Zapier
Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away. Since 2011, over 2 million business have turned to Zapier for their automation needs, including: lead management, sales pipeline, marketing campaigns, customer support, data management, project management, and tickets and incidents.
Average Rating: 4.5/5.0
Total Reviews: 2,113
How Do G2 Users Rate Zapier?
- Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
- API Management: 8.4/10 (Category avg: 8.6/10)
- Reusable connectors: 8.7/10 (Category avg: 9.0/10)
- Cloud to Cloud: 8.6/10 (Category avg: 8.9/10)
Who Is the Company Behind Zapier?
- Seller: Zapier
- Company Website:
- Year Founded: 2011
- HQ Location: San Francisco, CA
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LinkedIn® Page: www.linkedin.com
1,521 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, CEO
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 70% Small, 24% Medium
What Do G2 Reviewers Say About Zapier?
AI-generated summary from verified user reviews
Pros
- Users value the ease of use with Zapier, relishing its seamless implementation and AI-powered integrations.
- Users value Zapier for its powerful automation capabilities, simplifying tasks with AI tools like Copilot and Agents.
- Users appreciate the extensive integrations of Zapier, enhancing workflow efficiency with advanced AI features like Copilot.
- Users value easy integrations with Zapier, enhanced by AI capabilities that simplify workflow setups and increase reliability.
- Users love the integration capabilities of Zapier, enjoying seamless connections between AI tools and various apps.
Cons
- Users find Zapier expensive compared to newer AI tools that offer similar automation features at a lower cost.
- Users feel that Zapier's pricing can be high for small businesses, despite its valuable automation capabilities.
- Users find Zapier's complexity overwhelming, as the multitude of options can make setting up integrations challenging.
- Users note a challenging learning curve with Zapier, particularly when setting up complex workflows and logic.
- Users note the limited features of Zapier, particularly lack of triggers and user caps that hinder larger initiatives.
What Are Recent G2 Reviews of Zapier?
"Easy No-Code Automation That Saves Time Across Apps"
Rating: 4.0/5.0 stars
— Manish L.
"Zapier Makes Customer Support Automation Simple, Fast and Efficient"
Rating: 5.0/5.0 stars
— Devansh M.
What Are G2 Users Discussing About Zapier?
- What is Zapier used for? - 3 comments
- Is Zapier an app? - 4 comments
- What does Zapier cost? - 2 comments
- How good is Zapier? - 2 comments
- What can Zapier do? - 2 comments, 2 upvotes









