G2

Do Tan L.

Playable ads Developer

Small-Business (50 or fewer emp.)

10/26/2026

"Accurate Real-Time Attribution and Reporting in One Powerful Dashboard"

5/5

What do you like best about Adjust?

What I like most about Adjust is its accurate, real-time attribution paired with strong reporting. The Datascape dashboard makes it easy to track and monitor user acquisition campaigns across multiple ad networks—like Google, Meta, and TikTok—all in one place. The attribution data feels reliable, the cohort analytics are intuitive to use, and the Fraud Prevention Suite does a solid job filtering out invalid traffic, which helps us avoid wasted spend and save a meaningful amount of our ad budget. Review collected by and hosted on G2.com.

What do you dislike about Adjust?

The pricing model can be quite steep, especially for smaller teams or early-stage startups scaling their user acquisition. Additionally, the dashboard (Datascape) offers great depth, but the learning curve for configuring custom reports and multi-layered filters can be challenging for beginners without dedicated onboarding support. Review collected by and hosted on G2.com.

What problems is Adjust solving and how is that benefiting you?

Before implementing Adjust, aggregating data across multiple ad networks like Google, Meta, and various ad networks resulted in fragmented attribution and inaccurate ROI calculations. Adjust provides a unified source of truth for cross-channel mobile attribution and real-time cohort analytics. This enables us to accurately measure return on ad spend (ROAS), identify top-performing channels, reallocate budget effectively, and eliminate ad fraud with confidence. Review collected by and hosted on G2.com.