CPV Lab is a performance marketing tracker built for media buyers, affiliate marketers, performance agencies, ecommerce brands, and programmatic advertisers who need one place to track, test, optimize, and automate all their marketing.
Available as two versions:
- CPV Lab Pro - self-hosted, installed on your own server. Full data ownership. No click limits. No event caps.
- CPV One - cloud-hosted, managed by our team. Same features, no server setup required.
Both versions give you the same powerful tracking engine, the same integrations, and the same unlimited campaigns at a flat monthly price. No surprise charges. No per-click fees. No features locked behind enterprise tiers.
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One Dashboard for All Your Marketing Channels
CPV Lab tracks every traffic source in one central dashboard - paid search, paid social, native, push, pop, programmatic (DSP), email, organic, and affiliate networks. If you can add a link or a pixel to it, CPV Lab can track it.
Run campaigns across Meta, Google Ads, TikTok, Microsoft Ads, Snapchat, Taboola, Outbrain, RevContent, NewsBreak, PropellerAds, ExoClick, and 150+ other traffic sources. Track affiliate campaigns across ClickBank, MaxBounty, CJ Affiliate, ClickDealer, Digistore24, and 150+ affiliate networks. All data flows into one report.
Whether you manage a single product or dozens of client accounts, CPV Lab gives you the visibility to see what's working across every channel - not just inside each platform's walled garden.
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Track, Test, Optimize and Automate All Your Marketing
Track: Every click generates 30+ data points - traffic source, sub-ID, keyword, ad ID, placement, device type, OS, browser, country, region, city, ISP, carrier, and more. Track direct links, landing page funnels, multi-path campaigns, lead capture forms, email follow-up sequences, and landing page sequences. All campaign types, unlimited.
Test: Built-in split testing for landing pages, offers, ads, and traffic sources - all from a single tracking link. No separate testing tools required. MV Lab, included in Expert and Agency plans, adds multivariate testing on a single landing page without page duplication.
Optimize: Drill-down reports let you slice your data by any combination of dimensions - find the device, ISP, placement, or creative combination driving your best ROI. AI Smart Rotations automatically shift traffic toward better-performing variations. AI Page Validation catches landing page issues before they cost you conversions.
Automate: Connect CPV Lab to Make.com, n8n, and your own tools via REST API v2. Build automated reporting pipelines, campaign alerts, AI agent workflows, and custom dashboards using your real campaign data.
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Conversion API Integrations - Send Richer Signals to Your Ad Platforms
CPV Lab integrates with Meta, TikTok, Google Ads, Microsoft Ads, Snapchat, and Quora via their Conversion APIs. Conversions are sent server-side - bypassing browser cookies, iOS 14 restrictions, and ad blockers.
Expert and Agency plans add enriched signal support: pass email addresses, phone numbers, and custom parameters alongside each conversion event. Higher Event Match Quality scores on Meta and TikTok mean better audience matching, better algorithm optimization, and lower cost per conversion over time.
Automatic cost sync pulls ad spend data directly from Meta, Google Ads, TikTok, Microsoft Ads, Snapchat, RevContent, NewsBreak, Outbrain, and Taboola into your CPV Lab reports - so your ROI figures are always accurate without manual data entry.
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Cookieless Tracking - Built for a Privacy-First World
CPV Lab's S2S postback tracking records conversions server-to-server without any browser dependency. No cookies. No pixels that can be blocked. Works accurately on iOS, Safari, Firefox, and all privacy browsers.
For traffic sources that require no-redirect links - like Google Ads and Meta Ads - CPV Lab's direct tracking mode captures visit data via a first-party page script, keeping your tracking compliant and accurate.
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Built for Teams and Agencies
User access control lets you grant team members, freelancers, or clients access to specific campaigns only - nothing else. Expert plans support 5 user accounts with client-level permissions. Agency plans support 10 users and 100 custom tracking domains.
Multi-user tracking at a flat price means your tracking cost doesn't grow as your team grows.
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Why Marketers Switch to CPV Lab
From Voluum:
Voluum starts at $149/month with a 20-campaign limit and no free trial. CAPI access requires their most expensive tier. Users have reported unexpected billing charges and a strict no-refund policy. CPV Lab offers unlimited campaigns, a 14-day free trial, CAPI on Pro plans and above, and a money-back guarantee.
From RedTrack:
RedTrack users report SSL renewal issues and occasional duplicate cost data on Meta campaigns. CPV Lab offers both a self-hosted option (full server control, no SSL dependency on a third-party platform) and a cloud-hosted option with managed infrastructure. Cost sync accuracy is handled automatically via native API connections with no manual intervention.
From click-limit trackers:
Many trackers charge per click or per event - meaning your tracking bill grows as your campaigns scale. CPV Lab charges a flat monthly fee regardless of traffic volume. Run as much traffic as you want. Your cost stays predictable.
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Who Uses CPV Lab
Affiliate media buyers running paid campaigns across CPA networks, native, push, and social. Track clicks, conversions, and payout from every network in one dashboard.
Performance marketing agencies managing multiple client accounts. Separate campaigns per client, control what each team member or partner sees, and automate reporting via Make.com.
Ecommerce brands tracking ad spend and conversions across Google, Meta, TikTok, and email. CAPI integrations with enriched signals improve attribution accuracy across all channels.
Programmatic advertisers running DSP campaigns alongside search and social. Track programmatic spend, clicks, and conversions alongside every other channel in one unified report.
ClickBank and Digistore24 vendors who want visibility across affiliates, paid ads, and email campaigns simultaneously. See which affiliate, which campaign, and which traffic source is driving each sale. One dashboard for all their campaigns.
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Plans
**Starter** - For solo media buyers. Unlimited campaigns (Direct Link, Landing Page, Email Follow-Up), 20+ data points, S2S postback tracking, cookieless tracking, basic API, 1 user, 1 custom domain.
Pro - For professional advertisers. All campaign types unlimited, 30+ data points, full CAPI integrations (Meta, TikTok, Google, Microsoft, Snapchat, CJ Affiliate), automatic cost sync from 9 networks, AI features (CPV Copilot, AI Smart Rotations, AI Page Validation), full API, 5 custom domains.
Expert - For small teams. Everything in Pro + enriched CAPI signals, MV Lab multivariate testing, MV Lab AI Assistant, advanced API, 5 users with client permissions, 50 custom domains, priority support, live chat, 1-on-1 onboarding call, 1 custom automation workflow.
Agency - For agencies and ecommerce brands. Everything in Expert + 10 users, 100 custom domains, 3 onboarding calls, quarterly strategy call, 3 custom automation workflows.
All plans: unlimited events tracked, unlimited campaigns, free updates, 14-day free trial, money-back guarantee.
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Supported Integrations
Traffic sources: Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, ChatGPT Ads, Taboola, Outbrain, RevContent, NewsBreak, PropellerAds, ExoClick, ZeroPark, Mondiad, and 140+ more.
Affiliate networks: ClickBank, MaxBounty, CJ Affiliate, ClickDealer, Digistore24, CrakRevenue, Everflow, Mobidea, GiddyUp, 2Performant, and 140+ more.
Automation: Make.com (native app), n8n, REST API v2.
API Cost sync: Meta, Google Ads, TikTok, Microsoft Ads, Snapchat, RevContent, NewsBreak, Outbrain, Taboola.
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Self-Hosted or Cloud - Your Choice
CPV Lab Pro runs on your own Linux server. You own your data, control your infrastructure, and have no dependency on a third-party cloud. Installation is supported on recommended hosting partners, with free setup assistance available.
CPV One is the cloud-hosted version at cpvone.com. No server required. Sign up and start tracking within minutes. Same features, same integrations, managed infrastructure.
Both versions offer a 14-day free trial.
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cpvlab.pro | cpvone.com
Documentation: cpvlab.pro/docs
Support: support.cpvlab.pro
Average Rating: 4.9/5.0
Total Reviews: 11
How Do G2 Users Rate CPV Lab Pro?
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Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
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Data Collection: 9.4/10 (Category avg: 9.0/10)
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Multichannel Tracking: 7.2/10 (Category avg: 8.7/10)
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Campaign Insights: 9.4/10 (Category avg: 8.8/10)
Who Is the Company Behind CPV Lab Pro?
Who Uses This Product?
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Top Industries: Marketing and Advertising
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Company Size: 91% Small
What Do G2 Reviewers Say About CPV Lab Pro?
AI-generated summary from verified user reviews
Pros
- Users value the robust analytics of CPV Lab, enabling detailed insights that drive significant improvements in campaigns.
- Users praise the automation capabilities of CPV Lab Pro, significantly enhancing campaign efficiency and boosting conversions.
- Users highlight the bulk creation capabilities of CPV Lab Pro, streamlining campaign management and maximizing efficiency.
- Users value the efficient data management of CPV Lab Pro, enabling effortless optimization of campaigns and analytics.
- Users love the easy setup of CPV Lab Pro, enabling rapid bulk creation of landing pages and offers.
