G2

Ganga R.

Chief Manager - Growth Marketing

Small-Business (50 or fewer emp.)

11/3/2026

"Makes Attribution and Reporting Easy for Marketers"

4.5/5

What do you like best about Singular?

1. It makes life easier for marketers by helping solve attribution challenges, especially in this digital age when the customer journey includes multiple touchpoints.

2. The support provided by the Singular team during onboarding and integration is seamless, and the process is easy to follow.

3. The dashboard UI/UX is straightforward and user-friendly. The ability to create customized reports helps drill down into the data as required. Review collected by and hosted on G2.com.

What do you dislike about Singular?

1. The platform should let users create custom metrics based on their specific business requirements, instead of having to reach out to the Singular team to have this set up.

2. There is occasional slowness when handling large datasets especially when having to download event & conversion export logs of long time duration Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

1. It automatically combines upper-funnel ad spend (clicks, impressions, cost) directly with bottom-funnel mobile metrics (installs, in-app purchases).

2. We were able to partner with affiliates after partnering with Singular. It has also solved for fraud detection - fake installs, bot traffic, and click injection in real time before they drain the ad budget. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: Seller invite