aytm Reviews & Product Details

aytm is a consumer insights and market research platform that combines survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting in a single system. Researchers, brand leaders, product managers, and brand strategists use aytm to design studies, collect consumer data, and deliver actionable findings without coordinating across multiple vendors or tools. The platform supports the full research lifecycle: from survey authoring with built-in methodology (including MaxDiff, conjoint analysis, discrete choice, Van Westendorp, and concept testing frameworks) to fielding through PaidViewpoint, aytm's proprietary panel of 100M+ respondents across 50+ countries. A trust-score system verifies respondent quality at the panel level, reducing fraud and improving the reliability of longitudinal data. Skipper, aytm's AI research suite, assists at every stage of the research process. Skipper Draft generates methodology-guided survey drafts from a research brief. Skipper Explore surfaces key findings, significance, and trends from completed studies. Skipper Autocode transforms open-ended responses into coded themes. Skipper Translate supports survey translation across 40+ languages for global research. Conversation AI conducts AI-moderated qualitative interviews at quantitative scale, combining the depth of qualitative exploration with the structure of coded, analyzable data. aytm offers flexible engagement models tailored to how teams work. Self-serve users get full platform access with AI assistance at every step. Assisted engagements pair the user's research strategy with aytm's team for execution, programming, and analysis. Full-service engagements handle everything from study design to final deliverable. Xpert solutions provide custom research programs designed by PhD-level research scientists for high-stakes challenges. Teams can blend models and transition between them as their research needs evolve. The platform is SOC 2 Type II certified, GDPR and CCPA compliant, and supports SAML 2.0 SSO, role-based access controls, and API access. Research data is never used to train public AI models. Lighthouse Academy, aytm's training and certification program, supports onboarding and ongoing skill development for customer teams. Organizations across consumer goods, retail, financial services, and other sectors use aytm for concept tests, brand trackers, pricing studies, customer segmentation, ad effectiveness research, and path-to-purchase analysis within a single, secure infrastructure.

Product Website

Seller

aytm

Discussions

aytm Community

Languages Supported

English

Overview by

Tiffany Mullin (Vice President Marketing at aytm (ask your target market))

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

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aytm Integrations

(1)

Verified by aytm

aytm Media

Our predictive sample engine can help you find exactly what you’re looking for. With aytm, you gain access to a well-respected community of over 100 million respondents across the globe—and our tech gives you the ability to target the ones that matter to you most.

Survey design has never been easier Introducing the most intuitive and robust survey authoring tool. With quant and qual combined, built-in best practices, and pre-built logic, our technology can anticipate your needs—no complex scripting necessary.

aytm Demo - Insights and Analysis Dashboard

Get actionable insights in real time You’re here to tell a story—we can help empower you to tell it faster. Our interactive reporting page lets you leverage powerful insights with stunning data visualizations right away. This intuitive dashboard even allows you to slice and dice your data as i...

Our solutions marketplace and flexible research services are designed to help you advance your ideas. And with the help of our team and a wide selection of expert-built solutions, you can tap into just about everything you need along the way.

Interested in how to run a certain research test? Looking to level up your platform expertise? Want to cultivate best practices around survey development? The Lighthouse Academy is your comprehensive repository for knowledge and learning—created by aytm to serve as a guiding light throughout your...

Want to enhance the value of every aytm survey you run? Looking to streamline the way you cross-analyze various studies? Now you can connect the data coming from multiple surveys. Insights Portal allows you to find the through line between your concept and tracker studies.

Official Downloads

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G2 reviews are authentic and verified.

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Verified User in Food & Beverages

Enterprise (> 1000 emp.)

3/24/2026

"AYTM: Fast-Paced DIY Solutions and Constant Platform Improvements"

4.5/5

What do you like best about aytm?

I love how easy AYTM is to use. All of the question types are very intuitive, and the programming can be easily learned with the help of the published guides. I also appreciate the constant investment in bettering the platform with new question types that are relevant to my team's research needs. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Sometimes the data collection timing is much longer than anticipated, though I don't believe this is an AYTM specific issue. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

AYTM solves the need for fast, DIY research. My team uses it many times a quarter for various research studies ranging from concept testing, claim testing, qualitative questions, etc. The ability to program a study at my pace and launch within the same day is a huge benefit in my fast-paced working environment. The turnaround to insights is faster than any other platform I've used. Review collected by and hosted on G2.com.

Verified User in Oil & Energy

Mid-Market (51-1000 emp.)

2/24/2026

"Powerful Targeting, Analytics, and Flexible Survey Builder"

4.5/5

What do you like best about aytm?

The best thing I like about this platform is its targeting and analytics. AYTM allows me to build highly specific audience segments across demographics, behaviours and industries. Also, their survey builder is very flexible and supports advanced logic, piping and branching. Their reporting interface is also very strong. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Their platform is a bit complex for non-tech users on research methodologies, and also, their pricing is a bit on a larger scale. Review collected by and hosted on G2.com.

Suleman L.

Desk Side Engineer

Enterprise (> 1000 emp.)

4/16/2026

"One Platform to Reach a All Audience worldwide"

4.5/5

What do you like best about aytm?

You as company can access global audience at one place on one platform Review collected by and hosted on G2.com.

What do you dislike about aytm?

DIY in solutions could be better as there other products in market which could do more. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

3/24/2026

"Extremely User-Friendly Platform with Amazing, Knowledgeable AYTM Reps"

4.5/5

What do you like best about aytm?

The platform is extremely user-friendly, and the AYTM reps we work with are amazing. They're super knowledgeable about the platform's capabilities and help us make shifts for our ever-changing client needs. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Nothing, everything is pretty intuitive. Review collected by and hosted on G2.com.

Murilo A.

Associate Scientist | R&D PRT Manager

Enterprise (> 1000 emp.)

9/8/2021

"Quanti surveys & analysis by your hand"

5/5

What do you like best about aytm?

AYTM is pretty intuitive and easy to use. You can easily access the system and get a real-time quote while you program your survey.

They have pre-defined question blocks from simple (multiple choice) to advanced ones (MaxDiff with TURF), and you do not need a statistician to perform the analysis - you can do it by yourself using the dashboard. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Some profiles are hard to find. According to your incidence rate, the cost per interview will be higher.

Sometimes they are parity to competitors, but many times they are costly. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

If you are looking for an easy-going platform, non-experts can program and get data quickly, so this is the right choice. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

Consumer research across the globe for non-durable products, mainly for hygiene purposes.

The best benefit is allowing researchers with no strong statistics background to analyze data in real-time and easily. Review collected by and hosted on G2.com.

Verified User in Market Research

Mid-Market (51-1000 emp.)

11/17/2021

"Great for Market Research"

5/5

What do you like best about aytm?

The function of sending the survey to people you don't know was super interesting! The accessibility of receiving information from different types of people was helpful in my surveys. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I did not like that it was more expensive than other platforms, although I understand. You are getting more for what you pay for, and my company was paying. You have to pay for more anonymous survey responses. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

9/28/2021

"Fun Setup & Exciting Insights"

5/5

What do you like best about aytm?

I enjoyed how easy and user friendly the interface was to use and setup. Also how the results were delivered. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Nothing really stood out that I disliked. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

Utilize your rep and just have your assets ready when creating your surgery, like logos and images and questions. It makes it go smoothly. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

We were able to survey our target audience on different brand ideas to get their impression and feelings. Review collected by and hosted on G2.com.

Angeline F.

Factory Management Trainee - Engineering

Mid-Market (51-1000 emp.)

7/27/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"AYTM Review"

3/5

What do you like best about aytm?

Good customer panels. Good graphic content on website. Advanced technology. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Very slow website speed. High pricing of services. Poor customer support. Review collected by and hosted on G2.com.

pawan k.

Mr pawan khatnawalia

Small-Business (50 or fewer emp.)

7/27/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Helpful"

5/5

What do you like best about aytm?

AYTM is very useful for review.

Reviews can help people to know more about it. Review collected by and hosted on G2.com.

What do you dislike about aytm?

Nothing at all but in future if there something wrong I'll share. Review collected by and hosted on G2.com.

Jennifer P.

Insights Specialist

Enterprise (> 1000 emp.)

7/11/2019

"AYTM makes research flexible and easy "

5/5

What do you like best about aytm?

I have been an AYTM user for years. I have watch this company grow and adapt to customer needs all while providing TOP NOTCH customer service. Their support team is always available to guide and encourage. Review collected by and hosted on G2.com.

What do you dislike about aytm?

I don't have any negative thoughts or experiences regarding my experiences with AYTM. I find their team supportive and willing to adapt to meet the needs of clients. Review collected by and hosted on G2.com.

Recommendations to others considering aytm:

Having someone to turn to can help you feel confident in your plan as you launch consumer research. The AYTM team does an amazing job at guiding you as needed through the survey process and making sure that you are set to be successful. Review collected by and hosted on G2.com.

What problems is aytm solving and how is that benefiting you?

Working in a B2B world makes maintaining a panel that meets all of our needs virtually impossible. The AYTM business model makes it easy and affordable for us to get the answers we need from the specific consumers that makes sense. Review collected by and hosted on G2.com.