# Brandquad Reviews **Vendor:** Brandquad **Category:** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim) **Average Rating:** 4.8/5.0 **Total Reviews:** 17 ## About Brandquad Brandquad helps brand manufacturers simplify their product content lifecycle management, so they can win the digital shelf. Some of the world's biggest brands use Brandquad everyday, including L'Oréal, The Estée-Lauder Companies, Unilever and Bayer. Brandquad's AI-powered Product Experience Management Platform (PXM) gives brands and retailers control of their entire online commerce experience. The all-in-one platform accompanies you throughout the entire product content lifecycle: Strategize → Create → Store → Distribute → Analyze → Optimize → Preserve → Strategize Product Information Management (PIM) – create and store product information in one place with workflows Digital Asset Management (DAM) – link your product information with your digital assets Product Data Syndication (PDS) – publish enriched product data in any format to any channel Digital Shelf Analytics (DSA) – analyze your product performance across the entire digital shelf Artwork Management System (AMS) - streamline your digital asset creation workflows across internal teams and agencies ## Brandquad Reviews ### 1. Tailor-Made Approach That Refines Business Processes **Rating:** 5.0/5.0 stars **Reviewed by:** Kirill G. | Head of Global Digital & E-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Brandquad?** Tailor-made approach and contribution to refining business processes **What do you dislike about Brandquad?** Nothing in particular - our experience has been very positive so far **What problems is Brandquad solving and how is that benefiting you?** Development of a PIM & DAM system to enable the seamless collection, storage, and distribution of product information ### 2. We have seen revenue growth and decreased costs with Brandquad modules. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Brandquad?** The best part about using Brandquad's platform is that everything can be done from one interface. We started with using their PIM module, and then we looked for solutions for digital shelf analytics. Of course, we considered their E-commerce Intelligence Module. It not only met our requirements, the integration and onboarding was so much easier because we were already familiar with their PIM. Having everything in one tool has saved us time and money. **What do you dislike about Brandquad?** I think there could be improvements in communicating the timing of releases and the product roadmap. Typically with an enterprise solution, I would want to know about upcoming releases months in advance with proper documentation, so we can prepare internally as well. The team has informed me that they are working on this, so hopefully this will change. . **What problems is Brandquad solving and how is that benefiting you?** We have really optimized our workflows and greatly increased our time to market because of the PIM module. The ECI module has really transformed how we use data internally, because it gives us a lot of data automatically and lets us make business decisions quickly. Our revenues have seen a bump since adopting each module. ### 3. Very well working PIM system with a userfriendly interface and a lot of additional features. **Rating:** 4.5/5.0 stars **Reviewed by:** Gordon K. | Creative Director, Founder/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Brandquad?** PIM, DAM and ECI in one system fully scalable. I like the configurable and customizable system and the easy-to-use interface. And I like the excellent team that knows how to work together too. **What do you dislike about Brandquad?** Brandquad's tool has many integrated features, so you will need some time to understand all the internal connections and possibilities. You must learn a lot, but I think it's the same with other software too. **What problems is Brandquad solving and how is that benefiting you?** We deliver not only product information to many retailers all over Europe but also rich / marketing content using the "channels" functionality with only one click and fully automated. ### 4. Automatically getting insights on both our's and competitors' products has been a game-changer. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Brandquad?** We have a smaller team, so having insights on our performance on different websites automatically at our fingertips has saved us time. The analytics is better than what we could do manually and is updated regularly. What has been super useful is the comparative data we have on our competitors' products. Having all this in a centralized dashboard has changed a lot for us. Working in e-commerce, data analytics is an absolute must and this tool has helped us meet our needs. The team has also been very supportive and reactive. **What do you dislike about Brandquad?** I really wish we could have industry-wide benchmarks for product categories. Also, we have had an issue with the data quality every once in awhile. It has been quickly addressed by the team every time, but it is something I wish never a problem. I have been informed by the team that this is a high priority task they are working on, so we will see. I would also like to be able to have more things configurable without relying on the Brandquad team. **What problems is Brandquad solving and how is that benefiting you?** We were trying to do analytics, but once we sold more products and on more sites, it was difficult to keep up with it manually. So, the analytics module has really saved us time and completes these regular tasks automatically for us. It also allows us to increase the amount of data we can track. Personally, seeing our rankings for keywords and also pricing comparisons with competitors has been very useful for our strategy. Our efficiency and decision making has increased by having the data more manageable. ### 5. Innovative, usefull and all-in-one solution to build and growth truly data-driven eCommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Ilya K. | Head of eCommerce, Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2021 **What do you like best about Brandquad?** 1) all-in-one - you don't need a "crazy" synchronization map between PIM-DAM-content distribution-online shelf tracking-KPI dashboard and etc, 2) end-to-end transparency for the full "content" workflow in the organization. Do you have an incorrect image or product name at eRetailer? Via BQ you can clearly check end-to-end picture: internal product card - content update\upload with date, version and user, approver with date&user and content syndication with date&user. The same for the innovations, relaunches and any product information changes 3) on-going improvement of the tool since the first use of BQ in 2016 at Unilever **What do you dislike about Brandquad?** eCommerce as dynamic channel + BQ as IT tool = ongoing improvement from both sides (BQ as a tool and business as a customer of this tool). BQ client and analytics teams carefully analyzed all "dislike" feedback and returned to you with a reasonable answer for your "business need". **What problems is Brandquad solving and how is that benefiting you?** "How to deliver best-in-class product content and user experience for my consumers at eRetailers and own eCom platforms." BQ has proven its effectiveness in fulfilling this business need already in 3 different companies where I lead eCommerce ### 6. The interface is higly user-friendly and the customization options are fantastic **Rating:** 5.0/5.0 stars **Reviewed by:** Galina T. | E-content specialist, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2021 **What do you like best about Brandquad?** • Customization - I do not know any agency with similar functionality that could so flexibly customize the settings to meet the needs client’s needs • Excellent analytics module (ECR) for a good price • Special features for significant acceleration of listing: autofill of retailers’ forms for listing, autonaming of images in accordance with client’s requirements • Great accounting – in case of an emergency you can call or text your manager at 10 pm – and she would still respond **What do you dislike about Brandquad?** • Unexpected releases - a user comes to work on Monday and finds out that the interface has been changed on Sunday • Support managers use too many technical terms, it is not always clear, what they are talking about **What problems is Brandquad solving and how is that benefiting you?** • Shopper’s experience monitoring • Content creation – Brandquad helps us to automize our processes • Data collection – we aggregate all of our product data from all the sources to Brandquad • Content distribution to clients – Brandquad has a several great features which allow to automatically or semi automatically to reorganize content in accordance with clinets’s requirments ### 7. Improved Data Management Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Dina K. | Portfolio Manager **Reviewed Date:** April 05, 2021 **What do you like best about Brandquad?** The solution is up-to-date and customer-centric. It provides broader functionality in comparison to the competitive solutions with lower pricing and efficient communication. **What do you dislike about Brandquad?** All great so far. They should get better visibility on the market! **What problems is Brandquad solving and how is that benefiting you?** Problems: - No up-to-date and incorrect data about the stock and products which led to losses, client complaints and increasing burden on several departments - Lots of time spend and human hours involved to find errors, get complete information and reliable analytics - Long time and inefficient process of onboarding new suppliers and listing new clients Benefits: - Better client experience - Correct data on stocks that have improved forecasting and financial metrics - A single place to work with to get the full and comprehensive data (incl. clear content management) - Accelerated process of listing new products with less resources and less time on supplier onboarding ### 8. Client of brandquad **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2021 **What do you like best about Brandquad?** The brandquad team is extremely opened and thrives to create a partnership relationship with its clients. The ECI is constantly being developed to provide the best experience **What do you dislike about Brandquad?** The ECI tool is missing some important ecommerce metrics/features. **What problems is Brandquad solving and how is that benefiting you?** Brandquad provides us with visibility on our etailer performance, which we didn't have before. It's especially important to note that we've been able to track our ecommerce performance via multiple metrics, across different types of retailers, markets, and languages. ### 9. We increase our department's performance for 24% just in two months **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander S. | Investment Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Brandquad?** The team helped to customize the system for our requests in a short time. We are always in touch with them and the support team responds to our requests almost instantly. **What do you dislike about Brandquad?** It is not always possible to get a solution out of the box. You need to spend 1-2 days on setting. However this is more of a benefit, since the product covers all our needs **Recommendations to others considering Brandquad:** Don't miss them! **What problems is Brandquad solving and how is that benefiting you?** Our company is constantly faced with the remains of goods in warehouses. This is due to the lack of information about what we have, what we have in production and what is sold in different distribution channels. With the help of Bradquad, we have combined all the analytics about products in one place We increased our turnover for 23% in 2 months ### 10. digital shelf analytics for e-commerce optimisation and product data management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Brandquad?** Brandquad is a major gain of time for the team. Onboarding helped us understand and capture all the quick wins to list our products online and optimize our e-shelf. **What do you dislike about Brandquad?** Brandquad has too many modules, so full understanding takes a bit longer. **What problems is Brandquad solving and how is that benefiting you?** Brandquad allows me to take quick actions based on e-shelf analytics. I gain time while reviewing the sites, time when updating the product cards. It is more convenient than having several tools. ### 11. Nice and quick. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2021 **What do you like best about Brandquad?** It's all-in-one storage for all content. **What do you dislike about Brandquad?** I do not really like usual problems with downloading my reports. **Recommendations to others considering Brandquad:** Keep going **What problems is Brandquad solving and how is that benefiting you?** It links departments between each other in one place, not in e-mail ### 12. PIM + ECI - is the powerful system for business growth in E-com **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksey M. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2021 **What do you like best about Brandquad?** We have accelerated the listing of our products on the platforms, and it became more convenient to work with product cards in PIM module. The system allows you to store all media files and prepare product cards for all employees together. The ECI analytics module allows you make a decision quickly, because of the information that we received every day! **What do you dislike about Brandquad?** It was necessary to train the personnel and accustom them to work with the system. **What problems is Brandquad solving and how is that benefiting you?** We have accelerated the listing of our products on the platforms, accelerated all business processes in a digital content creation company online. ### 13. E-Commerce marketing manager **Rating:** 5.0/5.0 stars **Reviewed by:** Vika S. | E-Commerce marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2021 **What do you like best about Brandquad?** The system, when I can gather all my e-commerce database in one place. The speed, when my retailer partners receive all the information (thank you API) and the ECI - e-commerce data analysis module for market insights. **What do you dislike about Brandquad?** Sometimes I need more information about the system's new features, which are constantly updated to use them more efficiently. **What problems is Brandquad solving and how is that benefiting you?** Listing to retailers of the goods of my brand. The speed is quicker with Brandquad's PIM. Find some market insights or catch the competitor's steps with the ECI - e-commerce intelligence module. ### 14. All-in-One **Rating:** 5.0/5.0 stars **Reviewed by:** Olga D. | Digital Transformation Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2021 **What do you like best about Brandquad?** - easy to navigate; - all main tools in one; - covers most of the required requests **What do you dislike about Brandquad?** I don't have functionalities which I dislike in it **What problems is Brandquad solving and how is that benefiting you?** - all product content in one catalog; - transformation of content by necessary requirements; - easy and fast integration with other platforms; - the ability to control and manage the online-market situation ### 15. Maxim Rogach, Ecommerce Lead **Rating:** 4.5/5.0 stars **Reviewed by:** Maxim R. | Ecommerce Lead **Reviewed Date:** April 06, 2021 **What do you like best about Brandquad?** Relevant technology and flexibility, business needs meeting **What do you dislike about Brandquad?** Due to e-commerce landscape fragmentation, it is challenging to get unified approach **What problems is Brandquad solving and how is that benefiting you?** All content structured and enriched in one place, content syndication to retailers ### 16. Really nice product & team, listenning & engaged to customer satisfaction **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2021 **What do you like best about Brandquad?** Customer satisfaction commtiment and reactivity of the team **What do you dislike about Brandquad?** When there is a functionnality not available, we discuss it with them and they keep us informed on if it's included oin product roadmap : dislikable points become likable ones ! **What problems is Brandquad solving and how is that benefiting you?** Everyhing at one place with the integrations, that's a really game changer. ### 17. A very committed team and an excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2021 **What do you like best about Brandquad?** The reliability of the service and quality **What do you dislike about Brandquad?** There haven't been any negative interactions so far, I'm sure it will always be the case **What problems is Brandquad solving and how is that benefiting you?** We mainly use their PIM and market intelligence software, which have been quite positively performing ## Brandquad Discussions - [What is Brandquad used for?](https://www.g2.com/discussions/what-is-brandquad-used-for) - [View Brandquad pricing details and edition comparison](https://www.g2.com/products/brandquad/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+12%3A06%3A51+-0500&secure%5Bsession_id%5D=4a133e2d-d006-463a-970f-b5b21e6ba859&secure%5Btoken%5D=bca546e5ea56a8a950818c8298486cf4e4f1e6acef88bdba8f44a04ac5055902&format=llm_user) ## Brandquad Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Analytics** - Reports - Dashboard **Data Management** - Collection - Cleansing - Classification - Access Rights - Publication - Digital Assets **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Administration** - Data Storage - Integrations **Optimization** - Data Quality - Workflows - Localization **Media Types** - Video - Audio - Images **Analytics** - Compliance - KPIs **Generative AI** - AI Text Generation **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Asset Management** - Cross-system Integration ## Top Brandquad Alternatives - [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) - 4.7/5.0 (420 reviews) - [Kontainer](https://www.g2.com/products/kontainer/reviews) - 4.5/5.0 (332 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (614 reviews)