We use Manago AI with several clients from different industries, and its flexibility is what makes it work for all of them. Segmentation lets us split the database precisely by behavior and purchase history, and workflows combine email, SMS, web push and pop-ups into consistent communication. I also value the open API, which lets us adapt the platform to each client’s needs.

The agentic AI features are a real step forward. By connecting Manago AI to an AI agent, I can ask in plain language about campaign results, workflow performance, revenue or segment usage, and get answers straight from the account data. The agent pulls data from different modules and puts it together, so analysis and monthly client reporting that used to mean exporting and combining data by hand now take a fraction of the time. The platform keeps evolving, and the direction it’s heading with AI is very promising. Review collected by and hosted on G2.com.

With so many features, the learning curve is steep. Mastering the more advanced settings, such as segment logic, takes time, and some parts of the interface could be more intuitive. Review collected by and hosted on G2.com.