com/products/attentive/reviews) — While primarily known for SMS, Attentive's enterprise in-app and push capabilities earn high marks from large consumer brands that need tightly coordinated mobile messaging across channels within a single engagement workflow.

#### What is the most scalable mobile marketing platform for an enterprise?

Scalability in enterprise mobile marketing means handling growing user populations, increasing message volumes, and expanding channel complexity without degrading performance, increasing engineering burden, or requiring platform migrations.

- [Insider One](https://www.g2.com/products/insider-one/reviews) — Enterprise teams across global markets use Insider for its ability to scale cross-channel mobile campaigns across millions of users with AI-powered segmentation that maintains personalization quality regardless of audience size or geographic complexity.
- [MoEngage](https://www.g2.com/products/moengage/reviews) — Enterprise brands in high-growth markets rely on MoEngage for its scalable engagement infrastructure, with AI-driven automation and predictive segmentation that allow large teams to expand mobile campaign sophistication without proportionally increasing operational overhead.
- [Vibes](https://www.g2.com/products/vibes/reviews) — A mobile marketing platform trusted by enterprise brands for carrier-grade SMS scalability, handling high-volume transactional and promotional message traffic with the compliance infrastructure required for regulated industries at a national scale.
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — An enterprise digital commerce platform with scalable mobile engagement architecture used by large retail and travel organizations that need to grow personalized mobile marketing programs in parallel with expanding product catalogs and customer bases.

**Last updated on April 24, 2026**



---
## What Are the Most Common Questions About Mobile Marketing Software?
*AI-generated · Last updated: June  3, 2026*
### Mobile Marketing platforms offering both email and SMS messaging in one cohesive integrated interface
According to verified users, platforms in this category stand out when email and SMS can be planned, launched, and measured from one workspace instead of separate tools. Recent reviewers repeatedly mention unified campaign management, shared segmentation, and the ability to build journeys that move across channels without extra manual work. Buyers also value fast setup, clear workflows, and the ability to reuse audiences across email, SMS, push, web, and app touchpoints. In the latest G2 reviews, this integrated approach is tied to faster execution, more consistent messaging, and better coordination across customer lifecycle campaigns, especially when teams need to personalize outreach without adding operational complexity.


### Which Mobile Marketing solutions deliver messages that users actually want to receive and engage with
Based on G2 reviews, a few products are repeatedly associated with relevant, personalized mobile messaging.

- [Insider One](https://www.g2.com/products/insider-one) — unified journeys with behavioral personalization.
- [Braze](https://www.g2.com/products/braze) — real-time triggers across key channels.
- [Attentive](https://www.g2.com/products/attentive) — SMS campaigns tied to timely offers.
- [Textedly](https://www.g2.com/products/textedly) — simple bulk texts with audience targeting.


### Which Mobile Marketing platforms avoid causing unsubscribe surges from poor personalization and messaging practices
Based on G2 reviews, these products are most often linked to targeted messaging and stronger audience control.

- [Braze](https://www.g2.com/products/braze) — personalization with quiet hours controls.
- [Attentive](https://www.g2.com/products/attentive) — segmented SMS and email journeys.
- [Insider One](https://www.g2.com/products/insider-one) — behavior-based messaging across channels.
- [CleverTap](https://www.g2.com/products/clevertap) — real-time segmentation for relevant outreach.


### What features define modern mobile marketing platforms
According to verified users, modern mobile marketing platforms are defined by segmentation, automation, and cross-channel journey building. In recent reviews, buyers consistently highlight the ability to trigger campaigns from customer behavior, personalize messages in real time, and manage email, SMS, push, in-app, and web touchpoints from a single system. Reviewers also point to audience management, A/B testing, analytics, and reusable templates as important for faster execution. Integration flexibility matters too, especially when teams want customer data, event tracking, and messaging workflows connected in one place. Across products in this category, the strongest themes are centralized orchestration, timely personalization, and less dependence on manual campaign work.


### How do teams use Mobile Marketing for customer journeys
G2 reviewers mention that teams use mobile marketing to build journeys around onboarding, re-engagement, abandoned browse or cart activity, promotions, reminders, and retention flows. Recent feedback often describes behavior-based triggers that send the next message when a user installs an app, views a product, completes a purchase step, or becomes inactive. Teams also use these workflows to coordinate messages across SMS, email, push, in-app, and web channels so communication feels connected instead of repetitive. Buyers repeatedly value journey tools that reduce manual work, speed up campaign launches, and make it easier to deliver the right message at the right time based on actual customer actions.