# Best E-Commerce Analytics Software - Page 4

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some [analytics software](https://www.g2.com/categories/analytics) providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

- Provide KPIs and analytics that are specific to e-commerce
- Integrate with e-commerce software out of the box or through APIs
- Deliver dashboards that display e-commerce KPIs and analytics
- Analyze e-commerce sales on multiple channels
- Utilize web analytics to monitor user behavior
- Track the performance of campaigns and promotions





## Category Overview

**Total Products under this Category:** 282


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,000+ Authentic Reviews
- 282+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best E-Commerce Analytics Software At A Glance

- **Leader:** [Stackline](https://www.g2.com/products/stackline/reviews)
- **Highest Performer:** [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews)
- **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews)
- **Top Trending:** [SuperAGI](https://www.g2.com/products/superagi/reviews)
- **Best Free Software:** [Triple Whale](https://www.g2.com/products/triple-whale/reviews)

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews)
  RedTrack is a first-party data platform built for performance media buyers (affiliates, leadgen specialists, e-commerce & DTC brands, and agencies) who demand maximum ROI from their advertising spend. RedTrack provides the intelligent "command center" necessary for accurate conversion tracking, unbiased multichannel attribution, real-time reporting, and automated campaign execution. Performance marketers face critical data challenges: the depreciation of third-party cookies, incomplete data from ad networks, and difficulty attributing conversions across multiple channels. RedTrack solves this by providing the necessary first-party data infrastructure to make fast, confident, data-driven decisions. The platform ensures reliable conversion data capture and signal restoration — critical for maximizing ad campaign efficiency — through the strategic use of modern tracking technology: - cookieless tracking & signal restoration: in a privacy-first environment, RedTrack uses advanced server-to-server (S2S) tracking to bypass browser-level restrictions, capturing every click and conversion regardless of cookie status; - conversion API (CAPI) optimization: RedTrack acts as a robust proxy for ad networks' Conversion APIs, ensuring reliable signal delivery to networks like Meta, Snapchat, TikTok, Google, etc. Feeding ad platforms' algorithms with full and accurate data results in a better campaigns optimization. - unbiased attribution: RedTrack's unified reporting provides attribution across all traffic sources — paid ads, organic, referrals, and partners — by offering a single, neutral source of truth. This transparent view of the customer journey ensures you are measuring the true value of every media buying touchpoint. - automations based on first-party data: utilize sophisticated automation rules and AI to auto-pause low-performing campaigns, scale winners, or rotate offers based on live performance metrics like CPA or EPC, drastically reducing manual work and time-to-action.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 32

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.2/10)
- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [RedTrack](https://www.g2.com/sellers/redtrack)
- **Company Website:** https://www.redtrack.io
- **Year Founded:** 2018
- **HQ Location:** Vilnius, Vilnius region
- **Twitter:** @redtrackio (568 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/redtrackio/ (60 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 73% Small-Business, 18% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (3 reviews)
- Ease of Use (3 reviews)
- Integrations (3 reviews)
- Performance Tracking (3 reviews)
- Analytics (2 reviews)

**Cons:**

- Ads Integration (1 reviews)
- Complexity (1 reviews)
- Complexity Issues (1 reviews)
- Complex Reporting (1 reviews)
- Complex Setup (1 reviews)

  ### 2. [Reaktion](https://www.g2.com/products/reaktion/reviews)
  The #1 Tracking & Analytics platform tailored to DTC brands and agencies. Accurate server-side tracking lowers your CAC and tracks 37-42% more orders in Google Ads, Meta Ads, Klaviyo, TikTok Ads, and many other marketing channels. Get a complete overview of all your all e-commerce, marketing, automation, organic and affiliate data in one single platform in near real-time.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 7

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Reaktion.com ApS](https://www.g2.com/sellers/reaktion-com-aps)
- **Company Website:** https://reaktion.com/
- **Year Founded:** 2020
- **HQ Location:** Copenhagen, DK
- **LinkedIn® Page:** http://www.linkedin.com/company/reaktion-com (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (4 reviews)
- Attribution Tracking (3 reviews)
- Ease of Use (3 reviews)
- Easy Setup (3 reviews)
- Features (3 reviews)

**Cons:**

- Expensive (1 reviews)
- Learning Curve (1 reviews)

  ### 3. [42Signals](https://www.g2.com/products/42signals/reviews)
  42Signals is an AI-powered solution suite for consumer brands to anticipate consumer demand, track competition, optimize digital shelves, and grow online sales. Backed by eCommerce insights, 42Signals help brands to win in an online retail environment. Our core solutions include digital shelf analytics, voice of customer analytics, and social media listening.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Reports:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.9/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [42Signals](https://www.g2.com/sellers/42signals)
- **Year Founded:** 2022
- **HQ Location:** Lewes, US
- **Twitter:** @Bitly (63,183 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/42signals/ (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 40% Mid-Market, 40% Enterprise


  ### 4. [adtribute](https://www.g2.com/products/adtribute/reviews)
  The Data Platform for fast-growing E-Commerce Businesses. Generate better outcomes by powering Marketing Attribution, Business Intelligence Reports and Data Activation Use-Cases with the best possible data.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 23

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Adtribute](https://www.g2.com/sellers/adtribute)
- **Year Founded:** 2021
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/adtributeio/ (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (13 reviews)
- Customization (11 reviews)
- Attribution Accuracy (10 reviews)
- Customizability (9 reviews)
- Helpful (9 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Complexity (2 reviews)
- Difficult Setup (2 reviews)
- Learning Difficulty (2 reviews)
- Limitations (2 reviews)

  ### 5. [Billy Grace](https://www.g2.com/products/billy-grace/reviews)
  I am your full-funnel marketing optimization platform. I revolutionize your efforts in online marketing with unprecedented precision, intelligence, and efficiency. By combining first-party tracking, modeled attribution, centralized analytics, and automated optimizations, I help marketers regain control over their digital growth. To help marketers grow, (1) I show data you can trust. My first-party pixel ensures accurate, reliable data, and is built for the cookieless future. With that, I offer an unbiased marketing platform you can rely on. (2) I help you make better decisions. Using data-driven attribution models fed with more accurate data, I show the true results of your advertising performance. Analyze your results in customizable dashboards with new scaling metrics in a centralized cockpit. Make decisions with confidence instead of flying blind. (3) I enable you to do more with less. Through my AI-powered optimizations, you can achieve better results with fewer resources. Unlock the power of super-human optimization to free up time for creativity and strategy by eliminating repetitive data management tasks.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Reports:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.4/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Billy Grace](https://www.g2.com/sellers/billy-grace)
- **Year Founded:** 2021
- **HQ Location:** Amsterdam, Noord-Holland
- **LinkedIn® Page:** https://www.linkedin.com/company/billygrace/ (55 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 50% Mid-Market, 50% Small-Business


#### Pros & Cons

**Pros:**

- Attribution Accuracy (5 reviews)
- Insights (4 reviews)
- Analytics (3 reviews)
- Attribution Tracking (3 reviews)
- Automation (3 reviews)

**Cons:**

- Expensive (2 reviews)
- Complexity (1 reviews)
- Complex Usage (1 reviews)
- Cost Management (1 reviews)
- Lack of Information (1 reviews)

  ### 6. [Northbeam](https://www.g2.com/products/northbeam/reviews)
  Northbeam is the marketing intelligence platform for profitable growth. This solution provides brands with media mix modeling, multi-touch attribution, and incrementality, all powered by machine learning and first-party data. With Northbeam's advanced browser-based platforms, brands can attribute sales to ads, forecast marketing revenue, and run more efficient marketing than ever before.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.9/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.9/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Northbeam](https://www.g2.com/sellers/northbeam)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **Twitter:** @northbeam (4,821 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/northbeam/ (93 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 69% Small-Business, 19% Enterprise


#### Pros & Cons

**Pros:**

- Attribution Accuracy (9 reviews)
- Attribution Tracking (7 reviews)
- Ease of Use (7 reviews)
- Analytics (6 reviews)
- Customer Support (5 reviews)

**Cons:**

- Complexity (5 reviews)
- Learning Curve (5 reviews)
- Expensive (4 reviews)
- Complex Usability (3 reviews)
- Complex Usage (3 reviews)

  ### 7. [VWO Insights - Web](https://www.g2.com/products/vwo-insights-web/reviews)
  Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 61

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10)
- **Reports:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.2/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.2/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Wingify](https://www.g2.com/sellers/wingify)
- **Year Founded:** 2010
- **HQ Location:** New Delhi
- **Twitter:** @wingify (7,345 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1775796/ (461 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 53% Mid-Market, 32% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Features (2 reviews)
- AI Integration (1 reviews)
- Analytics (1 reviews)
- Automation (1 reviews)

**Cons:**

- Limited Features (2 reviews)
- Complexity Issues (1 reviews)
- Customization Difficulty (1 reviews)
- Expensive (1 reviews)
- Filtering Issues (1 reviews)

  ### 8. [AppMetrica](https://www.g2.com/products/appmetrica/reviews)
  AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 45

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 7.8/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)
- **Year Founded:** 2004
- **HQ Location:** Dubai
- **LinkedIn® Page:** https://www.linkedin.com/company/yndxforapps (22 employees on LinkedIn®)
- **Ownership:** AppMetrica
- **Total Revenue (USD mm):** $218,344

**Reviewer Demographics:**
  - **Top Industries:** Computer Games, Information Technology and Services
  - **Company Size:** 61% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Easy Integrations (9 reviews)
- Easy Setup (8 reviews)
- Integrations (6 reviews)
- Analytics (5 reviews)

**Cons:**

- Missing Features (6 reviews)
- Reporting Issues (5 reviews)
- Inadequate Reporting (4 reviews)
- Search Difficulty (4 reviews)
- Inadequate Tracking (3 reviews)

  ### 9. [ClearCut Analytics](https://www.g2.com/products/clearcut-analytics/reviews)
  ClearCut is a retail analytics and eCommerce services provider on a mission to support CPG companies make critical decisions with confidence and drive sustainable business growth. With over $50B of eCommerce sales data analyzed, ClearCut's intelligence delivers actionable insights into today's complex retail marketplace to power successful product innovation, optimize cross-channel performance, and outmaneuver an expanding set of competitors. Beyond its technology, ClearCut's advisors and team of experts ensure companies are equipped with a roadmap and partner for success in the digital era for consumer goods


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 6

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 5.8/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 3.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 6.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [ClearCut Analytics](https://www.g2.com/sellers/clearcut-analytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/clearcut-analytics/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 33% Small-Business


  ### 10. [Niblin](https://www.g2.com/products/bullethead-lifestyle-private-limited-niblin/reviews)
  Niblin is a complete e-commerce analytics platform that unifies all your data - sales, marketing, customers, and inventory - and automatically alerts you to problems and opportunities across your business.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Bullethead lifestyle](https://www.g2.com/sellers/bullethead-lifestyle)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/niblin/about/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Customer Support (1 reviews)
- Customizability (1 reviews)
- Customization Options (1 reviews)
- Data Accuracy (1 reviews)

**Cons:**

- External Dependency (2 reviews)

  ### 11. [Nova Data Analytics](https://www.g2.com/products/nova-data-analytics/reviews)
  Nova Data Analytics is an Amazon seller analytics software platform that aggregates financial, advertising, and inventory data from Amazon Seller Central into a unified dashboard. It is designed for FBA sellers, brands, agencies, and aggregators who sell on Amazon and need SKU-level visibility into profitability across multiple marketplaces. The platform connects directly to Amazon's Selling Partner API and pulls transactional data, including orders, refunds, reimbursements, advertising spend, and over 40 fee types that Amazon charges at the product level. Data refreshes on an hourly basis across 21 supported Amazon marketplaces. Nova serves users who find Seller Central's native reporting insufficient for understanding true product-level margins. Rather than exporting spreadsheets and manually reconciling fees, users connect their Amazon account and receive a consolidated profit and loss statement broken down by SKU, marketplace, or custom product groupings. Core capabilities include: Profit and loss tracking that factors in product costs (COGS), Amazon fees (referral, FBA fulfillment, storage, advertising, and others), shipping, and custom cost lines to calculate net profit per unit sold PPC analytics that connect advertising spend to product-level profitability, showing metrics like ACoS, TACoS, and ROAS alongside margin data rather than in isolation Inventory analytics that monitor stock levels, aging inventory, storage fee exposure, and restock timing across warehouses and marketplaces Custom reporting that allows users to build saved views with filters, date ranges, and metric selections, then share them with team members or clients A/B test tracking that monitors the financial impact of listing experiments (title, image, price changes) on conversion and profit, supplementing Amazon's native Manage Your Experiments tool Additional features include BSR (Best Sellers Rank) tracking, Search Query Performance keyword analysis, a day-to-day performance dashboard, and a winners-and-losers view that surfaces the highest and lowest margin products in a catalog. Nova supports multi-account management, allowing agencies and aggregators to view consolidated or per-client P&L across multiple seller accounts. Users can organize products using custom tags and category groupings independent of Amazon's catalog structure. The platform offers a Data-as-a-Service API for organizations that want to build custom analytics applications on top of Nova's data infrastructure. Pricing starts at $29 per month for accounts processing up to 500 orders, scaling to $199 per month for up to 20,000 orders. Enterprise pricing is available for higher volumes. All plans include access to all features. A 14-day free trial is available without requiring a credit card. Nova was founded in 2023 and currently serves over 2,000+ Amazon sellers worldwide.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 4


**Seller Details:**

- **Seller:** [Nova ](https://www.g2.com/sellers/nova-fa3a5a27-b181-48f0-8441-e242287d6a05)
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/app-nova/ (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 12. [Rithum](https://www.g2.com/products/rithum/reviews)
  Rithum was born from the combined strength of e-commerce trailblazers CommerceHub and ChannelAdvisor. Operating across the globe, Rithum supports the world's leading brands and retailers with a range of 3P commerce solutions that enable business models like drop shipping, private marketplace vendor self-service, e-commission and public marketplaces, helping them to drive efficient and profitable e-commerce businesses. Rithum solutions help businesses • Acquire new consumers with greater efficiency and effectiveness. • Optimize and scale quickly by adding new channels. • Expand curated product selection quickly and easily. • Create amazing consumer experiences from the beginning of the shopping journey to the very end.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 110

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.2/10)


**Seller Details:**

- **Seller:** [Rithum](https://www.g2.com/sellers/rithum)
- **Company Website:** https://www.rithum.com/
- **Year Founded:** 1997
- **HQ Location:** Atlanta , GA
- **Twitter:** @rithumcommerce (9,729 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rithumcommerce/ (950 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 60% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Inventory Management (5 reviews)
- Business Growth (3 reviews)
- Easy Integrations (3 reviews)
- Helpful (3 reviews)

**Cons:**

- Inventory Management (3 reviews)
- Limited Customization (3 reviews)
- Data Management Issues (2 reviews)
- Difficult Customization (2 reviews)
- Editing Difficulties (2 reviews)

  ### 13. [AFS Analytics](https://www.g2.com/products/afs-analytics/reviews)
  Get a clear vision of what is happening on your website in real-time. From User Behavior to marketing Campaign performances, AFS Analytics helps you, day after day, gather, stock and analyze essential metrics of your website or online store. This sum of knowledge acquired over time will soon constitute one of your most valuable asset.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [AFS Analytics](https://www.g2.com/sellers/afs-analytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Campaign Management (1 reviews)
- Insights (1 reviews)
- Intuitive (1 reviews)
- Real-time Updates (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Integration Difficulty (1 reviews)
- Learning Curve (1 reviews)
- Limitations (1 reviews)

  ### 14. [Cartlytics](https://www.g2.com/products/cartlytics/reviews)
  Real-time cart analytics with customer journey tracking, UTM insights & abandoned cart recovery.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Shopify](https://www.g2.com/sellers/shopify)
- **Year Founded:** 2006
- **HQ Location:** Ottawa, ON
- **Twitter:** @Shopify (448,268 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/784652/ (27,474 employees on LinkedIn®)
- **Ownership:** NYSE:SHOP

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Comprehensive (1 reviews)
- Ease of Use (1 reviews)
- Insights (1 reviews)
- Powerful Capabilities (1 reviews)

**Cons:**

- Learning Curve (1 reviews)

  ### 15. [Kickbite](https://www.g2.com/products/kickbite/reviews)
  Future-proof tracking, AI-powered Click & View Attribution, and all necessary integrations to restore trust in data for e-commerce shops. Enable your marketing team to optimize the entire funnel for customer acquisition cost (CAC), customer lifetime value (CLTV), or profitability on ad spend. Leading eCommerce companies like AG1, Ankerkraut and Lucardi use Kickbite on a daily basis


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Reports:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.9/10 (Category avg: 8.3/10)
- **Web Analytics:** 6.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Kickbite](https://www.g2.com/sellers/kickbite)
- **Year Founded:** 2020
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/kickbite/ (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Mid-Market, 40% Small-Business


#### Pros & Cons

**Pros:**

- Insights (4 reviews)
- Channel Management (3 reviews)
- Informed Decisions (3 reviews)
- Attribution Accuracy (2 reviews)
- Campaign Management (2 reviews)

**Cons:**

- Limitations (3 reviews)
- Improvement Needed (2 reviews)
- Limited Customization (2 reviews)
- Attribution Issues (1 reviews)
- Complexity (1 reviews)

  ### 16. [My Real Profit](https://www.g2.com/products/my-real-profit-my-real-profit/reviews)
  My Real Profit is an advanced analytics platform for professional Amazon sellers and agencies operating at scale. Unlike generic dashboards, MRP adapts to the specific business model, whether you're a CPG brand, agency, or selling long-lasting goods, so you can see the reporting that actually matters for how you operate day-to-day. Think of us as your personal data analyst, because we go beyond reporting. MRP provides the context and insights behind every number, helping you understand not just what's happening, but why it matters and what to do about it. Our job is simple: make you more profitable.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [My Real Profit](https://www.g2.com/sellers/my-real-profit)
- **Year Founded:** 2020
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** https://www.linkedin.com/company/myrealprofit (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Helpful (1 reviews)

**Cons:**

- Expensive (1 reviews)

  ### 17. [Pathformance](https://www.g2.com/products/pathformance/reviews)
  Pathformance is a real time data and shopper marketing platform, designed to provide full service digital mobile activation near store or in-store for activations for precise activations for cpg brands to drive traffic and increase sales.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)


**Seller Details:**

- **Seller:** [Pathformance](https://www.g2.com/sellers/pathformance)
- **Year Founded:** 2019
- **HQ Location:** Naples, US
- **Twitter:** @PathFormance (86 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/pathformance/ (14 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 33% Enterprise, 33% Mid-Market


  ### 18. [SellerMagnet](https://www.g2.com/products/hive-solutions-gmbh-sellermagnet/reviews)
  SellerMagnet: The All-In-One Toolkit Transforming Your Amazon Business SellerMagnet consolidates every critical Amazon-selling function into a single, intuitive dashboard: dynamic repricing, real-time analytics, automated review requests, listing optimization and product sourcing. No more toggling between disjointed tools, your entire operation lives under one roof. \_\_\_ Common Pain Points: 1. Opaque Profit Calculations: True margins are hidden by FBA fees, shipping, VAT, and referral commissions. 2. Multi-Marketplace Complexity: Managing inventory, orders, and performance across DE, UK, US, and beyond often means fractured data and wasted time. 3. Review Collection Overhead: Manual or non-compliant review campaigns risk Amazon penalties and low response rates. 4. Basic Repricing Pitfalls: “Always lowest price” tactics erode margins, spark price wars, and still may not win the Buy Box. 5. Underoptimized Listings: Ineffective titles, bullets, and keywords lead to poor visibility, low click-through, and missed sales. \_\_\_ How We Solve Them: - Analytics Dashboard: Combines gross sales, net profit, VAT, shipping, fees, refunds, and ROI by SKU and marketplace. Set custom alerts for low stock, Buy Box losses, hijacker warnings, or price anomalies. - Advanced Repricer: Auto-reprice every 5 minutes using Buy Box targeting, lowest-price, positional ranking, or competitor-match strategies—all while enforcing your minimum/maximum thresholds. - Review Requester: Send Amazon-compliant, time-optimized emails that boost review volume. Track open rates, conversions, run A/B tests, and receive negative-feedback alerts. - Listing Optimizer: Score your listings and receive on-page SEO recommendations for titles, bullet points, and backend keywords to improve organic rank and conversion. - Product Sourcer: Discover new opportunities with real-time sales, fee, and margin analysis directly from Amazon pages using advanced filters. \_\_\_ Pricing Model: - Free Forever Plan: Ideal for small sellers below specified monthly order or review-request thresholds. Modular Tiered Pricing: - Repricer: Starting at €10/mo for up to 25 SKUs, scaling to €1,050/mo for 100,000 SKUs; each tier includes the Analytics Dashboard and Review Requester. - Analytics Dashboard: Free up to 250 orders/mo; paid tiers from €10 to €70/mo for 1,000–30,000 orders; includes the Review Requester. - Review Requester Standalone: Free up to 250 requests/mo; paid tiers from €5 to €50/mo for higher volumes—or included at no extra cost with the Dashboard or Repricer. Add-Ons: Customizable Alerts System, Listing Optimizer, and Product Sourcer are included free of charge in the Analytics Dashboard. \_\_\_ Risk-Free Trial: 14-Day Full Access: Unlimited SKUs, orders, and requests to test every feature. Dedicated Free Tier: Continue using core modules at no cost if you stay below free-plan limits.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 5.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Hive Solutions GmbH](https://www.g2.com/sellers/hive-solutions-gmbh)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Easy Integrations (1 reviews)
- Implementation Ease (1 reviews)
- Response Time (1 reviews)
- Search Functionality (1 reviews)


  ### 19. [Shop-Script](https://www.g2.com/products/shop-script/reviews)
  Shop-Script is a platform for creating online stores. It includes sales channels, marketplaces, payment acceptance, advanced reports on sales sources and everything needed for a quick successful start. Shop-Script allows teams to unleash the full potential of an online store on its own base within the website. Completed orders from all stores (showcases) are entered into a single database, which can be managed in the general administration mode. Shop-Script provides an easy interface to manage all the functions of the store and its visual component. All functions of control over orders and assortment, analysis of sales of goods are available, the system helps to increase the average cost of an order and more. Key features include: - Setting up product types and their characteristics - Filter by specifications - Import and export via CSV file - Grouping of goods - Tags - Reviews - Product comparison - CNC - Authorization using social networks - Single page (AJAX) checkout - Discounts and stickers - Email and SMS notifications - Support for multiple payment systems - Data exchange with 1C products - Printed forms


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)


**Seller Details:**

- **Seller:** [WebAsyst](https://www.g2.com/sellers/webasyst)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Mid-Market, 33% Small-Business


  ### 20. [Sublime Analytics Platform](https://www.g2.com/products/sublime-analytics-platform/reviews)
  Get rid of shallow and generic insights from rigid plug-and-play data tools. Sublime is a fully customizable analytics platform that helps D2C and e-commerce brands identify growth opportunities through sales and marketing data analysis. We seamlessly integrate with top e-commerce engines and applications including Shopify, Facebook, Klaviyo, and many others, ensuring a smooth flow of data from various touchpoints. By assessing LTV/CAC profitability across various dimensions such as channels, influencers, promotions, or SKUs, Sublime helps companies discover growth and efficiencies. Where Sublime stands out from standard plug-and-play tools is in its ability to customize data and manage the complexities of real-world information. Unlike systems that demand a perfect setup, Sublime thrives on raw, unfiltered data. We act as your outsourced data team, diligently reviewing, testing, cleaning, and linking all your data points. We redefine metrics, incorporate historical information, and conduct bespoke analyses. This customized approach ensures that the insights you receive are as unique as your business. With Sublime, brands can finally: - Overcome imperfections that come with real-world data and gain trust in their insights. - Customize their analytics to match their specific needs and circumstances. - Gain deep insights into customers, products, or marketing channels. - Use all of their connected data to discover true growth opportunities. For more information, visit: www.usesublime.io


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.9/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.4/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Sublime](https://www.g2.com/sellers/sublime-872c4022-e818-4741-8050-eb4a6a8ed744)
- **Year Founded:** 2019
- **HQ Location:** Warszawa, PL
- **LinkedIn® Page:** http://www.linkedin.com/company/usesublime (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 21. [Algopix](https://www.g2.com/products/algopix/reviews)
  Algopix is an ecommerce intelligence platform that helps sellers, brands, and enterprises understand the real market landscape for any product across major global marketplaces. It combines large scale marketplace data with AI powered catalog enrichment to deliver clear, actionable insights. The platform evaluates items across channels such as Amazon, eBay, Walmart, Mercado Libre, Trendyol, Bol, and others. It provides sales estimates, competitive pricing insights, demand signals, GTIN coverage checks, and marketplace level comparisons so teams can make confident decisions around sourcing, pricing, and catalog expansion. Algopix supports every workflow, from quick single item lookups to high volume research. Users can run bulk product analysis on thousands of SKUs, convert identifiers like ASINs to UPCs or EANs at scale, and integrate all insights directly into their internal systems through powerful APIs. With AI enhanced product classification, catalog data cleanup, and automated attribute extraction, Algopix helps companies maintain stronger catalogs and move faster in fast changing ecommerce environments. It is used by businesses of all sizes to find new opportunities, improve profitability, and stay ahead of the competition.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Algopix](https://www.g2.com/sellers/algopix)
- **Year Founded:** 2016
- **HQ Location:** Palo Alto, US
- **Twitter:** @Algopix (463 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/algopix/ (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


  ### 22. [BaoBrain](https://www.g2.com/products/baobrain/reviews)
  BaoBrain is a prescriptive Intelligence Platform that helps e-commerce store owners identify and fix the hidden issues causing customer drop-off. We combine friction detection, external social listening (Reddit, Twitter, reviews), and AI-powered recommendations to show you exactly where you're losing sales—then tell you what to fix first, prioritized by revenue impact. Built for small to medium e-commerce businesses running on Shopify, BigCommerce, or WooCommerce. Privacy-first: we collect zero personally identifiable information, only anonymous behavioral data. GDPR compliant.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [BaoBrain ](https://www.g2.com/sellers/baobrain)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Small-Business


#### Pros & Cons

**Pros:**

- Customer Insights (1 reviews)
- Easy Setup (1 reviews)
- Helpful (1 reviews)
- User Interaction (1 reviews)

**Cons:**

- Complex Usability (1 reviews)
- Limitations (1 reviews)

  ### 23. [ChannelMix](https://www.g2.com/products/channelmix/reviews)
  With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 45

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10)
- **Reports:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.2/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [InMarket](https://www.g2.com/sellers/inmarket)
- **Year Founded:** 2010
- **HQ Location:** Austin, Texas
- **Twitter:** @inMarket_Media (1,331 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/inmarket_1/ (366 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 57% Mid-Market, 33% Small-Business


  ### 24. [Conative AI](https://www.g2.com/products/conative-ai/reviews)
  Conative is an intelligent planning tool for e-commerce teams. Connect your inventory system to your marketing channels to manage both in one place — in real-time. Ditch the spreadsheets by leveraging Conative's AI planning tools to make decisions faster. Identify, promote, and replenish your best-sellers to increase your revenue. Know what products to mark down to free up cash for the right inventory. Modern brands run on Conative AI.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Conative](https://www.g2.com/sellers/conative)
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/conative-ai/ (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


  ### 25. [Conversios](https://www.g2.com/products/conversios-systems-pvt-ltd-conversios/reviews)
  Conversios is a no-code Google Analytics and Pixel Integration Tool For Ecommerce Stores on Woocoomerce, Shopify, and Magento. It offers a product feed manager feature that helps you to sync more than 10,000+ products in a click! Conversios has its presence on 3 different platforms namely Woocommerce, Shopify, and Magento with more than 50,000 active users. With one-click Google Tag Manager Implementation, our tool helps you to track every e-commerce metric and do dynamic remarketing! Conversios recently added Facebook Conversion API to their feature-rich product. This would help people to track visitors that Facebook Pixel was unable to do! Integrate Google Analytics 4 and Facebook Pixel with a single click. Check out our website to know more!


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Conversios Systems Pvt Ltd](https://www.g2.com/sellers/conversios-systems-pvt-ltd)
- **Year Founded:** 2022
- **HQ Location:** Ahmedabad, IN
- **LinkedIn® Page:** http://www.linkedin.com/company/conversios (20 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 33% Mid-Market




## Parent Category

[E-Commerce Software](https://www.g2.com/categories/e-commerce)



## Related Categories

- [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence)



---

## Buyer Guide

### What You Should Know About E-Commerce Analytics Software

### What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

- Real-time data from a variety of sources related to an e-commerce business
- Insight into customer behavior and demographics
- Website data based on how users interact with the e-commerce store itself
- Data to help refine personalization algorithms to better cater to individual customers

### Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

**Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

**Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

**Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

### Who Uses E-Commerce Analytics Software?

**E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

**Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

**Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

### E-Commerce Analytics Software Features

**Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

**Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

**Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

**Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

**Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

**Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.

### Trends Related to E-Commerce Analytics Software

**E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner.

**Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud.

### Software and Services Related to E-Commerce Analytics Software

[**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data.

[**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well.

[**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps.

[**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.