# Best Customer Journey Mapping Tools - Page 6

## How Many Customer Journey Mapping Tools Products Does G2 Track?

**Total Products under this Category:** 102

### Category Stats (Aug 2026)

- **Average Rating:** 4.53/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Custify (+0.19%) - Among all products in this category, Custify recorded the largest rating increase compared to last month

_Last updated: August 12, 2026_

## How Does G2 Rank Customer Journey Mapping Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 45,500+ Authentic Reviews
- 102+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Journey Mapping Tools
 ![G2 Grid® for Customer Journey Mapping Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-journey-mapping/grids.png?focus%5B%5D=42445&focus%5B%5D=2887&focus%5B%5D=340&focus%5B%5D=23848&focus%5B%5D=16131&focus%5B%5D=28305&focus%5B%5D=56231&focus%5B%5D=51062)

Highlighted products: Miro, Lucid Visual Collaboration Suite, Agentforce Marketing (formerly Salesforce Marketing Cloud), Glassbox, CleverTap, Contentsquare, MoEngage, and Quadient Inspire.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-mapping/grids.json?focus%5B%5D=miro&focus%5B%5D=lucid-software-inc-lucid-visual-collaboration-suite&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=glassbox&focus%5B%5D=clevertap&focus%5B%5D=contentsquare&focus%5B%5D=moengage&focus%5B%5D=quadient-inspire)

**Sponsored**

### Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2108&secure%5Bchosen_at%5D=2026-08-15T05%3A27%3A51Z&secure%5Bdisplayable_resource_id%5D=2108&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2108&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1171&secure%5Bresource_id%5D=2108&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-journey-mapping%3Fpage%3D6&secure%5Btoken%5D=24fd38568b8920015284ad8bea152af398adf337b815dd6df2b719607607363b&secure%5Burl%5D=https%3A%2F%2Fact-on.com%2F%3Futm_channel%3Dpaid_ppc%26utm_medium%3Dppc_g2%26utm_campaign%3Dppc_g2_2026Q2%26offerAsset_topic%3DOther%26offerAsset_type%3Dother&secure%5Burl_type%5D=custom_url)

### [JourneyFlow](https://www.g2.com/products/journeyflow/reviews)

JourneyFlow is an easy-to-use customer journey builder designed to help users visually build the paths leads and customers go through when engaging with an organization. The free app allows users to design journeys based on both behavioral and demographic triggers, so the contact’s experience is specifically tailored to their needs at every stage of the funnel. The drag-and-drop builder means the user doesn’t require extensive technological savvy, but instead makes creating better business processes simple, effective, and affordable. The visual builder comes preloaded with a number of templates so users can start creating beautiful journeys instantly. With open text fields, it is easy to customize each step in the journey according the the specific needs of both the consumer and the business. Visual customer journeys help business better understand their own processes and allow them to fill in holes in their customer experiences. JourneyFlow is currently available to all users who wish to enhance their customer experience management initiatives.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate JourneyFlow?

- **Multiple Personas:** 10.0/10 (Category avg: 8.4/10)
- **Customizable Templates:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind JourneyFlow?

- **Seller:** [JourneyFlow](https://www.g2.com/sellers/journeyflow)
- **Year Founded:** 2008
- **HQ Location:** Gig Harbor, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c9a499b593f7917594520d6cbf63dad773f9f5b03001211a647948455c3493e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgreenrope&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large, 100% Medium

#### What Are Recent G2 Reviews of JourneyFlow?

**["Flourish in creating customer journeys with JourneyFlow"](https://www.g2.com/survey_responses/journeyflow-review-5038062)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/journeyflow-review-5038062)

#### What Are G2 Users Discussing About JourneyFlow?

- [What is JourneyFlow used for?](https://www.g2.com/discussions/what-is-journeyflow-used-for)

### [Netdeal](https://www.g2.com/products/netdeal/reviews)

DXP and CMS tool that uses Machine Learning to provide insights and triggers to Hock costumers and increase website and product Results.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Netdeal?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Multiple Personas:** 10.0/10 (Category avg: 8.4/10)
- **Customizable Templates:** 10.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Netdeal?

- **Seller:** [Netdeal](https://www.g2.com/sellers/netdeal)
- **Year Founded:** 2016
- **HQ Location:** Maringá, BR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62bffe6f36803baad9f0ee8baaa2f921c8b5042e6c68ea76726f7c98813e6c11&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetdealbr&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Netdeal?

**["Amazing Tool to drive audience, conversion and experience"](https://www.g2.com/survey_responses/netdeal-review-6851863)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/netdeal-review-6851863)

### [ObserviX AI](https://www.g2.com/products/observix-ai/reviews)

ObserviX is the AI-powered marketing attribution platform that shows you exactly which channels drive revenue, not just clicks. We solve the biggest problem in marketing: knowing which marketing dollars actually generate profit. The Problem We Solve: Most businesses spend thousands on Google Ads, Facebook, LinkedIn, and email marketing without knowing which efforts truly drive sales. Traditional analytics only show the last click, missing 80% of the customer journey. Teams waste 30% of their marketing budget on channels that look good in reports but don't drive revenue. Our Solution: 5-Minute Setup - Install our lightweight pixel and start seeing complete attribution in minutes, not months Multi-Touch Attribution - See all touchpoints that influence each sale across every marketing channel Visual Customer Journey Mapping - Watch how prospects discover, engage, and convert across your entire marketing ecosystem AI-Powered Optimization - Get weekly recommendations on where to invest more and where to cut spending based on actual revenue impact Who We Serve: - Marketing teams at growing businesses, - Marketing agencies managing multiple clients, - E-commerce companies tired of attribution confusion. Ready to stop guessing which marketing channels work? Connect marketing spend to actual profit with ObserviX.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ObserviX AI?

- **Seller:** [ObserviX](https://www.g2.com/sellers/observix)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7d41ccb506dfd5f887a0642c21973e7af6cff5db1d39b183b388a38aa2e2fae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fobservix&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About ObserviX AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly multi-tenant setup** of ObserviX AI, allowing easy management of multiple client accounts.
- Users value the **sophisticated attribution tracking** of ObserviX AI, making data interpretation easy for all team members.
- Users appreciate the **multi-tenant setup** of ObserviX AI, making client management seamless and efficient.
- Users love the **ease of use** of ObserviX AI, appreciating its simple navigation and clear data presentations.
- Users value the **easy learning curve** of ObserviX AI, enabling quick data interpretation for all team members.

##### Cons

- Users express a need for more **pre-built dashboard templates** for e-commerce in the ObserviX AI product.
- Users are disappointed by the **lack of pre-built dashboard templates** for e-commerce in ObserviX AI currently.
- Users feel that the **missing features** like pre-built dashboards and mobile app tracking limit ObserviX AI's potential.
- Users express concerns about **subscription issues** as more features and templates are still needed in ObserviX AI.
- Users find the lack of **pre-built dashboards** and mobile app tracking a limitation for ObserviX AI's current usability.

#### What Are Recent G2 Reviews of ObserviX AI?

**["ObserviX Makes Multi-Client Analytics Easy, Just Needs More E-Commerce Templates"](https://www.g2.com/survey_responses/observix-ai-review-11835034)**

**Rating:** 5.0/5.0 stars

_— Владислав ._

[Read full review](https://www.g2.com/survey_responses/observix-ai-review-11835034)

### [Prelay](https://www.g2.com/products/prelay/reviews)

Prelay's Team Selling Platform helps companies simplify their complex deals and maximize their most valuable internal resources to drive revenue faster as a team. Too many revenue teams let static CRM files and legacy tooling suppress their selling potential. Without a purpose-built solution for managing complex deals, internal stakeholders resort to ad-hoc emails, chats, and docs, without any centralized tracking, oversight, or learnings. The result? Internal delays, blindspots, and deal slippage. Prelay conquers deal chaos with a purpose-built Team Selling Platform. Acting as an internal orchestration layer, Prelay organizes deal coordination in one place that integrates with your key software. There are fewer headaches for sales reps and their counterparts, and sales, presales, and revops leaders gain insight into team capacity and what makes deals successful. Whether you’re running evaluations, routing deal desk approvals, or tapping a product specialist, Prelay simplifies your complex deal processes and maximizes the impact of your most valuable internal resources, so you can drive revenue faster as a team.

**Average Rating:** 4.6/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Prelay?

- **Ease of Admin:** 9.2/10 (Category avg: 8.7/10)
- **Multiple Personas:** 10.0/10 (Category avg: 8.4/10)
- **Customizable Templates:** 10.0/10 (Category avg: 8.6/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Prelay?

- **Seller:** [Prelay](https://www.g2.com/sellers/prelay)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **Twitter:** @PrelayHQ  
55 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05d52b2a534feafac583ecb1c9cf8c1d9867120638b459e07951cceff09aaa1d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprelayhq%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 75% Medium, 25% Large

#### What Are Recent G2 Reviews of Prelay?

**["Super charge your POC's"](https://www.g2.com/survey_responses/prelay-review-8474911)**

**Rating:** 4.5/5.0 stars

_— Kulbir N._

[Read full review](https://www.g2.com/survey_responses/prelay-review-8474911)

**["Our missing piece in the technical pre-sales process"](https://www.g2.com/survey_responses/prelay-review-8475209)**

**Rating:** 5.0/5.0 stars

_— Tim V._

[Read full review](https://www.g2.com/survey_responses/prelay-review-8475209)

### [SuiteCX Customer Journey Mapping](https://www.g2.com/products/suitecx-customer-journey-mapping/reviews)

Take the tedious work out of CX and replace it with something cool, smart and engaging. Instead of managing the mess of inputs and documents in a typical CX project, SuiteCX enables you to focus on what matters most in designing and executing excellent customer experiences: your masterful and creative CX vision.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind SuiteCX Customer Journey Mapping?

- **Seller:** [SuiteCX](https://www.g2.com/sellers/suitecx)
- **Year Founded:** 2013
- **HQ Location:** Denver, US
- **Twitter:** @Custoholic  
149 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d21bac1c500d314678db091c4883a5e6013cccd10d5ccbde5fc9ea2b0d4f2cae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuitecx&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of SuiteCX Customer Journey Mapping?

**["The best tool & company to help you create a great customer journey."](https://www.g2.com/survey_responses/suitecx-customer-journey-mapping-review-7628583)**

**Rating:** 5.0/5.0 stars

_— Ava A._

[Read full review](https://www.g2.com/survey_responses/suitecx-customer-journey-mapping-review-7628583)

### [Sureshot Connect](https://www.g2.com/products/sureshot-connect/reviews)

Connect simplifies the complexities of creating seamless customer journeys by integrating multiple systems via a workflow and integration engine that triggers the launch of synchronized marketing campaigns. - Manage workflows and integrations via a user-friendly interface - Drive engagement by triggering real-time campaign touch points - Monitor the performance of journeys and instantly adjust them Connect accommodates a wide variety of integrations, and even allows you to configure integrations to perform specific tasks that do exactly what you want. - Scale application integrations according to business needs - Create multi-point and point-to-point integrations - Perform complex martech integrations with ease

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Sureshot Connect?

- **Seller:** [Sureshot](https://www.g2.com/sellers/sureshot)
- **Year Founded:** 2015
- **HQ Location:** Charlotte, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e239683c56581382e67e289c3293d8941eed8bc3b1d54a57ec8774a054c56527&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsureshotio%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Sureshot Connect?

**["The Best Way to Scale Up"](https://www.g2.com/survey_responses/sureshot-connect-review-5277021)**

**Rating:** 5.0/5.0 stars

_— Phil P._

[Read full review](https://www.g2.com/survey_responses/sureshot-connect-review-5277021)

#### What Are G2 Users Discussing About Sureshot Connect?

- [What is Sureshot Connect used for?](https://www.g2.com/discussions/what-is-sureshot-connect-used-for)

### [Transformation Journey Mapping](https://www.g2.com/products/transformation-journey-mapping/reviews)

Transformation.ai was built to answer this challenge - providing a simple and agile framework for gathering up all the elements that make up your customer journeys, map them into different visualizations that cut through the clutter and make things plain to see, and then connect up those map points to real insight through integrations to real life systems, allowing our customers to continually iterate and improve.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Transformation Journey Mapping?

- **Multiple Personas:** 5.0/10 (Category avg: 8.4/10)
- **Customizable Templates:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Transformation Journey Mapping?

- **Seller:** [Transformation.ai](https://www.g2.com/sellers/transformation-ai)
- **Year Founded:** 2016
- **HQ Location:** Douglasville, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed2cec72bedef5f5ff692a456268142881ebcfa4110f67a1876027cafc9a4957&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftransformation.ai&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Transformation Journey Mapping?

**["Planning The Journey To Work"](https://www.g2.com/survey_responses/transformation-journey-mapping-review-4400016)**

**Rating:** 5.0/5.0 stars

_— Karolyne T._

[Read full review](https://www.g2.com/survey_responses/transformation-journey-mapping-review-4400016)

#### What Are G2 Users Discussing About Transformation Journey Mapping?

- [What is Transformation Journey Mapping used for?](https://www.g2.com/discussions/transformation-journey-mapping-what-is-transformation-journey-mapping-used-for)
- [What is Transformation Journey Mapping used for?](https://www.g2.com/discussions/what-is-transformation-journey-mapping-used-for)

### [Xeno](https://www.g2.com/products/xeno/reviews)

Xeno is a next-gen CRM for retail enabling brands to maximize ROI from their loyalty customer base. It enables retailers to build consumer understanding and run relevant campaigns.

**Average Rating:** 4.6/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Xeno?

- **Ease of Admin:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Xeno?

- **Seller:** [Xeno](https://www.g2.com/sellers/xeno)
- **Year Founded:** 2015
- **HQ Location:** New Delhi, India
- **Twitter:** @xenohq  
142 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec2d54f07ebdb089e5e2a3b52487cb34da157ea683813c1c30ab753bfcd3ae59&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9321936%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Food & Beverages, Retail
- **Company Size:** 50% Medium, 32% Small

#### What Are Recent G2 Reviews of Xeno?

**["Good Support Team"](https://www.g2.com/survey_responses/xeno-review-8191555)**

**Rating:** 4.0/5.0 stars

_— Ritik R._

[Read full review](https://www.g2.com/survey_responses/xeno-review-8191555)

**["Great platform for retailers"](https://www.g2.com/survey_responses/xeno-review-9881093)**

**Rating:** 5.0/5.0 stars

_— Anand P._

[Read full review](https://www.g2.com/survey_responses/xeno-review-9881093)

#### What Are G2 Users Discussing About Xeno?

- [What is Xeno used for?](https://www.g2.com/discussions/what-is-xeno-used-for) - 1 comment

### [Actionable](https://www.g2.com/products/actionable/reviews)

Actionable is an AI-driven platform designed to predict and enhance customer satisfaction by analyzing comprehensive customer data. By integrating seamlessly with over 130 tools—including CRM, ticketing, accounting, and analytics systems—Actionable provides businesses with a holistic view of every customer interaction. This extensive integration enables organizations to understand and optimize each step of the customer journey, leading to improved satisfaction and loyalty.

#### Who Is the Company Behind Actionable?

- **Seller:** [Actionable](https://www.g2.com/sellers/actionable)
- **Year Founded:** 2024
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8dfe71f4c407b0868ed704bef3a08d3cc94e2ab7022cd67ef80f3e9316c0eef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetactionable&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [Amplitude Web Experimentation](https://www.g2.com/products/amplitude-web-experimentation/reviews)

Part of the Amplitude AI Analytics Platform, Amplitude Web Experimentation lets you test, personalize, and optimize your online experiences without any code. Test faster and get more meaningful results to drive better conversion. Web Experimentation makes it easy for growth teams, marketing teams, product teams, or any team to run better web-based tests: • Self-service experimentation guides you through designing, shipping, and seeing results—no engineering resources needed • Quickly craft variants for landing pages, campaigns, and more in a drag-and-drop visual editor that works with any CMS • Performance capabilities like T-tests, CUPED, and multi-arm bandits let you test rigorously without sacrificing control • Target precisely with behavioral cohorts and identity resolution that fuel personalize at scale • Unlock a culture of experimentation with increased testing velocity and results you can share across your org And with Web Experimentation integrated in the rest of the Amplitude platform, your tests connect seamlessly with your insights. Spin up a conversion test from a funnel chart, watch tester behavior in session replays, and retarget based on experiment data. Plus, you can consolidate your tech stack. Amplitude Web Experimentation is a smarter, faster way to test and innovate. Ditch the guesswork and discover what really drives growth.

**Average Rating:** 3.5/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Amplitude Web Experimentation?

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Amplitude Web Experimentation?

- **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude)
- **Company Website:** amplitude.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @Amplitude\_HQ  
22,465 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=41bec496bc5bd1d0a5d1edf21b69b85780517f04e14dae957599909e0aa05913&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3626155%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,130 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Medium, 31% Small

#### What Do G2 Reviewers Say About Amplitude Web Experimentation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy setup** of Amplitude Web Experimentation, enabling quick and independent experiment launches without developer assistance.
- Users appreciate the **ease of use** of Amplitude Web Experimentation, enabling quick setups and seamless integration with analytics.
- Users appreciate the **ease of setting up and launching experiments** , enhancing efficiency and enabling diverse testing possibilities.
- Users value the **seamless integrations** of Amplitude Web Experimentation, enhancing analytics flexibility and convenience across the platform.
- Users value the **intuitive design** of Amplitude Web Experimentation, enabling effortless setup and seamless integration with analytics.

##### Cons

- Users experience **difficult navigation** in Amplitude Web Experimentation, facing challenges with HTML selectors and interface usability.
- Users express frustration with **missing features** , such as holdout groups and intuitive experimentation tools, impacting their experience.
- Users find Amplitude Web Experimentation to have a **not intuitive interface** , complicating setup and execution of experiments.
- Users report **bug issues** with Amplitude, including flicker problems and difficulties with HTML editing impacting functionality.
- Users face **editing issues** with Amplitude Web Experimentation, finding the interface limited and occasionally buggy.

#### What Are Recent G2 Reviews of Amplitude Web Experimentation?

**["Easy Setup and Collaboration, But Limited Web Component Flexibility"](https://www.g2.com/survey_responses/amplitude-web-experimentation-review-11866694)**

**Rating:** 4.0/5.0 stars

_— Jake S._

[Read full review](https://www.g2.com/survey_responses/amplitude-web-experimentation-review-11866694)

**["Facilitates Tests, But Could Improve in Speed"](https://www.g2.com/survey_responses/amplitude-web-experimentation-review-12444774)**

**Rating:** 4.0/5.0 stars

_— Diego D._

[Read full review](https://www.g2.com/survey_responses/amplitude-web-experimentation-review-12444774)

### [Antics DMS](https://www.g2.com/products/antics-dms/reviews)

Antics Digital Marketing System (DMS is a comprehensive marketing automation platform designed to create personalized customer journeys that drive sales and enhance engagement. By tracking customer actions and responses across digital channels, Antics DMS segments users in real time, delivering tailored content through web pages, emails, text messages, social media, and mobile apps. This dynamic approach ensures that each customer receives relevant and timely communications, fostering deeper connections and improving marketing effectiveness. Key Features and Functionality: - Microsites, Portals, and Landing Pages: Develop secure, template-driven microsites and landing pages with features like automatic account validation, gated content, and event registration. - Emails and Text Messages: Send personalized communications to entire audiences or trigger messages to individual users in real time based on predefined conditions. - Intelligent Forms and Surveys: Incorporate forms and surveys with advanced features such as progressive profiling and dynamically branching questions tailored to user responses. - Behavior Tracking: Monitor customer interactions, including clicks, page views, form submissions, downloads, and email opens, to gain insights into user behavior. - Real-Time Segmentation: Automatically segment users based on demographics, responses, or behaviors, triggering actions like sending emails or updating CRM records as users enter or exit segments. - Dynamic Content: Create content that adapts in real time to be more personalized and relevant for each user across various channels. - Multivariate Testing: Test different content variations to determine effectiveness, with the system automatically selecting the best-performing version after the test period. - Lead Scoring: Identify valuable users through multiple concurrent point systems and trigger notifications or data exports to your CRM based on user actions. - Loyalty and Rewards: Implement robust loyalty programs with customizable point systems and expiration policies, awarding points for various user actions, including external activities like purchases. - Incentive-Based Refer-a-Friend: Enable customers to refer others through personalized portals, track referral statuses, and monitor rewards for participation. - Easy Integrations: Seamlessly integrate with platforms like Facebook, Salesforce, and NetSuite, and set up single sign-on with built-in OAuth 2.0 capabilities. - Dashboards and Reports: Utilize customizable dashboards to track marketing effectiveness and generate reports that can be scheduled and emailed to stakeholders. Primary Value and Solutions Provided: Antics DMS empowers businesses to deliver personalized, real-time marketing experiences that resonate with customers, leading to increased engagement, higher conversion rates, and improved customer loyalty. By automating and optimizing the customer journey, the platform addresses common marketing challenges such as fragmented customer data, ineffective communication strategies, and the inability to measure campaign success accurately. With its comprehensive suite of features, Antics DMS enables organizations to create cohesive, data-driven marketing programs that adapt to individual customer behaviors and preferences, ultimately driving growth and enhancing brand reputation.

#### Who Is the Company Behind Antics DMS?

- **Seller:** [Antics DMS](https://www.g2.com/sellers/antics-dms)
- **Year Founded:** 1996
- **HQ Location:** San Carlos, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55cb96c7505694c763f8e129bbe0cec556ba2bdfb2f9b3f9e679054301524cc4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fantics-marketing-solutions&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Attributy](https://www.g2.com/products/attributy-attributy/reviews)

Marketing Attribution Software that tracks consumers journeys from their first to their last click. Using AI Machine learning software we are able to better understand the journey customers take to the conversion (purchase) and allocate marketing resources accordingly!

#### Who Is the Company Behind Attributy?

- **Seller:** [Attributy](https://www.g2.com/sellers/attributy-6b34b35b-7bc4-450e-aecb-13a76be76e88)
- **Year Founded:** 2020
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03ec9b95ab6d532a55e67c7e513f35a59a71381597e5811dbb8c230354b5e15e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14806611&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Cinch Marketing Automation](https://www.g2.com/products/cinch-marketing-automation/reviews)

Cinch is a marketing automation platform—built on an enterprise-level customer data platform. Why does that matter? Because the success of your marketing communications rests on the power of your customer database. If you have outdated or duplicated contacts slowing down your system, it shows in your marketing performance. Built from the ground up to support multi-location businesses, Cinch specializes in local business marketing and data science. With a strong focus on customer retention, Cinch keeps your customers engaged throughout the buying process with robust automated journeys. Choose from a library of industry-specific templates or create a custom masterpiece. Headquartered in Draper, Utah, Cinch also offers lighter versions of its software for small-business leaders ready to boost revenue growth via customer retention strategies.

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### Who Is the Company Behind Cinch Marketing Automation?

- **Seller:** [Cinch](https://www.g2.com/sellers/cinch)
- **Year Founded:** 2016
- **HQ Location:** Salt Lake City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d260f57d440c787f35877bfc3d20ed9073efa03c415ae5267431b277c0c12507&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcinchplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Do G2 Reviewers Say About Cinch Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **powerful automation features** of Cinch for streamlining customer communication and saving time.
- Users value the **streamlined automation** offered by Cinch, enhancing efficiency in customer communications and reducing workload.
- Users appreciate the **impressive automation potential** of Cinch, streamlining communications and saving valuable time.
- Users value the **streamlined communication** capabilities of Cinch, enhancing customer interactions with ease and effectiveness.
- Users commend the **outstanding customer support** of Cinch Marketing Automation, noting responsiveness and helpful guidance at every interaction.

##### Cons

- Users face **access restrictions** with Cinch, limiting effective communication by only reaching billing contacts instead of property-specific ones.
- Users find Cinch Marketing Automation's **account management structure limiting** , hindering effective communication with property-specific contacts.
- Users find Cinch challenging due to its **complex customer setup** , limiting effective communication with specific property contacts.
- Users find Cinch's **structural limitation** in contact management inhibits effective communication for commercial pest control accounts.
- Users find Cinch's **content limitations** hinder effective communication for commercial pest control account management.

#### What Are Recent G2 Reviews of Cinch Marketing Automation?

**["User-Friendly, Supportive, and Powerful — Ideal for Residential Scaling"](https://www.g2.com/survey_responses/cinch-marketing-automation-review-11635942)**

**Rating:** 5.0/5.0 stars

_— Courtney C._

[Read full review](https://www.g2.com/survey_responses/cinch-marketing-automation-review-11635942)

**["Customer Journeys allow us to send emails when customers need/want them"](https://www.g2.com/survey_responses/cinch-marketing-automation-review-5469161)**

**Rating:** 5.0/5.0 stars

_— Jennifer W._

[Read full review](https://www.g2.com/survey_responses/cinch-marketing-automation-review-5469161)

#### What Are G2 Users Discussing About Cinch Marketing Automation?

- [What is Cinch Marketing Automation used for?](https://www.g2.com/discussions/what-is-cinch-marketing-automation-used-for)

### [Darwin CX](https://www.g2.com/products/darwin-cx/reviews)

Darwin CX is a comprehensive SaaS platform designed to empower subscription-based businesses, including publishers, membership organizations, and media companies, by streamlining the management of their subscription lifecycles. With over seven years of migration experience and more than 175 successful client onboardings, Darwin CX specializes in facilitating the transition from traditional print models to dynamic digital platforms. The platform offers an integrated suite of tools and services that enhance subscriber engagement, optimize operations, and drive revenue growth. Key Features and Functionality: - Web & Mobile Engagement: Tools to enhance user interaction across digital platforms. - Business Intelligence & Data Analytics: Comprehensive analytics for informed decision-making. - Membership & Magazine Management: Efficient management of subscription services. - Contact Center: Support services to maintain customer relationships. - Fulfillment Services: Handling of subscription deliveries and logistics. Primary Value and Solutions Provided: Darwin CX addresses the challenges faced by subscription-based businesses in managing and monetizing their audiences. By offering a unified platform that integrates both online and offline solutions, it minimizes operational complexities and maximizes results. Clients benefit from real-time subscriber insights, personalized customer experiences, and streamlined workflows, leading to increased engagement, higher retention rates, and sustainable growth.

#### Who Is the Company Behind Darwin CX?

- **Seller:** [Darwin CX](https://www.g2.com/sellers/darwin-cx)
- **Year Founded:** 2018
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6536c606ceef90f6d1777b9e3e1cbac682cff8792e88567fe7848d5cfa5d5e97&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdarwin-cx&secure%5Burl_type%5D=linkedin_company_website)  
76 employees on LinkedIn®

### [Doxee S.p.A.](https://www.g2.com/products/doxee-s-p-a/reviews)

Doxee Platform® is a cloud native solution for Customer Communications Management (CCM) and Digital Customer Experience (CXM), designed to turn customer communications into a strategic business asset. It enables organizations to design, orchestrate, and deliver personalized, compliant, and interactive communications across the entire customer lifecycle, from onboarding to billing and retention, ensuring consistent omnichannel experiences. With a modular architecture, low code design, and automation capabilities, Doxee simplifies complex communication processes, improves data accuracy, and accelerates time to market. Communications evolve from static documents into dynamic experiences that drive engagement and measurable results. Doxee helps organizations increase efficiency, reduce costs, and enhance customer satisfaction through relevant and timely interactions. Built for regulated and high volume industries such as utilities, insurance, banking, and the public sector, Doxee ensures scalability, reliability, and compliance. Doxee Platform® supports flexible deployment across cloud, on premises, and hybrid environments, and integrates with enterprise systems such as SAP, Salesforce, and Microsoft Dynamics.

#### Who Is the Company Behind Doxee S.p.A.?

- **Seller:** [Doxee S.p.A.](https://www.g2.com/sellers/doxee-s-p-a)
- **Year Founded:** 2001
- **HQ Location:** Modena, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=539647190d94ffe5658158e743a35c0b0beed1060f7ede1d37d61fbd99be67e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdoxee&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

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[Browse Customer Journey Mapping Themes](/categories/customer-journey-mapping/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 10, 2026

Customer journey mapping software helps companies understand the full customer experience by creating dynamic visualizations of every touchpoint, from initial discovery through purchase and retention, enabling marketers to improve the customer experience, break down organizational silos, and align teams around a customer-focused strategy.

### Core Capabilities of Customer Journey Mapping Software

To qualify for inclusion in the Customer Journey Mapping category, a product must:

- Create dynamic visualizations of a customer's journey at each touchpoint across multiple channels
- Provide customer journey mapping templates depending on a company's objectives
- Allow collaboration features across teams, departments, or stakeholders to keep maps up to date

### Common Use Cases for Customer Journey Mapping Software

Marketing, CX, and product teams use journey mapping software to align the organization around the customer perspective. Common use cases include:

- Mapping end-to-end customer journeys across touchpoints such as email, ads, social media, and online reviews
- Visualizing multiple customer personas to identify experience gaps and improvement opportunities
- Distributing journey maps company-wide to align product, sales, and customer service around a shared customer view

### How Customer Journey Mapping Software Differs from Other Tools

Customer journey mapping is often confused with [customer journey analytics software](https://www.g2.com/categories/customer-journey-analytics), but the two are complementary and distinct. Journey analytics software monitors and analyzes real-time behavioral data across channels to eliminate data silos, while journey mapping software focuses on creating structured, visual representations of the customer experience to inform strategy. Many journey mapping tools integrate with [social media management software](https://www.g2.com/categories/social-media-mgmt), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to incorporate cross-channel data into maps.

### Insights from G2 on Customer Journey Mapping Software

Based on category trends on G2, collaborative mapping features and pre-built journey templates stand out as the most valued capabilities. Improved cross-functional alignment and clearer visibility into customer pain points stand out as primary outcomes of adoption.

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