Best Market Intelligence Software with Custom Research Sources Capabilities

Benefits of Market Intelligence Software with Custom Research Sources capabilities include: Allows users to make custom data collection queries
Below are the top-rated Market Intelligence Software with Custom Research Sources capabilities, as verified by G2’s Research team. Real users have identified Custom Research Sources as an important function of Market Intelligence Software. Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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11 Listings in Market Intelligence Available
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ZoomInfo Sales

(9,049)4.5 out of 5
Entry Level Price:Contact Us
1st Easiest To Use in Market Intelligence software
View top Consulting Services for ZoomInfo Sales
OverviewPros and Cons
Product Description

ZoomInfo Sales is a comprehensive sales execution solution designed to empower sales teams by transforming data into actionable insights within a single, unified platform. This innovative tool integra

Users: Account Executive, Sales Development Representative · Industries: Computer Software, Information Technology and Services · Market Segment: 48% Mid-Market, 26% Enterprise
User Sentiment

Users frequently mention the high accuracy of data, the ease of transferring contacts to Salesforce, and the powerful data enrichment capabilities, especially when integrated with Salesforce. Reviewers mentioned issues such as the high cost, inaccurate data, outdated contacts, and a clunky user interface.

Pros and ConsUser Satisfaction
ProsContact Information, Ease of Use, Data Accuracy, Features, Helpful
ConsInaccurate Data, Outdated Data, Outdated Contacts, Data Inaccuracy, Outdated Information
User SatisfactionSeller Details
ZoomInfo Sales features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.1
8.5
Data Sources
Average: 8.5
8.7
Advanced Data Collection
Average: 8.2
8.7
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2000
HQ Location
Vancouver, WA
Company Website
https://www.zoominfo.com/
Twitter
@ZoomInfo
LinkedIn® Page
https://www.linkedin.com/company/zoominfo/

Semrush

(3,326)4.5 out of 5
Entry Level Price:Free
4th Easiest To Use in Market Intelligence software
View top Consulting Services for Semrush
OverviewPros and Cons
Product Description

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary da

Users: Marketing Manager, Digital Marketing Manager · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 62% Small-Business, 27% Mid-Market
User Sentiment

Users frequently mention the ease of use, the wide range of features, and the ability to manage SEO tasks efficiently as key benefits of using Semrush. Users reported that the pricing can be high, especially for small businesses and startups, and the interface can be overwhelming for beginners due to the number of features available.

Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Keyword Research, Helpful, SEO Optimization
ConsExpensive, High Pricing, High Costs, Pricing Issues, Learning Curve
User SatisfactionSeller Details
Semrush features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
8.1
Data Sources
Average: 8.5
8.1
Advanced Data Collection
Average: 8.2
7.5
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2008
HQ Location
Boston, MA
Company Website
https://www.semrush.com
Twitter
@semrush
LinkedIn® Page
https://www.linkedin.com/company/2821922/
Ownership
NYSE: SEMR
Phone
1-855-814-4510
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Similarweb

(1,160)4.4 out of 5
Free trial available
6th Easiest To Use in Market Intelligence software
View top Consulting Services for Similarweb
OverviewPros and Cons
Product Description

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users: Account Manager, Account Executive · Industries: Marketing and Advertising, Retail · Market Segment: 40% Mid-Market, 32% Enterprise
User Sentiment

Users like Similarweb's user-friendly interface, detailed traffic breakdowns, and competitor comparison features, which provide valuable insights for strategic decision-making and content planning. Users experienced issues with data accuracy, particularly for smaller websites or niche markets, and found the free version quite limited, making it difficult to fully explore the platform without a paid plan.

Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Competitor Analysis, Traffic Analysis, Features
ConsData Inaccuracy, Inaccurate Data, Limited Features, Limited Data, Platform Limitations
User SatisfactionSeller Details
Similarweb features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.1
7.8
Data Sources
Average: 8.5
7.8
Advanced Data Collection
Average: 8.2
7.1
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2007
HQ Location
New York
Company Website
https://www.similarweb.com
Twitter
@SimilarWeb
LinkedIn® Page
https://www.linkedin.com/company/429838/
Ownership
NYSE: SMWB

Crunchbase

(401)4.4 out of 5
Entry Level Price:$99.00
7th Easiest To Use in Market Intelligence software
View top Consulting Services for Crunchbase
OverviewPros and Cons
Product Description

Crunchbase defines predictive intelligence for private markets. We turn our proprietary data into private company forecasts that help your team spot emerging opportunities long before the competition.

Users: Founder, Account Executive · Industries: Computer Software, Information Technology and Services · Market Segment: 56% Small-Business, 29% Mid-Market
User Sentiment

Users frequently mention the visibility Crunchbase provides into company growth signals, its real-time company and market data, and the ease of initial setup and use. Users mentioned that data accuracy and completeness can be an issue, with some company profiles not reflecting the latest updates, and the search filters can feel limited for very specific B2B targeting.

Pros and ConsUser Satisfaction
ProsEase of Use, Data Accuracy, Comprehensive Data, Comprehensive Information, Contact Information
ConsMissing Information, Outdated Information, Expensive, Outdated Data, Limited Data
User SatisfactionSeller Details
Crunchbase features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
8.0
Data Sources
Average: 8.5
8.0
Advanced Data Collection
Average: 8.2
7.8
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2007
HQ Location
San Francisco, CA
Company Website
https://www.crunchbase.com/
Twitter
@crunchbase
LinkedIn® Page
https://www.linkedin.com/company/3557157/

Crayon

(385)4.6 out of 5
View top Consulting Services for Crayon
OverviewPros and Cons
Product Description

Crayon is the Competitive Enablement Platform that helps revenue teams win more competitive deals by preparing sellers for the moments that determine outcomes. Every deal is made up of competitive

Users: Product Marketing Manager, Account Executive · Industries: Computer Software, Information Technology and Services · Market Segment: 61% Mid-Market, 30% Enterprise
Pros and ConsUser Satisfaction
ProsCompetitor Analysis, Communication, Competitive Intelligence, Competitor Insights, Customer Support
ConsPoor Integration
User SatisfactionSeller Details
Crayon features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.1
8.7
Data Sources
Average: 8.5
8.4
Advanced Data Collection
Average: 8.2
8.1
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2015
HQ Location
Boston, Massachusetts
Company Website
https://www.crayon.co/
Twitter
@Crayon
LinkedIn® Page
https://www.linkedin.com/company/4832174/

CB Insights

(16)4.4 out of 5
OverviewPros and Cons
Product Description

CB Insights provides market intelligence for high-stakes decisions. We track and compare the world’s companies. Our AI agents keep you a step ahead of competitors and disruption. From corporate st

Market Segment: 56% Small-Business, 31% Enterprise
Pros and ConsUser Satisfaction
ProsAI Technology, Competitor Insights, Chrome Extension, Daily Usage, Daily Use
ConsMissing Information, Inadequate Filtering, Limited Customization, Limited Data, Search Functionality
User SatisfactionSeller Details
CB Insights features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.1
6.7
Data Sources
Average: 8.5
10.0
Advanced Data Collection
Average: 8.2
8.3
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2009
HQ Location
New York, US
Company Website
https://www.cbinsights.com
Twitter
@CBinsights
LinkedIn® Page
https://www.linkedin.com/company/1140722/

PipeCandy

(35)4.3 out of 5
OverviewUser Satisfaction
Product Description

PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C

Industries: Computer Software, Information Technology and Services · Market Segment: 51% Mid-Market, 34% Small-Business
User SatisfactionSeller Details
PipeCandy features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
10.0
Data Sources
Average: 8.5
9.2
Advanced Data Collection
Average: 8.2
8.3
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2016
HQ Location
Walnut, CA
Company Website
https://www.pipecandy.com
Twitter
@PipeCandyHQ
LinkedIn® Page
https://www.linkedin.com/company/13180115/

aytm

(22)4.7 out of 5
Entry Level Price:Pay As You Go
OverviewPros and Cons
Product Description

aytm is a consumer insights and market research platform that combines survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting in a single system. Researchers, bran

Market Segment: 45% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsDecision Making, Ease of Use, Efficiency, Engagement, Flexibility
ConsComplexity, Difficult Learning, Expensive, Not User-Friendly
User SatisfactionSeller Details
aytm features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 9.1
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2009
HQ Location
Mt. Laurel, US
Company Website
https://aytm.com/
Twitter
@AskYTM
LinkedIn® Page
https://www.linkedin.com/company/aytm/

Lead411

(477)4.5 out of 5
Entry Level Price:$490.00
OverviewPros and Cons
Product Description

Lead411 is an Unlimited data provider that has the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within

Users: CEO, President · Industries: Information Technology and Services, Marketing and Advertising · Market Segment: 66% Small-Business, 21% Mid-Market
User Sentiment

Reviewers frequently mention the accuracy and reliability of the contact data, the ease of use, the real-time notifications about company changes, and the cost-effectiveness compared to other platforms. Users reported outdated contact details, especially in niche areas and smaller markets, limitations for deep enterprise needs, restrictions on the number of leads that can be exported without extra cost, and a user interface that can be difficult to navigate.

Pros and ConsUser Satisfaction
ProsContact Information, Ease of Use, Data Accuracy, Lead Generation, Accurate Data
ConsOutdated Contacts, Outdated Data, Inaccuracy, Outdated Information, Data Inaccuracy
User SatisfactionSeller Details
Lead411 features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.6
Data Sources
Average: 8.5
8.5
Advanced Data Collection
Average: 8.2
7.9
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
2001
HQ Location
Boulder, Colorado
Company Website
https://www.lead411.com
Twitter
@lead411
LinkedIn® Page
https://www.linkedin.com/company/335997/

Diffbot

(29)4.9 out of 5
Entry Level Price:$0 14 days free
OverviewUser Satisfaction
Product Description

Diffbot provides a suite of products built to turn unstructured data from across the web into structured, contextual databases. Diffbot's products are built off of cutting-edge machine vision and natu

Industries: Computer Software, Information Technology and Services · Market Segment: 76% Small-Business, 17% Mid-Market
User SatisfactionSeller Details
Diffbot features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.1
10.0
Data Sources
Average: 8.5
8.3
Advanced Data Collection
Average: 8.2
0.0
No information available
Seller Details
Year Founded
2011
HQ Location
Menlo Park, California
Company Website
https://www.diffbot.com/
Twitter
@diffbot
LinkedIn® Page
https://www.linkedin.com/company/diffbot/

Knowledge360

(16)4.6 out of 5
Entry Level Price:Starting at $649.00
OverviewUser Satisfaction
Product Description

Our users spend more time analyzing information and less time search for it. Knowledge360® is the product of our 24 years of market and competitive intelligence experience. Our built in knowledge ma

Market Segment: 44% Enterprise, 38% Small-Business
User SatisfactionSeller Details
Knowledge360 features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
3.3
Data Sources
Average: 8.5
5.0
Advanced Data Collection
Average: 8.2
5.0
Lead Enrichment
Average: 8.0
Seller Details
Year Founded
1996
HQ Location
Annapolis, MD
Company Website
https://www.cipher-sys.com
Twitter
@CipherSysLLC
LinkedIn® Page
https://www.linkedin.com/company/cipher-systems-llc/
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