
The multichannel setup in one place: email, web push, and chatbots without stitching together three tools. The automation builder (Automation 360) is visual and quick to learn, so I can launch a trigger-based nurture flow in an afternoon instead of waiting on dev. Pricing is fair for small and mid-size teams, and the free tier is enough to test a hypothesis before committing budget. Templates are decent, and deliverability has been stable for us. Review collected by and hosted on G2.com.
Reporting is shallow if you’re used to proper attribution. You get opens and clicks, but connecting campaigns to pipeline or revenue means exporting data or using a separate BI layer. Review collected by and hosted on G2.com.