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Brandquad Reviews & Product Details

Brandquad helps brand manufacturers simplify their product content lifecycle management, so they can win the digital shelf. Some of the world's biggest brands use Brandquad everyday, including L'Oréal, The Estée-Lauder Companies, Unilever and Bayer. Brandquad's AI-powered Product Experience Management Platform (PXM) gives brands control of their entire online commerce experience. The all-in-one platform accompanies you throughout the entire product content lifecycle: Strategize → Create → Store → Distribute → Analyze → Optimize → Preserve → Strategize Product Information Management (PIM) – create and store product information in one place with workflows Digital Asset Management (DAM) – link your product information with your digital assets Product Data Syndication (PDS) – publish enriched product data in any format to any channel Digital Shelf Analytics (DSA) – analyze your product content across the entire digital shelf Artwork Management System (AMS) - streamline your digital asset creation workflows across internal teams and agencies

Seller

Brandquad

Languages Supported

Arabic, German, English, French, Russian, Spanish

Product Description

Import product data from any source to the central repository. Enjoy nextgen UI for data governance. Create flexible workflows for approval & enrichment.

Overview by

Michael Thomson

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Brandquad Media

Create, collect & enrich the content for each and every product. Product cards configured specifically for your brand gives you the confidence that the information that you need is there when you need it.

Brandquad Demo - E-commerce Intelligence (ECI) Dashboard

Your digital shelf data at your fingertips. The ECI dashboard lets you quickly see what your portfolio's presence is across the shelf. You can see price trends, out of stock status, share of digital shelf and much more.

Quickly see what needs to be done to get your products to market. With the PIM dashboard you can see workflow statuses, validation errors, product readiness levels, etc.

Every product, every attribute, in one place. The Brandquad PIM serves as your single source of truth for your product information. Visualize product information by using filters, sorting, categories and full-text search. Sort and filter products easily by brand, usage model or product type. An...

Create public catalogs that you control and can keep up to date easily. You can give your Key Account Managers the tools they need in the field or provide the information needed to your partners and clients.

Brandquad Reviews (16)

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Verified User in Retail

Enterprise (> 1000 emp.)

11/22/2021

"We have seen revenue growth and decreased costs with Brandquad modules."

5/5

What do you like best about Brandquad?

The best part about using Brandquad's platform is that everything can be done from one interface. We started with using their PIM module, and then we looked for solutions for digital shelf analytics. Of course, we considered their E-commerce Intelligence Module. It not only met our requirements, the integration and onboarding was so much easier because we were already familiar with their PIM. Having everything in one tool has saved us time and money. Review collected by and hosted on G2.com.

What do you dislike about Brandquad?

I think there could be improvements in communicating the timing of releases and the product roadmap. Typically with an enterprise solution, I would want to know about upcoming releases months in advance with proper documentation, so we can prepare internally as well. The team has informed me that they are working on this, so hopefully this will change.

. Review collected by and hosted on G2.com.

What problems is Brandquad solving and how is that benefiting you?

We have really optimized our workflows and greatly increased our time to market because of the PIM module. The ECI module has really transformed how we use data internally, because it gives us a lot of data automatically and lets us make business decisions quickly. Our revenues have seen a bump since adopting each module. Review collected by and hosted on G2.com.

Gordon K.

Creative Director, Founder/Owner

Small-Business (50 or fewer emp.)

11/19/2021

"Very well working PIM system with a userfriendly interface and a lot of additional features."

4.5/5

What do you like best about Brandquad?

PIM, DAM and ECI in one system fully scalable. I like the configurable and customizable system and the easy-to-use interface. And I like the excellent team that knows how to work together too. Review collected by and hosted on G2.com.

What do you dislike about Brandquad?

Brandquad's tool has many integrated features, so you will need some time to understand all the internal connections and possibilities. You must learn a lot, but I think it's the same with other software too. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

11/15/2021

"Automatically getting insights on both our's and competitors' products has been a game-changer."

5/5

What do you like best about Brandquad?

We have a smaller team, so having insights on our performance on different websites automatically at our fingertips has saved us time. The analytics is better than what we could do manually and is updated regularly. What has been super useful is the comparative data we have on our competitors' products. Having all this in a centralized dashboard has changed a lot for us. Working in e-commerce, data analytics is an absolute must and this tool has helped us meet our needs.

The team has also been very supportive and reactive. Review collected by and hosted on G2.com.

What do you dislike about Brandquad?

I really wish we could have industry-wide benchmarks for product categories. Also, we have had an issue with the data quality every once in awhile. It has been quickly addressed by the team every time, but it is something I wish never a problem. I have been informed by the team that this is a high priority task they are working on, so we will see.

I would also like to be able to have more things configurable without relying on the Brandquad team. Review collected by and hosted on G2.com.

What problems is Brandquad solving and how is that benefiting you?

We were trying to do analytics, but once we sold more products and on more sites, it was difficult to keep up with it manually. So, the analytics module has really saved us time and completes these regular tasks automatically for us. It also allows us to increase the amount of data we can track. Personally, seeing our rankings for keywords and also pricing comparisons with competitors has been very useful for our strategy. Our efficiency and decision making has increased by having the data more manageable. Review collected by and hosted on G2.com.

Ilya K.

Head of eCommerce

Enterprise (> 1000 emp.)

5/3/2021

"Innovative, usefull and all-in-one solution to build and growth truly data-driven eCommerce"

4.5/5

What do you like best about Brandquad?

1) all-in-one - you don't need a "crazy" synchronization map between PIM-DAM-content distribution-online shelf tracking-KPI dashboard and etc,

2) end-to-end transparency for the full "content" workflow in the organization. Do you have an incorrect image or product name at eRetailer? Via BQ you can clearly check end-to-end picture: internal product card - content update\upload with date, version and user, approver with date&user and content syndication with date&user. The same for the innovations, relaunches and any product information changes

3) on-going improvement of the tool since the first use of BQ in 2016 at Unilever Review collected by and hosted on G2.com.

What do you dislike about Brandquad?

eCommerce as dynamic channel + BQ as IT tool = ongoing improvement from both sides (BQ as a tool and business as a customer of this tool). BQ client and analytics teams carefully analyzed all "dislike" feedback and returned to you with a reasonable answer for your "business need". Review collected by and hosted on G2.com.

Galina T.

E-content specialist

Enterprise (> 1000 emp.)

4/19/2021

"The interface is higly user-friendly and the customization options are fantastic"

5/5

What do you like best about Brandquad?

• Customization - I do not know any agency with similar functionality that could so flexibly customize the settings to meet the needs client’s needs

• Excellent analytics module (ECR) for a good price

• Special features for significant acceleration of listing: autofill of retailers’ forms for listing, autonaming of images in accordance with client’s requirements

• Great accounting – in case of an emergency you can call or text your manager at 10 pm – and she would still respond Review collected by and hosted on G2.com.

What do you dislike about Brandquad?

• Unexpected releases - a user comes to work on Monday and finds out that the interface has been changed on Sunday

• Support managers use too many technical terms, it is not always clear, what they are talking about Review collected by and hosted on G2.com.

What problems is Brandquad solving and how is that benefiting you?

• Shopper’s experience monitoring

• Content creation – Brandquad helps us to automize our processes

• Data collection – we aggregate all of our product data from all the sources to Brandquad

• Content distribution to clients – Brandquad has a several great features which allow to automatically or semi automatically to reorganize content in accordance with clinets’s requirments Review collected by and hosted on G2.com.

Dina K.

Portfolio Manager

4/5/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Improved Data Management Experience"

5/5

What do you like best about Brandquad?

The solution is up-to-date and customer-centric. It provides broader functionality in comparison to the competitive solutions with lower pricing and efficient communication. Review collected by and hosted on G2.com.

What do you dislike about Brandquad?

All great so far. They should get better visibility on the market! Review collected by and hosted on G2.com.

What problems is Brandquad solving and how is that benefiting you?

Problems:

- No up-to-date and incorrect data about the stock and products which led to losses, client complaints and increasing burden on several departments

- Lots of time spend and human hours involved to find errors, get complete information and reliable analytics

- Long time and inefficient process of onboarding new suppliers and listing new clients

Benefits:

- Better client experience

- Correct data on stocks that have improved forecasting and financial metrics

- A single place to work with to get the full and comprehensive data (incl. clear content management)

- Accelerated process of listing new products with less resources and less time on supplier onboarding Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

10/20/2021

"Client of brandquad"

4/5

What do you like best about Brandquad?

The brandquad team is extremely opened and thrives to create a partnership relationship with its clients. The ECI is constantly being developed to provide the best experience Review collected by and hosted on G2.com.

What do you dislike about Brandquad?

The ECI tool is missing some important ecommerce metrics/features. Review collected by and hosted on G2.com.

Alexander S.

Investment Officer

Mid-Market (51-1000 emp.)

4/7/2021

"We increase our department's performance for 24% just in two months"

5/5

What do you like best about Brandquad?

The team helped to customize the system for our requests in a short time. We are always in touch with them and the support team responds to our requests almost instantly. Review collected by and hosted on G2.com.

What do you dislike about Brandquad?

It is not always possible to get a solution out of the box. You need to spend 1-2 days on setting. However this is more of a benefit, since the product covers all our needs Review collected by and hosted on G2.com.

Recommendations to others considering Brandquad:

Don't miss them! Review collected by and hosted on G2.com.

What problems is Brandquad solving and how is that benefiting you?

Our company is constantly faced with the remains of goods in warehouses. This is due to the lack of information about what we have, what we have in production and what is sold in different distribution channels. With the help of Bradquad, we have combined all the analytics about products in one place We increased our turnover for 23% in 2 months Review collected by and hosted on G2.com.

Verified User in Consumer Electronics

Small-Business (50 or fewer emp.)

10/18/2021

"digital shelf analytics for e-commerce optimisation and product data management"

5/5

What do you like best about Brandquad?

Brandquad is a major gain of time for the team. Onboarding helped us understand and capture all the quick wins to list our products online and optimize our e-shelf. Review collected by and hosted on G2.com.

What do you dislike about Brandquad?

Brandquad has too many modules, so full understanding takes a bit longer. Review collected by and hosted on G2.com.